Types of Newspaper Advertising All You Need To Know

TYPES OF NEWSPAPER ADVERTISING To effectively market your brand through printed media, it is important to understand the various types of newspaper advertising available and determine which one will be most suitable for your business. Many businesses overlook this important step and miss the opportunity to effectively advertise in the newspaper.

1. Classified ads These are small ads that are usually placed on the left side of the newspaper. These messages usually are grouped under specific headings, in a separate section. The cost is based on the number of lines of the advertisement. They are often printed regularly of the number of newspaper circulation cycles. Classified ads are further categorized as Classified display ads text classified ads and Regular classified ads.

Under these, there are different Subcategories Such as business, announcement, etc.

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2. Display ads These are the types of advertisements that are highly visual, which in turn helps draw the reader to the message. These ads are enormous and can capture one-eight of the page to a whole page of a newspaper. Everyday products can be advertised through these ads like Kitchenware, sanitary products, etc.

They usually occupy a square or rectangular space in the newspaper, thus also known as box ads.

3. Insert Ads Newspaper insert ads are advertisements that are physically inserted into the newspaper. These can be in the form of flyers, brochures, or other promotional materials that are included in the newspaper along with the regular content.

Newspaper insert ads are a way for businesses to reach a targeted audience through the distribution of their promotional materials to readers of a specific newspaper or publication. They can be a cost-effective way to advertise, especially for local businesses that want to reach a specific geographic area.

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