Though the revolution the digital era is bringing it still at a high pace, radio and radio advertising in India has not lost its essence.
Here are the things which you are needed to be aware of before opting for radio advertising in India. Further, these are also, can be understood as steps a company can complete while designing radio ads for promotion.
KNOW YOUR PRODUCT’S SUITABILITY FOR RADIO ADVERTISING
Brand should do a thorough study on its product foremost. Then they check the reasons why they want to go for radio advertising though the same product can be promoted via others modes of advertisement.
For example, compare advertising a tourism package or clothing brand which requires touch feel or images with varieties to be seen first by the audience to decide whether to purchase or not.