Market
Trends
DIGITAL MARKETING
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EXCELLENCEACADEMY
INTRODUCTION PROCESS FEEDBACK OUTPUT INPUT Purchase Behavior envelopment Evaluation Right ordines Motivation Attitude Perception Learning Branding marketing mix social groups conduct market research
TARGET MARKET Market research
helping companies
consumers
Gather a mix of information about the
of customer
to target. ... Learn
and
Create
user. 1. 2. 3. Segment your customers. No two customers are alike, and they all interact with your brand in unique ways. ... Identify their needs. ... Determine how your brand meets those needs. ... Apply your analysis. 1. 2. 3. 4. CONDUCTMARKETRESEARCH CREATEBUYERPERSONAS ANALYZECUSTOMERBASE 2 3 1
is a critical tool in
understand what
want, developing products that those consumers will use, and maintaining a competitive advantage over other companies in their industry.
kind
you want
about the particular needs
goals of the buyer, think authentically.
personas by combining both types of information to create an accurate reflection of the
Potential Market
