2017 portfolio

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CASE STUDIES

A note on case studies and work samples:

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Creative assets are only effective when they target a custom audience. This is especially important when considering candidates and employees. Employer brand and recruitment marketing assets should be customized to their audience whether executive or hourly workers.

Each of our case studies and work samples was customized for a specific audience.

SIMPLE + CLEAR FOR ESL, DIVERSE APPLICANTS Case In Point: Carnival Cruise Lines Employer Brand: Fun Careers Execution: careers site cclcareers.com

BALANCING TRADITION + INNOVATION Case In Point: Baccarat Hotels Employer Brand: Artisan of Service Execution: Facebook

BRAND AWARENESS AND UNDERSTANDING Case In Point: Atos Employer Brand: Powered By You Execution: tablet app for live events

BALANCING TRADITION IN RECRUITMENT MARKETING Case In Point: Princeton University Employer Brand: More Impact Than You Can Imagine Execution: careers landing page careers.princeton.edu

BALANCING TRADITION IN RECRUITMENT MARKETING Case In Point: Princeton University Employer Brand: More Impact Than You Can Imagine Execution: careers landing page careers.princeton.edu

EMPLOYMENT MARKETING SPEND Case In Point: RBS Employer Brand: varied across sub-brands Execution: careers sites, landing pages and brand toolkit

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AIRBUS RECRUITMENT Case In Point: Airbus Employer Brand: Your Future by Airbus Execution: globally aligned brand toolkit

SYNCHRONY EMPLOYER BRAND Case In Point: Synchrony Employer Brand: Working forward Execution: brand toolkit

AUDIENCE: EXEMPT MOTIVATORS: PROGRAMS FOR A BETTER WORK/LIFE BALANCE / PAID TRAINING

How do we attract an exempt audience?

I’m working forward to

By communicating

what’s in it for them.

her college graduation.

At Synchrony Financial, we help fulfill ambitions. On our team, you’ll ensure customers succeed and we’ll do the same for you: through paid training, continuous learning and mentors who understand you have a job at home too. Because we know you have dreams of your own. And our job is to help you achieve them.

What are you working forward to?

Engage with us at SYFCareers.com

Alexander Mann Solutions 2016

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Alexander Mann Solutions 2016

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