Evy's Tree Holiday 2017 Lookbook

HOW

OWNER

Amy Miraflor BEGAN HER BUSINESS JOURNEY The truth of the matter is, I was desperate.

Very, very desperate. People ask me all of the time what kind of plan I created to build a multi-million dollar company and the fact is that I had no plan.

None at all. I was a new stay-at-home mom with two babies who needed new clothes and diapers and all of the things…not to mention my Starbucks and Target habits that I couldn’t kick but wasn’t able to afford. I felt lost…I knew I needed to go back to my job as a 4th grade teacher eventually, but I hated the idea of leaving my kids. I felt super frustrated because I had this deep desire to find a way to make money, but I had no idea how to go about doing it.

And then I embellished a hoodie. Never did I dream that this embellished hoodie would turn into what it is today. Never, ever.

But it makes sense. I love hoodies. Being raised in the San Francisco Bay Area, I learned as a young child that you always carried a hoodie in your backpack or in the trunk of your car. Here in the evening, fog can roll in from the bay and turn an 85 degree day into downright chilly in just a few minutes. You layer here, always. Which meant that hoodies were perfect for me. And as it turns out, this teacher had a creative flair that I didn’t even know existed. I surprised myself, to be honest.

Being a child of a second generation entrepreneur, I knew how to make money, but to be creative and design clothes? Well, that kinda came out of nowhere.

But God knew all along. And I’m good with the way it turned out.

It all started with me embellishing a couple of hoodies for a trip to Disney World. Then I made some hoodies for my nieces as Christmas gifts, and posted pictures of them on my blog. I got a ton of emails asking if I could make some to sell, so I put up a Pay-pal link and sold 15 embellished hoodies in 30 minutes. It took us 3 years to figure things out, which meant running a factory out of our living room and garage, but eventually we starting turning a profit, all the while telling the world about the importance of luxury hoodies. Today we no longer operate out of our living room, but from a warehouse with a small shop in the front, where we cater to local customers and wine country tourists.

We are no longer just a one-man team with a few seamstresses; we now have an amazing staff behind us. We sell thousands upon thousands of luxury hoodies to women all over the world.

And yes, we now have a plan. We know where we are going. Thank you to all our fans who love us so much, we look forward to putting luxury hoodies into the hands of every woman, young girl, grandmother, career woman...you name it.

Everyone needs an Evy’s Tree, not just to wear with your sweats at home but to style every day in every way, casual or dressy.

From my family to yours, thank you for putting faith in our dream, you mean so much to us.

We are so happy to be doing this journey with you. May all of your days be full of luxury and comfort!

ROSIE PATCHWORK IN BLACK BRILLIANCE $129.00

We are pleased to bring back the Rosie, now in Black Brilliance! This unique luxury hoodie is for the lady who wants to rise and sparkle! It has two metallic prints exclusive to Evy’s Tree. With the same fit as the original Rosie, this beautiful French Terry fabric features gold lurex thread accents for a dressier look. The fabric is very unique in that the reverse side is just as gorgeous as the front, and it is displayed on the cuffs and around the opening of the pockets. Since this hoodie is a longer style, it offers great coverage, and is flattering on almost every body type. With generous front pockets, a single front-zipper, and grosgrain ribbon ties, this hoodie is the perfect addition to your holiday winter wardrobe.

WALLIS IN BLACK SPARKLE $109.00

The Wallis is back, and comfier than ever! Our holiday pullover is crystal embellished, and made of a super soft 100% French Terry fabric. Only this time, the body length of the pullover is 2” longer and has a new adjustable hem with a grosgrain ribbon. An adjustable hem allows for a customizable fit! The front and back panel of the pullover is the ‘right’ side and the sleeves and the hood are the ‘reverse’ side, to give this pullover a unique edge.

A black pullover with tonal charcoal stones should be a requirement for the casual chic wardrobe.

JACQUELINE IN TUXEDO $119.95

Welcome back...we’ve missed the perfect hoodie for date night, red lipstick, stilettos, or Nikes. That’s how we roll here in California. We layer a lot around here, and it’s not uncommon to find us layering a hoodie underneath our favorite cropped jacket. We thought you’d like that look too, so we created one seamless piece for you that gives the appearance of a layered hoodie under a lace-trimmed cropped jacket. So fun! This special hoodie is made with black and cream marled stripe jersey with hints of gold lurex, and is finished with thumbholes. The lace is only on the front, allowing for stretch! You’ll want to wear this one for all your date nights, whether you’ve planned a night out on the town or a movie night at home.

ABBEY IN CHAMPAGNE $149.00

We cannot wait to see you in the Abbey Jacket! This festive and glittering jacket should come with tickets to a party somewhere. The sequins adorning it are two-sided and reversible, champagne matte on one side and shiny gold on the other. It features tonal Ponte knit side insets, and is fully lined with chiffon. The way that the front lapels drape with the cinched-in waist make for a modern fit. As you raise your glass of champagne for a toast, the 3/4 length sleeves will allow for you to show off some bling bling. This is the holiday celebration jacket you’ve been waiting for, trust us!

LUCY IN BLACK AND WHITE CHEVRON $129.00

We are dying to introduce you to the Lucy in Chevron! This is a brand new bold textured chevron knit hoodie with bell sleeves. The zip front has crochet details on the hem and pocket openings. Some of you may have noticed that it is reminiscent of the Heather. The raglan sleeves are 3/4 length, and they favor layering that show off whatever pretty long sleeved blouse you have on underneath. The looser fit allows for great versatility when matching tops or dresses that pair well with this black and white hoodie.

GRACE WRAP IN OBSIDIAN $119.00

Get excited for a brand new wrap cardigan! The Grace Wrap in Obsidian says seductive siren with its feminine ruffles along the neckline and hem. With a separate tie on the outside, it has a very cozy feel. There is a ribbon tie on the inside seam, and a snap on the outside to keep the wrap in place and secure. Worry free wear is so important for the modern woman! Feel free to wear this wrap open over your favorite holiday attire for a different look.

MAGGIE IN INK $119.00

This brand new classy popover shirt is made using the same luxurious fabric as the Sophie, so you know it is super soft and cozy. It is has an ultra feminine fitted style with an asymmetrical ruffle across the front. This top also features a romantic lace that provides a peek-a-boo of skin from front to back. With a banded bottom, this new silhouette is glamorous and classy to a tee.

AMY SHIRT IN HOLIDAY PLAID $69.95

We believe in the magic of Holiday Plaid, which is why we brought it to the Amy Shirt! Raise a glass to our classic wardrobe staple, the versatile button-down shirt. Named after the creative heart and soul of Evy’s Tree, its founder and owner, Amy Miraflor. Made in a super soft 100% cotton wash, it is practical and convenient for busy ladies. The Amy Shirt features a ribbon back loop and grosgrain ribbon trim down the front. It wouldn’t be complete without the Evy’s Tree monogram on the shirt tail hem. The button-down shirt is Amy’s absolute favorite clothing item. This time we even added bust darts. You can’t go wrong with this classic gift idea.

CHLOE IN CRIMSON $109.00

Hello Chloe in Crimson! This is THE ultimate cozy cardigan in a rich Crimson red, making it the perfect attire for hanging stockings and singing those Christmas carols with family around the fire. It’s the same great sweater-knit as our Lisa, with a slightly longer overall length. The Chloe includes large patch pockets on the front, and a knit-band hem and cuffs. Made from a delicious French Terry material, the Chloe pairs as beautifully with jeans and boots as it does with your holiday party dress!

BROOKE TUNIC IN JUNIPER $109.00

Let’s welcome back the Brooke Tunic, but this time in Juniper! Get ready to stand under the mistletoe in this green dream. The Brooke Tunic looks amazing over skinny jeans or leggings, and is equally as amazing all by itself, worn as a dress. May all of your days be merry and bright as you step out of the house in this super soft burnout fabric that provides a vintage feels for days. The two oversized pockets and sleeves are in a rib knit. Can we get a round of applause for pockets on the front, and a partridge in a pear tree?

LOUNGERS IN NAVY $109.00

Just imagine lounging in pajamas that are so soft, you’ll be tempted to live in them. This two-piece lounger set is made from a super soft & luxurious modal blend knit fabric. The adorable ditsy trim piping adds a pop of color to the ensemble. The tie front on the pants makes for an adjustable fit, while the top has some cute buttons down the front. The fabric is not brushed, which means you can wear them year round. We know you will love living in these buttery soft loungers.

WWW.EVYSTREE.COM 3345 Industrial Drive #13 Santa Rosa CA 95403