Savage Group Listing Presentation

SAVAGE GROUP LISTING PRESENTATION

A higher standard, worldwide

30 + countries spanning five continents Engel & Völkers shops are located where our clients are, in the world’s best locations. As one of Europe’s most recognized real estate brands, Engel & Völkers continues to rapidly expand across the Americas, specializing in the sale of exceptional residential properties. Engel & Völkers has a reputation among a high-end segment of buyers and sellers, giving us the ability to represent the highest echelon of properties owned by renowned business owners and celebrities. However, we understand that the idea of luxury is very personal and based on experience over pricepoint. Therefore, we continue to enhance and value the knowledge, service, and network unique to our brand to assist every client in achieving their real estate aspirations with highest levels of luxury service, no matter what.

Wherever an Engel & Völkers shop opens, whether in Europe, Africa, Asia, or the Americas, the worldwide recognition of our brand follows. For the homes we represent, including yours, this means greater worldwide exposure enhanced by the confidence of our brand and our local expertise. This unique strategy has enabled us to successfully reach qualified international buyers for the homes that we represent.

Michael Savage · Engel & Völkers 30A Beaches 4923 East County Highway · 30A · Bldg A Santa Rosa Beach · FL 32459 Office +1 850-213-2800 · Mobile +1 850-699-9332 Michael.savage@evrealestate.com · MichaelSavage.evrealestate.com

A tailored marketing campaign

Designing custom strategies With a full understanding of your home’s position in the market and a pricing strategy to meet your goals within an acceptable time frame, our marketing team will develop and execute a custom strategy to promote your home to the target audiences we have identified. Professional photographers will capture images of your home that will stand out on the pages of world-class publications where Engel & Völkers advertisements are placed. Our designers and copywriters will work together to build your campaigns that may include direct mail, online and print advertising, social media, as well as high-end showcase exposés that will appear in targeted shops throughout our global network. We will market your property to prospective buyers, whom we have specifically identified both within and outside our

Full service marketing and advertising:

network, and among our existing portfolio of shops

■

Professional, high-quality creative

throughout the Americas and around the world.

■

Engel & Völkers brand recognition

■

Advertisements in local, national and international publications

■

Preferred placements and branding on top real estate search sites

■

Presence on the Engel & Völkers global website platform

■

Social media and public relations

Michael Savage · Engel & Völkers 30A Beaches 4923 East County Highway · 30A · Bldg A Santa Rosa Beach · FL 32459 Office +1 850-213-2800 · Mobile +1 850-699-9332 Michael.savage@evrealestate.com · savagegroup.evrealestate.com

Beyond the transaction

An ongoing relationship Even after the transaction has been completed,

our client relationships. Through our research and

our commitment to service continues. We remain

interactions, we further understand your preferences

dedicated to our client relationships and will promptly

to provide ongoing customized service for your future

respond to any requests or questions you may have

real estate needs. We also aim to impress you with

as you seek to live the best life possible in your new

the level of high-quality service we provide so we can

home. Our passion is knowing the communities in

continue as your advisor — and potentially one to

which we serve, inside and out, and we want to be a

your friends, colleagues, and family members — as

continuous resource for you -- after all, we live here

you seek to achieve your future real estate goals.

too At Engel & Völkers, we take a long-term view of

Michael Savage · Engel & Völkers 30A Beaches 4923 East County Highway · 30A · Bldg A Santa Rosa Beach · FL 32459 Office +1 850-213-2800 · Mobile +1 850-699-9332 Michael.savage@evrealestate.com · savagegroup.evrealestate.com

Client Care

Our concierge level of service Your Engel & Völkers advisor will tend to your every

themselves to a clearly defined goal: to identify the

need throughout the home sale process. You can

maximum value of your home and to sell it for the best

expect insight and information from a market expert

price possible. Engel & Völkers’ entire global network

along with a detailed sales strategy tailored to your

is committed to our core values of competence,

specific property. Our advisors will be proactive in

exclusivity and passion, and is dedicated to delivering

their communication with you and provide ongoing

on these promises when working with our clients

consultation. The marketing professionals at Engel &

every day.

Völkers who support our advisors have committed

Initial Assessment Beyond the transaction

Presenting our strategy

From offer to closing

Creating the marketing campaign

Concierge service throughout

Planning a successful open house

Michael Savage · Engel & Völkers 30A Beaches 4923 East County Highway · 30A · Bldg A Santa Rosa Beach · FL 32459 Office +1 850-213-2800 · Mobile +1 850-699-9332 Michael.savage@evrealestate.com · savagegroup.evrealestate.com

A network of leaders

Our collaborative approach With Engel & Völkers you have a dedicated team

The power of the Engel & Völkers network is

working to achieve your real estate goals on both a

demonstrated through its collaboration in executing

local and global scale.

and delivering marketing campaigns, public relations exposure,

social

media

engagement,

content

Working with Engel & Völkers means you receive the

creation, and global outreach. With the local market

personal service of an expert advisor with specialized

expertise found in our neighborhood shop the

knowledge of local market activity and trends.

support you receive is amplified through our Americas

This individual is not only a market leader, but is

headquarters in Manhattan and global headquarters

supported by an exclusive global network of systems

in Hamburg, Germany.

and professionals dedicated to providing the most exceptional home buying and selling experience possible.

Michael Savage · Engel & Völkers 30A Beaches 4923 East County Highway · 30A · Bldg A Santa Rosa Beach · FL 32459 Office +1 850-213-2800 · Mobile +1 850-699-9332 Michael.savage@evrealestate.com · savagegroup.evrealestate.com

Comparative Market Analysis

Research and results When listing your property with Engel & Völkers, you

your home a greater chance of finding the best buyer

receive the invaluable benefits of its exposure to our

in an acceptable time frame. A Comparative Market

highly targeted contacts and network of shops and

Analysis performed by an Engel & Völkers advisor

advisors across the street, across the country and

is an essential part of the services we provide. It is

across the world. The listing process begins with a

the most accurate assessment of your home’s value

comprehensive analysis of your property by an Engel

based on data and information that includes current

& Völkers advisor who uses proprietary tools and

and historical real estate activity in your market.

standards to create a Comparative Market Analysis that includes a pricing and marketing strategy, giving

Our property pricing perspective: ■

Detailed knowledge of the local market provides

■

to help sell the home, however, in some

insight into the buyer’s perception of the home’s

instances the portion of the price related to

value.

■

home improvements may be less than the

Accurate pricing based on comparative market

actual cost of improvements.

analysis is key to achieving the best possible value from the sale of your home.

■

Starting with an accurate price from the outset will yield the highest results.

■

Interest in a home new to the market drops

Certain home improvements may be suggested

■

An offer will typically be lower than the listed price, but can be negotiated higher since an offer also signifies that a connection to the home has already been made.

significantly the longer the home remains on the market.

Michael Savage · Engel & Völkers 30A Beaches 4923 East County Highway · 30A · Bldg A Santa Rosa Beach · FL 32459 Office +1 850-213-2800 · Mobile +1 850-699-9332 Michael.savage@evrealestate.com · savagegroup.evrealestate.com

Digital, mobile and social

Engaging qualified buyers Mobile devices and online search tools have given

media activity, and the development of new mobile

home buyers the ability to know more about a

apps. The Engel & Völkers brand maintains its quality

property before their first contact with a real estate

standards across the board from visual presentations

professional than ever before. Notably, more than half

and usability to content on all digital devices. We

of home buyers use a mobile device to search for

provide valuable and original digital content, robust

a home, and we’ve made sure that Engel & Völkers

functionality, and attractive design to retain visitors

properties are included in a consumer’s search along

and keep them coming back to your property.

the way. Our digital strategy maximizes the exposure of property listings through partnerships with the most popular real estate search sites, targeted social

Michael Savage · Engel & Völkers 30A Beaches 4923 East County Highway · 30A · Bldg A Santa Rosa Beach · FL 32459 Office +1 850-213-2800 · Mobile +1 850-699-9332 Michael.savage@evrealestate.com · savagegroup.evrealestate.com

Smart marketing. Extensive exposure.

Giving you the EDGE. Global reach with boutique style is what you can expect when working with an Engel & Völkers advisor here and around the world. Providing unprecedented reach of your property, Engel & Völkers offers the exclusive EDGE (Extensive Domestic & Global Exposure) platform designed to maximize online exposure of your listing to qualified buyers worldwide via a suite of highly trusted and strategic online and mobile marketing partners. But we don’t stop there.

With a global network of more than 14,000 real estate professionals in more than 30 countries, we not only reach millions of consumers, but are able to collaborate with our fellow Engel & Völkers advisors to strategically handpick and refer buyers for the specific properties they seek … like yours.

Let us provide the EDGE you need to sell your home and begin your next adventure.

Michael Savage · Engel & Völkers 30A Beaches 4923 East County Highway · 30A · Bldg A Santa Rosa Beach · FL 32459 Office +1 850-213-2800 · Mobile +1 850-699-9332 Michael.savage@evrealestate.com · savagegroup.evrealestate.com

Multi-platform strategy

All encompassing reach Local exposure: ■

■

Print advertising opportunities include: – Financial Times

Access to Engel & Völkers advisor contacts

– GG Magazine

and relationships

– Globe and Mail

■

Exclusive exposé display

■

Inclusion in prominent local publications

■

Local press opportunities

■

Tailored property showings

■

Engelvoelkers.com

■

Premium yard sign

■

evrealestate.com

■

Retail shop locations

■

SHOP.evrealestate.com

■

Engel & Völkers social media platforms

■

Apartments.com

Regional/National exposure:

Online exposure:

■

Access to Engel & Völkers Americas network

■

Bloomberg.com

■

Print advertising opportunities include:

■

Financial Times.com

– Private Residences Americas

■

JamesEdition.com

– The Wall Street Journal

■

Juwai.asia

– Architectural Digest

■

Juwai.com

– Forbes Magazine

■

Listhub

– Private Air

■

Listhub Global

– Town & Country

■

MansionGlobal.com

– Modern Luxury

■

Realtor.com*

– Mansion Global

■

WSJ.com

■

Zillow*

International exposure: ■

Access to Engel & Völkers’ global network

■

Worldwide exposés display

*Not available in all markets

Michael Savage · Engel & Völkers 30A Beaches 4923 East County Highway · 30A · Bldg A Santa Rosa Beach · FL 32459 Office +1 850-213-2800 · Mobile +1 850-699-9332 Michael.savage@evrealestate.com · savagegroup.evrealestate.com

A global online platform

Engaging prime visitors each day The Engel & Völkers global platform is at the center of our integrated online marketing strategy. Inclusive of our local, national, and international sites designed to introduce and engage highly qualified potential buyers from nearby towns, the Americas, and from countries around the world, our online presence receives 3.2+ million unique visitors every month.

With industry leading design, tools and functionality, the Engel & Völkers global platform enhances engagement and generates leads to support the sale of your property. As part of an overall digital strategy, our shop-level websites concentrate on listing exposure for local and regional homebuyers, while potential buyers can discover our listings located throughout the nation from our Engel & Völkers Americas site. International buyers visiting any of our other Engel & Völkers websites are also linked into our pages for maximum exposure.

Michael Savage · Engel & Völkers 30A Beaches 4923 East County Highway · 30A · Bldg A Santa Rosa Beach · FL 32459 Office +1 850-213-2800 · Mobile +1 850-699-9332 Michael.savage@evrealestate.com · savagegroup.evrealestate.com

EV Real Estate:

An app that moves you The majority of real estate related searches is happening on mobile devices, which is why the fastest growing component of our digital marketing strategy is dedicated to smartphone and tablet users. We’ve developed mobile apps and designed marketing tools to allow mobile-friendly experiences and to ensure optimum usability on all devices.

Developed for the iPhone®, Android®, iPad® and other mobile and tablet devices, the EV Mobile Real Estate app searches and finds the most accurate and up-to-date MLS listings as well as Engel & Völkers property listings based on your selected preferences.

We’ve also ensured that our listings appear on other popular real estate mobile apps including many of our EDGE partners.

The EV Mobile Real Estate app gives you a variety of customized search options such as: ■

Home searches filtered by important property features such as price, beds, baths, lot size and square footage

■

Home searches categorized by new-to-market and price reduction as well as open houses

■

Saved searches to keep track of viewed homes

■

One-click-contact to an Engel & Völkers advisor

Michael Savage · Engel & Völkers 30A Beaches 4923 East County Highway · 30A · Bldg A Santa Rosa Beach · FL 32459 Office +1 850-213-2800 · Mobile +1 850-699-9332 Michael.savage@evrealestate.com · savagegroup.evrealestate.com

It’s personal

Our focus is on you As an Engel & Völkers client, you are our highest priority. Our collaborative approach to the sales process means involving you in as much or as little of the activities as you desire. Through it all, we will provide proactive and ongoing communication, reporting on the status of your home as frequently as you’d like and through the specific channels you find most convenient. You will receive regular updates on the status of your property, written reports on each showing, details of our marketing campaigns and new measures before they are implemented. We consider open and frequent communications between our advisors and clients to be essential. Our hope and our goal is to have the successful sale of your home be the first of many opportunities in which we can be of service to achieve your real estate goals.

Detailed information to keep you up to date: ■

Written reports after each showing

■

Activity reports on the status of your sale

■

Latest market information

■

Evaluation for marketing measures

■

Advice on aesthetic improvements

Michael Savage · Engel & Völkers 30A Beaches 4923 East County Highway · 30A · Bldg A Santa Rosa Beach · FL 32459 Office +1 850-213-2800 · Mobile +1 850-699-9332 Michael.savage@evrealestate.com · savagegroup.evrealestate.com

From offer to closing

Achieving the best possible outcome Our service focuses on quickly relaying purchase offers

and

advising

on

the

submission

of

counteroffers, the negotiating process, inspections,

Ideal conditions for a successful closing: ■

Agreement between all parties concerning the purchase price and contingencies

contractual issues, and closing preparations. While we communicate often throughout this process, it is

■

Proper preparation of all required documents

our role to stand firm and skillfully negotiate on your

■

Regular communications between all parties

behalf to achieve the best results for you. We will

■

Escrow management

■

Full service at closing

■

Assistance during the transition of property

assist when escrow opens, be present at closing, and handle the exchange of keys.

Michael Savage · Engel & Völkers 30A Beaches 4923 East County Highway · 30A · Bldg A Santa Rosa Beach · FL 32459 Office +1 850-213-2800 · Mobile +1 850-699-9332 Michael.savage@evrealestate.com · savagegroup.evrealestate.com

Global marketing support

Fully dedicated team of experts Engel & Völkers manages a global marketing

Engel & Völkers marketing strategies and offerings

infrastructure out of our corporate headquarters

are rooted in data and research for optimal results

in Hamburg, Germany that supports our shops

--- at every level. By identifying the unique qualities of

and advisors worldwide. This support adds to the

a property and placing it in the context of current and

targeted marketing strategies delivered by our

trending market conditions, we then identify target

Americas headquarters in Manhattan to support the

market groups and create campaigns to provide

local markets served by our Engel & Völkers advisors.

maximum exposure of the property alongside

Each local shop then leverages the brands national

messaging and branding to attract the most qualified

and international resources and reach through its

buyers. Our creative approach is also backed by

dedicated marketing specialist who works with

consumer data and testing to ensure we highlight

each advisor to create customized, multi- channel

your property in the best light.

campaigns for each property we market.

Michael Savage · Engel & Völkers 30A Beaches 4923 East County Highway · 30A · Bldg A Santa Rosa Beach · FL 32459 Office +1 850-213-2800 · Mobile +1 850-699-9332 Michael.savage@evrealestate.com · savagegroup.evrealestate.com

Global reach for local listings

Real international exposure The world searches for homes online. Our philosophy is that smart digital distribution helps sell properties faster and for higher prices by bringing a greater number of buyers to the table. In the U.S. for example, international buyers account for $77.9 billion in dollar volume in residential purchases, with a median home sale price of $280,600* To ensure you have the strongest global online exposure for your home, we have established relationships with over 100 trusted international websites around the globe, offering an expansive marketing reach into 60+ countries.

As part of our comprehensive digital marketing strategy, all Engel & Völkers listings, complete with property information and photos, appear on these premier consumer websites with key coverage in Asia, Europe, and North and South America. *Source: The National Association of REALTORS® 2019 Profile of International Home Buying Activity.

Michael Savage · Engel & Völkers 30A Beaches 4923 East County Highway · 30A · Bldg A Santa Rosa Beach · FL 32459 Office +1 850-213-2800 · Mobile +1 850-699-9332 Michael.savage@evrealestate.com · savagegroup.evrealestate.com

An effective pricing strategy

Listing to sell To find the ideal buyer for a home, it must be exposed

potential buyers, while pricing at or slightly below

to the largest, most relevant audience of potential

market value will attract more. As a trusted advisor,

buyers. Because Engel & Völkers has shops and

it is my passion and responsibility to understand

advisors spanning the globe, there are no boundaries

market trends to create the most strategic listing and

to the exposure we can provide for your property. The

marketing strategies. I want to ensure that you receive

market has a direct impact on the amount of attention

the best value for your home, allowing you to move on

a home will receive based on its listed price. Pricing

to the next phase of your life.

above market value will get the attention of fewer

Michael Savage · Engel & Völkers 30A Beaches 4923 East County Highway · 30A · Bldg A Santa Rosa Beach · FL 32459 Office +1 850-213-2800 · Mobile +1 850-699-9332 Michael.savage@evrealestate.com · savagegroup.evrealestate.com

Every home is a mansion

Luxury service always While Engel & Völkers represents notable homes, and mansions and even castles, we pride ourselves on representing homes at various price points, providing a standard of luxury service and personal attention for all. No matter the price, size, or style of a home, Engel & Völkers ensures the very best service and care is provided to our clients. With experience and achievements in the worldwide locations in which we operate, our network has a breadth of tools and strategies to be effective. Our approach includes thorough market research, strategic marketing, and

maximum exposure, combined with global brand recognition,

that continues to provide the Engel

& Völkers advantage of gaining the attention of a wider audience of potential buyers for every home we represent. Through periods of both strong economic growth and in less certain times, Engel & Völkers has maintained consistent success in its sales, and we look forward to serving you.

Michael Savage · Engel & Völkers 30A Beaches 4923 East County Highway · 30A · Bldg A Santa Rosa Beach · FL 32459 Office +1 850-213-2800 · Mobile +1 850-699-9332 Michael.savage@evrealestate.com · savagegroup.evrealestate.com

Mansion Global

Unparalleled online listing exposure Dow Jones has expanded its online marketing power through Mansion Global, a standalone, luxury real estate website and mobile app that connects wealthy global buyers with extraordinary properties.

Our partnership with Mansion Global showcases Engel & Völkers listings of $1 million and greater, with stunning imagery appearing on sites in multiple languages.

Having your property featured on Mansion Global, dedicated solely to the affluent buyer, offers unique access to a discerning audience who shares the same passion for luxury real estate as Engel & Völkers.

Mansion Global sees 3.1 million monthly visitors who have an average household income of $418,000.

Michael Savage · Engel & Völkers 30A Beaches 4923 East County Highway · 30A · Bldg A Santa Rosa Beach · FL 32459 Office +1 850-213-2800 · Mobile +1 850-699-9332 Michael.savage@evrealestate.com · savagegroup.evrealestate.com

Planning a successful in-home event

Letting your home tell the story Careful

planning,

preparation,

and

a

deep

understanding of your property are the three key elements that contribute to a successful home showing or open house. From strategic scheduling and professional staging to the creative approach of hosting an in-home event, seasoned Engel & Völkers advisors consider these necessary elements to best showcase your property. Our list of contacts include professional services for light repairs, landscaping, and staging.

We work with you to identify the most convenient dates and times for showings and promote them accordingly to achieve the greatest results and work with your schedule. After the showing, we will collect valuable feedback and information from those who have attended to enhance our marketing efforts from

Proven measures for ensuring a successful showing: ■

Talking points to elaborate on the home’s best features

then on.

■

Depersonalizing interior design where appropriate

■

Minimizing clutter

■

Ideal scheduling

■

Light repairs and landscaping to enhance curb appeal

Michael Savage · Engel & Völkers 30A Beaches 4923 East County Highway · 30A · Bldg A Santa Rosa Beach · FL 32459 Office +1 850-213-2800 · Mobile +1 850-699-9332 Michael.savage@evrealestate.com · savagegroup.evrealestate.com

The Engel & Völkers story

Our origins as a global leader Engel & Völkers’ was founded in 1977 in Hamburg Germany as a specialty boutique agency providing luxury real estate services to wealthy European investors in search of real estate experts who were highly professional, knowledgeable, and discreet. With proven competence and passion, Engel & Völkers quickly earned a reputation for unparalleled levels of service, a highly valued professional network, and local market expertise. Our successes led to a greater demand for specialized services including yachting and aviation With a brand gaining in recognition and reputation, we established a system that allowed us to expand without sacrificing our high standards of quality.

In 1990, Engel & Völkers opened its first international shop in Majorca, Spain. It marked the beginning of our worldwide expansion throughout Europe, Africa,

Although Engel & Völkers has grown beyond a

Asia and the Americas. Today, there are more than

small boutique agency, you can still rely on us for

14,000 real estate advisors in over 30 countries. With

the qualities that remain our keys to success—local

an Americas headquarters located on Park Avenue

market expertise, a highly valued network, and an

in Manhattan, our Americas network attributes to the

unparalleled level of service.

greatest growth for the brand, with local shops rapidly opening throughout the US, Canada, Carribean and Mexico.

Michael Savage · Engel & Völkers 30A Beaches 4923 East County Highway · 30A · Bldg A Santa Rosa Beach · FL 32459 Office +1 850-213-2800 · Mobile +1 850-699-9332 Michael.savage@evrealestate.com · savagegroup.evrealestate.com

Outlining our strategy

An in-depth look at research results Following an initial assessment, we prepare a customized presentation in which we explain what our research and expertise have discovered regarding

Network

Advantages

Pricing Strategy

Target

the value of your property. This tailored presentation will include our analysis of the market and the groups we’ve identified as the most qualified buyers for your property. We will share the specific steps we plan to take—including advertisements in select publications, placement within online real estate search engines, public relations and social media opportunities, and direct mail strategies to maximize exposure of your property to the target audiences we’ve identified. We

Our measures for property marketing:

will also work together to determine a pricing strategy

■

Expert evaluation of the property

view of the sales strategy, we are able to learn more

■

Detailed analysis of the target audience

about your expectations so we can make sure to

■

Current local market activity and historic trends

meet, and whenever possible exceed, them at every

■

Marketing and advertising support

stage in the process.

■

Pricing strategy

that meets your goals. In providing this highly detailed

Michael Savage · Engel & Völkers 30A Beaches 4923 East County Highway · 30A · Bldg A Santa Rosa Beach · FL 32459 Office +1 850-213-2800 · Mobile +1 850-699-9332 Michael.savage@evrealestate.com · savagegroup.evrealestate.com

More than real estate agents

Delivering peace of mind The best real estate agents help their clients buy and

your home fits within the bigger picture. Engel &

sell homes. At Engel & Völkers we go above and

Völkers advisors provide more than facts. They

beyond the real estate transaction to offer guidance

deliver peace of mind. As local experts, our advisors

and insights to our clients in ways not every agent

live and breathe the communities in which they serve

can. In fact, at Engel & Völkers we aren’t simply

and will provide you with valuable insights that are

agents, we are a network of advisors who provide

relevant to your personalized needs and will see to

the highest levels of service experience throughout

every detail throughout the transaction process and

the world by managing performance at every stage.

beyond.

We are extremely selective of the advisors who join our brand and attract top performers who are wellrespected within their communities. Most importantly, they can talk about the real estate market and where

Michael Savage · Engel & Völkers 30A Beaches 4923 East County Highway · 30A · Bldg A Santa Rosa Beach · FL 32459 Office +1 850-213-2800 · Mobile +1 850-699-9332 Michael.savage@evrealestate.com · savagegroup.evrealestate.com

People are talking

What they have to say may help you At Engel & Völkers it is our passion to deliver luxury service to all of our clients, never taking for granted that our clients have instilled trust in us and continue to refer our services to their friends and family. Our goal is to create long term relationships with our clients to support their real estate needs now and in the future. For us, being a real estate advisor doesn’t end when contracts are signed. We are your local neighborhood expert, helping you make the most of the place you call “home”.

To ensure we maintain our standards of luxury service at every point across the Engel & Völkers network, we invite our clients to complete an interactive post-transaction survey to share feedback on their experience with their particular Engel & Völkers advisor.

Client insights help inform other customers as they look to validate their decision to work with a specific Engel & Völkers advisor. With a consistent rating of at least 98% satisfaction*, you can feel confident that by working with an Engel & Völkers advisor, you are working with the best in the industry. *Data verified by Real Satisfied as of March 31, 2021

Michael Savage · Engel & Völkers 30A Beaches 4923 East County Highway · 30A · Bldg A Santa Rosa Beach · FL 32459 Office +1 850-213-2800 · Mobile +1 850-699-9332 Michael.savage@evrealestate.com · savagegroup.evrealestate.com

Professional photography

Storytelling through imagery Whether online or in print, your home has only one chance to make a great first impression on a potential buyer. Because it can take only a few moments for an opportunity to be won or lost, it becomes all the more critical that the presentation of your property is professionally and artistically styled. We only work with professional photographers and videographers who have earned our trust when it comes to the quality of their work. They are the best in their fields and produce work that captures both the details and the essence of a property’s greatest features and

assets. On our websites, brochures, print advertising, and videos, exceptional presentation is not only an essential requirement of the Engel & Völkers brand, it also greatly increases the chance of connecting your home to the right buyer.

Michael Savage · Engel & Völkers 30A Beaches 4923 East County Highway · 30A · Bldg A Santa Rosa Beach · FL 32459 Office +1 850-213-2800 · Mobile +1 850-699-9332 Michael.savage@evrealestate.com · savagegroup.evrealestate.com

Public Relations

Your home. Its story.

Engel & Völkers is proud of its award-winning, multifaceted public relations strategy reaching local, national, and international media outlets to garner editorial exposure for the properties we represent.

Homes with compelling stories and notable features are shared by our corporate headquarters team with key reporters, editors, and producers from some of the most highly regarded news outlets. Through these efforts we identify the best angle to bring your listing into trending, news, design, or lifestyle stories as part of a larger conversation led by an esteemed third party resource. Editorial Engel & Völkers property features have appeared in outlets such as The New York Times, ELLE Decor, Unique Homes, Town & Country, The Wall Street Journal, and in major metropolitan media throughout the Americas, Europe, and Asia.

Michael Savage · Engel & Völkers 30A Beaches 4923 East County Highway · 30A · Bldg A Santa Rosa Beach · FL 32459 Office +1 850-213-2800 · Mobile +1 850-699-9332 Michael.savage@evrealestate.com · savagegroup.evrealestate.com

Social media engagement

Engaging fans, sellers, and buyers The Engel & Völkers network uses social media to connect with advisors, consumers, and influencers across the globe. The content, news, and listings we share are designed to engage and inform followers, ensuring that our brand, services, and premier properties remain a topic of conversation. Our social media strategy is to be where our clients are and where potential clients want to be, to provide content of value and enjoyment, and to drive traffic to our properties. On a local level, our shop emulates this strategy with a focus on featuring notable listings like yours and to increase their exposure to a targeted sphere of influence.

Michael Savage · Engel & Völkers 30A Beaches 4923 East County Highway · 30A · Bldg A Santa Rosa Beach · FL 32459 Office +1 850-213-2800 · Mobile +1 850-699-9332 Michael.savage@evrealestate.com · savagegroup.evrealestate.com

Time and exposure

Charting the optimum moment to act

The following chart demonstrates that interest and

and, ultimately, to sell it. Preparation and an effective

excitement among potential homebuyers are highest

pricing strategy are crucial in capitalizing on this initial

within the first four weeks a property is on the market.

exposure, and your Engel & Völkers advisor is very

At this level of interest comes the best opportunity

experienced in strategically navigating through this

to apply Engel & Völkers’ marketing programs in

critical time for optimal results.

order to communicate the value of your property

Michael Savage · Engel & Völkers 30A Beaches 4923 East County Highway · 30A · Bldg A Santa Rosa Beach · FL 32459 Office +1 850-213-2800 · Mobile +1 850-699-9332 Michael.savage@evrealestate.com · savagegroup.evrealestate.com

JamesEdition.com

The world’s luxury marketplace JamesEdition is the premium online marketplace where high net worth buyers search worldwide to find extraordinary real estate, yachts, jets, jewelry and accoutrements of a luxurious lifestyle.

Engel & Völkers participates in the exclusive real estate listing program for homes on the market for 500,000 euros or greater. With 815,000 million real estate visits each month by visitors located in 120 countries, your home will be showcased online to premier global markets including London, Berlin, Milan, Zurich, Hong Kong, Dubai, Moscow, Sydney, Buenos Aires, as well as the United States and Canada.

Listing your home with Engel & Völkers provides access to this desirable audience where 35% of visitors have a household net worth of $5 million or more and 45% own three or more homes.

Michael Savage · Engel & Völkers 30A Beaches 4923 East County Highway · 30A · Bldg A Santa Rosa Beach · FL 32459 Office +1 850-213-2800 · Mobile +1 850-699-9332 Michael.savage@evrealestate.com · savagegroup.evrealestate.com

Realtor.com

Trusted real estate resource Realtor.com® is a leading resource for home buyers and sellers of today and tomorrow. Realtor.com is known as a trusted, comprehensive source of forsale properties in addition to information, tools and professional expertise to help people move confidently through every step of their home journey.

Its continued mission is to help make all things “home” simple, efficient and enjoyable for its millions of users.

Michael Savage · Engel & Völkers 30A Beaches 4923 East County Highway · 30A · Bldg A Santa Rosa Beach · FL 32459 Office +1 850-213-2800 · Mobile +1 850-699-9332 Michael.savage@evrealestate.com · savagegroup.evrealestate.com

Juwai.com

Connecting with affluent Chinese buyers Our strategic partnership with Juwai.com markets your property to high net-worth Chinese buyers looking to invest internationally. Chinese buyers acquired some $202.8 billion* of overseas residential real estate from 2015 to 2020 making them the largest international buying force in real estate.

Juwai.com, reaching 3.1 million affluent Chinese buyers each month is the largest and most authoritative source for global property data and advanced search designed for the Chinese real estate buyer. It provides a full range of services to get your property listing accurately translated and formatted to market your property in a way that resonates with this demographic behind China’s online firewall — an extremely important element.

With Juwai.com’s research, statistics and data, Engel & Völkers is able to tailor the marketing strategy for your property to be most effective in reaching this massive audience of interested buyers. *Source: Juwai.com 2017

Michael Savage · Engel & Völkers 30A Beaches 4923 East County Highway · 30A · Bldg A Santa Rosa Beach · FL 32459 Office +1 850-213-2800 · Mobile +1 850-699-9332 Michael.savage@evrealestate.com · savagegroup.evrealestate.com

The Wall Street Journal online

Exceptional exposure worldwide WSJ.com reaches a distinguished, global audience each month of 101.8 million digital readers who have an average household net worth of $ 1,956,000.

When you list your home with Engel & Völkers, your property is seen not only on WSJ.com, but also its affiliated sites targeting Europe, Latin America, India and China.

We ensure that your home has online exposure in all major markets — a high priority for selling premium properties to today’s digital savvy and often international clientele.

Michael Savage · Engel & Völkers 30A Beaches 4923 East County Highway · 30A · Bldg A Santa Rosa Beach · FL 32459 Office +1 850-213-2800 · Mobile +1 850-699-9332 Michael.savage@evrealestate.com · savagegroup.evrealestate.com

Local and international expertise

Providing world-class service Established in 1977 Engel & Völkers began providing luxury services as a boutique agency known for its highly specialized real estate services to a small, but exclusive, clientele. Today, as an international brand serving the needs of home sellers and buyers around the world, we continue to value our boutique style of business. We will hold our relationship with you closely and give back to the communities we share.

We know the unique features of your local towns and neighborhoods because we understand that these differentiators offer priceless value that will affect

how we market your property. Though we belong to an international network, we are a local shop.

Our advisors are area experts, most of whom are longtime locals in your neighborhood and surround themselves with a network that shares the ability to reach buyers and markets locally, nationally and around the world.

Michael Savage · Engel & Völkers 30A Beaches 4923 East County Highway · 30A · Bldg A Santa Rosa Beach · FL 32459 Office +1 850-213-2800 · Mobile +1 850-699-9332 Michael.savage@evrealestate.com · savagegroup.evrealestate.com

Helping renters find their perfect fit.

Apartments.com Apartments.com is the leading online apartment listing website, offering renters access to information on more than 1,000,000 available units for rent. The Apartments.com network of home rental sites includes Apartments.com, ForRent.com, ApartmentFinder. com,

Apartamentos.com,

com,

ApartmentHomeLiving.

ForRentUniversity.com,

After55.com,

CorporateHousing.com and WestsideRentals.com.

These nine unique renter sites offer expansive exposure for their available home rental listings.

The Apartments.com network reaches 70+ million monthly visitors of in-marketer renters nationwide, driving both qualified traffic and highly engaged renters.

Michael Savage · Engel & Völkers 30A Beaches 4923 East County Highway · 30A · Bldg A Santa Rosa Beach · FL 32459 Office +1 850-213-2800 · Mobile +1 850-699-9332 Michael.savage@evrealestate.com · MichaelSavage.evrealestate.com

Zillow

Connecting with today’s consumers Zillow is the leader among online real estate search engines, reaching approximately 201 million visitors each month. Listing your home with Engel & Völkers means capitalizing on the largest real estate platform in the United States, with nearly two-thirds of visits arriving through mobile devices. As a valued partner, your home will be accessible to millions of online visitors, appearing with Engel & Völkers branding to truly stand out.

Michael Savage · Engel & Völkers 30A Beaches 4923 East County Highway · 30A · Bldg A Santa Rosa Beach · FL 32459 Office +1 850-213-2800 · Mobile +1 850-699-9332 Michael.savage@evrealestate.com · savagegroup.evrealestate.com

Zillow Group

Connecting with today’s consumers Zillow is the leader among online real estate search engines, reaching approximately 201 million visitors each month. Listing your home with Engel & Völkers means capitalizing on the largest real estate platform in the United States, with nearly two-thirds of visits arriving through mobile devices. As a valued partner, your home will be accessible to millions of online visitors, appearing with Engel & Völkers branding to truly stand out.

Michael Savage · Engel & Völkers 30A Beaches 4923 East County Highway · 30A · Bldg A Santa Rosa Beach · FL 32459 Office +1 850-213-2800 · Mobile +1 850-699-9332 Michael.savage@evrealestate.com · savagegroup.evrealestate.com

Broadcasting throughout the Americas

Shop TV ShopTV is a powerful broadcasting platform used to showcase listings in Engel & Völkers shops across the Americas, including our corporate headquarters.

These premium listings are displayed in high-definition on flat-screen monitors and include pertinent sales information including the location, price, and the listing advisor’s contact information. By leveraging the reach of our network, these listings are displayed not only in front of Engel & Völkers advisors and license partners in major markets, but also in front of potential buyers across the Americas.

Michael Savage · Engel & Völkers 30A Beaches 4923 East County Highway · 30A · Bldg A Santa Rosa Beach · FL 32459 Office +1 850-213-2800 · Mobile +1 850-699-9332 Michael.savage@evrealestate.com · savagegroup.evrealestate.com

FT.com

Reach the World’s Leading Corporate Executives FT.com has over 13 million monthly readers worldwide and reaches 38% of chief executive officers around the globe. Based in Great Britain, FT.com draws traffic from the United States, Canada, Germany, France and beyond. 10% of the audience are readers from Asian countries. This truly global audience enjoys a median household income of $312,000 and average net worth of $3.2 million. This presents a great opportunity to reach the wealthiest home buyers and sellers across the globe all in one place.

Michael Savage · Engel & Völkers 30A Beaches 4923 East County Highway · 30A · Bldg A Santa Rosa Beach · FL 32459 Office +1 850-213-2800 · Mobile +1 850-699-9332 Michael.savage@evrealestate.com · savagegroup.evrealestate.com

Bloomberg.com

The pursuit of luxury Bloomberg Pursuits, which is closely aligned with its digital home on Bloomberg Business, is a key pillar of the company’s consumer media strategy, creating a multi-platform luxury brand across print and digital that serves a coveted audience of global business decision makers. The Pursuits section not only attracts those interested in real estate but engages users with the latest news through affinity interests in; culture, automotive, style, and travel providing the perfect place to attract the attention of buyers domestically and abroad. Bloomberg.com welcomes 72 million visitors a month with an average net worth of $1.7 million.

Michael Savage · Engel & Völkers 30A Beaches 4923 East County Highway · 30A · Bldg A Santa Rosa Beach · FL 32459 Office +1 850-213-2800 · Mobile +1 850-699-9332 Michael.savage@evrealestate.com · savagegroup.evrealestate.com