Marketing Proposal: 1821 Bishop Estates Road

MARKETING PROPOSAL 1821 BISHOP ESTATES ROAD SAINT JOHNS, FL 32259

PRESENTED BY ROB LORD, ENGEL & VÖLKERS 30A BEACHES

TOTAL BUDGET $10,000

$1,500 AD SPEND ON FACEBOOK $1,600 ON LUXVT LISTING PRESENTATION $2,800 DIRECT MAIL MARKETING CAMPAIGN $81 ON 30 PROPERTY EXPOSÉS $1,005 ON WSJ.COM REAL ESTATE NEWSLETTER $1,000 ON MANSION GLOBAL FEATURED LISTINGS MODULE

CUSTOM SOCIAL MEDIA CAMPAIGNS FACEBOOK • INSTAGRAM • YOUTUBE

MY CUSTOM-CURATED PLAN Facebook ads targeted specifically to the individuals most likely to purchase your home. We model the avatar of the most likely buyers and target those individuals with lifestyle video campaigns on Facebook, Instagram and Youtube.

LUXVT WORLD-CLASS MARKETING LUXVT LISTING WEBSITE & TOUR Website and URL dedicated to your listing Dazzling Google Earth Aerial Video Fly-Over Fullscreen HD Video Tour on YouTube Powerful Lead Capture and Social Sharing Dedicated Mobile & iPad Tours for perfect presentation on every device

AFFLUENT-TARGETED NATIONAL ADVERTISING New York Times Wall Street Journal Dupont Registry Robb Report Mansion Global Full Page Digital & Mobile Ads

OVER 100 INTERNATIONAL ADS Reach investors in China, Russia, Germany, more Several sites fully translated to native language Show your sellers true International marketing capabilities

FACEBOOK ADVERTISING Includes Facebook Video Post of your video tour Demonstrate social media savvy to clients NEW! Optional upgrade to Facebook Buyer Targeting for supercharged exposure, reporting, lead capture, and square video ads.

DELUXE E-BROCHURE Elegant rich media e-brochure Optimized for tablets & smartphones Send to contacts and brokers

CUSTOM 16-PAGE LISTING PRESENTATION Fully branded and customized to you and your listing Shows actual screenshots and links to all of your ads Show your seller the depth and sophistication of your campaign Simple to print, email or present on iPad/tablet The perfect “secret weapon” for Listing Presentations

DIRECT MAIL HIGH-END DIRECT MAIL MARKETING AN EYE-CATCHING POST CARD High-end direct mail pieces that perfectfully highlight key features of the home for potential buyers.

Mailed to targeted buyers in the surrounding Jacksonville area.

Produced on high-quality cardstock for an exquisite first impression.

PROPERTY EXPOSÉS HIGH-END PRINT MARKETING A PREMIUM PRESENTATION Luxurious exposés that provide a more in depth look at the home's key features.

Showcases a multitude of photography Ideal for potential buyers to take away from a showing or open house.

WSJ.COM ONE WEEK EXPOSURE

41K SUBSCRIBERS REAL ESTATE NEWSLETTER Delivered weekly, WSJ showcases aspirational residences from all different regions in our Real Estate Newsletter –enabling readers to research their next home purchase.

$1,005

19% OPEN RATE

MANSION GLOBAL DIGITAL LISTING OPPORTUNITIES

55%

118%

PLAN TO BUY/BUILD A HOME IN THE NEXT 12 MONTHS

MORE LIKELY THAN THE AVG. AFFLUENT INDIVIDUAL TO HAVE HHNW OF $3M+

HOMEPAGE FEATURED LISTINGS MODULE The Homepage Featured Listing Module offers prominent positioning on the Mansion Global homepage and showcases listings regardless of region.

THANK YOU

PLEASE CONTACT ME WITH QUESTIONS

ROB LORD • 850.822.5599 • ROB.LORD@EVREALESTATE.COM