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the little book of evo

Page 1


why evo?

we’re here to give you good hair… no miracle cures, gimmicks, hyped-up ingredients or answers to love, life and other woes. just high quality, professional haircare that speaks the truth with personality... saving ordinary humans from themselves.

doing the

ingredients

at evo, we want to bring about change for the better and create a movement of free-thinkers who care about doing the right thing. here’s how we are lending a helping hand and trying to do better every day…

vegan

we are predominately vegan with the exception of 4* products.

* box o’ bollox, cassius, crop strutters + whip it good contain beeswax, xanthan gum and/ or lanolin so that they deliver the highest performance possible

gimmick-free

we don’t add hyped-up ingredients just for label claims, greenwash or demonise ingredients.

free from our ranges are free from sulfates, parabens, dea, tea, propylene glycol and gluten… to make your day a little safer.

tested on humans

we don’t test on our furry friends (humans only) and we have the cruelty-free peta accreditation to prove it.

right thing

packaging + materials

plastic bank not only are our bottles made of post consumer recycled plastic and mostly square (for efficient shipping), they also help to reduce plastic pollution. for every evo retail bottle sold, we remove the same amount of plastic from the environment through plastic bank. this collected plastic provides income and new opportunities for plastic bank collectors, supporting both cleaner communities and a pathway out of poverty.

friends of the forest our brushes are made from forest stewardship council® certified hardwood (fsc-c120918), and we use fsc® certified paper for our printed materials.

climate active

our australian business operations are certified carbon neutral through climate active. we also maintain an allotment of trees helps us to further offset emissions.

basin to beyond.

there truly are no limits to what a salon can do with our full concept portfolio. we’ve got it all...

• a limitless palette of out-of-this-world colour

• a unique customised colour maintenance system

• an infinite care and style collection for every hair type

• education, love and community to push yourself beyond the boundaries

our compact ranges are made for anyone and everyone, they are easy to understand and simple to use. you won’t find unnecessary, over-marketed ingredients, imaginary technology, myths or gimmicks, just products that perform to our crisp standards.

evo fabuloso toning essentials and colour depositing treatments tone/refresh, revive and add shine to colour-treated hair in just 3-minutes.

platinum blonde toning shampoo

light beige colour depositing conditioner

find out more red colour depositing conditioner cool brown colour depositing conditioner

platinum blonde toning conditioner

colour depositing conditioner

platinum blonde toning mist

copper colour depositing conditioner

in-salon treatments for a healthy dose of good and proper, wham-bam, thank-you-ma’am hairapy.

hydrate concentrate instantly hydrates dry hair to reduce frizz, improve condition and add shine.

find out more

repair concentrate instantly repairs and strengthens weak and brittle hair to reduce breakage, improve condition and add shine.

platinum blonde concentrate

instantly neutralises brassy, yellow tones in colourtreated blonde hair to tone and refresh, improve condition and add shine.

scalp concentrate instantly soothes and protects to leave the scalp balanced and calm and the hair more nourished with improved shine and manageability.

a complete range of ammonia-free permanent colour and demi-permanent gloss that provides out-of-this-world performance without compromise. find out more

permanent colour

a full spectrum of 89 creambased ammonia-free shades that provide complete coverage, controlled lightening and long-lasting results.

cream + liquid developers

hue-verse cream and liquid developers are specifically formulated to provide maximum performance, condition and shine when used across the hue-verse and bottle blonde portfolios.

demi-permanent colour

62 zero-lift, liquid shades that provide vibrant and even, tone-on-tone results. the acidic, ammonia-free formula and blend of natural ingredients preserves the integrity of the scalp, nourishes hair and provides out-of-this-world shine.

porosity equiliser

hue-verse porosity equaliser is a leave-in spray designed to be used prior to colour application to balance moisture levels, equalise hair porosity and ensure even colour results.

THE SWIFTER LIFTER

a professional lightening portfolio that provides complete lightening power and flexibility with clean, even results while respecting people and the planet.

powder lightener

a powder lightener suitable for all lightening applications that evenly lifts up to 9 levels while preserving hair strength and moisture.

colour remover

a colour remover for the removal of direct dye, demi-permanent and permanent colour from colour-treated hair.

find out more

clay lightener

a clay lightener for creative and precise free-hand lightening that evenly lifts up to 8 levels while preserving hair strength and moisture.

waste less. refill more. keep your tub. grab your refill pouch.

a colour palette of 13 super-bright, intense direct dyes and a clear. staino is fully intermixable for customised, long-lasting colour and shine.

find out more

intense direct dye

*

13 super-bright shades plus a clear (120 ml/4.06 fl. oz. tube)

* fully intermixable

* longer lasting results up to 50 washes

* nourishing ingredients provide added shine

* fades true-to-tone

maintain with an intense customised colour maintenance conditioner

MATCH IT * MIX IT * TAKE IT AWAY

the unique customised colour maintenance system that complements any colour service to protect salon retail.

find out more

with fab pro you have the power to perfectly match and maintain any hair colour, in-between salon visits with a customised colour maintenance conditioner.

match it

perfectly match your clients hair colour mix it mix a customised colour maintenance conditioner take it away

clients take it away to maintain their colour in-between salon visits

education

evo education helps salons meet our crisp standard of professionalism and dishes out the good stuff including:

fundamental product how-to’s

creative styling

cutting techniques

colour mixology

creative colour

virtual webinars

hue-tube series

our sessions are designed to get you juiced up with practical yet imaginative techniques that can be used on the salon floor.

we help you be the best you can be. you’re the talent, we’re just the something extra that helps bring out the best bits... flavouring you, like your own personal hot sauce.

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