evo colour protect brochure

colour protect play it safe

rid yourself of the uncertainty… the perpetual fear of your colour disappearing with a mere glance.​ take the extra shower and enjoy life like the ozone layer’s still intact.

we’ve got you.

what is evo colour protect?

TM

a shampoo, conditioner and leave-in treatment to lock in vibrancy, protect against colour fade and keep hair healthy and strong.

who is evo colour protect for?

TM

these lightweight formulas are ideal for anyone with colour-treated hair... thick, thin, coarse, sad, distressed, impartial, happy even.

what makes it good? protects colour antioxidants safeguard against colour loss caused by outdoor activities, heat styling and the 13 added minerals your shower unwillingly imposed on you this morning.

locks in vibrancy acidic, protein-rich* formulas smooth and strengthen to protect pigment, keeping colour vibrant and shiny. *added for function, not because gary in marketing told us to.

strong, healthy hair reparative and hydrating ingredients improve strength, condition and shine without making your hair feel as heavy as your unread emails.

what’s in? hydrolyzed quinoa really good at locking in colour and serving up your daily intake of proteininduced strength.

sunflower seed oil we haven’t added this for whimsical qualities. helianthus annuus seed extract is the antioxidant to protect from sun, pollution and environmental oxidation.

jojoba + vitamin e these two feature heavily in nan’s night cream… for a good reason. they’re heavy lifters when it comes to protection, hydration and repair.

octinoxate the shortened name of an ingredient we can’t pronounce… essentially sunscreen for your hair.

vegan + cruelty-free free from animal by-products and not tested on them either (obviously).

what’s out? the usual suspects you’d prefer not to congregate in a frothy pool at the bottom of your drain… sulfates, parabens, dea, tea, propylene glycol, and gluten, if you’re so inclined.

the colour protect prescription in-salon

at-home

colour protect shampoo

every wash

atonement

hue dini colour protect leave-in

daily or as required

colour protect conditioner

every wash

atonement

atonement colour protect shampoo how it works ridder of dirt, not dye. this shampoo contains a blend of gentle cleansers, cuticle-sealing conditioners and antioxidant uv shields to lock in pigment while keeping hair strong, shiny and less porous.

recommended for colour-treated hair.

benefits + ingredients gently cleanses coconut and sugar derived surfactants gently cleanse the hair without stripping colour or over drying protects colour vitamin e and sunflower seed oil deliver protection against colour fade caused by the sun and other environmental stressors strengthens hydrolyzed quinoa bonds to hair to make it less porous, protecting against breakage and improving colour retention hydrates aloe leaf juice hydrates hair and seals the cuticle to improve condition and manageability

how to use apply as much as you need to wet hair, lather, rinse. for best results, repeat. follow with atonement colour protect conditioner. vegan / gluten-free / gimmick-free / tested on humans / colour-safe

size 30ml, 300ml, 1L

watch product knowledge video here

atonement colour protect conditioner how it works the slip, the shine, the wow. this conditioner seals cuticles, replenishes moisture and reduces colour fade caused by uv and oxidation. the acidic ph and mineral-blocking actives mean that colour stays vibrant, and your hair always exudes ‘health’.

recommended for colour-treated hair.

benefits + ingredients locks in colour cationic conditioners seal the cuticle to lock in pigment and preserve vibrancy while improving manageability and shine protects colour sunflower seed oil, vitamin e and uv filters deliver protection against colour fade caused by the sun and other environmental stressors strengthens hydrolyzed quinoa and jojoba reduce porosity and seal the cuticle to protect against breakage and improve colour retention hydrates glycerine and shea butter improve hydration, slip and shine

how to use apply to wet hair, leave for 2 minutes, rinse. follow with hue dini colour protect leave-in treatment. vegan / gluten-free / gimmick-free / tested on humans / colour-safe

size 30ml, 300ml, 1L

watch product knowledge video here

hue dini colour protect leave-in how it works the ticker of all boxes. this leave-in creates a lightweight shield that locks in colour, strengthens hair and smooths the cuticle. with proteins, oils, heat protection and uv filters, it defends against sun, pollution, heat styling and oxidation to keep colour vibrant, and hair primed and ready.

recommended for colour-treated hair.

benefits + ingredients lo lock ckss in colour acidic protein-rich formula seals the cuticle to lock in pigment and preserve vibrancy ligh lighttweight eight conditioning jojoba and panthenol offer lightweight conditioning, slip and shine pr pro otects sunflower seed oil, vitamin e and uv filters deliver protection against colour fade caused by the sun, heat styling and other environmental stressors strengt trengthens hens hydrolyzed quinoa and jojoba reduce porosity and seal the cuticle to protect against breakage and improve colour retention

how to use spray evenly to damp hair, leave and style as desired. spray on dry hair to refresh and enhance your life. vegan / gluten-free / gimmick-free / tested on humans

size 50ml, 200ml

watch product knowledge video here

prescribing evo shampoo + conditioners

TM

hydrate

repair

concern: dryness hair type: medium to thick key benefit: moisturise

concern: damage hair type: fine to medium key benefit: repair + strengthen

colour protect

curl

concern: colour fade hair type: fine to thick key benefit: protects colour

concern: curl manageability hair type: wavy, curly, coily key benefit: improve curl pattern + manageability

scalp

style

concern: dry, itchy, oily scalp hair type: fine to thick key benefit: balance + calm

concern: oily or product build-up hair type: fine to medium key benefit: daily cleanse

volume concern: flat + limp hair type: fine to medium key benefit: build body

smooth concern: unruly, frizzy hair type: medium to thick key benefit: smooth + reduce frizz

merchandise

acrylic block

shelf talker

tent card

(products not included)

vegan silk scrunchies

colour for keeps retail pack

educational tools

watch product knowledge video here

product knowledge

product knowledge video

creative assets

social assets

creative model images

creative product images

planogram salon planogram

repair

volume

dry follicles unite™

love is in the hair™

fat + happy™

hydrate dry, colour-treated hair

repair weak, brittle, colour-treated hair

volumise fine, limp, colour-treated hair

curl twisted for life™ support and enhance all curl types

destination evo

hydrate

smooth

scalp

tame the strays™

fixes for the follicles™

smooth and control frizzy, unruly, colour-treated hair

support and balance all scalp types

where good hair feels like home... meet you at destination evo. evohair.com — /evohair — @evohair — #evohair

every time you purchase a bottle from evo, you’re helping stop ocean-bound plastic pollution while providing collectors with a path out of poverty.

for every evo bottle sold, plastic bank collectors retrieve the same amount of ocean-bound plastic.

style

plastic is then recycled to give it a second life and re-enter the global supply chain.

collectors are empowered to use plastic waste as currency to secure income and lifeimproving benefits.

great sculptors don’t use tofu™ for all hair types

learn more

doing the right thing at evo, we want to bring about change for the better. here’s how we are lending a helping hand and reducing our impact every day…

we are peta accredited cruelty free and predominately vegan.

our ranges are free from sulfates, parabens, dea, tea, propylene glycol and gluten.

we are transitioning to pcr (post consumer recycled) plastic so that we’re producing less virgin plastic.

by partnering with plastic bank, we are helping to stop plastic entering our oceans while improving the lives of the people who collect it.

we offset our operational greenhouse gases by purchasing certified carbon credits.

face + body gimmick-free, effective face and body care

learn more about our commitment gluten-free / gimmick-free / tested on humans /evohair – @evohair – #evohair

MATCH IT * MIX IT * TAKE IT AWAY

360mm

maintain your everyday colour with a customised colour maintenance conditioner

tools brushes and combs for all hair types

1900mm

39031_12.2025

colour protect

saving ordinary humans from themselves

TM

evohair.com – /evohair – @evopro – #evopro evo labs pty ltd, 17-21 commercial st, marleston, sa 5033

9 349769

027387