rid yourself of the uncertainty… the perpetual fear of your colour disappearing with a mere glance. take the extra shower and enjoy life like the ozone layer’s still intact. we’ve got you.
what is evoTM colour protect?
a shampoo, conditioner and leave-in treatment to lock in vibrancy, protect against colour fade and keep hair healthy and strong.
who is evoTM colour protect for?
these lightweight formulas are ideal for anyone with colour-treated hair... thick, thin, coarse, sad, distressed, impartial, happy even.
what makes it good?
protects colour
antioxidants safeguard against colour loss caused by outdoor activities, heat styling and the 13 added minerals your shower unwillingly imposed on you this morning.
locks in vibrancy
acidic, protein-rich* formulas smooth and strengthen to protect pigment, keeping colour vibrant and shiny. *added for function, not because gary in marketing told us to.
strong, healthy hair
reparative and hydrating ingredients improve strength, condition and shine without making your hair feel as heavy as your unread emails.
what’s in?
hydrolyzed quinoa
really good at locking in colour and serving up your daily intake of proteininduced strength.
sunflower seed oil
we haven’t added this for whimsical qualities. helianthus annuus seed extract is the antioxidant to protect from sun, pollution and environmental oxidation.
jojoba + vitamin e
these two feature heavily in nan’s night cream… for a good reason. they’re heavy lifters when it comes to protection, hydration and repair.
octinoxate
the shortened name of an ingredient we can’t pronounce… essentially sunscreen for your hair.
vegan + cruelty-free free from animal by-products and not tested on them either (obviously).
what’s out?
the usual suspects you’d prefer not to congregate in a frothy pool at the bottom of your drain… sulfates, parabens, dea, tea, propylene glycol, and gluten, if you’re so inclined.
the colour protect prescription
at-home
atonement
colour protect shampoo
atonement
colour protect conditioner
hue dini
colour protect leave-in
atonement colour protect shampoo
how it works
ridder of dirt, not dye. this shampoo contains a blend of gentle cleansers, cuticle-sealing conditioners and antioxidant uv shields to lock in pigment while keeping hair strong, shiny and less porous.
recommended for colour-treated hair.
benefits + ingredients
gently cleanses
coconut and sugar derived surfactants gently cleanse the hair without stripping colour or over drying
protects colour
vitamin e and sunflower seed oil deliver protection against colour fade caused by the sun and other environmental stressors
strengthens hydrolyzed quinoa bonds to hair to make it less porous, protecting against breakage and improving colour retention
hydrates
aloe leaf juice hydrates hair and seals the cuticle to improve condition and manageability
how to use
apply as much as you need to wet hair, lather, rinse. for best results, repeat. follow with atonement colour protect conditioner.
vegan / gluten-free / gimmick-free / tested on humans / colour-safe
size
30ml, 300ml, 1L
atonement colour protect conditioner
how it works
the slip, the shine, the wow. this conditioner seals cuticles, replenishes moisture and reduces colour fade caused by uv and oxidation. the acidic ph and mineral-blocking actives mean that colour stays vibrant, and your hair always exudes ‘health’.
recommended for colour-treated hair.
benefits + ingredients
locks in colour
cationic conditioners seal the cuticle to lock in pigment and preserve vibrancy while improving manageability and shine
protects colour
sunflower seed oil, vitamin e and uv filters deliver protection against colour fade caused by the sun and other environmental stressors
strengthens hydrolyzed quinoa and jojoba reduce porosity and seal the cuticle to protect against breakage and improve colour retention
hydrates
glycerine and shea butter improve hydration, slip and shine
how to use
apply to wet hair, leave for 2 minutes, rinse. follow with hue dini colour protect leave-in treatment.
vegan / gluten-free / gimmick-free / tested on humans / colour-safe
size
30ml, 300ml, 1L
hue dini colour protect leave-in
how it works
the ticker of all boxes. this leave-in creates a lightweight shield that locks in colour, strengthens hair and smooths the cuticle. with proteins, oils, heat protection and uv filters, it defends against sun, pollution, heat styling and oxidation to keep colour vibrant, and hair primed and ready.
recommended for colour-treated hair.
benefits + ingredients
lo lockcks in colour s acidic protein-rich formula seals the cuticle to lock in pigment and preserve vibrancy
ligh lighttwweigheight conditioning t conditioning jojoba and panthenol offer lightweight conditioning, slip and shine
pr prootteects cts
sunflower seed oil, vitamin e and uv filters deliver protection against colour fade caused by the sun, heat styling and other environmental stressors
s strtrengtengthens hens hydrolyzed quinoa and jojoba reduce porosity and seal the cuticle to protect against breakage and improve colour retention
how to use
spray evenly to damp hair, leave and style as desired. spray on dry hair to refresh and enhance your life.
vegan/gluten-free/gimmick-free/tested on humans
size
50ml, 200ml
prescribing evoTM shampoo + conditioners
hydrate
concern: dryness
hair type: medium to thick
key benefit: moisturise
colour protect
concern: colour fade
hair type: fine to thick
key benefit: protects colour
scalp
concern: dry, itchy, oily scalp
hair type: fine to thick
key benefit: balance + calm
repair
concern: damage
hair type: fine to medium
key benefit: repair + strengthen
curl
concern: curl manageability
hair type: wavy, curly, coily
key benefit: improve curl pattern + manageability
style
concern: oily or product build-up
hair type: fine to medium
key benefit: daily cleanse
volume
concern: flat + limp
hair type: fine to medium key benefit: build body
smooth
concern: unruly, frizzy
hair type: medium to thick key benefit: smooth + reduce frizz
merchandise
educational tools
product knowledge
shelf talker (products not included)
acrylic block tent card
vegan silk scrunchies
colour for keeps retail pack
product knowledge video
watch product knowledge video here
creative assets
creative model images
creative product images
