The Mindframe national guidelines were developed to support safe and accurate media reporting, portrayal and communication of suicide and mental ill-health to reduce stigma and encourage help-seeking behaviour.
The evidence-based resource was developed in consultation with media professionals and peak media bodies, suicide prevention and mental health organisations, consumer networks, and Mindframe advisory groups.
The guidelines are supported by more detailed information online at www.mindframe.org.au including quick and comprehensive guides on safe media reporting, portrayal and communication about suicide and mental ill-health, contact details for organisations which can provide comment for stories, up-to-date facts and statistics, as well as detailed evidence about the impact of media reporting.