

STIAN ENGER
Chief Executive Officer Casino
EveryMatrix
TAMAS KUSZTOS
Chief Commercial Officer
Playson
HOSTED AND PRESENTED BY
IRINA SAZONOVA
Head of Account Management
Casino EveryMatrix
MARCIAL LEON
Operations Manager
PlayzonBet
ALEXANDRABREINIG
Casino Sales Manager
EveryMatrix
FRANCOMUSCELLINI
Casino Promotions Team Leader BetWarrior
IN PARTNERSHIP WITH
✓ Player Behavior data
✓ Player Archetypes by market
✓ Content Localisation strategies
✓ GamificationTools to differentiate
How can you best expand operations or launch in new territories?
Game Theme
Fruit, Classic, Animals
Player archetype: Classic Slot Fan Gamification tools: Progressive Jackpots
Game Theme
Fruit, Animals, Classic Top Feature In-game Free Spins
Player archetype:
Classic Slot Fan
Game Theme
Animals, Fruit, Fantasy
Top Feature In-game Free Spins
Average bet €0.52
Rounds / session 59
Volatility
Player archetype:
Thrill-Seeker
Gamification tools:
Free Spins campaigns
Game Theme
Animals, Fruit, Fantasy
Top Feature In-game Free Spins
Average bet €0.34
Rounds / session 75
Player archetype:
Sport Bettor
Gamification tools: Cross-vertical gamification
such as Tournaments and
Tiered Challenges
Game Theme
Animals, Classic, Asian
Top Feature
Buy Feature
Average bet €1.94
Rounds / session 136
Volatility
Data correlated with eGaming Monitor
Player archetype:
Sport Bettor
Gamification tools: Cross-vertical gamification such as Tournaments and Tiered Challenges
Traits: Agile markets with great growth potential. Room for more creativity in content selection and gamification.
Challenges: The need for playereducation about onlinecasino games and European slot providers.
Traits: Mature, regulated, and more stable markets.
Challenges: Highly competitivemarkets. Restrictive regulationson content features and gamification.
São Paulo, Brazil
April 23 – 25, 2024 Stand L50
EveryMatrix is alwayscommitted to delivering the best B2B software solutions to leading operators. The key for us as a true B2B software provider is to help gaming operators implementbold ideas and unleash their unlimited creativity.