EverTrue Brand Book

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EVERTRUE t o who I am

I embrace my whole self, recognizing the experiences that have shaped me but remaining open to creating a fresh start each day.

The people I encounter, the passions I explore and the evolving view I have of myself all contribute to the sum of my being.

I continue to discover the best version of me.

EVERTRUE

t o my faith

I believe in something that is larger than me, such as grace, hope and a faith that can move mountains.

My life has meaning and I know I am fearfully and wonderfully made, which makes me grateful for each and every blessing.

I take care to nourish my body and mind, but it is my faith that nourishes my soul.

EVERTRUE

t o my experiences

Life is a story written one moment at a time.

I’ve written many chapters already, filled with a mosaic of vibrant experiences, but there are many blank pages still waiting to be authored. My next chapter? It’s filled with possibilities, and I can’t wait to see what’s next.

EVERTRUE

t o my people

My life touches many other lives, including my family, my friends, those with whom I have formed strong ties, and those I have yet to meet.

I learn from them as they learn from me. Together, we share in each other’s joys and challenges, weaving a rich tapestry of human connection.

Wherever my life takes me, I choose to bring them along with open arms and an open heart.

EVERTRUE t o my growth

I began life as an infant and learned love. I grew into childhood and learned joy. I grew into adulthood and learned responsibility. I grew into maturity and gained perspective.

But most of all, I continue to cultivate life-lessons into wisdom, always striving to become my best self. In tiny steps or giant leaps, I choose to grow.

EVERTRUE t o my passions

My days are defined by what I want to do, what I choose to do, and what I love to do.

Through these pursuits, I express my individuality, find happiness, and create meaningful connections with others.

I am committed to continuing what I love, embracing the experiences that fulfill and enrich my life.

EVERTRUE t o my purpose

I have strived to live with purpose. It may be great or humble, but it is always there.

Throughout my life, I have sought to achieve it regardless of my circumstances and to live it to the best of my ability. Each day in my life is important because it is a day filled with meaning.

EVERTRUE LIFE ACCORDING

TO YOU

At EverTrue, we believe that how you live should be up to you each and every day, whether it be adventurous or comforting, active or relaxing, something new or something familiar.

We believe in Life According to You. We’ve made it our priority to provide you with everything you need—mind, body, and spirit—to do just that. In your life journey, we’ll be a partner to you, dedicated to fulfilling your idea of what life should be.

In this phase of life, it’s time to think about the experiences and possibilities that await.

It’s time for Life According to You.

LIFE SERVICES

NOT AGING SERVICES

It would be idealistic to say that age is not a factor in how we choose to live. Throughout life, it’s always been a factor. However, more important than any age is the power to choose— to live according to your values and passions and to pursue your idea of fulfillment and happiness. Thus, EverTrue offers a broad spectrum of services, ranging from lifestyle and social opportunities to physical and wellness support. We provide customization, acknowledging that each person’s needs and desires are unique. That’s Life According to You.

Caring is at the heart of our services

Caring is essential in everything we do. Caring about the human beings we call friends.

Caring about trust and integrity, even when no one is watching.

Caring about building the social support and groups that help people belong.

Caring about even the little things—because there is no such thing as an unimportant detail.

Known as world-class

It starts by listening to your desires and needs and providing ways to explore any passions or interests you may have. Delivering world-class services and experiences means we’re never afraid to ask, “why not?” in pursuit of making the best better. It’s a description bestowed upon us by those who experience our mission and the expertise we provide.

YOU CAN SEE THE FUTURE FROM HERE

At EverTrue, we’re not just committed to providing exceptional services—we’re dedicated to evolving, growing and continuously seeking ways to enhance the lives of those we serve. Whether it’s embracing cutting-edge technologies, introducing innovative programs, or simply finding new ways to bring joy and comfort, we believe in the power of change.

Why do we put so much effort into evolving and improving? Because we believe that if we can enhance lives, it’s more than worth it. People matter to us –You matter to us. So wherever the future may take us, you can rest assured that every evolution and every improvement are grounded in our commitment to you.

PURSUING CHANGE DOESN’T MEAN CHANGING WHO WE ARE

We’ve seen many changes since our founding more than 165 years ago. For some of that history, we were known as Lutheran Senior Services. While a lot has changed, our faith-based mission and purpose never will. Centered in Christ, together we create places, services, and opportunities for people to age well with purpose and fulfillment.

Our nonprofit organization puts people over profits. Our faith embodies humility, service and compassion. We continue to celebrate the tireless efforts and achievements of those who came before us. We are committed to our history and Lutheran identity as a ministry centered in the grace of God. We remain steadfastly dedicated to those we serve.

Change is inevitable, but faith, hope and love are eternal.

That’s what it means to be EverTrue.

EVERTRUE Promises

Like a true partner, we’re willing to make promises to you, upheld with integrity and honored with daily dedication. The moment you invite us to become part of your journey, as an older adult or team member, we promise to:

Receive and give grace in faith to all people with a spirit of forgiveness, healing, humility and acceptance.

Maintain excellence in services and care while upholding our longstanding reputation for integrity, compassion and excellence.

Sustain a culture that brings out the best in each other through trust and respect that will help every life we encounter thrive.

Embrace a willingness to innovate, to continuously improve and to always look for new opportunities for people to age well with purpose and fulfillment.

Grow together by embracing the diversity of perspective and lived experiences.

Create experiences where joy grows exponentially and where people can find joy and express it in their own genuine vitality.

Life according to you

EverTrue Mission Older Adults Living Life to the Fullest.

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