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“PARCEL

Forum is a space to learn from industry leaders and peers who are navigating the same issues—making it a valuable opportunity to grow, collaborate, and stay ahead.”

RENE GARCIA LOGISTICS MANAGER • SANMAR

WHERE YOUR PACKAGE FULFILLMENT DREAMS COME

Step into the world of the #1 small-package fulﬁllment supply chain event in the U.S.

This is your chance to grab your “fast pass” to the only event 100% dedicated to parcel shipping and logistics professionals looking to ship more product, more efficiently, and more cost-effectively. With parcel-sized package volume expected to reach 29 billion by 2029, it’s not such a small world after all!

For the past 24 years, PARCEL Forum has been enchanting those responsible for the Order-to-Ship cycle via our best-in-class conference, exhibit ﬂoor, and peer-to-peer networking opportunities. You’ll gain practical strategies, hear real-world case studies, and meet leading logistics partners for actionable parcel intelligence.

TRANSPORTATION/ SHIPPING PROFESSIONAL

You manage carrier strategy, contracts, and performance for one of your company’s largest line-item expenses.

FREIGHT AUDITING PROFESSIONAL

You analyze parcel data, validate charges, and drive transportation cost control.

IT/SYSTEMS PROFESSIONAL

You implement and integrate the technology that powers visibility, automation, and decision-making.

DISTRIBUTION/ WAREHOUSE PROFESSIONAL

You lead fulfillment operations, ensuring efficient receipt, picking, packing, and outbound execution.

LOGISTICS/SUPPLY CHAIN PROFESSIONAL

You oversee the ﬂow of goods, information, and resources across complex supply networks.

PACKAGING PROFESSIONAL

You optimize packaging performance, cost, and sustainability while protecting the customer experience.

TUESDAY I SEPTEMBER 15 8:00 AM - 8:40 AM

KICK-OFF ANALYST PANEL

The State of the Parcel Shipping Marketplace

MODERATED BY: LEE KLASKOW – BLOOMBERG

FEATURING: CHRIS KINA – GARTNER ISABELLE PAN – MCKINSEY & COMPANY ANDRE PHARAND – PHARAND ADVISORS

Kick off the event with a forward-looking view of the forces reshaping the parcel shipping landscape in our first-ever Opening Day Analyst Panel, led by Bloomberg Senior Analyst Lee Klaskow. Drawing on perspectives from the world’s most influential advisory firms, we’ll explore how eCommerce, package fulfillment, and supply chain technology investments continue to evolve—and what it means for your delivery network. Through datadriven insights, we’ll look at shifting consumer behaviors, including rising price sensitivity, selective spending, and a redefined value equation balancing cost, quality, and convenience.

The panel will also examine how AI, predictive analytics, and digital twins are enabling smarter routing, real-time delivery optimization, and more efficient network decisions to balance demand while driving profitable growth in an increasingly complex carrier marketplace. Attendees will gain unprecedented access to some of the brightest minds in the supply chain and logistics industry—engaging directly with analysts, asking critical questions, and walking away with a clearer, actionable roadmap for what to prioritize next in the future of parcel delivery.

NOTE: This event is open to all.

TUESDAY I SEPTEMBER 15 8:50 AM - 9:30 AM

The Transformation of UPS: Inside the Strategy Reshaping the Parcel Industry

FEATURING: SATISH JINDEL – SHIPMATRIX/SJ CONSULTING

In this exclusive fireside chat, don’t miss this rare opportunity to hear directly from a UPS C-suite executive in conversation with industry veteran and parcel analyst Satish Jindel, where we unpack the future of UPS as it navigates one of the most significant strategic transformations in its history.

Join us for a candid conversation on how UPS plans to return to growth in the back half of 2026, what a “higher-quality network” means for pricing and service, and how this strategic reset will reshape expectations for shippers across the parcel landscape. We’ll also examine how UPS is investing heavily in automation and right-sizing its network capacity to align with a more profitable volume mix—creating a more agile, efficient operation built for long-term growth for UPS while meeting the evolving needs of the market.

NOTE: This event is open to all.

TUESDAY I SEPTEMBER 15 1:00 PM - 2:30 PM

KEYNOTE LUNCHEON To Be Announced

SPONSORED BY:

Details to be announced soon! Check PARCELforum.com for updates.

NOTE: Must be a registered conference attendee, speaker, or exhibitor with food & beverage package to attend.

CLOSING KEYNOTE

NOTE: This event is open to all. WEDNESDAY I SEPTEMBER 16 8:00 AM - 8:40 AM

PRESENTED

BY:

YEHIA AMAR – BOSTON CONSULTING GROUP

Get ready for a main stage experience unlike any other, where we’ll sharpen your view of the parcel shipping marketplace—unpacking what’s ahead for delivery costs, rising customer expectations, and the strategies defining the future of shipping. REGISTER BY 8/20 AND SAVE $200 ON ANY CONFERENCE PACKAGE! SPECIAL BONUS! USE PROMO CODE: PFCB26 AND SAVE AN ADDITIONAL $200 THAT’S A $400 SAVINGS!

The Parcel Profit Squeeze: How Shippers Are Shifting from Cost Cutting to Cost Intelligence

Parcel delivery costs are the number one challenge for shippers—yet most lack the visibility to act on it… until now!

Our Closing Keynote will reveal what leading shippers are doing to move beyond basic cost cutting toward true cost intelligence. With an exclusive, in-depth analysis of Boston Consulting Group’s brand-new survey of shipping executives across Europe and North America, we’ll unpack how shippers are gaining control in an increasingly complex parcel market. You’ll learn how multi-carrier strategies are strengthening negotiation leverage, why carrier rates continue to dominate cost structures, and what can be done to address pricing opacity. We’ll also examine the rapid expansion of parcel locker networks and what it means for North American delivery strategies, alongside real-world examples of the levers companies are pulling— and the results they’re achieving—to reduce costs and improve performance. Attendees will see where they stand against industry benchmarks and leave with actionable levers to apply.

They are your colleagues, your co-workers, and more importantly… our Advisory Board. They understand our mission and are charged with building a conference that delivers actionable, real-world takeaways that you can bring back to your company to make a real difference. IT’S THEIR/YOUR CONFERENCE; WE JUST MANAGE IT!

JILL BEMROSE MANAGER, FREIGHT AUDIT & CLAIMS NORDSTROM

MARLENE CLARK DIRECTOR, OUTBOUND TRANSPORTATION ESSILORLUXOTTICA

BRIAN COLLER MANAGER, PARCEL SHIPPING OPERATIONS MEDLINE INDUSTRIES

GREGG DABB DIRECTOR, ECOMMERCE OPERATIONS AGRI BEEF

JOHN A. GORDA EXECUTIVE DIRECTOR, SMALL PARCEL/FINAL MILE TRANSPORTATION CVS HEALTH

KYLE HOBSON MANAGER, AI SUPPLY CHAIN NETWORK OPTIMIZATION ASHLEY FURNITURE

TIM HOGAN SENIOR VICE PRESIDENT, INVENTORY & OPERATIONS CARBON2COBALT

WHERE THE MAGIC HAPPENS! OUR PEER-TO-PEER NETWORKING EVENTS...

THE SHIPPERS-ONLY KICK-OFF BREAKFAST

8:00am - 8:50am

Start your day with eggs, bacon, and unbeatable networking! Connect exclusively with fellow shippers in a relaxed, peer-driven environment to exchange ideas and build lasting relationships

NOTE: Shippers only. Shippers must be a registered Platinum Plus or 3-Day Conference Package attendee.

ANALYST DAY NETWORKING LUNCHEON

12:00pm - 12:50pm

Continue the conversation over lunch with fellow attendees. Exchange perspectives, unpack key insights, and connect with senior-level peers navigating today’s rapidly evolving parcel landscape.

NOTE: Must be a registered Platinum Plus or 3-Day Conference Package attendee.

COCKTAILS IN PARADISE NETWORKING HOUR

5:30pm - 6:30pm

Enjoy a tropical-inspired networking hour before the conference kicks into full gear. Enjoy cocktails, mini cheeseburgers, and a laid-back atmosphere while building connections with your peers

NOTE: Must be a registered Platinum Plus or 3-Day Conference Package attendee, Speaker, or Exhibitor with F&B Package.

9.15 THE GRAND RECEPTION

7:00pm - 8:30pm

Join us for the signature networking event of PARCEL Forum ’26 Orlando! Immediately following the close of the Exhibit Hall, enjoy an evening of live entertainment, hors d’oeuvres, and an open bar

SPONSORED BY:

NOTE: This event is open to all.

SANDBAR CAFÉ

Open during Exhibit Hall Hours

Stop by the Small World Café, located in the Exhibit Hall, and recharge with freshly brewed coffee, espresso, or a cappuccino that’ll fuel your Exhibit Hall adventures

SPONSORED BY:

NOTE: Open to all attendees.

We’ve designed every networking event to bring together the right people in the right setting to build the relationships that truly matter. You get here, and we’ll take care of the rest!

MARGARITAVILLE

Open during Exhibit Hall Hours

BITE & BIZ EXHIBIT FLOOR LUNCHEON

12:30pm - 1:30pm

No need to miss a minute of Exhibit Hall time to grab lunch. We’ve got you covered with our Bite & Biz Exhibit Floor Lunch!

NOTE: This event is open to all.

9.16

9.15

REGISTER BY 8/20 AND SAVE $200 ON ANY CONFERENCE PACKAGE! SPECIAL BONUS! USE PROMO CODE: PFCB26 AND SAVE AN ADDITIONAL $200 THAT’S A $400 SAVINGS!

Step onto the Exhibit Hall floor and into Margaritaville— where it’s always 5 o’clock. Enjoy a rotating selection of margarita tastings, from classic lime to tropical twists, while catching up with peers between booth stops.

Then, start your Wednesday morning right with blended juices and fresh tropical fruit, finished with Caribbeanstyle flavours. Be bold, and start your day fresh.

CO-SPONSORED BY:

NOTE: This event is open to all.

WOMEN IN LOGISTICS MIMOSA MEET-UP

11:30am - 12:30pm

Connect with women across the parcel and logistics industry in a welcoming, community-driven setting. This dedicated meet-up offers space to share experiences, build relationships, and celebrate leadership across the supply chain

SPONSORED BY:

NOTE: Open to all women.

VIPP LOUNGE

9.16

Open during Exhibit Hall Hours

Escape the fast pace of the Exhibit Hall and step into our breezy lounge space for relaxed meetings and one-to-one meet-ups.

The Very Important Parcel People (VIPP) Lounge, located in the back of the Exhibit Hall, offers an upgraded environment with a full bar, passed hors d’oeuvres, comfortable seating, and a more intimate setting for high-value conversations!

NOTE: The VIPP Lounge is open to Platinum Plus Package attendees or by invitation only.

8:00AM – 8:50AM SHIPPERS-ONLY KICK-OFF BREAKFAST

9:00AM – 11:50AM 9:00AM – 9:35AM ANALYST DAY: How AI Is Shaping the Future of Parcel 9:45AM – 10:20AM ANALYST DAY:

WORKSHOPS & TOURS

PRODUCED BY:

1:00PM – 5:00PM WORKSHOP 100: Mastering Your Parcel Carrier Agreement: Making Your Agreements More Beauty and Less Beast WORKSHOP 200: Dynamic Tari s What Parcel Shippers Need to Know

5:30PM – 6:30PM COCKTAILS IN PARADISE NETWORKING HOUR

8:00AM – 8:40AM KICK-OFF ANALYST PANEL: The State of the Parcel Shipping Marketplace — Featuring:

–

– 12:50PM PANEL: Regional Carriers: The New Power Players in Parcel Delivery

Decision Intelligence in Action: 3PL & Shipper Perspectives on Shipping Cost Reduction Strategies

1:00PM – 2:30PM KEYNOTE LUNCHEON: Details to be announced. Visit PARCELforum.com for updates. SPONSORED BY: 2:30PM – 7:00PM DEDICATED EXHIBIT HALL

7:00PM – 8:30PM THE GRAND RECEPTION SPONSORED BY:

8:00AM – 8:40AM CLOSING KEYNOTE: The Parcel Proﬁt Squeeze: How Shippers Are Shifting from Cost

8:50AM – 9:30AM How to Predict & Analyze 2027 Carrier Rates 105

9:40AM – 10:20AM POWER SESSION: How to Negotiate 2027 Carrier Contracts - Part 1 & 2

10:30AM – 11:10AM

PANEL: Managing Cost, Service, and CX Across Carriers: A Uniﬁed Parcel Visibility Approach

PANEL: Parcel Scorecards Unleashed: Data-Driven Decisions for Maximum Impact

PANEL: Women in Logistics: Leading Change in a Rapidly Evolving Landscape

11:00AM – 2:00PM DEDICATED EXHIBIT HALL HOURS – FEATURING: WOMEN IN LOGISTICS

2:10PM – 3:00PM CLOSING SESSION: TOP TAKEAWAYS FROM THE CONFERENCE

PROGRAM AT A GLANCE

WORKSHOPS & TOURS

PRODUCEDPRODUCEDBY:BY:

1:00PM – 5:00PM WORKSHOP 100: Mastering Your Parcel Carrier Agreement: Making Your Agreements More Beauty and Less Beast WORKSHOP 200: Dynamic Tari What Parcel Shippers Need to Know

COCKTAILS IN PARADISE NETWORKING

5:30PM – 6:30PM COCKTAILS IN PARADISE NETWORKING HOUR

–

11:20AM – 12:00PM On the Cusp: A New Parcel Carrier Landscape

1:00PM – 2:30PM KEYNOTE LUNCHEON: Details to be announced. Visit PARCELforum.com for updates. SPONSORED BY: 2:30PM – 7:00PM DEDICATED EXHIBIT HALL HOURS – FEATURING: THE SMALL WORLD CAFÉ

7:00PM – 8:30PM THE GRAND RECEPTION SPONSORED

8:00AM – 8:40AM CLOSING KEYNOTE: The Parcel Proﬁt Squeeze: How Shippers Are Shifting from Cost

8:50AM – 9:30AM How to Predict & Analyze 2027 Carrier Rates

9:40AM – 10:20AM POWER SESSION: How to Negotiate 2027 Carrier Contracts - Part 1 & 2

10:30AM – 11:10AM

PANEL: Managing Cost, Service, and CX Across Carriers: A Uniﬁed Parcel Visibility Approach

PANEL: Parcel Scorecards Unleashed: Data-Driven Decisions for Maximum Impact

PANEL: Women in Logistics: Leading Change in a Rapidly Evolving Landscape

11:00AM – 2:00PM DEDICATED EXHIBIT HALL HOURS – FEATURING: WOMEN IN LOGISTICS MIMOSA

2:10PM – 3:00PM CLOSING SESSION: TOP TAKEAWAYS FROM THE CONFERENCE

PROGRAM AT A GLANCE

Reshaping the Parcel Industry The Future of Warehouse Optimization: The Case for a Uniﬁed Warehouse Optimization System

CASE STUDY: AI in the Warehouse: Smarter Slotting for Real Operational Gains

Less Air, Less Damage, Less Cost: Using NMFC Modernization to Improve Packaging Performance

CASE STUDY: Flexing for the Surge: Using Outsourced Labor to Triple Throughput Without Tripling Headcount

MONDAY I SEPTEMBER 14

ANALYST DAY 9:00AM – 9:35AM

How AI Is Shaping the Future of Parcel

PRESENTER: CHRIS KINA – GARTNER

AI is rapidly evolving from experimentation to real operational impact across the parcel lifecycle—redefining network design, last mile delivery, and post-purchase engagement. In this session, we’ll share the latest research and insights from Gartner to explore the AI use cases and impact areas shaping the future parcel marketplace. We’ll examine how AI enables real-time routing and multi-carrier selection, improves delivery performance through predictability and visibility, and how agentic AI is driving more autonomous decision-making across the supply chain. Attendees will also gain insight into how generative AI is enhancing post-purchase delivery experiences through intelligent customer interactions and leave with practical insight into how to apply these innovations to reduce operating costs and total cost-to-serve.

ANALYST DAY 9:45AM – 10:20AM

The Future of the Supply Chain: The Top Innovations & Trends for Your 2027 Logistics Playbook

PRESENTER: JOANNE STRONG – DELOITTE

As logistics leaders invest in technologies like AI, robotics, and real-time analytics, new priorities are emerging across every part of the supply chain. In this session, we’ll examine the latest findings from the 2026 MHI Annual Industry Report and highlight the latest data on adoption trends, key market pressures, and the technologies reshaping performance. You’ll gain a clear view of how smart automation, data-driven decision making, and new approaches to talent development can be woven together to “rewire” supply chain performance.

ANALYST DAY 10:30AM – 11:05AM

Delivering on Expectations: The Next Frontier in eCommerce Logistics

PRESENTER: ISABELLE PAN – MCKINSEY & COMPANY

As eCommerce continues to evolve, so do consumer expectations for delivery. What truly drives purchase decisions today, and how should shippers and logistics providers respond? In this session, we share fresh, proprietary research on shifting consumer preferences across cost, speed, reliability, convenience, and other factors. Drawing on a new voiceof-the-customer survey, we will explore emerging trade-offs consumers are willing to make and how leading players are adapting their delivery strategies. Attendees will leave with practical insights on where to compete, how to differentiate, and how to design delivery offerings that balance customer experience with operational and economic realities.

ANALYST DAY 11:15AM – 11:50AM

Winners and Losers in Parcel Delivery: Disruptions, Trends & Impact

PRESENTER: ANDRE PHARAND – PHARAND ADVISORS

Following years of eCommerce acceleration, the parcel shipping industry is now facing a reset—marked by cost pressures, fragmented carrier networks, and a growing focus on performance and profitability. In this session, we take a fact-based approach to examining the disruptions impacting the end-to-end shipping ecosystem, from fulfillment through final delivery. We will explore key themes including smarter inventory strategies, expanding delivery options, and the economics shaping delivery decisions. Drawing on data and real-world analysis, we will explore how leading players are adapting their capabilities, where performance gaps are emerging, and which strategies are separating winners from the rest. Attendees will leave with a clearer understanding of where the industry is headed and how to position their operations to stay competitive.

WORKSHOP 100 1:00PM – 5:00PM

Mastering Your Parcel Carrier Agreement: Making Your Agreements More Beauty and Less Beast

PRESENTERS: ED BARANEK, KARL WHEELER, GENE PAWLAK & THOMAS GOODMAN – SHIPWARE

The parcel landscape is more complex than ever, requiring sharper strategies, smarter tools, and proven expertise to manage your parcel spend. In one of our most in-demand workshops year after year, you’ll learn directly from industry experts who have been saving shippers millions for over two decades. Attendees will gain insight into the approaches, tactics, and strategies to optimize their carrier price and performance in this challenging marketplace. By the end of the workshop, shippers will walk away with actionable insights to implement right away!

NOTE: This workshop is exclusive for Shippers only. No carriers or consultants will be allowed to attend.

IN THIS WORKSHOP, SHIPPERS WILL GAIN:

• An understanding of carrier priorities and decision drivers to strengthen cost savings

• Approaches and tools to master carrier contract evaluations

• Hands-on experience to practice negotiation skills in real-world scenarios

Unlock a whole new world of possibility for your order-to-ship fulfillment strategy… with exclusive Analyst Day insights, original research, market forecasts, and immersive half-day workshops designed to help you navigate the future of parcel operations.

MONDAY I SEPTEMBER 14

WORKSHOP 200 1:00PM – 5:00PM

Dynamic Tariffs & Trade: What Parcel Shippers Need to Know Now

PRESENTER: ROBERT STEIN – BRAUMILLER CONSULTING GROUP

PRODUCED BY:

IN THIS WORKSHOP, SHIPPERS WILL GAIN:

• Tools and strategies for duty mitigation

• Key approaches to build more flexible, resilient supply chain planning capabilities

• Practical steps to maintain import compliance amid rapidly changing regulations

WORKSHOP 300 1:00PM – 5:00PM

The Future of Returns: From Cost Control to Intelligent Processing

PRESENTER: MICHAEL FOY – DHL SUPPLY CHAIN

REGISTER BY 8/20 AND SAVE $200 ON ANY CONFERENCE PACKAGE! SPECIAL BONUS! USE PROMO CODE: PFCB26 AND SAVE AN ADDITIONAL $200

THAT’S A $400 SAVINGS!

The international shipping landscape is shifting rapidly—from sweeping policy changes and new tariffs to court actions and evolving enforcement trends. This interactive workshop breaks down the latest developments and their real-world impact on shippers and their customers. Through case studies and hands-on scenario planning, we will explore practical strategies to future-proof supply chains and minimize tariff exposure. Whether you’re managing existing import programs or rethinking your sourcing strategy, this session delivers actionable guidance for navigating today’s volatile trade environment.

PRODUCED BY:

Returns are one of the most expensive—and least optimized—areas of the supply chain, often driven by hidden costs and fragmented processes that erode margin and customer experience. In this workshop, you’ll take a comprehensive, end-to-end look at the returns lifecycle, uncovering the true cost drivers behind product returns and where inefficiencies quietly add up. We’ll explore transportation flows, disposition pathways, and the critical operational decisions that impact value recovery. Through guided discussions and interactive exercises, you’ll identify opportunities to reduce avoidable expense and streamline returns processing across your network.

IN THIS WORKSHOP, SHIPPERS WILL GAIN:

• Clarity on the true cost of returns, where value is lost, and which operational and policy changes drive better customer outcomes

• A practical framework to select optimal return nodes

• An understanding of how AI enhances grading, routing, automation, and prediction across returns operations

WORKSHOP 400 1:00PM – 5:00PM

The Digital Supply Chain: Orchestrating End-to-End Fulfillment Solutions

PRESENTERS: WANDA JOHNSON & JOANNE STRONG – DELOITTE

PRODUCED BY:

In today’s volatile, fast-moving supply chain environment, disconnected systems and siloed decision-making are no longer sustainable, making end-to-end orchestration a board-level priority for 2026 and beyond. Drawing on insights from the 2025 and newly released 2026 MHI Annual Industry Reports, we’ll explore how to navigate constant change, break down siloed decision-making, and bring together technology, data, and talent to unlock real business value. In this workshop, we’ll examine how AI, advanced analytics, and integrated operating models drive resilience, agility, and better customer outcomes—and you’ll leave with a practical framework for building a strategic roadmap, governance, and accountability.

IN THIS WORKSHOP, SHIPPERS WILL GAIN:

• A clear understanding of why orchestration is a leadership mandate—not just an IT initiative

• The ability to drive enterprise value through integrated decision-making across technology, data, and talent

• The leadership actions required to translate strategy into measurable, real-world results

WORKSHOP 500 1:00PM – 5:00PM Half-Day DC Tour

Only 50 Seats Available Per Tour!

Step into the future of healthcare at McKesson Medical-Surgical’s Orlando distribution center—an exciting tour for anyone passionate about innovation and logistics. As a leader in the healthcare space since 1833, McKesson invites you behind the scenes of their cutting-edge, 575,000-square-foot facility. Discover firsthand how state-of-the-art automation and technology, like pick-to-light, auto induction, I-Pack, and OPEX Perfect Pick, ensure the precise management of over 33,000 products, delivering 99%+ order accuracy. You’ll also witness the seamless integration of all modes of transportation, including 100+ private fleet assets. Don’t miss this exclusive opportunity to see how McKesson continues to transform healthcare distribution!

3 DAYS. 14 LEARNING PODS. 55+ SESSIONS.

Launched by our esteemed Advisory Board, we’ve created a conference program that covers the end-to-end package fulfillment lifecycle

CARRIER 411

Hear from national and regional carrier executives for behind-the-curtain insights into new services, performance strategies, and smarter delivery options to prepare for the future of parcel delivery.

TRANSPORTATION PRICING STRATEGY

Master transportation spend management in 2026’s high-pressure parcel market. Gain practical strategies for sharper forecasting, carrier negotiations, and data-driven margin protection for measurable financial impact.

MULTI-CARRIER DIVERSIFICATION

As the carrier landscape grows more crowded and complex, take a page from Nordstrom and emerging DTC brands on designing diversified parcel networks, leveraging regional carriers, and using technology to optimize performance.

PRACTICAL AI

Move beyond AI pilots and into real-world impact. Learn how leading retailers are designing smart AI stacks, turning enterprise data into action, and deploying AI agents to solve complex supply chain challenges.

DELIVERY EXPERIENCE

In today’s delivery economy, speed means little without reliability. Learn how brands like AS BeautyGroup and Madison Reed design omnichannel parcel networks customers trust long after checkout— balancing speed, cost, and reliability.

ROBOTICS & AUTOMATION

Robotics is reimagining what highperformance fulfillment looks like. From real-time, autonomous decision-making to intelligent orchestration across systems, learn how to design flexible, peak-ready operations that turn automation into measurable productivity gains.

WAREHOUSE OPTIMIZATION

Turn your DC into an adaptive, datadriven engine that anticipates demand and moves orders faster with precision. Explore how unified optimization systems, AI-driven slotting, and flexible labor models deliver real operational gains.

2027 RATE IMPACT

Step into our GRI deep dive, as national carriers evolve their pricing models and adopt more disciplined network strategies. We’ll break down what these changes mean—and how to respond with smarter negotiations and stronger cost controls.

DATA & VISIBILITY

In an industry defined by complexity, intelligent decision-making is your competitive edge. Learn how leaders like Brooks Running, Ford Motor Company, and CommScope unify parcel data to power smarter decisions and drive measurable performance across shipping operations.

GLOBAL SHIPPING STRATEGIES

Create smarter, more adaptive global shipping strategies designed to withstand volatility and scale with confidence. Explore how to build agile last-mile networks across borders and leverage AI for compliance intelligence.

MASTERING RETURNS

Returns are now a strategic battleground. As volumes and complexity grow, redesign reverse logistics with partners like the United States Postal Service, elevate returns to a core KPI, and navigate international challenges with smarter, costcontrolled strategies.

3PL OUTSOURCING

3PL strategies can either unlock growth— or quietly erode margin. We’ll tackle the hard truths of 3PL selection, visibility gaps that hide costs, and how auditing 3PL relationships can build dynamic, performance-driven partnerships.

DC AUTOMATION

Smart automation starts with knowing exactly where to invest and where not to. Discover practical hybrid strategies for small to mid-sized operations, how to optimize the “last 100 feet” of post-pick workflows, and scalable automation with conveyor and sortation systems.

FINAL MILE TECH

Unpack tech-driven strategies to create faster, more resilient last-mile performance. Dive into how intelligent automation and agentic AI are enabling real-time rerouting, profit optimization, and disruption response

TUESDAY I SEPT 15 9:40 AM - 10:20 AM

101 CARRIER 411 Session to Be Announced

PRESENTER: AMAZON SHIPPING

Session details to be announced. Visit PARCELforum.com for updates.

EXPERIENCE

201 TRANSPORTATON PRICING

STRATEGY

2026 U.S. Parcel Market Outlook: Rising Costs, Market Pressure & Strategic Imperatives for High-Volume Shippers

PRESENTER: MIKE ERICKSON – AFMS

The U.S. parcel market continues to expand. Yet, rising accessorials, aggressive GRI strategies, and shifting network economics are driving unprecedented cost pressure for high-volume shippers. This session examines how structural pricing changes, alternative delivery networks, and evolving carrier competition are reshaping parcel economics beyond base rates. Using aggregated shipment data and multi-shipper benchmarks, we’ll outline practical strategies to manage complexity, strengthen negotiating leverage, and protect margins.

LEARNING OBJECTIVES:

• Assess how accessorials, surcharges, and GRIs impact total parcel cost beyond base rates using benchmark data

• Evaluate alternative carrier networks and shipper-built models to balance cost, service, and operational complexity

• How to strengthen contract flexibility by aligning cost modeling, auditing practices, and cross-functional input to optimize parcel spend

301 MULTI-CARRIER DIVERSIFICATION

Resilience by Design: Building a Multi-Regional Carrier Network

PRESENTER: SCOTT LORD – TRANSIMPACT

Reliance on one or two national carriers leaves many shippers exposed to rate volatility, capacity constraints, and service disruptions. Most parcel networks remain reactive and fragmented, limiting their ability to adapt as market conditions shift. This session outlines how leading organizations are redesigning networks for resilience using practical AI, enabling scalable multi-regional carrier strategies without added operational burden. Real-world examples will demonstrate how to reduce cost, improve service performance, and strengthen network flexibility through smarter carrier diversification.

LEARNING OBJECTIVES:

• Identify where single-carrier dependency creates cost, service, and risk exposure across parcel networks

• Apply AI-enabled approaches to scale multi-regional carrier strategies without increasing operational complexity

• Evaluate how diversified carrier networks improve resilience, reduce transportation costs, and enhance service performance

401 PRACTICAL AI

Why Parcel Decisions Keep Going Sideways (and How AI Helps)

PRESENTERS: LORI BOYER, TOM BUTT & JOHN WHARFF – EASYPOST

Parcel teams have more data than ever, but costly shipping decisions still happen—driven by wrong carrier choices, outdated rules, and slow reactions to constant change. Decisions pile up faster than teams can process them, even in well-run operations. This session examines where parcel decision-making breaks down and how AI and large language models can support faster, more adaptive responses without removing human control. Attendees will leave knowing what to fix, what to ignore, and where AI makes a real difference.

LEARNING OBJECTIVES:

• Identify high-impact shipping decisions where errors drive the greatest cost and service risk

• Replace static rules with more adaptive decision-making suited for constantly changing parcel networks

• Use AI and LLMs as decision support tools to improve speed, accuracy, and responsiveness

TUESDAY I SEPT 15 9:40 AM - 10:20 AM

501 DELIVERY EXPERIENCE

PANEL Building a Customer-Forward eCommerce Parcel Network

MODERATOR: JOE WILKINSON – INTELLIGENT AUDIT

PANELISTS: JULIEN CAVALLETTO – BACKCOUNTRY

NITIN KUMAR – FANATICS • MARLENE CLARK – ESSILORLUXOTTICA

As pricing instability, carrier constraints, and rising customer expectations reshape parcel shipping, more directto-consumer (DTC), retail, and wholesaler brands are facing growing pressure to build eCommerce parcel networks that balance cost, flexibility, and delivery experience. In this interactive discussion, leaders from Backcountry, Fanatics, and EssilorLuxottica will share real-world lessons on diversifying their carrier networks, evaluating alternative delivery partners, and navigating the challenges of improving customer experience in a rapidly changing parcel landscape.

LEARNING OBJECTIVES:

• Practical perspectives on diversifying carrier networks without the Big 3

• Balancing collaboration, leverage, and negotiation strategies with carriers

• Real-world lessons on adapting carrier partnerships based on market conditions, pricing pressure, and customer expectations

601 ROBOTICS & AUTOMATION

CASE STUDY

More

Boots to Customers,

Fewer

Boots on the Ground: How Ariat Doubled Productivity with Robotics

PRESENTERS: SCOTT KRAMER – INFIOS • MATTHEW HARDENBERG – ARIAT INTERNATIONAL

As distribution centers grow in size and complexity, many are hitting operational limits driven by inconsistent systems, manual processes, and labor-intensive workflows. In this real-world story, you’ll hear how Ariat turned their new 1 million-square-foot facility into a robotics-powered, worker-friendly hub. This session will dive into their transformation journey, combining mobile robotics, integrated workflows, and a unified WMS to standardize operations while doubling productivity. Attendees will leave with practical steps to plan, deploy, and scale automation in large, complex facilities.

LEARNING OBJECTIVES:

• Identify operational bottlenecks in large-scale DCs that limit scalability and long-term performance

• Align robotics, WMS, and workflows to streamline operations across high-SKU environments

• Apply practical steps to launch and scale an automation and robotics strategy without disrupting existing operations

701 WAREHOUSE OPTIMIZATION

The Future of Warehouse Optimization: The Case for a Unified Warehouse Optimization System

PRESENTER: JIM BARNES – ENVISTA

As eCommerce growth and rising customer expectations push warehouses to operate faster and more efficiently, traditional WMS, WES, and WCS platforms are struggling to keep pace. Fragmented systems often limit visibility, slow decision-making, and create inefficiencies across automation, labor, and execution. This session examines how a unified warehouse optimization system (WOS) brings these functions together through centralized, intelligent orchestration. Attendees will learn how integrating AI, analytics, labor management, and robotics enables more consistent performance at a lower cost and leave with a clear view of how to modernize their warehouse operations.

LEARNING OBJECTIVES:

• Identify the limitations of traditional WMS, WES, and WCS models that create inefficiencies across warehouse operations

• Evaluate how a unified WOS integrates execution, labor, automation, and analytics to improve performance and visibility

• Apply centralized orchestration concepts to operate more consistently, reduce costs, and adapt to changing fulfillment demands

TUESDAY I SEPT 15 10:30 AM - 11:10 AM

102 CARRIER 411

The USPS Strategy for Growth

PRESENTER: JUAN NADAL – UNITED STATES POSTAL SERVICE

Session details to be announced. Visit PARCELforum.com for updates.

202 TRANSPORTATON PRICING STRATEGY

Taking Back Control of Parcel Spend: Forecasting Costs, Optimizing Service, and Managing Risk

PRESENTER: MARK KOLDE – SIFTED

Continued parcel cost pressure—from rising surcharges and DIM/MIN penalties to “speed creep”—is steadily eroding shipper margins. Limited visibility into true cost drivers makes it difficult to forecast impact or respond before costs hit the P&L. This session outlines practical frameworks to break down where parcel costs originate, model carrier and service-level decisions, and anticipate peak and demand-driven changes. Attendees will leave with an operational playbook to forecast exposure, optimize carrier mix, and use speed as a strategic lever to control spend.

LEARNING OBJECTIVES:

• Quantify surcharge exposure to anticipate cost impact before it hits the P&L

• Model carrier mix to improve flexibility and control costs

• How to set service levels based on customer value to manage cost-to-serve

302 MULTI-CARRIER DIVERSIFICATION

What Actually Happened When Shippers Used Alternative Carriers This Year

PRESENTER: BEN EMMRICH – TUSK LOGISTICS

Even with the growing need for carrier diversification, most shippers still hesitate when it comes to relying on alternative carriers—often driven by limited pilots, outdated assumptions, or anecdotal experiences. This session will present a year-in-review analysis of alternative carrier performance, using weekly shipment data from a national network. We’ll also share new survey data on how shippers perceive alternative carriers, including trust, adoption barriers, and key decision drivers. Attendees will leave with a practical way to evaluate performance, challenge assumptions, and expand alternative carrier usage with confidence.

LEARNING OBJECTIVES:

• Data-backed view of alternative carrier on-time performance and consistency

• Clear perspective on where shipper concerns are justified—and where they aren’t

• Practical approach to testing and scaling alternative carriers without risking customer experience

402

PRACTICAL AI

Build, Buy, or Blend? Designing an AI Stack without Lock-In

PRESENTER: YARON HADAD – BEEHIVE SOFTWARE

As AI adoption accelerates across supply chain operations, leaders face growing pressure to make architectural decisions that balance speed, cost, and long-term flexibility. Poor choices can lead to vendor lock-in, limited scalability, and costly operational disruption. This session outlines how to evaluate AI approaches—whether building, buying, or integrating—while maintaining control over data, compliance, and system design. Attendees will gain practical frameworks and checklists to assess vendors, identify lock-in risks, and design AI-enabled workflows that scale without creating a rigid, fragile technology stack.

LEARNING OBJECTIVES:

• Clear framework for deciding when to build, buy, or integrate AI based on workflow complexity and business needs

• Practical criteria for evaluating AI vendors, including scalability, portability, data ownership, and integration fit

• Approaches for designing AI-enabled workflows that balance automation with human oversight for high-risk decisions

TUESDAY I SEPT 15 10:30 AM - 11:10 AM

502 DELIVERY EXPERIENCE

CASE STUDY How

Madison Reed Achieved a Connected Delivery Experience

PRESENTERS: ERICA BROONER – MADISON REED • MEGAN RUDOLPH – SADDLE CREEK LOGISTICS SERVICES

As order volumes and sales channels grow, many shippers struggle to manage rising complexity while meeting expectations for speed and reliability. In this real-world story, you’ll hear how Madison Reed tackled this challenge while scaling demand across multiple channels, including direct to consumers, retailers, marketplaces, and its own hair salons. This session will walk through how they optimized parcel costs while improving delivery performance through carrier diversification, rate shopping, and shared data analysis. Attendees will leave with practical strategies to build a more connected, flexible delivery ecosystem.

LEARNING OBJECTIVES:

• Best practices for building a connected delivery ecosystem

• Practical strategies for balancing speed, cost, and reliability in a volatile parcel environment

• How to align cross-functional teams to improve transparency, communication, and execution

602

Preparing for the Age of Physical AI: How Robot Learning Is Reshaping Manual Labor

PRESENTER: MICHAEL CHEN – YONDU AI

Leaders struggle to separate real, deployable warehouse robotics from hype as automation capabilities rapidly evolve. Many initiatives stall due to unclear use cases, weak pilot design, and a lack of data strategy to support continuous improvement. This session breaks down what is deployable today, using real examples from picking, mixed-SKU handling, and teleoperated training. Attendees will see how advances in robot learning and low-cost hardware are enabling scalable automation and leave with practical guidance to identify use cases, design effective pilots, and build systems that improve over time.

LEARNING OBJECTIVES:

• Clear criteria for identifying automation candidates based on task variability, data availability, and failure tolerance

• How to structure automation around modular hardware and shared learning models instead of fixed, single-vendor systems

• Practical methods for designing pilots that capture data early and enable continuous robot learning after deployment

702 WAREHOUSE OPTIMIZATION

CASE STUDY AI in the

Warehouse: Smarter Slotting for Real Operational Gains

EXPERIENCE

PRESENTERS: DOUGLAS SMITH – ORIENTAL TRADING COMPANY • KEITH SWIEDNICKI – KSI INC

Traditional warehouse slotting remains static and labor-intensive, limiting throughput, increasing travel time, and creating congestion on the floor. This session outlines an operations-first approach to slotting, using AI tools to optimize inventory placement and flow based on real-time data such as pick history, SKU affinity, and congestion patterns. In this real-world story, you’ll hear how Oriental Trading used AI-enabled slotting to drive measurable performance gains while applying KPI tracking and validation methods to ensure recommendations translate into cost savings for the business.

LEARNING OBJECTIVES:

• How to identify the operational data required to support effective AI-driven slotting decisions

• Ways to validate AI recommendations against real-world constraints like safety, equipment, and workflows

• Low-disruption roadmap for introducing AI-enabled slotting into daily warehouse operations

1 : 1 MEETINGS

At PARCEL Forum ‘26 Orlando, we’re adding a little extra magic to networking with the launch of our brand-new Meetings Program, created in direct response to attendee feedback. Through the official mobile app, attendees will be able to schedule one-on-one meetings with fellow attendees and exhibitors, making it easier than ever to connect with the right people at the right time. Our dedicated Meetings Zone on the show ﬂoor will provide a convenient space for these conversations to take place.

TUESDAY I SEPT 15 11:20 AM - 12:00 PM

103 CARRIER 411

On the Cusp: A New Parcel Carrier Landscape

PRESENTER: MICHAEL CANNIZZO – ONTRAC

The parcel market is becoming more fragmented and fluid, with shifting carrier share, alternative carrier growth, and new models, like 4PL and resellers, reshaping how shippers design their networks. While options are expanding, so is complexity—introducing new layers of cost, opacity, and operational challenges. This session examines the evolving carrier landscape from the perspective of a leading alternative carrier, unpacking how changing shipment economics and network dynamics are redefining carrier fit. Attendees will leave with a clearer view of how to navigate diversification, complexity, and cost in today’s parcel environment.

LEARNING OBJECTIVES:

• How carrier fragmentation, shifting zone mix, and changing carrier fit are reshaping parcel network design and cost structures

• Insight into the gap between diversification strategies and real-world execution across today’s carrier landscape

• Practical perspectives on balancing cost, service, and flexibility in a parcel market that no longer behaves the way it did even two years ago

Parcel P&L: Where Margin Slips Away While You’re Shipping

PRESENTER: AHMED EL-ALFY – GN TEQ

In eCommerce logistics, margins rarely disappear in a single failure. Rather, it leaks through surcharges, mis-rated parcels, delayed invoices, and manual reconciliation. By the time finance sees the true parcel P&L, pricing decisions are already locked in. This session examines why margin visibility arrives too late and how operational complexity obscures leakage across accounts receivable and payable. Attendees will learn how to shift from reactive reconciliation to real-time parcel-level financial control and leave with a clear view of how earlier insight changes decisions, not just reporting.

LEARNING OBJECTIVES:

• An understanding of where parcel margin breaks down and why visibility often comes too late to act

• How manual reconciliation drives cost and limits finance’s ability to intervene earlier

• Why real-time parcel-level P&L changes decision-making, not just reporting speed

303 MULTI-CARRIER DIVERSIFICATION

CASE STUDY Beyond Diversification: How Nordstrom Designed a Parcel Carrier Mix That Avoids Risk and Market Volatility

PRESENTERS: KEVIN BREEDLOVE – NORDSTROM • HANNAH TESTANI – INTELLIGENT AUDIT

Many shippers believe they’ve diversified but still rely heavily on a single national carrier, leaving them exposed as carriers shift from share to yield. Pricing power, surcharges, and controls tend to hit hardest where dependence is highest, revealing the limits of traditional diversification strategies. In this real-world story, you’ll hear how Nordstrom designed a parcel carrier portfolio that balances customer expectations, carrier incentives, and risk and cost exposure. Attendees will leave with a clear framework to evaluate and rebalance their carrier strategy for long-term performance.

LEARNING OBJECTIVES:

• Approaches for setting carrier volume and spend caps to reduce dependency and strengthen negotiation leverage

• How to assign parcel volume based on shipment economics like zone, weight, and service level

• An analysis of current performance and coverage data for regional and alternative carriers

403

Beyond BI: Modeling and Simulation Applications for Parcel Data in the AI Age

PRESENTER: MICHAEL FALLS – REVEEL

Traditional business intelligence tools report on what happened but fall short when it comes to modeling what will happen. Without the ability to re-rate shipments at the package level across carrier scenarios, network changes, and surcharge structures, shippers are left making reactive decisions. This session will explore how modern modeling and simulation tools enable a shift from reporting to decision intelligence. Attendees will learn how to test carrier proposals, model volume shifts, quantify GRI and surcharge impacts, and detect rating errors, leaving with a clear framework to build the data foundation for an AI-driven parcel strategy.

LEARNING OBJECTIVES:

• Why traditional BI tools fall short for parcel modeling and scenario simulation

• How to model carrier proposals, volume shifts, GRIs, and surcharge impacts at the package level

• Insights into how AI-powered simulation enables proactive parcel strategy instead of reactive reporting

TUESDAY I SEPT 15 11:20 AM - 12:00 PM

503 DELIVERY EXPERIENCE

End-to-End Fulfillment: Integrating Warehouse, Shipping & Returns to Increase Customer Loyalty

PRESENTER: NATHALIA PAULINO – US CLARO

Customer loyalty is shaped long after checkout through accurate fulfillment, reliable delivery visibility, fast exception response, and simple returns. This session explores how parcel and eCommerce teams can better connect warehouse, shipping, carrier, customer service, and returns workflows using integrated systems, automation, data visibility, and operational intelligence. Attendees will learn practical ways to reduce friction, improve delivery experience, and protect margins while meeting rising customer expectations.

LEARNING OBJECTIVES:

• How connected fulfillment workflows improve customer loyalty

• Where automation and data visibility reduce delays, exceptions, and manual follow-up

• What integration and support foundations are needed to scale fulfillment while protecting margin and customer trust EXPERIENCE

603 ROBOTICS & AUTOMATION

The Autonomous Warehouse: Moving Beyond Basic Integration to Master Operational Flow

PRESENTER: ERHAN MUSAOGLU – LOGIWA

The autonomous era is closer than we think, but as robotics becomes more accessible, the real challenge now is orchestrating machines and people to operate as a unified system. This session presents a practical roadmap to “hyper-orchestration,” redefining the WMS as an active decision engine that directs work across people and robots. Through real examples like predictive staging, dynamic re-sequencing during disruptions, and packaging feedback loops tied to returns, attendees will see how to enable coordinated, real-time decisioning across the entire facility.

LEARNING OBJECTIVES:

• Clear roadmap for building an AI orchestration layer that enables real-time, autonomous decision-making

• How to evolve the WMS from passive reporting tools into active, AI-driven decision engines

• Implementing API-first architectures that connect systems, close data gaps, and enable hyper-orchestrated operations

703 WAREHOUSE OPTIMIZATION

Less Air, Less Damage, Less Cost: Using NMFC Modernization to Improve Packaging Performance

PRESENTERS: KEITH PETERSON & JIM BISHA – NMFTA

As the industry moves beyond sustainability claims, poor packaging design and inaccurate data are quietly driving cost, waste, and shipment issues. This session outlines how packaging discipline can drive real environmental and financial results. We’ll show you how to use packaging as a lever for cost savings by aligning package design with accurate dimensional weight and modernized NMFC standards for freight shipping. Attendees will leave with practical steps and tools to right-size packaging, reduce damage and rework,and ship more efficiently and sustainably.

LEARNING OBJECTIVES:

• How aligning packaging and shipment data with modernized classification reduces billing disputes, rework, and shipment exceptions

• Practical steps to improve dimension, weight, and packaging accuracy across operations

• Tools and resources available to stay up to date on evolving standards and improve shipment data quality

GROUP SAVINGS

GROUPS OF 3 OR MORE SAVE AN ADDITIONAL $300 PER PERSON

Group Registration Savings are valid for 2- or 3-Day Conference Passes and Platinum Plus Passes. Group discounts are automatically applied when registering three (3) or more attendees. To register multiple attendees, simply select “Add Team Member” and complete each registration. Your group discount will be reflected on the registration summary page before checkout.

TUESDAY I SEPT 15 12:10 PM - 12:50 PM

104 CARRIER 411

PANEL Regional Carriers: The New Power Players in Parcel Delivery

MODERATOR: AMINE KHECHFÉ – ENDICIA/AUCTANE

PANELISTS: ADAM BRYANT – JITSU • JODAWN WHITLOCK – GLS US • VINCENT DAMATO – GOFO

As national carriers shift focus toward profitability through surcharges, rate increases, and volume controls, retailers are rethinking how they design their delivery networks. Rising consumer expectations and post-COVID network changes have accelerated the adoption of alternative carriers, particularly regional providers. This panel brings together regional carrier leaders to share how they fit within today’s logistics ecosystem, where they differentiate, and how retailers are using them to improve agility and service. Attendees will leave with a clearer view of where regional carriers add value and how to incorporate them into a broader carrier strategy.

LEARNING OBJECTIVES:

• Updated look at today’s carrier marketplace and the evolving role of regional carriers in delivery and logistics networks

• Key differences and advantages of regional carriers compared to national providers

• How retailers are using regional and alternative carriers to improve agility, reduce risk, and enhance service

204 TRANSPORTATON PRICING STRATEGY

PANEL Decision Intelligence in Action: 3PL & Shipper Perspectives on Shipping Cost Reduction Strategies

MODERATOR: BOB MALLEY – SENDFLEX

PANELISTS: JAMES MALLEY – PACCURATE • VICTOR JENSCH – ENNIS FABRICS • JUDE PLANTE – BARRETT DISTRIBUTION

Surcharges, ever-increasing carrier rates, and rising parcel complexity are making transportation cost control harder than ever. In this interactive discussion, operations executives across B2B and B2C sectors will share how they used decisioning technology to control their costs and protect margins. The conversation will highlight real-world cost-saving opportunities across the entire fulfillment lifecycle—from shopping carts and order allocation to packing, fulfillment, and shipping. Attendees will leave with practical insights into where automation delivers the greatest financial impact.

LEARNING OBJECTIVES:

• How decision intelligence improves cost control across cartonization, routing, and fulfillment workflows

• Practical ways to use granular rate markups and decision rules to protect margins and improve cost recovery

• Best practices for applying no-code routing and cartonization rules to increase agility and refine automated decision-making

304 MULTI-CARRIER

DIVERSIFICATION

Best Practices for Optimizing a Diversified Parcel Network with Modern Tech

EXPERIENCE

PRESENTER: MIKE BATOR – LOOP

As shippers expand their carrier mix, each new partner adds complexity, introducing inconsistent data, hidden costs, and potential service disruptions. This session outlines how to manage the “diversification puzzle” using the right metrics, modeling strategies, and technology. Attendees will learn how to navigate complex carrier agreements, account for market volatility, and use real-time data to maintain performance. You’ll leave with a clear blueprint for building a flexible, resilient delivery network that scales without sacrificing cost or service.

LEARNING OBJECTIVES:

• Practical strategies for managing carrier diversification without introducing hidden costs or service disruptions

• How to use real-time data and modeling to navigate carrier agreements and market volatility

• A clear blueprint for using technology to build a delivery network positioned for long-term, scalable success EXPERIENCE

404 PRACTICAL AI

Build Your Own AI Agent: A Live Workshop for Non-Technical Operational Automation

PRESENTERS: TORBJÖRN MAAHERRA & JORDON CORNISH – SYNKKA

Operational teams are buried in manual tasks like exception management and data entry, yet AI often feels too technical to implement. This session demystifies AI through a live, no-code build of an agent that automates workflows like parcel tracking and vendor communication. Attendees will see how non-technical teams can deploy AI without heavy IT investment and leave with a practical framework, tools, and a digital “how-to” guide to start automating high-impact tasks immediately.

LEARNING OBJECTIVES:

• Clear framework for identifying manual logistics tasks best suited for AI agent automation with high ROI

• Step-by-step tutorial for building a no-code agent that can read, decide, and act on operational data

• Curated set of accessible tools and resources to start building and deploying AI agents immediately

TUESDAY I SEPT 15 12:10 PM - 12:50 PM EXPERIENCE

504 DELIVERY EXPERIENCE

CASE STUDY

Beating the Rate Hikes: How a Dynamic Parcel Program at AS Beauty Group Protects CPG Margins

PRESENTERS: JOE ZOROVICH – AS BEAUTY • PETER HUNNEWELL – QUICKBOX FULFILLMENT

Carrier rate hikes, inflation, and rising labor costs are squeezing consumer packaged goods (CPG) margins, leaving many brands overexposed to DIM, zones, and carrier dependence. In this real-world story, you’ll hear how AS Beauty partnered with a 3PL to implement a dynamic, diversified parcel strategy that delivered $500K in shipping savings. This session outlines how they identified cost drivers, adapted to rate changes, and improved performance without sacrificing delivery experience. Attendees will leave with practical ways to reduce parcel spend and optimize customer experience.

LEARNING OBJECTIVES:

• How to diagnose where parcel costs originate across DIM, zones, carrier mix, and packaging decisions

• Practical approaches for building a dynamic, multi-carrier strategy that adapts to rate changes and demand shifts

• Ways to unlock parcel savings that can be reinvested into growth initiatives like marketing and customer acquisition

604 ROBOTICS & AUTOMATION

The Next Leap in Parcel Performance Is Not Automation: It’s Orchestration

PRESENTERS: TYLLER MARSHALL & EMMANUEL LANGOLIS – ONOMATIC

As automation adoption accelerates, many parcel operations struggle to implement robotics in a way that reduces risk and supports continuous improvement. In this session, you’ll explore how real-time orchestration enables faster, more flexible operations by coordinating workflows across systems and automation. Through real retail examples, including shifts from order to batch picking, attendees will see how orchestration—not just more automation—drives the next leap in warehouse performance.

LEARNING OBJECTIVES:

• An understanding of how orchestration platforms coordinate systems and automation to improve speed, reliability, and flexibility

• Practical ways to adopt automation in a way that reduces risk and supports continuous improvement

• Why building vendor-agnostic architectures will enable future-ready parcel operations

704 WAREHOUSE OPTIMIZATION

CASE STUDY

Flexing for the Surge: Using Outsourced Labor to Triple Throughput without Tripling Headcount

PRESENTER: DERIK MILLER – JUST INGREDIENTS

Scaling warehouse labor during peak demand often forces tradeoffs between cost, speed, and accuracy. In this real-world story, you’ll hear how Just Ingredients scaled its 20,000-square-foot eCommerce operation to nearly triple throughput while maintaining 99% order accuracy, meeting SLAs, and controlling labor costs—all without expanding the warehouse footprint. This session will break down a hybrid workforce strategy that combined a core operations team with in-house-trained temporary staff to scale labor quickly while maintaining control, culture, and cost discipline.

LEARNING OBJECTIVES:

• Clear model for structuring a hybrid workforce that scales output without adding footprint or excessive labor cost

• Practical criteria for deciding when to insource versus outsource temporary labor

• Approaches for building modular training, throughput-based labor planning, and real-time performance monitoring during rapid demand spikes

INDUSTRY-FIRST CONFERENCE TRAVEL REBATE PROGRAM *

Platinum Plus Package attendees are eligible to receive a $250 airfare or $100 drive-in rebate to help offset travel-related costs. To qualify, you must be a paid Platinum Plus Conference Package attendee (complimentary passes are not eligible). Rebate details will be provided after registration, with rebates issued as a Visa gift card for onsite pickup at the Platinum Plus Concierge Check-In.

WEDNESDAY I SEPT 16 8:50 AM - 9:30 AM

105 2027 RATE IMPACT

How to Predict & Analyze 2027 Carrier Rates

PRESENTER: BERKLEY STAFFORD – TRANSIMPACT

The parcel market is evolving faster than traditional rate strategies can keep up with. As the carrier landscape becomes increasingly fragmented, regional carriers gain influence, and AI transforms pricing analysis, the assumptions that once guided contract negotiations and rate forecasting are quickly becoming outdated. This session will examine the forces reshaping parcel pricing, explore how carriers are rethinking rate strategies in a changing competitive environment, and provide practical insights for building a modern rate prediction framework that helps shippers make smarter pricing decisions and negotiate more effectively.

LEARNING OBJECTIVES:

• The key market forces shaping the 2027 General Rate Increase and their impact for pricing and carrier negotiations

• How carrier fragmentation, regional carrier growth, and AI are reshaping parcel pricing strategies and rate analysis

• Developing a modern rate prediction framework to improve forecasting accuracy, anticipate pricing changes, and strengthen carrier negotiations

205 DATA & VISIBILITY

PANEL

Managing Cost, Service, and CX Across Carriers: A Unified Parcel Visibility Approach

EXPERIENCE LEVEL INTERMEDIATE

MODERATOR: ROBYN MEYER – TRANSPORTATION INSIGHT PANELISTS: NICK TAUER – BROOKS RUNNING

MARGIE MEDINA – GOODR • PRESTON THOMPSON – PARCEL PERFORM

As shippers expand to multiple carriers, many struggle to manage cost, service, and customer experience as one cohesive network. Fragmented visibility leads to missed savings, inconsistent delivery, and reactive decisions. In this interactive discussion, you’ll hear how Brooks Running and goodr use unified parcel visibility to optimize routing, contracts, and post-purchase experience across a diversified network. Attendees will leave with practical ways to manage carriers as a single, optimized system and align data and decisions for consistent performance.

LEARNING OBJECTIVES:

• How to use real performance data to optimize carrier contracts and network design

• Best practices to implement a single cross-carrier visibility layer for audits, performance, and customer experience tracking

• How to align routing decisions with your promised delivery date instead of carrier SLAs or lowest cost

305 GLOBAL SHIPPING STRATEGIES

ROUNDTABLE

Building Resilient Last-Mile Networks in a Volatile Global Supply Chain

PRESENTER: TESSA TURNER – BLOQ.IT

Most logistics networks weren’t built for today’s level of disruption, forcing leaders to rethink their last mile and fulfillment strategies. In this interactive roundtable discussion, you’ll hear how fellow shippers are redesigning networks to navigate cross-border uncertainty and tariffs, evaluate carrier portfolios ahead of disruption, and stress-test last-mile performance under peak conditions. This session will share practical frameworks for evaluating tradeoffs between cost, service, and risk while building modern network infrastructures that hold up through disruption. Attendees will leave with tools to build more resilient, scalable logistics networks.

LEARNING OBJECTIVES:

• How to build a resilience scorecard to evaluate carriers, suppliers, and sites before peak and disruption

• Practical framework for separating cost efficiency from service reliability in last-mile network design

• Cross-border risk playbook covering tariffs, routing decisions, and contingency planning

405 MASTERING RETURNS

Effortless Returns: The Future of Reverse Logistics with USPS

PRESENTER: ROBERT DIXON – UNITED STATES POSTAL SERVICE

As return volumes grow and customer expectations rise, making returns easier and more convenient has become a critical focus for retailers and logistics providers. In this session, you’ll get an inside look at how the United States Postal Service is expanding its Returns Network, including the strategies and technologies enabling self-service returns, site expansion, and ongoing service innovation. Attendees will leave with practical insights into new innovations, like box-free and label-free returns, that can streamline returns operations.

LEARNING OBJECTIVES:

• How self-service returns improve convenience and reduce operational friction

• New returns capabilities, like QR-based label printing and packaging innovations at drop-off, to improve accessibility for everyone

• Building a scalable self-service returns strategy by leveraging the USPS Returns Network

WEDNESDAY I SEPT 16 8:50 AM - 9:30 AM

505 3PL OUTSOURCING

The Wrong 3PL Can’t Be Fixed with Better Shipping Rates: What Shippers Need to Know Before Selecting a 3PL

PRESENTER: WILLIAM CARLIN – RACKLIFY

Most parcel and fulfillment problems aren’t carrier or rate issues. Instead, they’re fit issues created before a 3PL is ever selected. Brands often switch providers without clearly defining their needs, while 3PLs position themselves too broadly, leading to misalignment and churn. This session highlights why brands must clearly understand their products, order profiles, and operational needs before selecting a 3PL to ensure stronger alignment and better outcomes. Attendees will leave with a practical approach to defining requirements, evaluating fit, and building partnerships that perform in the real world.

LEARNING OBJECTIVES:

• Clear framework for defining fulfillment needs before selecting or switching a 3PL

• Why strong 3PL positioning and specialization lead to better-fit partnerships

• Key indicators of misalignment and how to avoid costly onboarding and relationship failures

605 DC AUTOMATION

Don’t F* Automation Up: A Beginner’s Guide to Hybrid Automation for Small-to-Mid Ops

PRESENTER: EVAN WALKER – ENGINEERING INNOVATION

Small-to-mid parcel operations often struggle to determine when automation makes sense, with decisions too often driven by volume alone. In reality, operational complexity—not just scale—drives success or failure. In this session, we’ll outline how smaller facilities can assess readiness, define complexity, and implement automation solutions without overbuilding or unnecessary cost. Using real examples, attendees will see how hybrid approaches improve throughput and accuracy and leave with a practical path to scale automation sustainably.

LEARNING OBJECTIVES:

• Simple checklist to determine if your facility is ready for automation

• Clear method for evaluating complexity versus volume to identify true bottlenecks and errors

• Phased hybrid automation roadmap with realistic first steps that scale over time

705 FINAL MILE TECH

Speed, Flexibility & Intelligent Automation: The New Last-Mile Advantage

PRESENTER: VINCENT DAMATO – GOFO

As delivery expectations rise, the last mile is shifting from a cost center to a strategic differentiator. Next-generation last-mile networks are increasingly designed around speed, flexibility, and real-time decisioning, supported by modular network structures and data-driven automation. This session examines how these capabilities translate into operational performance and shipper advantage. Attendees will leave with a clear view of how modern lastmile strategies improve cost, service reliability, and customer experience.

LEARNING OBJECTIVES:

• How speed functions as a strategic capability beyond transit time

• The evolution of last-mile networks toward flexible, modular designs that support faster scaling and localized efficiency

• Using intelligent automation to improve routing, visibility, and overall performance

GROUP SAVINGS

GROUPS OF 3 OR MORE SAVE AN ADDITIONAL $300 PER PERSON

WEDNESDAY I SEPT 16 9:40 AM - 10:20 AM

106 2027 RATE IMPACT

POWER SESSION How to Negotiate 2027 Carrier Contracts (Part 1)

PRESENTERS: MATT SUMOWSKI & PAUL YAUSSY – LOOP

With 2027 carrier rates taking shape and continued pressure from GRI increases, accessorial expansion, and tighter service commitments, the window to negotiate from a position of strength is narrowing. In this session, we’ll break down how shippers can build real leverage using historical contract and performance data. Attendees will learn how to pinpoint cost drivers, identify service gaps, and assess realistic alternatives—replacing gut-feel negotiating with a disciplined, data-backed approach that delivers stronger contract outcomes in 2027. NOTE: This is a continuous Power Session with no break. Entry after the session begins is not permitted.

LEARNING OBJECTIVES:

• Clear understanding of the services, zones, and accessorials that drive up cost and where to focus negotiation efforts

• How to measure performance gaps, delivery variance, and reliability trends

• Evaluating carrier diversification honestly based on operational feasibility, volume flexibility, and financial modeling

Decisions

MODERATOR: JASON SMITH – U.S. BANK

Maximum Impact

PANELISTS: DOUG CANTRIEL – FORD MOTOR COMPANY • JENNIFER BULLOCK – COMMSCOPE

As the parcel shipping landscape grows more complex, many organizations struggle to turn abundant data into actionable insight, leading to missed savings, inefficient negotiations, and fragmented strategies. When designed with intent, scorecards can become the backbone of effective parcel management. Through real-world stories from Ford Motor Company and leading telecommunications company CommScope, you’ll see how leading organizations build scorecards that connect procurement, operations, and finance to turn data into clear decisions. Attendees will learn how to identify meaningful metrics, spot costly trends, and use scorecards to drive savings, accountability, and stronger carrier negotiations.

LEARNING OBJECTIVES:

• Best practices for designing scorecards that align procurement, operations, and finance around shared goals

• How to identify cost drivers, service gaps, and high-impact trends from parcel data

• Using standardized reporting to improve parcel performance and strengthen carrier negotiations

306 GLOBAL SHIPPING STRATEGIES

Designed for Convenience: How Customer Choice Is Transforming Cross-Border Delivery

PRESENTER: JACQUELINE JENNINGS – PUROLATOR

Across global markets, customers expect delivery to fit their lives—not the other way around. In this session, we’ll explore how flexible delivery and pickup options improve customer experience and how shippers can navigate volume swings, capacity constraints, and regional complexity while meeting evolving customer expectations. We’ll break down the key considerations for expanding pickup solutions and what it takes to scale customer-centric delivery models across markets. Attendees will leave with practical insights on balancing choice, cost, and operational execution.

LEARNING OBJECTIVES:

• How designing delivery and pickup options around customer choice improves experience across markets

• Understanding the operational and cost considerations behind scaling customer-centric delivery models

• Practical approach for balancing customer choice with capacity, cost, and execution across regions

406 MASTERING RETURNS

Returns Are the New Cost Center and a Core KPI: Managing Reverse Parcel Volume and Risk

PRESENTER: AMRITA BHASIN – SOTIRA

Returns continue to drive increased parcel volume and cost for high-volume eCommerce and omnichannel retailers. Yet, most of these networks are still designed for outbound flow, creating inefficiencies in disposition, reprocessing, and post-purchase operations. This session will outline how to design post-purchase returns operations that scale, using examples to show how to streamline returns, improve tracking, and build a clear business case for returns. Learn how to map return flows, align teams, and apply data-driven rules to improve speed, control, and predictability.

LEARNING OBJECTIVES:

• Mapping return flows and assigning ownership across routing, inspection, and disposition

• Key metrics and KPIs to track returns performance, including cycle time, cost per return, and recovery rate

• Steps to standardize disposition rules to reduce reprocessing, improve recovery, and control costs

WEDNESDAY I SEPT 16 9:40 AM - 10:20 AM

506 3PL OUTSOURCING Session to be Announced

PRESENTER: AMAZON MULTI-CHANNEL FULFILLMENT

Session details to be announced. Visit PARCELforum.com for updates.

EXPERIENCE

606 DC AUTOMATION

Automating the Last 100 in Your DC: Saving Money and Improving Throughput in Your Post-Pick Operation

PRESENTER: SCOTT EGGENBERGER – ETI MATERIAL HANDLING INTEGRATORS

Post-pick operations, including packing, sortation, and outbound prep, are often manual, fragmented, and a major source of cost. This session will walk through a structured process for automating post-pick operations, using detailed financial analysis to evaluate solutions and identify where automation drives the most value. Drawing on concepts like pick-to-tote vs. pick-to-ship, attendees will learn how different designs impact cost, labor, and flow. Attendees will leave with a practical approach to identifying opportunities, evaluating solutions, and building a clear ROI case.

LEARNING OBJECTIVES:

• Identifying post-pick inefficiencies across packing, sortation, and outbound workflows

• Operational and financial benefits of automating workflows, including reduced labor, improved accuracy, and lower downstream handling costs

• Practical approach to modeling ROI and evaluating automation without overcomplicating the process

707 FINAL MILE TECH CASE

STUDY

Delivering on Your Brand Promise: How Better Delivery Drives Loyalty, Trust & Growth

PRESENTER: ITAMAR ZUR – VEHO

For eCommerce shippers, delivery is an extension of the brand, and it is often where the brand promise gets tested. Even a great product experience can be undone by a late package, unclear communication, or a customer left wondering what happens next. In this session, Veho CEO Itamar Zur will lead a conversation with a leading shipper on how brands are rethinking parcel delivery as a driver of loyalty, trust, and growth through better service, visibility, and cost efficiency.

LEARNING OBJECTIVES:

• How delivery choices impact customer trust, loyalty, and repeat purchase

• What supply chain leaders should measure beyond cost and on-time delivery

• How shippers can improve delivery performance while keeping costs and complexity under control

1 : 1 MEETINGS

WEDNESDAY I SEPT 16 10:30 AM - 11:10 AM

107 2027 RATE IMPACT

POWER SESSION How to Negotiate 2027 Carrier Contracts (Part 2)

PRESENTERS: MATT SUMOWSKI & PAUL YAUSSY – LOOP

LEARNING OBJECTIVES:

• Clear understanding of the services, zones, and accessorials that drive up cost and where to focus negotiation efforts

• How to measure performance gaps, delivery variance, and reliability trends

• Evaluating carrier diversification honestly based on operational feasibility, volume flexibility, and financial modeling

207 DATA

& VISIBILITY

PANEL Women in Logistics: Leading Change in a Rapidly Evolving Landscape

MODERAT0R: WANDA JOHNSON – DELOITTE

PANELISTS: SEVERINE PINCON – ESSILOR LUXOTTICA • KELLY ROONEY – UNIFIRST CORPORATION

Women leaders are shaping transportation, distribution, and fulfillment strategies at a time of rapid technology change, especially with the rise of AI and automation across the end-to-end parcel lifecycle. In this panel, women executives from the retail and logistics sectors will share how they are leading through this transformation while building resilient teams and scalable operations. Attendees will gain practical insight into driving execution, managing complexity, and leading with clarity in a fast-moving logistics environment.

LEARNING

OBJECTIVES:

• Real-world perspective on how leaders are navigating carrier, technology, and network changes in today’s logistics environment

• Practical approaches to building resilient teams and driving execution through operational complexity

• Insights into how women are advancing and making a measurable impact across logistics leadership roles

307 GLOBAL SHIPPING STRATEGIES

AI in Cross-Border Commerce: Driving Pricing Precision, Automated DDP & Compliance Intelligence

PRESENTERS: RATHNA SHARAD – FLAVORCLOUD • SHAWN COMPTON – DCL LOGISTICS

With nearly 40% of customer orders now crossing borders and de minimis thresholds being eliminated, global commerce complexity is rising. As a result, shippers are rethinking their compliance, pricing, and margin strategies. This session will explore how AI is being applied across the commerce lifecycle to navigate regulatory complexity and international demand. Attendees will see how tools like localized pricing, compliance scoring, and automated customs clearance drive measurable growth, revenue, and margin outcomes.

LEARNING OBJECTIVES:

• Practical approach to localized market pricing to eliminate surprise fees and increase international conversion rates

• How to use compliance scoring and accurate product classification to reduce customs delays and avoid fines

• Real-world examples of automating customs clearance with accurate duties (DDP) to enable faster clearance and a seamless cross-border experience

407 MASTERING RETURNS

Navigating International Returns: Complexities, Solutions & Preparing for the Future

PRESENTERS: KRISH IYER – SWAP COMMERCE • AMINE KHECHFÉ – ENDICIA/AUCTANE

De minimis changes and tariffs have put cross-border shipping in focus, but international returns remain even more complex, with added layers of documentation, product considerations, and carrier constraints. Many shippers avoid offering them altogether. This session breaks down how international returns actually work, including export requirements, tariffs, and carrier options. Attendees will leave with a clear understanding of where returns are viable—both cross-border and intra-regionally—and how to get started without unnecessary risk.

LEARNING OBJECTIVES:

• Understanding the key complexities of international returns and how they differ from exports, including documentation, HTS codes, and carrier requirements

• Practical considerations for deciding when to offer international returns and how to avoid common pitfalls

• Overview of carrier options and a clear starting point for launching international returns programs

WEDNESDAY I SEPT 16 10:30 AM - 11:10 AM EXPERIENCE

507 3PL OUTSOURCING

The 3PL Visibility Gap: Why E-Commerce Shippers Are Losing Money They Can’t See

PRESENTER: BRAD MCBRIDE – FREIGHTOPTICS

While freight and parcel auditing are well-established practices, most shippers have yet to apply the same rigor to their 3PL fulfillment relationships, leading to growing cost exposure as parcel complexity increases. This session provides a practical framework for auditing 3PL relationships and uncovering hidden costs. Learn how to identify billing variances, evaluate cartonization and storage charges, and compare 3PL rates to what you could negotiate directly with carriers.

LEARNING OBJECTIVES:

• Practical approach to uncovering billing variances using shipment-level data instead of summary invoices

• Clear method for identifying cartonization errors and storage charges that drive hidden costs

• Framework for evaluating 3PL carrier pricing against direct rates to reduce overspend

607 DC AUTOMATION

Designing DCs for Peak Performance: How Conveyor and Sortation Systems Enable Scalable Automation

PRESENTERS: MIGUEL FERREIRA & MEGAN WOLF – BEUMER GROUP

Automation decisions in distribution centers carry high financial and operational risk, requiring solutions that scale beyond today’s needs. This session will equip fulfillment leaders with a practical framework for making high-stakes automation decisions. Attendees will see how modular conveyor and sortation systems enable scalable, space-efficient, and peak-ready operations. You’ll learn how to reduce risk, improve flexibility, and build automation strategies that support long-term growth and performance.

LEARNING OBJECTIVES:

• How modular conveyor and sortation systems reduce risk while enabling scalable, high-throughput operations in evolving DC environments

• Ways automated, integrated workflows improve efficiency and drive measurable operational results

• Step-by-step roadmap for evaluating and implementing automation solutions that adapt to changing requirements

707

FINAL MILE TECH

Agentic AI in Logistics: Profit Maximization, Re-routing & Responding to Disruptions

PRESENTER: RICHARD SAVOIE – ADIONA

Logistics technology remains fragmented, and common events like rerouting and exceptions are still handled manually, slowing response and limiting accuracy. As margins tighten, teams need smarter, automated decisioning. This session introduces agentic AI in a logistics context, showing how it enables real-time actions across last-mile operations. Attendees will see practical use cases, from revenue-based rerouting to autonomous load balancing, and leave with a clear path to apply AI-driven decisioning in their own operations.

LEARNING OBJECTIVES:

• Practical understanding of agentic AI and its role in logistics and last-mile decisioning

• Real-world use cases for automatic rerouting, load balancing, and disruption response

• How to think outside the box to apply agentic AI within existing operations

WEDNESDAY I SEPT 16 2:10 PM - 3:00 PM

CLOSING SESSION

Top 20 Takeaways from the Conference

MODERATOR: SUSAN RIDER – RIDER & ASSOCIATES

PANELISTS: TIM HOGAN – CARBON2COBALT • BRIAN COLLER – MEDLINE INDUSTRIES

You can’t possibly attend all the conference sessions. What if there was an important tip in one of the presentations you didn’t attend that could help you meet your challenges and goals. Attend this closing session to find out the top 20 takeaways from the conference. Our PARCEL Forum Advisors, along with all of our attendees, will gather the best tips gleaned from three days of education and will present them to you in just 40 minutes.

LEARNING OBJECTIVES:

• Gain knowledge from the sessions you couldn’t attend

• Share your best tips from the conference

• Exchange business cards with your peers

MAGICALLY PARTNERED WITH...

145+ INDUSTRY-LEADING COMPANIES

The largest Exhibit Floor dedicated to small-package supply chain fulfillment in the US!

TRANSPORTATION/CARRIER PARTNER

AMAZON SHIPPING shipping.amazon.com

Amazon Shipping is a package delivery service powered by Amazon’s transportation network, available for orders placed on Amazon and from your own e-commerce channels. Our innovative logistics technology helps you simplify your shipping operations by providing reliable ground delivery services. Pickup and delivery is available seven days a week with no additional weekend delivery fees or residential surcharges. With transparent rates designed to help you ship more and worry less, you can spend more time growing your business and stay on top of your game.

MULTI-CHANNEL FULFILLMENT PARTNER

AMAZON SUPPLY CHAIN SERVICES supplychain.amazon.com

Amazon Multichannel Fulfillment (MCF) is a third-party logistics (3PL) solution that leverages Amazon’s world-class fulfillment network to help businesses deliver customer orders as fast as 2 days —from any sales channel. With MCF, you can store your inventory in Amazon’s trusted facilities. We pick, pack, and ship orders from any of your sales channels—whether they come from your direct-to-consumer website, ecommerce marketplaces, or social media stores—with the same speed and reliability your customers expect from Amazon. All orders are shipped in unbranded packaging, allowing you to maintain your brand identity throughout the customer experience.

EasyPost is a technology leader that provides innovative solutions to today’s shipping challenges for retailers, ecommerce brands, fulfillment providers, and online marketplaces. Leveraging a best-in-class shipping API, on-premise or private cloud shipping solution, data analytics dashboard, and consulting services, EasyPost’s suite of offerings is unparalleled in the industry. The modern multi-carrier shipping platform removes the technical complexities of logistics to make shipping more simple, efficient, reliable and sustainable.

(Eii) helps 3PLs, last-mile networks, fulfillment centers, and reverse logistics operations automate smarter and scale faster. Whether you’re adding automation for the first time or optimizing high-volume performance, our solutions are built to grow with you—without disrupting your existing operation. Our systems are modular, fast to deploy, and designed for real-world warehouse complexity. From sorting accuracy to labor efficiency, we help you unlock measurable improvements without the need for a full system overhaul.

FreightOptics is the AI-powered transportation spend intelligence platform that gives mid-market and enterprise shippers total command of parcel, freight, and 3PL costs. Most providers stop at auditing invoices. FreightOptics goes further, turning carrier, invoice, and contract data into clear spend visibility, anomaly detection, overcharge recovery, billing exception resolution, and stronger contract control. Built for domestic and international shipping across parcel, LTL, truckload, air, and ocean, the platform helps supply chain and finance teams find what they are overpaying, close contract gaps, protect margin, and manage carriers with confidence. FreightOptics has identified more than $1.7 billion in verified savings over 25 years in transportation spend and is SOC 2 Type II certified and GDPR compliant.

Engineering Innovation, Inc. (Eii): Power Up Your Parcel Game Engineering Innovation

REGIONAL CARRIER/FINAL MILE PARTNER

GOFO gofo.com/us

LOOP loop.com

Reveel is the leading Parcel Shipping Intelligence™ platform, revolutionizing the way businesses manage their shipping expenses and navigate the complexities of modern logistics. Through its advanced Parcel Spend Management (PSM) 2.0 technology, the company empowers shippers with real-time visibility, actionable insights, and enhanced control over shipping costs and carrier performance. With over $8 billion in parcel spend under management, Reveel combines more than 17 years of agreement management expertise with cutting-edge, AI-driven solutions to foster a culture of innovation across the parcel shipping industry. From optimizing carrier contracts to automating complex processes and driving data-driven decisions, Reveel sets the standard for transparency and efficiency, while providing the flexibility and scalability needed for future growth. EXHIBIT HALL

GOFO, established in 2023, is a technology-powered last-mile logistics network provider operating across the United States, Canada, France, the Netherlands, and Italy. Guided by our brand philosophy — Drive Efficiency, Deliver Trust — we deliver precise, reliable, and scalable logistics solutions for global e-commerce platforms and brand retailers. Our U.S. network spans 47 states with 300+ hubs and stations, covering 12,000+ ZIP codes and reaching over 70% of the U.S. population. Powered by automated sorting systems, intelligent warehousing, data-driven dispatch, and a nationwide linehaul network, GOFO ensures consistent, timely, and transparent delivery across every market we serve. In 2025, GOFO delivered over 100 million parcels, demonstrating our growing scale and operational strength. By combining intelligent technology with localized execution, GOFO helps modern commerce move faster, smarter, and with greater trust.

Loop is the first and only AI-native transportation spend management platform, built to help enterprise shippers control costs, accelerate compliance, and optimize performance across all modes. Our proprietary AI ingests messy, unstructured data from any source and transforms it into a real-time system of record—automating audits, cost attribution, and policy enforcement with unmatched accuracy. Backed by JPMorgan and trusted by leaders like Great Dane, GILLIG, and Clemens Food Group, Loop replaces fragmented workflows with intelligence and control—turning transportation spend into a competitive advantage. Our team brings subject matter expertise from companies like Uber, Google, Flexport, Meta, Samsara, and long-standing industry leaders like C.H. Robinson.

OSM Worldwide is a nationwide eCommerce and direct-to-consumer (DTC) parcel shipper, delivering 98% of all shipments in 2-5 days. With a customized approach to onboarding, processing and delivery, we provide more to our customers than shipping services; we provide partnership. OSM Worldwide redefines industry standards through high-quality solutions, reliable delivery, fair pricing and shipping results. For more information, visit osmworldwide.com.

PARCEL Media is the ultimate industry resource for small-package shippers. Whether you have a small shipping operation or you are a retail giant, we cover the entire small-package supply chain right up through the final delivery and returns. From optimizing your distribution center operations to acing your next carrier contract negotiation, we provide the information you need to succeed in today’s ever-changing shipping sector.

AS OF JUNE 25, 2026

CROSS-BORDER SHIPPING PARTNER

PUROLATOR purolator.com

Purolator is a leading integrated freight, package, and logistics provider, delivering across Canada and the U.S. For over six decades, we’ve set the standard for supply chain solutions, reaching even the most remote Canadian locations. Our extensive network allows businesses to deliver on promises and drive results with customized shipping and supply chain solutions. Whether through U.S. operations or a single Canadian distribution center, our robust courier network efficiently meets customer demands, reducing the need for multiple fulfillment locations.

SENDFLEX

sendﬂex.com

As omni-channel fulfillment grows, legacy systems struggle with modern shipping complexities. Sendflex, a cloud-native platform, enhances fulfillment by allowing logistics managers to embed no-code optimization, reducing costs and boosting efficiency. Supporting multiple carriers with real-time optimization, Sendflex simplifies decision-making, improves sustainability, and scales to meet high demands, empowering logistics managers to control and optimize every aspect of the shipping process.

SIFTED sifted.com

With 22 years in logistics intelligence, Sifted gives shippers the clarity and control to optimize their entire parcel spend and operations. SiftedAI is an agentic platform built for parcel shippers that controls costs before they become spend. Carrier data lives across accounts, portals, systems, and spreadsheets. SiftedAI pulls it all together and normalizes every charge across every carrier so nothing gets missed, nothing gets buried, and overspending stops before it starts. Trusted by thousands of shippers, including Fortune 1000 companies managing more than $21B in transportation spend, SiftedAI helps you move from reactive reporting to continuous optimization.

PARCEL SPEND MANAGEMENT PARTNER

TRANSIMPACT

TransImpact.com

We deliver intelligent logistics and supply chain solutions that help companies reduce costs, increase visibility, and strengthen profitability. Our platform and services combine advanced AI-driven analytics, automation, and deep industry expertise to enable smarter planning, faster execution, and greater operational efficiency.

HYPERAUTOMATION PARTNER

US CLARO

usclaro.com/industries/ logistics

US Claro has designed its solutions specifically for logistics and supply chains to help drive automation, redefine business models, gain organizational visibility, and comply with evolving regulatory standards. Technology such as: Cybersecurity: Safeguard data with MDR+, SOCaaS, and threat detection. Cloud Services: Scalable, secure platforms with backup and recovery. Asset Tracking: Real-time visibility to cut costs and boost efficiency. AI Video Analytics: Detect threats and optimize operations. LAST

VEHO shipveho.com

Veho is the fastest-growing parcel delivery platform in America because its technology enables more reliable, faster and cost-competitive delivery alongside a superior customer experience. The industry-leading results speak for themselves: 99 % on-time delivery, 4.95 customer satisfaction score, 71% fewer delivery-related refunds, and a 41% increase in customer lifetime value. That’s how Veho is turning delivery from a cost center into a value-driver. Learn why leading brands like Macy’s, Saks, Lululemon, Sephora, Hello Fresh and dozens more, and 3PLs like Flexport and Shipbob, trust their brands and bottom lines to Veho at shipveho.com.

2026 CONFERENCE PACKAGES

REGISTER BY 8/20 AND SAVE $200 ON ANY CONFERENCE PACKAGE! SPECIAL BONUS! USE PROMO CODE: PFCB26 AND SAVE AN ADDITIONAL $200 THAT’S A $400 SAVINGS! REGISTER HERE

*Platinum Plus Package includes priority concierge check-in, exclusive access to the Platinum Plus Conference Lounge and VIPP Lounge on the Exhibit Floor, and industry-first travel rebate program.

**Free for qualified shipper attendees (shipper, retailer, manufacturer/wholesaler, or 3PL) Exhibit Hall-Only registration includes admission to The Grand Reception (Tuesday, September 15), Exhibit Floor Luncheon (Wednesday, September 16), and select Exhibit Hall food and networking events.

GROUP SAVINGS

GROUPS OF 3 OR MORE SAVE AN ADDITIONAL $300 PER PERSON

THE GAYLORD PALMS RESORT

Prepare to embark on an unforgettable PARCEL Forum ’26 Orlando adventure at the Gaylord Palms Resort! Just a few miles from the wonder of Walt Disney World and the thrills of Universal Orlando Resort, this spectacular resort is perfectly positioned only 19 miles from Orlando International Airport. The Gaylord Palms Resort is a premier destination that offers modern guest rooms, expansive meeting space, and imaginative touches. PARCEL Forum has secured a room block rate of $299 per night plus tax and a $45 per night resort fee. Reservations can be made by calling 407.586.0000 or online by visiting the HOTEL/TRAVEL page on PARCELforum.com If booking by phone, please reference PARCEL Forum to receive the discounted room rate.

PARCEL Forum '26 Conference Brochure

WHERE YOUR PACKAGE FULFILLMENT DREAMS COME

The State of the Parcel Shipping Marketplace

The Transformation of UPS: Inside the Strategy Reshaping the Parcel Industry

The Parcel Profit Squeeze: How Shippers Are Shifting from Cost Cutting to Cost Intelligence

WHERE THE MAGIC HAPPENS! OUR PEER-TO-PEER NETWORKING EVENTS...

THE SHIPPERS-ONLY KICK-OFF BREAKFAST

ANALYST DAY NETWORKING LUNCHEON

COCKTAILS IN PARADISE NETWORKING HOUR

SANDBAR CAFÉ

MARGARITAVILLE

WOMEN IN LOGISTICS MIMOSA MEET-UP

VIPP LOUNGE

WORKSHOPS & TOURS

PROGRAM AT A GLANCE

WORKSHOPS & TOURS

COCKTAILS IN PARADISE NETWORKING

PROGRAM AT A GLANCE

How AI Is Shaping the Future of Parcel

The Future of the Supply Chain: The Top Innovations & Trends for Your 2027 Logistics Playbook

Delivering on Expectations: The Next Frontier in eCommerce Logistics

Winners and Losers in Parcel Delivery: Disruptions, Trends & Impact

Mastering Your Parcel Carrier Agreement: Making Your Agreements More Beauty and Less Beast

Dynamic Tariffs & Trade: What Parcel Shippers Need to Know Now

The Future of Returns: From Cost Control to Intelligent Processing

The Digital Supply Chain: Orchestrating End-to-End Fulfillment Solutions

3 DAYS. 14 LEARNING PODS. 55+ SESSIONS.

CARRIER 411

TRANSPORTATION PRICING STRATEGY

MULTI-CARRIER DIVERSIFICATION

PRACTICAL AI

DELIVERY EXPERIENCE

ROBOTICS & AUTOMATION

WAREHOUSE OPTIMIZATION

2027 RATE IMPACT

DATA & VISIBILITY

GLOBAL SHIPPING STRATEGIES

MASTERING RETURNS

3PL OUTSOURCING

DC AUTOMATION

FINAL MILE TECH

101 CARRIER 411 Session to Be Announced

STRATEGY

2026 U.S. Parcel Market Outlook: Rising Costs, Market Pressure & Strategic Imperatives for High-Volume Shippers

Resilience by Design: Building a Multi-Regional Carrier Network

Why Parcel Decisions Keep Going Sideways (and How AI Helps)

LEARNING OBJECTIVES:

Boots to Customers,

Boots on the Ground: How Ariat Doubled Productivity with Robotics

The Future of Warehouse Optimization: The Case for a Unified Warehouse Optimization System

The USPS Strategy for Growth

Taking Back Control of Parcel Spend: Forecasting Costs, Optimizing Service, and Managing Risk

LEARNING OBJECTIVES:

302 MULTI-CARRIER DIVERSIFICATION

What Actually Happened When Shippers Used Alternative Carriers This Year

PRACTICAL AI

Build, Buy, or Blend? Designing an AI Stack without Lock-In

Madison Reed Achieved a Connected Delivery Experience

Preparing for the Age of Physical AI: How Robot Learning Is Reshaping Manual Labor

Warehouse: Smarter Slotting for Real Operational Gains

1 : 1 MEETINGS

On the Cusp: A New Parcel Carrier Landscape

Parcel P&L: Where Margin Slips Away While You’re Shipping

CASE STUDY Beyond Diversification: How Nordstrom Designed a Parcel Carrier Mix That Avoids Risk and Market Volatility

Beyond BI: Modeling and Simulation Applications for Parcel Data in the AI Age

End-to-End Fulfillment: Integrating Warehouse, Shipping & Returns to Increase Customer Loyalty

The Autonomous Warehouse: Moving Beyond Basic Integration to Master Operational Flow

Less Air, Less Damage, Less Cost: Using NMFC Modernization to Improve Packaging Performance

GROUP SAVINGS

GROUPS OF 3 OR MORE SAVE AN ADDITIONAL $300 PER PERSON

104 CARRIER 411

PANEL Regional Carriers: The New Power Players in Parcel Delivery

LEARNING OBJECTIVES:

PANEL Decision Intelligence in Action: 3PL & Shipper Perspectives on Shipping Cost Reduction Strategies

DIVERSIFICATION

Best Practices for Optimizing a Diversified Parcel Network with Modern Tech

Build Your Own AI Agent: A Live Workshop for Non-Technical Operational Automation

Beating the Rate Hikes: How a Dynamic Parcel Program at AS Beauty Group Protects CPG Margins

The Next Leap in Parcel Performance Is Not Automation: It’s Orchestration

CASE STUDY