Reasons And Feelings

E V E LY N ( Y I N G ) L U

Reasons And Feelings

\ \ 2 0 17 – 2 0 2 1

G R A P H I C D E S I G N_B FA \\

\\ PORTFOLIO

E V E LY N ( Y I N G ) L U

Reasons And Feelings

\ \ 2 0 17 – 2 0 2 1

G R A P H I C D E S I G N_B FA \\

\\ PORTFOLIO

REASONS AND FEELINGS \\

Reasons and feelings are the essential elements of a successful design.

When we work as designers, the first thing we have to do is to think about the issue. Why does this issue exist? Then solve or visualize it through design. As graphic designers, graphics, color, space, and type are the methods that we use to create a visual world that conveys the emotion and problem behind the reasons. Making those invisible emotions and reasons come to life and be seen is the purpose of designers.

This book emphasizes my four years of growth and constant exploration with issues, emotions, design, and self.

COPYRIGHT @ 2021 EVELYN (YING) LU All rights reserved. No part of this publication may be reproduced, stored in retrieval system, or transmitted in any form by any means electronic, mechanical, photocopying, recording or otherwise without permission from copyright holder.

Dedicated To My Dearest \ \ PA R E N T S

INSTRUCTORS \\

\\ FRIENDS

Changing Rhythms And Emotions

Fusion of Nature And Taste

Romancing The Skies With You

Refuse To Live As A Night Owl

\\ PROJECT 1

VISUAL SYSTEM \\

\ \ P. 0 8 - 3 7

\\ PROJECT 5

B R A N D I N G S T R AT E G Y \ \

\ \ P. 1 1 4 - 1 4 1

\\ PROJECT 2

PA C K A G E D E S I G N \ \

\ \ P. 3 8 - 5 7

\\ PROJECT 6

GRAPHIC DESIGN \\

\ \ P. 1 4 2 - 1 6 7

Table Of Con tents \\ PROJECT 0

COURSE \\

\ \ PA G E

Table For One

\\ PROJECT 3

Still Wonderful TYPOGRAPHY \\

\ \ P. 5 8 - 7 7

Needs Of Mom Are Our Priority

\\ PROJECT 7

PA C K A G I N G \ \

\ \ P. 1 6 8 - 2 2 5

Desire Hidden In Darkness \\ PROJECT 4

VISUAL SYSTEM \\

\ \ P. 7 8 - 1 1 3

E V E LY N ( Y I N G ) L U \ \ B F A

\ \ M U S I C F E S T I VA L

REASONS AND FEELINGS

Changing Rhythms And Emotions P S YC H E D E L I C T R A N C E \\

PROJECT 01

\\ M O O DY

\\ 148° | 2021

PROJECT \\

INSTRUCTOR \\

148° | 2021

Troy Alders

COURSE \\

SEMESTER \\

Visual Systems 1

Fall 2020

10 / 11

“Music expresses feeling and thought, without language; it was below and before speech, and it is above and beyond all words.”

– Robert G. Ingersoll

OBJECTIVE \\ This project aims to create a visual design system for a music festival that seeks to raise people's awareness of mood disorders as a social issue. Mood disorders usually manifest as momentary mood changes that negatively influence daily life.

APPROACH \\ Through researching all the music genres, I decided to base the festival theme music on Psychedelic trance, Trance Music, and Dark psytrance. The visual expression is designed blurred gradient as the primary color tone, overlapping with laser effect to express the psychedelic music theme and mood change. The abstract graphics represent people's struggles while their emotions have changed a lot.

E V E LY N ( Y I N G ) L U \ \ B F A REASONS AND FEELINGS

PROJECT 01

\\ 148° | 2021

10 / 11

\ CHANGING RHYTHMS AND EMOTIONS \ A music festival for mood disorders in social issues.

E V E LY N ( Y I N G ) L U \ \ B F A REASONS AND FEELINGS

PROJECT 01

\\ 148° | 2021

14 / 15

E V E LY N ( Y I N G ) L U \ \ B F A REASONS AND FEELINGS

PROJECT 01

\\ 148° | 2021

16 / 17

E V E LY N ( Y I N G ) L U \ \ B F A REASONS AND FEELINGS

PROJECT 01

\\ 148° | 2021

18 / 19

E V E LY N ( Y I N G ) L U \ \ B F A REASONS AND FEELINGS

PROJECT 01

\\ 148° | 2021

20 / 21

E V E LY N ( Y I N G ) L U \ \ B F A REASONS AND FEELINGS

PROJECT 01

\\ 148° | 2021

22 / 23

\ CHANGING RHYTHMS AND EMOTIONS \ A music festival for mood disorders in social issues.

E V E LY N ( Y I N G ) L U \ \ B F A REASONS AND FEELINGS

PROJECT 01

\\ 148° | 2021

24 / 25

\ CHANGING RHYTHMS AND EMOTIONS \ A music festival for mood disorders in social issues.

E V E LY N ( Y I N G ) L U \ \ B F A REASONS AND FEELINGS

PROJECT 01

\\ 148° | 2021

26 / 27

\ CHANGING RHYTHMS AND EMOTIONS \ A music festival for mood disorders in social issues.

E V E LY N ( Y I N G ) L U \ \ B F A

PROJECT 01

\\ 148° | 2021

28 / 29

E V E LY N ( Y I N G ) L U \ \ B F A REASONS AND FEELINGS

PROJECT 01

\\ 148° | 2021

30 / 31

\ CHANGING RHYTHMS AND EMOTIONS \ A music festival for mood disorders in social issues.

E V E LY N ( Y I N G ) L U \ \ B F A REASONS AND FEELINGS

PROJECT 01

\\ 148° | 2021

32 / 33

E V E LY N ( Y I N G ) L U \ \ B F A REASONS AND FEELINGS

PROJECT 01

\\ 148° | 2021

34 / 35

\ CHANGING RHYTHMS AND EMOTIONS \ A music festival for mood disorders in social issues.

E V E LY N ( Y I N G ) L U \ \ B F A REASONS AND FEELINGS

PROJECT 01

\\ 148° | 2021

36 / 37

E V E LY N ( Y I N G ) L U \ \ B F A

\ \ C H A R D O N N AY

REASONS AND FEELINGS

Fusion of Nature And Taste CABERNET SAUVIGNON \\

PROJECT 02

\\ WINE LABEL DESIGN

\\ MEADOWCROFT WINES

PROJECT \\

INSTRUCTOR \\

Meadowcroft Wines

Thomas McNulty

COURSE \\

SEMESTER \\

Package Design 3

Summer 2020

40 / 41

“Accept what life offers you and try to drink from every cup. All wines should be tasted; some should only be sipped, but with others, drink the whole bottle.”

— Paulo Coelho, Brida

OBJECTIVE \\ This project aims to design Cabernet Sauvignon and Chardonnay wine labels for Meadowcroft Wines at a range of price points and design its gift packaging for High-end price points.

APPROACH \\ For the Mid-price point wine label, I designed it with the idea of "fusion" to represent the primary branding concept of Meadowcroft Wines, embodying the traditions of European wines and expressing the creativity of California. The concept of " fusion" is shown through the intersecting label shape directly. And then, the idea of the High-end price point wine label is minimalist and modern, mainly to emphasize its name and its identity, " Honeybee," which symbolizes this conscientious work and the process of transformation from wine grapes into outstanding wine.

E V E LY N ( Y I N G ) L U \ \ B F A REASONS AND FEELINGS

PROJECT 02

\\ MEADOWCROFT WINES

40 / 41

\ FUSION OF NATURE AND TASTE \ Wine label design for Meadowcroft Wines.

\ FUSION OF NATURE AND TASTE \ Wine label design for Meadowcroft Wines.

E V E LY N ( Y I N G ) L U \ \ B F A REASONS AND FEELINGS

PROJECT 02

\\ MEADOWCROFT WINES

46 / 47

\ FUSION OF NATURE AND TASTE \ Wine label design for Meadowcroft Wines.

E V E LY N ( Y I N G ) L U \ \ B F A REASONS AND FEELINGS

PROJECT 02

\\ MEADOWCROFT WINES

48 / 49

\ FUSION OF NATURE AND TASTE \ Wine label design for Meadowcroft Wines.

E V E LY N ( Y I N G ) L U \ \ B F A REASONS AND FEELINGS

PROJECT 02

\\ MEADOWCROFT WINES

50 / 51

E V E LY N ( ( Y I N G ) ) LLUU \\\\ BBFFAA REASONS AND FEELINGS

PROJECT 02

\\ MEADOWCROFT WINES

52 08 / 09 53

E V E LY N ( Y I N G ) L U \ \ B F A REASONS AND FEELINGS

PROJECT 02

\\ MEADOWCROFT WINES

54 / 55

\ FUSION OF NATURE AND TASTE \ Wine label design for Meadowcroft Wines.

E V E LY N ( Y I N G ) L U \ \ B F A REASONS AND FEELINGS

PROJECT 02

\\ MEADOWCROFT WINES

56 / 57

E V E LY N ( Y I N G ) L U \ \ B F A

\\ COOKBOOK

REASONS AND FEELINGS

Table For One Still Wonderful SIMPLE DELICACY \\

PROJECT 03

\\ SOLO

\\ SOLO_COOKBOOK

PROJECT \\

INSTRUCTOR \\

Solo_Cookbook

Ariel Grey

COURSE \\

SEMESTER \\

Typography 3

Spring 2020

60 / 61

“Be able to be alone. Lose not the advantage of solitude, and the society of thyself.”

— Thomas Browne

OBJECTIVE \\ The goal of this project is to design the typography for a non-traditional cookbook and some deliverables, such as posters, tickets, etc.

APPROACH \\ The topic I have chosen is food for one. Nowadays, it has become a common situation for people to eat and drink alone. Eating alone has become a popular new life trend worldwide. Solo is a cookbook designed mainly for the person who eats alone. It helps people prepare food for one, making food easy to cook but still delicate.

E V E LY N ( Y I N G ) L U \ \ B F A REASONS AND FEELINGS

PROJECT 03

\\ SOLO_COOKBOOK

60 / 61

E V E LY N ( Y I N G ) L U \ \ B F A REASONS AND FEELINGS

PROJECT 03

\\ SOLO_COOKBOOK

64 / 65

E V E LY N ( Y I N G ) L U \ \ B F A REASONS AND FEELINGS

PROJECT 03

\\ SOLO_COOKBOOK

66 / 67

\ TABLE FOR ONE STILL WONDERFUL \ A cookbook design for solo.

E V E LY N ( Y I N G ) L U \ \ B F A REASONS AND FEELINGS

PROJECT 03

\\ SOLO_COOKBOOK

68 / 69

E V E LY N ( Y I N G ) L U \ \ B F A REASONS AND FEELINGS

PROJECT 03

\\ SOLO_COOKBOOK

70 / 71

72 / 73

\ TABLE FOR ONE STILL WONDERFUL \ A cookbook design for solo.

E V E LY N ( Y I N G ) L U \ \ B F A REASONS AND FEELINGS

74 / 75

\ TABLE FOR ONE STILL WONDERFUL \ A cookbook design for solo.

E V E LY N ( Y I N G ) L U \ \ B F A REASONS AND FEELINGS

PROJECT 03

\\ SOLO_COOKBOOK

76 / 77

E V E LY N ( Y I N G ) L U \ \ B F A

\ \ F I L M F E S T I VA L

REASONS AND FEELINGS

Desire Hidden In Darkness

THE VENGEANCE TRILOGY \\

PROJECT 04

\\ VIOLENT

\\ BLACK DESIRE

PROJECT \\

INSTRUCTOR \\

Black Desire

Hunter Wimmer

COURSE \\

SEMESTER \\

Visual Systems 2

Spring 2021

80 / 81

“Living without hate for people is almost impossible. There is nothing wrong with fantasizing about revenge. You can have that feeling. You just shouldn't act in it.”

— Park Chan‑wook

OBJECTIVE \\ The goal of this project is to establish a personal film festival and exhibition for Korean film director Park chan-wook and to design the entire visual system of the festival based on the style of his work.

APPROACH \\ After researching Park Chan-wook and watching his famous films, I found that the themes and styles of his films are mainly about violence, revenge, and crime.

From the basis of this, I identified a theme to explore: Dirty desires are something hidden deep in people's humanity; darkness is their rapture period. Meanwhile, I created the paper tearing and red scratch line as the main visual graphic elements.

E V E LY N ( Y I N G ) L U \ \ B F A REASONS AND FEELINGS

PROJECT 04

\\ BLACK DESIRE

80 / 81

\ DESIRE HIDDEN IN DARKNESS \ A visual system design for Park Chan‑wook film festival.

E V E LY N ( Y I N G ) L U \ \ B F A REASONS AND FEELINGS

PROJECT 04

\\ BLACK DESIRE

84 / 85

E V E LY N ( Y I N G ) L U \ \ B F A REASONS AND FEELINGS

PROJECT 04

\\ BLACK DESIRE

86 / 87

\ DESIRE HIDDEN IN DARKNESS \ A visual system design for Park Chan‑wook film festival.

E V E LY N ( Y I N G ) L U \ \ B F A REASONS AND FEELINGS

PROJECT 04

\\ BLACK DESIRE

88 / 89

E V E LY N ( Y I N G ) L U \ \ B F A REASONS AND FEELINGS

PROJECT 04

\\ BLACK DESIRE

90 / 91

E V E LY N ( Y I N G ) L U \ \ B F A REASONS AND FEELINGS

PROJECT 04

\\ BLACK DESIRE

92 / 93

\ DESIRE HIDDEN IN DARKNESS \ A visual system design for Park Chan‑wook film festival.

E V E LY N ( Y I N G ) L U \ \ B F A REASONS AND FEELINGS

PROJECT 04

\\ BLACK DESIRE

94 / 95

E V E LY N ( Y I N G ) L U \ \ B F A REASONS AND FEELINGS

PROJECT 04

\\ BLACK DESIRE

96 / 97

E V E LY N ( Y I N G ) L U \ \ B F A REASONS AND FEELINGS

PROJECT 04

\\ BLACK DESIRE

98 / 99

{ DESIRE \D E S I R E HHIDDEN I D D E N IN I NDARKNESS D A R K N E S}S \ for A v i sA u afilm l s y sfestival t e m d e svisual i g n f odeaign r Park C h aPark n ‑ w oChan-wook. ok film festival.

E V E LY N ( Y I N G ) L U \ \ B F A REASONS AND FEELINGS

PROJECT 04

\\ BLACK DESIRE

100 / 101

\ DESIRE HIDDEN IN DARKNESS \ A visual system design for Park Chan‑wook film festival.

E V E LY N ( Y I N G ) L U \ \ B F A REASONS AND FEELINGS

PROJECT 04

\\ BLACK DESIRE

102 / 103

\ DESIRE HIDDEN IN DARKNESS \ A visual system design for Park Chan‑wook film festival.

104 / 105

\ DESIRE HIDDEN IN DARKNESS \ A visual system design for Park Chan‑wook film festival.

E V E LY N ( Y I N G ) L U \ \ B F A REASONS AND FEELINGS

PROJECT 04

\\ BLACK DESIRE

106 / 107

\ DESIRE HIDDEN IN DARKNESS \ A visual system design for Park Chan‑wook film festival.

E V E LY N ( Y I N G ) L U \ \ B F A REASONS AND FEELINGS

PROJECT 04

\\ BLACK DESIRE

108 / 109

E V E LY N ( Y I N G ) L U \ \ B F A REASONS AND FEELINGS

PROJECT 04

\\ BLACK DESIRE

110 / 111

E V E LY N ( Y I N G ) L U \ \ B F A

\\ AU S P I C I O U S_S WA L LOW

REASONS AND FEELINGS

Romancing The Skies With You EASTERN SUNRISE \\

PROJECT 05

\\ AIRLINE

\\ CHINA EASTERN AIRLINES

PROJECT \\

INSTRUCTOR \\

China Eastern Airlines

Thomas McNulty

COURSE \\

SEMESTER \\

Strategies for Branding

Summer 2020

116 / 117

“Once you have tasted flight, you will forever walk the earth with your eyes turned skyward, for there you have been, and there you will always long to return.”

— Leonardo da Vinci

OBJECTIVE \\ The goal of this project is to upgrade branding strategy for China Eastern Airlines, including a complete brand identity guideline and a series of deliverables.

APPROACH \\ I decided to maintain the graphic element of "swallow" from the previous identity as the core design element for the new identity design, which carries their wish for passengers' harmony and good fortune. For the color scheme, red and blue symbolize the "sunrise in the east" and "the sea is full of rivers."

E V E LY N ( Y I N G ) L U \ \ B F A REASONS AND FEELINGS

PROJECT 05

\\ CHINA EASTERN AIRLINES

116 / 117

\ ROMANCING THE SKIES WITH YOU \ Branding strategy design for China Eastern Airlines.

E V E LY N ( Y I N G ) L U \ \ B F A REASONS AND FEELINGS

PROJECT 05

\\ CHINA EASTERN AIRLINES

120 / 121

\ ROMANCING THE SKIES WITH YOU \ Branding strategy design for China Eastern Airlines.

CMYK

100 100 25 25

RGB

41 35 92

HEX

#00008f

PENTONE

2105C

CMYK

13 100 100 7

RGB

197 21 23

HEX

# c51715

PENTONE

3517C

E V E LY N ( Y I N G ) L U \ \ B F A REASONS AND FEELINGS

PROJECT 05

\\ CHINA EASTERN AIRLINES

122 / 123

\ ROMANCING THE SKIES WITH YOU \ Branding strategy design for China Eastern Airlines.

E V E LY N ( Y I N G ) L U \ \ B F A REASONS AND FEELINGS

PROJECT 05

\\ CHINA EASTERN AIRLINES

124 / 125

\ ROMANCING THE SKIES WITH YOU \ Branding strategy design for China Eastern Airlines.

E V E LY N ( Y I N G ) L U \ \ B F A REASONS AND FEELINGS

PROJECT 05

\\ CHINA EASTERN AIRLINES

126 / 127

\ ROMANCING THE SKIES WITH YOU \ Branding strategy design for China Eastern Airlines.

E V E LY N ( Y I N G ) L U \ \ B F A REASONS AND FEELINGS

PROJECT 05

\\ CHINA EASTERN AIRLINES

130 / 131

E V E LY N ( Y I N G ) L U \ \ B F A REASONS AND FEELINGS

PROJECT 05

\\ CHINA EASTERN AIRLINES

132 / 133

E V E LY N ( Y I N G ) L U \ \ B F A REASONS AND FEELINGS

PROJECT 05

\\ CHINA EASTERN AIRLINES

134 / 135

E V E LY N ( Y I N G ) L U \ \ B F A REASONS AND FEELINGS

PROJECT 05

\\ CHINA EASTERN AIRLINES

136 / 137

\ ROMANCING THE SKIES WITH YOU \ Branding strategy design for China Eastern Airlines.

E V E LY N ( Y I N G ) L U \ \ B F A

\\ INSOMNIA

REASONS AND FEELINGS

Refuse To Live As A Night Owl M O B I L E A P P L I C AT I O N \ \

PROJECT 06

\\ UI, UX

\\ PILLOW MOON

PROJECT \\

INSTRUCTOR \\

Pillow Moon

Phil Hamlett

COURSE \\

SEMESTER \\

Graphic Design 3

Spring 2020

144 / 145

“I've always envied people who sleep easily. Their brains must be cleaner, the floorboards of the skull well swept, all the little monsters closed up in a steamer trunk at the foot of the bed.”

— David Benioff, City of Thieves

OBJECTIVE \\ The goal of this project is to discover three problems from your life, then design an app to solve it. I chose to solve the problem of insomnia.

APPROACH \\ Through background research on relieving insomnia, I decided to promote the quality of sleep through hearing, such as white noise, light music, etc. The overall visual style of this app is on the darker side of the mode. Pillow Moon App's recording and tracking features help users better know their sleep quality. Additionally, the function of flexibly combining audio clips allows users to personalize their own white noise.

E V E LY N ( Y I N G ) L U \ \ B F A REASONS AND FEELINGS

PROJECT 06

\\ PILLOW MOON

144 / 145

\ REFUSE TO LIVE AS A NIGHT OWL \ App development for insomnia.

E V E LY N ( Y I N G ) L U \ \ B F A REASONS AND FEELINGS

PROJECT 06

\\ PILLOW MOON

148 / 149

\ REFUSE TO LIVE AS A NIGHT OWL \ App development for insomnia.

E V E LY N ( Y I N G ) L U \ \ B F A REASONS AND FEELINGS

PROJECT 06

\\ PILLOW MOON

152 / 153

\ REFUSE TO LIVE AS A NIGHT OWL \ App development for insomnia.

Home

Category

Display

Sleep Record

Radio

White Noise

Favourite

Sleep Guide

Account

E V E LY N ( Y I N G ) L U \ \ B F A REASONS AND FEELINGS

PROJECT 06

\\ PILLOW MOON

154 / 155

\ REFUSE TO LIVE AS A NIGHT OWL \ App development for insomnia.

E V E LY N ( Y I N G ) L U \ \ B F A REASONS AND FEELINGS

PROJECT 06

\\ PILLOW MOON

156 / 157

\ REFUSE TO LIVE AS A NIGHT OWL \ App development for insomnia.

E V E LY N ( Y I N G ) L U \ \ B F A REASONS AND FEELINGS PROJECT 06 \\ PILLOW MOON

Forest Rain

Water Drops

Rolling Thunder

Lab Liquid

Hurricanes

Fire Crackles

Cutting Board

Boiling Pot

160 / 161

\ REFUSE TO LIVE AS A NIGHT OWL \ App development for insomnia.

E V E LY N ( Y I N G ) L U \ \ B F A REASONS AND FEELINGS

PROJECT 06

\\ PILLOW MOON

164 / 165

\ REFUSE TO LIVE AS A NIGHT OWL \ App development for insomnia.

E V E LY N ( Y I N G ) L U \ \ B F A REASONS AND FEELINGS

PROJECT 06

\\ PILLOW MOON

166 / 167

E V E LY N ( Y I N G ) L U \ \ B F A

\ \ R E TA I L S T O R E

REASONS AND FEELINGS

Needs Of Mom Are Our Priority PA C K A G I N G \ \

PROJECT 07

\\ TEAMWORK

\ \ M O M _ PA C K A G I N G

PROJECT \\

INSTRUCTOR \\

Mom_Packaging

Thomas McNulty

COURSE \\

SEMESTER \\

Package Design 4

Fall 2020

170 / 171

“When you are a mother, you are never really alone in your thoughts. A mother always has to think twice, once for herself and once for her child.”

— Sophia Loren

OBJECTIVE \\ This project was a group project that involved me and six other designers collaborating to develop a unique brand and a cohesive visual system and explore possible product line extensions and sub-brands.

TEAM MEMBERS \\

APPROACH \\

Regina Padron

Our team has designed a multi-brand retail store to

Paul Jeon

meet the needs of moms. The primary purpose of Retail

Howard Chen

MOM was to build an innovative brand of healthy and

Alex Lang

functional quality merchandise that all moms can shop

Tom Galang

for guilt-free. Then, we formed a coherent brand strategy

Luna Deng

with one overarching brand, MOM, and five sub-brands, each of them representing its personality and intent.

My teammates Howard, Tom, and I were charged with the sub-brand "Bitty Bites", a family food line for babies and parents. The entire collection is designed with a focus on bright colors and illustrations.

E V E LY N ( Y I N G ) L U \ \ B F A REASONS AND FEELINGS

PROJECT 07

\ \ M O M _ PA C K A G I N G

170 / 171

\ NEEDS OF MOM ARE OUR PRIORITY \ Packaging visual system design for MOM retail brand.

Retail Brand

Mom ESSENTIALS & PRODUCTS \\ Practical Caring Charming

E V E LY N ( Y I N G ) L U \ \ B F A

Sub–brands

FAMILY FOOD \\ Fun Clean Organic

REASONS AND FEELINGS

Bitty Bites

TruEssence HEALTH & WELLNESS \\

Bright Organic

CHILD ESSENTIALS \\ Young

\ \ M O M _ PA C K A G I N G

Kiddo

PROJECT 07

Authentic

Fun Charismatic

True Threads APPAREL \\ Eco-friendly Warm Traditional

174 / 175

\ NEEDS OF MOM ARE OUR PRIORITY \ Packaging visual system design for MOM retail brand.

E V E LY N ( Y I N G ) L U \ \ B F A REASONS AND FEELINGS

PROJECT 07

\ \ M O M _ PA C K A G I N G

178 / 179

E V E LY N ( Y I N G ) L U \ \ B F A REASONS AND FEELINGS

PROJECT 07

\ \ M O M _ PA C K A G I N G

180 / 181

\ NEEDS OF MOM ARE OUR PRIORITY \ Packaging visual system design for MOM retail brand.

E V E LY N ( Y I N G ) L U \ \ B F A REASONS AND FEELINGS

PROJECT 07

\ \ M O M _ PA C K A G I N G

182 / 183

\ NEEDS OF MOM ARE OUR PRIORITY \ Packaging visual system design for MOM retail brand.

E V E LY N ( Y I N G ) L U \ \ B F A REASONS AND FEELINGS

186 / 187

\ NEEDS OF MOM ARE OUR PRIORITY \ Packaging visual system design for MOM retail brand.

\ NEEDS OF MOM ARE OUR PRIORITY \ Packaging visual system design for MOM retail brand.

E V E LY N ( Y I N G ) L U \ \ B F A REASONS AND FEELINGS

PROJECT 07

\ \ M O M _ PA C K A G I N G

190 / 191

\ NEEDS OF MOM ARE OUR PRIORITY \ Packaging visual system design for MOM retail brand.

E V E LY N ( Y I N G ) L U \ \ B F A REASONS AND FEELINGS

PROJECT 07

\ \ M O M _ PA C K A G I N G

192 / 193

E V E LY N ( Y I N G ) L U \ \ B F A REASONS AND FEELINGS

PROJECT 07

\ \ M O M _ PA C K A G I N G

194 / 195

196 / 197

\ NEEDS OF MOM ARE OUR PRIORITY \ Packaging visual system design for MOM retail brand.

E V E LY N ( Y I N G ) L U \ \ B F A REASONS AND FEELINGS

202 / 203

E V E LY N ( Y I N G ) L U \ \ B F A REASONS AND FEELINGS

PROJECT 07

\ \ M O M _ PA C K A G I N G

204 / 205

E V E LY N ( Y I N G ) L U \ \ B F A REASONS AND FEELINGS

PROJECT 07

\ \ M O M _ PA C K A G I N G

206 / 207

E V E LY N ( Y I N G ) L U \ \ B F A REASONS AND FEELINGS

PROJECT 07

\ \ M O M _ PA C K A G I N G

210 / 211

E V E LY N ( Y I N G ) L U \ \ B F A REASONS AND FEELINGS

PROJECT 07

\ \ M O M _ PA C K A G I N G

212 / 213

\ NEEDS OF MOM ARE OUR PRIORITY \ Packaging visual system design for MOM retail brand.

214 / 215

E V E LY N ( Y I N G ) L U \ \ B F A REASONS AND FEELINGS

PROJECT 07

\ \ M O M _ PA C K A G I N G

216 / 217

\ NEEDS OF MOM ARE OUR PRIORITY \ Packaging visual system design for MOM retail brand.

E V E LY N ( Y I N G ) L U \ \ B F A REASONS AND FEELINGS

PROJECT 07

\ \ M O M _ PA C K A G I N G

218 / 219

\ NEEDS OF MOM ARE OUR PRIORITY \ Packaging visual system design for MOM retail brand.

E V E LY N ( Y I N G ) L U \ \ B F A REASONS AND FEELINGS

PROJECT 07

\ \ M O M _ PA C K A G I N G

222 / 223

Thank you

TO MY FAMILY \\ My lovely Mom and Dad. Thank you for always supporting me, encouraging me, and loving me. It gives me the courage to chase my future. When I meet bottlenecks, you always stay with me patiently to find inspiration and try new things together. I do appreciate both of you being my backup.

TO MY INSTRUCTORS \\ Thanks to Mary Scott, Phil Hamlett, Thomas McNulty, Jacques Rossouw, Hunter Wimmer, Ariel Grey, Troy Alders. It has been a wonderful journey with you for the past few years. Thank you for all the countless inspirations and guidance that made me the better designer I am today.

TO MY FRIENDS \\ Thank you for all of your support and encouragement through this fabulous process. Thanks for being there for me through the trails and those hard times, brainstorming and inspiring me so much. You guys are the best partner in this journey, sharing all the moments and feelings with me.

226 / 227

Colo phon CONTACT \\ Evelyn (Ying) Lu +1 415 539 9483 yinglu3049792745@gmail.com evelynludesign.com

INSTRUCTOR \\ Mary Scott

SCHOOL \\ Academy of Art University School of Graphic Design & Digital Media

MAJOR \\ Graphic Design Bachelor of Fine Arts

BOOK TITLE \\ Reasons And Feelings

TYPOGRAPHY \\ Bodoni 72 Usual

PRINTING & BINDING \\ Blurb.com

PHOTOGRAPHY \\ Unsplash.com Pexels.com Oliver Takáč

PAPER \\ Mohawk Superfine Eggshell 100 # Text

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