GR425 |Annotated Process Journal | Evelyn Lu

BLACK DESIRE_ ANNOTATED PROCESS JOURNAL

PARK CHAN-WOOK FILM FESTIVAL

Annotated Process Journal

GR425 VISUAL SYSTEM 2 EVELYN LU

01

01 INITIAL RESEARCH

01

BLACK DESIRE_ ANNOTATED PROCESS JOURNAL

“In my opinion, all relationships between people have some sort of violence, and it is central.”

— Park Chan–wook

01

01 INITIAL RESEARCH

CONTENTS

01

BLACK DESIRE_ ANNOTATED PROCESS JOURNAL

01 Initial Research Park Chan–wook Selected Films Design Brief Storyline Doodle Director Connection Film Moodboards

02 Visual Development Design Guideline Photo Treatment Festival Title and Logotype Logotype Development

03 Deliverables Poster

Advertisements App Catalog Tickets Soundtrack package Schedule Business System Exhibition Website

01

01 INITIAL RESEARCH

01

BLACK DESIRE_ ANNOTATED PROCESS JOURNAL

01 Initial Research Park Chan–wook Selected Films Design Brief Storyline Doodle Director Connection Film Moodboards

01

01 INITIAL RESEARCH

01

BLACK DESIRE_ ANNOTATED PROCESS JOURNAL

PARK CHAN-WOOK “The audience seems hazy to me, shrouded in a veil through which I can’t see.”

DIRECTOR BIOGRAPHY Park Chan-wook, a South Korean film director. He is considered as one of the greatest filmmakers in the Korean film industry. His work has been admired by many famous directors, including Quentin Tarantino. Tarantino even went on to cast his vote for Park’s popular movie, ‘Oldboy,’ helping it win the Grand Prix Award at the 2004 Cannes Film Festival. Park is known for embellishing world cinema with visually mesmerizing movies, such as ‘Joint Security Area,’ ‘Thirst,’ ‘Oldboy,’ ‘Lady Vengeance,’ etc.

His movies often display violence as they usually deal with intense subject matter. Not surprisingly, he has been targeted by journalists and critics for producing violent movies that glorify vengeance, but Park reckons that as an artist, he has complete freedom when it comes to capturing the essence of an emotion. In spite of making movies that display excessive violence, Park is one of the most celebrated directors in Korea.

09

01 INITIAL RESEARCH

FILMOGRAPHY

10

1992

The Moon Is…the Sun’s Dream

1997

Trio

2000

Joint Security Area

2000

Anarchists

2001

The Humanist

2002

A Bizarre Love Triangle

2002

Sympathy for Mr. Vengeance

2003

Oldboy

BLACK DESIRE_ ANNOTATED PROCESS JOURNAL

2005

Lady Vengeance

2005

Boy Goes to Heaven

2006

I’m a Cyborg, But That’s Ok

2009

Thirst

2013

Snowpiercer

2013

Stoker

2016

The Handmaiden

2016

The Truth Beneath

11

01 INITIAL RESEARCH

DESIGN BRIEF

To create a cohesive visual system, I use different thematic conceptual tools to help me construct guiding principles that serve as design decisions.

FESTIVAL NAME Black Desire Dirty aspiration is something hidden deep in people’s hearts, darkness is their carnival times

THE THREAD Written to summarize the style and overall vision of Park Chanwook’s films, it is the paramount part of the entire festival’s visual system, which is used to build the core concept.

In the shadow of the city, desires, sins, and anger are suppressed. Rationality and humanity are madly blooming. Men who are controlled by negative emotions attempt to use violence to break this cage.

Men finally walk out of that cage and restored their original conscience and humanity while blood and sins stain their hands.

13

BLACK DESIRE_ ANNOTATED PROCESS JOURNAL

DATE

AUDIENCE

August 23 – August 31, 2024

Students of film director / Choreographer/ People who want to explore the aesthetics of violence under the lens / People who want to explore the art of color under the lens / The public who like dark movie themes

The birthday of Park Chan-wook is August 23 , 2024 is Commemorating the 20th anniversary of the Grand Bell Awards, Best Director of South Korea, and the Oldboy, which won the Grand Prix at the Cannes Festival

LOCATION

ADDITIONAL EVENT

Korean Film Museum, Seoul

The MUBI company and Korean Film Museum decided to jointly organize a one-week special exhibition for park chan-wook on August 24, 2024, to celebrate his film Oldboy won the Best Director of the Grand Bell Awards and Grand Prix at the Cannes Festival.

This museum is dedicated to everything related to Korean cinema. It holds a special exhibition to pay tribute to director Park Chan-wook to better showcase his classic films. Visitors can watch all of park chan-wook’s films and can also participate in special programs such as the film making process experience.

MUBI will select the famous movies of park chan-wook to be showcased and viewable online within this week.

All proceeds from the festival go into public welfare. www.mubi.com/cast/park-chan-wook

14

01 INITIAL RESEARCH

DIRECTOR CONNECTION The visual guide finds space for overlap in writer, art direction, musical video, and director.

This has had a crucial impact on Park Chan-wook, and mind mapping helps people understand it more intuitively.

RICHARD B

An American scre novelist and film p

ROMAN POLANSKI A Polish-French film director, producer, writer, and actor.

“In Cold Blood’ do it is able to reflect portrays the strea with incredible im sic. I want to do a on a real story, too — Park Chan-Woo

ROBERT ALDRICH An American film director, producer, and screenwriter.

Movie - The Grissom Gang “He is able to find and portray beauty in destruction, humor in violence and terror.”

— Park Chan-Wook

ALFRED HITCHCOCK An English film director, producer, and screenwriter, who Known as the “Master of Suspense”.

Park Chan-wook was inspired to become a film director after seeing Hitchcock’s “Vertigo” in college

INFLUENCE MINDMAP Key influence on park chan-wook

01

“Vertigo was the film, when I was watching it, I decided to be a filmmaker. In terms of that, he provided one of the decisive reasons for me to become a filmmaker in the first place.

However, as time passed by, I would watch other films as well. When I talk about filmmakers who have influenced my filmmaking, my work, I wouldn’t cite him only but other filmmakers who have provided influence to my filmmaking.”

— Park Chan-Wook

STANLEY KUBRICK

An American film director, produce screenwriter, and photographer. H frequently cited as one of the grea filmmakers in cinematic history. Hi films, which are mostly adaptation of novels or short stories, cover a w range of genres, and are noted for their realism, dark humor, unique c matography, extensive set designs evocative use of music.

BLACK DESIRE_ ANNOTATED PROCESS JOURNAL

BROOKS

eenwriter, film director, producer.

oesn’t only show facts, t human sentiment. It am of consciousness mages and great mumovie like that based o.” ok

er, He is atest is ns wide

cines, and

INGMAR BERGMAN

PHILIP GLASS

ART

An American composer and pianist.

A Swedish film director, screenwriter, and producer.

“When I think of Bergman, I am impressed by the way he handles physical violence, which is to not show it. Rather, he deals with violence and tension as internal conflicts contained in the characters’ minds.”

— Park Chan-Wook

JUERGEN TELLER A German fine-art and fashion photographer. Teller’s work is full of humour and it’s provocative and erotic.

MUSIC

SOPHOCLES One of three ancient Greek tragedians whose plays have survived.

DIRECTOR

WRITER

SARAH WATERS dark, scary and erotic, and all deal with the subject matter of lesbianism.

PARK CHAN-WOOK

KURT VONNEGUT An American writer

CINEMATIC WILLIAM SHAKESPEARE KIM KI-YOUNG A South Korean film director, known for his intensely psychosexual and melodramatic horror films, often focusing on the psychology of their female characters.

“He is able to find and portray beauty in destruction, humor in violence and terror.”

— Park Chan-Wook

SAM FULLER An American screenwriter, novelist, and film director known for low-budget, understated genre movies with controversial themes, often made outside the conventional studio system.

JAMES BOND FILM FRANZ KAFKA

An English playwright, poet, and actor, widely regarded as the greatest writer in the English language and the world’s greatest dramatist

A German-speaking Bohemian novelist and short-story writer. His work fuses elements of realism and the fantastic. It typically features isolated protagonists facing bizarre or surrealistic predicaments and incomprehensible socio-bureaucratic powers. It has been interpreted as exploring themes of AKIRA KUROSAWA alienation, existential anxiety, guilt, A Japanese film director, screenwriter, and absurdity. and producer. He is regarded as one of the most important and influential filmmakers in the history of cinema.

“High and Low” changed the course of Mr. Park’s own cinematic career.

01

01 INITIAL RESEARCH

STORYLINE GRAPHIC

A graphical representation of all the ups and downs in park chan-wook’s films to understand his work more visually

PLOT GRAPHIC Considering that most of Park Chan-wook’s movies are narrated, story plots and plot reversals with the characters’ emotional ups and downs, and even use violence and blood to reflect the characters’ inner struggles and crazy sickness. Simultaneously, similar actions or recurring objects are used to express the relationship between the characters and the characters’ hearts and transitions. Therefore, as a whole, it can be said that the emotional ups and downs support and wrap the movie

01

BLACK DESIRE_ ANNOTATED PROCESS JOURNAL

GUIDING NARRATIVE A thread-based guided vignette narrative written to better build a consistent visual system, explaining and paying homage to the director’s style.

WHO I am a police academy intern. This is the first day I joined the Behavioral Analysis Unit of NCAVC. WHERE I wandered on the street, watching the pedestrians in this city.

WHAT I have just finished today’s crime scene survey with my senior, and it is the first time that I have come into contact with violence and blood in person.

I suddenly realize that crime is not far from real life and how dark the sins suppressed in people’s hearts are once they are released.

01

01 INITIAL RESEARCH

FILM MOODBOARD

Plot synopsis and movie images of the five selected movies.

SYMPATHY FOR MR. VENGEANCE Urgently in need of the money to pay for his gravely ill sister’s kidney transplant, Ryu, a punky deaf-mute factory worker, resorts to kidnapping the daughter of a wealthy industrialist—an act of desperation which leads to a series of events that spiral into a bloody cycle of violence and revenge. Park Chan-wook began his famed “Vengeance Trilogy” with this wild, magnificently stylish thriller.

01

BLACK DESIRE_ ANNOTATED PROCESS JOURNAL

01

01 INITIAL RESEARCH

OLDBOY “Oldboy” tells of a drunken, abusive lout named Joe Doucette (Josh Brolin) who’s imprisoned for a long time by a mysterious jailer. He gets clean in prison, then escapes to learn the identity of his tormentor and punish him. Like Park’s version, this one’s a reptilian brain film, all violence and sex and fear and revenge and crying and screaming. The lighting is dark but the colors are supersaturated, especially in scenes with a lot of blood, neon, or wet pavement.

01

BLACK DESIRE_ ANNOTATED PROCESS JOURNAL

01

01 INITIAL RESEARCH

LADY VENGEANCE After being wrongfully convicted, a woman is imprisoned for 13 years and forced to give up her daughter. While in prison she gains the respect of her cellmates and plots her revenge on the man responsible. Once released, she begins her elaborate plan of retribution, but discovers a horrifying truth. Park Chan-wook ended his “Vengeance Trilogy” in style (and to great blockbuster success) with this characteristically twisted, baroque thriller, whose Lee Young-ae will forever haunt our dreams. A beautiful trip to the dark side, and the end of the series’ rocky road towards salvation.

01

BLACK DESIRE_ ANNOTATED PROCESS JOURNAL

01

01 INITIAL RESEARCH

THE HANDMAIDEN 1930s Korea, in the period of Japanese occupation, a new girl (Sookee) is hired as a handmaiden to a Japanese heiress (Hideko) who lives a secluded life on a large countryside estate with her domineering Uncle (Kouzuki). But the maid has a secret. She is a pickpocket recruited by a swindler posing as a Japanese Count to help him seduce the Lady to elope with him, rob her of her fortune, and lock her up in a madhouse. The plan seems to proceed according to plan until Sookee and Hideko discover some unexpected emotions.

01

BLACK DESIRE_ ANNOTATED PROCESS JOURNAL

01

01 INITIAL RESEARCH

STOKER India Stoker’s (Mia Wasikowska) world comes crashing down when her father (Jacki Weaver) dies in a car accident. Adding to the girl’s emotionol turmoil is the sudden arrival of Charlie (Matthew Goode), an uncle whom she never knew existed. Charlie moves in with India and her unstable mother (Nicole Kidman), and soon India begins to suspect that this charming and mysterious man has ulterior motives. However, instead of feeling alarmed, India becomes increasingly infatuated with him.

01

BLACK DESIRE_ ANNOTATED PROCESS JOURNAL

01

02 VISUAL DEVELOPMENT

BLACK DESIRE_ ANNOTATED PROCESS JOURNAL

02 Visual Development Design Guideline Photo Treatment Festival Title and Logotype Logotype Development

01

02 VISUAL DEVELOPMENT

INDIVIDUAL BUCKET

This individual bucket are references for guidance in my creation of the film festival assets. Based on the thread, they help to inspired and evolve the visual language of Black Desire.

TYPOGRAPHY ▶ ▶ ▶ ▶ ▶

Broken Mixed Fragment Splice Deformed

BLACK DESIRE_ ANNOTATED PROCESS JOURNAL

GRAPHIC STYLE ▶ ▶ ▶ ▶

Slit Incomplete Cut Obscure

02 VISUAL DEVELOPMENT

MASTER PHOTO BOARD This master photo board is a collection of photos based on the thread and guiding narrative. level 01 is the main image, used to set the stage and display. Level 2 is the secondary image, which is less objective. level 03 is used for backgrounds, textures, or feeling.

LEVEL 01 ▶ Gloomy ▶ Weird ▶ Wistful

BLACK DESIRE_ ANNOTATED PROCESS JOURNAL

LEVEL 02 ▶ Oppressive ▶ Melancholic

01

02 VISUAL DEVELOPMENT

LEVEL 03 ▶ Shabby ▶ Dark color ▶ Duty

BLACK DESIRE_ ANNOTATED PROCESS JOURNAL

PHOTO TREATMENT This tear and red block overlay effect is the master treatment of all photos used in visual system

01

02 VISUAL DEVELOPMENT

LOGOTYPE DEVELOPMENT

Write three visual effect keywords as the development direction of logo sketch for refinement

SKETCH ▶ Exaggerated / Aggressive

▶ Uncomfortable / Weird

▶ Gloomy / Sentimental / Melancholic

BLACK DESIRE_ ANNOTATED PROCESS JOURNAL

01

02 VISUAL DEVELOPMENT

LOGOTYPE REFINEMENTS Upon on doing more research on the split and misaligned typography visual effect, I made more specific attempts and refinements.

BLACK DESIRE_ ANNOTATED PROCESS JOURNAL

01

02 VISUAL DEVELOPMENT

FINAL LOGOTYPE CONCEPT To more accurately convey the character and emotion of Park Chan-wook’s film, I decided to use a split misalignment to express people inside and out, and a scratch line in the middle to reflect the struggle, the violence. The red color is a metaphor for blood, and the overall logo creates a unique atmosphere for “Black Desire” Film Festival.

CMYK 0 100 100 0 RGB 277 6 19

BLACK DESIRE_ ANNOTATED PROCESS JOURNAL

GRAPHIC ELEMENTS I created the scratch lines to help me express the theme of the festival, they look like scratches on the skin from nails. They represent violence, blood, and sin.

TYPOGRAPHY Headings | Garamond Premier Pro | SemiBold ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz

Quotes | Garamond Premier Pro | Medium Italic ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz

Body Text | Montserrat | Regural ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz

01

02 VISUAL DEVELOPMENT

POSTER DEVELOPMENT The poster of “Black Desire” is the main representative of the film festival. I used torn paper to express the violence and the brokenness after the crime. The red logo, color blocking and dark background images are also a metaphor for the collision of darkness and blood.

BLACK DESIRE_ ANNOTATED PROCESS JOURNAL

01

02 VISUAL DEVELOPMENT

BLACK DESIRE_ ANNOTATED PROCESS JOURNAL

01

01 INITIAL RESEARCH

01

BLACK DESIRE_ ANNOTATED PROCESS JOURNAL

03 Deliverables

Poster Advertisements App Catalog Tickets Soundtrack package Schedule Business System Exhibition Website

01

03 DELIVERABLES

FINAL POSTER These deliverables were used to promote the various messages of the Black Desire Film Festival as a way to attract people to attend.

The festival’s peripheral memorabilia also serves as a form of promotion and increases interactivity.

CONCEPT The poster, as one of the primary deliverables, provides the basic infos about the Black Desire film festival, the theme and the overall style.

BLACK DESIRE_ ANNOTATED PROCESS JOURNAL

01

03 DELIVERABLES

ADVERTISEMENTS These deliverables were used to promote the various messages of the Black Desire Film Festival as a way to attract people to attend.

The festival’s peripheral memorabilia also serves as a form of promotion and increases interactivity.

BILLBOARD These three different forms of billboards to suit various similar scenes for promotional purposes demonstrate the unity of the visual system.

BLACK DESIRE_ ANNOTATED PROCESS JOURNAL

01

01 INITIAL RESEARCH

01

BLACK DESIRE_ ANNOTATED PROCESS JOURNAL

01

03 DELIVERABLES

MOBILE APP These deliverables were used to promote the various messages of the Black Desire Film Festival as a way to attract people to attend.

The festival’s peripheral memorabilia also serves as a form of promotion and increases interactivity.

CONCEPT This film festival app allows customers to book tickets online, watch film clips online, and learn about various details of the festival.

BLACK DESIRE_ ANNOTATED PROCESS JOURNAL

01

01 INITIAL RESEARCH

01

BLACK DESIRE_ ANNOTATED PROCESS JOURNAL

01

03 DELIVERABLES

FILM CATALOG These deliverables were used to promote the various messages of the Black Desire Film Festival as a way to attract people to attend.

The festival’s peripheral memorabilia also serves as a form of promotion and increases interactivity.

CATALOG The catalog is a film festival guide book about Black Desire, which includes plot summaries of five selected films of Park Chan-wook and his personal biography. Besides, it also includes information about this film festival’s events and schedule, etc.

BLACK DESIRE_ ANNOTATED PROCESS JOURNAL

01

03 DELIVERABLES

BLACK DESIRE_ ANNOTATED PROCESS JOURNAL

01

03 DELIVERABLES

BLACK DESIRE_ ANNOTATED PROCESS JOURNAL

01

03 DELIVERABLES

TICKET These deliverables were used to promote the various messages of the Black Desire Film Festival as a way to attract people to attend.

The festival’s peripheral memorabilia also serves as a form of promotion and increases interactivity.

CONCEPT The festival’s tickets I use a hard card format, which also has a collectible souvenir value after the event

BLACK DESIRE_ ANNOTATED PROCESS JOURNAL

01

03 DELIVERABLES

SOUNDTRACK These deliverables were used to promote the various messages of the Black Desire Film Festival as a way to attract people to attend.

The festival’s peripheral memorabilia also serves as a form of promotion and increases interactivity.

CONCEPT These vinyl records collect the soundtracks from those five selected films of Park Chan-wook

BLACK DESIRE_ ANNOTATED PROCESS JOURNAL

01 INITIAL RESEARCH

01

BLACK DESIRE_ ANNOTATED PROCESS JOURNAL

01

01 INITIAL RESEARCH

01

BLACK DESIRE_ ANNOTATED PROCESS JOURNAL

01

03 DELIVERABLES

SCHEDULE These deliverables were used to promote the various messages of the Black Desire Film Festival as a way to attract people to attend.

The festival’s peripheral memorabilia also serves as a form of promotion and increases interactivity.

CONCEPT This schedule brochure contains Park’s biography, a brief description of selected films, and the schedule of the festival’s various events.

BLACK DESIRE_ ANNOTATED PROCESS JOURNAL

01

03 DELIVERABLES

BUSINESS SYSTEM These deliverables were used to promote the various messages of the Black Desire Film Festival as a way to attract people to attend.

The festival’s peripheral memorabilia also serves as a form of promotion and increases interactivity.

CONCEPT These stationery are mainly used for correspondence and invitations between business partnerships.

BLACK DESIRE_ ANNOTATED PROCESS JOURNAL

01

03 DELIVERABLES

EXHIBITION These deliverables were used to promote the various messages of the Black Desire Film Festival as a way to attract people to attend.

The festival’s peripheral memorabilia also serves as a form of promotion and increases interactivity.

FESTIVAL SIGNAGE This is the visual design effect of indoor exhibition hall and exhibition guidance system.

BLACK DESIRE_ ANNOTATED PROCESS JOURNAL

01

01 INITIAL RESEARCH

01

BLACK DESIRE_ ANNOTATED PROCESS JOURNAL

01

01 INITIAL RESEARCH

01

BLACK DESIRE_ ANNOTATED PROCESS JOURNAL

01

01 INITIAL RESEARCH

01

BLACK DESIRE_ ANNOTATED PROCESS JOURNAL

01

03 DELIVERABLES

WEBSITE These deliverables were used to promote the various messages of the Black Desire Film Festival as a way to attract people to attend.

The festival’s peripheral memorabilia also serves as a form of promotion and increases interactivity.

CONCEPT The website offers users to get essentials information for the festival and let visitors purchase the tickets .

BLACK DESIRE_ ANNOTATED PROCESS JOURNAL

01

01 INITIAL RESEARCH

© 2021 Annotated Process Book Designed by Evelyn Lu. All rights reserved.

No part of this publication may be reproduced in any manner without permission.

Project Visual System for film Festival Academy of Art University Designer Evelyn Lu Instructor & Class Hunter Wimmer GR 425 Visual System2

01

BLACK DESIRE_ ANNOTATED PROCESS JOURNAL

01

01 INITIAL RESEARCH

01