17966 Hickory Lane Listing Presentation

P RESEN T S

17966 H I CKO RY L A N E | SUN RI V ER | O R 9770 7 E X C L U S I V E L Y P R E PA R E D F O R : E R F L E F O R T N E R FA M I L Y T R U S T

Local M arket Expert

Meet Your Trust ed E&V Advisor Shannon M cN eil Global Real Est at e A dvisor ? +1 (541) 550 -90 88 ShannonI nBend@gmail.com OR - 910 20 0 118

As a nat ive of Bend, Shannon possesses ext ensive local knowledge and long-st anding communit y t ies t hat make her an except ional r eal est at e br oker. She ear ned a Bachelor of Science in Communicat ions fr om Por t land St at e Univer sit y befor e obt aining her r eal est at e license in 2013.

Befor e t r ansit ioning int o r eal est at e, Shannon wor ked in t he phar maceut ical indust r y t hr oughout Or egon and t he San Fr ancisco Bay Ar ea, wher e she developed a st r ong foundat ion in negot iat ion and client r elat ions. She has built a solid r eput at ion for negot iat ing t he most favor able t er ms in t he shor t est amount of t ime, consist ent ly helping her client s sell t heir homes or f ind t he home of t heir dr eams.

Shannon is unwaver ingly client -focused and r esult s-or ient ed, which is r ef lect ed in her impr essive per for mance in 2024, when she r anked 12t h out of 157 agent s in her off ice by selling 18 homes wit h a t ot al closed volume of $19,401,790. Her deep connect ions t o Cent r al Or egon ext end beyond her pr ofessional life; dur ing her fr ee t ime, she can oft en be found hiking on local t r ails wit h her dog, Bogey, enjoying t he beaut y of t he lakes, or explor ing t he mount ains. Shannon?s dedicat ion t o her client s and her communit y, combined wit h her ext ensive exper ience and pr oven success in t he r eal est at e mar ket , make her a valuable par t ner for anyone looking t o buy or sell a home in t he ar ea.

Some of Shannon's Recent Successes

Snapshot of Not able Recent Seller Transact ions

892 SW Theat er Drive, Bend, OR 97702 3 Bed | 4 Bat h | 2,311 Sq. Ft .

Sold f or $1,110 ,0 0 0

61725 Broken Top Drive, Bend, OR 97702 3 Bed | 4.5 Bat h | 4,816 Sq. Ft .

Sold f or $2,490 ,0 0 0

23062 Canyon View Loop, Bend, OR 97701 4 Bed | 4 Bat h | 4,0 70 Sq. Ft .

Sold f or $1,485,0 0 0

61647 Cedar wood Road, Bend, OR 97702 2 Bed | 2.5 Bat h | 1,681 Sq. Ft .

Sold f or $1,650 ,0 0 0

Act ive Comparable List ings Compar able pr oper t ies used w er e t aken f r om single f amily homes t hat have ar e cur r ent ly act ive and ar e t he closest pr ox imit y t o your home as w ell as t he closest in sq/ f t , age, bed/ bat h.

M EDIAN DAYS ON M ARKET

82 DAYS M EDIAN PRICE PER SQ/ FT

$392

Act ive Comps 58151 Gannet L ane 20 | 153 D O M $1,495,0 0 0

3,723 Sq. Ft .

$40 2 Per Sq/ Ft

4 Bed | 3.5 Bat h

Year Built : 1990

.27 Acr es

57776 Umpqua L ane | 298 D O M $1,319,0 0 0

3,691 Sq. Ft .

$357 Per Sq/ Ft

4 Bed | 3 Bat h

Year Built : 1991

.58 Acr es

180 25 Camas L ane 18 | 137 D O M $1,220 ,0 0 0

3,159 Sq. Ft .

$386 Per Sq/ Ft

4 Bed | 4 Bat h

Year Built : 1982

.25 Acr es

180 0 4 T an Oak L ane | 27 D O M $1,199,0 0 0

3,0 17 Sq. Ft .

$397 Per Sq/ Ft

4 Bed | 2.5 Bat h

Year Built : 1993

.26 Acr es

18217 Or egon L oop 41 | 5 D O M $1,190 ,0 0 0

2,955 Sq. Ft .

$40 3 Per Sq/ Ft

3 Bed | 2.5 Bat h

Year Built : 1990

.28 Acr es

57598 W hit e Elm 15 | 7 D O M $1,150 ,0 0 0

3,368 Sq. Ft .

$341 Per Sq/ Ft

4 Bed | 3 Bat h

Year Built : 1983

.33 Acr es

Closed Comparable List ings Compar able pr oper t ies used w er e t aken f r om single f amily homes t hat have sold in t he last 12 mont hs and w er e t he closest pr ox imit y t o your home as w ell as t he closest in sq/ f t , age, bed/ bat h.

M EDIAN DAYS ON M ARKET

59 DAYS M EDIAN % OF ORIGINAL LIST PRICE RECEIVED

90% M EDIAN PRICE PER SQ/ FT

$461 M EDIAN PRICE PER SQ/ FT - FULL PROPERTY

$99

Closed Comps 580 57 Tr ophy L ane 9 | Closed: 1/ 21/ 26 $1,775,0 0 0

3,20 6 Sq. Ft .

$554 Per Sq/ Ft

4 Bed | 3 Bat h

Year Built : 1992

.33 Acr es

57625 Red Cedar L ane 40 | 12/ 0 2/ 26 $1,550 ,0 0 0

2,964 Sq. Ft .

$523 Per Sq/ Ft

4 Bed | 3 Bat h

Year Built : 1983

.24 Acr es

17995 N or t h Cour se L ane 8 | 4/ 28/ 20 26 $1,450 ,0 0 0

3,0 0 0 Sq. Ft .

$483 Per Sq/ Ft

3 Bed | 3 Bat h

Year Built : 1989

.38 Acr es

58160 M cN ar y L ane | 8/ 25/ 25 $1,350 ,0 0 0

3,645 Sq. Ft .

$370 Per Sq/ Ft

5 Bed | 3.5 Bat h

Year Built : 1992

.39 Acr es

17940 Shadow L ane 6 | 11/ 10 / 20 25 $1,30 0 ,0 0 0

2,822 Sq. Ft .

$461 Per Sq/ Ft

4 Bed | 3.5 Bat h

Year Built : 1988

.3 Acr es

1810 5 D ix ie M ount ain L ane 4 | 8/ 25/ 25 $950 ,0 0 0

3,0 84 Sq. Ft .

$30 8 Per Sq/ Ft

4 Bed | 4 Bat h

Year Built : 1985

.18 Acr es

1790 4 A cer L ane 11 | 10 / 0 6/ 25 $950 ,0 0 0

2,957 Sq. Ft .

$321 Per Sq/ Ft

5 Bed | 4 Bat h

Year Built : 1989

.24 Acr es

Sunr iver M ar ket Repor t

M ar k et Summar y Year To D at e: 20 26 Compar ed To 20 25 The st at ist ics below give a compar ison year t o dat e compar ing 20 26 t o t he same t ime f r ame in 20 25. Dat a as of July 1st , 20 26.

Resident ial H omes (Single Family/ Condo/ Tow nhouse) Current Period

Last Year

2026

2025

Change Year Over Year

69

78

-11.5%

$775,000

$806,000

-3.8%

$432

$478

-9.6%

Sold Price Per Acre

$3,732,143

$3,539,188

+5.5%

Act ive Invent ory

95

109

-12.8%

% of Original List Price Received

94.3%

95.6%

-1.4%

% of List Price Received

97.7%

97.5%

+.2%

Median Days on M arket

47

36

+30.6%

% Cash Sales

39.1%

43.6%

-10.2%

% Closed wit h Concessions

42%

39.7%

+5.8%

% Closed Above List Price

8.7%

11.5%

-24.6%

Average Concession Amount

$5,880

$5,500

+6.9%

30

30

-

Homes Sold Median Sale Price Median Price Per Sq. Ft .

Average Days in Escrow

Dat a provided by Oregon Dat aShare. Regional Mult iple List ing Ser vice RMLS, and Sout hern Oregon MLS. All inf ormat ion is deemed reliable but not guarant eed.

Sunr iver M ar ket Condit ion

M ar k et Condit ions Buyer 's M ar k et

Balanced M ar k et

Seller 's M ar k et

6.8 Mont hs of Invent ory Buyer's M arket

Balanced M arket

Seller's M arket

More t han 5 Mont hs of Invent ory

3 - 5 Mont hs of Invent ory

Less t han 3 Mont hs of Invent ory

Buyer 's vs. Seller 's M ar k et T he key similar it ies and dif f er ences bet w een a buyer 's and seller 's mar ket ; and how t hese mar ket f act or s impact each gr oup.

Buyer 's M ar ket

Seller 's M ar ket

M or e people selling homes t han buying

M or e people buying homes t han selling

More Homes t o Choose From

Fewer Homes t o Choose From

More Negot iat ing Power

Less Negot iat ing Power

Could Spend Less t han Asking Price

Need t o be Able t o Close Quickly

Price Rest rict ions

Could Spend More t han Asking Price

Rarely Compet ing Offers

Compet it ion From Ot her Buyers

Buyer 's M ar ket

Seller 's M ar ket

M or e people selling homes t han buying

M or e people buying homes t han selling

Takes More Time t o Sell Home Sells Quickly Fewer Offers Received Mult iple Offers Likely Could get Lower t han Asking Price Could get More t han Asking Price M ay Have t o make Repairs and/ or Concessions

Buyers Willing t o Overlook Repairs

Working with Engel & Völkers

Experts at your service When considering buying or selling a property, it’s essential you work with true market experts who take the time to understand your unique real estate goals.

Engel &Völkers advisors are known for their unparalleled professionalism and dedication to providing high quality, personal service. These characteristics are evident among all Engel & Völkers real estate advisors in local markets across the globe.

Each of our advisors is devoted to the core values of competence, exclusivity, and passion, as they represent a luxury global real estate brand with over 40 years of brand heritage and experience. Engel &Völkers advisors are leaders in their local markets with valued connections that help maintain our reputation for excellence around the globe.

Through our unique and powerful marketing strategies, backed by an iconic brand and global network, we will ensure your property is best positioned to sell while meeting your specific goals.

Christian Völkers, Founder

The Engel & Völkers story

This is us.

Engel & Völkers shops are located where our clients are, in the world’s best locations. Founded in 1977 in Hamburg, Germany, Engel & Völkers began as a specialty boutique agency providing luxury real estate services to wealthy European investors in search of real estate experts who were highly professional, knowledgeable,

and

discreet.

With

proven

competence and passion, Engel & Völkers quickly earned a reputation for unparalleled levels of service, a highly valued professional network, and local market expertise. Our successes led to a greater demand for specialized services, including yachting, development services, and specialty designations surrounding highnet-worth clientele In 1990, Engel & Völkers opened its first international shop in Majorca, Spain. This marked the beginning of our global expansion. Today there are more than 16,000 real estate advisors in over 30 countries. With an Americas headquarters located on Park Avenue in Manhattan, our Americas network continues to

grow throughout the US, Canada, Caribbean, and Mexico—allowing more consumers to benefit from our renowned client services.

Understanding that luxury is personal and based on experience over pricepoint, we ensure customized service for every client as they achieve their real estate aspirations.

Trusted advisors

A higher standard At Engel & Völkers, our passion is exceeding client expectations, so it’s only natural we align ourselves with exceptional real estate professionals to serve clients across the globe. It’s why we don’t simply have agents but instead trusted advisors to guide you through your home journey with extensive neighborhood expertise, distinguished care, and a bit of fun.

An Engel & Völkers advisor is an area expert and most often, a longtime neighborhood local surrounded by a network that shares the ability to reach buyers and

markets locally, nationally, and around the world. We hold our relationship with you closely and give back to the communities we share. Most importantly, an advisor can talk about the real estate market and where your home fits in the bigger picture. Engel & Völkers advisors provide more than facts. As local experts, our advisors live and breathe the communities we serve and will provide you with valuable insights relevant to your personalized needs and will see to every detail throughout the transaction process and beyond.

Competence. Exclusivity. Passion.

The core values that define us

The thousands of professionals who represent Engel &

with Engel & Völkers throughout the globe, allowing us

Völkers worldwide share a single vision: achieving the

to adhere to the highest service standard worldwide.

aspirations of discerning individuals around the world,

Through sophisticated training, distinctive marketing

be it in a private or business context, with total passion.

capabilities, and a global network, our advisors can

To achieve this vision, our company was founded on a

competently meet your real estate needs by developing

set of core values deeply rooted in our DNA today. These

a customized strategy and providing specialized

values are carried with pride by every advisor associated

services. And they will do it all with total passion.

It’s not just business

It’s personal When working with Engel & Völkers, you are our highest priority. Our collaborative approach to the sales process means involving you in as much or as little as you desire.

Through it all, we will provide proactive and ongoing communication, reporting on the status of your home as frequently as you would like and through the channels most convenient for you. You will receive regular updates on your property’s status, written reports on each showing, and details of our marketing campaigns before they are implemented. We consider open and frequent communications between our advisors and clients to be essential. Our goal is to have the successful sale of your home be the first of many opportunities in which we can be of service.

Detailed information to keep you up to date:

• Written reports after each showing • Activity reports on the status of your sale • Latest market information • Evaluation for marketing measures • Advice on aesthetic improvements

GG magazine

Lifestyle. Personalities. Real Estate.

GG is your global guide to style and design. Engel & Völkers’ GG magazine is a high-end, glossy publication that offers our clients a way to stay informed on the latest news and trends in the world of luxury living.

Published seasonally in six languages, GG unlocks exclusive access to some of the most fascinating personalities and stunning geographies while uniquely showcasing our clients’ finest listings to a curated audience of global clientele with an appreciation for the best in life. As part of GG, your property is delivered directly to Engel & Völkers’ top clients, distributed through our global network of attractive markets, and made available on newsstands throughout Europe. GG celebrates life and culture, and continues to be the centerpiece of our marketing efforts and the anchor for our growing brand influence.

Private Residences

A curated property collection Private Residences offers your property both national and international exposure, showcasing the finest properties within the Americas represented by Engel & Völkers. Highlighting your property’s most attractive attributes and details, this publication reaches potential buyers via partnerships with Modern Luxury Media and Dolce magazine, distributing to thousands of high-net-worth consumers along with digital and social media applications and additional exposure throughout Engel & Völkers shops.

It’s all in the details

Live your luxury.

Every market is different and every person distinct.

From starter homes to dream homes, and even castles (yes, we can help with those too), Engel & Völkers makes luxury personally yours by discovering what it truly means to you.

No matter the price, size, or style of a home, Engel & Völkers ensures our clients receive the very best service and care. With experience and achievements in the worldwide locations where we operate, our network has

a breadth of tools and strategies for market research, strategic marketing, and listing exposure. These, combined with global brand recognition, continue to provide the Engel & Völkers advantage of reaching a wider audience of potential buyers for every home we represent. Through periods of strong economic growth and less certain times, Engel & Völkers has maintained consistent success in its sales, and we look forward to serving you.

Global reach

Marketing with power

Engel & Völkers offers a distinct marketing portfolio to

By identifying the unique qualities of a property and

showcase every property at its finest to the greatest

placing it in the context of current and trending market

audience of potential buyers locally and across the

conditions, we then identify target market groups

globe. While there is no limit to our brand offerings, we

and create campaigns to provide maximum exposure

work to identify the most influential marketing strategy

alongside messaging and branding to attract the most

to promote your specific property to whom we believe

qualified buyers. Our creative approach is backed by

to be the ideal buyer.

consumer data and testing to ensure we highlight your property in the best light.

Each Engel &Völkers shop has the ability to leverage our brand’s national and international marketing resources to create customized, multi-channel campaigns for each property we market.

Professional photography and videography

Visual storytelling Whether online or in print, your home has only one chance to make a great first impression with potential buyers. Because it takes only a few moments for an opportunity to be won or lost, it becomes all the more critical that your property is presented professionally and artistically. We only work with professional photographers and videographers who have earned our trust in the quality of their work. They are the best in their fields and produce work that captures the details and essence of a property’s prominent features and assets.

On our websites, brochures, print advertising, and videos, exceptional presentation is an essential requirement of the Engel & Völkers brand that greatly increases your home’s impact with potential buyers.

Broadcasting throughout the Americas

Shop TV

ShopTV is a powerful platform that showcases listings

By leveraging the reach of our network, these listings are

in Engel & Völkers shops across the Americas. These

displayed not only in front of Engel & Völkers advisors

exceptional properties are displayed in high-definition

and license partners in major markets but also in front

alongside pertinent sales information, including the

of potential buyers across the Americas.

location, price, and listing advisor’s contact information.

Making virtual a reality

Bring your home to life Every home has features that two-dimensional photography simply can’t capture with distinction.

Whether you’re buying or selling a home, Engel & Völkers has virtual reality offerings to create an optimal experience. Clients can enjoy stunning 3D guided tours of Engel & Völkers listings to discover every aspect of a home, envision life there, and refine their search. As a seller, we provide an exceptional listing experience by including a virtual tour as part of our marketing strategy.

Our virtual reality technology allows prospective buyers from around the world to immerse themselves in your property in order to make a more informed decision.

By leveraging Engel & Völkers’ global reach and virtual reality offerings, the possibilities are endless.

Smart marketing. Extensive exposure.

Giving you the EDGE

Our Extensive Domestic & Global Exposure (EDGE)

But we don’t stop there, with a global network of more

platform provides unprecedented reach to get your

than 16,000 real estate professionals in 35 countries, we

property in front of qualified consumers whether they’re

not only reach millions of consumers but are also able to

next door, in the Americas, or abroad—because they

collaborate with our fellow Engel & Völkers advisors to

deserve to see it and you deserve to sell it. Working with

strategically handpick and refer buyers for the specific

an Engel &Völkers advisor gives you the EDGE that gives

properties they seek…like yours.

each listing extensive online exposure in major markets via a suite of highly trusted and strategic digital and

Let us provide the EDGE you need to sell your home and

mobile marketing partners—an expectation of today’s

begin your next adventure.

savvy consumers and international clientele.

Multi-platform strategy

All encompassing reach Local exposure:

• Access to Engel & Völkers advisor contacts and relationships

• Exclusive exposé display • Inclusion in prominent local publications • Local press opportunities • Tailored property showings • Premium yard sign • Retail shop locations Regional/National exposure:

• Access to Engel & Völkers Americas network • Print advertising opportunities include: –

Private Residences Americas

–

The Wall Street Journal

–

Architectural Digest

–

Forbes Magazine

–

Private Air

–

Town & Country

–

Modern Luxury

–

Mansion Global

*Based on market availability

International exposure:

• Access to Engel & Völkers’ global network • Worldwide exposés display • Print advertising opportunities include: • Financial Times • GG magazine • Globe and Mail Online exposure:

• engelvoelkers.com • evrealestate.com • shop.evrealestate.com • Engel & Völkers social media platforms • Financial Times.com • JamesEdition.com • Juwai.asia • Juwai.com • Listhub* • ProperStar • MansionGlobal.com • Realtor.com* • Rew.ca* • WSJ.com • Zillow*

A global online platform

Engaging qualified buyers The Engel & Völkers global platform is the center of our integrated online marketing strategy. Inclusive of our local, national, and international sites designed to introduce and engage highly qualified potential buyers worldwide, our online presence receives over four million unique visitors every month. With the optimal consumer experience in mind, as well as innovative tools and functionality, the Engel & Völkers global platform increases engagement and interest to support the sale of your property. As part of an overall digital strategy, our shop-level websites concentrate on listing exposure to local and regional homebuyers, while potential buyers can discover our listings throughout the nation and the globe from our Engel & Völkers Americas and global sites for maximum exposure.

Realtor.com®

Trusted real estate resource With 75 million unique monthly visitors*, Realtor.com is a leading resource for home buyers and sellers of today and tomorrow, providing a trusted, comprehensive source of for-sale properties in addition to information, tools, and professional expertise to help people move confidently through every step of their home journey.

Its continued mission is to help make all things “home” simple, efficient, and enjoyable. *Based on market availability

Realtor.com® International

Trusted real estate resource Engel

& Völkers

collaborates

with

realtor.com

International, a leading global real estate platform, to provide unmatched exposure to international property listings. This partnership enhances Engel & Völkers’ global visibility, connecting clients with premier real estate opportunities worldwide. realtor.com International features 3.6 million listings from over 80 countries, offering extensive market coverage.

With over 700,000 visits per month, the platform reflects consistent audience interest. It also sees 7.5 million property searches monthly, showcasing its effectiveness, with 2 million views per month, further increasing listing visibility.

Through this partnership, Engel & Völkers strengthens its global real estate presence, making property discovery seamless for clients while delivering exceptional results for advisors and partners. *Based on market availability

international

Zillow

Connecting with today’s consumers Zillow is the leader among online real estate search engines, reaching approximately 231 million visitors each month.* Listing your home with Engel & Völkers means capitalizing on the largest real estate platform in the United States, with nearly two-thirds of visits arriving through mobile devices. As a valued partner, your home will be accessible to millions of online visitors, appearing with Engel & Völkers branding to truly stand out. *Based on market availability

Zillow Group

Connecting with today’s consumers Zillow is the leader among online real estate search engines, reaching approximately 231 million visitors each month.* Listing your home with Engel & Völkers means capitalizing on the largest real estate platform in the United States, with nearly two-thirds of visits arriving through mobile devices. As a valued partner, your home will be accessible to millions of online visitors, appearing with Engel & Völkers branding to truly stand out.

*Based on market availability

ProperStar

Think Bigger. Go Global.

Properstar empowers Engel & Völkers advisors to connect properties with local and international buyers seamlessly. As part of the Engel & Völkers EDGE program, Properstar enhances your property’s visibility through a trusted network of qualified agents and global property portals.

WHY PROPERSTAR? Global Reach: Access an international audience through Properstar’s network, connecting you to:

• • •

70+ Million consumers monthly Across 42 countries On 60+ property portals

Verified Buyers: Showcase properties to serious, qualified buyers for a higher chance of success.

Broad Exposure: Ensure visibility in key global markets, reaching motivated buyers from diverse regions.

Update date to 2024 - stats remain the same

The Wall Street Journal | Barron’s Group

Exceptional exposure worldwide WSJ.com reaches a distinguished monthly global audience of 54.6 million digital readers with an average household net worth of $1,956,000.

When you list your home with Engel & Völkers, your property is seen not only on WSJ.com but also on its affiliated sites Barron’s, PENTA, MarketWatch, and Mansion Global, targeting European, Latin American, Indian, and Chinese consumers.

We ensure that your home has online exposure in all major markets—a high priority for selling premium properties to today’s digitally savvy and often international clientele.

FT.com

Reach the world’s leading corporate executives FT.com has over 63 million monthly readers worldwide, reaching 31% of chief executive officers around the globe. Based in Great Britain, FT.com draws traffic from the United States, Canada, Germany, France, and beyond, with 10% of its readership from Asian countries.

Its truly global audience enjoys a median household income of $312,000 and an average net worth of $3.2 million—empowering you to reach the wealthiest home buyers and sellers across the globe all in one place.

JamesEdition.com

The world’s luxury marketplace JamesEdition is the premium online marketplace where high-net-worth buyers search worldwide to find extraordinary real estate, yachts, jets, jewelry, and accoutrements of a luxurious lifestyle.

Engel & Völkers participates in the exclusive real estate listing program for homes on the market for 500,000 euros or greater. With 1.5 million monthly real estate visitors in 140 countries, your home will be showcased online to premier global markets including, London, Berlin, Milan, Zurich, Hong Kong, Dubai, Moscow, Sydney, and Buenos Aires, as well as the United States and Canada.

Listing your home with Engel & Völkers provides access to this desirable audience, where 35% of visitors have a household net worth of $5 million or more and 45% own three or more homes.

REW.ca

We’re here to guide you home REW.ca, or Real Estate Weekly, is a comprehensive online platform dedicated to providing Canadians with valuable resources and information related to real estate. Whether you’re buying, selling, renting, or investing in property, REW.ca offers a wealth of tools and guidance to navigate the complex world of real estate transactions with 3.1 million monthly visitors.* The platform features an extensive database of property listings, including homes, condos, townhouses, and commercial properties, across various regions in Canada (with the exception of Quebec). Users can easily search for properties based on their preferences, such as location, price range, and property type.

Detailed property descriptions, high-quality images, and virtual tours provide prospective buyers and renters with a thorough understanding of each listing before scheduling viewings or making inquiries. *Based on market availability

Social media exposure

Engaging fans, sellers, and buyers The Engel & Völkers network uses social media to connect with advisors, consumers, and influencers across the globe. The content, news, and listings we share engage and inform followers—ensuring that our brand, services, and premier properties remain a topic of conversation. As part of our social media strategy, we are located where our clients are and where potential clients want to be, provide content of value and enjoyment, and drive traffic to our properties.

On a local level, our shop emulates this strategy with a focus on featuring notable listings like yours to increase their exposure to a targeted sphere of influence. We then rely on our global network to help amplify our properties worldwide.

EVInsider

An app that moves you The majority of real-estate-related searches are happening on mobile devices, which is why the fastest growing component of our digital marketing strategy is dedicated to providing mobile-friendly experiences for smartphone and tablet users to ensure optimum usability on all devices. The EVInsider app searches and finds the most accurate and up-to-date MLS listings, as well as Engel & Völkers property listings based on your selected preferences. We’ve also ensured that our listings appear on other popular real estate mobile apps, including many of our EDGE partners.

The EVInsider app gives you a variety of customized search options, including:

• Home searches filtered by important property features like price, beds, baths, lot size, and square footage

• Home searches categorized by new-tomarket, price reduction, and open houses

• Saved searches to keep track of viewed homes • One-click-contact to an Engel & Völkers advisor

Print advertising

Targeted premium publications In addition to our online multi-national advertising strategy, our relationships with the world’s leading print publications, local magazines, and newspapers ensure maximum exposure for the homes we represent. Engel &Völkers maintains strategic partnerships that provide our properties heightened exposure in local, national, and international print publications such as The Wall

Street Journal, Architectural Digest, Mansion Global, Modern Luxury, and Town & Country.

Our brand’s own luxury lifestyle publication, GG, is designed to promote select Engel & Völkers properties to an exclusive network of valued clients through Engel & Völkers’ global shops and subscriptions in more than 30 countries.

On a local level, we also work closely with widelyread regional print publications to secure the best placements for Engel &Völkers listings and to maximize targeted exposure.

Public Relations

Your home. Its story.

Engel & Völkers is proud of its award-winning, multifaceted public relations strategy reaching local, national, and international media outlets to garner editorial exposure for the properties we represent.

Homes with compelling stories and notable features are shared with key reporters, editors, and producers from some of the most highly regarded news outlets.

Through these efforts, we identify the best angle to bring your listing into trending, news, design, or lifestyle stories as part of a larger conversation led by an esteemed third-party resource. Editorial Engel & Völkers property features have appeared in outlets such as ELLE Decor, Unique Homes, Town & Country,

The Wall Street Journal, The New York Times, People, and other major metropolitan media throughout the Americas, Europe, and Asia.

Comparative Market Analysis

Research and results When listing your property with Engel & Völkers, you

home a greater chance of finding the best buyer in

receive the invaluable benefits of its exposure to our

an acceptable time frame. A Comparative Market

highly targeted contacts, shops, and advisors across

Analysis performed by an Engel &Völkers advisor is one

the street, country, and world. The listing process

of our essential services; it ensures the most accurate

begins with a comprehensive analysis of your property

assessment of your home’s value based on data and

by an Engel & Völkers advisor who uses proprietary

information that includes current and historical real

tools to create a Comparative Market Analysis that

estate activity in your market.

includes a pricing and marketing strategy, giving your

Our property pricing perspective:

• Detailed knowledge of the local market provides insight into the buyer’s perception of the home’s value.

• Accurate pricing based on Comparative Market Analysis is key to achieving the best possible value from the sale of your home.

• Starting with an accurate price from the outset will yield the highest results.

• Interest in a home decreases the longer the home remains on the market.

• Certain home improvements may be suggested to help it sell; however, in some instances, the portion of the price related to home improvements may be less than the actual cost of improvements.

• An offer will typically be lower than the listed price but can be negotiated higher as an offer also signifies that a connection to the home has already been made.

Time and exposure

Know when to take action 100

75

50

25

0

0

1

2

3

4

5

6

7

8

Weeks

The following chart demonstrates that interest and

sell it. Preparation and an effective pricing strategy

excitement among potential homebuyers are highest

are crucial in capitalizing on this initial exposure, and

within the first four weeks a property is on the market.

your Engel & Völkers advisor is very experienced in

During this time frame, you have the best opportunity

strategically navigating through this critical time for

to apply Engel & Völkers’ marketing programs,

optimal results.

communicate the value of your property, and ultimately,

An effective pricing strategy

Listing to sell Asking price compared to Market Value

15% 10% Market Value -10% -15%

Percentage of potential buyers who will look at property

10% 30% 60% 75% 90%

Pricing is everything. If you miss the right price range, the chances are fewer that buyers will find your home To find the ideal buyer for a home, it must be exposed to attention of fewer potential buyers, while pricing at or

a large, relevant audience of potential buyers. Because

slightly below market value will attract more. As a trusted

Engel & Völkers has shops and advisors spanning the

advisor, it is my passion and responsibility to understand

globe, there are no boundaries to the exposure we can

market trends in order to create the most strategic listing

provide for your property. The market has a direct impact

and marketing strategies, inclusive of pricing, to ensure

on the amount of attention a home will receive based on

that you receive the best value for your home—allowing

its listed price. Pricing above market value will get the

you to move on to the next phase of your life.

Initial consultation

Identifying your specific needs No two clients are the same. The better we know you, the better we can serve you, which is why we start with an individual consultation. Our goal is to get an in-depth understanding of your expectations and to learn more about the property you’re interested in selling through the person who knows it best: you. Your Engel & Völkers advisor will review every aspect of your property, ask detailed questions, and research local market trends and activity to ensure the most comprehensive strategies are implemented to sell your property.

These steps will determine key marketing points, the ways we collaborate on an effective, compelling pricing strategy, and your home’s target audience, as well provide a full understanding of your specific real estate goals. This crucial first step outlines a strategic course for you, your advisor, their brokerage, and the Engel & Völkers brand as we work together to sell your home at the highest price point in a timely and stress-free manner.

The scope of our research:

• Review your property • Conduct a homeowner interview • Research market activity and trends • Identify target audience • Outline pricing strategy • Gain a full understanding of unique homeowner needs

Outlining our strategy

An in-depth look Following an initial assessment, we prepare a customized presentation in which we explain what our research and expertise have discovered regarding the value of your

Network

Advantages

Pricing Strategy

Target

property. This tailored presentation will include our analysis of the market and who we’ve identified as the most qualified buyers for your property. We will share the specific steps we plan to take—inclusive of advertising, strategic placement within online real estate search engines, public relations and social media opportunities, direct mail strategies, and exclusive Engel & Völkers offerings—to maximize exposure of your property to the target audiences we’ve identified. We will also work together to determine a pricing strategy that meets your goals.

In providing this highly detailed view of the sales strategy, we are able to learn more about your expectations so we can make sure to meet and exceed them at every stage in the process.

Our measures for property marketing:

• Expert evaluation of the property • Detailed analysis of the target audience • Current local market activity and historical trends

• Marketing and advertising support • Pricing strategy

A tailored marketing campaign

Designing custom strategies With a comprehensive understanding of your home’s position in the market and a pricing strategy to meet your goals within an acceptable time frame, our marketing team will develop and execute a custom strategy to promote your home to the target audiences we have identified. Professional photographers will capture images of your home that stand out on the pages of world-class publications. Our designers and copywriters will work together to build campaigns that may include direct mail, online and print advertising, social media, and high-end showcase exposés in targeted shops throughout our global network. We will market your property to prospective buyers, whom we have specifically identified both within and outside our network, and among our existing portfolio of shops throughout the Americas and around the world.

Full service marketing and advertising:

• Professional, high-quality creative assets • Engel & Völkers brand recognition • Advertisements in local, national, and international publications

• Preferred placements and branding on top real estate search sites

• Presence on the Engel & Völkers global website platform

• Social media and public relations

Planning a successful in-home event

Letting your home tell the story Careful planning, strategic preparation, and a deep understanding of your property are essential for a successful home showing or open house. From strategic scheduling and professional staging to the creative approach of hosting an in-home event, seasoned Engel & Völkers advisors consider these necessary elements to best showcase your property.

Our contacts include professional services for light repairs, landscaping, and staging.

We work with you to identify the most convenient dates and times for showings and promote them accordingly to achieve the best results and work with your schedule.

After the showing, we will collect valuable feedback and information from those who have attended to enhance our marketing efforts going forward.

Proven measures for ensuring a successful showing:

• Talking points to elaborate on the home’s best features

• Depersonalizing interior design where appropriate

• Minimizing clutter • Ideal scheduling • Light repairs and landscaping to enhance •

curb appeal

From offer to closing

Achieving the best possible outcome

Our service focuses on quickly relaying purchase offers and advising on the submission of counteroffers, the negotiating process, inspections, contractual issues, and closing preparations. While we communicate throughout this process, it is our role to stand firm and skillfully negotiate on your behalf to achieve the best results for you. We will assist when escrow opens, be present at closing, and handle the exchange of keys.

Ideal conditions for a successful closing:

• Agreement between all parties concerning the purchase price and contingencies

• Proper preparation of all required documents • Regular communication between all parties • Escrow management • Full service at closing • Assistance during the transition of property

Beyond the transaction

An ongoing relationship

Even after the transaction, our commitment to service

At Engel &Völkers, we take a long-term view of our client

continues. We remain dedicated to our clients and will

relationships. Through our research and interactions,

promptly respond to any requests or questions you may

we further understand your preferences to provide

have as you seek to live the best life possible in your new

ongoing customized service for your future real estate

home. Our passion is knowing the communities we serve

needs. We also aim to impress you with the high-quality

inside and out, and we want to be a continuous resource

service we provide so we can continue as your advisor—

for you—after all, we live here too.

and potentially one to your friends, colleagues, and family members—as you seek to achieve your future real estate goals.

Exclusively Present ed By:

SH A N N O N M C N E I L Global Real Estate Advisor ? +1 (541) 550-9088 ShannonInBend@gmail.com OR - 910200118

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