Tanacetum 2027
Tanacetum parthenium Blooming worldwide Our vision on Tanacetum: At Evanthia, we see Tanacetum as a versatile and vibrant crop that brings freshness and cheer to every assortment. With our broad range – in diverse colors and flower types – we offer growers and traders plenty of choice and distinctiveness. Our breeding program for this crop strongly focuses on uniformity of both stems and flower heads. The result is a rich-flowering product with abundant, small blooms that make Tanacetum the ideal filler in bouquets, adding volume, lightness, and a refined texture. Thanks to our cultivation expertise, we develop varieties that perform reliably under various conditions, enabling year-round production with consistently high quality. In addition, we supply seed with high germination rates and a strong percentage of usable plants, ensuring growers can rely on efficiency and dependable results from sowing to harvest. At Evanthia, we believe in collaboration. Together with growers, traders, and partners, we refine and strengthen Tanacetum, allowing it to grow into a crop with strong commercial potential worldwide. For us, Tanacetum is more than just a flower: it is a source of innovation, creativity, and shared growth.
“The side shoots of Tanacetum Cameron start slightly lower and are more elongated, so the plant develops a fuller spray shape. This branching habit also makes Cameron easier to harvest and process, with fewer tangling issues.” Kees van Egmond – Van Egmond Matricaria
Breeding excellence that makes the difference in Tanacetum • Wide assortment in flower types, colours, and uses • Reliable year-round production across climates and seasons • Consistent uniformity in stems and flower heads, ensuring even quality • Rich flowering with abundant blooms, adding volume and impact • Ideal as a filler flower in bouquets thanks to the profusion of small blooms
• Sturdy stems and excellent vase life for maximum commercial value • Global suitability and proven reliability in different growing systems Extra highlight: • High-quality seed with strong germination rates and a high percentage of usable plants
Technical data • Starting material: Pelleted seed • Stem length: 60-80 cm • Cultivation location: Greenhouse, tunnel and outdoor • Plant density: 75-86 / m2 • Sowing period: Yearround • Cultivation temperature: Cool, Warm • Cultivation time to young plant: 4-5 weeks • Cultivation time from young plant to end product: 8-12 weeks • Vase life: 12 days from transport, at least 7 days guaranteed
Cultivation Sheet
Flower shape
Tanacetum
Tanacetum
The Grower’s Choice for reliability and uniformity
Soft appearance, strong performance
• Highly uniform from start to finish
• Warm coloured, single-flowered Tanacetum
• Well-branching in the more upper part of the stems enables easy harvest and processing
• Golden yellow heart with a ring of soft cream petals
• For steady yearround production
• Contrasting dark green foliage of excellent quality
Cameron
• Contrasting dark green top quality leaves • Well-filled ring of flower petals
Camilla
• Well-brancing and rich flowering • Ideal for yearround production
• Impressively high flower count
NEW Tanacetum
Tanacetum
Strength and beauty combined
Fresh beauty when the heat is on
• Single-flowers
• Reaches good height under hot summer conditions
• Bright white petals with a golden yellow center
• 7 to 10 days slower to flower than Campagne
• Good branching and rich flowering
• Same excellent quality
Campagne
• Contrasting dark leaves of excellent quality
Campagne Summer
NEW Tanacetum
Tanacetum
The next BIG thing in Tanacetum!
Drop of sunshine for every bouquet
• Big and beautiful double flowers, about twice as large as standard Matricaria
• Bright yellow Tanacetum
• Profuse flowering with bright white petals and a lemon-yellow centre
• Good branching and rich flowering
Tetra EVA
Amazone
• Well-filled semi-circular flowers
• Unform growth, easy to harvest • Very productive cut flower • Ideal bouquet filler
Tanacetum
Tanacetum
A timeless classic for all uses
Tall and radiant
• Popular scentless variety
• Radiant white, well filled semi-circular flowers
• Well-filled semi-circular radiant white flowers
• Reaches good stem length under hot summer conditions
• Uniform stems easily reach 60 to 80 cm of height
• Great branching and volume
• Nice branching habit
• Year-round greenhouse cultivation
Baya
• All year round stems of the highest quality and a long vase life
Rio
Creating Value Evanthia’s vision is to create value in everything we do, at every step of the process. Our value is driven by innovation in breeding and selection, creating genetics tailored for performance from top quality seed. We nurture a process which is truly remarkable. As a simple seed transforms into a beautiful flowering plant, Evanthia adds value at every step of the way. Our teams lead the product journey from breeding to introduction, working closely with growers and partners across the globe. We translate market insights into innovative seed solutions. Delivering quality, reliability and performance, our genetics help growers achieve lasting commercial success. Sales and customer service backed by extensive market knowledge and expert cultivation advice make the Evanthia value proposition complete. At Evanthia, we believe in collaboration and in the power of growth, creating value from start to flowering finish.
EVANTHIA FLOWERS B.V.
E-mail sales.flowers@evanthia.nl Website evanthia.nl
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Vlotlaan 560 2681 TX Monster The Netherlands T +31 174 715 100