Matthiola 2027
Matthiola incana Blooming worldwide Our vision on Matthiola: At Evanthia, we see Matthiola as a crop that bridges tradition and innovation. With our StoX series, we focus on reliability, uniform performance, and outstanding quality – key traits that give growers worldwide both confidence and distinction. Thanks to our cultivation expertise, we understand the significant influence of climate and growing conditions. That’s why we develop varieties that are highly adaptable, with flexibility across seasons and locations. In this way, we help growers get the very best out of their production, whatever their circumstances may be. What drives us is collaboration. We work closely with growers, traders, and partners to further refine and strengthen Matthiola in the market. With a clear focus on quality, vase life, and profitability, we are building a sustainable future for this characterful crop. At Evanthia, we believe Matthiola is more than just a flower: it’s an opportunity to grow, to innovate, and to create success together.
“The StoX series is a valuable development for us as a Matthiola grower. The range includes new colours that were not available before, including trendy shades that are highly appreciated in the market. The option for summer cultivation also provides us with greater flexibility and supply during a period when availability is often limited.” Lotte van der Meer – Grower Duinland 2
Breeding excellence that makes the difference in Matthiola • Reliable performance – uniform crops, high harvest rates and strong stems. • Outstanding quality – long vase life, voluminous spikes and excellent flower forms. • Breeding innovation – unique breakthroughs such as 100% double flowers, shorter cultivation times and heat tolerance. • Seasonal adaptability –Tailored series for reliable
outdoor cultivation from winter to midsummer, and for year-round production in greenhouses. • Varied colour ranges – from timeless whites to unique shades like Champagne and Silver. • Delicate, sweet fragrance that enhances the unique charm and appeal of Matthiola. • Active breeding pipeline – continuous expansion with new colours and series.
Technical data • • • • • •
Starting material: Raw seed Stem length: 65-70 cm Cultivation location: Greenhouse, tunnel and outdoor Plant density: 65-75 / m2 Sowing period: Winter to end of spring Cultivation temperature: Cool, Warm, Hot (depending on series) • Cultivation time to young plant: 3-5 weeks • Cultivation time from young plant to end product: 8-18 weeks • Vase life: 14 days from transport, at least 9 days guaranteed
Cultivation Sheet
Flower shape
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StoX® series The Best of All Worlds. • Sturdy stems & long vase life – Japanese type stock quality • Sturdy flower petals, many times better than any • Efficient – shorter cultivation time • 100% double flowers – by easy selection after cold treatment • Heat tolerant – extended production season
• Distinctive palette – 10 vibrant colours incl. Champagne, Silver & 3 new colours for 2027 • Resilient – less sensitive to pests & diseases • Reliable – very uniform crop, high harvest rate • Impressive spikes – tall, voluminous, richly flowering
StoX®
Antique Rose
NEW
Champagne
NEW
NEW
StoX
StoX
StoX
StoX
StoX®
StoX®
StoX®
StoX®
®
Deep Rose
Rose Pink
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StoX®
®
Lavender
Silver
®
Marine
White
®
Rose
Yellow
Milla series Tried and Trusted – Reliability all-round. • Trusted series – established, reliable choice • With strong colours including aubergine and purple • 100% double flowers – easy selection after cold treatment • Flexible cultivation window – plant from early winter to late spring
• Strong performance – delivering long, consistent stems from early spring through midsummer • Uniform crop – even growth and flowering across the field • Robust quality – strong stems and excellent flower quality
Milla
Milla
Aubergine
Blue
Milla
Milla
Milla
Milla
Milla
Milla
Milla
Milla
Deep Rose
Purple
Lavender
Rose
Light Pink
Salmon
Pink
White
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Coselja series - particularly well-suited for outdoor cultivation Stands Tall and Proud, Indoors or Out. • Distinct look – darker green, ovalshaped leaves and larger flowers • Robust stems – longer, woodier and
stronger, ensuring excellent vase life • Outdoor suitability – ideal for colder temperature planting with top quality harvest from medium to warmer temperatures
• Versatile color range – available in 6 fresh, vibrant colors • Sufficient length – producing long, reliable stems outdoors
Coselja
Antique Rose
Coselja
Coselja
Coselja
Coselja
Apricot
Deep Rose
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White
Rose
Coselja
Yellow
Joya series - spray flowering All-new spray Matthiola for beautiful bouquets. • Strong stems supporting well flowering sprays • 100% double flowers easily selectable after cold treatment • Robust quality of Japanese-type stock temperatures
• Heat tolerant – suitable for summer production • Strong blue flower colour, with more colours to follow • Joya Lavender has a strong blue flower colour, with more colours to follow
NEW
Mixes Mixes per series are available upon request with a minimum order quantity.
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Creating Value Evanthia’s vision is to create value in everything we do, at every step of the process. Our value is driven by innovation in breeding and selection, creating genetics tailored for performance from top quality seed. We nurture a process which is truly remarkable. As a simple seed transforms into a beautiful flowering plant, Evanthia adds value at every step of the way. Our teams lead the product journey from breeding to introduction, working closely with growers and partners across the globe. We translate market insights into innovative seed solutions. Delivering quality, reliability and performance, our genetics help growers achieve lasting commercial success. Sales and customer service backed by extensive market knowledge and expert cultivation advice make the Evanthia value proposition complete. At Evanthia, we believe in collaboration and in the power of growth, creating value from start to flowering finish.
EVANTHIA FLOWERS B.V.
E-mail sales.flowers@evanthia.nl Website evanthia.nl
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