fuse branding innovate, communicate, dominate
Creative Strategy Design Production Media & Communication DESIGNING AND IMPLEMENTING BRAND MARKETING PROGRAMS
F
use Branding Africa Ltd is a body corporate registered as a company under the Company’s Act to offer integrated marketing communication solutions to corporates, government and NGO’s both in the service and product markets. We specialise in the creation and designing of brand Identities; covering all aspects of visual communication, whether through traditional methods or through digital media. We position ourselves as a top notch design company from our long-term experiences in the field of marketing, creative and skilled design, and a knowledgeable content development team.
Fuse Branding Africa Ltd team of designers have a proven track record of designing a whole range of brands and merchandise for various marketing purposes. Our designers ensure that our brands and marketing merchandise designs conveys information in a visually appealing and engaging manner. We ensure that the brands and marketing merchandise project the company’s best image and makes a positive contribution to the marketing campaign of your company. With this in mind, you are assured that Fuse Branding Africa Ltd understands your core values and mission thereby offering the best partnership to steer you towards your vision.
Evans. M. Mwangi Creative Director, Fuse Branding Africa Ltd
fuse branding | 2
Converting wild ideas into Brands Our inspiration predominantly emanates from our team, their distinct talent and ambitions. However we also draw our inspiration from our clients, their desires & expectations. Each project is a unique opportunity to deliver an experience. We believe inspiration is something that needs to be acquired and cannot be just given or taken. People, Events, Things inspire the human mind to think different, do different and feel different.
fuse branding | 3| 3 fuse branding
INTRODUCTION
BACKGROUND Since the inception of Fuse Branding Africa Ltd, the company has achieved enormous growth in the design and development of a number of brands for corporate entities. The company has grown in areas of service delivery by expanding its operations form the traditional but very essential print and publishing branding service, to conceptual tailor-made and well-designed digital marketing media.
MISSION At Fuse Branding Africa Ltd, we believe that corporations, unlike humans, have the opportunity to create and define themselves to the best of their ability hence achieve the desired image for market superiority. It’s our mission to assists these corporations create a corporate identity that is targeting, yet engaging therefore creating a psychological connection with the target market.
VISION Our vision is to provide cutting-edge solutions in all aspects of brand development, brand management, brand selling and brand protection for better trade and sustainable growth in the Africa Region.
fuse branding | 4
Products & Services Identity Design
Product Design
Web Design
Campaign Design
Packaging Design
fuse branding | 5| 5 fuse branding
CREATIVE DESIGN
BRAND STRATEGY The strength of any brand development exercise is in its planning. Our aim is to find the nugget of truth that makes a business truly different and on which a brand can be built. The process is collaborative, pragmatic, fast, and is designed to bring people together to formulate one single view of an organisation. With the brand strategy defined, the creative process can begin.
NAMING Inspiration for a great name can come from anywhere – mythology, storytelling, family, history, and flora and fauna can all provide impetus. The most important consideration though is that it has the potential to represent your business, product or service. And to do that it needs to be: appropriate, differentiating, and pronounceable (everywhere!) and memorable.
IDENTITY DESIGN A logo identity is the face of a company, product or service. It is the start and the heart of the visual brand language. In the mind of the customer it represents everything its stand for. Successful brand are aided by identities that are unique, memorable, vibrant and relevant. We craft ones which are also designed to be scalable, consistent and flexible. We make branding easy.
BRAND GUIDELINES Brand guidelines are the instruction manual for how to use a visual identity. They provide the framework that defines the visual assets and shows how to use them in each circumstance. Brand guidelines are useful, and the larger the organisation, the more useful they become. We can help you manage your brand so that it grows in value.
fuse branding | 6
Creative Strategy
ADVERTISING & IMC
INTEGRATED MARKETING COMMUNICATION In this new communication environment, although advertising is often a central element of amarketing communications program, it is usually not the only one — or even the most importantone — for sales and building brand and customer equity. Marketing communication activities contribute to brand equity and drive sales in many ways: by creating brand awareness, forging brand image in consumers’ memories, .eliciting positive brand judgments or feelings, and strengthening consumer loyalty.
The Promotional Package Includes ++
Identify the Target Audience
++
Determine the Communications Objectives
++
Design the Communications (Message Strategy + Creative Strategy)
++
wwSelect the Communications Channels
++
Establish the Total Marketing Communications Budget
++
Deciding on the Marketing Communications Mix
++
Roling-out the campaign
++
Measuring Communication Results
++
Managing the Integrated Marketing Communications Process
Modern marketing calls for more than developing a good product, pricing it attractively, and making it accessible. Companies must also communicate with their present and potential stakeholders and the general public. For most marketers, therefore, the question is not whether to communicate but rather what to say, how and when to say it, to whom, and how often. Consumers can turn to hundreds of cable and satellite TV channels, thousands of magazines and newspapers, and millions of Internet pages. They are taking a more active role in deciding what communications they want to receive as well as how they want to communicate to others about the products and services they use. To effectively reach and influence target markets, holistic marketers are creatively employing multiple forms of communications.
fuse branding | 7
DIGITAL PRESENCE
Digital marketing and its associated channels are important – but not to the exclusion of all else. It’s not enough to just know your customers; you must know them better than anybody else so you can communicate with them where, when and how they are most receptive to your message. To do that, you need a consolidated view of customer preferences and expectations across all channels – Web, social media, mobile, direct mail, point of sale, etc. Marketers can use this information to create and anticipate consistent, coordinated customer experiences that will move customers along in the buying cycle. The deeper your insight into customer behaviour and preferences, the more likely you are to engage them in lucrative interactions.
Engaging website design is what turns clicks into opportunities that connect customers with true brand value. Beginning with the initial conversation about your goals, we create wireframes that also emphasize customer needs, and develop an information hierarchy system that puts your core content in all the right places, at all the right times.
Website Design & Development
fuse branding | 8
INTERACTIVE APPS
Digital Marketing
Fuse Branding Africa builds mobile applications for devices on every level of the smartphone and tablet spectrum, on the most up-to-date operating systems (Android, iOS, Windows Mobile etc.). designed for round the clock readability and resourcefulness, a mobile presence turns your brand into a 24-hour concierge for customers.
Mobile Apps
fuse branding | 9
SOCIAL INTEGRATION
With the upsurge of social media websites, Facebook, Twitter, LinkedIn and Google+ remain to be the largest in user base. A business that has an absence in either of these media outlets is bound to loose in their quest for a superior online brand. Our digital branding solutions are customized and personalized to suit unique marketing needs for different social media applications.
Social Media Marketing Design
fuse branding | 10
ONLINE PROMOTION
Digital Marketing
As an Internet marketing strategy, SEO considers how search engines work, what people search for, the actual search terms or keywords typed into search engines and which search engines are preferred by their targeted audience. It is a common practice for internet users to not click through pages and pages of search results, so where a site ranks in a search is essential for directing more traffic toward the site. The higher a website ranks in an organic search, the greater the chance that the site will be visited by a user.
Search Engine Optimization
fuse branding | 11
PROMO ITEMS
Gift Bags
Travel Bags
Umbrellas
Mugs
Travel Bottles
Wrist Bands
Flash Drives
Pens
Executive Notenpads
Branded Shirts
Branded Polo Shirts
Branded Caps
fuse branding | 12
DISPLAY PRODUCTS
Design Production
Flag Banners
Roll Up Banners
Point of Sale Tables
A - Frame Banner
A - Frame Banner
A - Frame Pop Ups
Branded Tents
Snapper Frames
Signages
Vehicle Branding
Branded Wheel Covers
Light Boxes
fuse branding | 13
FABRICATIONS
Exhibition Stands
Point of Sale Displays
fuse branding | 14
Design Production
Motor Vehicle Branding
fuse branding | 15
Affordability, Timely Delivery, and World Class Quality
Stand Out With a little
FUSE BRANDING AFRICA LIMITED 9th Floor, Transnational Plaza, Wing B, City Hall Way P.O. Box 7096 - 00200 Nairobi, Kenya T: +254 722 567177 E: sales@fusebranding.co.ke, info@fusebranding.co.ke W: www.fusebranding.co.ke
Fuseing
fuse branding | 16 Fuse Branding (A) Ltd Š 2017