One World Xpo - Las Vegas

CONTENTS 1WXPO OVERVIEW & GOALS RESEARCH AND FINDINGS A MASTER-PLANNED DESIGN KEY FEATURES & BENEFITS MARKETING PLAN ADDITIONL RENDERING

A REVOLUTIONARY SALES AND MARKETING PLATFORM

FOR THE GROWING KITCHEN, BATH & BUILDING FINISHES INDUSTRY A SINGLE-POINT SOLUTION THAT WILL

CONNECT MANUFACTURERS WITH DEALERS, BUYERS, CUSTOMERS & INFLUENCERS AN EXPERIENCE CENTER, A SHOWROOM AND SALES CENTER ALL IN ONE

ONE PERMENANT DESTINATION WITH MULTIPLE USES

A PRIME LOCATION

WORLD MARKET CENTER

Non-stop service to/from over 135 U.S. and international cities Located just one mile from McCarran International Airport Easy access to city’s private airports Sits within a five-mile radius to more than 160,000 hotel rooms, offering world-class accommodations at affordable prices

Sits within a five-mile radius to more than 160,000 hotel rooms, offering world-class accommodations at affordable SPRIN MOUNTA G prices IN RD E

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LAYOUT TEN FLOORS, PLUS A ROOFTOP TO SHOWCASE ALL INDUSTRIES 1,173,000 square feet of dedicated permanent showroom space

Floors 4–10:

Open during market periods only (optionally year round)

Floors 1–3:

Open 7 days a week

FLOOR PLAN - LEVEL ONE

FLOOR PLAN - LEVEL TWO

FLOOR PLAN - LEVEL THREE

FLOOR PLAN - LEVEL FOUR

FLOOR PLAN - LEVEL FIVE

FLOOR PLAN - LEVEL SIX

FLOOR PLAN - LEVEL SEVEN

FLOOR PLAN - LEVEL EIGHT

FLOOR PLAN - LEVEL NINE

FLOOR PLAN - LEVEL TEN

ONE WORLD XPO ROI

RAISE AWARENESS, BRANDING & REACH Exposure to a wider array of international dealers, retailers, customers and buyers

Visibility from being in the Culinary and Retail capital of the world

42 million people visit Las Vegas annually and 60 million people live within a two-hour flight or four-hour drive

ONE WORLD XPO will also be a major source of press attendance and media exposure Each semi-annual International Market will bring in a large audience of customers and designers Offering your company a luxurious showroom and “Flagship Headquarters,” Owners can keep their showrooms open year-round Reach powerful Las Vegas hospitality, hotel and resort community 37

AUDIENCE/VISITOR PROFILE

OF NATIONAL & INTERNATIONAL MARKET ATTENDEES MARKET ATTENDEE SEGMENTS • National & international • Retailers • Reps • Dealers/Retailers • Buying Groups • Distributors • Custom Home Builders and Production Builders

• Real Estate Owners and Investors • Remodelers • Architects • Fabricators • Installers • Specifiers • Interior Designers

• Commercial builders

• Press and Media

• General Contractors

• Influencers

• Developers

• Other manufacturers of building finishes products

• Hotel/Hospitality Owners, Developers, Managers

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TRADE SHOWS & ONE WORLD XPO EXPERIENCE COMPARISON

ATTRIBUTES

BRAND CONTROLLED ENVIRONMENT

EVENT DATES

PRIVACY

EXHIBIT LOCATIONS

CIRCULATION AND VISIBILITY

INDUSTRY SEGMENT CONCENTRATION

TRADE SHOWS, BOOTHS Limited control with temporary trade exhibit booths in convention center format

ONE WORLD XPO DEDICATED SPACE Complete brand-controlled environment with full control to build showrooms to match brand identity for year-round use

Limited control of dates and are reliant

ONE WORLD XPO controls event dates and will set

on venue availability

schedules to benefit the industry

Limited privacy

Complete privacy

Many trade show booth locations are not favorable, and not in the same location each year

All permanent showrooms are high quality with access to proper customer circulation and traffic flow All showrooms have great visibility and race track

Very poor circulation, mazelike

circulation

Many segments and categories are spread


ONE WORLD XPO floors dedicated to segments,

across temporary trade shows

categories and industry tiers 39

TRADE SHOWS & ONE WORLD XPO COST & VALUE COMPARISON COSTS

TRADE SHOWS, BOOTHS

ONE WORLD XPO DEDICATED SPACE

COST OF BUILDING THE BOOTH

High, depending on type/style

One time cost to create your identity and dedicated showroom

SIGNAGE

Temporary, low quality, often hanging from ceiling

Highest quality, state-of-the-art technology

QUALITY OF AVERAGE EXHIBITION SPACE

Standard convention centers

Luxury, purpose-built environment

ABILITY TO CUSTOMIZE THE BOOTH AND COST

Difficult, can be expensive

Easy; once for the duration of the lease

COST OF SHIPPING AND RECEIVING DRAYAGE

High, union rates and rules

Non-union building

COST OF EQUIPMENT AND FURNITURE RENTAL

Expensive at every trade show / breakage

Once for the duration of the commitment

COST OF STORAGE OF THE EXHIBITION BOOTH

Every month

None

COST OF SEVERING FOOD AND DRINKS

High with venue rules, mixed quality

Your choice to bring your F&B and chef

COST OF SHOWING ADDITIONAL LINES

Often additional cost

None

COST OF HAVING A CORNER BOOTH

Additional cost

None, all showrooms have great circulation

TIME TO SET UP BOOTH

2 to 3 days

Your choice

TIME TO DO BUSINESS

3 to 4 days each show

Year round and per customer demand

OPPORTUNITY FOR CELEBRITY CHEFS TO PARTICIPATE

Limited to none

Celebrity chefs will participate in the dedicated space

VIP SERVICES

Limited

Special VIP services

AMENITIES

Limited

Full service amenities in Class A building

CUSTOMERS PREFERENCE

Moderate, tolerated

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Very high, ideal first choice

ONE WORLD XPO | KEY FEATURES & BENEFITS

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U.S. MARKET OPPORTUNITIES – BY THE NUMBERS 2017 RESIDENTIAL

118.8 Million U.S. Housing Units

COMMERICAL & INSTITUTIONAL

HOSPITALITY

RETAIL

INDUSTRY

5.6 Million Commercial Buildings covering 87 Billion sq. ft. of Floorspace

5 Million+ Hotel Rooms in the U.S.

$347 Billion Total Sales in Building Finishes, Total Home

105,000 Architects

347,000 Multi-Family Home Completions in ‘17

$76.58 Billion U.S. Dollars Commercial Building Development

187,000 Hotels Around the World

69,100 Dealers Selling Building Materials, Equipment & supplies

354,106 Real Estate Developers, Rental & Leasing Companies

1,264,100 New Privately Owned

9,600 Government Buildings in 2,200 communities nationwide,

145,030 New Hotel Rooms

$134 Billion in total U.S. Sales for Kitchen & Bath remodels and new

346,001 Home Builders/

Housing Units Permitted

411,236 New Apartment Units Built

560,000 New Houses Sold in U.S.

totaling of 377 million sq. ft 139,126 Educational Facilities & Schools

5,534 Hospitals in the U.S.

Forecasted in 2018

construction

Custom Home Builders

647,288 Restaurants in the U.S.

24 Million American households remodel kitchens and baths annually

429,988 Remodelers

66,505 Nightclubs & Bars; 21,260 Spa Facilities

New residential construction adds 1 million Kitchens and 2.3 million Bathrooms to the marketplace each year.

53,000 Interior Designers

Sources: 2017 US Census Bureau 2018; US Commerce Department; Statista; Bureau of Labor Statistics and Home Improvement Research Institute; National Council of Architectural Registration Boards; Bureau of Labor Statistics; IBIS World; US Commerce Department, Census, SOURCE: (NKBA)

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TENANT PROFILE

NATIONAL & INTERNATIONAL SHOWROOM TENANTS & CATEGORIES SHOWROOM TENANT SEGMENTS: BUILDING FINISHES • Appliances • Bathroom and Kitchen Plumbing Products: Sinks and Faucets, Toilets, Bathtubs, Showers, Accessories • Hardware and Accessories • Countertops • Surfaces, Ceramic Tile and Stone • Commercial and Residential Carpets

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• Laminate, Hardwood Flooring, Vinyl • Outdoor Appliances • Cabinets and Storage Makers • Lighting • Doors and Windows • Decorative Wall Coverings • Technology

WHY ONE WORLD XPO: BENEFITS TO DEALERS, RETAILERS AND INFLUENCERS The EASE AND EFFICIENCY of having everything under one roof SAVES DEALERS TIME AND MONEY • The marketing, branding and product sourcing process will be more efficient and drive new industry opportunities • Customers can see a much larger range of products and lines • Customers can visit 1WXPO showrooms on a year-round basis, based on their individual schedules • Customers can participate in private showings and training sessions with brands • Ability for dealers and customers to spend more time with exhibiting manufacturers and brands 44

WHY ONE WORLD XPO:

BENEFITS TO MANUFACTURERS & BRANDS

REVENUE GROWTH AND ROI

SIGNIFICANT COST SAVINGS

COMPLETE BRAND CONTROL AND EXPERIENCE CENTER

FOCUS ON DEALERS, RETAILERS, OTHER CUSTOMERS AND INFLUENCERS

THE POWER OF LAS VEGAS AND WORLD MARKET CENTER

ONE WORLD XPO is a new market place and innovation center to help the building finishes manufactures to grow and drive profitably.

Your dedicated showroom costs will be less than other design center buildings and districts or high cost trade shows

You will have full control to show your entire lines exactly as they should be demonstrated in a sophisticated environment at 1WXPO’s Experience Center

At the core, ONE WORLD XPO is about better serving dealers, buyers and influencers from around the world

Easy to get to, cost effective, and already visited by most dealers, customers and influencers annually

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LOCATION | LAS VEGAS

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ONE WORLD XPO BUILDING FEATURES & AMENITIES

UTILITIES • Full utilities, gas, water, drainage and electrical services will be provided to showrooms larger than 10,000 SF • Wide racetrack-style hallways for enhanced circulation • Non-union drayage • Accessible loading dock and onsite marshalling area • Strong showroom visibility and frontage on each corridor

AMENITIES • Valet Parking and ample self-parking with covered parking in adjacent garage • Shuttles to hotels and resorts • Access to world-renowned chefs in Las Vegas • Rooftop venue to house various events and cooking shows • Culinary school • In-showroom catering and private chefs • Remodeling Shows • On-premises entertainment • Various on site dining option • Dedicated press/media center And many more…

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TECHNOLOGY • Site-wide Wi-Fi and Fiber Optics • LED billboard signage and advertising • Built-in sets with live broadcast capabilities • Digital tools to connect brands to customers • Robust and responsive website with individualized tenant portals • Connected to IMC’s existing website with over 1 million views per month

ONE WORLD XPO | MARKETING PLAN

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ONE WORLD XPO MARKETING PLAN:

FOUR WAYS ONE WORLD XPO WILL BE MARKETED TO THE WORLD

1

Semi-Annual International MARKETS

AND TRADE SHOWS set for March and October (subject to final decision on market dates)

3

ONGOING PROMOTION AND OUTREACH to all hotel, restaurant,

5

SYNTHESIS WITH TWO ANNUAL B2B MARKETS already

and real estate developers in U.S., Canada and Mexico

2

DIRECT MARKETING during the

4

ONE WORLD XPO will be marketed to the 42 MILLION ANNUAL LAS VEGAS VISITORS as a one-of-akind “must see” destination

major events in Las Vegas when the 500,000 influencers and customers are in town visiting other industry trade shows

hosted at adjacent WMC for the furniture, home decor and gift business’ 49

ONE WORLD XPO MARKETING PLAN: MARKETING COMPONENTS (CONTINUED): • Worldwide Branding and Advertising Campaigns • Database Marketing & Mailings to customers and influencers • Web and Digital Marketing Campaign • Social Media and Influencer Programs • Editorial, Blogs and PR Placements • Dealers and influencers Incentive Programs & Contests • Subsidized V.I.B. (Very Important Buyer) Travel Programs • Telemarketing and Personal Outreach • Weekly + Monthly Educational Events and Lectures 50

ONE WORLD XPO MARKETING PLAN: MARKETING COMPONENTS (CONTINUED): • Interactive and Entertainment Experiences • LED Billboard on Building and throughout IMC campus • Galas and Industry Award Programs • Cooking Shows, Celebrity Chef Events and Demos • Partnership with Culinary Schools and Institutes • Partnership with Design, Architectural and Construction Schools • Fundraisers with Industry Organizations • Lifestyle Speakers, Authors and Booksignings • TV Projects and Filming, Hollywood Outreach • World Class Library & Lifestyle Museum featuring luxury kitchen, bath and home design 51

THE ONE WORLD XPO EXPERIENCE LIVING KITCHEN SHOWROOM

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ONE WORLD XPO BUSINESS LOUNGE

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ONE WORLD XPO LUXURY SPA 53

THE ONE WORLD XPO EXPERIENCE GOURMET CAFE

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THE ONE WORLD XPO EXPERIENCE ROOFTOP LOUNGE

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LOCATION | LAS VEGAS

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THE ENTERTAINMENT CAPITAL

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LAS VEGAS IS THE UNDISPUTED WORLD LEADER IN CULINARY EXPERIENCES TOP 20 WORLD CLASS CELEBRITY CHEFS WITH LAS VEGAS RESTAURANTS GORDON RAMSAY WOLFGANG PUCK GIADA DE LAURENTIIS EMERIL LAGASSE BOBBY FLAY GUY FIERI SCOTT CONANT BUDDY VALASTRO JULIAN SERRANO JEAN GEORGES

TOM COLICCHIO THOMAS KELLER MICHAEL MINA MASAHARU MORIMOTO’ JOËL ROBUCHON GUY SAVOY JOSE ANDRES SUSAN FENIGER MARY MILLIKEN ALAIN DUCASSE 63

LIFESTYLE AND COOKING SHOWS FILMING IN LAS VEGAS FANS EXPERIENCE REAL LIFE CULINARY EVENTS IN CITY OF ENTERTAINMENT — 1WXPO KITCHENS WILL SERVE AS A CULINARY EXPERIENCE CENTER & SOUND STAGE • The World’s Entertainment and Culinary capital — Las Vegas — is host to many live events including cooking shows • With so many top chefs in the city, and hundreds of leading kitchen brands at 1WXPO, the venue will serve as a broadcast-ready sound stage for film and televised events • 1WXPO Experience Center will be designed with immersive kitchens allowing visitors to feel as if they were transported to the studio set of the show

After 12 years on the small screen, Celebrity Chef Gordon Ramsay is bringing the world’s first Hell’s Kitchen restaurant to real life at Caesars Palace in Las Vegas.

“A key element of the show’s success has always been the diners’ experience, so we are excited for guests in Las Vegas to feel like they too are part of the show – flames and all.”

-Gordon Ramsay 64

LAS VEGAS ATTRACTS PREEMINENT ARCHITECTS AND DESIGNERS

Las Vegas Market, adjacent to 1WXPO, has an abundance of resources that attract leading architects and designers.

Ranging from educational events, networking opportunities, product sourcing, and trend awareness.

Frank Gehry

Roger Thomas Barbara Barry

Timothy Corrigan

Juan Montoya

*Design Icons Honored at World Market Center Las Vegas 65

ONE WORLD XPO | DESIGNERS

Barclay Butera Barrie Livingston Bobby Berk Britany Simon

Carson Kressley

Cathy Hobbs

Christopher Guy Harrison Christopher Kennedy Donna Moss Emily Henderson Jeff Lewis

Christopher Grubb

Jordan Capella

Julia Buckingham Kelli Ellis Libby LangdonMadcap Cottage Meg Caswell Mikel Welch Novogratz

Other designers that visit World Market Center Las Vegas

ONE WORLD XPO | CELEBRITIES AND INFLUENCERS

Breegan Jane

Desert Flippers

Farrah Abraham

Kathy Ireland

Kelli Ellis

Dolores Catania

Jane Seymour

Lisa Vanderpump 67

Donny Osmond

Jeff Foxworthy

Scott Brothers

Thom Filicia

THE POWER OF LAS VEGAS

Use your showroom when other major complementary trade shows are in Las Vegas

Las Vegas is the trade show, entertainment, culinary, retail and hospitality capital of the world

As many as 500,000 industry influencers attend Las Vegas shows annually

Las Vegas is within a convenient travel distance to 60 million people

Attracts year-round visitors to top entertainment and sporting events including NFL, NHL & NASCAR

Attendees value the efficiency and the lower travel and hotel costs

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1WXPO will become a a destination to experience for Las Vegas’s million visitors annually

LAS VEGAS VISITOR DEMOGRAPHICS

42 MILLION ANNUAL VISITORS

28% OF VISITORS

HAVE HOUSEHOLD INCOME OVER

$80K

%ARE 70 MARRIED % 56

ARE

40 YEARS OLD OR MORE 69

15 % OF VISITORS HAVE HOUSEHOLD INCOME OVER

$100K

OVER

% 30 VISITED A MAJOR LAS VEGAS ATTRACTION

% 50

HAVE A

COLLEGE DEGREE

19

%

OF VISITORS ARE

INTERNATIONAL

15,000

LAS VEGAS GROWTH

HOTEL ROOMS

OVER

CURRENTLY UNDER CONSTRUCTION

160,000

HOTEL ROOMS

OVER

18 BILLION

SIGNIFICANTLY MORE THAN ANY OTHER CITY IN NORTH AMERICA

$

ABOUT

IN NEW DEVELOPMENT PROJECTS

20,000

RESORT WORLD LAS VEGAS DREW LAS VEGAS MADISON SQUARE GARDEN RAIDERS STADIUM LAS VEGAS CONVENTION CENTER EXPANSION LAGOON AT THE WYNN MANY MORE…

HOTEL ROOMS

ARE RENOVATED EACH YEAR

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LEADING U.S. RETAILERS/E-COMMERCE BUYERS ALREADY ATTEND LAS VEGAS TRADE SHOWS

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EXAMPLES OF TYPICAL DEALERS THAT CARRY HOME FURNISHINGS, MATTRESSES AND APPLIANCES

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A Typical Dealer Carries Hundreds of Lines Across Categories, Making 1WXPO an Efficient and Comprehensive Shopping Venue

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A Typical Dealer Carries Hundreds of Lines Across Categories, Making 1WXPO an Efficient and Comprehensive Shopping Venue

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ABOUT 1WXPO DEVELOPER

1WXPO is created by Jack Kashani, founder and originator of the World Market Center Las Vegas

About World Market Center • 5 million sq. ft. of state-of-the-art home furnishing

permanent showroom space, in three buildings; Opened in 2005.

• Two annual home furnishing markets drawing over 50,000 buyers twice a year including buyers from 75 different countries.

There is no connection or relationship of any kind between the proposed ONE WORLD XPO and the WMC. Information about the WMC is provided solely as background information on Jack Kashani’s personal qualifications.

CONTACT JACK KASHANI

Managing Director ONE WORLD XPO, LLC 433 North Camden Drive, Suite 600 Beverly Hills, California 90210 Tel: 310-859-8200 Mobile: 310-994-4500 jack@1WXPO.com www.ONEWORLDXPO.com