ATILOIQÖS
OUR BRAND STYLE
GUIDE
ATILOIQÖS
CONTENTS Atiloiqรถs Petroleum Brand Style Guide
1.0 LOGO DESIGN
4.0 BUSINESS SUITE
Primary Logo 5 Exclusion Zone 6 Signatures 7 Logo Rules 8
Business Cards 14 Letterhead 15 Mail 16
2.0 COLOR DESIGN
5.0 COLLATERALS
Primary Colors Secondary Colors Tints and Shades
Uniforms 17 Vehicle Livery 18 Advertisements 19 Ephemera 20
9 10 11
3.0 TYPOGRAPHY
6.0 WILCATZ
Fonts 12 Style Guides 13
Wildcatz Logo 21 Endorsements 22
Beginnings Atiloiqös Petroleum originated in 1968 when it’s founder, Eva Alradaideh, learned of the harmful crimes against nature large oil corporations commit for the sole sake of greed. Alradaideh wanted to work for a better future and change the way petroleum was produced. At Atiloiqös, we strive to leave the environment we obtain our oil in a better condition than it was when we arrived. To accomplish this, we have put together a specific set of laws for our staff to follow when fracking. They are as follows: • • • •
Solar powered equipment when possible. Use recyclable and recycled material. Recycle everything. Donate 20% of oil profit to local organizations to help restore ecosystem.
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LOGO 1.O DESIGN Atiloiqรถs Petroleum | 6
1.1 LOGO DESIGN
HISTORY
The Atiloiqös logo was crafted using the golden ratio design method.
The Atiloiqös logo takes inspiration from underwater oil fracking pipes and architecture. The logo represents unity, togetherness, and awareness. The shades of blue represent two important factors: • The colors of the ocean. • Trust and loyalty.
The Atiloiqös logo final form.
Questions? Contact our Communications Department at: communications@atiloiqos.com 703 - 555 - 9200 Atiloiqös Petroleum | 7
1.2 LOGO DESIGN
PRIMARY LOGO The Atiloiqรถs logo, pictured to the left, is the primary colorway. This logo can only be used in black and white varieties. Please use the black logo on light colored backgrounds and the white logo on dark colored backgrounds.
Questions? Contact our Communications Department at: communications@atiloiqos.com 703 - 555 - 9200 Atiloiqรถs Petroleum | 8
1.3 LOGO DESIGN
Light blue represents trust
EXCLUSION ZONE The Atiloiqös logo exclusion zone is very important and must be followed. To use it correctly, simply extract the letter A from the logo and place it around all sides. This will ensure that the logo can stand in it’s own space and is not distracted by other elements on a page or design.
Dark blue represents depth
Questions?
Teal represents the ocean
Contact our Communications Department at: communications@atiloiqos.com 703 - 555 - 9200 Atiloiqös Petroleum | 9
1.4 LOGO DESIGN
SIGNATURES
Signature A
There are two Atiloiqรถs logo signatures that can be used in branding. Signature A is the primary siganure that should be used almost always, signature B should only be used in encounters where signature A is not possible.
Signature B
Questions?
ATILOIQร S PETROLEUM
Contact our Communications Department at: communications@atiloiqos.com 703 - 555 - 9200 Atiloiqรถs Petroleum | 10
1.5 LOGO DESIGN
LOGO RULES
A. Don’t change the color
B. Don’t compress or strech
C. Don’t add a gradient
The Atiloiqös logo should be used in the correct format at all times. This list shows general ideas to refrain from applying to the logo. The logo should not be distorted, recolored, have effects, or be altered in any way. Any questions can be bought to the communications team.
D. Don’t change opacity
E. Don’t add drop shadow
F. Don’t use without logotype
D. Don’t flip upside down
E. Don’t obstruct
F. Don’t crop or cut
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2.O
COLOR Atiloiqรถs Petroleum | 12
2.1 COLOR
PRIMARY COLORS The Atiloiqรถs primary colors are three ranges of blue.
Pantone 322 U RGB: 14, 113, 120 CMYK: 88, 40, 47, 13 #0E7178
Pantone 7465 U RGB: 82, 197, 180 CMYK: 62, 0, 37, 0 #52C5B4
Pantone 571 U RGB: 129, 213, 200 CMYK: 47, 0, 27, 0 #81D5C8
Questions? Contact our Communications Department at: communications@atiloiqos.com 703 - 555 - 9200 Atiloiqรถs Petroleum | 13
2.2 COLOR
SECONDARY COLORS These colors are to be used as supporting colors. They cannot take more than 20% of a design. Secondary colors should be used to achieve hierarchy, call for attention, and distinguish the brand from competitors.
Pantone 7417 U RGB: 237, 104, 97 CMYK: 2, 74, 58, 0 #ED6861
Pantone 2746 U RGB: 87, 92, 164 CMYK: 76, 71, 3, 0 #575CA4
Pantone 128 U RGB: 254, 206,98 CMYK: 0, 19, 71, 0 #FECE62
Questions? Contact our Communications Department at: communications@atiloiqos.com 703 - 555 - 9200 Atiloiqรถs Petroleum | 14
2.3 COLOR
TINTS AND SHADES
20
These colors are to be used as supporting colors. They cannot take more than 20% of a design.
40
Secondary colors should be used to achieve hierarchy, call for attention, and distinguish the brand from competitors.
60
80
100
Questions? Contact our Communications Department at: communications@atiloiqos.com 703 - 555 - 9200 Atiloiqรถs Petroleum | 15
3.1 TYPOGRAPHY
FONTS The primary font family Proxima Nova. It can be found on Adobe Fonts through the corporate Creative Cloud. Please contact the Communications Department if any questions arise.
Aa
Proxima Nova Bold
Aa
Proxima Nova Semibold
Aa
Proxima Nova Medium
Aa
Proxima Nova Regular
Aa
Proxima Nova Light
Proxima Nova 123456789 ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz Proxima Nova 123456789 ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz
Questions? Contact our Communications Department at: communications@atiloiqos.com 703 - 555 - 9200 Atiloiqรถs Petroleum | 16
3.2 TYPOGRAPHY
STYLE GUIDES
Extrabold 30 pt.
This list shows the hierarchy of heading options that can be used in reports, advertisements, announcements, etc.
Large Heading
Extrabold 20 pt.
Medium Heading
Semibold 18 pt.
Subheading
Italic 18 pt.
Italic subheading
Bold 15 pt.
Small Heading
Regular 14 pt.
Pull Quote
Regular 12 pt.
Body + Captions
Regular 12 pt.
โ ข Bullet Points
Questions? Contact our Communications Department at: communications@atiloiqos.com 703 - 555 - 9200 Atiloiqรถs Petroleum | 17
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4.O
BIZ SUITE Atiloiqรถs Petroleum | 18
4.1 BUSINESS SUITE Text is left aligned
BUSINESS CARD The Atiloiqös logo takes inspiration from underwater oil fracking pipes and architecture. The logo represents unity, togetherness, and awareness. The shades of blue represent two important factors:
GIOVANNA BUDISAVLEVIČ-ROMERO
Vice President of Sales and International Marketing (712) 555 4637 gromero@atiloiqos.com APetroleum.com
The logo should be used on all Atiloiqös products, signage, vehicles, etc. Any questions should be brought up to the communications team.
1127 Templeton Drive, Suite 7867 Holstein, Iowa 51025
Spacing: press enter between each group
GIOVANNA BUDISAVLEVIČ-ROMERO
Vice President of Sales and International Marketing (712) 555 4637 gromero@atiloiqos.com
Questions? Contact our Communications Department at: communications@atiloiqos.com 703 - 555 - 9200
APetroleum.com 1127 Templeton Drive, Suite 7867 Holstein, Iowa 51025
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4.2 BUSINESS SUITE
1 inch margins
LETTERHEAD The Atiloiqรถs letterhead is provided in all corporate and retail office spaces. The main font style used is the body style seen in the typograpy section of the guide. 1 inch margins should be used all around the document. These rules are strict and non-negotiable to maintain a consistent brand scheme in all our handouts.
Spacing: press enter 4 times between regards and name.
Questions? Contact our Communications Department at: communications@atiloiqos.com 703 - 555 - 9200 Atiloiqรถs Petroleum | 20
4.3 BUSINESS SUITE
Address should be in the box.
MAIL The Atiloiqรถs logo takes inspiration from underwater oil fracking pipes and architecture. The logo represents unity, togetherness, and awareness. The shades of blue represent two important factors: The logo should be used on all Atiloiqรถs products, signage, vehicles, etc. Any questions should be brought up to the communications team.
Address should be in the box.
Questions? Contact our Communications Department at: communications@atiloiqos.com 703 - 555 - 9200 Atiloiqรถs Petroleum | 21
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VISUAL 5.O COLLAT. Atiloiqรถs Petroleum | 22
5.1 VISUAL COLLATERAL
UNIFORMS The uniform features the main accent of the brand, being the wave. It also must include brand colors and a full colored logo on the right side and back of the polos. Any other uniform productions should use these same principles.
Questions? Contact our Communications Department at: communications@atiloiqos.com 703 - 555 - 9200 Atiloiqรถs Petroleum | 23
5.2 VISUAL COLLATERAL
VEHICLE LIVERY Vehicle livery should have the primary logo as a focus. The logo should be placed in the front and sides of the vehicles. It should also include contact information including: • Phone number • Website
Questions? Contact our Communications Department at: communications@atiloiqos.com 703 - 555 - 9200 Atiloiqös Petroleum | 24
5.3 VISUAL COLLATERAL
ADVERTISEMENTS Advertisements are mostly vector based and illustrative. This approach is used to keep an engaging and eye catching brand. As you can see, the tints and shades were used in this page as well. The most important content to include in these ads are phone numbers and any related websites.
Questions? Contact our Communications Department at: communications@atiloiqos.com 703 - 555 - 9200 Atiloiqรถs Petroleum | 25
5.4 VISUAL COLLATERAL
EPHEMERA Ephemera is to be used in marketing events and promotional reasons. These items are not to be sold. To design an ephemera, be sure to always implement the wave structure. This is important because it reinforces our branding. Never use the secondary color palette, instead - rely on the primary palette and it’s tints and shades. The signature must always be included.
Questions? Contact our Communications Department at: communications@atiloiqos.com 703 - 555 - 9200 AtiloiqĂśs Petroleum | 26
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WILD6.O CATZ Atiloiqรถs Petroleum | 27
6.1 WILDCATZ
WILDCATZ LOGO Wildcatz is our brand extension that offers tire services. This company’s branding is different from that of Atiloiqös and should be treated that way. Wildcatz has it’s own brand guidelines that should be followed and taken into consideration.
Questions? Contact their Communications Department at: communications@wildcatz.com 703 - 555 - 6799 Atiloiqös Petroleum | 28
6.2 WILDCATZ
ENDORSEMENTS When branding for Wildcatz, there should always be an excerpt that identifies Atiloiqös as the parent company.
A division of
Wildcatz has it’s own brand guidelines that should be followed and taken into consideration.
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