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Competence, Exclusivity and Passion

The core values that define us

There is a single vision shared by the thousands of professionals who represent Engel & Völkers worldwide. It is to link together the aspirations of discerning individuals around the world, be it in a private or business context -- with total passion. To achieve this vision, we have established a set of core values. These values help to maintain our high level of service quality worldwide and reinforce the

Exclusive Marketing Services

meaning of our brand for each and every Engel & Völkers advisor. Our training, marketing capabilities and international network ensure that our advisors can competently meet your real estate needs. They will develop a customized strategy and provide the specialized services that will work exclusively for you. And they will do it all with total passion.

Competence, Exclusivity and Passion

The core values that define us

Local and international expertise

Providing world-class service

Established in 1977 Engel & Völkers began providing luxury services as a boutique agency known for its highly specialized real estate services to a small, but exclusive, clientele. Today, as an international brand serving the needs of home sellers and buyers around the world, we continue to value our boutique style of business. We will hold our relationship with you closely and give back to the communities we share. We know the unique features of your local towns and neighborhoods because we understand that these differentiators offer priceless value that will affect

how we market your property. Though we belong to an international network, we are a local shop. Our advisors are area experts, most of whom are longtime locals in your neighborhood and surround themselves with a network that shares the ability to reach buyers and markets locally, nationally and around the world.

The Engel & Völkers story

Our origins as a global leader

Engel & Völkers’ was founded in 1977 in Hamburg Germany as a specialty boutique agency providing luxury real estate services to wealthy European investors in search of real estate experts who were highly professional, knowledgeable, and discreet. With proven competence and passion, Engel & Völkers quickly earned a reputation for unparalleled levels of service, a highly valued professional network, and local market expertise. Our successes led to a greater demand for specialized services including yachting and aviation With a brand gaining in recognition and reputation, we established a system that allowed us to expand without sacrificing our high standards of quality.

In 1990, Engel & Völkers opened its first international shop in Majorca, Spain. It marked the beginning of our worldwide expansion throughout Europe, Africa, Asia and the Americas. Today, there are more than 11,000 real estate advisors in over 30 countries. With an Americas headquarters located on Park Avenue in Manhattan, our Americas network attributes to the greatest growth for the brand, with local shops rapidly opening throughout the US, Canada, Carribean and Mexico.

Although Engel & Völkers has grown beyond a small boutique agency, you can still rely on us for the qualities that remain our keys to success—local market expertise, a highly valued network, and an unparalleled level of service.

Global marketing support

Fully dedicated team of experts

Engel & Völkers manages a global marketing infrastructure out of our corporate headquarters in Hamburg, Germany that supports our shops and advisors worldwide. This support adds to the targeted marketing strategies delivered by our Americas headquarters in Manhattan to support the local markets served by our Engel & Völkers advisors. Each local shop then leverages the brands national and international resources and reach through its dedicated marketing specialist who works with each advisor to create customized, multi- channel campaigns for each property we market.

Engel & Völkers marketing strategies and offerings are rooted in data and research for optimal results --- at every level. By identifying the unique qualities of a property and placing it in the context of current and trending market conditions, we then identify target market groups and create campaigns to provide maximum exposure of the property alongside messaging and branding to attract the most qualified buyers. Our creative approach is also backed by consumer data and testing to ensure we highlight your property in the best light.

From beginning to end

How the listing process works

 For you as the Seller, we conduct a Competitive Market Analysis of your property. This CMA is reviewed to establish a listing price.

 A listing agreement is executed and all information on the property is confirmed. At this point, we are ready to market your property for sale.

 We enter property data in MLS services. Print advertising is prepared and placed in publications.

 Professional photographs are taken and posted to Internet websites both nationally and internationally.

 Professional floor-plans are created for marketing purposes.

 Open house schedules for both brokers and buyers are prepared and conducted on a regular basis. Corporate relocation mailings are sent out.

 Appointments are arranged with all cooperating agents with prompt feedback to you.

 All offers are secured in writing and relayed to you promptly. We provide you with guidance on all incoming offers and negotiate counter offers (where applicable) on your behalf.

 We schedule the closing and attend property inspections.

 We work on your behalf!

Client Care

Our concierge level of service

Your Engel & Völkers advisor will tend to your every need throughout the home sale process. You can expect insight and information from a market expert along with a detailed sales strategy tailored to your specific property. Our advisors will be proactive in their communication with you and provide ongoing consultation. The marketing professionals at Engel & Völkers who support our advisors have committed

themselves to a clearly defined goal: to identify the maximum value of your home and to sell it for the best price possible. Engel & Völkers’ entire global network is committed to our core values of competence, exclusivity and passion, and is dedicated to delivering on these promises when working with our clients every day.

Initial assesment

Presenting our strat egy Creating the marketing campaign Planning a successful open house Concierge service thorughout From offer to closing

Beyond the transaction

Initial consultation

Identifying your specific needs

No two clients are the same. The better we know you, the better we can serve you, which is why we start with an individual consultation with every client. Our goal is to get an in-depth understanding of your expectations and to learn more about the property you’re interested in selling through the person who knows it best -- you. With local market expertise and global reach As an international, premium real estate firm, you will experience exceptional service that starts from the initial consultation. Your Engel & Völkers advisor will review every aspect of your property, ask questions, and research local market trends and activity.

These steps will determine key marketing points, the ways in which we collaborate on an effective and compelling pricing strategy, your home’s target audience, as well provide a full understanding of your specific real estate goals. This crucial first step outlines a strategic course for you, your advisor, their brokerage, as well as the Engel & Völkers brand to work together to sell your home at the highest price point within an acceptable time frame and in a stressfree manner.

The scope of our research:

■ Review your property

■ Conduct a homeowner interview

■ Research market activity and trends

■ Identify target audience

■ Outline pricing strategy

■ Gain full understanding of unique

■ homeowner needs

Outlining our strategy

An in-depth look at research results

Following an initial assessment, we prepare a customized presentation in which we explain what our research and expertise have discovered regarding the value of your property. This tailored presentation will include our analysis of the market and the groups we’ve identified as the most qualified buyers for your property. We will share the specific steps we plan to take—including advertisements in select publications, placement within online real estate search engines, public relations and social media opportunities, and direct mail strategies to maximize exposure of your property to the target audiences we’ve identified. We will also work together to determine a pricing strategy that meets your goals. In providing this highly detailed view of the sales strategy, we are able to learn more about your expectations so we can make sure to meet, and whenever possible exceed, them at every stage in the process.

Our measures for property marketing:

■ Expert evaluation of the property

■ Detailed analysis of the target audience

■ Current local market activity and historic trends

■ Marketing and advertising support

■ Pricing strategy

Essential in the digital age

Eye catching photography

Professional photography and enhancements will attract more potential buyers. Here are some examples of our listings.

Before and After

GG magazine

Showcasing the Engel & Völkers lifestyle

Engel & Völkers’ GG magazine is a high-end, glossy publication that offers our clients a way to stay informed on the latest news and trends in the world of luxury living. Published seasonally in six languages, GG explores culture, art, design, and architecture as well as profiles of innovators, artists, and celebrities, and the incredible homes in which they live. GG is also the premium magazine in which we feature luxury properties represented by Engel & Völkers, such as yours. As part of GG, your property can be delivered directly to Engel & Völkers’ top clients, distributed through our global network of attractive markets, and made available on newsstands throughout Europe. GG celebrates life and culture, and continues to be the centerpiece of our marketing efforts and the anchor for our growing brand influence.

Multi-platform strategy

All encompassing reach

Local exposure:

■ Access to Engel & Völkers advisor contacts and relationships

■ Exclusive exposé display

■ Inclusion in prominent local publications

■ Local press opportunities

■ Tailored property showings

■ Premium yard sign

■ Retail shop locations

Regional/National exposure:

■ Access to Engel & Völkers Americas network

■ Print advertising opportunities include:

Private Residences Americas

– The Wall Street Journal – Architectural Digest – Forbes Magazine – Private Air – Town & Country

International exposure:

■ Access to Engel & Völkers’ global network

■ Worldwide exposés display

■ Print advertising opportunities include: – The International New York Times – Financial Times

GG Magazine

Online exposure:

■ Engelvoelkers.com

■ evrealestate.com

■ SHOP.evrealestate.com

■ Engel & Völkers social media platforms (Facebook and Instagram)

■ Zillow*

■ Listhub

■ Listhub Global

■ Realtor.com*

■ Juwai.com

■ JamesEdition.com

■ MansionGlobal.com

■ WSJ.com

■ NYTimes.com

*Not available in all markets

Smart marketing. Extensive exposure.

Giving you the EDGE.

Global reach with boutique style is what you can expect when working with an Engel & Völkers advisor here and around the world. Providing unprecedented reach of your property, Engel & Völkers offers the exclusive EDGE (Extensive Domestic & Global Exposure) platform designed to maximize online exposure of your listing to qualified buyers worldwide via a suite of highly trusted and strategic online and mobile marketing partners. But we don’t stop there. With a global network of more than 11,000 real estate professionals in more than 30 countries, we not only reach millions of consumers, but are able to collaborate with our fellow Engel & Völkers advisors to strategically handpick and refer buyers for the specific properties they seek … like yours.

Let us provide the EDGE you need to sell your home and begin your next adventure.

Global reach for local listings

Real international exposure

The world searches for homes online. Our philosophy is that smart digital distribution helps sell properties faster and for higher prices by bringing a greater number of buyers to the table. In the U.S. for example, international buyers account for $77.9 billion in dollar volume in residential purchases, with a median home sale price of $280,600* To ensure you have the strongest global online exposure for your home, we have established relationships with over 100 trusted international websites around the globe, offering an expansive marketing reach into 65+ countries. As part of our comprehensive digital marketing strategy, all Engel & Völkers listings, complete with property information and photos, appear on these premier consumer websites with key coverage in Asia, Europe, and North and South America.

*Source: The

National Association of REALTORS® 2019 Profile of International Home Buying Activity.

Social media engagement

Engaging fans, sellers, and buyers

The Engel & Völkers network uses social media to connect with advisors, consumers, and influencers across the globe. The content, news, and listings we share are designed to engage and inform followers, ensuring that our brand, services, and premier properties remain a topic of conversation. Our social media strategy is to be where our clients are and where potential clients want to be, to provide content of value and enjoyment, and to drive traffic to our properties. On a local level, our shop emulates this strategy with a focus on featuring notable listings like yours and to increase their exposure to a targeted sphere of influence.

Zillow

Connecting with today’s consumers

Zillow is the leader among online real estate search engines, reaching approximately 160 million visitors each month. Listing your home with Engel & Völkers means capitalizing on the largest real estate platform in the United States, with nearly two-thirds of visits arriving through mobile devices. As a valued partner, your home will be accessible to millions of online visitors, appearing with Engel & Völkers branding to truly stand out.

Realtor.com

Trusted real estate resource

Realtor.com® is a leading resource for home buyers and sellers of today and tomorrow. Realtor.com is known as a trusted, comprehensive source of forsale properties in addition to information, tools and professional expertise to help people move confidently through every step of their home journey. Its continued mission is to help make all things “home” simple, efficient and enjoyable for its millions of users.

Juwai.com

Connecting with affluent Chinese buyers

Our strategic partnership with Juwai.com markets your property to high net-worth Chinese buyers looking to invest internationally. With over 40 billion* spent in overseas real estate purchases, Chinese buyers are the largest international buying force in real estate.

Juwai.com, reaching 3.1 million affluent Chinese buyers each month is the largest and most authoritative source for global property data and advanced search designed for the Chinese real estate buyer. It provides a full range of services to get your property listing accurately translated and formatted to market your property in a way that resonates with this demographic behind China’s online firewall — an extremely important element.

With Juwai.com’s research, statistics and data, Engel & Völkers is able to tailor the marketing strategy for your property to be most effective in reaching this massive audience of interested buyers.

*Source: Juwai.com 2017

EV Real Estate:

An app that moves you

The majority of real estate related searches is happening on mobile devices, which is why the fastest growing component of our digital marketing strategy is dedicated to smartphone and tablet users. We’ve developed mobile apps and designed marketing tools to allow mobile-friendly experiences and to ensure optimum usability on all devices. Developed for the iPhone®, Android®, iPad® and other mobile and tablet devices, the EV Mobile Real Estate app searches and finds the most accurate and up-to-date MLS listings as well as Engel & Völkers property listings based on your selected preferences. We’ve also ensured that our listings appear on other popular real estate mobile apps including many of our EDGE partners.

The EV Mobile Real Estate app gives you a variety of customized search options such as:

■ Home searches filtered by important property features such as price, beds, baths, lot size and square footage

■ Home searches categorized by new-to-market and price reduction as well as open houses

■ Saved searches to keep track of viewed homes

■ One-click-contact to an Engel & Völkers advisor

An effective pricing strategy

Listing to sell

To find the ideal buyer for a home, it must be exposed to the largest, most relevant audience of potential buyers. Because Engel & Völkers has shops and advisors spanning the globe, there are no boundaries to the exposure we can provide for your property. The market has a direct impact on the amount of attention a home will receive based on its listed price. Pricing above market value will get the attention of fewer

potential buyers, while pricing at or slightly below market value will attract more. As a trusted advisor, it is my passion and responsibility to understand market trends to create the most strategic listing and marketing strategies. I want to ensure that you receive the best value for your home, allowing you to move on to the next phase of your life.

Time and exposure

Charting the optimum moment to act

The following chart demonstrates that interest and excitement among potential homebuyers are highest within the first four weeks a property is on the market. At this level of interest comes the best opportunity to apply Engel & Völkers’ marketing programs in order to communicate the value of your property

and, ultimately, to sell it. Preparation and an effective pricing strategy are crucial in capitalizing on this initial exposure, and your Engel & Völkers advisor is very experienced in strategically navigating through this critical time for optimal results.

It’s personal

Our focus is on you

As an Engel & Völkers client, you are our highest priority. Our collaborative approach to the sales process means involving you in as much or as little of the activities as you desire. Through it all, we will provide proactive and ongoing communication, reporting on the status of your home as frequently as you’d like and through the specific channels you find most convenient. You will receive regular updates on the status of your property, written reports on each showing, details of our marketing campaigns and new measures before they are implemented. We consider open and frequent communications between our advisors and clients to be essential. Our hope and our goal is to have the successful sale of your home be the first of many opportunities in which we can be of service to achieve your real estate goals.

Detailed information to keep you up to date:

■ Written reports after each showing

■ Activity reports on the status of your sale

■ Latest market information

■ Evaluation for marketing measures

■ Advice on aesthetic improvements

Engel & Völkers Cares

Special Olympics

Engel & Völkers is a proud champion of Special Olympics, specifically focused on creating more inclusive communities through its Athlete Leadership and Play Unified programs. We are committed to giving back to and investing in the neighborhoods our clients desire because these too are the places in which we live, we play and we raise our families.

Special Olympics athletes contribute to our story. From them we learn, we think differently and realize what we can accomplish as individuals, as local

brokerages and together across time zones and borders—it’s a common good that unites us. Every hour given, every dollar donated, every kind word spoken and every door opened creates opportunities for those who need it most. We believe that in order to lead, we must empower others to do the same.

Ask how our shop specifically contributes to this amazing cause.

Beyond the transaction

An ongoing relationship

Even after the transaction has been completed, our commitment to service continues. We remain dedicated to our client relationships and will promptly respond to any requests or questions you may have as you seek to live the best life possible in your new home. Our passion is knowing the communities in which we serve, inside and out, and we want to be a continuous resource for you -- after all, we live here too At Engel & Völkers, we take a long-term view of

our client relationships. Through our research and interactions, we further understand your preferences to provide ongoing customized service for your future real estate needs. We also aim to impress you with the level of high-quality service we provide so we can continue as your advisor — and potentially one to your friends, colleagues, and family members — as you seek to achieve your future real estate goals.

Real Estate Advisor Jayne Kramer

It’s an exciting time in the real estate market in Boston. Sales are unprecedented, but it is still a great time to invest in real estate, as prices are still low compared to many large international cities. Boston is a great city. We have everything; arts, academics, medicine, music, food, sports, and a growing tech industry.

Jayne is an International Real Estate Advisor and Associate Broker with Engel & Völkers Boston, part of a premium global network of real estate professionals. Specializing in Boston and surrounding areas including Back Bay, Beacon Hill, South End, West End, North End, The Waterfront, The Fenway, Charlestown, East Boston, Jamaica Plain, Brighton, Brookline, Cambridge, Somerville and Newton Jayne comes to Engel & Völkers after over 20 years as a Real Estate Manager for a major international company where she managed a portfolio of over 1,000 sites in office buildings in 18 states.

As a Real Estate Advisor, Jayne has worked with clients from ages 19-95 She is detail oriented and takes an analytical approach to real estate through extensive research to give sellers and buyers relevant data in order to make the right decision whether they are first-time homebuyers or long-time investors. She has substantial experience in home renovations and historic restoration, having completed multiple projects.

(Continued)

Jayne has a reputation as a tough negotiator, and has worked closely with landlords, asset managers, building engineers, insurance consultants, lease administrators, home inspectors, attorneys, and mortgage brokers.

For Buyers, Jayne helps them find the right home, for them. She has experience with international clients who are not familiar with the process in the US and in Boston, including those from diverse places in Europe, Eastern Europe, UAE, and Asia including China, Japan, and Singapore.

She has traveled internationally to all 7 continents, Antarctica and the Arctic, and to over 65 countries, in addition to many diverse Islands such as Galapagos Islands, Komodo Islands, Canary Islands, and Majorca, and has lived in Asia.

She holds the following awards, designations, certifications, or memberships in the following organizations:

Engel & Völkers Diamond Elite 2020

•Certified International Property Specialist (CIPS) Designation

•Accredited Buyer’s Representative (ABR®) Designation

•Seller Representative Specialist (SRS) Designation

•NAR’s GREEN (GREEN) Designation

•At Home with Diversity® (AHWD) Certification

•Real Estate Negotiation Expert (RENE) Certification

•e-PRO® Certification

•Pricing Strategy Advisor (PSA) Certification

•National Association of Realtors® (NAR)

•Massachusetts Association of Realtors® (MAR)

•Greater Boston Association of Realtors® (GBAR)

•Architecture Committee, Neighborhood Association of the Back Bay (NABB)

•Uechi-Ryu International Karate Association

•Brickbottom Artist Association, Somerville, MA

Jayne holds a Masters in Design in Real Estate Development (MDes) from the Graduate School of Design at Harvard University, and a Bachelor of Fine Arts (BFA) in painting and printmaking from Washington University in St Louis, School of Fine Arts. She lives and owns property in Back Bay

She can assist you with both residential and commercial sales and leasing, and looks forward to discussing your needs whether you are a first-time home buyer, looking to buy or sell, or an investor looking for additional property.

You can view my website and sales at jaynekramer.com Please contact me at 617.266.6006 or jayne.kramer@evrealestate.com to set up an individual consultation to discuss your real estate goals.

Client Testimonials

What sellers are saying

“Jayne is the best realtor I have ever worked with. She went above and beyond at every stage of the process.

Jayne thought of everything along the way. She was in constant contact with us and we never had to wonder what came next.

We only dealt with Jayne, she was more than enough! :)

I would immediately go back to Jayne next time I buy or sell a property. My wife and I had the best experience with her. Thank you Engel and Volkers for Jayne Kramer!”

Seller Beau, Boston

“Jayne is awesome. She did a brilliant job with the sale of our property. We cannot say thank you enough for all her hard work, diligence, advice, and for making this process so easy! We are fortunate that she was our agent. She is awesome and did a brilliant job for us.”

Seller Nick and Maryanne, Boston

“Jayne is a nice person and a very professional, experienced, detail-oriented real estate agent. She was very helpful in our not simple circumstances. You can rely on her, she will do her job in the best possible way. We are very grateful to her.”

Seller Galina, Boston

“Jayne Kramer was terrific! She communicated with us constantly and her communication was very timely and accurate. She listen to our questions and was attentive to our needs. There were some complicated aspects associated with the buyer’s attorney and she was thoughtful and supportive. Her knowledge of recent sales and market issues were thorough and reasonable. I would highly recommend Jayne!

Jayne was extremely respectful and profession during each encounter. Jayne was accessible with a commendable turn around response time. She was approachable and communicated clearly during each stage of the process.

We were also very pleased with the quality of the photos taken of the unit - during daylight hours and at night. The photographer was also professional and competent.”

Seller Rebecca and Wes, West End, Boston

“Jayne provided outstanding service for a complex situation involving selling my deceased father’s house in probate. She was patient and organized and able to get an excellent price under the circumstances, including some complications due a family member.”

Seller Bob, Single family home in East Boston

“Beau and I want to say thank you for everything! This entire experience from beginning to end was amazing! Jayne helped us secure a dream condo and quickly sold our other property for an amazing price! Jayne was professional and friendly and very diligent about getting it all done the right way! Her professional network was also amazing! If we were to do it all again we would seek Jayne out first and will refer her to anyone who asks. Thank you!”

Seller and Buyer Jerilyn, South End and Brighton

“Jayne is a great asset and I would strongly recommend using her services to anyone selling their property in the area.

Jayne is a rare talent and an even rarer commodity on the real estate market: she is knowledgeable but not pushy, she knows everything about real estate but does not pretend to know what her clients desire, she gets things done and does it with full respect to the client’s needs.

“Attention, commitment, desire to work with clients in order to make the transaction a success - she’s got everything to take a deal across the finish line.

Loved working with her”

Seller Alex, Boston

“I have dealt with a lot of real estate agents over the years and Jayne is the very best. She is thorough, beyond professional, knows the area, understands owners and renters, and gets things done. She understands all the regulations of the area and makes sure everything works for both parties. She’s always available to answer any question. The best.”

Seller & Investor Charlotte, Brighton’s Cleveland Cir.