Euro Weekly News Media Pack 2012 English

EuroWeeklyNews Media Pack

2012

»» Voted Company of the Year 2011 »» New Marbella Club Office »» Brand New Website »» Share in Our Success

EWN News

Public Holidays

Print Ad Rates

Phone Numbers

Web Ad Rates

Keep This Media Pack to Hand and Do Not Dispose of it, Our 2012 Rates are listed in this issue.

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MENU

2 Introductions 3 Distribution 3 Marbella Club 4 Meet the team 6 Customer Feedback 7 Publication Dates 8 Ad Sizes 9 Print prices 10 Statistics 12 Web prices 14 Award Winners 15 holiday Calendar 15 Offices

About Us

The Euro Weekly News, Casa de la Prensa, Calle Moscatel 10, Poligono Ind Arroyo de la Miel, 29631, Benalmadena, Malaga, Spain.

Contact Tel: +34 952 561 245 Fax: +34 952 440 887 Email: marketing@ euroweeklynews.com www.euroweeklynews.com

Welcome...

Please find enclosed information on our publication, the Euro Weekly News.

The Euro Weekly News is the most established free English language newspaper in the whole of Europe with six different editions and a circulation of 580,667 copies every month to over 3,000 distribution points every week on mainland Spain and the island of Mallorca.

Each edition contains local news, a full TV and satellite guide as well as European news and financial information (including stocks and shares listings). We feature items of local interest and information on what’s on and where to go, with entertainment news and updates.

In all, we believe that we are providing the most comprehensive and definitive guide aimed at the ex-pat population in Southern Europe.

We are able to offer some extremel y competitive rates, coupled with the supporting cast of our bilingual inhouse team, covering every aspect of our business, sales, marketing, production design and probabl y the most crucial of all, after sales back-up.

134,000 copies go out every week packed with 440 pages, more than any foreign media publication in Spain. EWN covers more news than any foreign media publication in Spain and has the largest circulation of copies of any foreign media publication in Spain, read by over 500,000 readers a week.

All of the EWN editions are available to view in virtual format on our website www.euroweekl ynews.com which is visited by 50,000 people a month, making advertising on our website an attractive proposition as well.

Your Hosts The Euesdens

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We are convinced that this combination will give you, the client and your business, the best opportunity to reach your goals in today’s very competitive market place. Let us help you to enhance your business with the incredibl y powerful advertising medium that is The Euro Weekl y News.

Donald Trump “Without Passion you don’t have energy, without energy you have nothing”

COSTA DEL SOL 46,000 COPIES EVERY WEEK

Churriana, Torremolinos, Benalmádena, Montemar, Málaga, Fuengirola, Mijas, Coín, Alhaurín de la Torre, Alhaurín el Grande, Monda, Cártama, Benamara, Guadalupe, La Caleta, Burriana, Capistrano, Torrenueva, Miraflores, La Cala, Calahonda, Riviera del Sol, Cabopino, Elviria, El Rosario, Las Chapas, Marbella, Nagüeles, La Campana, Nueva Andalucía, San Pedro, Guadalmina, Puerto Banús, Los Naranjos, La Cañada, Estepona, Guadiaro, Benavista, Bel Air, Los Boliches, Aloha Pueblo, Atalaya, Arroyo de la Miel, Sabinillas, Duquesa, Sotogrande, Cartama / Estacion, Pizarra, Alora/ Estacion, El Chorro (Lakes), Ardales, Teba, Almargen, Olvera, Torre De Alhaquime, Setenil De Bodegas, Serrato, El Burgo, Yunquera, Alozania, Tollox, Guaro, Casarabonela, Zalea Villa Franco, Antequera, Mollina, Campillos, Fuerte Del Piedra, Ronda, Benaojan, Montejaque, Cortes De La Frontera, Atajate, Gaucin, Casares, Monda, Torreguadario, Los Barrios, Nuevo Guadario, San Roque, La Línea, Gibraltar.

COSTA BLANCA NORTH 25,000 COPIES PER WEEK

Albir, Alfaz del Pi, Alicante City centre, Altea, Benidoleig, Benidorm, Benissa, Benitachell, Cala D’Or, Calpe, Campello, Coveta Fuma, Denia, Finestrat, Fustera, Gandia, Gata de Gorgos, Jalon Valley, Javea, La Cala Benidorm, La Cala Finestrat, La Nucia, La Xara, Los Pinos, Moraira, Muchamiel, Oliva Town, Orba, Pedreguer, Pego, Piles, Polop, San Juan Playa, Teulada, Vergel, Villajoyosa.

COSTA BLANCA SOUTH 30,000 COPIES PER WEEK

Albatera, Algorfa, Benijofar, Cabo Roig, Campoamor, Cartagena, Ciudad Quesada, El Chaparal, Gran Alacant, Guadamar del Segura, Hondon Valley, La Manga, La Marina, La Mata, La Siesta, La Zenia, Lorca, Los Alcazares, Los Altos, Los Montesinos, Mazarrón, Murcia, Pilar

de la Horadada, Pinar de Campoverde, Playa Flamenca, Ricón, Rojales, San Javier Airport, San Luis, San Miguel de Salinas, San Pedro del Pinatar, Santa Pola, Sucina, Torre de la Horadada, Torre Pacheco, Torrevieja, Villamartin

COSTA DE ALMERIA 13,000 COPIES PER WEEK

Los Gallardos, Turre, Garrucha, Las Buganvillas, Puerto Rey, Palomares, San Juan, Villaricos, Huercal Overa, Albox, Arboleas, La Alfoquia, Antas, Antas Real Industrial Estate, Vera, Vera Playa, Mojacar Playa, Mojacar Pueblo, Puerto Lumbreras, Baza, Velez Rubio/Blanco, Urcal, Aguilas, Zurgena, Almanzora, Taberno, Pulpi, Los Lobos, Cariatez, Sorbas, Uliela del Campo, Lubrin, La Mela, Bedar, El Pinar, El Campico, Almerimar, Berja, La Mojonera, Roquetas de Mar.

AXARQUIA 10,000 COPIES PER WEEK

El Palo, Rincon de la Victoria (Commercial Centre, Añoreta Centre), Velez-Malaga, El Ingenio, Sayalonga, Torre del Mar, Marina del Este, Torrox Costa, Torrox Pueblo, Chaparral, Capistrano, Frigiliana, Algarrobo, Viñuela, Alcaucin, Competa, Rio Gordo, Colmenar, Villanueva del Rosario, La Herradura, Salobreña, Velilla, Nerja, Caleta, Almuñecar, Motril Town, Motril Costa.

MALLORCA 10,000 COPIES PER WEEK

Cala Mayor, Sant Augusti, Illetas, Bendinat, Portals Nous, Costa den Blanes, Puerto Portals, Son Caliu, Palmanova, Magalluf, Son Ferrer, El Toro, Santa Ponsa, Andratx, C’an Pastilla, Palma, Santa Maria, Alaro, Inca, C’an Picafort, Puerto Alcudia, Pollensa, Puerto Pollensa, Festival Park, Concell, Algaida, Campos, Cala Millor, Porto Cristo, Cala d’or, Cala Egos, Costa de la Calma, Peguera, Playa de Palma, Calas de Mallorca, Soller, Port of Soller, Deia, Valdemossa.

Please Note: Data correct for February 2012, for current please visit www.euroweeklynews.com/mp

Marbella Club Hotel Due to our close ties with The Marbella Club we are glad to have been offered a prestigious office there.

The Marbella Club Hotel was built in 1954 by Prince Alfonso of HohenloheLangenburg as his private residence.

Guests have included Ava Gardner, Audrey Hepburn, Cary Grant and Laurence Olivier.

Although we are very proud of our association with The Marbella Club there is a practical side to our having an office there.

As many of our advertisers use the facilities there we would like to feel we can conduct business in the relaxed atmosphere of what is Marbella’s most famous club.

So if you are there for a game of golf why not pop in and visit us, we’ll gladly entertain you.

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Colin Powell “A dream doesn’t become reality through magic; it takes sweat, determination and hard work.”

Meet Some of The Team MICHEL EUESDEN Managing Director Michel Euesden is the Managing Director of Spain’s biggest and most successful expatriate free newspaper, the Euro Weekly News.

She couldn’t be prouder of her Northern roots “and I’m happy to proclaim that I come from Rochdale, also the birthplace of the incomparable Gracie Fields. The greatest thing that my parents ever gave me was a strong work ethic and I grew up knowing that there was no substitute for hard work.

That must be due to being a Northern girl and having learnt the hard way all those times when I was shovelling coal in for my grandparents!” she explains.

“I have been a grafter all my life and know full well that I shall be a grafter in the future, too,” she adds. ‘I can’t, won’t and don’t suffer fools gladly although I’ll shower compassion on anyone or anything showing signs of vulnerability, whether it’s a defenceless human being or a stray dog.”

Michel is convinced that she works with the best team in the industry and admits her partnership with her sales director husband, Steven, is key to her success “we go together like strawberries and cream!”

Over the years Michel has personally and professionally supported fund raising events to help the foreign community in Spain. From last year’s massively successful spring garden party in Fuengirola which raised more than 29,000 euros for Age Concern to continued support for various other charities including Afghan Heroes.

STEVEN EUESDEN Sales Director I am immensely proud of our achievements in Spain. As many people who work and live abroad soon realise to their cost, making a success of any business venture requires an investment of twice the amount of blood, sweat and – yes – tears as in the UK. In 2012 I realise the responsibility we have more than ever because, for some, times are hard meaning people need advertising more than ever to get their products and services to market. We are therefore working with you to make sure you either stay, or become, the success you deserve to be. It’s a good year already.

Michel and Steven are not only a great team at work, they are also husband and wife.

For some this might prove to be an obstacle to success, but to succeed in anything you need to think out of the box and the place to start is knowing how to forge a great partnership.

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Brian Clough “I wouldn’t say I was the best manager in the business. But I was in the top one.”

Alfredo Bloy

Jane Bell

Silvia Gutierrez

Editor

Production Manager

Accounts

Marcos Poyastro With more than 20 experienced writers contributing anything from business to gardening, I believe EWN is the only Expat newspaper in Spain that fully services the needs of its readers.

I am responsible for dayto-day EWN Media Group operations. I handle planning and processing all group publications.

Amalia Calle Padilla Nicki Burgess

Senior Accounts Manager

Senior Advertising Designer

Beatriz Barroso Senior Page Layout Design

Business Development Manager

Michel and Steven Euesden

At EWN we do whatever it takes to get it right, and this is the secret to our success.

Jose Valentin

We are passionate about what we do and EWN benefits from this.

Husband and wife partnership and success.

Motto: not we can, but we will

Benjamin George Wickham Campaign Manager

Head of Design and Print

Marian Fernandez Spanish Agencies Manager Working at the EWN is always an exciting roller-coaster ride, always with fresh challenges to achieve, knowing each week is different to the next.

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Michael Jordan Talent wins Games, but teamwork and intelligence win championships.

Customer Feedback Claus Parking 04-07-2011 Having used a different un-named free newspaper in the past I was reluctant to advertise with EWN because of the problems I had encounted before. Luckily I received a phone call from a lady called Lesley who was so friendly and reassuring that I decided to give it a go. Since then I have been pleasantly surprised by the increase in business I have received as well as the professionalism of the staff at EWN. I am a great believer in credit where credit is due and would advise anybody to advertise through Lesley at EWN. From a very happy client.

Mark (CLAUS PARKING)

A massive thank you!

07-07-2011 Good afternoon Michel, I would just like to say a massive thank you for your very kind donation of the flat screen television for the raffle on our charity fun day in support of The Royal British Legion & Alzheimers.

We managed to raise €4000 on the day, with the sale of raffle tickets raising €1200. You did have a journalist there and I have sent some pictures to him.

Once again, thank you.

Best wishes Lynne Zaber

Second to none 23-05-2011

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I have only recently started advertising with EWN but they

have been absolutely fabulous.

They contacted me and help me out at times when you cannot get anybody else. Their service and dedication are second to none.

But in the end all the service is not enough when the advert does not generate potential clients. I did not expect that much response from an advert that was only running for such a short time. I already have new clients and I will continue to advertise with EWN. I can recommend them wholeheartedly.

Ralf Tenbrink

First rate service 23-05-2011 When starting up our business, we at NEATER HEATER had to make the crucial decision about where to spend our advertising budget. The advice, service, and support we received from everyone at the EWN have been first rate. Their large coverage has ensured that our exposure to our target market has been extensive.

This has been reflected in the enquiries we have received and, therefore, our sales.

When we sought to expand our operation down the coast to Murcia and Almeria we were able to do so effortlessly by simply extending our campaign to run in these regional editions.

Thank you to Tony and everyone at the EWN, may our association live long and prosper.

Tony Neater Heater

One of the best quality papers currently in print 20-05-2011 Spanish Property Choice have been advertising within the province of Costa Almeria for many years. We have always had a high profile marketing package, but found over the years that being in lots of newspapers and advertising magazines does not always achieve the highest yield for us as a business.

My attitude is it’s no good being in a newspaper if the distribution is limited and no one is going to see it.

So this is why after a lot of trial and error we decided to advertise centre pages in the Euro Weekly News every week of the year and have been doing so for many years now. We are happy in the knowledge that our hard earned money is well spent as the paper is still expanding. They have the largest distribution within our area and are also one of the best quality papers currently in print.

I would be lying if I said we have never experienced slight problems with a print, however what I can say is this has always been dealt with in a professional and prompt manor by the Euro Weekly team. I would highly recommend any private individual or company looking to market their wares to advertise in the Euro Weekly News.

Sharon Garner Sales Director of Spanish Property Choice

Ben Sweetland “Success is a journey. not a destination.”

2012 Publication Dates JANUARY 1383-05/01/2012 1384-12/01/2012 1385-19/01/2012 1386-26/01/2012

FEBRUARY 1387-02/02/2012 1388-09/02/2012 1389-16/02/2012 1390-23/02/2012

MARCH 1391 -01/03/2012 1392-08/03/2012 1393-15/03/2012 1394-22/03/2012 1395-29/03/2012

APRIL 1396-05/04/2012 1397-12/04/2012 1398-19/04/2012 1399-26/04/2012

MAY 1400-03/05/2012 1401-10/05/2012 1402-17/05/2012 1403-24/05/2012 1404-31/05/2012

JUNE 1405-07/06/2012 1406-14/06/2012 1407-21/06/2012 1408-28/06/2012 JULY 1409-05/07/2012 1410-12/07/2012 1411-19/07/2012 1412 -26/07/2012

AUGUST 1413 -02/08/2012 1414 -09/08/2012 1415-16/08/2012 1416 -23/08/2012 1417-30/08/2012

SEPTEMBER 1418 -06/09/2012 1419-13/09/2012 1420-20/09/2012 1421 -27/09/2012

OCTOBER 1422-04/10/2012 1423-11/10/2012 1424-18/10/2012 1425-25/10/2012

NOVEMBER 1426-01/11/2012 1427-08/11/2012 1428-15/11/2012 1429-22/11/2012 1430-29/11/2012

DECEMBER 1431 -06/12/2012 1432-13/12/2012 1433-20/12/2012 1434-27/12/2012

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Evander Holyfield “It is not the size of a man but the size of his heart that matters.�

Ad Sizes Module sizing for classified ads, front page and back are 38mm X 38mm

Trust and confidence take time to build up. To be successful with newspaper advertising, you need persistence, patience, and a budget to keep your newspaper advertising running to build that trust.

Your ad should appear in the same place in the newspaper at least weekly for an indefinite period [forever]. Expect to run your newspaper advertising for three months before you see any sort of increase in sales. It takes some time to build trust.

And if you quit, you will have to start all over again.

No other advertising vehicle has the extensive reach of newspapers. In order to target the largest audience possible or corner the market in the most direct way, newspaper adverts are where you should channel the ma jority of your advertising budget.

There are 6 regions that we cover here in Spain and print , 134,000 copies of our paper every week. There is no better way to get your message in front of a massive audience.

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William Bernbach “Advertising is the art of persuasion.”

Print Ad Prices 2012

Bold lettering – 50% surcharge

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Winston Churchill “Continuous effort - not strength or intelligence is the key to unlocking our potential.�

A Few Reader Stats

Statistics from 2012 survey of 1000 readers

How long customers take to read EWN

How long have customers been reading EWN

Age of EWN Customers

10 Minutes 30 Minutes 45 Minutes One Hour

0 -1 Year 1-3 Years 3-5 Years 6+ Years

How often EWN customers eat out

Difficulty Getting Paper

18 - 21 22-35 36 - 50 51 - 70 71+

How Often Customers Read EWN

Every Week

Weekly Easy

Monthly

Difficult

Rarely

Monthly Occasionally Regularly Rarely

Mobile Phone

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Province in which our Customers live Alicante Almeria Balearics Granada Malaga Murcia Valencia Mallorca

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Richard Dawkins

“The essence of life is statistical improbability on a colossal scale.”

Favourite Radio Station

100

50

Other Papers Read

400

200

What Do Customers Like Most About EWN

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Steve Jobs “Stay hungry, stay foolish.�

Web Ad Rates LARGE BANNER Size

Price/mth*

1. 728x90px ..................................................600.00

RIGHT COLUMN AD We took a look at our website recently and decided it needed an overhaul, it was time that anyone with a mobile phone could simply type in the web address without having to acquire an app, We wanted faster loading times because people need to get to what they want fast and we wanted something that looked like it was a part of the Euro Weekly Group, so it needed theming.

We also wanted more relevant advertising on the website, if people are going to engage with the adverts they have to be relevant to the readers themselves, so we are now affering different kinds of advertising to reflect this like sponsored articles, ads that show up on smart phones and ads that are placed on content that suits the advertising.

All in all we think we have done a great job, tell us what you think by visiting www.euroweeklynews.com

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2. 300x250px ...............................................169.99 3. 300x100px ................................................. 99.99 4. 125x125px ..................................................49.99

LEFT COLUMN

5. 160x600px ...............................................129.99

MAIN BODY

6. 468x60px ..................................................129.99 7. 468x330px .............................................. 399.99

BELOW MAIN BODY

8. 240x120px ..................................................79.99 10% off on 3 month bookings +25% to appear on every page For sponsored sections, special articles related to your industry and other branding possibilities please call.

Bill Gates “The Internet is becoming the town square for the global village of tomorrow.�

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Muhammad Ali

“Champions aren’t made in the gyms. Champions are made from something they have deep inside them -a desire, a dream, a vision.”

Costa Del Sol Business Award 2011 Organised by CADE Marbella, in collaboration with Marbella Town Hall, Unica ja International, Andalucia.

Com and the Chamber of Commerce in Málaga, the annual awards event is designed to ‘recognise and promote excellence, good practice and innovation in the Andalusia business community’.

As the award was being announced last October one of seven as part of the prestigious Costa del Sol Business Awards - the Costa del Sol edition of the newspaper was hitting the streets with a recordbreaking 104-page issue.

EWN is proud to announce that during that time we grew to a record size of 448 pages across our six editions in Costa del Sol, Costa Blanca North and South, Costa Almeria, Axarquia and Mallorca.

energy and dedication of the EWN team in growing the six publications, as well as the grand support of all our loyal advertising customers who are succeeding in these challenging times.”

Message from the Publishers

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Over the last 16 years, much has happened in the global media world. EWN can now proudly and justifiably hold its head high and above all its competitors, not only in Spain but also throughout Europe.

Michel & Steven Euesden Praise

As publishers of the fastestgrowing foreign media group in Spain, we are proud to share the momentous occasion of winning the prestigious Company of the Year award and a recordbreaking 448 pages this week across our six editions with our loyal readers and customers.

The sheer size and scope of EWN simply cannot be matched.

A delighted Michel and Steven Euesden, publishers of the EWN, said at the time: The award is a great honour and so well timed given our record issue last week. It is testament to the hard work, professionalism, passion,

weekends, something that further adds value to the local community we are proud to be part of.

Our growth and success with the Company of the Year 2011 title the most recent of several previously-won awards - is our testimonial.

As with all our advertisers, we are fighting this economic crisis together, and together we will prevail.

In the last month, to continue EWN’s incredible growth we have had to increase the size of the EWN staff by employing one extra person every three days, including

This award by the Junta de Andalucia is proof of the excellence EWN has shown over the past years and we want to send our heartfelt congratulations.

Our company has witnessed the constant growth by this publishing company with which we have a strong relationship.

Manuel Garcia, Director of Artes Graficas del Mediterraneo of Valencia, printers of EWN with 134,000 copies per week.

Karl Wilhelm Friedrich Schlegel “Publication is to thinking as childbirth is to the first kiss.”

2012 Publication Dates, Public Holidays & EWN Offices Costa Del Sol – Head Office Tel: +34 952 561 245 Fax: +34 952 440 887 andalucia@euroweeklynews.com Marketing e internacional: euromarketing@euroweeklynews. com Costa Blanca North Tel: +34 965 842 777 Fax: +34 965 845 280 costablanca@euroweeklynews. com Costa Blanca South Tel: +34 966 713 596 Fax: +34 966 715 596 torrevieja@euroweeklynews.com Almería Tel: +34 950 472 109 Fax: +34 950 478 789 mojacar@euroweeklynews.com Mallorca Tel: +34 971 682 795 Fax: +34 971 680 438 mallorca@euroweeklynews.com Axarquia Tel: +34 952 561 245 Fax: +34 952 440 887 axarquia@euroweeklynews.com

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2012

Media Pack for the EuroWeeklyNews Keep Handy, Do Not Dispose of.

2012

Keep This Media Pack to Hand and Do Not Dispose of it, Our 2012 Rates are listed in this issue.

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