Costa Blanca
• Issue No. 2004 • 30 Nov - 6 Dec 2023
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SPORTING events are prov ing to be Benidorm’s notso secret weapon in turbocharg ing tourism. Picture this: on November 25 a sunny city pulsating with the footsteps of nearly 5,000 avid runners conquering the Benidorm Half Marathon, while a crescendo of excite ment reverberated through the Palau d’Esports l’Illa as 4,800 participants battled it out in the National and Inter national Electronic Darts Championship. The result? A tourism boom that catapulted the city’s occupancy rates to an impressive 85 per cent over the last weekend in Novem ber, a period often associat ed with a lull in activity.
Image: Ayuntamiento de Benidorm / Facebook
TURBOCHARGING TOURISM
City’s secret weapon.
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