Emblematic towns

THE Mallorca town of Santa Maria del Camí has joined a regional programme to protect and promote traditional com‐merce.

Santa Maria’s entry on the ‘Em ‐blemáticos baleares’ list features 15 es‐tablishments specialising in a wide range of products and activities including clothes, wine, ceramics, agriculture, live‐stock farming and furniture.

There are now 26 towns from all over the Balearic Islands on the list with a to‐tal of 295 shops and businesses regis‐tered. In addition to protecting tradi‐tional and proximity trade on the islands, ‘Emblemáticos baleares’ also aims to promote the uniqueness of each town through its local businesses activi‐ties, thus also doubling as tourism pro‐motion for visitors from the islands and beyond.

Each town hall identifies the business‐es eligible to become ‘emblematic’ fol‐lowing a series of criteria to be classed as ‘rooted’ ‐ offering a unique product or trade, ‘historical’ ‐ more than 75 years of existence ‐ and/or ‘heritage’, offering significant cultural elements. For the full list of towns and further information visit emblematicsbalears. es.