1 minute read
Steaks were high
ELCHE was buzzing with excitement on Wednesday, March 15. A seemingly endless queue snaked down past Glorieta, stretching more than 200 metres through the city centre. The queue was made up of people of all ages, from retired people to teenagers, all united in their quest for one thing a free burger from Aires Burger Bar.
The restaurant launched an unusual publicity stunt, offering 1,000 free burgers to the first people to come through their doors on Calle Hospital. The advertising move was in part designed to put the new burger joint on the map after they recently moved after being based in a tapas bar.
Restaurant representative, Luciano Todarello shared the thought process behind the unconventional scheme saying “We did it because we’re crazy! We wanted to do something different, to stand out from the crowd and create an impact. Giving away 100 burgers for free is great, but giving away 1,000 burgers is 10 times better.”
Despite some initial concerns, the turnout was phenomenal. By 10.30pm, over 1,000 burgers had been given away.
TORREVIEJA has been awarded a major grant from the European Union to transform its central commercial area into a modern, innovative, and competitive hub. City mayor, Rosario Martínez Chazarra announced the investment on Thursday, March 16, saying it totals a whopping €1,530,892.
The city won the grant for its gamechanging initiative, ‘Fostering Competitiveness, Innovation, and Modernisation of the Central Commercial Area of Torrevieja’ beat out fierce competition from major cities like Valencia and Barcelona and was ranked the secondbest project in its category in the Valencia re
