EWN
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ISSUE NO. 1527
EWN FRONT EXTRA
Top award AMERICAN David Stein has been honoured for his community work and career as a businessman and hotel owner in Mallorca. He is the owner of Gran Hotel Son Net and the founder of charity ‘Projecte Jove’.
Election list FORMER Mayor of Soller, Ramon Socias, is leading the PSOE candidate list in the municipal elections in 2015.
Crop change THE Balearics Islands are to receive subsidies of more than €212,000 for the conversion of vineyards and €174,000 for the modernisation of almond and carob crops from the government.
Season ends SEPTEMBER saw an increase in unemployment in the Balearics as the tourist season wound down. There are now 65,000 jobless.
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9 - 15 OCTOBER 2014
British firm retained to promote Palma PALMA’S tourism promotion is going in a new direction. Two new PR firms are starting work this week to improve the image of the city as a tourist destination and, in particular, as an urban destination for weekend and offseason visits. La Fundació Turisme Palma de Mallorca 365 will pay €48,000 per year to each of the companies, one based in London and the other a German company, which will have direct contact with travel journalists in the UK and Germany to promote tourism from the home countries. Press trips for journalists and bloggers will be arranged to include visits to iconic cultural venues within Palma. Another task for the PR companies will be to respond and react to any information that could negatively affect the image of the municipality. Lotus UK will promote Palma in the UK. Established in 2007, the Spanish tourist office Turespaña is among its customers. KPRN Network will also work for Palma with offices in Frankfurt and Berlin. The company has 20 years of experience working with tourist destinations like Chile, Panama, Thailand and South Africa. Both companies must now submit their plans of action by early November.
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