NEW 02-SOCIAL MEDIA MARKETING by europroodos

Social Media Marketing

2.1.6

4.1.5

5.2.1

advertisements).

4projects).

(π.χ. FindTheBest.com).

bay.com).

marketdojo.com).

1.2.2

barterbrokers.com)

(π.χ. u-exchange.com).

(π.χ. booking com). •

(real estate),

(π.χ. spitogatos.gr).

(π.χ. ika.gr).

(securities trading),

(π.χ. Piraeus Securities).

(targeted marketing).

(Porter’s Five Forces Analysis),

(bargaining power of suppliers).

(bargaining power of customers).

(Sponsored Search),

(Enterprise Resource Planning/ERP).

(e-services).

Απαντήσεις

Απάντηση 1. Α

2 Απάντηση 2. Α

Απάντηση 3. Α

4 Απάντηση 4. Β

5 Απάντηση 5. Β

6 Απάντηση 6. Α

7 Απάντηση 7. Α

8 Απάντηση 8 Α

9 Απάντηση 9 Α

Απάντηση 10 A

Strengths, Weaknesses, Opportunities, Threats

2.1.1

SWOT analysis

SWOT

Business Policy,

Text and Cases” (R.D. Irwin, 1969)

Edmund P. Learned, C. Roland Christensen, Kenneth Andrews

και William D. Book.

2.1.2

Factors-

2.1.3

Ιστορία”

Τοπόσημα”

Φήμη

Brand names

Ποιότητα

Προτάσεις

POWER

Personal

Order”

Emphasize Detail”

Rank-Prioritize

(conceptual framework).

Απαντήσεις

1: Απάντηση 1. Β

2 Απάντηση 2. Α

Απάντηση 3. Α

4 Απάντηση 4. Α

5 Απάντηση 5. Β

6 Απάντηση 6. Α

7 Απάντηση 7. Α

8 Απάντηση 8 Α

9 Απάντηση 9 Α

Απάντηση 10 A

Προσανατολισμός

Οι 5

Marketing

Marketing, production-orientation era, social marketing, sales, product

(production-orientation era)

(marketing concept).

(production concept)

marketers,

3.2.1

(marketing concept)

3.2.2

Απαντήσεις

1: Απάντηση 1. Α

2 Απάντηση 2. Α

Απάντηση 3. Α

4 Απάντηση 4. Α

5 Απάντηση 5. Β

6 Απάντηση 6. Α

7 Απάντηση 7. Α

8 Απάντηση 8 Α

9 Απάντηση 9 Α

Απάντηση 10 A

Inbound

2. Calls-to-Action:

email marketing.

(Attract)

(Search Engine Optimization).

(Convert)

Υπέρβαση (Delight)

Social Network

4.1.2 Business Social Media

3. Σχεδιασμός

Social Media Management tools

Management Tools

Plaxo.

Aula Pekka

4.1.3 Social Media και E-commerce Οι

marketing.

eCommerce Layers

Οι Kietzmann, Hermkens, McCarthy

Self-Media

Οι Sheldon, Elliot, Kim

Forrester Research

Social

E-loyalty

Customer Satisfaction & Social Media

Customer loyalty & Social Media

4.2.1

Saverin, Andrew McCollum, Dustin

Times.

4.2.2 Twitter

Jack Dorsey, Noah Glass, Biz

4.2.3

Hashtags

James Quarles έγινε

4.2.4

Branson, Narendra Modi, Arianna Huffington, Greg McKeown, Rahm Emanuel, Jamie Dimon, Martha Stewart, Deepak Chopra, Jack Welch

Bill Gates.

4.2.5

❖ Product Rich Pins

❖ Recipe Rich Pins

❖ Article Rich Pins

4.2.6 Youtube

των MP4, Matroska, FLV, AVI, WebM, 3GP, MPEG-PS

QuickTime File Format.

4.2.7

Gray, Baby Ariel, Kristen Hancher, Zach King, Lisa and Lena, Jacob Sartorius

followers.

Miel Pops,

Retail TikTok.

"The Hamster Cult"

"Lana Del Rey Cult".

TikTok

Stories.

ΑΠΑΝΤΗΣΗ

Απαντήσεις

1: Απάντηση 1. Α

2 Απάντηση 2. Α

Απάντηση 3. Α

4 Απάντηση 4. Β

5 Απάντηση 5. Α

6 Απάντηση 6. Α

7 Απάντηση 7. A

8 Απάντηση 8 B

9 Απάντηση 9 Α

Απάντηση 10 A

Affiliate Marketing

Mobile Marketing

content Marketing

Email Marketing

Video Marketing

(SEM)

Εργαλεία

(SEO) Κριτήρια

Google_Analytics

Google Adwards

ΕΝΝΟΙΕΣ –

digital marketing, blogs, microblogging, Social Bookmarking, cookies, Affiliate, affiliate networks, spam, B2C Marketing, Mobile Marketing, Youth Marketing, Brand,

Blogs

Content

Qzone,

Weido.

Social Networking

Virtual Game Worlds and Virtual Social Worlds

5.2.1 Affiliate Marketing

1. ο

2. ο διαφημιστής (ή

Merchant/Advertiser)

Affiliate/Publisher)

1. Sites

2. Sites

3. PPC Affiliates, e-mail/newsletter affiliates

4. Social Media Affiliates

5. Shopping Services Sites

6. Loyalty Affiliate Sites/Cashback Sites/Incentive affiliates

3. Cost Per Sale (CPS):

4. Revenue Sharing (REVSHARE

Cost Per View

Affiliate

Πλεονεκτήματα

5.2.3

• Η UpMate Business & Internet Solutions. •

Target Group

HellasNet

InternetQ

Mobile Marketing Forum το 2005.

Youth Marketing

TweenSpeak.

5.2.4 Content Marketing

content). -

•

• Blog posts

• eBooks

• eBrochures

• Infographics

• Case studies

• Newsletter

•

• Use cases

• Information guides

• Demos

• Microsites

• Online courses

• Ερωτήσεις

• Podcasts – videocasts

• How-to

• Παρουσιάσεις

•

• A

• Product guide,

• Reference guides

• Reviews

• Resource libraries

• RSS/XML feeds

• Videos

• Webinars – webcasts

• White papers

• Widgets

• Free software tools

• Mobile apps

• VR tours

(Q&As)

5.2.5

1. Open Rate

2. CTR :

Click-through-rate

3. CTA : Το Call-to-action

4. Conversion

5. Unsubscribe

(ενδεικτικά Μailchimp, HubSpot, Brevo, GetResponse, ActiveCampaign κ.α.),

5.2.6 Video Marketing

Conversions

ROI (Return On Investment)

BernersLee,

Carnegie Mellon.

(altavista.com)

(Web Crawling).

2. Ευρετηρίαση εγγράφων (Indexing).

3. Επεξεργασία

(Query Processing).

(Ranking).

2. Sharksearch:

Big files, Repository, document index, Lexicon, Hit lists, Forward index

Inverted

(Query Processing)

(Search Engine OptimizationSEO)

Search Engine Optimization-SEO

1) White hat SEO

On Page Optimization

Page Optimization.

Off Page Optimization

2) Black hat SEO

Google Keyword Tool

Trending Searches

For

Google

Wordtracker

Google Suggest

Good

Ahrefs

Copy Space

To Copy Space

Neighborhood Checker

Page authority Checker

Theme authenticity Checker(TAC) Το

Woorank

SEO Site Checkup

statistics, site data, meta tags, page notes, objects, site

HubSpot Marketing Grader

SpyFu

Google Analytics

Compete.com

Broken

broken

Cloaking checker:

Google

Robots.txt

business.

Social Image Resizer Tool:

Sitemap

Xenu’s Link Sleuth:

Whois

WebMeUp:

marketing (Search Engine Optimization, Pay Per Click, Paid Inclusion, Social Media Optimization).Η

Social Media Optimization

5.3.1

http://www.google.com/analytics/,

AdWords.

AdWords

1. Παραπομπές (Referrals)

AdWords.

10.

11.

12.

13.

15.

17.

18.

19.

20.

21.

22.

23.

Analytics.

var _gaq = _gaq || []; _gaq.push(['_setAccount', 'UA-XXXXX-Y']);

_gaq.push(['_trackPageview']);

(function() { var ga = document.createElement('script');

ga.type = 'text/javascript'; ga.async = true;

ga.src = ('https:' == document.location.protocol ? 'https://ssl' : 'http://www') + '.googleanalytics.com/ga.js';

var s = document.getElementsByTagName('script')[0];

s.parentNode.insertBefore(ga, s); })();

</script>

analyticsTracking.php

var _gaq = _gaq || []; _gaq.push(['_setAccount', 'UA-18071-25']); _gaq.push(['_trackPageview']);

(function() var ga = document.createElement('script'); ga.type = 'text/javascript'; ga.async = true;

ga.src = ('https:' == document.location.protocol ? 'https://ssl' : 'http://www') + '.google-analytics.com/ga.js'; var s = document.getElementsByTagName('script')[0]; s.parentNode.insertBefore(ga, s); })();

</script>

</head>.

<html>

<?php include ("header.php"); ?>

<body>

<?php include ("sideNav.php"); ?>

<?php include ("mainContent.php"); ?>

</body>

</html>

header.php

var myJavascriptCode = 'testValue';

function test() { myJavascriptCode += ' κάτι';

</script>

<?php include ("analyticsTracking.php"); ?>

</head>

<?php include ("analyticsTracking.php"); ?>

</head>

analytics.com/ga.js

(Account):Το

2. Ιδιοκτησία (Property):

(Profile):

http://www.google.com/analytics.

5.3.2 Google Adwards

Το

http://adwords.google.gr

(Viruses and Worms)

(Power On Self-Test - POST). File

Trojan Types Μερικές

(GUI),

command-shell Trojans,

Trojans

HTTP/HTTPS Trojans, τα document Trojans, τα defacement Trojans, τα botnet Trojans, τα Virtual Network Computing (VNC) Trojans, τα remote-access Trojans, τα data-hiding Trojans, τα banking Trojans, τα DoS Trojans, τα FTP Trojans, τα software-disabling Trojans και τα covert-channel Trojans.

Denial

Browser and browser extension

Watering

packers, droppers

crypters.

Ransomware

WannaCry

Pyeta

Nyeta

Sodinokibi

Bad Rabbit

Grandcrab

SamSam

CryptoLocker

CryptoDefense

CryptoWall

Spora

Covert Communication

Covert

Sequence

Acknowledgements:

google com/p/udptunnel/

https://github.com/iagox86/dnscat2

Keyloggers

Spyware

Static Analysis

https://www.hex-rays.com/products/ida/.

Evan’s Debugger (edb): Ένα Linux cross-platform AArch32/x86/x86-64 debugger.

Dynamic Analysis

File Reputation Lookup (https://www.talosintelligence.com/reputation)

VirusTotal (https://virustotal.com)

Απόκρυψη

Κωδικοποίηση

Anti-VM

Anti-debugger

hijacking)

Εκμετάλλευση

(Exploiting default credentials)

(Exploiting weak credentials)

Kerberos (Exploiting Kerberos vulnerabilities)

Brute Force Attacks and Password Cracking)

(Credential

Ανίχνευση συνόδου(Session sniffing):

Επίθεση

Cross-site Scripting (XSS)

Reflected XSS

Stored (persistent) XSS

DOM-based XSS

Schema Definition (XSD).

OpenAPI Specification (https://www.openapis.org)

Swagger (OpenAPI):

https://swagger.io.

https://github.com/OAI/OpenAPI-Specification.

https://www.w3.org/TR/wsdl20-primer.

https://www.w3.org/Submission/wadl

Buffer Overflows

Top

https://www.owasp.org/index.php/Category:OWASP_Top Ten_Project

Qualys, Nexpose και Nessus

Εργαλεία

Protecode (πρώην AppCheck), FlexNet Code Insight (πρώην Palamida), SourceClear

και WhiteSource.

Τροφοδοσίες

Επιθέσεις Cloud Computing

NIST,

Recorded Future.

Εισαγωγή

Digital Marketing, Affiliate Marketing,

Mobile Marketing, content Marketing, Email Marketing,

Video Marketing,

Μηχανές

Εργαλεία

Google Analytics, Google Adwards

Απαντήσεις

1: Απάντηση 1. Α

2 Απάντηση 2. Α

Απάντηση 3. Β

4 Απάντηση 4. A

5 Απάντηση 5. A

6 Απάντηση 6. A

7 Απάντηση 7. Α

8 Απάντηση 8 Β

9 Απάντηση 9 Α

10 Απάντηση 10 A

Clicks

Followers

Log

Market

Tweets

Spam

ΒΙΒΛΙΟΓΡΑΦΙΑ

introduction-to-e-commerce Martin Kuz

DM-Unit 1-Introduction to Digital Marketing - RJ - P1

understanding-social-media Varinder Taprial Priya Kanwar

Introduction to Instagram BeConnected t26 c4

Market Research Scott M. Smith James Passey Professor of Marketing Gerald S. Albaum

Emeritus Professor of Marketing University of New Mexico

SWOT ANALYSIS TEAM FME

SOCIAL MEDIA MAX WOLF JULIAN SIMS YOUNG H

ΙΣΤΟΣΕΛΙΔΕΣ

https://www.marketo.com/mobile-marketing/

https://www.forbes.com/sites/joshsteimle/2014/09/19/what-is-contentmarketing/?sh=2c30928c10b9

https://mailchimp.com/marketing-glossary/email-marketing/ https://www.ngdata.com/what-is-video-marketing/ https://searchengineland.com/guide/what-is-seo

https://ithemes.com/blog/what-is-google-analytics/

https://www.google.com/search?q=google+adwords+pdf&rlz=1C1FKPE_elGR929GR929 &oq=goo&aqs=chrome.0.69i59l3j69i57j46i131i199i433i465i512j0i131i433i512l2j0i433i5 12l2j46i131i433i512.3124j0j15&sourceid=chrome&ie=UTF-8

https://www.bigcommerce.com/ecommerce-answers/what-google-adwords/

https://www.wordstream.com/ppc

https://www.investopedia.com/terms/s/social-media.asp

https://en.wikipedia.org/wiki/Facebook#Technical_aspects

https://en.wikipedia.org/wiki/Twitter

https://www.google.com/search?q=what+is+instagram&rlz=1C1FKPE_elGR929GR929&o q=what+is+instar&aqs=chrome.3.69i57j0i19l2j0i10i19j0i19l2j0i10i19l2j0i19l2.8707j0j15 &sourceid=chrome&ie=UTF-8

https://en.wikipedia.org/wiki/Instagram

https://www.linkedin.com/help/linkedin/answer/a548441/what-is-linkedin-and-howcan-i-use-it-?lang=en

https://www.infront.com/blog/what-is-pinterest-and-how-does-it-work/

https://www.compete366.com/blog-posts/microsoft-teams-what-is-it-and-should-webe-using-it/

https://en.wikipedia.org/wiki/Market_segmentation

https://blog.oxfordcollegeofmarketing.com/2020/10/08/understanding-the-7ps-of-themarketing-mix/

https://cheddarden.com/types-of-consumers/

https://www.demandjump.com/blog/types-of-consumers-in-marketing

https://en.wikipedia.org/wiki/YouTube

https://en.wikipedia.org/wiki/TikTok

https://studiousguy.com/difference-between-micro-and-macro-environment/

https://en.wikipedia.org/wiki/Market_research

https://blog.hubspot.com/marketing/market-research-buyers-journey-guide

http://www.returncustomer.com/millennials-expect-online-customer-service/

(Πρόσβαση τον Μάρτιο του 2018). Kathryn Kearns

(http://www.digitaltrainingacademy.com/casestudies/tag/coca-cola)

(Source: Duermyer, 2017. Available at: https://www.thebalance.com/can-you-reallymake-money-with-affiliate-marketing-1794168).

Everybody Writes by Ann Handley

Confident Digital Content by Adam Waters

10x Marketing Formula by Garrett Moon

hey Ask, You Answer by Marcus Sheridan