SOCIAL MEDIA MARKETING
Β.
Γ.3.1
Γ.3.2.
Γ.3.3.
Γ.3.4.
Γ.3
Γ.3.6.
Γ.3.7.
•
•
2511,2519, 2721, 2722, 2131, 2139, 2232, 1233, 1234, 2299, 3132, 3131, 4113
2511, 2519, 2721, 2722, 2131, 2139, 2232, 1233, 1234, 2299, 3132, 3131, 4113
2511, 2519, 2721, 2722, 2131, 2139, 2232, 1233, 1234, 2299, 3132, 3131, 4113
2511, 2519, 2721, 2722, 2131, 2139, 2232, 1233, 1234, 2299, 3132, 3131, 4113
2511, 2519, 2721, 2722, 2131, 2139, 2232, 1233, 1234, 2299, 3132, 3131, 4113
1.1
1.2
1.3
2.1
2.2
2.4
2.5
3.1
3.2
3.3
3.5
3.6 Η Αγορά
3.7 Πλαίσιο eCo (Framework)
4.2
4.6
4.7
5.1
ΕΝΝΟΙΕΣ
e-commerce, payment, risk , card, B2B, B2C, CRM, ICT, ISM, Web Frameworks, price, product, software
2.1.1
2.1.2
2.1.4
2.2.1
2.2.3
SWOT ANALYSIS, MARKET RESEARCH, MICRO – MACRO ENVIRONMENT, STRENGTHS, WEAKNESSES, OPPORTUNITIES, THREATS
3.1.6
3.2.1
3.2.2
3.2.3
3.2.4
3.3.2
3.3.3
3.4.1
3.5.1
3.5.2
Marketing, Principles of Marketing, Customers, price, product, markets, Strategic marketing, marketing environment, Place
4.1.1
4
4.2.1 Facebook
4.2.2 Twitter
4.2.3 Instagram
4.2.4 LinkedIn
4.2.5
4.2.6
4.2.7 TikTok
5.1.1
5.1.2
5.1.3
5.1.5
5.1.6
5.1.7
5.1.8
5.1.9
5.1.10
5.1.11
5.2.1 Affiliate Marketing
5.2.2 mobile marketing
5.2.3 content marketing
5.2.4 Email Marketing
5.2.5 Video marketing
5.2.5
5.3.1 Google_Analytics
5.3.2 Google Adwards
Search Engine Optimization (SEO)
MARKETING),
Affiliate Marketing
mobile marketing
content marketing
Email Marketing
Video marketing
Βελτιστοποίηση
Google_Analytics
Google Adwards ΕΝΝΟΙΕΣ –
Search Engine Optimization (SEO)
: AFFILIATE MARKETING, MOBILE MARKETING, CONTENT MARKETING, EMAIL MARKETING, VIDEO MARKETING,
SEARCH ENGINE OPTIMIZATION (SEO), GOOGLE_ANALYTICS, GOOGLE ADWARDS
4.
1.
2.
3.
o
•
1.
2.
3.
4.
5.
•
•
•
Corben&Thomson (2002)
• Μεταφορά ηλεκτρονικών αρχείων.
• Γραπτή συζήτηση (Chat).
• Εικονική Αίθουσα (Virtual classroom).
• Επίδειξη
• Συμμετοχική διαδικασία
(E-Learning)
• «Ειδήσεις
• Forum.
•
• Προσωπική
• Ομάδες εργασίας
• Τεστ
(tutor).
(Bulletin board).
(My bookshelf).
Telementoring
(supported self-learning)
•
(collaborative learning) •
(e-learning)
standards,
Chrome,
Apple Safari, Internet Explorer, Microsoft Edge.
κ.ο.κ) (course structure view).
•
•