Ukraine in VOR 2014-15&2017-18 Presentation

One Nation. One Team.

One Race.

Ukraine in the Volvo Ocean Race 2014-15&2017-18

“Increasing brand equity and generating business together” Round the world Shift brand value Increase brand equity promoting shared key values Create your own exclusive messaging Sustainability: Credible environmental message

Global multi-channel exposure & ROI Shift in brand Awareness in attractive audience segments Enhance your position as One Global firm Great Media Value: guaranteed Media ROI

A driver for revenue growth Stimulate sales and business Wold class B2B platform for client relationships Global activation through local markets

Employees Motivation and Pride One global company: “To be in the same boat” Internal communication integration Multicultural activation

Matching values Brand plus Race values for your own exclusive messaging

Performance

Team Work

Technology

Environment

Global

Powerful Audience Efficient vehicle to globally reach the highest income brackets

Volvo Ocean Race fans are: 80% ABC1 social class Managerial position 62% men and 38% women 2.5 times more likely to be in the highest income group than the average Average income is â‚Ź63k +67% higher than general sport fans More positive towards sponsorship and much more likely to buy products from brands that sponsor sports they like Influencer and decision makers Source: IFM/SMS. July 2012 Sample: 600 people interested in sport 15+ years representative by country / 250 people interested in Sailing Markets: France, Italy, Spain, UK, Netherlands, Sweden and Brazil

Exposure the race in numbers

Team worth of Media Value

€52 million 68.2 55

52,3

53,2

in Mill €

45,6 34.6

Source: IFM/SMS. July 2012

Media Crew Member plays a key role in bringing emotions to the audience

our own storyteller

TV cumulative audience coming from 8,969 broadcasts

1.55 billion Media value per TV broadcast increased 88% from 2008/09 Edition More than 31 TV broadcasts per day during the race 4,817 hours of broadcast, a 42% increase from 2008-09 Race TV News coverage increased 47.6% thanks to the focus on highvalue broadcasters In France, Spain, China and New Zealand, average of one TV news bulletin per day The Sanya Leg 4 Start was watched by more than 3 million on CCTV-5 China

Source: IFM/SMS. July 2012

The digital age For the first time in history, the value generated online was greater than the print for all Teams

A truly digital campaign Multi Platform 59,978 Online news articles from 4,240 different outlets 200k facebook fans with strong engagament.

Nr 1 Sailing property 266k download of Apps for iOs and android

170k players of the virtual Game 8 Million views of the Official YouTube channel 6.7 Million views of the race´s official LiveStream channel

41.6 Million visits to volvooceanrace.com, 6.27 Million unique visitors and 127 million page views 16 Million visits to the race tracker 2D and 3D generating 244 million page views

Footprin t

Print Readership from 2008-09 to 2011-12

+41% Premiere Publications 43 articles every day in large circulation publications in 15 markets Key targeted publications including: L´Equipe in France Marca in Spain La Stampa in Italy Daily Telegraph in Uk Global Times in China

The Power of Naming Your brand will be universally referred, shifting awareness, perception and emotions worldwide You are not just a sponsor, you are the Team

Unprompted Awareness

Source: IFM/SMS Oct 2011 (Pre) / July 2012 (Post) Online Sample: +2,000 Volvo Ocean Race Fans / Wave

In good company

“The Volvo Ocean Race is one of the iconic sporting events, and it has proved to be an extremely successful marketing tool for us�

Jochen Zeltz, former PUMA CEO

Marketing Activation

All audiovisual production to use in any communication Editing content for brand objectives

Royalty Free

Promotional use and cobranded product opportunity

Merchandising

Work together for joined-up communications strategies

Joined up communication

Sailing events, Local flavored entertainment, B2B and B2C Activities

Race Villages: Premier Events

2.9 million visitors

Sailing events, Entertainment, B2B and B2C Activities

Local Flavored Events Boats scheduled to arrive

Optimist Team Races

Practice Day

S S M T W T F SS M T W T F S S Leg Start Concert

Local Concert Show

Youth and try sailing Children & School program

VIP Prize Giving party

In-Port Pro-Am VIP party

21,000 Corporate guests entertain by stakeholders in 2011-12

Let´s do business

Money can´t buy experiences for selected VVIPs 1,556 VIP guest spaces on board 2011-12: ProAm, InPort & Leg Start

Race with the stars

A unique “hospitality” experience in the sports´world

Leg Start Jump

Enrique Bernoldi Ex Formula 1 Driver Itajaí - Brazil. April 2012

Follow sailing events on a special VIP boat

Off Shore Hospitality

Own pavilion at key stopovers to organize hospitality, corporate events and activities for customers

Our Pavilion

Centralized onshore and offshore hospitality solution worldwide

Ocean Race Club

Prize Giving VIP Party at each Stopover

Networking

Use of the boat and crew for corporate events and communication before, during and after the race

Tailored Events

Internal Marketing Platform

Motivation & Pride A global belonging to one project: “to be in the same boat�

Multicultural activation Internal hospitality Employee relationship building Engaging race content on internal communications platforms

Summary: Our goals Shift brand value Increase brand equity promoting shared key values Create your own exclusive messaging Sustainability: Credible environmental message

Global multi-channel exposure & ROI Shift in brand Awareness in attractive audience segments Enhance your position as One Global firm Great Media Value: guaranteed Media ROI

A driver for revenue growth Stimulate sales and business Wold class B2B platform for client relationships Global activation through local markets

Employees Motivation and Pride One global company: “To be in the same boat�

Internal communication integration Multicultural activation

What are the next steps and how can we help you going forward?

Thanks!

Contacts: Eugene Platon, CEO Marina International Ltd. Đ•-mail: eplaton@msn.com Skype: eugene.platon Phone: + 38-050-206-9872 (GSM).