AIG Brand Extensions Guide _ Student project by Eugene Gushchin

AIG Brand Extensions Guide

by Eugene Gushchin Student project for Nature of Identity class Academy of Art University, 2017

AIG Brand Extensions Guide

by Eugene Gushchin Student project for Nature of Identity class Academy of Art University, 2017

AIG _ Visual Standards Guide

Table of Content

TABLE OF CONTENT

1

2

Brand Universe

New Businesses

6-7

Brand Chart

12-15

Stay Well

8-9

Brand Extensions

16-19

Celebrity Shield

20-23 Body Guards

28-31 Shadow

32-35 360 36-39 Education 40-43 Family Planning 44-47 Casus Fortitus

BRAND UNIVERSE

In this chapter, we present a strategic and conceptual map of the AIG brand Universe, so you can get a feeling on where the company is heading.

Brand Universe 6-7

Brand Chart

8-9

Brand Extensions

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FOR INDIVIDUALS H

P

E

F

1.1 // AIG Stay Well

H

P

E

F

2.1 // AIG Celebrity Shield

H

P

E

F

1.2 // AIG Get Better

H

P

E

F

1.3 // AIG Live Again

H

P

E

F

2.3 // AIG Identity Security

H

P

E

F

4.3 // AIG Financial Education

H

P

E

F

1.4 // AIG Family planning

FOR BUSINESSES H

P

E

F

3.1 // AIG Body Guards

H

P

E

F

4.1 // Portfolio Protection

H

P

E

F

2.2 // AIG Shadow

H

P

E

F

3.2 // AIG Casus Fortuitus

H

P

E

F

4.2 // AIG 360o

H

P

E

F

3.3 // AIG Surveillance Drones

H

P

E

F

4.4 // AIG Tax Relief

1. Brand Divisions _ Brand Universe

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BRAND CHART AIG offers it’s products and services to cover all business and personal needs of security and protection regardless of how unique the risks are.

We have a century long experince in operating under vastly different conditions ranging from WWII and Oil crisis of 1970’s till Cyber age and Edward Snowden CIA leaks.

1.3

1.1

3.2

2.3

2.1

Individuals

4.1

Businesses

3.1

1.2

3.3 1.4

Legal

4.3

4.2 4.4

2.2

Illegal

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1 Unique risks

Health

Legal services

We provide you with all kinds of biological enhancement eliminating the risk of deseases.

1.1 // AIG Stay Well You pay your subscribtion only if you are well and stop paying when you get sick.

1.2 // AIG Get Better Our all-stars team of doctors offers your a series of biohacking treatments that will bring up the best of you.

1.4 // AIG Live Again We contract the world leading scinetists to focus on extending your life and hoping to reverse aging.

1.4 // AIG Family planning Kids are the future, so AIG offers you services to raise your chances of having brighter future.

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1. Brand Divisions _ New Businesses

BRAND EXTENSIONS 2

3

4

Publicity

Environmental

Financial

We protect you from discreditation, blackmail and all sorts of threats to your reputation.

We protect you from the risks that are coming from the outside, including other people or natural disasters.

We protect your wealth from national debt crises and market downturns.

2.1 // AIG Celebrity Shield

3.1 // AIG Body Guards

4.1 // AIG Portfolio Protection

We offer you unprecedented coverage from blacmailing and ransom demand.

Our professional crew of body guards and security service professionals are at your service.

You can ensure your investment portfolio against market crashes for a lifetime.

2.2 // AIG Shadow

3.2 // AIG Casus Fortuitus

4.2 // AIG 360o

We make sure your identity aren’t exposed against your will.

We offer a unique protection against natural deisasters and war conflicts.

Insider trading information from around the world to advance your portfolio.

2.3 // AIG Identity Security

3.3 // AIG Surveillance Drones

4.3 // AIG Financial Education

We manage and oversee your online assets and making sure you privacy is secured.

We provide you with a number of tailored robots/drones that can tacle the unexpected.

AIG is striving to arm you with the necessary knowledge, so there will be likely you’ll need to use your coverge.

4.4 // AIG Tax Relief We help you prepare, monitor your taxes and cover any tax issues you may have.

BRAND EXTENSIONS

In this volume, we present all the future business divisions AIG has in a pipeline.

New Businesses 12-15

Stay Well

16-19

Celebrity Shield

20-23 Body Guards 28-31 Shadow 32-35 360 36-39 Education 40-43 Family Planning 44-47 Casus Fortitus

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AIG _ Visual Standards Guide

INSTEAD OF PAYING TO GET YOURSELF FIXED, WHY NOT TO PAY FOR STAYING WELL?

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1. Brand Divisions _

3.1 // STAY WELL AIG offers you a subscription to our Stay Well program where you pay only for the time you actually stay well. Once any health issues arrive, we’ll work hard to make sure it goes away quickly and efficiently. Subscribing to our program, you can be sure that your good health is our best and primary interest.

Happy & Healthy customers By the end of the day, the important thing is how long you can go on in life without interrupted by the health issues.

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Doctors Concilium

Checkup Labs

We dedicate a team of specialist based on your current health profile that will work together as a team to make sure you stay healthy.

We run our checkup labs that offer a variety diagnostic and preventive procedures.

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1. Brand Divisions _

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1. Brand Divisions _

WHAT IF PAPARAZZI AREN’T YOUR BIGGEST HEADACHE ANYMORE?

Paparazzi We provide special services that make sure that photographic equipment doesn’t work within the specified radius.

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Blackmailing & Ransom demand We work with very delicate cases and make sure to lift the burden of deciding off you.

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1. Brand Divisions _

4.1 // CELEBRITY SHIELD AIG offers an unprecedented coverage from blackmailing and ransom demand to public figures. Regain the feeling of security about your private life. AIG will work with the Special services team to prevent the claim event to happen or cover the demand amount.

Private detectives We have connections with every private detective or their guides to keep you safe from investigations.

page _24

Your safety It all boils down to one ultimate goal for keeping you safe and secure.

AIG _ Visual Standards Guide

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1. Brand Divisions _

EVER WONDERED WHO WORKED FOR WHITNEY HUSTON? THAT’S RIGHT. WE DID.

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Trainig

Intelligence in every way

We hire seasoned professionals to our teams. All of them go through the rigorous trainig to assure seamless teamwork.

Data has been centralpiece of our business since the beginning and we expanded significantly ever since.

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1. Brand Divisions _

5.1 // BODY GUARDS AIG the most desirable place of work for professional guards. We offer access to unlimited intelligence resources and support specialists to help our guards do their job at the highest level. It’s like having the CIA working for you. They are also nice people that you can talk to.

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WANT TO TAKE NEXT STEP FORWARD TOWARDS A BETTER SELF?

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1. Brand Divisions _

1.2 // AIG GET BETTER AIG scientists are eagerly pursuing new and marketable applications for advanced technologies. Many of them are being actively designed to help humans fulfill our age-old transcendent longings—to be stronger, smarter, better-looking and more resilient, and to cultivate new abilities that seem like superpowers by the standards of the past.

Healthier & Better You For some of us, it is not only a desire to look and perform better; it’s part of their job. We are happy to help those in need.

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Gene Replacement

Enhanced capabilities

Using a new gene-editing system based on bacterial proteins, AIG researchers can cure what previously was beyond the capabilities of traditional medical treatments.

We are using body modeling software to enable you to decide precisely how you want to look and feel. Then supervise the da Vinci auto-surgeon as it uses your body fat and skin cells to produce a stock of programmable stem cells, which subsequently will be placed throughout your body, where they will become extra muscle mass, repair damaged internal organs and enhanced performance.

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1. Brand Divisions _

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1. Brand Divisions _

HOW TO STAY INVISIBLE IN THE TECHNOLOGICAL AGE?

Cover Identity We provide you a cover identity with documents, intelligence and field support whether you are under Official or Non-official Cover.

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VPN and Anonymizers We believe that what you do online is your business, so we developed a set of tools that will keep your online activities safe, private and secure.

We use customary VPN and Anonymizer technology as well as enhanced intelligence to provide you with this unique service.

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1. Brand Divisions _

2.2 // AIG SHADOW AIG Shadow makes your privacy our personal mission, which is why we cannot and will not correlate an individual user with any of your online or offline activities.

Our system is built in a way that makes us or anyone else incapable of tracking your daily activities. We believe what you do in life is your business, no one else’s.

Pro Support One thing is to get you cover identity, and another one is to maintain it successfully.

We provide you training and professional agent support for maintaining your cover identity.

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Best Intel in the world We were born as insurance company and lerned to stay on top of the news. Thanks to our global presence and AI-info proessing we can identify the dormant trends and provide you with that info.

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1. Brand Divisions _

HOW DO YOU THINK WINS IN THE MARKET GAME? THOSE GOOD WITH INTEL.

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1. Brand Divisions _

4.2 // AIG 360O AIG the most desirable place of work for professional guards. We offer access to unlimited intelligence resources and support specialists to help our guards do their job at the highest level. It’s like having the CIA working for you. They are also nice people that you can talk to.

New Market Trends

Piece of mind

Over the hundred years of the history of AIG we learned to keep our eyes open and to quickly embrace the possibilities.

Whatever is going on the markets around the globe, you can be sure you have most up-to-date and accurate information to base your descisions on.

We were the first to identify the solar trend and our investors are very thankful for that.

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WHAT IF YOU CAN SAVE TIME AND HUSTLE BY NOT HAVING YOUR CLAIM ALTOGETHER?

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1. Brand Divisions _

COVERED EDUCATION AIG data that we gathered over the years say that unawareness is the single most important case for insurance claims to happen. Our data suggest that it’s improbable to have insurance claims repeated more than two times.

We embarked on a mission of educating our customers about the risk and risk-prevention techniques so they can live happier and more peaceful lives, feeling confident about what they are doing.

AIG Mentorship program Having the extensive network of risk-management professionals, we offer our clients personalized risk assessment with a dedicated professional.

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Youth Academy We believe that forming a good habit from an early age help our future members adopt the safety patterns without a burden of consciously changing the existent life patterns.

AIG _ Visual Standards Guide

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1. Brand Divisions _

Certification With our commitment to make happier clients, we offer you to pass the risk-management exam and become a certified member of our community.

Such a status can help you lower your insurance expences with us or any other insurance company of your choice.

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WHAT IF YOU CAN PREVENT YOUR CHILD FROM HAVING HERITABLE DISEASES?

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Family of 21 century Pre-natal screenings can identify most of the inheritable diseases and CRISP-Cas9, gene editing technology, can help to fix those genes responsible for the disease.

1. Brand Divisions _

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Healthier kids Nothing upsets paretns more than when their child is sick. Especially of that is genetically inherited sickness.

AIG happy to help its customers lead happier family lives.

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1. Brand Divisions _

1.4 // FAMILY PLANNING The technology of embryo gene editing is coming into existence and establishing itself in the public consciousness. Current technology is unable to add or enhance personality or physical traits. For example, height is determined by a combination of more than 93000 of single genes, so those modifications aren’t yet feasible.

Instead CRISP gene-editing technology can be used to modify very specific genes responsible for inheritable deseases and thus makes an ultimately healthier and happy family.

Two man babies AIG brings happiness to gay-families. Genetic material inside the woman’s egg would be removed and replaced by the DNA of one of the men. That “male egg” would then be fertilized by the sperm of the other man.

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EVER WONDERED WHO WORKED FOR WHITNEY HUSTON? THAT’S RIGHT. WE DID.

Your safety It all boils down to one ultimate goal for keeping you safe and secure.

page _49

1. Brand Divisions _

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Trainig

Intelligence in every way

We hire seasoned professionals to our teams. All of them go through the rigorous trainig to assure seamless teamwork.

Data has been centralpiece of our business since the beginning and we expanded significantly ever since.

page _51

1. Brand Divisions _

COVERED UNCERTAINITY AIG the most desirable place of work for professional guards. We offer access to unlimited intelligence resources and support specialists to help our guards do their job at the highest level. It’s like having the CIA working for you. They are also nice people that you can talk to.

AIG _ Visual Standards Guide

AIG _ Visual Standards Guide

SOURCES Chapter 2 _ New Businesses • Articles: https://dailyaccord.com/it-is-time-to-bring-designer-babies-intothe-world-and-heres-why/ https://www.usatoday.com/story/opinion/2017/09/08/ human-embryo-editing-wont-lead-designer-babies-berezow-locwincolumn/581489001/ http://bigthink.com/articles/10-human-body-modifications-you-canexpect-in-the-next-decade • Photo credits: http://www.powerlung.com/region/us/wp-content/uploads/ Biohacking-PowerLung-Better-Breathing.jpeg https://i.ytimg.com/vi/zYjJHu7kERY/maxresdefault.jpg http://www.kolbetimes.com/wp-content/uploads/2017/03/EYE_biohacking.jpg https://images.vice.com/motherboard/content-images/article/ no-id/1471966830624232.jpg?crop=1xw:1xh;center,center&res ize=0:* http://www.kolbetimes.com/wp-content/uploads/2017/03/ Biohacking_2.jpg https://tctechcrunch2011.files.wordpress.com/2015/03/robothearte1425927262913.jpg https://www.temperednetworks.com/sites/default/files/md-sliderimage/HIPrelay-slider5.jpg https://news.nationalgeographic.com/content/dam/news/photos/000/372/37227.ngsversion.1421960390828.adapt.1900.1.jpg https://www.threatmetrix.com/wp-content/uploads/2016/09/ photo_39116_20150703.jpg

Colophon

All content for AIG Visual Strategy Guide was collected or created and designed by Eugene Gushchin: www.egushchin.com egushchin@me.com Art direction Hunter Lewis Wimmer, Academy of Art University Copyright Š 2017 Eugene Gushchin The images and copy of this book are used in accordance with the Creative Common License. This book is a noncommercial student project and thus considered a derivative work under the Fair Clause of U.S. Copyright Law.

AIG _ Visual Standards Guide

WE ARE PROUD TO SEE HOW OUR NEW PRODUCTS AND SERVICES MAKE OUR CUSTOMERS HAPPIER AND GIVE A SENSE OF GROWTH AND STABILITY TO THEIR LIVES.