Degree in Audiovisual and Multimedia Communication

Degree in Audiovisual and Multimedia Communication

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Talent cannot be manufactured

sensitivel materia

Welcome to the ERAM

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Professionally-Oriented University Studies ESTUDIS UNIVERSITARIS PROFESSIONALITZADORS

The ERAM University School was founded in 1998 to address society’s educational needs in the field of visual and performing arts.

At that time, the school’s founders perceived the need for new university studies in audiovisual communication clearly geared towards the professional sector as a response to the technological and social changes of the 21st century.

Today it is unanimously accepted that globalisation and technology have changed forever the knowledge society, the distribution channels and models of digital content, and the possibility of applying this knowledge in previously unimagined innovative contexts.

In this scenario, the ERAM has designed a training proposal firmly committed to innovation and cutting-edge technologies, catering for the Web 3.0 generation of students while meeting the new challenges posed by a global market changing at breakneck speed.

To achieve this, the school employs a specialist teaching team composed of active professionals who channel all their experience, professional relations and commitment through an educational model aimed at developing free, independent, creative and responsible individuals with an ability to reflect critically and confidently on their environment.

Thanks to the combination of the aspects described above, a commitment

to the productive and territorial area of Girona and Catalonia, and the internationalisation of our students, this university school is ready to meet the challenges of a future that is already upon us.

The ERAM University School is attached to the University of Girona (UdG) and offers three types of qualifications:

· University degree: Degree in Audiovisual and Multimedia Communication (DAMC) · Master’s degrees

· Specialisation diplomas and courses

The quality of our studies complies with the standards established by the AQU (Catalan University Quality Assurance Agency). This agency certifies the quality of the methodology and content of our training programme.

The quality indicator valued most highly by the ERAM is the high percentage of labour market insertion of its students and the early professional recognition that they obtain. The satisfaction of the companies and institutions that hire the school’s students is a great incentive to remain firmly committed to a professionally-oriented educational model.

The ERAM completes its educational offering with the periodical scheduling of professionally-oriented workshops.

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Degree in Audiovisual

and Multimedia Communication

What is the DAMC?

The Degree in Audiovisual and Multimedia Communication (DAMC), an official qualification of the University of Girona, is aimed at producing professionals with a multidisciplinary profile attractive to certain strategic sectors of the audiovisual industry in the context of new demands; professionals such as multimedia designers, audiovisual producers and directors of audiovisual and multimedia projects.

means of expression and the appropriate ethical and aesthetic training.

On graduating, the school’s students are capable of working in the field of multimedia and audiovisual communication. This requires consolidating an interdisciplinary mentality due to the wide variety of actions involved in the use of cuttingedge technologies, the knowledge of

· planning the production of the project

Interactivity with mobile phones, digital television, the Internet, 3D film and virtual reality has become a fixture in today’s society.

On completing their studies, graduates have the skills to create audiovisual products from start to finish. In this respect, following the sequential order of the creation process of any audiovisual communication product (from the conception of the idea and the application of tools and techniques to the expressive transmission of the message), the students are capable of: · coming up with ideas and developing them creatively through a narrative presentation of the proposal

· using the available technical resources · creating the expressive and artistic content · producing the audiovisual work · disseminating the final work

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The DAMC is aimed at providing student with the basic skills and competencies for creating audiovisual and multimedia products.

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Training objectives

of the Degree in Audiovisual and Multimedia Communication · Training in social sciences and humanities to provide a basic contextual competency of a cross-disciplinary nature. · Basic theory and practice involved in the processes of creation, production, distribution, reception and evaluation of communication messages and discourses. · Technical and aesthetic knowledge of communication forms, processes and trends.

· Acquisition of basic knowledge of the main events and messages of the current audiovisual landscape. · Training in communication theory, history and structure.

· Fostering of critical, analytical and reflective capacity in the audiovisual sphere.

· Offering of creative strategies for the development of individual or team projects.

· Ensuring full immersion in the cuttingedge audiovisual and technological environment.

· Knowledge and use of communication technologies in various multimedia and hypermedia environments in order to apply them in the field of audiovisual communication and the development of

new audiovisual and networked formats and media.

· Planning and management of public and private audiovisual companies and the execution of innovative communication projects adapted to the environment.

· Building the capacity for decision making in the audiovisual communication and multimedia field and the capacity for managing technological and human resources in companies of this sector. · Professional ethics in communication through the ethical code and legal mechanisms that affect the various spheres of communication, at the same time fostering the development of an awareness of social and cultural responsibility.

· Integrating all content in a cross-cutting vision of audiovisual communication: cross-media.

· Training in expressive skills and in the language of photography, film, television, video and online/offline multimedia, as well as in the capacity for linguistic, pragmatic, aesthetic and ideological analysis of audiovisual production.

· Introduction to the methodology and techniques of research and analysis applied to the different areas of audiovisual and technological communication.

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e r u t c u r t DAMC s ression p x E d n a s deas, Tool

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The design of the study plan is geared towards the achievement of objectives through the development of a set of competencies based on the balance between three main areas: 10

Ideas

Knowledge area

Tools

Instrumental and methodological area

Expression

Expressive language area

Ideas

Script writing

Film language Image theory

Contemporary thought Creativity

Audiovisual technology

Tools

3D

Post-production Photography Design

Digital sound

Expres sion

Work experience in companies Marketing

Management Seminars Projects

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Study plan 2

on

1

r

First year

r

4

t

Second year

History of contemporary thought

C

4

Marketing

C

6

Sociology and theory of communication

C C

4

Setting up companies

C

3

Aesthetics and theory of art Documentary practice

Introduction to design Film language

Contemporary languages Audiovisual and sound technology

C

C C C

4 5 3 9 3

CO 4

Camera operation and lighting CO 4 Digital sound design and creation

CO 5

Editing theory and techniques CO 5 Photography Computing

Advertising production

Ideas Knowledge area 12

3

Tools Instrumental and methodological

Expression Expressive language area

CO 4 CO 3 CO 3

Law and business administration

Audiovisual production

Image theory and analysis (Design of content I) Creative methodologies Creative techniques Creative execution

Idea creation and development workshops

Digital treatment of image Vector-based drawing platforms Desktop publishing Graphic expression

C C C

3 6

10

CO 3 CO 5 CO 3 CO 9 CO 3 CO 3 CO 3 CO 3

Subject types: C = Core, CO = Compulsory, OP = Optional

Third year

Fourth year

Narrative structures and devices

CO 4

Multimedia technologies

CO 9

Screenplay writing

Multimedia scriptwriting

CO 5 CO 6

Computer-generated graphics CO 6 Vector-based animation platforms Post-production II

Multimedia technologies II Audiovisual direction Interactive design

Computer-generated graphics II Audiovisual design

Programming languages Script writing and development

CO 3 OP 6 OP 6 OP 6 OP 6 OP 6

Digital sound design and creation project

CO 3

Audiovisual production project

CO 6

Audiovisual design project Design and graphic communication project

Multimedia communication project Complementary seminars

Work experience

Final dissertation

CO 3 CO 3 CO 9 CO 5

WE 10 FD 15

OP 6 OP 6 OP 6

Subject types: C = Core, CO = Compulsory, OP = Optional

Ideas Knowledge area

Tools Instrumental and methodological area

Expression Expressive language area

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Career

opportu� nities Today’s dreams are to morrow’s professions

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l in aud Professionnaand prodiouvisual o c ti o n i t c e r di Carries out script writing, direction and development functions, along with the organisation and supervision of production in various audiovisual media (film, television, video, advertising and multimedia) with knowledge of technical and artistic processes.

l in aud Professiounlatimedia dioevisual s ign m and

Profes sional profiles

Technician in audiovisual media Carries out the processes of recording, editing and playback of image and sound, with all sorts of audiovisual equipment. Works with audiovisual products related to fiction, documentary, television or advertising narrative, along with online/ offline interactive applications.

Creates audiovisual projects in the context of online/ offline products, interactive applications, websites, stop motion, television graphics, etc.

Designs own or commissioned graphic solutions (printed materials, brochures, packaging, magazines or advertisements), and develops communication and corporate identity policies.

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These professional profiles match the career opportunities currently available in the market.

In order to gain a more in-depth and specialised understanding of the competencies involved in these professions, we recommend complementary training, such as the options available in our top-up programme or our master’s degrees.

audiovisual productions, film and TV Direction, production, cinematography, photography direction, script writing, camera operation, editing, colouring, audiovisual design or motion graphics.

advertising Creative direction, art direction, graphic design, illustration, final art, copywriting, account management or media planning.

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video games Software engineering, programming, musical design, sound design, post-production, scriptwriting, user interface design, 3D modelling or animation.

digital co mmunication Project management, community management, online marketing, SEO, SEM, digital strategy, content management or copywriter.

cross-media CEO technology, technology management, Apps, web design, motion manager, cross-media management, programming, database development, story design or concept art.

sound

photography Professional, publishing, advertising, industrial, fashion and portrait photography, digital processing, laboratory work, photography direction, curating or artistic work.

design

Sound design, musical design, sound technician, musical production, creation of musical applications or postproduction of multimedia projects.

Graphic design, branding, publishing design, advertising design, packaging, environment design, typographic design, management design.

3D

art

Animation, modelling, design of special effects, design and animation of characters, graphic design, texturing, lighting, post-production or motion graphics.

Visual art, art criticism, curating of exhibitions, documentary practice, storyboard art or cultural management.

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reasons to study

the DAMC 18

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Because this professional sector is still growing. You will be working in a strong sector that is withstanding the economic crisis extremely well and maintains a significant growth rate.

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Because the cross-media profile offers several career opportunities. You will be able to opt for all sorts of jobs in audiovisual and multimedia communication, or in related specialist sectors such as video games, advertising, film, photography, etc.

Because you can obtain a double degree (top-up). You may complete a fifth year at a university in the UK or in Denmark.

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Because we have all the necessary technology and infrastructures. The new headquarters of the ERAM (the Coma-Cros Culture Factory), the Science and Technology Park, the Bloom centre for 3D and cutting-edge technology, and the business incubator in Salt, among others, are perfectly suited to meet the needs of very demanding studies in this respect.

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Because we are pioneers in multimedia education. The ERAM University School, founded in 1998, has been teaching audiovisual and multimedia communication as a standalone qualification since 2001 and as an official university degree course since 2009.

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Because our teaching staff are experts. Our teaching team is made up of active professionals who are experts in audiovisual communication.

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Because our courses are multidisciplinary and cross-cutting.

They incorporate various disciplines related to audiovisual communication (audiovisual creation, graphic design, multimedia, photography, etc.).

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Because we attach a lot of importance to creativity. Our study plan devotes 200 teaching hours (20 credits) to fostering creativity.

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Because they are professionallyoriented university programmes.

They combine theory and practice from day one.

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Because we keep class sizes down. We restrict the available number of places to offer quality teaching and a personalised support for each student.

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e e r g e d e l b Dou Top-up: your internationalisation One of the main goals of the ERAM University School is to facilitate the professional success of our students. Internationalisation plays a key role in this process. Over the course of fifteen years at the service of our students we have learned that their internationalisation enables them to find better tools and obtain better salaries.

That is why we offer our graduates the option of completing a fifth year (4+1). They can obtain a double degree by completing a top-up in various universities in the UK and Denmark.

What are the advantages of a top-up?

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Specialisation: The 4+1 formula enables students to complete specialised studies in a professional branch that will eventually provide the student with career opportunities. This option completes the general Audiovisual and Multimedia Communication courses.

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Obtaining a double degree: On completing their Degree in Audiovisual and Multimedia Communication, students may choose to directly enter the third year of various bachelor degree courses in Great Britain and, therefore, obtain an official double degree in the specialisation of their choice.

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Life experience: Obviously, spending a year in another country with its own society and culture is a great life experience that helps us to grow as people.

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Language competency: A top-up also offers students a wonderful opportunity to perfect their English thanks to their full immersion in an English-speaking environment. This aspect is crucial for developing a career in the cutting-edge audiovisual and multimedia sector.

4+1

- upS

What top-ups do we offer?

Lincoln University, UK · Contemporary Lens Media · Graphic Design · Interactive Design

Northampton University, UK · Graphic Communication · Media Production · Photography

Copenhagen School of Design and Technology (KEA), Denmark · E-Concept Development · Web Development 21

Preregistration admission Preregistration details of the Degree in Audiovisual and Multimedia Communication PIN code: 81005 Preregistration: https://accesnet.gencat.cat For further information on admission to the university: www.udg.edu/estudia/Acces/tabid/2608/language/ca-ES/Default.aspx

Upper secondary school diploma Admission: PAU (university entrance exams) general phase.

Admission: PAU general phase weighting of the bachillerato subjects examined in the specific phase of the PAU related to the Social and Legal Sciences branch of knowledge.

Consult the table of weightings.

Upper level training cycles (CFGS)* Admission: All the CFGS. Admission: weighting of the bachillerato subjects examined in the specific phase of the PAU related to the Social and Legal Sciences branch of knowledge.

Consult the table of weightings.

*For the academic recognition of the CFGS consult the “Recognition of CFGS credits� section on page 24.

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Over 25s Applicants over 25 years of age may be admitted to the university by passing the university entrance exam for the over 25s. These entrance exams apply to all the universities in Catalonia. To complete enrolment and check the results of the entrance exam, please consult https://accesnet. gencat.cat Preferential option of the entrance exam (passed): Social and Legal Sciences.

Over 40s

Applicants over 40 years of age who have accreditation of work or professional experience related to a degree course and who do not possess an academic qualification that enables them to gain admission to the university through other channels may be admitted.

Over 45s

Applicants over 45 years of age may be admitted to the university by passing the university entrance exam for the over 45s.

0,1 0,1

0,1

0,1

0,1

0,1

0,1

Audiovisual culture Technical drawing

0,2 0,2 0,1 0,2 0,2 0,1 0,1

0,1

0,1

Chemistry

Mathematics applied to Social Sciences.

Mathematics

Spanish literature

Catalan literature

Latin

History of art

Greek

Geography

Physics

Business economics

Design

Artistic drawing

Earth and environmental sciences

Biology

Musical analysis

0,2 0,1 0,1

Volume

Techniques in graphic and plastic expression

Musical language and practice

World literature

History of the contemporary world

History of music and dance

Economics

Performing arts

Applied anatomy

WEIGHTINGS

Degree in Audiovisual and Multimedia Communication

Social and legal sciences branch of knowledge Materias

0,1 0,2 0,1 0,1 0,1 0,1 0,1 0,1

Degree in Audiovisual and Multimedia Communication

Social and legal sciences branch of knowledge

Bachillerato subjects not related to the PAU (university entrance exams) of catalonia

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Recognition of CFGS credits (upper level training cycles) In accordance with the collaboration agreement between the Education Department of the Government of Catalonia and Catalan universities on the recognition of credits between upper level vocational training cycles and university studies, Catalan universities will validate as completed subjects the credits that have been determined in the various recognition agreements.

In the case of the Degree in Audiovisual and Multimedia Communication, the recognised CFGS are: 路 Image

路 Advertising graphics

路 Production of audiovisual events and shows

路 Production of audiovisual events and shows (interactive multimedia profile)

Students who have completed one of these CFGS may request the validation, as completed subjects, of the credits listed in the table below. These credits are listed as recognised in the academic file of the Degree in Audiovisual and Multimedia Communication.

For further information please consult the following page on the University of Girona (UdG) website: www.udg.edu/reconeixementCFGS

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MAKE T MOST OHE F your prev studiesious

DAMC4

DAMC3

DAMC2

DAMC1

Academic recognition of Upper Level Training Cycles in the Degree in Audiovisual and Multimedia Communication History of contemporary thought Aesthetics and theory of art Sociology and theory of communication Introduction to design Documentary practice Film language Contemporary languages Editing theory and techniques Audiovisual and sound technology Camera operation and lighting Digital sound design and creation Photography workshop Computing workshop Advertising production workshop

4 4 5 3 4 9 3 5 4 4 5 4 3 3

Narrative structures and devices Screenplay writing Multimedia scriptwriting Multimedia technologies Computer-generated graphics Vector-based animation platforms Multimedia technologies II (Optional) Computer-generated graphics II (Optional) Audiovisual direction (Optional) Interactive design (Optional) Audiovisual design (Optional) Programming languages (Optional) Script writing and development (Optional) Post-production II (Optional)

4 5 9 9 6 3 6 6 6 6 6 6 6 6

Law and business administration Marketing Setting up companies Audiovisual production Image theory and analysis Creative methodologies Creative techniques Creative execution Idea creation and development workshops Digital treatment of image Vector-based drawing platforms Desktop publishing Graphic expression

Digital sound design and creation project Audiovisual design project Design and graphic communication project Audiovisual production project Multimedia communication project Complementary seminars Work experience in companies Final dissertation Academic recognition

TOTAL number of credits of academic recognition

Advertising graphics Image

Production of audiovisual events and shows Production of audiovisual events and shows (interactive multimedia pro�ile)

3 6 3 6 10 3 5 3 9 3 3 3 3

3 3 3 6 9 5 10 15 6

240

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33

37

56

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GRANTS please write your name here

Economic resources available to you

General and mobility grants of the Spanish Ministry of Education, Culture and Sport (MEC) As a student of the Degree in Audiovisual and Multimedia Communication you may apply for a general and mobility grant for university students, awarded by the MEC. If the grant is awarded, the student will obtain an amount equivalent to the public price of the UdG. Prizes for upper secondary school research studies in the visual arts category

These prizes aim to give encouragement to students in upper secondary school through close collaboration between secondary schools and the University of Girona.

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The student who wins the “Prize for the best research study in the visual arts section� will receive free tuition fees for a full academic year in any official qualification offered by the University of Girona, and an equivalent reduction in the tuition fees of ERAM University School, attached to the UdG. To consult the conditions and obtain further information please consult the following website:

www.eram.cat/estudis-de-grau/grauen-audiovisual-i-multimedia/beques/

PAYMENT METHODS

Financial solutions to build your future

The ERAM offers its students two methods of payment:

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2

Students may complete payment in up to four instalments*

ERAM students who require funding for tuition fees are offered special conditions by the school itself for payment in up to 10 instalments.

Direct debit

1st instalment: 1st August

2nd instalment: 1st September 3rd instalment: 1st October

4th instalment: 1st November

Funding

For further information: www.eram.cat/estudis-de-grau/grauen-audiovisual-i-multimedia/preus-iformes-de-pagament/

*In the case of students who enrol through the September entrance exams, payment may be made in up to three instalments.

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Complete your training 28

Other studies A forward-looking school The ERAM University School offers other complementary studies that foster a talented crosscutting relationship between students and teaching staff.

This possibility generates synergies that lead to new training and business opportunities or cutting-edge ideas and proposals that would be unthinkable in other training environments.

Other official qualifications offered by the ERAM:

International Master’s Degree in Design, Creativity and Technology

This master’s degree has arisen from a proposal to find points of contact between design and technology, mainly robotics, using creativity to discover new products or innovative ideas.

The promoters of this degree are the ERAM University School , VICOROB (the computer vision and robotics department of the University of Girona) and the University of Northampton.

Master’s Degree in Photography This is a professionally-oriented advanced level master’s degree aimed at consolidating and deepening knowledge of photography through its practice and study.

It is aimed at students who wish to enter the photography sector with a solid and upto-date knowledge base. As such, students must achieve a high level of knowledge in three competency areas: technique, expressiveness and specialisation.

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HE

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Degree in Audiovisual and Multimedia Communication ERAM University School Audiovisual and Multimedia Communication Coma-Cros Culture Factory – F3C C/ Sant Antoni, 1 – 17190 Salt Tel. 972 40 22 58 – eram@eram.cat www.eram.cat

Choose your future profession

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audiovisual productions, film and TV

video games

cross-media

art

advertising

digital co mmunication

photography

3D

sound

design