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Brand Guidelines

Brand Guidelines Brand guidelines provide a framework to ensure consistent and recognizable communication across all district materials, platforms, and interactions. By following these guidelines, we strengthen the Eudora Schools brand, build trust with our community, and create a unified identity that reflects who we are and what we value. Consistent use of our logos, colors, fonts, messaging, and visual elements helps tell our story effectively while reinforcing our commitment to belonging and growth.

Please note no other logos and branding are acceptable. Only in specific cases will additional or stand-alone logos and brand expression be considered for departments and/or programs. Approval from the Communications Department will only be granted when a specific need, purpose, and intended use has been clearly demonstrated.

Useful files (such as our logos) can be found in a shared Google Drive folder.

Brand Guidelines Questions Please contact the Communication Specialist Email: albaniaandrade@eudoraschools.org

Brand Guidelines

Table of Contents Visual Style Guide

Logos ................................................................1 Correct Logo Usage ........................................2 Other Logos .....................................................3 Building Logos .................................................4 Brand Colors.....................................................5 Brand Color Spectrum ....................................6 Typography.......................................................7

Additional Guidelines

Logo The USD 491 logo is the property of the district and is to be used only to represent district schools, departments, programs, initiatives, and official activities. Use the logo to represent Eudora Schools across ALL media. This is the primary logo for the entire district.

Correct Logo Usage

Do not tilt/rotate, add shadows or other elements, distort or alter proportions, use the logo in any other color or font, and do not place images on or near the logos.

1.07"

Logo Spacing Always provide the logo with free space on all sides.

Minimum size The minimum width of the logo is 1.07". To improve legibility, please use the logo at larger sizes.

Using the logo on imagery When placing the logo over a photo or video, the placement should be in an area where there are no distracting patterns or elements, and the logo is clearly legible over the image.

Other Logos These are other alternatives to our main logo.

Cardinal Head logos

Use these versions on a dark colored background.

Power E logos

Building Logos

Brand Colors Color plays an essential role in brand recognition.

USD 491 Red

USD 491 Dark Blue

USD 491 Yellow

PMS: 7621 C

PMS: 296 C

PMS: Pantone Yellow C

RGB: 165, 30, 36

RGB:0, 38, 62

RGB:247, 236, 16

CMYK: 0, 82, 78, 35

CMYK: 100, 39,0,76

CMYK: 0, 4, 94, 3

HEX: #A51E24

HEX: #00263E

HEX: #F7EC10

Brand Color Spectrum In many cases, the three primary colors are not sufficient in creating a design. While additional colors may be used, the following spectrum should take priority.

HEX: #DB8F93

HEX: #C85A60

HEX: #A51E24

HEX: #8D1A1F

HEX: #FFFFFF

HEX: #000000 HEX: #99B3C1

HEX: #668C9F

HEX: #00263E

HEX: #002135

HEX: #7E7878

HEX: #FFF78A

HEX: #FFF34D

HEX: #F7EC10

HEX: #D9D9D9

Typography (Fonts) Consistent use of the fonts strengthen our brand recognition.

Primary Typeface

Secondary Typeface

Merriweather

Open Sans

Regular | Bold

Use for titles, headings, and body text

Use for body text

Good, consistent, use of fonts reflects our Eudora Schools professionalism. All employees - not just the Communication Department - should use our brand fonts, colors, and logo(s) in all designed print pieces.

Primary Typeface

Merriweather Clean, legible, friendly. Use for titles, headlines, and body text for marketing materials.

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890 Merriweather Regular

Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz | 1 2 3 4 5 6 7 8 9 0

Merriweather Bold

Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz | 1 2 3 4 5 6 7 8 9 0

Secondary Typeface

Open Sans Clean and legible. Use for body text.

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890 Light Use sparingly; ensure legibility

Regular General use for body copy

Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz | 1 2 3 4 5 6 7 8 9 0 Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz | 1 2 3 4 5 6 7 8 9 0

Secondary Typeface - Open Sans (Weights)

Medium General use for body copy

SemiBold General use on dark backgrounds

Bold Headlines & subtitles (rarely all caps)

ExtraBold Important headlines (rarely all caps)

Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz | 1 2 3 4 5 6 7 8 9 0

Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz | 1 2 3 4 5 6 7 8 9 0 Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz | 1 2 3 4 5 6 7 8 9 0

Brand fonts should also be availabe on Canva under “Brand” and “Fonts”.

Photo/Video Guidelines The visual media we use as an organization is crtitical to the stories we tell. These guidelines help us develop powerful and professional imagery for various communication.

Photo

Video

For groups and portraits:

Filming yourself and others

Use simple backgrounds

Do not film from far away

Turn off filters

Good lighting

Expose and focus your camera

Record in area with a non-distracting

Avoid shaky camera

background and little to no noise

Good lighting- Light coming from in front of

Focus your camera

subject(s) not behind Take many photos to have options