Pitch Perfect

The elevator pitch is the way in which you are going to value your personal brand. In that, you become a sales and marketing professional. It is really important that the message remains consistent throughout your CV, Cover Letter, online profiles, during networking events and interviews.

Pitch Perfect begins in non-verbal communication, given that only 7% of our communication is our spoken word. It is all about how you inspire others to want to know more about you, your personal brand. In other words, pitch perfect is mixing self-trust, confidence, self-awareness and the ability to navigate people’s needs.

What you can do:

1. Actively listen to people, connect patterns in a conversation, have poise under pressure. 2. Have strong and clear language and positive body language. 3. Learn about the audience, ask questions and be engaged. 4. Do not be afraid to show emotion, but avoid exerting emotions. 5. Eat right before an interview or presentation. Facilitate memory formation and retention with complex carbohydrates, nuts, oils, foods rich in omega 3 fatty acids, and foods with flavones such as grapes, berries, apples and cocoa. 6. Avoid “up talking”, which is when you raise the pitch of your voice at the end of the sentence and it makes it sound as if you are doubting yourself. This usually happens because instead of exhaling when someone ends a sentence, they inhale. 7. Joe Navarro explains that: “Non-verbals are important because the message is received at the speed of light, even at a distance; we can’t speak that fast”. So your body language is as important as your spoken words.

Pitch Perfect Interview and Cover Letter tips:

1. Do not tell a company representative why you need them. Instead show them what you can bring to the table. 2. Think about who you are when writing the cover letter. Include your name, your job title, if you’re not working it’s perfectly fine to start with ‘I’m a current student at the EUC’ what are you great at and passionate about, think back to your job results how did your key strengths bring value to a potential employer. 3. Create a lasting image that differentiates you from the others. 4. Remember practice makes perfect and most importantly, never decline a speaking engagement. And of course don’t just do that speaking engagement, but promote yourself, promote that online, share it with people, start building your own personal brand, start becoming a reference even if you’re currently a student but you’re passionate about getting into strategic consulting.