ETO May Edition - Issue 214

F2S™ best stamina trainer & stroker

rise up

LELO HEX™ Organic is a game-changing condom for intimate protection, offering the perfect balance of safety, environmental responsibility, and luxury. Infused with L-arginine, a naturally occurring amino acid that helps boost blood flow, this condom may support firmer, longer-lasting erections for a more responsive experience. Made from organically sourced latex, it’s ideal for those who want a purer, more natural experience without compromising on pleasure. Safe and sensual, LELO HEX™ Organic is your condom redefined.

ORGANIC LATEX

The condom’s organic nature and eco-conscious production ensure that pleasure doesn’t come at the planet’s expense.

L-ARGININE

L-arginine may support increased blood flow in the genital area and may help enhance the size and hardness of erections and sensitivity.

HEXAGONAL STRUCTURE

A groundbreaking design made of 350 tiny hexagons—nature’s ultimate symbol of beauty and resilience. It’s a revolution in pleasure that allows for a sensitive, close feel and a secure fit.

Retailers interested in stocking LELO products are invited to contact sales@lelo.com www.lelo.com

Spotlight: Satisfyer

Satisfyer investment programme “reinventing the industry”

As this edition of ETO went to press, Satisfyer was preparing to make announcement at EroSpain that promised to reveal a massive investment in retail, brand-building and media tie-ups.

We spoke to Satisfyer CEO Sven Pelka prior to EroSpain – you can read the complete interview on page 30 – and he gave us more details about the company’s global investment programme. Pelka told us: “This is the largest investment programme the industry has ever seen. We’re talking about €750,000,000 across retail expansion, brand-building, and shifting consumer perception –starting with 50 flagship stores that will open in 2025. These locations, each carefully placed next to premium lifestyle brands in cities like Barcelona, Frankfurt, and Miami, are designed to draw massive footfall – up to 10,000,000 people per store annually.” For Satisfyer, “brand-building” will include integrations with Netflix, Amazon Prime and HBO. Pelka said that these collaborations would “help normalise the conversation around sexual wellness”. He added: “These partnerships are about storytelling, not just screen time – integrating our mission into shows and

content that resonate with global audiences.” Pelka explained that the investment programme has already started to roll out, with the first 50 flagship stores under construction and planned to open this year. He also said that by the end of next year, the company planned to have more than 250 mono-brand stores and 5,000 shop-in-shops around the world.

“This is a fast, strategic rollout designed for maximum impact – and it’s just the beginning,” he said. Pelka’s vision is to “transform” adult pleasure product retail, and the shop-in-shop programme is designed for existing adult retailers. Pelka explained: “It’s designed to support the traditional adult retail channel by offering [retailers] a game-changing opportunity: guaranteed 60 percent margins on products that are priced lower than online platforms like Amazon. That margin isn’t based on inflated RRPs –it’s on the internet’s lowest price, ensuring these stores can stay competitive while increasing profitability.” Satisfyer also plans to offer retailers free store furniture.

To find out more about Satisfyer’s plans for the industry, turn to page 30.

Honey Play Box speaks out on tariffs

In light of the global economic impact of the US government’s tariff policy, Honey Play Box has said it will not increase retail prices during 2025.

In a statement released on Tuesday 29 April, the brand said: “In these times of uncertainty about the rise of global tariffs, Honey Play Box is certain about their decision not to increase retail prices for 2025, reinforcing their commitment to accessibility and quality for sexual wellness.”

Honey Play Box said that it was aware of the impact tariffs would have on the industry, but believed that sexual wellness should be accessible to all, especially when so many people are facing financial pressure.

Vincent Renou, Honey Play Box’s global sales manager, said: “Americans are already experiencing

[the] impact of rising costs of their everyday necessities. As a brand in a non-essential category, we believe it’s our responsibility not to add to that burden. We’ve worked hard to innovate and deliver premium quality toys at accessible prices and that will not change.”

Honey Play Box also used the statement to request that retail and distribution partners honour the brand’s decision to lock MSRP for 2025, “to help keep things fair, consistent, and clear for everyone involved”. The brand expressed that partners can look forward to continued support via promotional efforts and event assistance.

Vincent Renou added: “We’re incredibly grateful for the partners and distributors who help us grow and

share our values of innovation and accessibility for sexual wellness. We know this year won’t be without its challenges, but we’re in this together and we will always strive to show up for the community.”

Welcome...

Putting together this issue of ETO – my first – I’ve really been struck by the amazing diversity, scope and breadth of this industry. I’ve already had the privilege of speaking to a whole load of brand and retail professionals and, as this print edition of the magazine goes to press, I’m looking forward to meeting many more at EroSpain.

The sheer variety of topics we’re covering in these pages is perhaps the best demonstration of how much the industry has to offer to so many different groups of people around the world. Our features editor Paul Smith looks at products for those experimenting with – or quite comfortable with, thank you! – a trans identity. There’s a focus on improving men’s sexual wellness. Writer Maria Prendeville explores ways retailers and sexual health professionals using social media can beat the algorithm. Plus, we catch up with our regular retail correspondent Renée Denyer.

Also in this issue, we interview Satisfyer boss Sven Pelka about the brand’s multi-million-Euro plans for reinventing the industry and what these might mean for bricks-andmortar stores and the adult retail sector as a whole.

But I reckon the toughest assignment I’ve had this issue was thinking about the best products to celebrate National Orgasm Day (it’s 31 July, in case it isn’t already in your diary!) – after all, pretty much every product on a retailer’s shelf is all about the big O. Hopefully our selection will provide inspiration!

Imogen Lees – editor

Inside this issue... The team...

Jason Dante - CEO/Managing Director jason@erotictradeonly.com

Imogen Lees - Editor editorial@erotictradeonly.com

Paul Smith - Features Editor paul@erotictradeonly.com

Lesley Hunt – Operations Manager lesley@erotictradeonly.com

Rob Parry – Graphic Designer production@erotictradeonly.com

Sarah Murray – Marketing Manager sarah@murray-marketing.co.uk

Advertising advertising@erotictradeonly.com

05 News

08 Events

Round-up of industry shows during the next few months.

09 Movers & Shakers

Who’s got a new job? We highlight the latest hires.

28 All Around The World News stories from around the globe.

30 Spotlight: is Satisfyer reinventing the industry?

We speak to Satisfyer CEO Sven Pelka about the brand’s plans for the future of adult retail.

34 Man alive!

Imogen Lees investigates the products that could make a real difference to men’s sexual wellbeing.

52 Íntimi Expo 2025

The pleasure industry came together in São Paulo for a vibrant three-day show… and ETO publisher Jason Dante was there.

54 Truly trans-friendly

How one retailer has made the trans community truly welcome. Paul Smith reports.

58 LA Story: looking ahead to ANME

What can we expect from this year’s edition of the legendary US exhibition?

62 A passion for Pride

Paul Smith takes a look at how retailers can make the most of Pride month.

66 Come one, come all

It’s National Orgasm Day on 31 July, and we’ve put together a selection of products to help your customers celebrate.

70 API Expo 2025

ETO publisher Jason Dante visited this year’s expo in Shanghai… and discovered Donald Trump dildos.

72 Social Intercourse: keep the faith

Maria Prendeville investigates how adult brands can work around social media platforms’ algorithms

74 B2B: going one-on-one as a manager

One-on-one meetings needn’t be intimidating. Adam Bernstein explains how to make the most of them as a boss.

76 Mystery shopper: London

For this edition of ETO, our mystery shopper was on the streets of the English capital.

78 Shop Talk

Renée Denyer from Sh! Women’s Store lets us know what she’s been up to this spring.

80 Top 10 Best Sellers

81 Classified

82 Readers Lives

Chatting with Alexander Giebel (CEO, founder and owner of Pjur Group)… although he won’t reveal his guilty pleasures!

2025

27/28 JUNE EROCHAIN

Warsaw, Poland https://erochainexpo.com

27/29 June Exxxotica Miami, Florida, USA www.exxxoticaexpo.com

14/16 JULY ANME

Burbank, USA www.anmefounders.com

4/5 AUGUST STIMULATE Nashville, USA https://stimulatetheshow.com

26/28 AUGUST

ASIA ADULT EXPO

Hong Kong, China www.asiaadultexpo.com

17/19 September

Shenzhen International Adult Expo

Shenzhen, Guangdiong, China www.szi-expo.com

25/28 SEPTEMBER VENUS Berlin, Germany www.venus-berlin.com

8/10 OCTOBER EROFAME Amsterdam, Netherlands www.erofame.eu

23/25 OCTOBER ERO EXPO Moscow, Russia www.eroexpo.ru

24/26 October Exxxotica

Edison, NJ, USA www.exxxoticaexpo.com

5/7 December Exxxotica Washington, DC USA www.exxxoticaexpo.com

Uncover Creations reclaims Sinnovator and plans new retail partnerships

Uncover Creations has reclaimed Sinnovator, the fantasy adult toy producer known for its boundarybreaking designs.

Uncover Creations specialises in handcrafted fantasy adult toys designed with a focus on pleasure, wellbeing, customisability and sex-positivity. The Uncover Creations founding team – two married couples based in the UK –also originally established Sinnovator, but stepped away from the brand around three years ago.

“Both brands share one core belief,” said co-founder Jade Taylor. “Intimate moments deserve better than mass-produced plastic. They deserve the human touch and personal attention that only independent creators can provide.”

ETO spoke exclusively to Uncover Creations co-founder Luke Taylor about the re-integration of the Sinnovator brand. “We’re absolutely thrilled to bring Sinnovator back into our creative family,” he told us. “After building that brand from scratch with our bare hands and eventually walking away, it feels like reuniting with a long-lost love. We’re looking

forward to building it into the beast it can be.”

Taylor said: “Sinnovator’s story has come full circle in an unexpected way. Alex [Miller, another cofounder] and I originally developed the Sinnovator brand while working for NE Services, known for operating UberKinky. Around three years ago, we stepped away from the brand, genuinely believing our chapter with Sinnovator had concluded.

“Fast forward to the end of January this year, when NE Services entered administration. This presented an unexpected opportunity that we couldn’t ignore. We made the decision to purchase Sinnovator back from the administrators, effectively bringing our creation home.”

“While Sinnovator previously had a stronger focus on direct-toconsumer sales,” Taylor said, “our new strategy places much greater emphasis on nurturing relationships with our retail partners. Our approach now centres around working closely with key partners, establishing exclusivity agreements for strategic markets, and developing our product line with a focus on distinctive designs and

sizing options that help retailers differentiate their offerings.” Sinnovator toys are designed to be customised, which Taylor believes translates well to a retail environment. “We can work with our retail partners to develop bespoke colour schemes that help their products stand out on shelves, compared to mass market toys that typically come in just a few standard colours,” he says. “This gives our retail partners a unique selling proposition and visual differentiation that catches customer attention.”

He added: “Our vision is to build true partnerships rather than merely transactional relationships with retailers, collaborating on everything from product development to marketing strategies that benefit both parties. This collaborative approach represents a significant shift from Sinnovator’s previous positioning and reflects our commitment to supporting the wider industry.” Find out more at sinnovator.com and uncovercreations.com.

JamyJob’s Gravity available from Dreamlove

JamyJob has launched the Gravity automatic masturbator, designed to provide a premium stimulation experience – and it’s available via Dreamlove.

Dreamlove describes Gravity as a blend of “cutting-edge technology, refined aesthetics and high-end materials”. Gravity has a discreet, modern design, finished in sleek black with red detailing. Dreamlove says the masturbator has been designed as a “result of a meticulous process of erotic engineering, placing functionality and user comfort at the heart of its design”. Made of soft, body-safe silicone, the

interior has a lifelike texture that adapts to different penis sizes. The powerful, quiet, high-performance motor delivers constant, intense stimulation. It has five thrusting modes, from steady and gentle to deep and fast, and users can control the speed and thrust. It’s also USB rechargeable and can be cleaned with warm water and mild soap, or a specialised toy cleaner. There’s more information at dreamlove.eu

Pipedream aims to “redefine satisfaction”

Pipedream is celebrating spring with a brand new, innovative line-up of devices the brand says are “designed to redefine satisfaction”. From stimulating vibes to self-lubricating strokers, and featuring customisable suction, precision thrusting and dual-stimulation technology, Pipedream’s new products are available both directly from Pipedream Wholesale and through the company’s distribution partners.

First up, the PDX Elite Fuck-o-matic PRO XL is a 50 percent bigger design than the original best-selling toy, featuring five deep-thrusting suction modes, five vibration settings, and powerful testiclestimulating technology. Its soft, textured sleeve delivers deep strokes and features an LED display and easy-to-use controls.

Then there’s the PDX Elite Moto-bator PRO, with an intuitive LED display that allows users to let the toy do the work. It features five thrusting modes, five vibration settings, and a lifelike textured sleeve to create intense, personalised sensations. Extra stimulation comes from three rows of external stroking beads, while dual heating levels allow users to create the perfect temperature.

Fantasy for Her’s Ultimate Pleasure Pro Plus gives users a highly customisable experience, offering

deep suction, flickering tongue play, G-spot stimulation, and powerful vibration delivered across five intensity levels. The toy is driven by five synchronised motors to deliver dynamic, never-repetitive sensations. It’s made from Elite Silicone and also comes with a travel lock.

Another Fantasy for Her device, the IntiMotion Pulse Pro, featuring a 10-speed swirling finger that pulses along the G-Spot and internal clitoral region.

The high-speed FlickerFlow stimulator comes with three interchangeable attachments, offering sensations from teasing flicks to bold pulses. It’s made from Elite Silicone for a smooth feel.

Wet Pussies’ new Super Bangin’ Butthole is designed to provide users with an ultra-lifelike experience. It’s made with the brand’s self-lubricating Fanta-Flesh, so users only need to add water for instant, effortless glide. Stroking sensations can be customised for individual intensity preference, and the internal tunnel is textured for heightened sensation.

Super Flip-a-Pussy Over from Wet Pussies is a dual-ended stroker designed to double the pleasure for

its users. It’s been made with realistic details that the brand claims “offers a lifelike feel that surpasses the real thing”. It’s self-lubricating, and the brand says it “transforms into a slippery, orgasmic experience with just a splash of water”.

The Sonix Silicone Thruster provides high-speed thrusting, flickering stimulation and deep vibrations, with up to 700 thrusts per minute and three tongues. Users can customise their experience with multiple patterns and speeds, and the device is wrapped in Elite Silicone for a smooth feel.

For more details, have a look at wholesale.pipedreamproducts.eu

Eggs-citing news from Dusedo

Five gender-neutral Vibeggs are now available through Dusedo, and they’re suitable for solo or couples’ use.

Each Vibegg features an internal ridged vibrating zone for penis play. The soft material stretches up to three times its length, so will be a comfortable fit for users of all sizes. But if users turn the Vibegg inside out, it becomes a finger vibrator for the clitoris. They don’t require lubricant and can be prepared with water or saliva. The motor is sealed and waterproof, and the replaceable battery gives users 40-60 minutes’ usage.

There are five Vibeggs in the range, with five different textures.

Naughty Nubs (pictured) has what the brand calls “100 tiny fingers that

Movers and Shakers

Nina Saini, founder of MediaBitch, has returned to freelance consultancy following her departure from Little Leaf PR and comms agency, where she was chief operations officer.

Saini, who celebrates 20 years in the industry in June, has worked with a multitude of brands and retailers across the UK, EU, Australia, Israel and North America. As part of her return to freelance consultancy, she is looking for opportunities that utilise her skillset and extensive international experience in the sex toy and sexual wellness sector.

Saini’s experience spans PR and communications, B2B and B2C marketing, business development and strategic planning, manufacturing, brand development and more.

She said: “With the current economic climate, companies are looking for resourceful and cost-effective solutions that offer adaptability and flexibility. We’re seeing a hybrid of a freelance and full-time employment model emerge and I am excited to see what this brings.”

tickle all over”, while Blow Misty features round shapes. Meanwhile, Twisty Tongues offers a tingling

sensation, Candy Curves has –unshockingly – curves, and Ribs Delight is a ribbed structure that

To contact Nina, connect via linked in or email her directly on nina@mediabitch.com.

There’s more information at

Movers and Shakers

Timothy Ferencz has been promoted to director of North American sales at intimate wellness and personal care brand CC Wellness. In this new role, he will oversee the company’s consolidated retail and white label operations, strengthening relationships with customers and distributors across the region.

“I am profoundly honoured to accept this promotion,” Timothy Ferencz said. “The four years I have spent with CC Wellness have been the most rewarding and fulfilling of my 23 years in the adult industry. The company has allowed me to utilise my comprehensive skill set to grow the US territory and now has entrusted me with all of North America. We are moving into a new phase of growth at CC Wellness, and I look forward to leading our amazing team to new heights.”

During his time at CC Wellness so far, Ferencz has been instrumental in expanding CC Wellness’s consumer brand, JO. His leadership has helped to enhance market penetration as well as optimising sales strategies across both distributor and retail channels.

Kong Son, executive vice president of sales, said: “Timothy’s strategic expertise and deep understanding of our retail and distribution network make him the ideal choice to lead our North American sales initiatives. His ability to drive results and foster strong partnerships will be invaluable as we continue to grow and innovate in the intimate wellness category.” For more information, visit ccwellness.com.

Up in the clouds with BeYourLover

BeYourLover’s new four-toy collection of palm-sized vibrators is inspired by curves and clouds, and the brand says it’s the “dreamiest collection yet”.

The Cloud IPO, Cloud Joy, Cloud Spirit and Cloud Stamen are soft, curvy vibes made of semitranslucent baby-pink silicone. “We wanted the toys in this series to embody a light, airy feel,” said a BeYourLover representative. “So we took inspiration from clouds, yes, but also from cotton candy and flower petals.”

The Cloud IPO is small enough to fit in one hand, but the angled bulbous tip allows users to target the G-Spot.

“Clouds don’t have hard edges,” the brand rep said, “so our philosophy with the IPO was all about smooth curves that deliver powerful vibrations.” The waterproof Cloud IPO features 10 different vibration modes as well as waveform bumps on the bulbous head, designed to give users a smooth yet powerful ride to orgasm.

The rabbit-styled Cloud Spirit is in keeping with BeYourLover’s established pattern of basing its toys around cute shapes. The Cloud Spirit delivers 10 vibration

modes through the bunny ears, which can target the clitoris or other sensitive areas – nipples, for example. The brand said: “Cloud Spirit’s all about delicate, precise pleasure. Its soft bunny ears are silky smooth and flexible, and vibrate like an excited rabbit ready to run through the fields and folds of your special places.”

As well as two heads, the Cloud Joy also features a smaller arm extending from the main shaft. Both heads are bulbous and feature waveshaped bumps to improve stimulation. The shaft is flexible and bendy, and the brand says this allows it to hit hit the G-Spot, A-Spot and P-Spot with ease. If the main shaft is inserted, the smaller arm can rest on the user’s clitoris.

collection is the Cloud Stamen, a petal-shaped vibe, with sloping flower petals that wrap around a flowerbud. The brand comments:

Like the rest of the Cloud series, the Cloud Joy features 10 unique vibration modes. The brand says: “Each one has been designed and refined to give users a different experience, going from subtle to intense, to downright surprising.”

The final member of the Cloud

“It’s like a Georgia O’Keeffe painting brought to life in the palm of your hand.”

Containing all the waterproof, soft, 10-intensity features of the rest of the range, the Cloud Stamen also features a super-quiet motor. To find out more, visit BeYourLover.com

New styles for Electric Lingerie range

Electric Lingerie has introduced 10 new fishnet and mesh styles to its range, including halterneck dresses, bodysuits, and two-piece co-ords.

As with other pieces in the collection, the new garments are designed to boost the confidence

of the wearer and fit a range of body types.

The Deep Plunge Fishnet Mini, Shredded Halter Teddy, Tie Top Fishnet Mini Dress and the Forbidden Fruit Teddy are among the new styles. The brand says: “Whether worn with nothing

underneath or paired with sexy pasties or undergarments, these new styles add instant allure to any look.”

For more information, talk to your Electric Novelties contact or visit electricnovelties.com

Movers and Shakers

Honey Play Box has appointed Matteo Galli as its new Europe sales manager.

Matteo has a background in talent management, sales and strategic growth, and Honey Play Box says he will bring a fresh perspective and innovative approach to expanding the brand’s presence across Europe.

Fluent in English, French, and Hungarian, Matteo has already got stuck into work, supporting teammates in different departments across the business.

Honey Play Box suggests Matteo brings “a unique global mindset that will help the brand connect with more customers and expand across Europe”.

“I’m so excited to be joining Honey Play Box and working with such a creative team,” said Matteo. “Everyone has been incredibly welcoming, and I can’t wait to connect with our partners, both old and new.”

For more information visit Honeyplaybox.com.

Pipedream Products has hired Joseph Petracca as president leading the company’s global sales and marketing divisions.

Petracca has worked in marketing for Trojan lubes and condoms, as well as for First Response home diagnostics. After a period working with beauty brands in the D2C space, he returned to the sexual wellness industry with LELO and Intimina.

Pipedream CEO Barbara Cook said: “I am delighted to welcome Joe to the team. His breadth and depth of experience within the industry is going to be invaluable to our business as we continue to grow, together.”

Rocks Off announces Variety rename

Rocks Off has renamed its recently launched Gemini thruster – it’s now called Variety. The interchangeable, wearable and flexible precision G-Spot thruster will now be available with its new name.

A spokesperson for the brand said: “It has been recently bought to our attention that there is a product currently in the market with the name Gemini. Clearly as a brand owner, we do not wish to cause any

issues or product confusion within the market.”

They added: “The Rocks Off Variety cleverly morphs from a C-shaped wearable into a flexible precision G-Spot thruster giving left and right range of use for crafted orgasms, which makes it a very different product experience to what is currently available. With his in mind, it was important that the product isn’t confused within the market.

“Once we were informed, we reacted accordingly and have made the necessary required changes. Our sales team will be contacting all customers to advise and assist with updated packaging images and product identifier information. “

For further information contact sales@rocks-off.com

Swedish court rules in ongoing patent issues

Back in issue 211 of ETO we reported on a patent row that pitched two of the industry’s biggest names – LELO and Satisfyer (EIS) – against one another in a German court. In that particular case, it was ruled that certain LELO products had infringed patents.

On 14 March, a Swedish court ruled that LELO had not in fact infringed patents. Here is LELO’s complete statement:

“In a significant twofold legal victory, a Swedish District Court has ruled that EIS GMBH’s patent EP 3 228 297 (‘Pressure Waves Massage Apparatus’) (‘EP’297’) is invalid. The Court furthermore confirms that LELO’s suction product lines Sona, Sila, and Enigma, have not infringed the patent. While EIS may appeal this decision, it will rest on EIS to show the court erred in coming to its conclusions.

“This decision confirms that LELO’s innovative designs and technologies are distinct and original, upholding the brand's reputation for pioneering excellence in the intimate wellness industry.

“LELO regards the judgment as a strong confirmation that Swedish retailers, distributors, and partners can comfortably sell the aforementioned LELO products throughout the Swedish territory.

“The court's judgment affirms LELO’s commitment to creating premium, high-quality products that stand out in the marketplace.”

ETO contacted EIS for comment, and the brand replied with the following statement:

“On 14 March 2025 the regional court of Stockholm has ruled that the Swedish part of the Satisfyer patent EP 3 228 297 would be invalid in Sweden and LELO’s products would not infringe the patent in Sweden. The regional court of Stockholm had based its decision on arguments brought forward by LELO, which had already been fully rejected by various other courts and in particular by the European Patent Office.

“Various other courts had decided that the LELO products Sona, Sila and Enigma infringe the Satisfyer patent. The European Patent Office had confirmed the validity of this patent. LELO has appealed these decisions.

“The decision of the regional court of Stockholm applies only to Sweden and does not affect our legal standing in other countries. This is merely a first instance ruling. We strongly disagree with the decision and will pursue all legal options in the appeal stage. This Swedish ruling does not change our global position, and we remain fully committed to protecting our innovations and ensuring fair competition in the market.”

ETO will of course keep you informed of the latest developments as they occur.

Strap on to fun with You2Toys

Role reversal is the name of the game with You2Toys’ Your Strapon Collection, via Orion Wholesale. Swapping roles can change users’ perspective on their own and their partner’s needs.

The Strap-on Briefs and Dildo set offers plenty of options for users. The dildo can easily be inserted into the briefs and the manufacturer says it will stay securely in place, even during heavily thrusting movements. The briefs are made of a microfibre/lace mix, making them comfortable and stretchy, and there’s a double layer of material at the front with an insert and a discreet, stretchy ring. The suction cup silicone dildo can be inserted into this ring, and it’s also compatible with any other dildo/ vibrator with a suction cup (max

diameter 4cm). The briefs also feature a cut-out over the buttocks and adjustable suspender straps.

The curved dildo has a curved glans, for G-Spot or prostate stimulation, and because it’s a suction cup, it can be used on its own for hands-free play.

Meanwhile, the Strap-on Set Pink features a harness and a dual motor thrusting vibrator with remote control.

This dual functionality means both partners can be pleasured simultaneously, while the automatic thrust function provides support to the wearer of the strap-on. The vibe features seven modes and three thrusting intensities, and these can be controlled either on the toy or via a remote unit. The thong is comfortably tight-fitting, but fully adjustable with soft, wide

stretchy straps.

The Strap-on Set blue also features a dual motor vibrator, but includes a lay-on element that curves around the vulva and clitoris. The harness can be adjusted via hook-and-loop fasteners and wide stretchy straps.

The four-piece Strap-on Set includes three different-sized suction cup dildos, as well as a harness, making it ideal for solo or couple’s play. Each dildo can be inserted into the harness or attached to a smooth surface. The dildos are made of soft silicone and designed to stimulate the prostate or the G-Spot.

For more details, visit orion-wholesale.com

Woof, woof! Dusedo brings on the puppy playtime

It’s puppy playtime at Dusedo – the distributor has introduced Brutus’s new vegan leather range of dog-themed items. There are five pieces in the collection, all made from supple yet sturdy vegan leather, and each is available in five colour combinations. The puppy hood has adjustable straps and the jaw hinges open and close. There are two harnesses: bulldog and puppy. Both are comfortable and sturdy, with four

New Connect and Posh toys from CalExotics

CalExotics has unveiled a couple of new toys in the Connect range, which can be used independently or with the company’s Love Spouse app. The tapered probe is equipped with nine vibration, pulse and escalation functions, while the stroker also features nine suction options. Both toys are made of silicone and are waterproof. They also feature memory chips, a travel lock and USB charging capability.

Then there are two new massagers in the Posh range: the blue Touch Me and the pink Kiss Me. Both are handheld toys with a suction base and a textured area. They’re also waterproof with five vibrating speeds, a travel lock, a memory chip and are USB chargeable. Visit calexotics.com to discover more.

secure buckles and a paw motif stitched into the back panel. They also both feature a D-ring on the front and back for attaching a leash. The short leash is designed to keep your puppy close, and has a carabiner on one end that can hook on to a collar or harness.

And of course all dogs need a collar: the vegan leather collar features an adjustable strap and a D-ring on the front for attaching a leash.

For more details, visit dusedo.com

Kheper releases “sin to win” drinking game

Kheper Games’ 7 Deadly Sins is a drinking game that tests players’ willingness to sin by offering sin dares categorised by the traditional seven deadly sins: vanity, envy, anger, sloth, greed, gluttony and lust. If players accept and complete the dare, they earn a coloured coin. If they don’t do the dare, they must have a drink. The first player to collect all seven coins is the winner. Here’s a sample sin dare for anger: “Sing the happiest song you now as angrily as you can.” While a sample of a lust sin is: “Show everyone how close you can get to being able to orally satisfy yourself.”

Kheper CEO Brian Pelham said: “Sinning is fun! In our adult party games, such as this one, we like to explore fun ways that adults can misbehave together. Our content is always original, and we push the envelope in bizarre and hilarious ways. This game is a reboot of the 7 Deadly Sins trivia and dare game that was one of our earlier 2000 releases. We realised people were more interested in, and shared more on social media, the dares part of the game. This revamp focuses on the dares and is now also a drinking game.”

For more details, email info@khepergames.com

New strokers and torsos from Full Circle

Full Circle’s Blue Jeans Girls stroker collection and Royal Honeys love torsos come in packaging inspired by glossy magazines. There are five soft, handheld Blue Jeans Girls strokers made from lifelike TPE. Each model features a realistic internal texture and character personality. The collection includes the Candy mouth, Lexi dual-ended stroker with a mouth and vagina, the Kitty vagina stroker in a sensual doggy position, plus the Raxxi, which has its own unique details.

The seven palm-sized Royal Honeys love torsos feature soft curves and realistic vaginal and anal orifices. They’re made from TPE and are body-safe and waterproof. The Gina, Ashley and Dani torsos feature dual vaginal and anal entries. Then there’s Maddie, with a vaginal opening and round, realistic

breasts. Karley and Monika are full torsos with dual vaginal and anal openings, and Zoe features facial details as well as a vaginal orifice.

“These collections are a great fit for shoppers looking for an ultra-realistic feel in a convenient size,” said a Full Circle representative. “The packaging is eye-catching, the price point is competitive, and the response from our early previews has been really strong.”

Meanwhile, there are new additions to Full Circle’s Savage Me range of lifelike male torsos. The three new members of the clan – Evan, Lucas and Noah – are produced in different positions, which Full Circle says are “designed to cater to diverse preferences and enhance pleasure for all featuring lifelike details and texture for realistic, satisfying experiences”. Evan and Lucas both include sturdy,

poseable dildos (Evan’s is 7.5” (19cm) and Lucas’s is 6.3” (16cm)) that are designed to ride, covered in soft, realistic skin textures. Both the boys have “rock-hard abs” and anal orifices with a depth of 5.7” (14.5cm). Noah’s buttocks are bent over and his textured anal canal is 5.9” (15cm) deep. Each Torso is made of body-safe, phthalate-free material that’s also waterproof. All the torsos in the Savage Me range are compatible with water-based lubricants.

“We’re excited to expand the Savage Me line with more high-quality, value-packed models, beautifully promoted with eye-catching packaging that showcases handsome, sexy men with gorgeous photography,” said the rep.

Discover more at ShopFullCircle.com

Exposed’s Magic Silk partners with Coochy

There are three new lingerie collections in Magic Silk’s Exposed label, and all feature a sample of Classic Brands’ Coochy shave cream.

The Caribbean Crush range is lacy and tropically inspired, and comes with a sample of Coochy Island Paradise shave cream. There are four sets: a low-rise cheeky panty, demi bra and thong with thigh garter; the flutter baby doll and thong; the demi longline bra and panty with removable waist flounce; or flutter cami and short set.

Pink Kink is described as “a blazingly bold style for those who flaunt on the wild side”. The five sets comprise: flowy boy short; cupless baby doll, harness panty and removable garter cuffs; harness top, open-crotch skirt panty and choker set; bralette, high-leg panty and garter skirt set;

and flutter sleeve teddy. These come with a sample of Coochy Frosted Cake shave cream.

Finally, the Butterfly Fantasies range comes with a sample of Coochy Seduction shave cream. There are five sets, all in violet: a sexy boy short; bra, garter and thong; gown and thong; basque and cheeky panty; and peek-a-boo and crotchless teddy.

All styles come in sizes S/M, L/XL and Queen (1x-3x).

Magic Silk president Jeff Baker said: “Exposed Lingerie and Coochy Cream make a perfect pairing. Fine intimate apparel and smooth skin go hand in hand, and we are very excited to team with Classic Brands in producing products that enhance the beauty and sensuality of today’s women.”

See more at magicsilk.com

Kiiroo’s Luxus gets couples in sync

Interactive pleasure product specialist Kiiroo has unveiled its new couples’ toy at the Altitude Intimates show in Las Vegas.

Luxus is an external couples’ toy designed for those seeking synchronised pleasure, and features what Kiiroo describes as “groundbreaking technology”. It’s a wearable device – during intimacy, it responds to your partner’s movements and closeness. Kiroo’s Lux-Connect magnetic proximity technology makes the Luxus an

alternative to the traditional C-shaped couples’ vibrator. Luxus – described as a “world’s first” – is a two-part toy. LuxHer, a wearable clitoral stimulator that delivers targeted vibrations, is activated when LuxHim, a magnetic penis ring, comes into proximity, creating a synchronised and immersive experience. This allows couples to match movement with pleasure intensity: the faster LuxHim moves, the stronger LuxHer vibrates. Users can sync Luxus to the FeelConnect app to adjust vibration settings or create a remote control for the LuxHer. This app also allows long-distance users to generate a shareable control link, meaning a partner can take control of LuxHer from anywhere in the world.

Kiiroo founder and CEO Toon Timmermans said:

“You’ve heard of long-distance,

connected couples’ toys, but with Luxus, we’ve created something entirely new – a short-distance connected experience! Luxus brings couples even closer, introducing technology that enhances intimacy in a way that feels natural, dynamic, and deeply connected.

“Through research and feedback, we discovered consumers feel conventional C-shaped couples’ toys are uncomfortable and often get in the way during intercourse, with male users often ejaculating prematurely due to the increased stimulation. With Luxus, we’ve created a toy that removes the limitations of traditional couples’ toys – enhancing pleasure for both partners while putting the focus on female stimulation. By making him an active part of her pleasure, Luxus fosters a deeper connection and helps couples sync their pleasure effortlessly.”

Email sales@kiiroo.com or visit kiiroo.com for more information.

Satisfyer takes users to Wand-erland

Satisfyer’s new Wand-erland is a stylish-looking white-androse-gold vibe offering 50 vibration combinations ranging from gentle pulses to deep rumbles.

Marketed by Satisfyer as a tension-reliever – “Each glide melts the stress away, wrapping you in waves of soothing, effortless calm,” the brand says –Wand-erland is USBrechargeable and also IPX7 waterproof, which means users can play in the bath or the shower. There are 10 vibration modes and five intensity levels, giving users 50 distinct customisable pleasure modes.

The XXL-sized Wand-erland is made of soft silicone – as the brand describes it, “intense vibrations and a velvety-soft touch transform this wand into a tantalising experience, designed to soothe your body and leave you completely undone” – and alsofeatures a whisper mode for when users want to be more discreet.

Find out more at satisfyer.com

b-Vibe adds to Butties range

US brand b-Vibe, which champions innovation, inclusivity and a commitment to make premium pleasure products accessible, has added to its Butties range. Crafted from body-safe, silky smooth silicone, the Butties collection delivers top-tier design and comfort without compromising on affordability. The shapes, sizes and sensations on offer are aimed at every kind of body and level of experience. New products in the range include the Slide Silicone Butt Plug, Thumb Silicone Prostate Plug, Dart Silicone Anal Plug, Pop Silicone Anal Beads, Zip Silicone Anal Beads and the Lil Dil Silicone Anal Dildo.

In addition, b-Vibe has unveiled two new harness products: the Beginners Strap-On Harness Set and the Every Body Strap-on Harness Set. Both feature an adjustable strap that can size up to 68 inches (almost 173cm), as well as a contoured silicone dildo for what the brand calls “a secure and satisfying experience”.

b-Vibe founder Alicia Sinclair said: “We’ve taken everything customers and industry pros love about our brand: body-safe materials, thoughtful design, inclusive pleasure and education, and brought it to a price point that opens the door for more consumers to explore strap-on play and pegging with confidence. Premium pleasure doesn't have to come with a premium price tag, and these new, exciting products are proof of that.”

To place an order, contact sales director Kimberly Faubel at kim@cotrinc.com

Miaow! Get your claws into Bad Kitty

Wholesale has added two new lingerie sets to its Bad Kitty collection of BDSM intimates and accessories. The Bad Kitty range is suitable for both the curious and the experienced, and the lingerie sets come in sizes S, M, L and XL.

First, there’s the crotchless harness body, made of soft stretchy black matte-look straps (90 percent polyester and 10 percent spandex). There’s a removable snap hook chain over the crotch, and the straps and halterneck are adjustable for the ideal fit. There are two handcuffs included, which can be attached to

the rings on either side of the body via snap hook chains. The narrow restraints can be adjusted via hook-and-loop fasteners. Next up, the crotchless set features an open-cup strap bra, crotchless suspender briefs, a choker and two restraining arm gauntlets. Made from matte-look material with silver-coloured accessories, the set is designed for comfort: the fabric is soft and stretchy and the bra straps and suspenders are adjustable (the suspended straps can also be removed). There’s a snap hook crotch chain over the otherwise uncovered crotch area that can

also be removed. There are rings at either side of the bra and briefs that could be part of bondage play, and the thin choker has a ring at the front and a press-stud fastener at the back for adjusting its circumference. There are rings at either side of the bra and briefs that can be used for soft bondage games by attaching the arm gauntlets to them.

Orion highlights that the Bad Kitty range offers value for money, as well as great quality. To find out more or to place an order, visit orion-wholesale.com

Male Power and überlube reveal specially packaged collab

Male Power has collaborated with überlube to offer samples of lubricant in specially packaged versions of its men’s intimate apparel.

Some of the brand’s best-selling styles – initially, Love Star, Go Wild!, Widow Maker and Pack & Play –will include two sample foils of überlube inside their packaging. Further collections will be added in the future.

Love Star features sheer stretch mesh, with plush satin elastic trim and waistbands to create a combination lightweight breathability and luxury. There’s also star detail and a small metal ring on the front waistband. The four Go Wild! styles are characterised by eye-catching

animal patterns and rich colours. Meanwhile, Widow Maker – with high-cut legs and a low-cut waist –is made of sheer stretch mesh with velour windowpanes and ruby dots.

The Pack & Play collection comprises an array of glittering, rainbow-patterned underwear with holographic dots, made of shimmery, stretchy fabric.

Cheryl Sloane, überlube brand manager, described the product as:

“It’s a lube that truly does it all.” The brands perfectly complement each other since we are both top tier in our niche categories,” added Jeff Baker, president of Male Power.

“Together, we are taking love and intimacy to a whole new level.”

Find out more at malepower.com

Orion

You2Toys’ new Vibrating Popsicle – a lay-on vibrator designed to look like a lolly – is now available from Orion Wholesale. Its pastelcoloured appearance sets it apart, but underneath the lollipop styling there’s a lightweight, quiet, powerful vibrator. Made of silicone, the Vibrating Popsicle is soft to the touch and the vibes can not only be felt through the lay-on area but also via the slightly flexible “stick”, allowing users to pleasure whole erogenous zones or to stimulate specific points. It has 10 vibration modes (controlled by a button) and is USB rechargeable.

To find out more, visit orion-wholesale.com

Eye of Love’s new display makes good scents

Eye of Love’s latest Matchmaker Collection planogram has been especially designed to help retailers maximise customer engagement and to offer an immersive pheromone shopping experience. Eye of Love’s luxury sensual perfumes are formulated from vegan pheromones and seductive fragrances to evoke sensuality and confidence. The brand’s new MatchMaker Deluxe Display is a specially designed and curated unit featuring luxurious diamond-glass bottles and enticing pheromone

formulas which aims to give retailers a high-impact sales solution. On the display unit, there are three of each 50ml full-size pheromone perfume, six of each 10ml travel-size pheromone perfume and two diamond testers. Add-ons are also available: black and red diamond massage candles, and a couples’ kit. Eye of Love have designed the Matchmaker Collection display unit to encourage impulse purchases and repeat business. The premium look of the display and the testers should attract customers, while the

structure makes restocking simple. Jacqui Rubinoff, Eye of Love’s vice-president, said: “With the Matchmaker Collection, we’re giving retailers a competitive edge in the growing pheromone market. These fragrances aren’t just perfumes –they’re confidence, attraction and chemistry in a bottle.”

The Matchmaker Collection planogram is now available for retail partners. For more information or to place an order, visit eyeoflove.com or contact Jacqui directly at jacqui@eyeoflove.com

Creative Conceptions is now exclusive UK distributor for Lovense

Creative Conceptions is the new exclusive UK distributor of products from Lovense, the global pioneer in remotely controlled sex toys and tech-based intimate products. Lovense products integrate with apps and streaming platforms – meaning they can be remote-controlled and customised in real time – so are ideal not just for couples and individuals but for adult entertainment professionals. The Lovense range is great for content creators, because the toys can respond in real-time to viewer tips, therefore enhancing engagement and potentially increasing earnings. They’re also popular with long-distance couples, who can use the Lovense Remote app.

Interactive toys sync with streaming platforms, and users can

connect with individuals with similar tastes via Lovense’s Tophy app. They’re also compatible with with VibeMate’s AI-powered platform: using the Lovense partner app VibeMate could enhance intimacy and interactivity by synchronising Lovense devices with adult videos, live streams and other interactive content. Using advanced AI, the platform customises toy vibrations to match the rhythm and intensity of the content, creating immersive experiences for users.

Chris Bowles, Creative Conceptions’ general manager, said: “We are incredibly excited to bring Lovense’s innovative products to the UK market. Lovense has redefined the adult product landscape by

combining intimacy, technology, and customisation. This partnership reflects our commitment to offering high-quality, innovative products to our customers.”

To learn more about Lovense, get in touch with your Creative Conceptions contact or visit creativeconceptions.co.uk

Scala introduces S8 supplements

S8’s new range of premium supplements has been created to support reproductive health, vitality, and overall wellbeing for both men and women – and it’s now available via Scala.

Whether you’re looking to enhance male fertility or hormone support, or improve energy, stamina and libido, the S8 range harnesses the power of carefully selected vitamins, minerals and herbal extracts that could be a help in boosting all-over wellness. The supplements also claim to offer natural aids to improving performance, reducing fatigue and enhancing intimate confidence. Here are some of the highlights of the range. S8 Sperm Quality

supports male fertility and sperm production and includes maca, green tea, zinc and selenium.

S8 Sexual Strength is a unisex formula designed to promote nerve function and energy metabolism with key B vitamins and magnesium.

S8 Erection Support has been formulated for men and combines panax ginseng, ginkgo biloba and essential vitamins for enhanced circulation and endurance.

Meanwhile, S8 Potency Enhancer claims to boost male performance using L-arginine, tribulus terrestris and niacin for improved stamina and confidence.

S8 Libido Stimulant is aimed at women and aims to support

hormonal balance and intimacy using muira puama, ginseng and calcium. S8 Male Tabs are a fast-acting supplement to enhance male vitality and performance with maca root, korean ginseng and zinc. S8 Sexuality Female is a blend of energising botanicals and nutrients that may help to support female vitality and sexual wellness. Scala says: “With a commitment to quality and innovation, S8 continues to empower individuals to take control of their well-beingnaturally and confidently.”

For more information, check out scala-nl.com

Glitter guards the galaxy

Award-winning chastity device brand CB-X has unveiled a glitterenhanced range: Guarded Galaxy. Guarded Galaxy is a new capsule collection featuring four sizes of some of the brand’s penis chastity cages: the CB-6000, CB-6000S, Mini-Me and Mr Stubb. The three glitter colours – Glam Rock Blue, Pink Twinkle and Ultraviolet – were selected using market research that included input from lifestyle kink enthusiasts and adult novelty industry professionals.

Alicia Davis, sales manager at CB-X, said: “Voting kicked off at an industry trade show in 2024, where retailers and distributors enthusiastically participated in our

Dive in: Le Wand goes underwater

Le Wand, the female-founded US pleasure products brand, has launched Dive, a vibe specifically designed for underwater play.

The brand claims Dive is the world’s first IPX8 submersible wand vibrator. (IPX8 is a global measure of a device’s ability to withstand continuous immersion in water deeper than 1m for at least 30 minutes.)

As well as the water resistance, the aqua-blue Dive has 10 vibration speeds, 20 patterns, a flexible head and what Le Wand calls “weighted rumbles”. The rechargeable battery provides more than two hours’ continuous use.

Alicia Sinclair, CEO and co-founder of Le Wand, said: “At Le Wand, we are dedicated to designing products that prioritize our consumers’ needs and desires, and the launch of Le Wand Dive is a testament to that commitment.

“We recognise that our customers’ time, especially their personal time, is invaluable, which is why we’ve designed Dive to enhance their experience without compromising on durability or performance. Whether for solo or partnered play, Dive delivers the same powerful sensations wherever pleasure takes them.”

To find out more, email sales director Kimberly Faubel on kim@cotrinc.com

live polling station. After two rounds of online voting, over 800 of our core consumers determined blue, pink and purple in a tie-breaker vote.”

The pink colour is not available anywhere else. Davis explained: “All hands were on deck for this project. Our team engineered a proprietary blend of glitter particles to achieve the perfect pink, resulting in a high-pigment colour exclusive to CB-X.”

Each kit in the Guarded Galaxy range includes the chastity cage, five glitter U-rings, three glitter spacers, black locking pins, a brass lock (with two keys), five individually numbered plastic locks, a lube sample and a drawstring

storage bag.

At the time of release, economic tariffs were very much in the news, but Davis commented that CB-X products would not incur a price increase. She said: “We always aim to honour the loyalty our core customers have shown us. Our direct consumer outreach consistently shows that our core audience values quality and aesthetics. Thanks to the tight-knit relationships throughout our supply chain, we can meet the needs of the lifestyle chastity community with premium quality and a stellar end-user experience.”

For wholesale orders, email orders@cb-x.com

Retailer exclusives from CC’s Sei Mio collection

Creative Conceptions has announced a new gift promotion with its Sei Mio range of detail-oriented BDSM wear and accessories.

For every £250/€300 they spend, retailers will receive an exclusive selection of Sei Mio products, which Creative Conceptions say is “crafted to tease, tempt and tantalise shoppers looking to explore their deepest desires”. When a retailer spends £250/€300, they will receive a package containing six Sei Mio coins, three velvet drawstring bags and a velvet duffle bag.

One side of the coins reads “Sono tuo” and the other “Sei mio” – “I’m yours” or “You’re mine” in Italian, allowing users to flip to decide who takes control, bringing an element of surprise and spontaneity to their play. The drawstring bags are a plush, discreet way to store the Sei Mio range, and the duffle bag is super-spacious, allowing lovers of the brand to keep all their playthings safe.

Creative Conceptions say that the gifts with purchase promotion will encourage higher spending from customers (with checkout extras or by meeting a basket threshold to qualify for the gift), drive impulse sales, improve customer satisfaction and reward shoppers.

To get involved with the offer, talk to your Creative Conceptions sales representative or email sales@creativeconceptions.co.uk

Three kinds of fun from Evolved and Tonga

Evolved and Tonga have launched three new toys for solo and partner play. Couples Therapy features a pair of vibrating antennae and a throbbing, tapping spot. The curvy, flexible feelers vibrate and form a circular opening that Tonga says “creates a buzzy embrace of its own” There’s also a stretchy finger loop in the centre. The waterproof, three-motor silicone toy features 10 vibrating speeds and patterns in each antenna and 10 tapping speeds and patterns in the base.

Thrust into Ecstasy is a bendable, poseable thrusting toy featuring chunky rotating prongs on its robust stimulator. With nine vibrating and rotating speeds and patterns in the stimulator, and nine vibrating speeds and patterns in the

shaft, there are plenty of combinations for user satisfaction. The textured shaft can be bent in multiple directions and the three chubby gyrating tines are designed to “deliver intense sensation wherever they touch”. Thrust into Ecstasy is waterproof and submersible.

Finally, the colourful Paradise Panty can be worn inside intimate clothing, securing the fabric between the two sides of the device’s powerful magnet. Made from soft, flexible, double-layered silicone, Paradise Panty’s textured inner side emits powerful vibrations (there’s a choice of 10 speeds and patterns). The waterproof toy also comes with a remote control.

To find out more, visit tongabv.com

Loads more Cheap Thrills from CalExotics

This spring, CalExotics debuted new toys in the Cheap Thrills range, all made of the brand’s ultra lifelike Pure Skin material. Two masturbators, the Wrestler and the Soldier, are both described as “heavy-duty stroking pleasure” and each weigh in at more than 1lb (0.45kg). Both strokers feature balls and a penis, as well as a textured chamber to provide users with extra sensations. The soft, tight, stretchy toys – in subtly different skin tones – both include a

closed end to improve suction.

CalExotics also released two new toys in Cheap Thrills’ Cherry Poppers collection: the Hitchhiker and Sorority Girl. Both feature intact hymens and are stretchy, tight and soft, including a textured chamber. The toys are open-ended so users can clean them more easily.

Another four new strokers all offer dual entry: The Horny Housewife, The Dominatrix, The Lifeguard and The Personal Secretary. Each one also has a soft, tight, stretchy feel

and a textured chamber, with a closed end for enhanced suction. The Lifeguard and The Personal Secretary also feature soft pink lips and nipples. While The Horny Housewife, The Dominatrix and The Lifeguard each weigh in at just over 1lb (0.45kg), The Personal Secretary offers more than 2lb (0.9kg) of pleasure.

You can see more at CalExotics.com

BeYourLover’s Angela is a triple treat

BeYourLover’s latest toy, Angela, certainly looks more “traditional” than its best-selling Joy Cup and other devices modelled on everyday objects, but the toy packs a lot into its shape: it’s a three-in-one, app-controlled tapping and suction vibrator. Angela’s main shaft is curved and ergonomically designed to target the G-Spot. This vibrator offers eight different patterns. There’s also a second, smaller shaft shooting off from the main body, which BeYourLover suggests is “vaguely lobster-claw-shaped design”. This second shaft is a suctionbased clit-teaser – its strong sucking motion is designed to replicate the sensation of cunnilingus, “and a licking tongue where you need it most,” according to a BeYourLover spokesperson. This flexible-bodied teaser is also intended to be adjusted to fit a user’s anatomy to allow them to target their pleasure. It has 10 modes and can be used

independently of the rest of Angela – the toy is designed to be used as either individual elements or a three-in-one, depending on what the user would like.

But Angela also hides a secret. Along the inner curve of the main shaft, there’s a small hollow section with a finger-like tapping teaser inside. If the user inserts the main shaft into the vagina, they can activate the tapping finger, which will flick upwards, tapping on the G-spot in seven modes up to a maximum speed of 600 taps a minute – apparently the same frequency of a butterfly’s wings.

“This kind of G-Spot tapping has become a popular trend in recent sex toys,” a BeYourLover spokesperson said. “We like to think of the Angela as a self-pleasure multitool, like a finely crafted switchblade with surprising features you can pull out of it. And tapping was a feature we had to include.” Angela is also app-controllable and can also be remote controlled. The

toy’s “auto mode” selects the vibration patterns for the user, while “music mode” syncs the vibes to a playlist. “Sound mode” responds to sounds on video calls and prerecorded videos, while “touch mode” gives the user a chance to draw and touch different kinds of patterns. Angela is made of silicone and finished in white with gold accents. It’s also IPX7 waterproof. For further details, visit BeYourLover.com

Tenga’s latest addition to its SVR series, the iroha SVR+, comes with enhanced power, a new rhythm pattern and a long shape especially designed for women’s pleasure. The iroha SVR+ (SVR stands for smart vibe ring) – launched in March – it joins the SVR series, which has been popular with couples because it’s easy to use and suited to partnered play. A more powerful motor means 1.5x stronger vibrations, and it features five vibe strengths and three rhythm patterns. The iroha SVR+ comes in two colours: coral pink and very peri. You can discover more at eustore.tenga.co

A couple more Cobeco for Scala

Scala has added two new additions to the Cobeco range.

The Cobeco brand prides itself on enhancing customers’ sexual wellness and intimacy with products to elevate pleasure and confidence.

First, the well-known Spanish Drops range has a new strawberry flavour in its selection of flavours. The well-known liquid supplement has been designed for solo or partner use, and the new flavour is a sweet twist on a sensual classic.

Then there’s the Pornstar Erection Cream, inspired by the confidence and stamina of the top performers in the adult industry. It’s specially formulated and claims to support blood flow and enhance firmness. The topical solution is aimed at those looking to boost performance and experience more satisfying erections.

To find out more, visit scala-nl.com

Sportsheets and Saint Sual announce distribution deal

Sportsheets and Saint Sual have unveiled a new distribution partnership, which will increase the US brand’s visibility and accessibility in Spain and Portugal. As part of the deal, Sportsheets will be featured on Saint Sual’s stand at EroSpain.

Kelly Sofferman, Sportsheets’ EVP, said: “In a turbulent and ever-evolving global market, this deal represents the kind of strategic progress we’re most proud of – trusted partners, shared values, and a real commitment to growth. We’re excited to work with Saint Sual to bring our mission of fearless intimacy and meaningful connection to even more people.”

Sportsheets’ regional sales manager, Sylvia Lopez, added: “Saint Sual has built an incredible reputation in the industry, and their team truly understands the importance of education, quality and customer connection. I’m excited to see what we’ll achieve together.”

Spring has sprung at Orion’s Fantasy by Cottelli line

Spring hues of pink, coral and turquoise are the colours of the season for the latest lingerie from the Fantasy by Cottelli label, now available at Orion Wholesale.

The high-quality lingerie combines sophistication with an erotic hint, and can be worn anywhere because the sets aren’t crotchless. Made of stretchy material, the sets

fit any body shape and come in two dual sizes: S/M and L/XL. For orders and information visit orion-wholesale.com.

Sea-themed Unihorns bring waves of pleasure

Creative Conceptions has unveiled “oceans more pleasure to explore” with three new super-cute Unihorn C-horse dual stimulators and a narwhal.

The C-horses – Ocean Peak, Marina Lilac and Coral Throb – are designed to stimulate the G-spot and the clitoris simultaneously with both tongue and tail. The vibes feature powerful dual motors, 20 customisable settings, and of course they’re water-resistant. Ocean Peak’s tongue oscillates for what Creative Conceptions describe as “precise thrills and wave after wave of pleasure”, while Marina Lilac’s massaging muzzle “invites users to reach blissful

peaks, again and again”. The Coral Throb’s tongue pulses to deliver rhythmic sensations.

The sea theme continues with Neigh-Mo the narwhal, a new Unihorn of the sea. The narwhal’s tusk has been modelled into a soft yet strong, intensely targeted clitoral stimulator, with three speeds and seven pleasure patterns. At the other end, the dual-tipped whale’s tail delivers what the brand calls “butterfly-like flutters”, with a choice of 10 functions.

Unsurprisingly, the silicone narwhal is also totally water-resistant. To find out more, contact your Creative Conceptions representative.

Orgie releases new daily moisturiser

Orgie’s new Hydra Intima cream is a gynecologically tested daily moisturiser for the vulva region. Designed to deliver hydration, pleasure and comfort, the product is aimed at women at every stage of life.

The moisturiser is pH-balanced, and the brand claims the product meets a growing demand for “gentle, effective care”. The cream soothes dryness and reduced friction, as well as promoting

softness, hydration and intimate wellbeing. The brand also says Hydra Intima “boosts sensitivity to touch without causing discomfort” and is suitable for all adult females, including those post-partum or going through menopause.

The brand said: “Hydra Intima is more than a moisturiser: it’s a self-care essential in the rising world of intimate wellness.” Visit b2b.orgiecompany.com to discover more.

All Around The World

Vista, California, USA

US distributor Paradise Marketing has acquired fellow specialist CondomMan, uniting two leading, dedicated distributors of condoms in the US adult retail space and expanding access to – and availability of – products.

A press release from Paradise said that the “strategic acquisition strengthens the supply chain, increases product access and supports harm reduction efforts through the adult retail channel”. CondomMan has always been committed to access and education. Founded in 2007 by Kevin Mirarchi, the company focused on discreet, judgment-free access to high-quality products, particularly for customers who didn’t always feel comfortable walking into a bricksand-mortar shop.

Paradise has a commitment to harm reduction through real-world retail access. “We are excited to expand our reach into the adult retail market,” said Paradise CEO Chris Von Huben. “We will have the ability to provide greater access to more products, access to greater supply, and access to worldclass services. Whether you run a single-location shop or a chain of stores, we’re making it easier to get the inventory you need to serve your customers –quickly and reliably.”

For retailers, this means that Paradise has expanded its range of brands carried, and is streamlining fulfilment and logistics process. Paradise will also enhance the support offered to shops serving diverse communities, and offer education-driven resources that help retailers build trust, answer questions, and support informed choices.

Miami, Florida, USA

Saint Sual is the new preferred distributor for Mapalé Lingerie in Europe, alongside Mapalé’s existing distribution partners, CL Diffusion and Shots.

The Miami-based brand, which aims to celebrate femininity, confidence and individuality in its collections, said that the tie-up with Saint Sual is a strategic move that will strengthen the company’s distribution network and offer European clients greater accessibility, enhanced customer service and faster delivery times. Mapalé also said that Saint Sual’s expertise and regional market knowledge make the company a natural fit for Mapalé’s European growth plans.

“We’re thrilled to expand our distribution network with Saint Sual alongside our valued partners CL Diffusion and Shots,” said Angela Tobon, Mapalé co-founder and owner at Mapalé. “Together, they help ensure our brand is represented with professionalism, efficiency, and care throughout Europe.”

Las Vegas, Nevada, USA

To mark the brand’s 30th anniversary, Pjur launched a sales contest and special gift campaign for US and Canadian retailers at this year’s Altitude Intimates show in Las Vegas.

The Luxembourg-based company rolled out a competition, which started on 1 April, for US and Canadian stores with prizes including a MacBook Air and an iPad Air. On 14 April, Pjur’s gift campaign kicked off: with every order of a 100ml bottle of Pjur Original, US retailers will also receive a 30ml bottle of Pjur Aqua Naked to pass on to the customer.

Alexander Giebel, Pjur founder and CEO, said: “The campaigns we’ve planned – particularly the sales contest – are our way of saying thank you to retailers for their loyalty over the years. We know that if it wasn’t for retailers and the amazing sales they’ve generated, we wouldn’t be celebrating our 30th anniversary. We’re incredibly proud that our premium products are still the top choice for retailers and millions of customers worldwide. We want to thank Pjur retailers for their loyalty and celebrate our success together. We’re looking forward to continuing our partnerships for many years to come.”

Information can be found at pjur-contest.wowtech.com

Itagüí, Colombia

When Elixir launched its liquid vibrator, Frequency, in Colombia and Ecuador in March, the company imagined the first batch of product would last three months. In fact, it sold out within two days. Frequency has a jelly-like texture and Elixir says that “just one drop” delivers a sensation similar to using a vibrator. Maria Laura, manager at Elixir, was bowled over by the success of the initial launch. “The response has been incredible,” she said, “with lots of positive feedback.”

Following the success of the Colombian and Ecuadorian launches, Elixir now plans to expand sales of Frequency to the rest of Latin America, the United States and Europe. But what’s perhaps most interesting about the instant popularity of Frequency is that it happened without influencer campaigns. Maria Laura said: “We do have influencer campaigns planned to promote the product. However, the demand has been so unexpectedly high that we had to pause those activations until… we have more stock available. So far, sales of Frequency have been completely organic, driven mainly by the curiosity the product has sparked in people.”

Axel, Zeeland, Netherlands

EIS/Satisfyer has acquired the Dutch and German pleasure product retail websites willie.nl and willie.de. Melanie de Jonge (pictured), CEO of Tonga BV, which previously owned the brands, released a LinkedIn statement on Saturday 26 April. She said: We have enjoyed working with willie.nl a lot, but when receiving the takeover bid from EIS/Satisfyer, we realised that this would give the company much greater and faster growth opportunities than we could achieve. We believe willie.nl deserves this and therefore could not refuse this option.”

De Jonge added: “We wish them and the whole team we’ve worked with much pleasure, every success, and a bright future – and will of course follow developments closely!”

She continued: “Working on willie.nl was a fantastic and educational adventure and we truly enjoyed working on it, but some things come to an end, where you can also put new focus and full attention on others and that’s exactly what we are doing now at Tonga.” De Jonge teased that Tonga would be revealing new plans and product lines at EroSpain.

Paris, France

Footage of massive-breasted male models sashaying down the runway for designer Duran Lantink during this year’s Paris Fashion Week flooded the internet… but did you know the bosoms in question were from XR Brands’ Master Series?

Two products – Perky Pair Silicone Breasts and Ripped Silicone Male Chest – appeared on the catwalk in Dutch designer Lantink’s show. While the breasts closed proceedings (and made the headlines), Lantink’s Paris 2025 show began with a female model wearing the ripped chest. “Honestly, we’ve always said these forms are runway-ready,” said Rob Phaneuf, XR Brands’ director of sales and marketing. “But we didn’t expect them to literally walk Paris Fashion Week! This is a huge win for our retail partners. Visibility like this creates immediate recognition and a new level of demand – not just from adult stores, but from performers, costumers, and now even the fashion crowd.”

He added: “We’ve always designed with inclusivity, affirmation and fantasy in mind. Now we’re seeing those same themes take centre stage at one of the most prestigious events in the world. We couldn’t be prouder.” A few weeks after his Paris runway show, Lantink was appointed creative director at Jean-Paul Gaultier.

Stockholm, Sweden

If there’s one thing customers should be able to expect from their pleasure product purchases, it’s quality. After all, these are objects designed to be used in intimate areas.

LELO has achieved ISO 3533:2021 certification, the international standard concerning the design and materials in sex toys, and the information for users about what to do with them.

ISO 3533:2021 means that materials used in manufacturing are safe for contact with genitalia and the anus.

Luka Matutinovic, LELO CMO, said: “We have always been committed to providing the best and safest products possible. In earning this certification, we are once again proving we do not only adhere to our already high-quality assurance standards, but to continually improve upon them.”

Hamburg, Germany

Judged in Hamburg and presented in Berlin, the iF Design Awards 2025 are decided by independent experts from the business, industry and design sectors and judging is a multi-stage process.

This year, Satisfyer picked up three iF awards, for the Glowing Ghost fluorescent air pulse vibrator, the ergonomically designed Ring Stroker and the Orca bathfriendly vibe.

To find out more about these products, contact your Satisfyer representative.

is Satisfyer reinventing the industry? Spotlight:

Satisfyer made a huge announcement at EroSpain as part of their mission to "redefinethe sexual wellness industry”. But if you couldn't get to EroSpain, ETO caught up with Satisfyer CEO Sven Pelka before the expo to find out more about the company's plans for adult pleasure product retail.

“Let us reinvent this industry,” proclaimed Satisfyer’s emails and ad campaigns during March and April this year. And there were some big numbers flying around: €500,000,000 investment in retail stores and shop-in-shops worldwide, and another €250,000,000 dedicated to “brand-building”, including partnerships with streaming services HBO, Netflix and Amazon Prime. But what does this mean in reality? Ahead of the announcement at EroSpain, we had a few questions for Satisfyer CEO Sven Pelka.

Hello, Sven. Great to catch up with you. Can you give us any details of the investment programme? This is the largest investment programme the industry has ever seen. We’re talking about €750,000,000 across retail expansion, brand-building, and shifting consumer perception – starting with 50 flagship stores that will open in 2025. These locations, each carefully placed next to premium lifestyle brands in cities like Barcelona, Frankfurt, and Miami, are designed to draw massive footfall – up to 10,000,000 people per store annually. In parallel, we’re investing in 5,000 shop-in-shop locations globally, offering retailers free-ofcharge furniture, products priced lower than online, and guaranteed margins. EroSpain will be the first place the full scope of this vision is unveiled, including our new store formats and never-before-seen product innovations. But rest assured: this is not just a launch; it’s a reinvention.

Your tagline is “reinventing the industry” – why does it need reinventing?

The industry needs reinvention because its turnover is much smaller than many think, and it still struggles to attract new customers. While online sales are strong, they mostly serve existing buyers. The real growth lies

Sven Pelka

in reaching new audiences – and today’s offline stores aren’t doing that. They’re often outdated, poorly located, and not appealing to the target group. Our strategy fixes this. We’re investing €500,000,000 in retail and €250,000,000 in brand-building, including partnerships with major streaming platforms. This visibility is essential to grow the entire industry, not just Satisfyer. The 50 stores that are planned to open in 2025 will see around 450,000,000 visitors by foot traffic. By 2026, we’ll open over 250 mono-brand stores, engaging more than 450 million people annually. In addition, we’re building 5,000 shop-in-shops with special terms for partners – like free furniture and guaranteed margins. It’s a complete transformation – making sexual wellness accessible, modern and mainstream.

The campaign you released before the announcement includes images of “old school” adult retailers. So you’re targeting the retail market?

Absolutely – and not just targeting it, but transforming it. The old-school adult store model is long overdue for an upgrade. We’re reimagining retail with open, inclusive and design-led spaces that feel more like high-end lifestyle stores than anything traditionally associated with this category.

This isn’t just about selling more products. It’s about giving people a new way to explore pleasure – comfortably, confidently, and without stigma. That shift helps the whole industry. And we’re making it easy for retailers to join us in that

transformation: we’re offering free-of-charge furniture, products less expensive than online, guaranteed margins, and investing in shop-in-shops to extend our reach while empowering partners globally.

Retail has obviously changed as a market hugely (especially since Covid-19). How do you think bricks-and-mortar stores can remain relevant?

Bricks-and-mortar is evolving into more than just a distribution channel – it’s now about experience, education, and brand discovery. For the pleasure product industry, that’s especially critical, since many traditional stores are either not in prime locations, don’t resonate with target audiences, or fail to appeal to first-time buyers.

Our investment directly addresses this gap. By building immersive, lifestyle-driven retail experiences in premium locations, we’re not just supporting Satisfyer – we’re helping elevate the entire category. These stores act as a gateway for curious new customers, many of whom are not currently served by the existing retail landscape.

We’re also aligning our MSRP of the Satisfyer Pro 2 with Amazon pricing and ensuring a 60 percent margin for bricks-and-mortar partners, making it financially sustainable for them to stock and promote our products.

The map on the advert for your investment programme we featured in the March/April issue of ETO highlights the Americas, South Africa and Australia/New Zealand. What can you tell us about how you’re planning to move into these markets? These are high-potential regions with growing demand for inclusive, high-quality pleasure products. In the Americas, particularly the US and Brazil, we’re seeing rapid category growth thanks to shifting attitudes around sexual wellness. South Africa and Australia/New Zealand, meanwhile, are incredibly promising due to strong lifestyle retail ecosystems and increasing openness toward self-care and body positivity.

We’re already identifying prime retail locations, local partnerships, and adapting our messaging for cultural fit. Our global approach is always local-first.

Our readers are predominantly based in the UK and Europe. How is your multi-million-Euro investment programme going to affect/impact these countries?

Europe is at the heart of our expansion. Cities like London, Berlin, Paris, Barcelona, Amsterdam, and Frankfurt are receiving flagship stores designed to completely shift the perception of what adult retail can be. We’re bringing the industry into mainstream, high-street shopping districts – right next to iconic lifestyle and tech brands.

For the UK specifically, we’re already in talks for multiple premium locations. Consumers here are ready for something new, and our stores will deliver it: aspirational design, inclusive messaging, and innovative products – all in one space.

The imagery of your retail stores in the advert we carried in our last edition suggests rainbow colours, smooth lines and a space where there’s plenty of room to move around. What can you tell us about the inclusivity ideas/agenda behind your store concepts?

Inclusivity is at the core of our design ethos. Our stores are deliberately open, non-intimidating, and welcoming to all genders, orientations and body

types. The design reflects the diversity of our audience and the emotional spectrum of pleasure. These stores are built for everyone – from curious first-timers to seasoned shoppers – and they invite exploration without judgment. However, it’s important to note that the store shown in our advert is not the final version. The revolutionary design will be revealed for the first time at EroSpain – and we’ve secured a worldwide patent for it. By the way, Apple took the exact same route when launching its stores: reveal, then scale.

Satisfyer has won a few design awards for its products. Can you tell us about the design ethos behind the store concepts in your advert?

Our retail design follows the same principles that drive our product innovation: simplicity, elegance, and emotional resonance. With over 600 international design awards, Satisfyer is the most awarded company across all industries, and we’re bringing that same design excellence into our physical spaces. Think Apple Store meets wellness spa: clean lines, high-touch materials, natural lighting, and tactile

The Satisfyer team

displays that encourage interaction. Every element is curated to create a sense of comfort, curiosity, and modernity, making sexual wellness feel accessible, stylish, and part of everyday life. And we’re not only building flagship stores—we’re focusing on 5,000 shop-in-shop locations as well, offering product assortments that are more affordable than online.

Brand-building is hugely important for our industry, from storytelling (a massive part of customer engagement) to creating memorable, eye-catching products and marketing materials. You talk about partnerships with huge streaming. How will these work?

Yes, we’re working on brand integrations with Netflix, Amazon Prime, and HBO to help normalise the conversation around sexual wellness. These partnerships are about storytelling, not just screen time – integrating our mission into shows and content that resonate with global audiences. By bringing pleasure into mainstream entertainment, we’re making it visible, relatable, and part of everyday dialogue. That’s the kind of visibility this industry has been missing.

So when can we expect to see this multi-millionEuro investment programme roll out?

It’s already started. Our first 50 flagship stores are under construction and will open in 2025. By the end of 2026, we plan to have over 250 monobrand stores and 5,000 shop-in-shop systems globally.

This is a fast, strategic rollout designed for maximum impact – and it’s just the beginning.

Is the shop-in-shop plan aimed at supporting existing adult retailers, bringing Satisfyer into mainstream wellness/lifestyle stores, or a bit of both?

The shop-in-shop programme is exclusively for adult retailers. It’s designed to support the traditional adult retail channel by offering them a game-changing opportunity: guaranteed 60 percent margins on products that are priced lower than online platforms like Amazon. That margin isn’t based on inflated RRPs –it’s on the internet’s lowest price, ensuring these stores can stay competitive while increasing profitability.

Will adult stores need to apply to be part of the programme, or will Satisfyer representatives reach out to brick-and-mortar adult retailers?

We’re launching this programme in close collaboration with our distribution partners. We’ve already begun discussions with distributors, and from there, we’ll identify which adult retailers qualify for the shop-in-shop rollout. It’s a selective process to ensure the concept is implemented in the right locations and with the right partners.

Offering a more affordable alternative is plainly going to be an incentive to stock Satisfyer product ranges, but will the shop-in-shops also include point of sale material, displays and other visual and creative ways to attract customers?

Yes, absolutely. The shop-in-shops will be fully equipped with visual merchandising, displays, and point-of-sale materials. Think of them as a smaller version of our mono-brand stores – with the same aesthetic and messaging, and the same immersive appeal. They’re designed not just to sell but to attract, educate, and inspire customers directly in-store.

Will the product assortment be different from the online offer?

No tricks at all – the assortment will be exactly the same as the online one, with identical quality, packaging and SKUs. The only difference is that retailers will benefit from better margins and exclusive in-store presentation. Customers can shop confidently knowing they’re getting the full Satisfyer experience, both in product range and pricing.

How do you expect this investment to impact the industry globally?

We believe this will elevate the entire category. Increased visibility and accessibility mean more new customers: people who might never have considered a pleasure product before. By modernising retail and changing public perception, we’re not just growing Satisfyer – we’re expanding the whole market. It’s a rising-tide-lifts-all-boats moment for the industry.

How will the investment programme make Satisfyer stand out from other adult pleasure products/sexual wellness brands?

This isn’t just about being louder – it’s about being smarter, more inclusive and more visible. No other brand is investing at this scale across retail, media and innovation simultaneously. While others focus on products alone, we’re building the ecosystem around them.

From streaming partnerships to 1,000 flagship stores and 5,000 shop-in-shops, our approach is holistic and long-term. That’s what sets us apart. We’re not just participating in the market, but actively shaping its future.

Man alive!

In our last issue, we shone a spotlight on products that support and enhance women’s sexual health. It’s men’s health month in June, so let’s give the blokes a turn, shall we? Imogen Lees finds out more.

Adult pleasure product retail today is so much more than toys and magazines – and rightly so. Pitching your product offering to encompass health and wellness (and obviously pleasure, while you’re at it) immediately reassures your customers that you have their best interests at heart, and that you take a holistic view of the pursuit of orgasm and an enhanced sex life.

So selling products that consider overall sexual health makes complete sense. But what is “good” male sexual health? The very nature of sex means something different to all of us, from the amount of pleasure we want to give ourselves (and others) to the triggers that get our juices flowing.

Ejaculation elation

Cumming – ejaculation – is a huge part of men’s sexual health. Thanks to the internet, you can find research to make almost anything stand up (er… as it were) but there is some evidence that ejaculation may have health benefits. A study published in European Urologyin 2016 followed more than 31,000 men aged 40-75 for almost 20 years. They recorded how often they ejaculated, and the researchers analysed this data alongside stats about which of the men had developed prostate cancer. The numbers showed that participants who reported ejaculating 21 or more times a month had a lower risk of developing prostate cancer. But before you start stocking up on calendars for customers to tick off the days, fertility researchers have also investigated how periods of abstinence can improve sperm quality!

And of course ejaculation can be a solo or a partnered activity. If you’ve read the feature in the last issue of ETO about Masturbation May, you’ll be more than aware of the plus points of self-pleasure… masturbation is how we learn what we like. However, it hasn’t always been easy – or maybe even socially acceptable – to talk about solo play products for men.

Lucy Robinson, head of marketing and communications at Creative Conceptions, takes up the story. “Ultimately, female sex toys are considered to be part of overall wellness and are generally seen as a socially acceptable product, part of self-care and exploration. However, the same is not always said when it comes to male toys.”

Creative Conceptions’ Masturmate vaginal and anal masturbators are designed to replicate the sexual experience, and can be used with just a small amount of water-based lubricant. But the Masturmate toys are also aimed at boosting overall wellness – expanding on the idea that blokes are encouraged to “speak to a mate”.

“Masturmate was born out of a desire to create an affordable, discreet male sex toy which didn’t feel embarrassing to own – and encourages a wider conversation around male health, and also male mental health,” says Lucy. “We know that a ‘release’ (pardon the pun) is good for mental health, and that male mental health especially, needs to be more spoken about in society.”

So how do men feel about using toys? In February, Lovehoney’s We-Vibe brand conducted a survey of 1,000 UK men aged 18-65 which showed that 43 percent of respondents had used sex toys with a partner, while 57 percent had not, and 24 percent of

their partner suggested it.

Spoiled for choice

Strokers, masturbators, training cups… every user will have a favourite. And there are a lot to choose from. The iconic design of Tenga’s cups means they’re among the best-known masturbators in the industry. The brand has a health range called Tenga Healthcare, which it hopes to roll out wholesale in Europe over the next year, but the training cups in the healthcare collection will be based on the famous shape. If your customers are interested in a more sustainable cup, Tenga’s Flip Zero is reusable.

Orion Wholesale’s WYNE brand (WYNE standing for “what you never expected”) is a range of eight premium-label masturbators offering functionality including sucking, vibration, thrusting, warming, rotating… and even moaning. The soft outer sleeves are textured for what Orion calls “a pleasantly realistic feeling”. Meanwhile, Satisfyer’s Men Heat Vibration combines a heating function

with deep vibrations in order to stimulate the penis tip.

Lovehoney’s Arcwave Ion uses a re-engineered version of the Pleasure Air tech found in the company’s Womanizer products. It stimulates the frenulum with pulsating air waves, and its Smart Silence feature means the toy only starts once it has come into contact with the skin. The Arcwave Pow is a premium manual stroker whose suction intensity can be adjusted simply by placing a finger over the air pressure release valve, and the Arcwave Voy’s Tightness Adjustment System targets receptors in the

These products are great if users can maintain an erection, but some toys are all about the training regime. LELO’s recently launched F2S stroker and guided exercise programme are designed to help men boost their sexual stamina by strengthening pelvic muscles. The accompanying app has an AI function that allows the product to sync with the user’s hand movement. Oscillating rather than vibrating, Hot Octopuss’s Pulse Solo can be used from flaccid or erect. The handsfree toy promises a deeper sensation that stimulates the internal parts of the penis as well as the glans, leading to an intense orgasm. It’s particularly helpful if users are unable to feel vibrations or do not experience sensation (maybe following a spinal cord injury).

Cock rings can delay and intensify orgasm, and may help the penis stay erect for longer. Orion Wholesale’s Rebel range, created specifically for men, includes a cock ring with a prostate plug that combines a tightly fitting cock-and-balls harness with a perineum and prostate vibrator. Two stretchy rings ensure a snug fit and a slight pull, and the ring can be worn during sex. There’s also a vibrating scrotum stimulator that

Hot Octopuss’s Pulse Solo

LELO’s F2S stroker

Satisfyer’s Ring Stroker

Orion Wholesale’s WYNE Masturbator 05

But what happens if… well, nothing happens? Difficulty getting and maintaining an erection can blight a man’s sex life, but there are plenty of products that may help. Danielle Warn, wholesale sales executive at Net1on1 Wholesale, tells us: “As you might be aware, ED affects about 10 percent of UK males, so that’s over four million individuals nationwide. Using a sleeve could help people who suffer with mild to moderate effects of ED: performance anxiety, blood flow issues etc. We’re not saying that this is a solution, but it can certainly help temporarily to enhance any sexual experiences.”

Wearing a sleeve could help the user with enhanced size, girth and firmness. It’s also an alternative to medication, and could be a more cost-effective product for regular use. Perhaps more significantly,

users can put on a sleeve straight away; they don’t have to wait.

“We’ve recently launched new products within the Rev range,” Danielle says. “The Rev/Sleeves are made from silicone material and we’ve got three different sizes: seven-and-a-half-inch girth, an eight and an eight-and-a-half inch.”

Danielle adds that store feedback she’s received indicates that a significant volume of customers ask about sleeves. Net1on1 Wholesale also stocks Loving Joy hollow strap-ons, which some users may feel are more secure than a sleeve. These come in a variety of skin tones

A holistic outlook

Supplements and creams to help to maintain and prolong erections have come a long way since the “little blue pill”. Of course, not every suggested treatment works for every user, and manufacturers are careful not to claim that every product is a solution. But there’s plenty to try, just to see what happens! Net1on1 Wholesale is now stocking the Medica Group range, which includes Big Erection tablets (a naturalingredients product targeting overall sexual wellness) and cream. The brand’s OrgasmMax cream for men can help to stimulate the penis to induce erection, and it also claims to improve blood circulation in the pelvic area, to boost overall arousal, as well as performance and endurance.

Creative Conceptions’ Skins range includes Skins Delay, a serum or spray made from ingredients including gingko biloba, maca root, panax ginseng, saw palmetto, catuaba bark and l’arginine. It’s waterbased so shouldn’t irritate intimate areas (or partners) and can be applied well in advance.

Also in the Skins range is the Enhance Gold pill. This is a daily sexual wellness supplement, which Creative Conceptions say also acts as a vitamin (it contains zinc and selenium) and helps to support fertility and sperm production. It’s perhaps unusual to consider taking a sexual wellness supplement rather than a “traditional” vitamin, but it’s an extra draw for customers that this pill goes beyond the bedroom.

Orion Wholesale’s Rebel Man Wand

Medica Group OrgasmMax Cream

VIBRATING WAND |

59,95 €

COBRA LIBRE II VIBRATING MASTURBATOR |

49,95 €

THRUSTING PULSATOR |

65% PRICE REDUCTION

169,90 € MSRP

59,95 € NEW MSRP incl.

MR. BOSS

ABBY G

WICKED ANGEL

DARLING DEVIL

BATTERY VIBRATOR |

DIVA DOLPHIN

STRONIC SMOOTH

STRONIC DEEP

THRUSTING

STRONIC FLOW

THRUSTING

BATTERY VIBRATOR |

STRONIC WAVE

THRUSTING

THRUSTING PULSATOR |

THRUSTING PULSATOR

STRONIC OCEANIA

THRUSTING

BI STRONIC FUSION

THRUSTING

BI STRONIC IMMERSE

THRUSTING RABBIT PULSATOR

BI STRONIC CURVE

THRUSTING RABBIT PULSATOR

ALLURE

SPICY PULSE BI

Wholesale Price Distributor Price

Wholesale Price Distributor Price

BELLE

DESIRE

Íntimi Expo 2025

Expo 2025 brought the pleasure industry together in São Paulo for a three-day celebration of connection, education and innovation. ETO publisher Jason Dante was in the vibrant heart of Brazil for one of Latin America’s most exciting trade gatherings.

Held at the spacious Expo Pavilhões Distrito Anhembi, Íntimi Expo 2025 welcomed around 12,500 visitors to a diverse mix of 63 exhibition stands displaying an impressive range of pleasure products, lingerie, lubricants, wellness brands and more. From major international names to exciting local favourites, Íntimi Expo 2025 offered something for everyone.

More than 150 brands were represented, including renowned European names such as Satisfyer, LELO and Svakom (through their official Brazilian distributors). Meanwhile, local leaders including

INTT Cosmetics, Hot Flowers, Sexy Fantasy, Sex Fire and Yaffa lit up the floor with bold, engaging product ranges. The lube and lingerie categories in particular were beautifully represented, underlining the strength and creativity of Brazil’s homegrown talent.

A global showcase

Íntimi Expo is the largest erotic trade fair in Latin America and over its three days generated more than US$50 million in business. The show also demonstrated its global reach, with a notable presence

INTT Cosmetics stand

Visitors being welcomed

from Chinese manufacturers showcasing a variety of pleasure toys and realistic dolls. Canadian brand Lockerroom also stood out with an eye-catching display of its wide-ranging Aromas collection, offering international flair and product diversity that appealed to buyers from across the region.

Íntimi Expo wasn’t just about product, of course; it was also about people and purpose. All four of the conference theatres were packed throughout the event, with high-quality seminars and presentations giving retailers practical advice and inspiring insights on topics ranging from sexuality to sales, and marketing to money management. Over the three days, there were more than 100 activities, including a dedicated BDSM demonstration area, which added further value for attendees with live showcases

focused on responsible use and customer education.

The event embraced diversity and creativity: among the standout displays were vulva-moulding kits, anatomical artwork crafted from yarn, and the welcome presence of accessibility-focused groups whose participation added a meaningful human touch to the show.

Also in the exhibition hall, a variety of food trucks brought colour and flavour to the experience, helping to create a relaxed and sociable atmosphere where connections could flourish.

Whether it was the quality of the conversations, the vibrancy of the displays, or the spirit of inclusivity that ran through the event, Íntimi Expo 2025 left a strong

impression. For those working in pleasure retail across Latin America and beyond, it’s a must-visit addition to the calendar, and a shining example of how the industry is growing with confidence, care and creativity in Brazil.

The 2026 show will take place between 20 and 22 March.

Images courtesy of IWR Art

Hot Flowers stand

Sophie lubricant

Sexy Fantasy stand

Yaffa stand

Truly trans-friendly

The world has always had girly boys and boyly girls… and you’d think we’d be pretty familiar and comfortable with that by now. But even though the current cultural landscape is sometimes a little uncertain, at least there are more, better pleasure products for trans people available, as Paul Smith reports.

First off, what works for a trans woman (transsexual: TS) after five years of hormones, surgery and implants wouldn’t work for a crossdresser (CD) who just likes the feel of silk nighties for sleeping in and has no wish to engage with chickdom any more than that. In the middle are transvestites (TV), who tend to want to look more passably female, while not wanting to live full-time as a woman. These are rough classifications which ignore some crossover (TVs and CDs being degrees of expression of the same thing, some trans women not wanting bottom surgery etc) but hey, that’s the risk with casual categorisation.

Shaving body hair is something of a dividing line between “commitment levels” for male-to-female players on the broad range of behaviours and preferences on this somewhat complicated game board. That’s not to say everyone who wants to feels able to (it is the sort of thing a partner might notice, and not

everyone wants to take up competitive cycling as a cover story), or that those who don’t want to somehow lack commitment. But as a very rough guide, clothing fetishists don’t, and people wanting to look more feminine than not, do.

The former group are going to be buying lingerie, so there’s an opportunity to offer a judgement-free environment in which to do so, and larger/Queen sizes are going to give you an edge over Primark, for example. Business opportunities expand rapidly when the latter group go shopping, with – top to bottom –everything from wigs (make-up is probably Boots or TK Maxx, but a good foundation, in stubble-hidingcoverage quantities, is always useful) to size 11 platform boots being something to consider having prompt access to, even if you’re not going to stock them.

One retailer that has gone the extra mile for this market is Nice & Naughty, owned by Trish Murray, who also launched BeALady.co.uk to focus on, and better serve this community… as she explained to me.

“Straight guys who want to explore make a big component of our customers,” Trish said. “Blokes who hide their femme gear in their car’s tyre well – exactly the sort of place their wife or girlfriend is never going looking. They want to look like the sort of women they find attractive, and that can go from demure to slutty. Either way, shoes in UK sizes nine-13 are a solid seller and stilettoes are always popular.”

Trish continued: “Sissy customers have a different agenda. They want to feel feminine too, but vulnerable. ‘Forced’ feminisation, ‘forced’ bisexuality, ‘forced’ humiliation. So, OTT frocks, lots of ribbons, bows, fluff and frills. They

might be in a position of power – policeman, business boss – or responsibility – doctor, QC – but sissydom is an escape into submissiveness. Passivity. It’s a comfort. I’ve over 25 years of experience and with Nice & Naughty [now in Warrington and Chester] I’ve seen how much crossdressing means to some men. Both sexually and non-sexually. As you build rapport and trust, you also grow loyalty and we’ve lots of repeat clients. We’ve adapted over the years as we’ve better understood the needs of that clientele. No boob pictures on fake-boob boxes!”

As a man who needed to dispose of a lot of spicy pleasure product packaging in 2023, I absolutely understood. It needs to look innocuous in a bin.

Streets like a jungle…

Trish also ran through the “fufu clip” – a sort-of penile origami product used not only to hide the flaccid penis, but use the flesh of the ballsack (shaved, you’d have to hope? No – I’m being judgmental. Their ballsack, their call) to give a more “vaginal” look. “We do wholesale for those,” Trish noted as I browsed the website.

A checklist of supplies: shapewear, perhaps a corset, underwear, clothes, possibly fetish clothes, maybe thigh boots, padding for hips, butt and chest… Perhaps a chest piece for low-cut tops, photography needing less

Trish Murray helping with a wig cap

remedial work, jewellery, maybe a necklace with a name, or trans-affirmative earrings – all these highlight more opportunities for progressive retailers. Dildos, strap-ons, self-adhesive nipples, silicone vulva panties, wig caps – and, for some, feminine masks and even full body suits for a seamless (but surely dauntingly hot) experience. Dollification is generally regarded as “its own thing” rather than being a trans activity. Perhaps because it appeals to some cis women? “Being trans-friendly is more than just offering D-cup boobs,” Trish explained. “BeALady.co.uk offers a secure storage solution. The stress of a box in the attic which might be discovered is a constant thing and we can totally neutralise that. Fear of discovery can lead to purging – basically binning everything femme and trying to ignore ‘her’ – and while that might be good for repeat business, it’s not good for the person struggling with that side of themselves. If the wife

finds some forgotten knickers, these guys would generally invent an infidelity to pin them on than admit that pink with frills is their cup of tea.”

Personally, I’d say size 12 shoes in a box of XL-sized miniskirts and blouses might be a bit of a giveaway, but I take Trish’s point.

“If you think about it,” said Trish, “cosplay and furries have some of the same elements. They’re transformative. You become another character. It’s escapist, freeing and affirming. In return, we need to be unjudgmental, understand that some bimbos are 60-year-old men, and facilitate. That’s why we also offer rental dressing space, a clothes-washing service, a delivery address service, all the way up to a dressing and photography service, chaperoning, shopping trips, afternoon tea…”

Trish also promotes the Wednesday T-girl days/nights at a local sauna. She concluded: “I get to be something of a counsellor, advisor on what’s OK for Insta, and what’s OK for X-aka-Twitter – very little moderation there – and photographer. There’s a lot of great AI and filters to give a girl some extra polish, and afterwards we’ve proper showers for a full clean-up. We see a lot of cash business, but credit card bills only show BAL Ltd. Something you can have a cover story ready for. That said, many partners know about their man’s hobby and, so long as they don’t have to see any of it, they’re able to ‘pigeonhole’ it. Out of sight, out of mind. Ultimately, a man striving to become the sexy woman of their dreams is a creative thing.”

Put the boy into flamboyant

I know several people who’ve gone the other way. I can understand the appeal: men are paid more for the same work, aren’t expected to know how a dishwasher works, and receive minimal censure for public guffing. More importantly, thanks to the status of men in a patriarchal society, there seems to be less fuss made about F2M transsexuality than there is about M2F. That genetic women wear jeans, might call you “love” dismissively, and can drive like

testosterone-fuelled idiots also means when one wishes to “change sides”, it’s a smaller splash in the space-time continuum than when someone not especially shaped like a Claudia would prefer to be called Claudia.

For the adult industry, there’s also a reduction in scope. Some of that’s down to numbers (there are significantly fewer F2M transsexuals than there are M2F people) and some of it is down to options. Strap-on harnesses and dildos, packers – floppy cock-n-ball forms to give an appropriate bulge – in a range of skin tones, and silicone chests to flatten and contain the boobs, while giving a masculine, muscled look, are probably the highlights. Binding products, StP (Stand to Pee; basically a more anatomically correct Shewee) and more lifestyle-orientated products, such as badges/buttons, stickers, T-shirts etc. form the bulk of the rest. Luckily, trans customers tend to be very well-informed and will have a clear idea of the product/s they’re looking for. The challenge for retailers then, is to respond accordingly.

Gemma’s story

Happily for this article’s first-hand-experience quota, I’ve several M2F trans friends. Not just people I’ve met through ETO, but via hobbies, and random people who’ve gravitated towards me online because I’m very funny and handsome there. Thus I was able to fire off questions and gather perspectives. Living in the Midlands, Gemma’s 36 and, like many people of this age, in this age, lives with family. She told me: “Like many trans people I began dressing at an early age. I’m actually medically intersexed, but identify as… a me. Somewhere between transvestite, as I can’t express my femme side as fully as I’d like – no ear piercings – and transsexual, as I’m very much Gemma at heart. She’s someone I am, not something I do. The very first thing I bought for ‘my true self’ was a short black-and-white cotton dress, nearly 18 years ago. Other things I’d been wearing to that point had been bought for me by online admirers. Not men I was

Trish Murray with a trans lady

Fufu clips

meeting – or ever suggested I would – but I was young and cute and men wanted to buy me things, so…” Gemma continued: “I don’t dress outdoors, and don’t have the confidence to shop in-store as a guy, so do all my supply-shopping online. I’d say the absolute key thing to finding Gemma is heels. They’re the item which makes me feel most authentically me, you know? More recently I’ve been experimenting with prosthetics; initially self-adhesive breasts, which are comfortable but have a very visible ‘seam’ on your chest, and now chest plates. I’d love tits to be more interactive. When I play with the nipples, why can’t that be linked to my actual nipples? Fake breasts are a bit disconnected. Numb. Something that better links them to you would be great.”

Stick-on boobs, I wondered, are perhaps better in that connected regard? They put weight where real ones put their weight – unlike chest plates, which move it to the shoulders – and Gemma agreed. She added,

“Sweat. Sweat’s a killer in warm weather, under a wig. Silicone chest pieces absolutely hold the heat in and that gives you a sweaty chest, back, shoulders and under-arms. Stick-ons cover a much smaller area and are far more comfortable for it, but limit your clothing choices. I sometimes like low necklines and that really needs a more convincing cleavage. I’d like to be able to express milk, too. Surely there’s room for little reservoirs you could fill with a syringe? I’d also appreciate something with inner pockets for icepacks.” Manufacturers, over to you! Gemma added: “I’ve met a few guys for socialising and photos. I’m shy and not exactly sexual, so it’s never gone much further. When I am feeling fruity, I’d rather get on cam – which is obviously nice and safe –than talk to someone’s Second Life [an online roleplay game] avatar. Knowing I make an attractive woman is important to me and I do like the attention I can get on cam. I have cam’d in lingerie but that’s as far as I go. I’m classy! Sadly a lot of trans/admirer sites attract a certain sort of ‘just want one thing’ guy and while a fling or one-off sexual encounter would be fine for many people, it’s not for me or my required level of self-respect.”

As Gemma has got older, her clothing tastes have evolved. Initially she preferred office-appropriate looks and, while that’s still true (“I’d say I still love that look, but I’m better at picking the right sizes, looks, and accessories”) she’s also dabbled in fetishwear – trying on PVC thigh boots from Honour a friend had in her size – and found a black PVC nurse uniform (also from Honour, judging by the photos) flicked some of her small, delicate sexual switches. She explained: “Feminine, sophisticated outfits are what actually first coaxed me to try crossdressing. There was an old advert for Virgin Atlantic where a gaggle of very elegant women in red heels were walking through an airport. You might remember it? I was fairly young, but it absolutely got my attention and set cogs turning. I didn’t want to bed them. I wanted to be them. That charged, confident femininity was absolutely something I still aspire to.”

Gemma’s product history is a mixed bag: A gaff she found too painful to wear. Items that have discoloured, clothes that have disintegrated. And yet, size five Kurt Geiger heels that fit like a dream, wigs that have survived bagged storage, and older clothes that still fit make her happy. I directed her to the Master Series Pussy Panties online and, even with concerns over skin tone, she’s thinking about a birthday gift to herself. A further step might be penetrable pussy pants, which have a sleeve inside for a gentleman to take advantage of as an alternative to anal. Some bottoms wish to remain unsullied, so I get why wearable silicone alternatives have found a market. The sleeve can run up the front of the pants, giving some stimulation to the wearer, or be positioned backwards, to perhaps jiggle the wearer’s balls? Either way, I admire the commitment.

So, if you’ve ever been asked to sell a wig off a mannequin, or dismissed the trans market as too small to worry about as it’s “only” about one person in every 200, perhaps you should think about expanding your T-product horizons. (Especially with Pride happening during June – see my other article in this issue of ETO on page 62.)

Be a lady products

Trish Murray owner of Nice & Naughty

LA Story:

looking ahead to ANME

The 2025 Adult Novelty Manufacturers Expo (ANME) takes place between 14-16 July at the Los Angeles Marriott Burbank Airport in southern California. The ETO team takes a look at what to expect this year.

ANME has become an industry legend: it’s a chance for US and Canadian manufacturers to introduce and sell their products to retailers and distributors. Founded by CalExotics, Doc Johnson and Nasstoys in 1996 to provide a dedicated space for manufacturers to exhibit their innovations to retailers across the US and Canada, ANME has become a leading global business-to-business trade show for pleasure products and adult novelty items.

At what’s been described as the industry’s largest B2B trade show in the US, around 100 exhibitors representing a huge range of adult categories showcase their latest toys, lubes, intimates, other novelties… and more. Meanwhile, business

relationships are forged, and ANME is the place where brands make announcements about their plans for the months going forward. It’s where you’ll find the newest products, emerging trends and the industry’s big names.

ANME is all about facilitating relationships between manufacturers and buyers, promoting the growth of the industry… and a strict vetting process means that all the delegates are relevant distributors, retailers, buyers and opinion-formers. Show director Lacy Empkey explains: “Every attendee [is] approved/ denied through me personally. The Founders and I take this seriously.” In addition, first-time attendees’ badges will include a star, so they can be identified and welcomed by exhibitors.

ANME 2025 schedule

Sunday 13 July

9am-12pm: exhibitor badge pickup

12pm-7pm: attendee badge pickup 6pm-8pm: welcome reception (sponsored by Xbiz)

Monday 14 July

7.30am-9.30am: breakfast 9am-5pm: ANME show

11.30am-1.30pm: lunch

6pm-8pm: reception

Tuesday 15 July

7.30am-9.30am: breakfast 9am-5pm: ANME show 11.30am-1.30pm: lunch

6pm-8pm: StorErotica awards ceremony

Wednesday 16 July

7.30am-9.30am: breakfast 9am-1pm: ANME show

And those Founders – CalExotics, Doc Johnson and Nasstoys – are still at the heart of the event.

Susan Colvin, CalExotics’ CEO, told us: “ANME July 2025 is the premier B2B event for our industry, bringing together the most innovative brands, buyers and industry leaders. It’s where cutting-edge products meet meaningful connections, setting the tone for the year ahead.”

She added: “Not only will we engage with retailers in person, but we’re also expanding our reach to bring ANME to an even broader audience. Stay tuned for exciting developments – this is just the beginning!” ANME has increased its focus on storytelling as a way of getting brand messages across, increasing on-site promotions and creating physical and interactive spaces for attendees to engage with manufacturers. Online coverage before and during the show is also expanding this year, and we hear there’ll be more post-event tools to help to maintain connections made at the show.

Lupe Martinez, CalExotics’ executive director of sales and retail marketing, said: “ANME July is always an exciting time for the industry, and this year is no exception! Our team at CalExotics is hard at work curating an incredible new product assortment for fall 2025, and we can’t wait to showcase it at the show. ANME is the ultimate destination for forging connections, showcasing creativity, and driving business forward – we’re thrilled to be part of it.”

ANME

2025 exhibitors

Adam & Eve

Adventure Industries

Amor Sui

Bathmate

Bizarre Video

Blush

Body Action Products

Boyztown Collective

CalExotics

CB Classic Brands

Children of the Revolution

Clandestine Device

Cockblock

Cock Oil

Coquette

Crave

Creative Conceptions and Skins Sexual Health

Curve Toys

Doc Johnson

Dr Tush’s

Electric Novelties

E-Stim Systems

Exsens

Eye of Love

FemmeFunn

Fleshlight

FUCK

Full Circle

FUN FACTORY

GOAT Payments

Handy

Honey Play Box

HottProducts Unlimited

House of Desire

Icon

ID Lubricants

JO

Kamasutra

Kheper Games

Kiiroo

Like a Kitten

Hotel details

Special rates have been reserved at the Los Angeles Marriott Burbank Airport for ANME Founders, attendees and exhibitors, but these rates are available on a first come, first served basis and the deal ends on 19 June (or earlier, depending on take-up). Reservations can be booked by calling +1-800-736-9712

Little Genie

Lovehoney Group

Love Verb

Lu Com USA

Magicwand

Maia Novelties

Medica-Group

Metro Distributors

Mystim

Nasstoys

Nobü

NS Novelties

Nu Sensuelle

Oh Là Là Cheri

Oxballs

Paradise

PerfectFit

Pipedream

Pjur

Playboy

Polynesian Pleasures

Pure Envy

Roma Confidential

Rouge

Satisfyer

Sensuva

Shots

Shunga Erotic Art

Sliquid

Splash Blanket

Sportsheets

Swiss Navy

SWPA

TW Trade

Vedo

Viben

Tantus

Tenga

überlube

UP 24-7 LLC

Wood Rocket

XR Brands

All images from ANME July 2024

A passion for Pride

For many in the world of passion products, June means Pride and more rainbow feather boas than you’d usually see in one place at one time. Beyond flying the manycoloured flag of human kindness, what can the industry do to make the most of the month? Paul Smith reports.

As a straight white man, I always feel somewhat ill-equipped to pontificate on matters rainbow but importantly, I am paid to do so, so here goes. But seriously, while Pride began with a relatively narrow focus, it’s evolved, expanded, and now seeks to encompass all avenues of consensual adult sexuality. Even for fat, bald people like me. That said, asexuals (those with no interest in “all that palaver”), who classically make terrible customers for sex toys and porn, are on the flag, too. That’s true inclusivity for you – include the sexuality of those without sexuality. As a regular at the Church of the Committed Antitheist it makes perfect sense to me. Include the excluded and celebrate the stuff we all have in common: a love of the

music of Kylie, Gaga and Cher. And acceptance, tolerance, mutual respect, common decency – all that stuff.

Ideally, your commitment to acknowledging the spectrum of human attraction should be fairly visible year-round. The sudden appearance of rainbow flags can send a “Oh yes, and you guys! We’ve not forgotten you!” message, which can feel shallow –even exploitative – to many people who aren’t members of the straight club. A “We Welcome Baldies” sign at Tesco, up for the month of August (genuinely, National Hair Loss Awareness Month), would only have me wondering how welcome I was to gleam between September and July. “Rainbowwashing” (perhaps better known as pink-washing), is the cynical and superficial deployment of sympathetic messaging to the LGBTQIA+ community. Clumsy marketing to an often ignored or abused minority group is always going to cause offence, so

I’ve firmly rejected the sort of attitude that’d mutter “You just can’t please some people.” While people who just can’t be pleased do exist (I don’t mean asexuals), that’s not the issue with rainbow-washing. In short, if you’re editing your website to slide a rainbow banner in, please pick your associated slogan with care. “Remembering gays exist for our own financial benefit!” or “Jumping on a convenient bandwagon to boost profits!” should be avoided. As a porphyrophile (a lover of the colour purple) I understand it’s a shade associated with creativity and decadence, but in the classic rainbow pride flag I’m told it stands for Spirit. Life, healing, sunlight, nature and harmony are in the colour-meaning mix, too. Art, magic, and serenity are also sometimes listed. Diversity and inclusivity, pansexuality, non-binary… Luckily any woolliness there might be around the flag – or any flag. Take your pick: Bisexual Pride. Drag Pride. Straight Ally Pride. Leather Pride. Rubber Pride.

Bear Brotherhood Pride – means nothing to me. Different interpretations of multiple-coloured bands undermine the meaning of the flag no more than the EU’s stars not representing individual countries does. The point is, they’re all on the flag – even more so on the broader Pride flag. If purple means spirit, I’m just glad it made the cut and gets to be flown.

Over the rainbow

At the Stonewall Inn, New York City, back in June 1969, there was an uprising. This became an annual event in commemoration of the Stonewall Riots, beginning in 1970, with marches for gay rights. In 1999 Pride Month got official recognition from the Clinton administration – an upgrade from Gay Pride Day, the last Sunday in June. In the years since those early protest marches, Pride has broadened and, arguably, softened. Much like myself. It’s friendlier with more street-partying drag divas and fewer shouting leather daddies with megaphones. (Still lots of leather daddies, just without the megaphones.)

In practical terms, for the adult industry (and indeed, the world at large), it’s a chance to collectively say: “We’re fine with buggery and scissoring, boys who’re girls and girls who’re boys, pink porno princesses and giant oily-muscled black men in the tiniest of underwear.” I’d say the adult industry has a much narrower gap to reach out across than, say,

Marks & Spencer, and thus has an easier job.

Gay-focused stores have zero reaching around to do, but I’m still sure there are extra flags, more rainbow-striped jockstraps, and feather boas around the till area.

Perhaps there’s a new headerboard above the Oxballs, a refreshed display of rainbow dildos – both individually coloured models artfully arranged, and striped ones in a range of flagbanded designs – and an LED rainbow lamp has been slid on to a shelf to colour-change slowly and draw attention. Maybe someone’s been to a hobby/ crafting/DIY store, bought a selection of sticky-backed plastic rolls, and made a rainbow path of stepping-stones through the shop. “Careful! The floor is intolerance!”

Shelf edgers, usually just a glossy black, are a riot of colour. There’s a pink boa in the chandelier, AmWhatIAm on the stereo, lipstick kisses on the mirror, a thick layer of fabulousness from floor to ceiling, more glitter, pizazz and jewelled butt-plugs than usual, and enough sparkle to choke on. The controls have been set to Awesome, the passengers have been firmly strapped in, and this stretch-limo-party goes on ’til dawn, baby! Theming could be much less on-the-nose, of course. Dress your female mannequins in dinner jackets, add fake moustaches, mess around with gender roles. If your male mannequin isn’t looking ready for the RockyHorrorfloorshow, are you even in adult retail? And if my 1970s reference is a lot older than you, I mean fishnets, a basque, nipple tassels… Metallic gold lamé has been waiting all year for this – don’t let it down. If you’ve room and time for a new window display or in-store tableau, go ahead and subvert. Everything in black, except for one mannequin

wearing rainbow shades. Astonishing paint splashes to create a rich setting for the most colourful lingerie ever devised by man – you could use more of that Fablon to make cleaning up the display in July much easier. Add some appropriate shirts for staff. Peacocking is dressing to attract attention, but I’m sure it’s possible to peacock a room or display bay. Online retailers perhaps have a bigger challenge. How best to adapt the site to reflect Pride, beyond adding some rainbow or Pride flags (in any of its many

Jewelled butt-plugs

Rainbow dildo

identity in that, for a future anthropologist) to acknowledge it? Well, additional promotion of appropriate products would be the most obvious thing, and I include trans lines (see my other article in this issue of ETO) and strap-on harnesses in that. Adapting the iconography of Pride is now OK because the thing you’re referencing – the Pride flag – is well-established and known broadly enough to (carefully) riff on. Combining it with your own logo is probably safer than changing its colours to your branding colour palette, but there are many creative options.

The double rainbow

Manufacturers haven’t sat on their laurels while the world has moved on. People born in 2007 will be getting drunk quite legally at Pride events, and people born in 2009 will be… well, they’re 16. If they want to indulge their teenage animal passions with lesbians twice their age, I’m both powerless and disinclined to stop them. My point being the cultural weight of the opinions of Boomers, Gen X – and even Millennials –is all diminishing. This is the age of the Gen Z (born between approximately the death of Diana in 1997 and the London Olympics in 2012) and you can see it in mainstream advertising, product design, and attitudes towards pretty much everything. For me, in the adult market, this is best expressed in

Creative Conceptions’ Unihorns range. Cute, marketed in an ungendered way which says “if you’d enjoy this, it’s for you” – yes, the hands in the poster are well manicured. What of it? – and colourful, they speak to me of a generation brought up on Japanese and Korean teen culture. Adults who’ll happily say “Kawaii!” in polite company. They’ll be tattooed, vape, and perhaps wear cat ears to work. Gen Z don’t care if you’re gay, bi, straight or trans (unless they would like to sleep with you) and they don’t care if you’re him, her, or they. They care that you appreciate their choice of meme when they express an opinion, and that they’ll never own their own house.

Acceptance of difference goes beyond gender identity and sexual preferences. It goes to products too, which means more stores and sites carrying some of the wilder items available. If you’re not stocking Colon Snakes, are you even in… etc.

The creators of pleasure products are more aware than most of market changes and they’re systematically updating their offerings. For Pride

Rainbow tail butt-plug

Avant by Blush© Pride dildos

specifically, I’m guessing they’re looking at how to add rainbow/Pride flag colours to more items – because, honestly, beyond that, what is there? Let me suggest vertically rather than horizontally-striped dildos, spiral-striped plugs, and packaging which includes more sparkle in the spot gloss-printed portions. For the curious, the Pride colours (as of 2024. I don’t think there’s been a further update) mean the following: Black and brown represent people with diverse skin tones. Pink/baby blue/white represents the trans community, and the arrow shape is to reflect progress. The purple ring on a yellow background is for the intersexed. It highlights several genders (neuter, fluid, male, female, intersexed –because even chromosomes aren’t a black-n-white situation – indefinable-but-great-fun-at-parties…) as well as several orientations including lesbian, gay, bisexual, queer/questioning, and asexuality. Where hugs are fine, but kissing may or may not send out the wrong message. Actually, maybe hugs aren’t fine. People are free to set their own boundaries – I too have been the victim of unwanted hugs from someone who later turned out to have Covid-19, so feel it’s a perfectly justifiable thing to want to avoid. You can see why LGBTQIA+ has that plus on the end because, however you define roles and preferences, you’re always going to find an agender poly-demisexual who doesn’t slide comfortably into any narrow pigeonhole. Lube or no lube. Language has changed but you recognised most of those words. I think the differently-

abled are also represented within a broad/er reading of the flag’s meaning. For me, that’s Pride. DragRacehas been on TV for 16 years. Drag performers are practically mainstream now. You will see a drag MP before the millennium is out (gave myself a lot of breathing room there) and gay and lesbian presenters on TV and radio are no longer playing it up for laughs. It’s not especially relevant who they’re sleeping with when it comes to the job of introducing Margaret Atwood or a new Pulp single. While comedians will reference their sexuality and make jokes about it, that’s rarely in the mocking tone of a less chivalrous age: the 1970s again. There are parts of the world where anything deemed less than “ordinary” is still illegal – even a capital offence – but as country after country made same-sex marriage an option, the more civilised nations turned a corner. Stonewall and Pride played significant roles. And thus, as a measure of some of the nicer things about humans – love, kindness, empathy, just-letting-themget-on-with-it-without-sticking-my-nose-in – Pride has an important place. Not just for those who feel “different”, but for the majority who feel depressingly normal. And fat, and bald. The whole bally lot of us have to share a planet. A planet which, let’s be honest, has bigger concerns than people without a Y in their DNA who wish to be called Him, women who are repulsed by male anatomy (absolutely. Aesthetically speaking, “dangly” is not a word to inspire. Nor is “pendulous”, mind…), and men who wish to attract

Wood-E, are you enjoying the hot weather?

neighbour is mad

his wife!

Vibez Wood-E

at

Come one, come all

Thursday 31 July is National Orgasm Day, celebrated in countries including the United Kingdom, the Netherlands, Canada, the United States and Australia. It’s a fairly safe bet that as a retailer, a huge chunk of the products in your store are aimed at orgasm(!), but here’s a selection of newer items, stand-out styling and “prize every time” winners to help you and your customers make the most of National Orgasm Day.

Arte (Tenga)

Why hide your pleasure products when you can proudly display them? Tenga’s Arte pair of reusable male toys give users super-tactile sensations thanks to a structure that encases a stretchy, soft elastomer inside an even softer material. But perhaps more excitingly, they look like works of art.

Enigma

Double Sonic (LELO)

LELO’s Enigma Double Sonic takes a different approach to experiencing orgasm: it targets the A-Spot (aka the anterior fornix erogenous zone), located deep inside the vagina between the cervix and the bladder, along the front vaginal wall. The triple-stimulation massager’s sonic waves stimulate the clitoris, while the insertable tail targets the G-Spot, and deeper waves reach the A-Spot.

Climaxxr360 sex machine

(The Banger, via Orion Wholesale)

Saddle up! The mains-powered Climaxxr360 is fitted with a nubbed vibration seat that can be used with two realistic dildos and a butt plug. Users can adjust the height of the seat on the sturdy frame – the seat can be tilted 180° in both directions, or removed and used without the frame.

ohhhhh!!! Why orgasms are good for us

Every customer through your doors has their own reasons for wanting to reach peak pleasure, but orgasms don’t just make us feel amazing – they can be good for us, too.

At the moment of climax, bodies release hormones and chemicals including norepinephrine, serotonin, dopamine and oxytocin, which enhance our mental and emotional wellbeing. There’s loads of research into orgasm – and why not? Imagine being on the test panel for that study – which suggests orgasming may lower stress, improve sleep and generally boost mood.

But more than that, reaching those pleasurable heights helps us learn about what our brains and bodies want, the different fun provided by solo and partner/group play, and – crucially for our industry – the toys, products and supplements that help us along the way.

G-Spot Wave 4

(Satisfyer)

The G-Spot Wave 4 features Satisfyer’s new Robotic Technology, which mimics the sensation of a finger caressing the G-spot with an intense spiral wave motion. The super-soft silicone toy has 12 programme options for transmission of powerful vibrations – plus, it’s IPX7 waterproof.

Lovense Lush 4 and Gush 2

Loving Joy lubricants

(Net1on1 Wholesale)

New releases in Net1on1 Wholesale’s Loving Joy range include the warming lubricant (30ml and 100ml) and the silk hybrid lubricant (30ml, 100ml, 250ml), a blend of silicone and water-based, so it offers the benefits of a silicone lube but no residue. The flavoured lube range now also includes peach, strawberry and chocolate (we’re told the chocolate actually tastes pretty good).

Perfect Kiss (Satisfyer)

Satisfyer’s classic air pulse vibrator is the ideal “take it with you” orgasm-enhancer. The sleek, angled design allows for precise stimulation, while users can choose from 30 intensities of pressure waves from its magnetic power engine. It’s also quiet and compact, so it can go in a handbag!

Remote-controlled toys are great for adding spice and surprise to couples’ play, but if the user is on one continent and their partner on another, Lovense’s Bluetooth-connected devices are a game-changer. Using the remote app, users can sync the Lush 4 G-Spot vibrator and Gush 2 penis massager so they can experience simultaneous pleasure.

Mina range (Net1on1

Wholesale)

Net1on1 wholesale recently rebranded its female-oriented Mina range – the fun, brightly coloured collection now includes the 10-function Glossy Lipstick vibrator, and three new remote-controlled love eggs: the Divine, Celeste and Astral. Also in the Mina range, look out for the Echo and Surge “strapless strap-ons” – a vibrating inner fits comfortably inside the user so they don’t need a strap.

(mildly or wildly, depending on what the user chooses).

Lush 4

Gush 2

Pulse Duo (Hot Octopuss)

Hot Octopuss has revamped its Pulse Duo following user feedback: the hands-free couples’ toy is now more comfortable and more compact. It’s designed to encourage both a shared intimate experience and experimentation in mutual masturbation (“non-penetration penetration”). The unit can sit on the penis while the partner grinds against it, or alternatively the toy can be used solo, hands-free.

Skins Excite Gel (Creative Conceptions)

Skins’ clitoral enhancement gel was created to bridge the “orgasm gap” that can exist between men and women in hetero encounters. The gel is ultra-light and heightens sensation in female intimate areas. Made from a blend of aphrodisiac ingredients, it can also act as a lube… and it can be used solo as well as with a partner.

Secret Dome Bukkake, La Niche and Scandale (via Playharda Wholesale)

An orgasm doesn’t just come from the genitals: the mind plays a huge part in sexual stimulation. Secret Dome creates portable bondage boxes, designed to act like a pop-up dungeon. The boxes can restrain a single person inside, while those outside can reach in. The larger boxes can accommodate multiple participants for group fun, and anyone on the outside can watch through the peep holes.

Womanizer Enhance (Lovehoney Group)

Womanizer’s new Enhance combines the brand’s Pleasure Air technology with rumbly vibrations and promises “a pleasure experience like never before”. And Womanizer has the stats to back up its claims: not only did its own 50-person global test panel report a 100 percent orgasm rate, but a Berlin Institute for Innovation survey of 102 women also recorded 100 percent.

Orion’s bestselling VibePad has been updated to a compact, travel-sized model, the VibePad 4 Intense. The cushion toy now includes an optimised motor in its larger mound for deeper vibrations, and 10 vibe modes that can be controlled either on the toy or remotely. Orion say: “The sensations can be felt from the clitoris right to the anal area.”

1on1wholesale.co.uk

creativeconceptions.co.uk

hotoctopuss.com lelo.com

lovehoney.co.uk

orion-wholesale.com

playharda.uk satisfyer.com

tenga.co.uk

(Orion Wholesale)

API Expo 2025

With members of the public welcomed into this year’s API Expo alongside industry professionals, it was always going to be a busy three days. But, as ETO publisher Jason Dante discovered, it was still a hugely important meeting and networking event.

With more than 60,000 visitors coming through the doors of the Shanghai Convention and Exhibition Centre of International Sourcing over three days, API Expo 2025 was a genuinely bustling, vibrant show.

Those tens of thousands of guests browsed stands from 400 exhibitors, checking out emerging and evolving trends in the adult products industry, and cementing the show’s status as a key platform for business opportunities, networking and product exploration. Despite some shifts in the format and product offerings, the expo once again proved to be a

vital meeting point for professionals in the adult industry. The layout of the expo followed the tried-and-true formula of previous years, with large stands on the first floor, medium-sized booths on the second, and boutique fetish brands occupying the third floor (for European attendees, that’s the ground, first, and second floors). This well-planned layout allowed for seamless navigation and ensured that every exhibitor was given the space to make an impact.

This year, the show was proud to have Satisfyer as its headline sponsor, which further elevated the prestige of the event. As one of the most recognised names in

the adult product industry, Satisfyer’s sponsorship highlighted the brand’s continued commitment to innovation and leadership in the market. The company’s presence was felt throughout the event, with many attendees eager to learn about the brand’s latest offerings.

New seminars

A notable addition to this year’s event was the seminar sessions, which proved to be a big hit with attendees. These well-attended events-within-the-

INTT Cosmetics stand

event offered valuable insights into key trends, market strategies and emerging technologies. The sessions provided a rich opportunity for industry professionals to engage with thought leaders, discuss best practices and stay ahead of the curve in an ever-changing marketplace.

There was a minor adjustment to the format of the show this year: on Friday, the doors were open to members of the public. However, API Expo still retained its professional atmosphere. The shift to allow public visitors led to an increase in foot traffic, resulting in busier aisles and greater energy on the show floor. This change created a lively atmosphere, with attendees able to engage with consumers, understand their preferences, and receive immediate feedback on products. While this dynamic was new, it added a layer of excitement to the event, further enriching the networking experience for many. One of the noticeable trends in 2025 was the absence of some European and American exhibitors. Although companies such as Satisfyer, Svakom and Nexus maintained strong presences, the overall number of

European and American brands was smaller than in previous years. Nevertheless, this shift provided space for smaller and emerging brands to shine, offering visitors a wider variety of innovative products to explore.

Make dildos great again

In terms of product offerings, while there may have been fewer new product launches or groundbreaking innovations compared with previous years, there were still several notable trends on display. In particular, non-chargeable goods – including discreet products and items designed to resemble fruit and vegetables (and beer cans, which contained masturbators) –captured attention with their novelty and realistic designs. Given the current global climate and shifting trade dynamics, products such as the “Donald Trump dildos” emerged as an unexpected hit, sparking conversations and catching the interest of international buyers.

Animé sex dolls also continued to make their mark, while an increasing focus on subtlety and realism in design was evident in the array of products on display. These trends reflect the ongoing desire for products that offer unique, sophisticated experiences for both consumers and businesses alike.

The huge number of attendees reflects the event’s continued appeal on a global scale. While some exhibitors observed a slightly quieter atmosphere than in previous years, many reported productive meetings, confirmed orders, and valuable connections made throughout the event. The API Expo remains a key gathering place for industry leaders and

professionals, offering unparalleled opportunities to network, learn and discover new products and trends.

Thinking about 2026

Looking ahead to API Expo 2026, the event remains a prime opportunity for European exhibitors to connect with global buyers and showcase their products to the thriving Asian market. For European buyers, it offers an essential platform to explore the latest innovations from Chinese manufacturers and source new products to import for their own markets. With each edition of API Expo, the organisers continue to refine and enhance the experience, ensuring that it remains an unmissable event for anyone looking to stay ahead of industry trends and expand their global reach. With this in mind, there’s every reason to be optimistic about the future of the API Expo. As the organisers fine-tune the balance between trade and public interaction and continue to provide a cost-effective platform for exhibitors, we expect the 2026 edition to deliver even greater value and excitement. For European exhibitors and buyers seeking to expand their global presence and tap into the thriving APAC markets, the API Expo remains an unmissable event. Mark your calendars for next year and take advantage of myriad opportunities that await.

See you at API Expo 2026!

Social Intercourse: keep the faith

In your shadowban era? Adult industry brands can still grow on social media, despite platforms or guidelines resulting in content being hidden. Maria Prendeville examines how to work around the algorithm.

Social media can feel like a minefield right now, especially for businesses in the adult industry. Just when you think you’ve found your groove with content, the algorithm changes, a post gets flagged, or worse… your entire account disappears overnight.

With reach down across major platforms and content policies becoming ever more ambiguous, it’s easy to feel disheartened. But if there’s one thing worth holding on to, it’s hope. There are brands in our space that are not just surviving – they’re thriving. You can too. The general public are seeing huge value in pleasure, investing in products that are now part of their self-care routines, and the need for connection is more vital than ever before.

The key is understanding how to navigate the evolving digital landscape, work around the algorithm, and build a community that bigs you up when you’re in the pits (read: shadowbanned).

What’s an algorithm?

We throw this term around on the daily, perhaps without properly understanding what it is. In simple terms, an algorithm is a set of computing rules a social media platform uses to decide what content to show, and to whom. It’s the invisible gatekeeper behind what trends, what gets buried, and who sees your next post. Algorithms are designed to prioritise engaging, relevant, or “safe” content, often leaving adult, sex-positive, marginalised (for example, LGBTQIA+) and body-celebrating brands and communities on the sidelines.

When your content doesn’t follow the ever-evolving (and often opaque) platform guidelines and algorithms, it might be demoted or hidden, a practice known as the shadowban. That’s when your posts still exist but are shown to fewer people, or to no new followers at all.

But algorithms aren’t your enemy. With the ever-changing policies in this current climate, it’s no surprise social media platforms are clamping down in order to abide by the larger rules at play. What we can do is create a solid marketing strategy that plays by the rules, have back-up accounts and measures that ensure we mitigate risk, and back-up channels for when the socials get tough.

Reach is down…

…and it’s not just you. It might be a relief to hear that it’s not just the adult industry suffering, but reach is down across all industries. Why? Big Tech’s business model is shifting. Platforms such as Meta are pushing more brands to pay for advertising, even while tightening rules on what’s considered “advertiser-friendly”. That means creators in the adult and sextech – and even wellness, lingerie or women’s health – spaces are squeezed from both sides: they are limited in how they post, and often restricted from advertising.

But that doesn’t mean organic growth is dead. It just means we need to play smarter.

Brutal censorship

Lucy Banks (IG @imlucybanks), OnlyFans creator turned marketing entrepreneur and now founder of Million Billion Media, a marketing and PR agency for the adult industry, knows first-hand how brutal social media censorship can be. Her journey began just months before Covid-19 hit and, while her timing helped her to ride the social media wave, she quickly realised that platforms are fickle.

“I lost a TikTok account with 30,000 followers,” Lucy shares. “It was my main source of subscribers. I’d spent so much time building it up, and then it was just gone. That was the moment I felt defeated.” But she rebuilt. Within three weeks, she had another 30,000strong following on another one of her back-up TikTok accounts.

Her takeaway? “Don’t get emotionally attached to your socials. You do not own it. You’re at the mercy of these social media platforms, so always have back-ups.”

That mentality has helped her clients to stay grounded, too.

“We’re businesses, but we’re not being taken seriously by platforms,” she adds.

“Even when people play by the rules, we’re still getting removed.”

How to grow

So what can you actually do? Here are several, actionable ways to continue growing, even in the face of shadowbans and ever-changing algorithms.

Use what you already have

You don’t need to reinvent the wheel. Dig into your content archives and repeat your key messages. Chances are many people missed your posts the first time around. Reuse them with new captions, visuals (or the same set-up but in different clothing and settings) and repost to your multiple accounts at different times.

Tap into the power of micro-influencers and real customers

While influencer marketing is still effective, there’s growing public fatigue around mega-influencers getting endless free products. What people really

Maria Prendeville

authentic reviews. For example, take a page from German pillow-humping saddle brand Entzück Dich Selbst (IG @entzueckdichselbst), which gladly reshares every tagged post and story from its customers. This content doesn’t just showcase the brand’s product, it creates a community. That’s algorithm gold.

Prioritise owned channels

Lucy Banks is a vocal advocate for getting off the algorithm hamster wheel. “I was the only OnlyFans mum doing mainstream media: TV, podcasts, articles. Now, people still reach out from podcasts I recorded years ago. Socials are fleeting. Media is long-term.” Email marketing, blogs, podcasts and Reddit are powerful ways to build lasting relationships. People who find you through search or podcasts are often more likely to convert because they’ve already spent time with your voice or story. And the good news? You’ve already built up a solid bank of content on your socials that you can reshare in the form of emails and blog posts.

Tailor your platform strategy

Some platforms are more tolerant than others. While Instagram and TikTok can drive visibility, they’re also notorious for takedowns. Lucy now recommends

putting more energy into Reddit and X (formerly Twitter), as her clients are reaping the rewards of growing on these channels.

Her advice: be strategic. Instead of blasting promos and explicit content, tailor your posts to the subreddit or audience you’re trying to reach. “You can be clever on Reddit,” she says. “Think beyond the obvious. Engage in conversations about work/life balance or motherhood, for example, or threads that aren’t directly adult-content explicit and instead are related to day-in-the-life type content. Tailor your Reddit profile and you’ll stand out.”

Play with the algorithm

Algorithms reward consistency, engagement and relevance. So how do you work with them without watering down your brand?

Diversify your content

Don’t just repost the same thing across all your accounts. Change up your audio, crop your video differently, or post non-work content such as behind-the-scenes footage and recent business wins.

Use “algospeak”

Instead of explicit terms, use cheeky emojis or coded language (eg “spicy site” instead of “OnlyFans”), and tell stories about your business and brand rather than simple one-liners such as: “Subscribe now for a sexy sale.” The algorithm doesn’t favour such overt messaging. Top tip! People don’t want to be sold to in such a direct manner, they want to get to know the people behind the brand they’re buying from.

Engage back

Every comment or tag is a chance to show you’re listening. Respond, repost, and celebrate your followers and people who make the effort to share your posts and page. Go a step further and message them directly to strike up a conversation. What do they love about your brand? What types of content would they love to see more of from you?

But the golden rule? Don’t put all your eggs in one basket. “You need a Plan B,” Lucy stresses. “Have multiple accounts on one platform and use scheduling tools, but also have a back-up marketing channel. Whether that’s your website, an email list, or a podcast guest spot, make sure there’s somewhere people can find you if your socials disappear.”

Staying hopeful

Look, we’re not sugarcoating it. The current digital landscape is rough. But even with strict content regulation and algorithmic bias, there’s still opportunity. Adult brands that stay nimble with multiple accounts, get strategic with diversifying their content, and connect with their audiences in meaningful ways can absolutely thrive.

Lucy’s parting advice? “Your account will most likely go down at some point! It’s a reawakening, so use it to refocus your energy and strategy, and quickly move on to the next account. Every now and then a smaller account will pop off and take over your previous main account. Try not to build an emotional bond with your social media!”

This isn’t about “beating” the algorithm. It’s about being smart and building something beyond it. That’s the kind of hope this industry needs more of.

Have you got a story of your own about rebuilding after account deletion or growing in the face of the shadowban? We’d love to hear it. In the next part of this series, Maria will explore platformspecific strategies and tools you can use to grow your digital presence.

Lucy Banks

Entzück Dich Selbst’s Instagram

Business to business: going one-on-one as a manager

One-on-one meetings are often a really good way to get the most out of your staff, especially in a small team. Adam Bernstein looks at how best to prepare for a one-on-one.

In the cut-throat world of retail, managers of small businesses need to know exactly what’s going on and to understand threats and opportunities as they present themselves. Managers should also appreciate how their staff are feeling. Discontent can manifest itself in poor performance and staff turnover.

In most situations, the best way to find out what’s happening is to hold one-on-one meetings with individuals to gauge the temperature. Some people really don’t mind meetings and aren’t fazed by being one-on-one with someone else –either as a manager or staff member. But for others, especially those new to their management role, the idea gives them the chills. However, with proper preparation, this needn’t be the case.

Different views

A 2017 spinach.ai survey titled Thestateof one-on-ones (which was updated in 2019) questioned more than 1,000 people about one-to-one meetings. Findings revealed that both managers and employees felt that such meetings were important but didn’t agree on how they should be conducted. In fact, 70 percent of managers and just 53 percent of

employees rated these meetings 8, 9 or 10 out of 10. Interestingly, 75 percent of managers reckoned that employees left the meeting motivated while just 58 percent of employees said the same.

But when the survey discussed how a good one-on-one session can help employees feel motivated, 50 percent saw such meetings as helping them to become more successful in their role, 30 percent felt more positive after the meeting, 11 percent came away feeling closer to their manager, team and the organisation, and nine percent saw the meeting as a way of providing feedback and being listened to. Given that such meetings are especially important in high-pressure and fast-moving retail environments, anything that gives a small employer the edge over rivals must surely be welcomed.

To make the most of these meetings, it’s vital that the manager calling the meeting prepares – a process that is neither hard nor time-consuming.

Don’t waste time

Everyone knows, or should know, that preparation is everything, so when they walk into a meeting they know why they’re going in, what they want to achieve, and the history of what is being discussed.

As a manager, this means knowing what staff are working on so you don’t waste precious minutes just to get up to speed – this time could be used more profitably uncovering new and fresh information. It therefore makes sense to prepare for the meeting beforehand by understanding the latest position on the topic or employee in question. It’s also worth looking through the contents of minutes or documents from the last or previous meetings and checking for any action points that should have been completed or need following up. Understanding all this will help you to formulate questions to pose in the meeting.

Creating an agenda

It’s all well and good when the manager creates the agenda… but that’s going to be, by definition, one-sided. In contrast, having the other person create the agenda – before the meeting, and from their perspective – will help them with any questions and concerns they have.

As a manager, you will of course have outcomes that you want to achieve. However, it doesn’t hurt to let the other person vent their feelings first before returning to your objectives. Indeed, following this tack may make the other person feel both engaged and valued.

Of course, you’ll will want to review the employee’s agenda before the meeting and offer up any additions to topics they want to discuss. The main talking points shouldn’t be a surprise to either side.

Desired outcomes

While we’ve seen that it makes good managerial sense to let an employee write the agenda as they see it, it nevertheless is important for the manager to do the same in order to keep overall control of the meeting. This means independent thinking to consider any concerns you may have in relation to the employee: for example, how they work with others and in the team as a whole, whether they are being stretched, or any general team issues that need addressing. For example, during an appraisal, you could consider grouping questions and thoughts into subject areas. Here are some ideas:

Performance

How can your employee improve (in terms of what they can do differently or similarly) and – by extension – how can you improve?

Career

How can you enthuse your employee – and, at the same time, help them with career goals and/or setting targets.

Concerns

What’s on your employee’s mind? Issues that have been left unspoken could detract from overall business performance.

Personal

Is anything going on in the employee’s private life that may affect how they’re working and interacting with others?

These four subject areas should help you form questions that will keep the conversation flowing. It’s important to remember that questions posed should be open and use phrases such as “How?” “What?” and “Why?” to prevent closed or short answers. It’s useful to have several questions on hand for each of the four areas outlined above. And even if you don’t ask them all, it’s good to have them on tap just in case conversation becomes difficult or dries up. Here are some suggestions for suitable questions.

• What does motivation look like to you and how do

Making the most of one-on-ones

Reinforce that one-on-ones are a priority with the team

Regardless of how a manager personally feels about small meetings, they can be assured that several people on their team find them important and see them as a motivating or demotivating experience. It’s therefore important to make a commitment to make such events great.

Get aligned on what’s going to be discussed and why

Do this well in advance of the meeting. This allows both parties to arrive prepared to have a meaningful conversation and make the best use of the time. This is perhaps the most important thing to do consistently.

Create the right environment for the conversation

Especially the most crucial conversations. Find a place that minimises distractions. Managers should choose a time when they won’t be stressed by other important deadlines or meetings. Equally, they should block time before the meeting to compose themselves and get into the right mental and emotional state. Also, it makes sense to be watered and fed.

Clearly document key points, outcomes, and action items

The best way to make sure a manager covers as much ground in one-on-one as possible is by not unnecessarily covering the same things over and over again. Make each one-on-one meeting a continuation of the last.

Don’t leave all the communication to the one-on-one itself

A lot can be covered between meetings through various other forms of communication. However, it should be kept centralised. Keeping track of information and action items can be a major asset.

you feel about your work?

• What is stopping you from performing at your best… what can we do to help you?

• How do you feel about the feedback you receive –is it too much, too little or about right?

• Can you outline a problem that you’ve tried to resolve but wish you’d handled differently?

• How do you feel about your long-term career goals?

• Is there another part of the business where you think you can also add value?

• What plans do you have for holidays this year?

• Are there any family celebrations that you’re looking forward to this year?

Truth be told, if you ask personal questions at the start of the meeting, it can really help to break the ice and open up the conversation. This kind of gentle start to an appraisal or one-on-one meeting can relax your employee and stop them feeling on edge (and therefore less likely to offer their true thoughts). And for you as manager, a more stilted meeting will be “cold” and less enjoyable.

A two-way street

Just as an employee might have concerns about attending one-on-one meetings (worries about receiving unwanted news or feedback, perhaps), as manager, you may feel uncomfortable being in a position where you have to feed back something that your member of staff may not enjoy hearing. But that’s the job.

Even so, it helps to remember that a one-on-one meeting is meant to be a two-way street. The manager may be running the meeting, but you are primarily there to listen and absorb information being shared by the staffer.

Summary

One-on-one meetings can be difficult, but they needn’t be. With a little preparation and planning they can be a great way to pass information and concerns in two directions for the benefit of all.

MYSTERY SHOPPER

LONDON

Globetrottingisallwellandgoodbut,likeDorothyGalesaid,there’sno placelikehome.London–LondiniumtotheRomans–istheUnited Kingdom’s(adampislandwestofthecontinent)capitalcity.Howdo itsadultstoresmeasureuptothebestofEurope’s?

Ann Summers, Oxford Street Harmony, Charing Cross Road

Honour/Skin Two, Waterloo

For many Brits, Ann Summers is the first brand that springs to mind when you say “sex shop” and Oxford Street is often cited as England’s prime shopping street. So where better to start than this attractive branch towards the thoroughfare’s east end? Unusually, there’s a tattooist based downstairs (in what was once retail space), but the stairs include many historic photos from the company’s long history, as well as catchy signs: The Rabbit is Our Spirit Animal etc.

White stone flooring with a black border, mostly white slatwall, decent lighting and music, plus a sparkly band at the top of the walls made for a pleasant environment in which to browse £30 leopard-print bras. Add a welcome from a couple of members of staff, an offer of help, and I was into the ruder part of the store.

Petite by Moregasm – an AS brand that seems to have done well for the company – G-Spot Vibe which had been £48, now marked down to £38.40, looked great value and I noted a medium Strap-on-Me from Lovely Planet for £70. Nice to have the size displayed very prominently on this range. Self Love Magnetic Knicker Vibes featured on a poster, used to upsell lube and toy cleaner too.

In the minus column, glossy black-doored storage cubbies below the stands were smeared with fingermarks – and, in one case, the door was missing altogether. A wall behind the clothes rack outside the fitting rooms showed a lot of scuff damage –scratched-n-bashed – but a great location helps to maintain a good score.

I had a couple of options for Harmony stores but picked the lower-profile one, a short walk from the chain’s Oxford Street branch. The Romp brand of toys was well advertised in the windows of this corner-plot shop, where screens also drew attention. Inside I found a wooden floor showing signs of wear-n-tear, staff restocking, and lots of product, clearly arranged, mostly by brand. LELO, Fifty Shades on a circular table below a feature light and suspended curtain of golden beads, FUN FACTORY, Vibe, Romp (“German design, Chinese made” – good branding/packaging), Happy Rabbit, more Strap-on-Me, wigs… However, it was the version of slatwall behind it all that I found myself admiring. A sort of grey ridging, which looked modern and cool, and gave fine control of peg positioning, resulting in tight displays. Lovely and neat!

Lots of Leg Avenue, lingerie, costumes (£70 French maid) and more led me to the stairs down to the cellar, below a cheeky slogan neon sign. Subterranean treats included burgundy walls, £9.99-£19.99 DVDs (rather patchy shelves), a bondage alcove needing more lighting in the corners and repair to the ceiling, and Rouge cuffs, collars, spreaders, floggers, a £14.99 urethra plug and more. £54.99 for a pink rabbit-girl costume, ElectraStim, fetishwear, So, PVC Nurse uniforms for £44.99… Art on the walls and a friendly atmosphere both made for an enjoyable visit to the edge of Soho. While AS scrapped into four-star territory, this Harmony shop came close to five stars thanks to a wide range of interesting lines, faced-up shelves, and crisp all-round presentation.

A feature of this fetish-focused store is its fun windows, and they didn’t disappoint as I worked past busy food stalls in Lower Marsh market to reach the buzzer-entry door. I was ushered in with a big smile from a small woman, and left to browse PVC and latex clothes, corsets (£80 leather-look Vixen, with buckles), wigs, thigh boots and perhaps London’s widest range of men’s fetishwear. The two rearmost rooms in the right-hand-side of the shop (it’s a little bit of a maze, but every doorway gives you fresh stuff to look at so it’s enjoyable to explore. So long as you like non-slip metal surfaces. They’re everywhere) had leather-look kilts, wet-look shirts for authoritarian roleplay, some dark slatwall, spotlights, gloves, an £80 Skin Two red latex T-shirt, £150 shiny head-cage, and lots of CCTV cameras.

£54.99 PVC/£199 latex Maids uniforms, Doxy, Music Legs, Dreamgirl, and Elegant Moments lingerie by the till, things with spikes in a glass-top counter display, and a fetish shoe collection took me to the stairs. While downstairs has expanded into the neighbouring shop, upstairs (a little steep and tight) hasn’t, leaving this area – mostly toys and accessories – a bit cramped. An unpriced ball gag irked, but generally everything was as I’d want it to be, with a clearance section of outfits, yet more Strap-on-Me, trans magazines, translucent PVC, masks, CalExotics’ pink screw nipple suckers for £13.99, and red walls giving a warm glow to everything. I soaked it up and left with the same vibe. A shop to return to in civilian mode!

London’s wider metropolitan area is the largest in western Europe, containing around 15 million people, while the main city homes nearly nine million. London was the largest city in the world until it was overtaken by New York between the wars. Wrecked by plague, the Great Fire of 1666, various global conflicts – and some dubious architecture – London has been renewed, rebuilt and hosed down periodically to remain a key financial centre, cultural hub, art and fashion nexus.

Big Ben, Buckingham Palace, Tower Bridge, the London Eye observation wheel, the Tower of London (built shortly after the Norman Conquest of 1066), The Shard… the list of iconic sites and sights only gets longer if you add Bridget Jones’s flat,

Clone Zone, Old Compton Street

places 007 has looked moody, the Tube station where you could meet an American Werewolf, Notting Hill’s travel bookshop, Harry Potter’s former haunts, and so on. So, pull on your ones and twos (shoes), whistle and flute (suit), polish your Cockney Rhyming Slang vocab, and dive in!

Simply Pleasure, Soho

Having found the Earl’s Court CZ empty, I was directed to this branch by a sign in the window but had several other gay-focused store options: Prowler Red, Regulation, Prowler – they’re all within a few minutes of each other. I stuck with CZ as I enjoyed the music I could hear playing inside from the street. No one gave this (evermore) middle-aged woman more than a glance, but I did get a welcome. So, I looked over Nasty Pig (£54.99 for a shiny black baseball cap), £94.99 Mr S Leather harnesses, £74.99 for neoprene dog masks (big variety of colours), £27.99 for neon undies, Envy harnesses, and a glass case of shiny ball weights unmolested. This all wrapped in dark walls and an industrial concrete floor. The sort of environment that makes stripped hazard tape by the door – a bit of a step to clear – practically acceptable. The cellar is significantly saucier, and you descend to it past colourful messages on the stairs’ walls. TitanMen by Doc Johnson included the £19.99 Rumpy – good name –and I admired Titus silicone anal balls for £39.99. Cheap, given the size. Speaking of size: an ass-tounding array of Hankey’s Toys, including three sizes of traffic cone in orange. The smaller one was £179.99. A sign said “It is possible (with lube and practice.)” Amen!

ElectraStim, poppers behind the counter, loads of Oxballs lines, dog tail plugs, nipple clamp pullers…A huge range, well displayed. Hard to know how it could be improved upon. On that basis, full marks to Clone Zone!

Soho still has a smattering of conventional adult stores, including in Walker’s Court, the heart of the vice-filled domain of iniquity the area once was. Eros and other names from the 1970s and 1980s still linger, but I decided to focus on a branch of Simply Pleasure as I usually enjoy them. That’s brand value for you. This one had flags outside, making it more visible to pavement plodders, and had a double entry configuration. Always a treat.

Another generously proportioned store, I noted a £500 spanking/bondage bench down to £400, lots of colourful creature cock dildos, £65 for a Black Level black skater-girl dress, Me You Us lines, Glas brand glass dildos on a stand, plus Satisfyer, We-Vibe, Womanizer (nice neon above this stand, pushing the brand), and magazines. £10 for Lollipop. DVDs were £25 each or three for two, and there was a £170 torso with poseable cock ride-on item called Jock in a big collection of body-form masturbators.

One thing I especially liked were some IKEA head lights (two words, not one) used to display some masks. They were set on red but I happen to know you can pick different colours or cycles. Could make for a nice Pride display? Anyway, looked neat and drew my eye to a high shelf. A useful trick.

Master Series, fetishwear, backlit graphics by the doors, music, mannequins at rakish angles, colourful Envy undies, and Prowler Red branded bits were all seen above a grey tile floor. Add in a welcome and offer of help and yep – very impressive.

inspiring.

SHOPTALK: RENÉEDENYER

RenéeDenyer,customerengagementmanageratthemulti-award-winning Sh!Women’sStoreinLondon,tellsuswhyauthenticityiseverything…and thefunshe’sbeenhavingonaclimbingframe!

Every LDN Queer Mart is a colourful affair, and this year’s Palentine’s Day market (on 9 February in Deptford) was no different. My favourite product was the hand-knitted FTM packers with googly eyes by Cottage Queer Crafts (IG @cottagequeercrafts). Designed with love and a good helping of playfulness, these DIY packers measure around 3.5”-4.25” (8.9cm-10.8cm, the national average, apparently). You can also hop over to their Etsy page and purchase the downloadable patterns of their Willy the Worm or Packtus packers for a mere £16. Gender euphoria, handcrafted by you! Our table was right by a “playground” sign (apt!), and we made the most of the climbing frame by hanging harnesses from it. It worked marvellously well for catching visitors’ attention. A giggling customer splashed out on a handmade gold corset-back harness and a new dildo, and another excitedly bought three dildos in graduated sizes for anal training. (Though with the chosen sizes, I’d say they’d “trained” lots already!)

I arrived home with ripped fishnets and a bleeding earlobe. I’m not sure how it happened, but it seems I party like a rockstar when I work. Ky thought I was deliberately being “punk” to fit in with the cool crowd but alas, I was unaware of my edgy look. As I write this, I’m preparing for our next market, during Lesbian Visibility Week event at the end of April – I’ll try to look tidier for that!

IWD: not for everyone

Our inbox is a never-ending mix of compliments, questions and complaints. International Women’s Day on 8 March, for example, brought in a few eyebrowraising comments. One email came from a customer (with a traditionally feminine name) objecting to a mailout highlighting IWD. The sender explained that they didn’t identify as a woman and found the email jarring. After apologising profusely for offending them, I explained that as a women-run business with a female focus, we strive to create a welcoming and inclusive space for everyone who supports our mission, including women. Sorry,notsorry . Carl the Customer checked in, too – struggling to survive 24 hours of global attention on women’s issues, his email simply said: “Fuck Off.” Harsh.

Authenticity is the vibe

It’s tough for smaller businesses to stand out when big brands have the budget to flood feeds with influencer promos. Authenticity is optional – it sometimes seems less about whether the influencer endorses a product

because they love it, and more about who can write the biggest cheque. I went to a product launch a while back (the company shall remain nameless) where the well-known name hadn’t tried the product she was promoting. It got awkward (fast!) when I asked how the toy rated in action, which is why I appreciate Alix Fox’s authentic toy-testing approach so much more. Alix, aka Wonder Babe (IG @alixfox), wrote about the best sex toys for her column in the Guardian on 23 February, and included a link to the Snail Vibe Curve on our website. Orders flooded in! I spent about two hours looking for a “glitch” because I didn’t dare trust the numbers. But it was true: Snail Vibe Curve sold out, but We-Vibe Tango X was the real winner. Tango Xs are still buzzing off the shelves and into the hands of happy, satisfied customers. (The Tango X link didn’t lead to Sh!, but the enthusiasm for the vibe certainly benefited us. More of this, please!)

Bloomin’ lovely

If your toy box leans towards elegance with a side of versatility, the Zalo Calla Lily might be your next BFF. Sculpted like something out of a secret garden, this luxe bloom is pretty and packed with pleasure. Three textures tease, please, and explore: trail silky petals over nips, let the delicate pistil deliver pinpoint clitoral thrills, or slip the sleek stem inside for that extra shiver. Its slim design makes it a brilliant option for those with vaginismus, especially if traditional dilators feel clinical or off-putting. I’ve shipped a Zalo Calla Lily to Alix and look forward to seeing whether it makes her blossom! Another curious toy is Snail Vibe Gizi, Red Dot Design Award Winner 2024. Gizi isn’t shy about showing off its curves – this eye- (and clit-) catching beauty pairs a

Hand-knitted FTM packers

textured snail shell for glorious external thrills with an ergonomically curved shaft that unrolls to nestle right up against the G-Spot. Sleek, modern, and with a total of 25 modes. I’m obsessed!

Good times ahead

We’re gearing up for Masturbation May – with Pride hot on its heels, of course. Both are usually buzzing times for us. As someone who likes to keep things lively, I’m hoping orders – and customers – will be coming thick and fast!

I’ll also be taking a trip to Birmingham on 7-8 June to present a sex and pleasure workshop at Interconnected UK, a charity offering peer support and a safe space for people with I/VSC. I/VSC stands for Intersex or Variations of Sex Characteristics — it’s a way to describe the natural diversity that exists in human bodies when it comes to chromosomes, hormones, genitals, or internal reproductive organs. Not everyone fits neatly into the medical boxes of “male” or “female”, so I/VSC is the umbrella term used to name and affirm that beautiful variety.

My workshop is about sex toys and pleasure, and helping guests to think outside the box. “Sex” is so much more than p-i-v, and a big part of what I do is to encourage exploration. I’ll bring fun toys and do a “show and tell”, giving ideas about how the toys could be used when your genitals are different. I'm looking forward to it!

When finishing a call with a customer recently, I meant to wish them a great rest of their day, but it came out as “Have a gay day!” Not quite what I meant, but I like it. So, I bid you the same: have a gay rest of your day! xx

Zalo Calla Lily

TOP 10 BEST SELLERS

www.creativeconceptions.co.uk

www.inttcosmetics.com

www.lelo.com

www.orion-wholesale.com

euwholesale.tenga.co

READERS LIVES:

Alexander

Giebel, CEO, founder and owner of the Pjur Group

Pjur boss Alexander looks back over the family-run company’s three decades in business, and how the industry and market as a whole have evolved, while revealing his hidden interior-design abilities and a surprising choice of dinner companion!

What sort of child were you?

I was independent and curious from an early age. I always wanted to understand how things worked and often looked beyond what was right in front of me.

Did you have a childhood ambition?

As a child, I wanted to be like my father. He was also an entrepreneur and introduced me to the business world at an early age. Of course, I had to find my own path –and here I am, nearly 40 years later.

What ambitions do you still have?

I’m still driven by the excitement of trying new things and thinking outside the box.

What’s the best thing about working at Pjur?

The best part is being part of a team that is passionate about improving people’s lives. We are proud to develop high-quality products that truly make a difference. Our international partners support us in this effort by providing valuable feedback from different markets and drawing our attention to trends and specific market needs. This close and long-standing collaboration inspires us and gives everyone the feeling of being part of our global brand.

"Today's customers are better informed... And have significantly higher expectations of the products they use"

Pjur is a family-run company. Do you think that’s what’s made it a success?

Absolutely. It has always given us the flexibility to adapt quickly to changes and allowed us to follow our instincts when it comes to products and markets. Short decision-making paths and flat hierarchies are motivating and ensure efficient processes. Being a family-run business allows us to stay true to our core values, maintain consistent quality, and build long-term relationships with our partners and customers.

The company is celebrating its 30th anniversary. What have been the biggest changes in the industry during the past three decades?

Our starting point was being the first company to distribute a silicone-based lubricant worldwide. Since then, both our segment – and the entire erotic industry – have changed significantly. Over the past 30 years, the industry has become increasingly mainstream, with greater acceptance and openness toward sexual wellness. Technological advancements have also fundamentally changed product development and how we communicate with our customers.

Today’s customers are better informed, more educated about materials and ingredients, and have significantly higher expectations of the products they use. Awareness of quality has steadily increased in the erotic industry as well. From the very beginning, our DNA has been to focus unconditionally on quality. That’s why we can proudly say that our original formulations, such as Pjur Original, have not lost their relevance or appeal and are still among the most sought-after lubricants worldwide.

Just as the market has evolved, so has the Pjur product portfolio. Top products now include our anal series, such as Back Door and Analyse Me!, as well as the Pjur Woman and Pjur med ranges. Our focus has always been on combining exceptional quality with functionality, which is why even our newest products –such as the delay spray Pjur Superhero Ultimate and the clitoral stimulation gel Pjur Woman Lust – hold leading positions in their product categories worldwide. That’s the promise Pjur continues to uphold and expand every day – so that we can keep delighting our customers and partners for the next 30 years to come.

The US/Canada sales contest (featured in All Around the World, page 28) was really well received by retailers across the Atlantic. Are Pjur going to be doing anything similar in Europe?

The positive feedback has been amazing to see, and we’re indeed planning similar initiatives for our European partners to celebrate our 30th anniversary.

Can you tell us anything about what you have planned to celebrate Pjur’s 30th?

We’re organising various events, launching limited edition products, and offering exciting opportunities to all our global partners to properly mark this milestone.

"I'm driven by the excitement of trying new things and thinking outside the box"

What can we expect from Pjur during the second half of 2025?

Look forward to exciting new product launches and a glimpse into the next 30 years of Pjur.

Do you have any guilty pleasures?

Plenty… but I’m not telling!

What makes you laugh?

Wordplay and clever humour always make me smile.

What three words would your friends use to describe you?

Innovative, dedicated, and unconventional.

Do you have a hidden talent?

In my next life, I’ll be an interior designer.

If we gave you US$1,000 to spend on yourself today, what would you do with it?

I’d put it toward a weekend getaway to recharge and find inspiration in a new environment.

Who would be your dream dinner date?

Having dinner with Leonardo da Vinci would be fascinating. His genius and wide-ranging interests are incredibly inspiring.

Finally, what’s the best piece of advice you’ve ever been given?

“Stay curious and never stop learning.” That mindset has stayed with me throughout my personal and professional journey.

More Compact

Monogamy’s box is now 40% smaller, making it more convenient for both retailers and players. This reduces storage and shipping costs while offering a discreet, shelf friendly design.

More Chic

Monogamy now boasts a sleek black box with gold foil embellishments, offering a premium, modern feel while preserving it’s essence. The upgrade includes a satin storage bag for your game pieces, enhanced card quality, and a colour rule book for an elevated experience.

More Amour

Originally written nearly twenty-five years ago, Monogamy has now been updated to ensure it’s just as exciting and relevant as ever, guaranteeing great nights of intimacy, passion, and fun for years to come.

More Value

The game is priced more competitively for both wholesalers and end customers, enhancing its appeal and driving higher sales volume - ultimately boosting your revenue!