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Volume 23, No. 1, Section A
January 2023
Why Hire an Interior Designer?
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By Sandy Kozar – Owner – Decorating Den Interiors Kozar Design Team
hat is a great question, and I am glad you asked! To put it simply, hiring a professional interior designer allows clients peace of mind by bringing their aesthetics and needs together in a way that is convenient, curated, and fun. There are many misconceptions about what an interior designer does. Many assume that the role of a designer is just to make a room pretty, and while that is a part of it, working with an interior designer has many more benefits than that. “They made the process of furnishing several rooms painless. Everything came together and was installed right on time, and I absolutely love coming home. So thankful for their hard work!” – Laura, Knoxville Experienced and Trained – With a combined 25 years of experience and degrees in interior design, as well as being Decorating Den Certified Designers, we have the experience and training to make rooms functional and aesthetically pleasing. Oftentimes we do this by creating a different layout, changing the traffic flow, and/or using the proper amount and scale of furniture and accessories. We also coordinate fabrics, furniture, flooring, window treatments, artwork, lighting, wallpaper, and wall color together using the elements and principals of design. We aim to create visual interest, along with adding comfort and style. Is there enough variety and texture? Does the space need more lighting?
(L to R) Rachael Sheridan and Sandy Kozar
Will additional seating be needed? Do the window treatments need to provide sun protection or privacy? Would the room need to be easily cleanable for children and pets? These are all some of the many questions we ask when pulling together a design. Uniquely Curated - We also make sure that each design matches the lifestyle preferences and functional needs of each client. We do this by in-depth interviews during our complimentary consultation with homeowners. This allows us to create and implement a personalized design plan that’s unique for each client. We listen to the emotions they wish their home had, the quality the room should have, and needs of each client. We then sculpt their ideas into their customized design. From the thousands of design
Decorating Den Interiors is a franchise with businesses throughout the United State and Canada. The benefits of working with a franchise are the tried-and-true systems for every project, as well as over 150 trade suppliers that are vetted and quality approved for us to use. Our clients benefit from the combined purchasing power of all of the Decorating Den franchises. We are also continuously informed and educated of all of the latest trends and innovations in the industry. Sandy and Rachael are Decorating Den Certified Designers who have passed the 3 day exam to confirm that they are experts in their field. options available to us, we narrow the scope of options to a perfectly curated two or three design options for their home, making sure that it fits all of their requirements and desires. Since all of the options we present will be perfect for the finished room, clients can easily choose their favorites. We save you the stress and wasted time going through solutions that would not work or endless shopping at retail locations trying to bring it all together.
“I have been working with Sandy and Rachael since September of 2019 and they have done a wonderful job. They truly put the customer needs first, and I can trust that every detail is a well thought out process, things that the non-decorator in me would have never thought of. I would recommend them to anyone looking for a decorator.” – Judy, Lenoir City Continued on page 2A ...
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