ETHOS DESIGN
MARIM WEALTH PLANNING CONCEPT TWO
W E A LT H P LA N N I N G
L O G O P R E S E N TAT I O N S
PRIMARY
Light background
Balancing modern and professional with humble approachability, the Marim Wealth
W E A LT H P LA N N I N G
Planning logo suite presents as unique and memorable. All caps lettering is used to impactfully convey leadership, experience, and expertise in the field. Clean lines, paired with rounded curves, find balance between strong and soft, professional and humble, trustworthy and
SECONDARY
WORDMARK
supportive. Constructed utilzing the symmetries and curvature of the M, and when transformed, the W, a bespoke and memorable brand mark has been formed, symbolizing each piece of the financial puzzle coming together. The brand
WE ALTH PLANNING
mark has been further expanded into a pattern, extracting the geometric negative space to form a pattern, symbolic of the many pieces that fit together to form the perfect wealth plan for each client. Brand mark may be used as watermark or embossment on stationery and collateral, and
BRAND MARK
pattern and wordmark may be used in combination.
M A R I M W E A LT H P LA N N I N G M A R I M W E A LT H P LA N N I N G
L O G O P R E S E N TAT I O N S
PRIMARY
Light background
Balancing modern and professional with humble approachability, the Marim Wealth
W E A LT H P LA N N I N G
Planning logo suite presents as unique and memorable. All caps lettering is used to impactfully convey leadership, experience, and expertise in the field. Clean lines, paired with rounded curves, find balance between strong and soft, professional and humble, trustworthy and
SECONDARY
WORDMARK
supportive. Constructed utilzing the symmetries and curvature of the M, and when transformed, the W, a bespoke and memorable brand mark has been formed, symbolizing each piece of the financial puzzle coming together. The brand
WE ALTH PLANNING
mark has been further expanded into a pattern, extracting the geometric negative space to form a pattern, symbolic of the many pieces that fit together to form the perfect wealth plan for each client. Brand mark may be used as watermark or embossment on stationery and collateral, and
BRAND MARK
pattern and wordmark may be used in combination.
M A R I M W E A LT H P LA N N I N G M A R I M W E A LT H P LA N N I N G
TYPOGRAPHY The primary headline font family that should be used in all marketing and communication materials for Marim Wealth Planning is Libre Franklin Thin. The secondary headline font family that should be used in all materials is Montserrat. The Paragraph font family that should be used in materials for Marim Wealth Planning is Work Sans. These families used in combination present Marim in a unique, modern, professional light. TITLE CHARACTER STYLES:
TYPOGRAPHY IN USE EXAMPLE:
Aa H1
HEADLINE TWO
Headline One Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet
Libre Franklin Thin Regular ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 123456890
Headline One Libre Franklin Display
Tracking should be set between +50 and + 150.
H2
HEADLINE TWO Montserrat regualar or semi-bold. All caps.
dolorev magna aliquam erat volutpat. Ut wisi enim ad
Tracking should be set between +150 and +250.
minim veniam, quis nostrud exerci tation ullamcorper
abcdefghijklmnopqrstuvwxyz
suscipit lobortis nisl ut aliquip ex ea commodo consequat.
123456890
Duis autem vel eum iriure dolor in hendrerit in vulputate velit esse molestie consequat, vel illum dolore eu feugiat
BODY CHARACTER STYLE:
Aa Paragraph
Work Sans ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 123456890
Poppins - Light or Regular as best fit Tracking should be set no less than 0 and no more than +35.
COLOR PALETTE The brand colors below should be used in all marketing and communication materials for Marim Wealth Planning. The colors have been carefully designed to present Marim in a modern, professional while approachable light.
EGGSHELL
TERRACOTTA
CLAY
STONE
OLIVE
MOSS
PEBBLE
HEX: f4f3f2
HEX: 935b46
HEX: b08b6e
HEX: e1dcd5
HEX: 6d6441
HEX: 474834
HEX: 3f3c36
BRAND ELEMENTS Our brand elements include a semi-opaque seamless pattern, developed from our brand mark, adding depth, meaning, and brand recognition without distracting from our brand purpose. Pattern may be used as background, partial overlay, and as a backdrop behind wordmark. Pattern should be implemented sparingly, and always used with minimal contrast, creating balance in combination with brand imagery, typography, and logo suite.
W E A LT H P LA N N I N G
W E A LT H P LA N N I N G
MARIM CONCEPT TWO | ETHOS DESIGN
THANK YOU