ETHOS DESIGN
MARIM WEALTH PLANNING CONCEPT ONE
L O G O P R E S E N TAT I O N S
PRIMARY
Dark background
Modern and professioanl, the Marim Wealth Planning logo suite is minimalist in compostion, while maintaining a unique and recognizable presence. All caps lettering has been used to impactfully convey leadership, experience, and expertise in the field. The forward connection between the A and R mid-line is symbolic of the path forward, full of momentum and forward-
H O R I Z O N TA L
thinking. The Marim brand mark is easily recognizable when used in place of the primary logotype, through it’s clean, modern lettering, with a focus on the symmetry and upward trend of the M and W, keeping in line with the forward motion and elevation motif.
BRAND MARK
MARIM WE ALTH PLANNING
WORDMARK
L O G O P R E S E N TAT I O N S
PRIMARY
Light background
Modern and professioanl, the Marim Wealth Planning logo suite is minimalist in compostion, while maintaining a unique and recognizable presence. All caps lettering has been used to impactfully convey leadership, experience, and expertise in the field. The forward connection between the A and R mid-line is symbolic of the path forward, full of momentum and forward-
H O R I Z O N TA L
thinking. The Marim brand mark is easily recognizable when used in place of the primary logotype, through it’s clean, modern lettering, with a focus on the symmetry and upward trend of the M and W, keeping in line with the forward motion and elevation motif.
BRAND MARK
MARIM WE ALTH PLANNING
WORDMARK
TYPOGRAPHY The primary headline font family that should be used in all marketing and communication materials for Marim Wealth Planning is Gilroy. The secondary headline font family that should be used in all materials is Questrial. The Paragraph font family that should be used in materials for Marim Wealth Planning is Work Sans. These families used in combination present Marim Wealth Planning in a unique, modern, professional light.
TITLE CHARACTER STYLES:
TYPOGRAPHY IN USE EXAMPLE:
HEADLINE TWO
Aa H1
HEADLINE ONE
Gilroy ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 123456890
HEADLINE ONE Gilroy - All caps or sentence case as best fit. Tracking should be set between +0 and + 100.
Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet
H2
Questrial regular. All caps.
dolorev magna aliquam erat volutpat. Ut wisi enim ad
Tracking should be set between +150 and +250.
minim veniam, quis nostrud exerci tation ullamcorper
abcdefghijklmnopqrstuvwxyz
suscipit lobortis nisl ut aliquip ex ea commodo consequat.
123456890
Duis autem vel eum iriure dolor in hendrerit in vulputate velit esse molestie consequat, vel illum dolore eu feugiat
HEADLINE TWO
BODY CHARACTER STYLE:
Aa Paragraph
Work Sans ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 123456890
Work Sans Regular Tracking should be set no less than 0 and no more than +35.
COLOR PALETTE The brand colors below should be used in all marketing and communication materials for Marim Wealth Planning. The colors have been carefully designed to present Marim in a modern, professional while approachable light.
EGGSHELL
STONE
TERRACOTTA
CLAY
SAGE
MOSS
PEBBLE
HEX: f4f3f2
HEX: d7d2c8
HEX: 8e573f
HEX: b08b6e
HEX: 8f8774
HEX: 474833
HEX: 323a36
V
BRAND ELEMENTS Our brand elements include semi-opaque geometric angles, mirroring the angle of the M and W brand mark, and upward trending angles in our primary logotype, adding depth, meaning, and brand recognition without distracting from our brand purpose. Geometric element may be used as background and partial overlay over photos. Elements should be implemented sparingly, creating balance when used with brand imagery, typography, and logo suite.
M A R I M W E A LT H P LA N N I N G
W E A L T H
P L A N N I N G
W E A L T H
P L A N N I N G
MARIM CONCEPT ONE | ETHOS DESIGN
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