ETHOS DESIGN
2
ELEMENTAL XTERIORS
CONCEPT TWO
E L E M E N TA L
ELEMENTAL XTERIORS
XT E R I O R S
L O G O P R E S E N TAT I O N S
PRIMARY
Dark background
Distinct and approachable while modern and unique, the Elemental Xteriors logo suite
E L E M E N TA L
communicates efficient and value-driven
XT E R I O R S
solutions founded on a deep understanding of the unqiue elements, beauty, and challenges of the Pacific Northwest. A logo suite built through layers of depth, our custom brandmark presents a modern edge
SECONDARY
W I T H TA G L I N E
through the outlined lettermark, providing versatile usage while offering a unqiue and memorable presence. Furthermore, the symmetry and combination of the M and N letters creates an upward arrow, symbolizing the value and consistent advancement LMNT provides though it’s offerings and to the community.
YOUR VISION, OUR CRAFTSMANSHIP
Designed for versatile use as image overlay, our vision is to utilize the lettermark, tree elements, and wordmark in combination. Lettermark may be used as a large, semi-transparent overlay (with or without tree element, standard or rotated 90 degrees) as background element or as photo overlay, offering a unique watermarked ‘stamp’ of quality. Using these elements in combination creates a deep and recognizable brand presence, while also symbolizing the passion and purpose behind LMNT’s environmental and community initiatives.
BRAND MARK
L O G O P R E S E N TAT I O N S
PRIMARY
Light background
Distinct and approachable while modern and unique, the Elemental Xteriors logo suite E L E M E N TA L
communicates efficient and value-driven
XT E R I O R S
solutions founded on a deep understanding of the unqiue elements, beauty, and challenges of the Pacific Northwest. A logo suite built through layers of depth, our custom brandmark presents a modern edge through the outlined lettermark, providing
SECONDARY
WORDMARK
versatile usage while offering a unqiue and memorable presence. Furthermore, the symmetry and combination of the M and N letters creates an upward arrow, symbolizing the value and consistent advancement LMNT provides though it’s offerings and to the community.
YOUR VISION, OUR CRAFTSMANSHIP
Designed for versatile use as image overlay, our vision is to utilize the lettermark, tree elements, and wordmark in combination. Lettermark may be used as a large, semi-transparent overlay (with or without tree element, standard or rotated 90 degrees) as background element or as photo overlay, offering a unique watermarked ‘stamp’ of quality. Using these elements in combination creates a deep and recognizable brand presence, while also symbolizing the passion and purpose behind LMNT’s environmental and community initiatives.
BRAND MARK
TYPOGRAPHY The primary headline font family that should be used in all marketing and communication materials for Elemental Xteriors is Rubik. The subheadline font family that should be used is Montserrat. The Paragraph font family that should be used in materials for LMNT is Proxima Nova. These families used in combination present LMNT in an experienced, professional, while approachable light. TITLE CHARACTER STYLES:
TYPOGRAPHY IN USE EXAMPLE:
Aa H1
HEADLINE TWO
nonummy nibh euismod tincidunt ut laoreet dolorev magna aliquam
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 123456890
Primary Headline Rubik, Title Case or All Caps as best fit Tracking should be set between +50 and + 150.
Primary Headline Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam
Rubik
H2
HEADLINE TWO Montserrat medium - semi-bold. All caps.
erat volutpat. Ut wisi enim ad minim veniam, quis nostrud exerci
Tracking should be set between +150 and +250.
tation ullamcorper suscipit lobortis nisl ut aliquip ex ea commodo
abcdefghijklmnopqrstuvwxyz
consequat. Duis autem vel eum iriure dolor in hendrerit in vulputate
123456890
velit esse molestie consequat, vel illum dolore eu feugiat nulla facilisis at vero eros et accumsan et iusto odio dignissim qui blandit
BODY CHARACTER STYLE:
Aa Paragraph
Proxima Nova ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 123456890
Proxima Nova - Regular Tracking should be set no less than 0 and no more than +35.
COLOR PALETTE The brand colors below should be used in all marketing and communication materials for Elemental Xteriors. Inspired by the captivating natural elements of the Pacific Northwest, the colors have been carefully designed to present LMNT Exteriors in a professional while warm and approachable light, communicating a foundation built in the Pacific Northwest and tradition of quality craftsmanship.
SMOKE
BLUE SPRUCE
HONEYCOMB
RED MAPLE
SAGE
MOSS
CARBON
BRAND ELEMENTS Our brand elements include semi-apaque tree and logotype elements, used in cohesion to create depth and meaning while representing the foundation of LMNT. Used either as solid, semi-opaque overlays over solid brand colors in combination with stunning nature photography, the graphics may be used as background elements throughout the website as well as digital and print collateral. Combinations of tree, brandmark, and wordmark may be used to best fit compostion of image and collateral design, creating a unqiue and layered watermark element throughout LMNT brand materials.
ELEMENTAL XTERIORS
ELEMENTAL XTERIORS
CONCEPT TWO ETHOS DESIGN LLC