ETHOS DESIGN
1
ELEMENTAL XTERIORS
CONCEPT ONE
E L E M E N TA L X T E R I O R S
E L E M E N TA L EXTERIORS
L O G O P R E S E N TAT I O N S
PRIMARY
Dark background
Inspired by the stunning natural elements of the Pacific Northwest, in combination with the value-driven exterior solutions provided, the Elemental Xteriors logo suite is representative of
E L E M E N TA L X T E R I O R S
the unique and modern exterior solutions by way of timeless craftmanship. Protecting homes from the elements of the PNW while providing innovative, modern, and high quality solutions and finishes, Elemental Xteriors brand mark finds balance between contemporary and timeless.
SECONDARY
W I T H TA G L I N E
Constructed utilizing the brand monogram, LMNT, a bespoke brand mark has been developed with symmetry created through the custom lettering to form a roof and home exterior outline. Simultaneously, symbolism has been incorporated through the upward arrow shape, with trees inside, representative of LMNT’s passion and purpose in giving back to both the community,
LMNT
EXTERIORS
and the earth. The open space between the M and N further symbolizes room for growth, striving for elevation (for both the community and client value in each project) every step of the way. Through layers of depth and symbolism, packaged in a minimalist, clear, and memorable
BRAND MARK
logo suite, Concept One communicates professionalism, experience, and immense value offered, while simultaneously symbolizing the positive impact LMNT will provide to the communities of the beautiful PNW. E L E M E N TA L EXTERIORS
YOUR VISION, OUR CRAFTSMANSHIP
L O G O P R E S E N TAT I O N S
PRIMARY
Light background
Inspired by the stunning natural elements of the Pacific Northwest, in combination with the
E L E M E N TA L X T E R I O R S
value-driven exterior solutions provided, the Elemental Xteriors logo suite is representative of the unique and modern exterior solutions by way of timeless craftmanship. Protecting homes from the elements of the PNW while providing innovative, modern, and high quality solutions and finishes, Elemental Xteriors brand mark finds
SECONDARY
W I T H TA G L I N E
balance between contemporary and timeless. Constructed utilizing the brand monogram, LMNT, a bespoke brand mark has been developed with symmetry created through the custom lettering to form a roof and home exterior outline. Simultaneously, symbolism has been incorporated through the upward arrow shape, with trees
LMNT
EXTERIORS
inside, representative of LMNT’s passion and purpose in giving back to both the community, and the earth. The open space between the M and N further symbolizes room for growth, striving for elevation (for both the community and client value in each project) every step of the way.
BRAND MARK Through layers of depth and symbolism, packaged in a minimalist, clear, and memorable logo suite, Concept One communicates professionalism, experience, and immense value offered, while simultaneously symbolizing the positive impact LMNT will provide to the communities of the beautiful PNW.
E L E M E N TA L EXTERIORS
YOUR VISION, OUR CRAFTSMANSHIP
TYPOGRAPHY The primary headline font family that should be used in all marketing and communication materials for Elemental Xteriors is SK-Modernist. The subheadline font family that should be used is Montserrat. The Paragraph font family that should be used in materials for LMNT is Mulish. These families used in combination present LMNT in a elevated, professional, while approachable light. TITLE CHARACTER STYLES:
TYPOGRAPHY IN USE EXAMPLE:
Aa H1
HEADLINE TWO
nonummy nibh euismod tincidunt ut laoreet dolorev magna
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 123456890
Headline One SK-Modernist, Title Case Tracking should be set between +50 and + 150.
Primary Headline Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam
SK-Modernist
H2
HEADLINE TWO Montserrat medium - semi-bold. All caps.
aliquam erat volutpat. Ut wisi enim ad minim veniam, quis
Tracking should be set between +150 and +250.
nostrud exerci tation ullamcorper suscipit lobortis nisl ut aliquip
abcdefghijklmnopqrstuvwxyz
ex ea commodo consequat. Duis autem vel eum iriure dolor in
123456890
hendrerit in vulputate velit esse molestie consequat, vel illum dolore eu feugiat nulla facilisis at vero eros et accumsan et iusto
BODY CHARACTER STYLE:
Aa Paragraph
Mulish ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 123456890
Mulish - Regular Tracking should be set no less than 0 and no more than +35.
COLOR PALETTE The brand colors below should be used in all marketing and communication materials for Elemental Xteriors. Inspired by the captivating natural elements of the Pacific Northwest, the colors have been carefully designed to present LMNT Exteriors in a professional while warm and approachable light, communicating a foundation built in the Pacific Northwest and tradition of quality craftsmanship.
EGGSHELL
SMOKE
MOSS
BIRCH
RED MAPLE
PEBBLE
CARBON
BRAND ELEMENTS Our brand elements include geometric pattern elements, extrapolated from the roof exterior shape in our brand, creating a honeycomb effect. Representative of bulding blocks, the pattern symbolizes the legacy of knowlege, professionalism, and quality craftsmanship. Pattern may be implemented os a semi-opaque overlay (as background element or overlayed over photo), or as an image cutout,adding depth and brand recognition without distraction.
E L E M E N TA L X T E R I O R S
ELEMENTAL XTERIORS
CONCEPT ONE
ETHOS DESIGN LLC