Ethos Services Guide

ETHOS DESIGN WELCOME GUIDE

ETHOSDESIGNSTUDIO.COM HELLO@ETHOSDESIGNSTUDIO.COM +1 (619) 630 - 6799

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ETHOS DESIGN STUDIO

MEET ETHOS

your partner in strategic design.

Ethos is a strategy-driven design studio specializing in the development of captivating brands that connect with their audience and withstand the test of time. We are a growing team based in San Diego, California, designing strong brands for clients worldwide.

We're passionate about the function of brand identity as a foundation of strong and profitable businesses.

We work with both new and established brands to strategically align their brand foundation and visual identity with their target audience, facilitating connection, trust, and conversion.

TORI LAKE FOUNDER & LEAD DESIGNER

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SERVICES We value an efficient and transparent process for each and every project. While we tend to focus in the following areas, this is not a complete services list - please feel free to reach out should you have something else in mind!

BRAND IDENTITY + D E V E LO P M E N T

VISUAL BRAND DESIGN

Find clarity in your who, what, and why. Create a

Bring your foundation to life through strategic

strong foundation and fully understand your

brand design, designed to facilitate connection

brand and it's positioning.

with your target audience.

WEBSITE DESIGN

P R I N T + D I G I TA L C O L L AT E R A L

User-centered creative direction and

Stationery, brochures, catalogs, social media,

fully responsive website design.

email campaigns, signage, postcards, menus, etc.

PA C K A G I N G D E S I G N

C R E AT I V E D I R EC T I O N & C O N S U LT I N G

Labels to full package conception and design.

Unsure of where to begin or what you need to create a stronger brand? Start with a consultation.

Have something else in mind? Don’t hesitate to let us know!

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ETHOS DESIGN STUDIO

BRANDING PACKAGES We offer a few levels of branding to best fit the needs of our clients and their business.

~2 W E E K S (F R O M S C H E D U L E D S TA R T DAT E )

BRAND INTENSIVE

01

4-6 WEEKS

02

VISUAL BRAND IDENTITY

Visual brand identity for businesses with a

In depth, collaborative brand design process,

tighter timeline or budget looking for a strong

designed with your target market in mind.

and cohesive presence.

APPROACH:

APPROACH:

- Brand Questionnaire

- Brand Questionnaire

- Single concept brand design based

- 2 full, ~10 page brand concepts for review and feed-

on questionnaire, business, and target market

back

- One page, easy to reference brand

- ~10 page final brand book PDF

guideline PDF

- Revision opportunities throughout process

DELIVERABLES:

DELIVERABLES:

- Visual brand guidelines including:

- Full logo suite (primary, secondary composition,

- Full logo suite (primary, secondary

submark/brand mark, social media logo,etc. )

composition, submark/brand mark, social

- High quality, professional files

media logo, etc.)

- Color palette

- Typography guidelines

- Logo color guidelines

- Color palette

- Typography guidelines

- Final logo files delivered in print and

- Iconography (buttons, social media icons,etc.)

and digital transparent .png, vector

- Brand assets (pattern or background elements)

.eps format

- Brand in use examples - Stationery design: letterhead, business card, thank you card design

INVESTMENT

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$2,390

INVESTMENT

$4,890

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ETHOS DESIGN STUDIO

COLLATERAL + WEBSITE SERVICES W E B S I T E PA C K A G E S 1-2 WEEKS

3-5 WEEKS

O N E PA G E

5-8 PA G E

WEBSITE DESIGN

WEBSITE DESIGN

Single page site structure with dynamic anchor

5-8 page website design including Home, About,

menu, allowing user to jump to information sections

Portfolio/Case Studies, Resources (Blog style),

down the page (such as about, services, gallery,

Services, Contact, and more. Specific pages are

testimonials, contact, etc. Includes basic SEO setup.

flexible and customized based on client needs. Includes basic SEO setup.

I N V E S T M E N T:

$1,690

I N V E S T M E N T:

$6,690

Website content to be provided by client. Stock photo selection available as add-on. Fully functional, custom, user-centered website design built on Wix. Other platforms available - prices vary based on platform. Larger websites available - investment varies based on content and page structure.

PRINT COLLATERAL I N V E S T M E N T V A R I E S B A S E D O N S C O P E BROCHURE DESIGN

F LY E R D E S I G N

PACKAGING DESIGN

S A L E S C ATA LO G D E S I G N

SIGNAGE DESIGN

LABEL DESIGN

S TAT I O N E R Y D E S I G N (BUSINESS CARD, LETTERHEAD, NORECARD, ETC.)

ADVERTISMENT DESIGN

& MORE

DIGITAL COLLATERAL I N V E S T M E N T V A R I E S B A S E D O N S C O P E P R E S E N TAT I O N D E S I G N

S O C I A L M E D I A C O N T E N T C R E AT I O N

EMAIL CAMPAIGN DESIGN

ADVERTISMENT DESIGN

S O C I A L M E D I A T E M P L AT E S

FULL SERVICE SOCIAL MEDIA MANAGEMENT

Looking for a final quote? Let's chat about full project scope, and we'll provide a final, detailed project outline.

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& MORE

OUR PROCESS COMMUNICATION We welcome communication throughout the process.

Scheduled phone calls and/or meetings will be included throughout each project timeline. Additional communication is welcomed via email - we feel strongly that each project is a partnership, and our process reflects that!

OWNERSHIP Upon payment of final invoice, the client owns all rights to final work product.

REFINEMENT Refinement opportunity is included for each deliverable.

We prioritize communication and efficiency throughout the process, ensuring we have a strong idea of the direction you envision, paried with what we recommend for your target audience. Due to this process, we typically see clients requesting one round of minor refinements, keeping the process efficitent for busy teams, but we welcome all thoughts and feedback, ensuring your brand development is successful, long term solution.

NEXT STEPS Whether you're ready to jump in, or want to schedule a time to further chat about the process, goals, and specifics - get in touch! Should you be ready to move forward, let us know your chosen scope, and we'll send a comprehensive project outline for signature. We can't wait to help you elevate your business.

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ETHOS DESIGN STUDIO

FROM OUR CLIENTS

DOMAINE 39 | 77 UNIT LUXURY RESIDENTIAL DEVELOPMENT

"Ethos did an amazing job branding our new luxury condominium community in Pasadena. The creative intake process was streamlined and the the branding results were superb. Ethos interpreted our design wishes perfectly and went above and beyond to help us meet our exceedingly tight timelines for both branding and large format signage. I would highly recommend working with Ethos for your branding and design needs."

- LORIN H, PRINCIPAL

BRANDING • CREATIVE DIRECTION • SIGNAGE • SALES CATALOG SALES AND EVENT COLLATERAL • WEEKLY EMAIL CAMPAIGNS

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MARIM WEALTH PLANNING

"We were absolutely pleased with our experience working with Tori of Ethos Design. She’s a consummate pro; friendly and efficient and she did a great job guiding us through the process of developing our branding, website and collateral. Importantly, Tori listens well, paying close attention to what we wanted, asks good questions, and developed two solid concept directions. When we liked aspects of both, she found a way to weave them together seamlessly. We’re very happy with the results and will be going back when we need future work done."

- MIRA M, FOUNDER + PRINCIPAL BRANDING • CREATIVE DIRECTION • WEBSITE • STATIONERY

CAREER VINES

"As small business owners, finding a partner like Ethos Design has proved invaluable. We chose Tori from various designers, and our overall experience with Ethos Design has been the kind of positive experience you greatly appreciate as much as you learn from! From the start, Tori was highly professional, communicative, engaged, perceptive, and readily available.

She deeply understood our business model and offered precise, high-quality creative options to address our branding needs and website development. Every step of the way, we had the support we needed; Ethos Design delivered in every way. In Ethos we have an expert and reliable partner, and we intend to nurture this as a long-term partnership. We unreservedly recommend Ethos Design to anyone seeking their services."

BRANDING • CREATIVE DIRECTION • WEBSITE PRINT COLLATERAL • PRESENTATION DESIGN

- ZENANI B, CO-FOUNDER

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ETHOS DESIGN STUDIO

QUESTIONS? Say hello! We would love to chat.

ETHOSDESIGNSTUDIO.COM HELLO@ETHOSDESIGNSTUDIO.COM +1 (619) 630 - 6799

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