EDITOR Elizabeth DuPree
ETHOS BEAUTY PARTNERS EAST
100 E. Ninth Avenue
Runnemede, New Jersey 08078
ETHOS BEAUTY PARTNERS WEST
345 Morgantown Road
Reading, Pennsylvania 19611
The Power of The Human Touch How Salons Compete with AI
AI-driven hair care is on the rise, but salons offer something irreplaceable: expertise, artistry, and human connection. As a professional beauty supply distributor, we understand the appeal of tech, yet nothing beats a skilled stylist’s touch. By blending technology with personal service, salons can be the sweet spot in modern beauty culture.
Beyond Algorithms: The Stylist’s Expertise
Copyright ©2025 Ethos Beauty Partners. Prices advertised are limited to in-stock merchandise and not all items are available in all locations. Ethos Beauty Partners reserves the right to limit quantities, and to correct any unintentional printing, illustration, photographic and typographical errors. All Ethos Beauty Partners promotions and deals are available only while supplies last, and can end at any time. Substitutions on promotional items may occur.
AI can suggest products or engineer “custom” blends, but it lacks the nuance of a professional. Stylists consider geography, lifestyle, styling goals, and emotional well-being—elements no app can replicate. Technology can support, but not replace, this expertise. What AI offers in convenience, it lacks in relationships. Clients return for a truly personalized experience. By focusing on consultations, education, and trust, salons foster loyalty beyond tech-driven recommendations.
Curating Exclusivity
AI relies on mass-market solutions even if they are disguised as custom, alternatively salons provide professional-grade products that have been meticulously vetted and selected to meet the individual needs of their clientele. Offering high-performance, quality lines positions salons as trusted sources for superior care. It’s good to recognize the temptation of the latest viral trends and then redirect clients to their reality. Acknowledging and embracing digital tools can remind clients of a salon’s value—virtual consultations, loyalty programs, AI-supported recommendations—can enhance, rather than replace, your expertise.
The Future is Personalized AND Personal
Beauty evolves, but skilled professionals remain essential. The future is about balancing innovation with authenticity, and at Ethos, we’re committed to the spirit of innovative growth that has kept our connection with all of you for so many generations. So, the next time AI and algorithms seem to create a wedge between you and your client, remember your value—the trust, creativity, and personal touch you bring to every appointment. In a world of automation, it’s the human experience that truly makes our industry unique.
THE NEW CODE OF COLOUR
STEP INTO A NEW ERA OF PERFORMANCE. INTRODUCING THE SMART PERMANENT HAIR COLOUR POWERED BY SKINCARE TECHNOLOGY, MARKING A NEW ERA OF HIGH-PERFORMING, MODERN COLOUR.
100% COLOUR INTENSITY
150% MORE COLOUR EVENESS MORE SHINE3 AND REPAIR
KM.LAMELLAR TECHNOLOGY
VEGAN FORMULA RECYCLED PACKAGING
100% up to 100% grey coverage
NATURAL SHADES
An elegant natural colour spectrum provides perfectly balanced, refined and true-to-tone colours, ensuring up to 100% coverage of grey hair.
COOL SHADES
Introducing a chic, cool colour palette renowned for exceptional neutralising capabilities, ideal for achieving cool-toned results.
WARM SHADES
Spanning from luminous golds to vibrant coppers and rich reds, our warm palette promises impeccably even colours.
SPECIAL COLOURS
An elegant collection of vibrant and high-performing colours awaits you.
CLEAR
A dye-free formula designed to pastelise other CODE shades when added into the formula.
KEVIN.MURPHY
BIG & SMALL AEROSOLS
SESSION.SPRAY
SALON PURCHASE:
6 X SESSION.SPRAY 10 oz
SALON RECEIVES:
6 X SESSION.SPRAY 3.38 oz
1 X SHOW CARD
SALON SAVES: 36%
Specialty Deal: 09KTD66011
BEDROOM.HAIR
SALON PURCHASE:
6 X BEDROOM.HAIR 7 oz
SALON RECEIVES:
6 X BEDROOM.HAIR 3.4 oz
1 X SHOW CARD
SALON SAVES: 36% Specialty Deal: 09KTD66012
BEYOND BEIGE
Blonde radiance beyond expectations
BEYOND BEIGE
TRY.ME SHADE PRE-PACK KIT INCLUDES:
1 X 10.27 PLATINUM.BEIGE.CHOCOLATE
1 X 8.27 LIGHT.BLONDE.BEIGE.CHOCOLATE
1 X 9.2 VERY.LIGHT.BLONDE.BEIGE
1 X 7.2 MEDIUM.BLONDE.BEIGE
1 X 9.28 LIGHT.BLONDE.BEIGE.VIOLET
1 X GEL. ACTIVATOR 1.5% 5VOL (900 ML)
1 X NEW SHADES BROCHURE
1 X TRY.ME BOX
Salon Saves: 22%
Item: 09KTD41372
FRESH.HAIR
SALON PURCHASE:
6 X FRESH.HAIR 8.45 oz
SALON RECEIVES:
6 X FRESH.HAIR 3.4 oz
1 X SHOW CARD
SALON SAVES: 38% Specialty Deal: 09KTD66013
BEYOND BEIGE
OPEN STOCK
SALON PURCHASE:
6 X 10.27 PLATINUM.BEIGE.CHOCOLATE
6 X 8.27 LIGHT.BLONDE.BEIGE.CHOCOLATE
6 X 9.2 VERY.LIGHT.BLONDE.BEIGE
6 X 7.2 MEDIUM.BLONDE.BEIGE
6 X 9.28 LIGHT.BLONDE.BEIGE.VIOLET
SALON RECEIVES:
1 X TENT CARD + SWATCH TAB SET
1 X NEW SHADES BROCHURE
6 X GEL. ACTIVATOR 1.5% 5VOL (900 ML)
Salon Saves: 22%
Specialty Deal: 09KTD41364
Straightening System
with Plant Based Keratin and Panthenol
Discover the ultimate transformation for your hair with our innovative CURLYSS straightening system. Created to achieve perfectly straight and shiny hair, this treatment combines the power of plant based keratin with the moisturising properties of panthenol, offering an effective and gentle solution to straighten the hair.
Disciplining System
with Soy Protein and Plant Based Keratin
Ideal for those who struggle daily with unruly hair, this treatment not only disciplines and smoothes, but also intensely nourishes, leaving the hair incredibly soft and shiny. It is the perfect solution for those who wish to reduce styling time and protect their hair from environmental stresses.
Curly System
with Quinoa and Plant Based Keratin
Discover the new Curl System curly hair treatment, moisture-resistant, anti-frizz with lasting hold and definition for a perfect natural curl. Curly, voluminous, shiny and frizz-free hair for longlasting, soft and natural curl.
Welcome to the Future with Curlyss
Introducing a new, innovating line of professional treatments, designed to enhance all hair types, whether straight or curly.
Straightening & Disciplining Systems Special Deal
SALON PURCHASES 1 OF EACH:
1 Deep Cleansing Shampoo 500ml
1 Disciplining System 400ml
1 Straightening System 500ml
1 Liss Mask 500ml
Salon Saves: 17%
Specialty Deal: 0KKTCSDUO
Curly System Special Deal
SALON PURCHASES 1 OF EACH:
1 Deep Cleansing Shampoo 500ml
1 Permanent Liquid 500ml
1 Neutralizer 500ml
1 Curl Spray 200ml
Salon Saves: 17%
Specialty Deal: 0KKTCSCURL
THE INNOVATIVE NON-PROGRESSIVE 10-MINUTE COLOURING SYSTEM WITH K-VEG COMPLEX, PLANT KERATIN, AMINO ACID COMPLEX AND MARULA OIL.
The ultra-concentrated pigments guarantee 100% coverage of greys. All shades maintain the true level and colour reflex. The complex of amino acids and plant proteins invigorates the hair’s natural structure, and promotes colour durability and maximum performance.
Arginine strengthens the hair fibre structure and prevents thinning and brittleness, Plant amino acids and Marula Oil have a very high anti-oxidant and moisturising action and promotes fullness of colour and maximum radiance.
ALL-IN BOX PRE-PACK SAVE
18%
TRY COLORFAST 10 MINUTE COLOR “ALL-IN” BOX KIT CONTAINS:
24 Shades (one tube of each color)
Plus 2 Liter Dev Plus 20 Vol., 1 Liter Dev Plus 30 Vol., 1 Barrier Cream, 1 Box of Disposable Capes, 1 Color Bowl, 1 Color Brush and 1 Color Chart.
Specialty Deal: 0KKTBCFBIG
FREE RESTRUCTURE VIALS
WITH COLOR GLAZE PURCHASE
SALON PURCHASES:
12 Shades of Baco Color Glaze (Mix & Match)
1 Conditioning & Illuminating Clear 500ml
1 Liquid Activator 1000ml
SALON RECEIVES FREE:
1 Purify Restructure Vials (Box of 12, 10ml Vials)
Salon Saves: 20% Promotion: KABCGMA
COLOR FAST EXPERIENCE DEAL
TRY COLORFAST 10 MINUTE COLOR KIT CONTAINS:
6 Shades (5.0, 5.66. 5.18, 6.10, 7.30, 8.32)
1 Dev Plus 20 Vol Liter
1 Barrier Cream
1 Color Chart
Available in salon in March
CELEBRATE SUSTAINABILITY THIS EARTH MONTH WITH WE STAND/ for regeneration limited-edition hair, body, and face butter
PURCHASE (Retail Sizes)
12 ANY ESSENTIAL HAIRCARE RECEIVE COMPLIMENTARY
6 WE STAND/ FOR REGENERATION 100 ml LIMITED-EDITION GIFT WITH PURPOSE HAIR, BODY, AND FACE BUTTER
1 RETAIL SHELF SIGN
1 MIRROR CLING
Salon Savings: 27%* Promotion: DAVWS25
New Item Open Stock Item: DAVSCBBWSB
BLONDE HAIR, WE CARE
Buy at-home blonde care & get minis for travel!
PURCHASE (Retail Sizes) 12 HEART OF GLASS RECEIVE COMPLIMENTARY
4 HEART OF GLASS TRAVEL KIT (Silkening Shampoo 90ml, Rich Conditioner 90ml)
1 RETAIL SHELF SIGN
Salon Savings: 31% Promotion: DAVHOG
6 MORE INSIDE MEDIUM HAIRSPRAY
Salon Savings: 10% Specialty Deal: DAVMAME
New Item Open Stock Item: DAVHAMEDM03Z (Available in April)
*SOLU/sea salt scrub & refill pouches not included. NEW TRAVEL-SIZE MORE INSIDE MEDIUM HAIRSPRAY 100ml PURCHASE (To Receive 10% Off)
FREE DAILY SHAMPOO
Sell through 4 oz Pomade Inventory
SHOP PURCHASES:
6 Mix and Match Retail Size Pomade Red, Green, Pink, Blue, Fiber, Clay, Extreme, OR Concrete 3.38 or 4 oz (while supplies last)
RECEIVE FREE
6 Daily Shampoo (3.38oz/100ml)
1 Daily Shampoo Display (In Envelope
2 Tent Cards
Savings up to 31% Promotion: RZPOMMA
B2GO! WOOD & SPICE BEARD FOAM
SHOP PURCHASES:
12 MIX & MATCH Beard Balm, Beard Foam, Wood & Spice Beard Balm, Wood & Spice Beard Foam, Clean & Fresh Beard Balm, Clean & Fresh Beard Foam, REFRESH, Clean & Fresh Beard Wash, OR Clean & Fresh Beard Serum
RECEIVE FREE
6 Wood & Spice Beard Foam
1 Branded Display Box
28% to 33% savings Promotion: RZBBGO
FIBER LINEUP!
SHOP PURCHASES:
3 Fiber Pomade (3.38oz/95g)
3 Fiber Gel (3.38oz/100ml)
3 Fiber Cream (3.38oz/100ml)
RECEIVE FREE
3 Fiber Product Display Tray
1 Large Fiber Line Up Display Tray
2 Tent Cards (Printed In 8 Languages)
Savings up to 20% Specialty Deal: RZLKTFBLI
BEARD ADD ON
Buy 2, Get 1 FREE on Best Selling Beard Products with this Beard Add On: 2 Wood & Spice Beard Balm 1.3oz, 2 Wood & Spice Beard Foam 2.36oz, 2 REFRESH No Rinse Beard Wash 3.38oz, 2 Clean & Fresh Beard Wash 6.76oz, 2 Clean & Fresh Beard Serum 2oz, 2 Clean & Fresh Shave Butter 3.38oz
RECEIVE FREE
1 of your choice of items listed above
33% savings Specialty Deal: RZLKTBADD
ORDER # DESCRIPTION
BRFMD9TR Detangle Brush Display 9 Pc
BRFMDBEAR Earth (brown) Detangle Brush
BRFMDBCAN Canvas (cream) Detangle Brush
BRFMDBCLA Clay (sienna) Detangle Brush
CLFMFPTR Family Pack 3pc Color Brush Set
CLFMP500TR 5X11 Pop Up Foil 500ct
CLFMRETR Embossed Roll 320ft
CLFMBBTR Color Bowl Set of 2
SUFMSSCTR Super Sectioners 4pc Clips
BLONDING SYSTEM
Includes: Lift9 17.64 oz, LiftC 17.64 oz, Lift+Brunette 5.29 oz, Lift + Blonde 5.29 oz, (1) 12vol & (1) 32vol 10.14 oz, Blonding Brochure
Save 22% Specialty Deal: MXKTLIFT25
megix|1UP
Protects hair during lightening and bleaching. Buy 6 megix|10 shades 3.38 oz Get Free: 1 megix|1UP 5.07 oz
Save 20%
PROMOTION: MX1UP
Can’t be combined with any other offers. LIMIT 3 per salon.
megix|TR+
Deep Hydrating Mousse Buy 12 shades 3.38 oz, get 1 Mousse 10.14 oz Free.
Save 14% PROMOTION: MXDHM
Can’t be combined with any other offers. LIMIT 2 per salon.
pro deals
One Sample & Clients Are Sold
Send clients home with a deluxe sample of our bestselling 7SECONDS Detangler and stay stocked with retail sizes for when their sample runs out.
7SECONDS Retail Starter Pack
BUY: 6 7SECONDS Detangler (8oz/236ml)
GET FREE: 1 7SECONDS Detangler Client Sample Box (Four 1oz Deluxe Samples) • 1 Mirror Cling
SPECIALTY DEAL: UNIKTRSTR
FREE 7SECONDS Client Samples!
7SECONDS Retail Essentials Pack
BUY: 9 7SECONDS Detangler (8oz/236ml) • 3 7SECONDS Shampoo (10oz/300ml) • 3 7SECONDS Conditioner (8oz/236ml)
GET FREE: 1 7SECONDS Shampoo (33.8oz/1L) • 1 7SECONDS Conditioner (33.8oz/1L) • 1 7SECONDS Detangler Client Sample Box (Four 1oz Deluxe Samples) • 1 Mirror Cling
SPECIALTY DEAL: UNIKTRESS
Waves For Days
Get a FREE try-me size BLOW&SET sculpting lotion that shapes, shines, and holds waves in place, plus a full-size bestselling TEXTURIZA spray for instant volume, texture and definition.
SPECIALTY DEAL: UNIKTWAVE
MIRACLE RESCUE & REPAIR TRIO
Buy 1 EACH:
1 Shampoo 10.1oz
1 Conditioner 10.1oz
1 All-in-1 Leave-in Treatment 6oz
Salon Savings 32% Specialty Deal: B2KTMR3
Formulated with Quinoa Protein, Soy Protein and Guarana Seed Extract to help restore hair and add tremendous shine. This miracle leave-in-treatment provides 25 amazing benefits to prepare, repair and protect all textures of colored or chemically treated hair, in one easy step.
SPRING VOLUME DUO
Buy 1 EACH: 1 Blowdry Boost Volumizing Spray 6oz 1 Defy Gravity Volume & Thickening Foam 7oz
A 20% SAVINGS! Specialty Deal: B2KTVOL
MIRACLE RESCUE & REPAIR LITER SPECIAL
Buy 1 EACH:
1 Miracle Rescue & Repair Shampoo 32oz
1 Miracle Rescue & Repair Conditioner 32oz GET FREE: TWO LITER PUMPS
A 18% SAVINGS! Specialty Deal: B2KTMRLT
15%*
INTRODUCING THE NEW COLLECTIONS
• Formulated with ChromaSilk Color Shine Complex + skincare inspired ingredients
• Protect color for up to 30 washes
• Add luminous shine
• Sensorial experience with designer-inspired fragrances and rich lather
• Suitable for straight, curly, wavy, and coily hair
Shampoo 10oz
01WSHPB10
Shampoo liter
01WSHPB1L
Conditioner 10oz
01WCDPB10 Mask 5oz 01WCDPBM5
Leave-in Spray 10oz 01WCDPBLI10
Shampoo 10oz
01WSHMM10
Shampoo liter
01WSHMM1L
Conditioner 10oz
01WCDMM10
Conditioner liter
01WCDMM1L
Shampoo 10oz
01WSHRR10
Shampoo liter
01WSHRR1L
Conditioner 10oz
01WCDRR10
Conditioner liter
Shampoo 10oz
01WSHVV10
Conditioner 10oz 01WCDVV10
*(Intense Therapy Not Included)
01WSHCC10
Shampoo liter
01WSHCC1L
01WCDRR1L Shampoo 10oz
TONERS
Curl Friend Favs!
MAGIC SPELL a leave-in spray that provides hydration and curl support.
ENHANCE CURL CREAM moisturizes and helps sculpt curls and combat frizz.
DOLLY POTION CURL FOAM boost volume for soft, touchable finish. Anti-humidity effect.
Curl Friend Favs! Purchase 3 each of: Magic Spell Leave-In 8.45 oz Enhance Curl Cream 6.76 oz Dolly Potion Curl Foam 6.9 oz
new planter box pack
buy
1 x the great hydrator moisture mask 150ml
1 x mane attention protein treatment 150ml
1 x liquid rollers curl balm 200ml
1 x easy tiger smoothing balm 200ml
1 x haze styling powder 50ml spray
1 x builder's paradise working spray 300ml
1 x water killer dry shampoo 200ml
1 x she-bang-a-bang dry spray wax 200ml
1 x macgyver multi-use mousse 200ml
get free
1 x new planter box
1 x happy campers treatment 200ml
1 x root canal volumising spray 200ml
1 x salty dog salt spray 200ml
1 x box o' bollox texture paste 90g
Salon Savings: 33%
Item: EVOKTPLBOX
mother’s day packs
buy
1 x shampoo 300ml
1 x conditioner 300ml
get free
1 x treatment 150ml or spray 200ml
1 x evo cosmetic bag
Hydrate Pre-pack
Item: EVOKTHYDWL
Repair Pre-pack
Item: EVOKTRPWL
Salon Savings: 35%
Volume Pre-pack
Item: EVOKTVLWL
Salon Savings: 34%
total take home
buy
3 x fab pro conditioner 200ml get free 1 x fab pro conditioner 200ml
Salon Savings: 25%
Specialty Deal: EVPCOTH
retail 12 + travel 12
mix & match any combo from list
buy
12 x retail products get free
12 x travel products
choose mix & max from: day of grace 200ml + 50ml
root canal 200ml + 50ml
salty dog 200ml + 50ml
liquid rollers 200ml + 30ml
happy campers 200ml + 50ml
icon welder 200ml + 50ml
Salon Savings: 19% - 25% Promotion: EVMART mini me for many you…
styling 5+1 save: 17% Promotion: EVMA51
buy 5 x styling products get free 1 x styling products
choose from any: water killer water killer brunette macgyver she bang-a-bang
buy 5 x staino direct dye 120ml get free 1 x staino direct dye 120ml you bring the skills. we’ve got the goods.
5+1 Salon Savings: 17% Promotion: EVPDYE
NEW SALON KIT
PURCHASE (ONE 10 oz Treatment):
Classic Keratin Smoothing Treatment
Classic Blonde Keratin Smoothing Treatment
Express Keratin Smoothing Treatment
Express Blonde Keratin Smoothing Treatment
RECEIVE COMPLIMENTARY:
1 Clarifying Shampoo 12 oz.
1 Leave-In Perfector Spray 4 oz.
1 Application Bowl
1 Application Brush-Comb
1 Client Cape with Logo
1 Brand Guide
1 Step-by-Step Instruction Book
30% - 33% SAVINGS
PROMOTION: CZSKMA 100% Formaldehyde-Free Keratin Smoothing Treatments and After Care Products
SALON STARTER PACKAGE
PURCHASE:
RECEIVE
(4pk) Coated Crocodile Clips
(10pk) Hair Tie
HAIRCARE DUO + FREE LIP BALM
Purchase a Repair Shampoo 8.45 fl oz and Clay Wax 2.7 fl oz and receive our beloved Lip Balm 0.51 fl oz for free.
Salon Savings: 14% Specialty Deal: GLDKTMA25
This offer is limited, so get yours now!
KOLESTON PERFECT AND KOLESTON XPRESS PROMOTION
BUY ANY:
6 KOLESTON PERFECT SHADES 2 oz
GET FREE:
1 NEW KOLESTON XPRESS SHADES 2 oz
Choose From:
6/02-6/NM Dark Blonde Neutral Matte
6/07-6/NW Dark Blonde Neutral Warm
8/31-8/GA Light Blonde Gold Ash
9/07-9/NW Very Light Blonde Neutral Warm
9/06-9/NV Very Light Blonde Neutral Violet
1 WELOXON DEVELOPERS (LITER)
Choose From:
Welloxon Perf 6V 1,9%
Welloxon Perf 10V 3,0%
Welloxon Perf 20V 6,0%
Welloxon Perf 30V 9,0%
Welloxon Perf 40V 12,0%
Salon Saves: 23%
Promotion: WEKP6XD
(Limit 2 per Order, While Supplies Last)
KOLESTON XPRESS PROMOTION
SALON OFFER - OPEN STOCK: BUY ANY: 6 KOLESTON XPRESS SHADES 2 oz
GET FREE:
1 NEW KOLESTON XPRESS SHADES 2 oz
Choose From:
6/02-6/NM Dark Blonde Neutral Matte
6/07-6/NW Dark Blonde Neutral Warm
8/31-8/GA Light Blonde Gold Ash
9/07-9/NW Very Light Blonde Neutral Warm
9/06-9/NV Very Light Blonde Neutral Violet
1 WELOXON DEVELOPERS (LITER)
Choose From:
Welloxon Perf 6V 1,9%
Welloxon Perf 10V 3,0%
Welloxon Perf 20V 6,0%
Welloxon Perf 30V 9,0%
Welloxon Perf 40V 12,0%
Salon Saves: 23%
Promotion: WEKXN6
WELLA COLOR TOUCH SALON OFFER
OPEN STOCK: BUY ANY 20 SHADES 2oz
GET FREE:
5 COLOR TOUCH SHADES 2oz
Choose From:
CT 7 /0 MEDIUM BLONDE/NATURAL
CT 6/0 DARK BLONDE/NATURAL
CT 8/0 LIGHT BLONDE/NATURAL
CT 4/0 MEDIUM BROWN/NATURAL
CT 5/0 LIGHT BROWN/NATURAL
CT 10/6 LIGHTEST BLONDE/VIOLET
CT 9/0 VERY LIGHT BLONDE/NATURAL
CT 10/81 LIGHTEST BLONDE/PEARL ASH
CT 9/01 VERY LIGHT BLONDE/NATURAL ASH
1 DEVELOPER (LITER)
Choose From:
Color Touch 1.9% (6 Vol) EMULSION Color Touch 4% (13 Vol) INTENSIVE EMULSION
Salon Saves: 23%
Promotion: WECT20
(Limit 2 per Order, While Supplies Last)
WELLA ILLUMINA SALON OFFER OPEN STOCK: BUY ANY 6 SHADES 2oz GET FREE:
1 NEW ILLUMINA SHADE 2oz
Choose From:
10/34 10/GR LIGHTEST BLONDE GOLD RED 10/53 10/RVG LIGHTEST BLONDE MAHOGANY GOLD
7/53 7/RVG MEDIUM BLONDE MAHOGANY GOLD
1 FREE DEVELOPER (Liter Size)
Choose From:
Specialty Deal: 6USKTSTY
ULTIMATE SMOOTH 30% OFF SALON OFFER
OPEN STOCK:
Salon Saves: 23%
Promotion: WEKI6DN NEW ULTIMATE SMOOTH 25% OFF STYLIST OFFER
Miracle Oil Serum 1oz, 6USCDMOS1
Miracle Oil Serum 3.2oz, 6USCDMOS3
Shampoo Liter, 6USSH1L
Conditioner Liter, 6USCD1L
Mask 16.9oz, 6USCDM16
NOURISH, PROTECT & FINISH
Dark Oil Mist, Craft Clay, Gel Forte, Microweb, Mousse Forte Trilliant, Thickefy Foam, Texturizer Gel Shine Define, Texture Maker, Volupt
Ultimate Strength - 5oz each
Grapefruit Mint - SCEBCBDUCGM
Lavender - SCEBCBDUCLA
Classic Mint - SCEBCBDUCCM
Sandalwood - SCEBCBDUCSW
Not Available Online, Please Call Your SBS or Customer Service Directly.
Original Strength - 5oz each
Grapefruit Mint - SCEBCBDOSGM
Lavender - SCEBCBDOSLA
Classic Mint - SCEBCBDOSCM
Sandalwood - SCEBCBDOSSW
Not Available Online, Please Call Your SBS or Customer Service Directly. 20% OFF each 20% OFF each
Pre-pack Hemp Seed Relaxing Massage Oil Mini Jute Bag
Includes 1 of each Relaxing Massage Oil in 2 oz Sizes: Lavender, Skinny Dip, Isle of You, Naked in the Woods
1 Skinny Dip 3-in-1 Massage Candle 1.75oz. PRE-PACK: EBKTJUTE
Not Available Online, Please Call Your SBS or Customer Service Directly. 20% OFF each
20% OFF ALL KERAPOD PRODUCTS OPEN STOCK 30% OFF
Smooth Mask Deep Nourishing Care C2 500ml 16oz Item code: KPCDMASK16
Smooth Conditioner Anti-Frizz Hair Care C2 500ml 16oz Item code: KPCDSM16
Smooth Styling Cream Humidity Defense S1 8oz Item code: KPSASMC
Smooth & Protect Nourishing Oil Kerapod 2oz S2
Item code: KPSASP2
Professional Clarifying Shampoo PreTreatment Cleanser T1 500ml 16oz Item code: KPSHCL16
Professional Smooth Shampoo Anti-Frizz Hair Care 500ml 16oz Item code: KPSHSM16
Express Smoothing Treatment T2 3oz Item code: KPTREXP
Renew Smoothing Treatment T2 3oz Item code: KPTRREN
Ultimate Smoothing Treatment T2 3oz Item code: KPTRULT
European Gold
HRDED145
Azulene Cream Rosin HRDED115
Pearl Rosin
HRDED125
Lavender Oil
HRDED135
Monoi of Tahiti HRDED190
The 14 oz Pro Warmer is a thermostat controlled warmer which features adjustable heat settings, a low profile design, and a break resistant plastic lid.
9
1
1
1
1
1
SPRING SAVINGS EVENT STOCK UP AND SAVE FREE BONUS OFFER WITH PURCHASE
SALON PURCHASES:
12 HEALTHY HAIR SHAMPOO OR CONDITIONER 8.4 OZ
SALON RECEIVES FREE:
1 HEALTHY HAIR SHAMPOO LITER OR 1 HEALTHY HAIR CONDITIONER LITER
Salon Saves 18% Promotion: EPRMA25
PRO LITER BONUS OFFER
SALON PURCHASES:
1 PROFESSIONAL BOND REPAIR LITER
SALON RECEIVES FREE: 2 BOND REPAIR START KITS
Salon Saves 20% Specialty Deal: EPRKTPLSK
PRO PUMP BONUS OFFER
SALON PURCHASES:
1 PROFESSIONAL BOND REPAIR 11 OZ
SALON RECEIVES FREE: 1 BOND REPAIR START KIT
Salon Saves 24% Specialty Deal: EPRKTPBSK
Buy Shampoo and Conditioner, Get Leave-In FREE! Bundle Includes: - Volume+Keratin Shampoo 10.1 oz - Volume+Keratin Conditioner 10.1 oz - Volume+Keratin Color Seal Leave-In 4.2 oz
SAVE 33% - Special Deal: 0DKTCP3
Totally Blonde Violet Leave-in Spray
A lightweight, keratin-infused leave-in treatment, this violet-based spray conditioner instantly tones brass, seals the cuticle, adds shine and detangles. Open Stock: Totally Blonde Violet Toning Leave-in Spray 4.2oz Save 25% - Special Offer: 0DTBCDTL3
NEW CATEGORY and PACKAGING
SCALP THERAPY™
HEALTHY SCALP. STRONGER, FULLER HAIR. Trichologists and stylists agree: the “skinification” of hair care is key to healthier hair!
The evolution of thickening is here! We’ve created a new category and refreshed the packaging while keeping the same amazing formulas. These products aren’t just for fine, thinning hair—they’re clinically designed for anyone looking to grow stronger, fuller, healthier hair.
Launch Special Prepack PURCHASE
3 SCALPTHERAPY thickening cleanser 6.8fl oz 200ml
3 SCALPTHERAPY thickening conditioner 5fl oz 148ml
3 SCALPTHERAPY thickening treatment 3.4fl oz 100ml
3 SCALPTHERAPY nutritional support (US only) 60 capsules
2 SCALPTHERAPY thickening regimen kit*
RECEIVE FREE
4 THICKENING SERUM light control volumizer 7.25fl oz 210ml
1 SCALPTHERAPY Consumer Display Card
1 Metal Consumer Display Card Holder
1 THICKENING SERUM Consumer Display Card
10 SCALPTHERAPY thickening brochure
Launch Special Prepack
Salon Savings 19%
Specialty Deal: EHCKTSCALP
new size and enhanced names
COLOR REVIVE - COMING SOON
Three Options in One Tube. This easy-to-use treatment keeps color looking fresh between salon visits. Use it full strength for maximum tone or mix it with your favorite shampoo or conditioner for a seamless routine.
COLOR REVIVE’s smaller size and lower cost make it a perfect way to boost your salon’s retail sales while keeping your clients happy!
Launch Special
PURCHASE four of each COLOR REVIVE
warm brown 3fl oz 90ml. Designed to boost chocolate and caramel tones.
cherry red 3fl oz 90ml. Bright red vibrancy perfect for maintaining fashion-forward tones.
burnt copper 3fl oz 90ml. Perfect for natural copper (redheads) and fashion copper tones.
bright blonde 3fl oz 90ml. Ideal for blondes wanting to combat warm yellow tones.
RECEIVE FREE
1 COLOR REVIVE BLONDE 33.8fl oz 1000ml
1 COLOR REVIVE Consumer Display Card
1 Metal Consumer Display Card Holder
Launch Special Prepack
Salon Savings 22%
Specialty Deal: EHCKTREVI
Note The COLOR REVIVE launch special is a limited-time retail offer available in late January 2025, while supplies last. There are no substitutions or exchanges. Ask your Ethos sales representative for details. COLOR REVIVE BLONDE 33.8fl oz will remain available until further notice.
NEW CATEGORY and PACKAGING
eufora FOR HIM MEN’S HAIR + SCALP HEALTH
It’s more than just adding a smoky scent - men deal with internal factors that cause thinning, baldness, and skin irritation. These are high-performance grooming products developed specifically for men’s hair and skin care, utilizing key ingredients scientifically proven to address hair fall-out and skin irritation.
Launch Special PURCHASE
3 complete SHAMPOO 10.1fl oz 300ml
3 revitalizing TREATMENT 6fl oz 180ml
3 scalp RESCUE 3.4fl oz 100ml
3 grooming CREAM* 4.2fl oz 125ml
3 molding PASTE 2.75oz 78g new size
3 styling MUD 2.75oz 78g new size
3 texture PUTTY 2.75oz 78g new size
3 firm hold GEL 4.2fl oz 125ml
3 classic SHAVE 5fl oz 148ml
RECEIVE FREE
1 complete SHAMPOO 36fl oz 1064ml
1 revitalizing TREATMENT 36fl oz 1064ml
1 eufora FOR HIM Consumer Display Card
1 Metal Consumer Display Card Holder
10 eufora FOR HIM thickening brochure
Launch Special Prepack
Salon Savings 22% Specialty Deal: EFHKTHIM
Note The eufora FOR HIM launch special is a limited-time retail offer available in early January 2025, while supplies last. There are no substitutions or exchanges. Ask your Ethos sales representative for details.
*grooming CREAM features an improved formula for enhanced performance. Our Men’s Grooming Specialist Team of Hairdressers found the new formula very similar to the old version, with a tad more shine and slightly more viscous consistency, making it easier to apply in the hair.
Unpacking a Bright Future
NEW YEAR, FRESH ENERGY - LET’S GET STARTED!
QUIET LUXURY
Shellac Open Stock
From left to right:
Covetable - Item 8SL492
Of The Moment - Item 8SL491
Pearlwind - Item 8SL494
Gold Hardware - Item 8SL496
Silk Thread - Item 8SL495
Sleeping Mask - Item 8SL493
(Collection does not include VINYLUX or Displays)
ENJOY A 15% SAVINGS ON SELECTED SHEAR AND THINNER KITS
Extra long ceramic barrel heats up faster and retains heat longer. Extra large vents reduce drying time. Special wavy soft-tip heat resistant bristles are gentle on the scalp. Lightweight and comfortable. 100% Seamless body, absolutely snag-free.
DISPLAY:
12pc Display 3each Item code: BROGCIBL12
OPEN STOCK:
Pink Round Brush 3-1/2”
Item code: BROGCIBL65
Blue Round Brush 2-1/8” Item code: BROGCIBL55
Peach Round Brush 1-3/4”
Item code: BROGCIBL45
Lime Round Brush 1-3/8" Item code: BROGCIBL35
The dryer’s filtration system has been enhanced with a removable/ washable filter, improving air filtration. Included is a filter cleaning brush and an additional mesh net.
The body and grill materials provide greater heat resistance. The concentrator and diffuser attachments have been re-engineered and improved to fit inside the grill instead of on the barrel.
CORETEAM
Advanced Learning
Foundation Cutting 2
Monday, March 3, 2025
Runnemede, NJ 08078
Monday, March 10, 2025
Reading, PA 19611
Monday, March 24, 2025
Sewickley, PA 15143
Fee: $250 (AN Points: 500)
Foundation Cutting 3
Monday, April 7, 2025
Runnemede, NJ 08078
Monday, April 14, 2025 Reading, PA 19611
Monday, April 28, 2025
Sewickley, PA 15143
Fee: $250 (AN Points: 500)
Classic Cutting
Monday, May 12, 2025
Reading, PA 19611
Fee: $250 (AN Points: 500)
Trending in Cutting
Monday, April 14, 2025
Eatontown, NJ 07724
Monday, April 28, 2025
Harrisburg, PA area
Fee: $250 (AN Points: 500)
Curly Cutting Part 1 & Part 2
Sunday, April 27, 2025
Monday, April 28, 2025
Runnemede, NJ 08078
Fee: $250 per class (AN Points: 500 per class)
Short Hair Cutting
Monday, May 12, 2025
Runnemede, NJ 08078
Fee: $250 (AN Points: 500)
Brandi Grooms Johnson
Brandi is an award-winning photographer with 24 years in the photographic industry. Her work has been featured in national and international magazines and galleries. Brandi’s on a mission to transform the way salon owners, stylists, and makeup artists approach client photography for social media.
Mallory Zenner
Mallory is a dedicated educator and salon owner with 20 years in the industry. She’s worked with Vidal Sassoon, Bumble & Bumble, Allilon, Zgat, Wella, Davines, Kaaral and designed creative collections featured in publications like Behind the Chair and Beauty Launchpad.
CONTENT CREATION for Salon Social
Media
In this full day Seminar workshop our presenters will review in depth how to create social media content for your salon, using Instagram as our focus vehicle.
The workshop features a content creation specialist and photographer to guide you through why, where and how to create the content to achieve your social media goals.
• Photography
• Depth of Field
• Composition
• Posing
• Backgrounds
• Editing
• Marketing Strategy
• Brand Voice
• Target Markets
Time: 10am – 3pm
Fee $225.00 (AN Points: 450)
Class conclusion time may vary based on class size; listed as a guide to planning only.
Monday, March 31, 2025
The Gallery at Ethos West 345 Morgantown Road Reading, PA 19611
Monday, April 7, 2025
Ethos Beauty Partners 100 East Ninth Avenue Runnemede, NJ 08078
CORETEAM
Advanced Learning
Creative Content; Social Media
Monday, April 7, 2025
Runnemede, NJ 08078
Monday, March 31, 2025
Reading, PA 19611
Fee: $225 (AN Points: 450)
Classic Barbering
Monday, March 24, 2025
Monroeville, PA 15146
Fee: $250 (AN Points: 500)
Advanced Barbering
Monday, April 21, 2025
Runnemede, NJ 08078
Fee: $250 (AN Points: 500)
Bridal Hair Part 2
Monday, March 10, 2025
Runnemede, NJ 08078
Fee: $165 (AN Points: 330)
Bridal Hair Part 3
Monday, April 28, 2025
Runnemede, NJ 08078
Fee: $165 (AN Points: 330)
Advanced Dimensional Blonding
Monday, April 21, 2025
Reading, PA 19611
Fee: $250 (AN Points: 500)
Trending in Color; Bronde
Monday, March 17, 2025
Runnemede, NJ 08078
Fee: $225 (AN Points: 450)
Pastel Coloring
In this workshop we will share 2 separate techniques to achieve dimensional pastel coloring. Each will be taught half head. One side illustrating fractured color which creates dimension like stained glass. The 2nd side is a novel strategy incorporating reverse balayage with pastels and mermaid ends.
Class Discussion will include:
• Pre-lightening
• Strategic tips for rinsing
• Prepping previously colored hair
• Q & A on Pastels and lightening options
Time: 10am – 4pm • Fee $225.00 (AN Points: 450)
Includes mannequin and lunch. Class conclusion time may vary based on class size; listed as a guide to planning only.
Monday, March 24, 2025
Ethos Beauty Partners 100 East Ninth Avenue Runnemede, NJ 08078
Donna Riley is an inspiring hair dresser with great well-rounded talent in all areas of “doing hair”. But her love is color. Most recently from Center Stage in Sorrento Italy for Kaaral international representing the US in an international 3-day event. Donna loves to share the latest trends and secrets to success.
DONNA RILEY @donnacriquibeautyandwellbeing
MANUFACTURER Class Offerings
AMPLIFY
Tape Row
Look & Learn and Workshop
Monday, April 7, 2025
Voorhees, NJ 08043
Monday, April 14, 2025
Monroeville, PA 15146
Fee: $300 (AN Points: 600)
2 Day Certification
Sunday, March 2, 2025
Monday, March 3, 2025
Reading, PA 19611
Monday, April 28, 2025
Monday, May 5, 2025
Voorhees, NJ 08043
Fee: $700 (AN Points: 1400)
CURL CULT
Shape Shift Curly Cuttings
Sunday, March 23, 2025
Reading, PA 19611
Monday, April 7, 2025
McKees Rocks, PA 15136
Monday, May 19, 2025
Runnemede, NJ 08078
Fee: $199 (AN Points: 398
DAVINES
Creative Color Collection
Sunday, May 18, 2025
Runnemede, NJ 08078
Monday, May 19, 2025
Reading, PA 19611
Fee: $265 (AN Points: 530
evo
Shade Shifter
Sunday, March 2, 2025
Runnemede, NJ 08078
Monday, March 24, 2025
Reading, PA 19611
Fee: $225 (AN Points: 450)
IN TEXTURE WE TRUST
Shape Shift HANDS ON DEMO
Curly Cutting Class
DEMO
Explore the new cut collection with a step-by-step demonstration on a live model. Learn to create various shapes while mastering cut and curl styling techniques. The session also includes product knowledge and tips for styling and diffusing curly hair.
HANDS-ON
Dive into the art of the Kirigami-inspired technique with personalized guidance from our educator. Gain practical experience in styling curly hair, including essential do’s and don’ts, ensuring you leave with skills to elevate your craft and better serve your curly clients.
DEMO ONLY 10:00am to 11:30am Price: $99.00
Sunday, March 23, 2025
Reading, PA 19611
April 7, 2025
Dani Hair’s Loft
500 Pine Hollow Rd
McKees Rocks, PA 15136
Monday, May 19, 2025
Runnemede, NJ 08078
DEMO - Purchase the Shape Shift $299.00 Deal and receive a complimentary Demo Ticket!
HANDS ON 10:00am to 3:00pm Price: $199.00
HANDS ON - Purchase a Curl Cult $499.00 Shear and receive a complimentary Full Day Ticket! Mannequin & Lunch Included
MANUFACTURER Class Offerings
KAARAL
Pastel Color
Monday, March 24, 2025
Runnemede, NJ 08078
Fee: $225 (AN Points: 450)
Blonde Balayage & Beyond
Monday, May 5, 2025 Runnemede, NJ 08078
Fee: $225 (AN Points: 450)
KEVIN.MURPHY BLOW.DRY
Monday, March 24, 2025 Harrisburg, PA area
Fee: $150 (AN Points: 300)
Amplify Rule Breakers Workshop/Color with KEVIN.MURPHY
Monday, March 17, 2025
Voorhees, NJ 08043
Fee: $195 (AN Points: 390)
STYLECRAFT/GAMMA+
Cosmetologist Crossover to Barbering w/ Clipper Over Comb
Monday, March 17, 2025 Reading, PA 19611
Fee: $189 (AN Points: 380)
SCHWARZKOPF
Inside the Inspiration with Block Coloring
Monday, April 28, 2025 Monroeville, PA 15146
Monday, June 2, 2025
Reading, PA 19611
Fee: $150 (AN Points: 300)
Lived in Blondes
Monday, September 8, 2025
Bryn Mawr, PA 19010
Monday, September 15, 2025 Monroeville, PA 15146
Fee: $150 (AN Points: 300)
KEVIN.MURPHY
Amplify Rule Breakers Workshop / Color with KEVIN.MURPHY
AMPLIFY Difference
In order to break the rules, you MUST understand the rules.
In the same way people can damage their client’s hair if precautions aren’t taken, you can also damage the extensions. In this workshop you will learn the rules and best practices for coloring Amplify Extensions; we are using KEVIN.MURPHY hair color for this program.
Amplify’s 100% High Quality Cuticle Intact Remy Hair, allows extensions to be chemically altered and still maintaining hair’s integrity.
In this workshop you will learn the rules and best practices for coloring Amplify Extensions with Kevin Murphy Hair color Morning demonstration followed by workshop on Amplify wefts.
*Coloring extensions 101
*Dimensional color
*Coloring with reds
*Balayadd VS Balayage
*Shadow roots
As a reminder, chemically altering extensions VOIDS THE WARRANTY.
10:00 am-1:00 pm, Fee: $195.00
Monday, March 17, 2025
Ethos Beauty Partners
300 White Horse Road, oorhees, NJ 08043
SuperHP™ High Performance Professional Hair Dryer
No matter the hair type, condition or style, this all powerful hair dryer is the tool to unleash your creative power!
• 1875-watt dryer with super powerful airflow for extremely quick drying with 100,000 long lasting BLDC brushless motor
• Unique dual filter design for ultimate motor protection. Removable filter for easy cleaning
• Lock button conveniently locks settings while in use
• Cool shot button, 3 heat settings, 3 airflow speeds, reverse airflow button for easy self-cleaning
• Intelligent heat control guarantees consistent temperature and prevents hair damage
• State-of-the-art efficient brushless motor uses less energy than traditional dryers
• Powerful ionic generator seals in moisture and eliminates frizz
• Advanced memory function recalls last chosen settings
• Extremely lightweight and quiet
SAVE 25% KIT INCLUDES SHAMPOO, CONDITIONER, SCALP TREATMENT
Item: 0XKTST1
25% OFF SYSTEM 1 NATURAL UNTREATED HAIR LIGHT THINNING
MARCH - APRIL
SAVE 25% KIT INCLUDES SHAMPOO, CONDITIONER, SCALP TREATMENT
Item: 0XKTST2
25% OFF SYSTEM 2 NATURAL UNTREATED HAIR PROGRESSED THINNING
SAVE 25% KIT INCLUDES SHAMPOO, CONDITIONER, SCALP TREATMENT
Item: 0XKTST3
25% OFF SYSTEM 3 COLORED, DRY DAMAGED HAIR LIGHT THINNING
SAVE 25% KIT INCLUDES SHAMPOO, CONDITIONER, SCALP TREATMENT
Item: 0XKTST4
25% OFF SYSTEM 4 COLORED, DRY DAMAGED HAIR PROGRESSED THINNING
NADINE
A tempting deep berry pink infused with specks of pink and golden glitter.
Item: NC40Z1261
NATUREL (6) SPARKLES SPRING COLLECTION
CLEO
A fusion of pink and coral infused with fine pink and gold micro glitter.
Item: NC40Z1262
AVALON
A sweet cotton candy pink infused with hints of pink and golden glitter.
Item: NC40Z1263
ZOYA NATUREL(6) DISPLAY | 18 PCS
Holds 3 bottles of each shade, for a total of 18 bottles per display. Full size 0.5 fl. oz bottles of lacquer. NC40KTN618
SCOTTI
A whipped biscotti putty pink infused with pink and rose gold micro glitter.
Item: NC40Z1264
DULCIE
A mid-tone nude inspired by caramel and flan, delicately infused with pink micro glitter.
Item: NC40Z1265
WINSLET
A muted rosy mauve nude accented with pink micro glitter for a subtle and refined sparkle.
Item: NC40Z1266
ZOYA NATUREL(6) SAMPLER BOX
Contains 1 of each item from Naturel(6) Collection in a sampler pack with outer wrap. NC40KTN66
FREE IRON WITH PURCHASE
BUY THE VERSASPHERE PRO AIR AND GET THE PLATFORM
SIGNATURE PRO STYLER FREE!
VERSASPHERE PRO AIR
Twin Fan DC motor dries hair in less time. Includes speed dry nozzle, curl-defining diffuser, and straightening comb.
SIGNATURE PRO STYLER 1.25"
Triple layer baked ceramic plates and high speed heat recovery technology offers even heat distribution. Adjustable temperature from 140°F to 450°F for all hair types.
Salon Savings: 22%
Promotional code: FHIVSFI
25% OFF BLONDME COLOR & CARE
BLONDE COLOR SHADES
2.02 fl. oz.:
• Pastel Toning
• Deep Toning
• Blonde Lifting
• Lift & Blend
• Bleach & Tone
• Base Breaker
BLONDE CARE
ALL BLONDES – RICH:
• Shampoo, 10 fl. oz. + 33.8 fl. oz.
• Conditioner, 8.45 fl. oz. + 33.8 fl. oz.
• Mask, 6.7 fl. oz. + 16.9 fl. oz.
BLONDE CARE
ALL BLONDES – LIGHT:
• Shampoo, 10 fl. oz. + 33.8 fl. oz.
• Mask, 6.7 fl. oz.
• Spray Conditioner, 6.7 fl. oz.
BLONDE CARE
ALL BLONDES – DETOX:
• Shampoo, 10 fl. oz. + 33.8 fl. oz.
• Mask, 6.7 fl. oz. + 16.9 fl. oz.
• Vitamin C Shots, 5x5g
BLONDE CARE
COOL BLONDES – NEUTRALIZING:
• Shampoo, 10 fl. oz. + 33.8 fl. oz.
• Mask, 6.7 fl. oz. + 15.2 fl. oz.
• Spray Conditioner, 5.0 fl. oz.
BLONDE CARE
BLONDE WONDERS:
• Glaze Mist, 5.07 fl. oz.
• Restoring Balm, 2.53 fl. oz.
• Golden Mask, 15.2 fl. oz.
• Dry Shampoo Foam, 10 fl. oz.
• Neutralizing Toning Drops, 1.01 fl. oz.
WHILE SUPPLIES LAST
COLOR SWATCH BOOK OFFERS
Buy Any of the Qualifying Color Lines Listed, Get a SWATCH BOOK, Bowl & Brush FREE. (Limit 1 Per Order)
ETHOS BEAUTY PARTNERS
Customer Service 800-257-7104 www.ethosbeauty.com Store Hours
Monday-Friday 8:30am - 5:00pm Reading Store 8:30am - 4:30pm Saturday CLOSED Sunday CLOSED
Ethos Beauty Partners East
100 East Ninth Avenue Runnemede, NJ 08078-0283 856-742-0300
Ethos Beauty Partners West
345 Morgantown Road Reading, Pennsylvania 19611 855-721-5250
NEW JERSEY
Parsippany 973-227-0015
360 Route 46 West Parsippany, NJ 07054
Voorhees 856-627-3500
Echo Shoppes 300 White Horse Road Voorhees, NJ 08043
PENNSYLVANIA
McMurray 724-942-9508
3523 Washington Road McMurray, PA 15317
Monroeville 412-373-7009
Mosside Plaza 2644 Mosside Boulevard Monroeville, PA 15146
Reading 855-721-5250 345 Morgantown Road Reading, PA 19611
Introducing the ghd Chronos Max™, our professional HD motion-responsive™ wide plate flat iron, designed for high-definition styling that’s 2x more responsive for 3x faster results. Our best wide plate flat iron, perfect for transforming long, thick, and curly hair in just one stroke with no extreme heat damage.
IDEAL FOR LONG, THICK & CURLY HAIR
• The close to edge plates with ultra-gloss coating are 85% larger to provide easy glide and up to 90% more shine while the 24% thinner edges allow for close-to-root styling.
• 85% larger plates for 3x faster
• One-stroke styling & HD results that last 24hrs
• Available as a standard plate flat iron
PROMOTION: GHCM