2026 January-February INSIDER | Guest

VOLUME 5, ISSUE 1, JANUARY/FEBRUARY 2026

, N PRICING O L A S R O F OG INTO PLEASE L E S WEBSIT THE ETHO ACT YOUR OR CONT SINESS SALON BU T SPECIALIS

1-800-257-7104 SHOP ONLINE: ETHOSBEAUTY.COM

EDITOR Elizabeth DuPree ETHOS BEAUTY PARTNERS EAST 100 E. Ninth Avenue Runnemede, New Jersey 08078 ETHOS BEAUTY PARTNERS WEST 345 Morgantown Road Reading, Pennsylvania 19611

800-257-7104 orders@ethosbeauty.com ethosbeauty.com /ethosbeautypartners @ethos_beauty @ethos_beauty ethosbeauty.com/blog Copyright ©2026 Ethos Beauty Partners. Prices advertised are limited to in-stock merchandise and not all items are available in all locations.

Ethos Beauty Partners reserves the right to limit quantities, and to correct any unintentional printing, illustration, photographic and typographical errors. All Ethos Beauty Partners promotions and deals are available only while supplies last, and can end at any time. Substitutions on promotional items may occur.

Image courtesy of Schwarzkopf

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WORDSONPAPER:

thoughts from the editor’s desk What’s New for Salons This Tax Season?

Big Changes. Big Savings. Here’s What to Know for 2026.

Tax season is never anyone’s favorite topic… but this year, it comes with some seriously good news for salon owners and beauty pros. For the first time, new tax rules are taking effect that can put more money back into the hands of the people who power our industry. If you own a salon or work behind the chair, here are the updates that matter most.

1. Salon Owners Can Now Claim a FICA Tip Credit A major win: salons are newly eligible for the same FICA tip credit restaurants have used for years.

Why this matters: • You can claim a credit on the employer portion of FICA taxes tied to employees’ reported tips.

• This can greatly reduce your tax liability—especially for hightipping salons.

• Many businesses will see real money back at tax time.

2. Working Salon Owners & Stylists Won’t Pay Income Tax on Tips If you work behind the chair (employee, booth renter, or working owner), tips you personally receive will no longer be counted as taxable income for income tax purposes. However, tips are still subject to payroll taxes (Social Security and Medicare).

What this means: • You keep more of what you earn.

• Take-home pay increases without raising prices.

• For full-time stylists, this change can still add up to thousands in annual savings.

• Tips must continue to be reported, but they will not increase your income tax liability.

What to do now: • Check in with a CPA to understand how these changes apply to your business.

• Confirm payroll accuracy so you can claim the FICA credit properly.

• Make sure your team knows how these updates affect their pay.

This is a huge win for the beauty industry, finally leveling the playing field with restaurants. For owners, the 45B credit offers a direct dollar-for-dollar reduction in tax liability, while stylists can now keep significantly more of their hard-earned tips. Just remember, it’s an income tax deduction, not a payroll tax exemption. You still owe Social Security and Medicare taxes on those tips. (Sean Lovison, CFP, CPA[1]) At Ethos, our mission is to support stylists and salon owners in every way possible—not just with the best professional products, but with real business education that helps you thrive. These tax updates represent a meaningful financial shift for beauty professionals—and staying informed now ensures you’re ready to take full advantage when filing season arrives.

[1] https://www.purposebuiltfs.com, sean@purposebuiltfs.com

ETHOS INSIDER January-February 2026

HAIR

ADVANCED HAIR SYSTEM A 6-week Hair Restoration Program Contains powerful PTT-6® that stimulates hair growth by activating the hair follicles, and managing signs of inflammation that causes hair shedding. PTT-6® harnesses the body’s natural mechanisms of regeneration. It contains over 3,000 proteins, including growth factors, cytokines and exosomes that signal cells to regenerate.

bōkka BOTÁNIKA ................... 15 CEZANNE.....................................18 Davines........................................... 6 evo............................................... 8 Gold Professional......................19 Kaaral....................................... 10 Keratherapy.................................14 KEVIN.MURPHY........................... 4 megix|10.......................................19 PRAVANA....................................16 Reuzel............................................17 SEBASTIAN.................................16 Schwarzkopf...............................20 UNITE.............................................13 WELLA..........................................22

SKIN AND NAILS

CBD................................................24 OPI..................................................25

TOOLS OF THE TRADE

Betty Dain....................................... 7 FRAMAR.......................................25 Olivia Garden..............................15

IN THIS ISSUE

caligraphy cut........................... 26 Education.................................... 28 Ethos Store Promotions......... 42 Kaaral Serata............................ 12 “Level Up” from Josh............... 27 Words on Paper­........................... 2 What’s New for Salons This Tax Season?

DIGITAL DEALS.........32

Advanced Hair System Kit Item Code: CALSCAHKIT

KEVIN.MURPHY ALL.HOURS.ALWAYS.ON SALON PURCHASES:

5 X YOUNG.AGAIN 100ml 5 X NIGHT.SHIFT 100ml 5 X SHIMMER.SHINE 100ml

SALON RECEIVES FREE:

1 X YOUNG.AGAIN 100ml 1 X NIGHT.SHIFT 100ml 1 X SHIMMER.SHINE 100ml ALL.HOURS.ALWAYS DISPLAY MIRROR PRODUCT GLORIFIER BAMBOO DISPLAY INSERT

SPECIALTY DEAL: 09KTD66100

20% OFF LITERS Includes: ANGEL.WASH 1000ML​ ANGEL.RINSE 1000ML​ ANGEL.MASQUE 1000ML​ BLONDE.ANGEL.WASH 1000ML​ BLONDE.ANGEL 1000ML​ BLOW.DRY.WASH 1000ML​ BLOW.DRY.RINSE 1000ML​ EVERLASTING.COLOUR WASH 1000ML​ EVERLASTING.COLOUR RINSE 1000ML​ EVERLASTING.COLOUR LEAVE-IN 1000ML HYDRATE-ME.WASH 1000ML​ HYDRATE-ME.RINSE 1000ML​ HYDRATE-ME.MASQUE 1000ML​ KILLER.CURLS WASH 1000ML​ KILLER.CURLS RINSE 1000ML​ MAXI.WASH 1000ML​ PLUMPING.WASH 1000ML​ PLUMPING.RINSE 1000ML​ REPAIR-ME.WASH 1000ML​ REPAIR-ME.RINSE 1000ML​ RE.STORE 1000ML​ SMOOTH.AGAIN WASH 1000ML​ SMOOTH.AGAIN RINSE 1000ML​ 4

ETHOS BEAUTY PARTNERS | 800-257-7104 | Shop online at www.ethosbeauty.com

KEVIN.MURPHY

THICK WITH IT BOX SET

SMOOTH AHEAD BOX SET

SALON PURCHASES:

SALON PURCHASES:

SALON RECEIVES FREE:

SALON RECEIVES FREE:

SAVE 31%

SAVE 32%

1 X THICK.AGAIN 100ml 1 X FREE.HOLD 100g 1 X DOO.OVER 250ml

PRE-PACK KIT: 09KTD66121

FULL POTENTIAL BOX SET

1 X SMOOTH.AGAIN WASH 250ml 1 X SMOOTH.AGAIN RINSE 250ml 1 X SMOOTH.AGAIN 250ml

PRE-PACK KIT: 09KTD66122

NIGHT & DAY REPLENISHMENT DEAL

SALON PURCHASES:

SALON PURCHASES:

SALON RECEIVES FREE:

SALON RECEIVES FREE:

1 X PLUMPING WASH 250ml 1 X PLUMPING RINSE 250ml 1 X DOO.OVER 250ml

SAVE 30%

PRE-PACK KIT: 09KTD66123

All Ethos promotions subject to availability. Substitutions may occur.

6 X HYDRATE-ME WASH 250ml 6 X HYDRATE-ME RINSE 250ml 1 X HYDRATE-ME WASH LITER 1 X HYDRATE-ME RINSE LITER

SAVE 28%

SPECIALTY DEAL: 09KTD66101

January-February 2026 | www.ethosbeauty.com

5

NEW! OI DISCOVERY KIT

MORE INSIDE

The perfect gift for Valentine’s Day

The perfect blow dry

OI DISCOVERY KIT INCLUDES: 1 OI SHAMPOO MINI 90ml 1 OI CONDITIONER MINI 75ml 1 OI ALL-IN-ONE MILK MINI 50ml 1 OI OIL DELUXE SIZE 20ml 1 OI TRAVEL POCHETTE OI DISCOVERY KIT HANG TAG

SALON PURCHASES CHOICE OF 12: THIS IS A BLOW DRY PRIMER 250ml THIS IS A CURL BUILDING SERUM 250ml THIS IS A DRY TEXTURIZER 250ml THIS IS A MEDIUM HAIR SPRAY 400ml THIS IS A MEDIUM HOLD FINISHING GUM 75ml THIS IS A RELAXING MOISTURIZING FLUID 125ml THIS IS A VOLUME BOOSTING MOUSSE 250ml THIS IS AN INVISIBLE SERUM 50ml THIS IS AN OIL NON OIL 250ml

Salon Savings: 17% Pre-pack: DAVKTOIVAL

RECEIVE COMPLIMENTARY OI OIL – Stickered Tester 135ml OI SOUFFLÉ – Stickered Tester 125ml THE PERFECT BLOWDRY BOOKLET RETAIL SIGNAGE Average Salon Savings: 22% Promotion: DAVBD26

6

ETHOS BEAUTY PARTNERS | 800-257-7104 | Shop online at www.ethosbeauty.com

WINTER COLOUR TRENDS With Mask of Vibrachrom SALON PURCHASES CHOICE OF 16 MASK WITH VIBRACHROM NUANCES 100ml RECEIVE COMPLIMENTARY 1 CHOICE OF ACTIVATOR 900ml/1000ml 1 MORE INSIDE PERFECTING HAIRSPRAY Stickered Tester 300 ml 1 LIQUID SPELL – Stickered Tester 125 ml 1 WINTER COLOUR TRENDS BOOK Salon Savings: 26% Promotion: DAVMWCT

TAILORED FOR YOU: Custom Capes with Your Salon Logo Make a statement with custom Betty Dain capes, designed to elevate your salon’s style. These capes are available in five unique designs and can be personalized with your salon logo with embroidery.

Minimum order of six capes , production time of 4 to 6 weeks, with 25% deposit. Submit high-resolution artwork and Pantone colors (if available) for the best results.

Let your SBS guide you through the process.

Together, we’ll create the perfect look for your salon!

ALL DAVINES DEALS WHILE SUPPLIES LAST All Ethos promotions subject to availability. Substitutions may occur.

January-February 2026 | www.ethosbeauty.com

7

take me away. to better hair stays.

rack em’ + stack ‘em 33% off liters choose from: the therapist hydrating shampoo​ the therapist hydrating conditioner ​ the great hydrator moisture mask​ ritual salvation repairing shampoo ​ ritual salvation repairing conditioner ​ mane attention protein treatment​ gluttony volumising shampoo​ bride of gluttony volumising conditioner mane tamer smoothing shampoo mane tamer smoothing conditioner​ heads will roll cleansing conditioner ​ baby got bounce curl treatment​ normal persons daily shampoo ​ normal persons daily conditioner ​ platinum blonde toning shampoo ​ platinum blonde colour boosting treatment

buy​ 6 x evo hydrate shampoo 30ml 6 x evo hydrate conditioner 30ml 6 x evo repair shampoo 30ml 6 x evo repair conditioner 30ml

get free 6 x evo great hydrator moisture mask 30ml 6 x evo mane attention protein treatment 30ml 1 x mini vacation display shipper

Save: 33%

pre-pack: EVOKTMINI

open stock

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ETHOS BEAUTY PARTNERS | 800-257-7104 | Shop online at www.ethosbeauty.com

top drop 3+1 buy​ 3 x top drop concentrate (12x15ml) choose from: hydrate, repair, platinum, scalp

developer 5+1

get free 1 x top drop concentrate (12x15ml) choose from: hydrate, repair, platinum, scalp

Save: 25%

PROMOTION: EVTD31

need a lift? stock up with buy 5 get 1 free on evo hue-verse developers

buy​ 5 x hue-verse developer 1L

get free 1 x hue-verse developer 1L choose from: hue-verse liquid developer 6.5vol 1L ​ hue-verse cream developer 6.5vol 1L​ hue-verse cream developer 10vol 1L​ hue-verse cream developer 20vol 1L hue-verse cream developer 30vol 1L​ hue-verse cream developer 40vol 1L

available in hydrate, repair, platinum blonde and scalp

save: 17% promotion: EVPHV51 limit 3 per order

try ‘em all

All Ethos promotions subject to availability. Substitutions may occur.

January-February 2026 | www.ethosbeauty.com

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new lightening system ONE CORE.THREE POWERS.

TRY ME BOX Includes:

A new language for hair lightening. It’s not just a lightener, it’s a creative revolution that inspires every hairdresser’s imagination.

1 White Lightening Powder 400g 1 Refill White Lightening Powder 400g 1 Blue Booster Box 10 pcs x 8ml 1 Violet Booster Box 10 pcs x 8ml 1 Cream Activator 20VOL 1 liter 1 Cream Activator 30VOL 1 liter MARAES SHADES: 1 Demi-Permanent 8.12 3.38 oz 1 Demi-Permanent 10.12 3.38 oz 1 Demi-Permanent 8.88 3.38 oz 1 Demi-Permanent 10.88 3.38 oz 1 Demi-Permanent Wall Chart

1 SYSTEM. 3 BLENDING OPTIONS.

ENDLESS RESULTS. OPEN STOCK ARRIVING IN MARCH 2026

Item: 0KKTMLSBOX

Purchase 1 each of 12 COLOR SPLASH SHADES and Receive A Free Swatchbook!

SIX PASTELS

SAVE 33%

Specialty Deal: 0KBCSN12DL STEEL-0KBCSB011

LAVENDER-0KBCSB022

MINT-0KBCSB038

CORAL-0KBCSB042

ROSE-0KBCSB062

TURQUOISE-0KBCSB088

VIOLET-0KBCSB22

GREEN-0KBCSB38

ORANGE-0KBCSB44

PINK-0KBCSB52

RED-0KBCSB66

BLUE-0KBCSB88

SIX VIVIDS

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ETHOS BEAUTY PARTNERS | 800-257-7104 | Shop online at www.ethosbeauty.com

BACO BARRIER CREAM 5.07 oz BUY 2, GET 1 FREE

4pc

HIGHLIGHTS COMB KIT

Specialty Deal: 0KKTBBCJF

Item: 0KSUHCK

ALL KAARAL PROMOTIONS ARE WHILE SUPPLIES LAST All Ethos promotions subject to availability. Substitutions may occur.

January-February 2026 | www.ethosbeauty.com

11

Benvenuti alla

Kaaral Serata.

Ethos Beauty Partners

was proud to showcase the Kaaral brand of color and styling.

Donna Riley Reflects on the Serata The evening at Terrain Gardens’ historic atrium in Devon, PA unfolded like a sparkling holiday movie scene—twinkling lights reflecting off glass, lush garden views framing every moment, and guests sipping prosecco as they settled into an atmosphere of pure seasonal enchantment.

It was the perfect setting to showcase the creativity and color mastery that define Kaaral, offering stylists and salon owners a night of elevated inspiration.

Our models delivered the magic. Once their kimonos slipped away, the room erupted in awe: a radiant copper high ponytail, a champagnegold Hollywood wave, and a chocolate-sleek modern chignon, each shimmering with sequins and rhinestones under the atrium’s glow. The collective gasp said it all—Kaaral’s artistry dazzled. The reviews sparkled, the excitement was palpable, and the message from every corner was the same: they can’t wait for more.

Ask your SBS about our next Kaaral Serata, we’d love to have you join us!

Our Serata Educators

Donna Riley 12

Candace Pulitano

Our lovely models, from left to right: Beverly, Marlene, and Rosemary

ETHOS BEAUTY PARTNERS | 800-257-7104 | Shop online at www.ethosbeauty.com

Before

After

Before

After

Before

After

pro deals

Results For Up To 72 Hours

7SECONDS Anti-Frizz Leave-In Thermo Mist • Blocks Humidity • Locks In Moisture • Delivers Glass-like Shine • Protects From Damage

LIMITED TIME OFFER

Buy 3, Get 1

FREE

7 SECONDS ANTI- FRIZZ LEAVE-IN THERMO MIST 6oz BUY 3, GET 1 FREE. Salon Saves: 25% PROMOTION: UNI3N1 Open Stock: UNISATM6

All Ethos promotions subject to availability. Substitutions may occur.

Mega-Size Sale

15% OFF Liters Includes: 7 Seconds Lazer Straight Boosta Unite ULuxury Blonda Weekender Go 247

January-February 2026 | www.ethosbeauty.com

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THE HERO 5-PACK BUNDLE Moisture+Keratin Shampoo 10.1 oz Moisture+Keratin Conditioner 10.1 oz KeratinFIXX 20-in-1 Leave-In Conditioner 4.2 oz Style+Keratin Daily Smoothing Cream 6.8 oz BambooMIRACLE Vegan Reconstructor 6 oz

SAVE 33% Pre-pack: 0DCDMO10D

DUO BUNDLE

MOISTURE LEAVE-IN

Moisture+Keratin Shampoo 10.1 oz Moisture+Keratin Conditioner 10.1 oz

PURCHASE 2: Moisture Leave-In Conditioner Spray 8.5 oz RECEIVE 1 FREE: Moisture Leave-In Conditioner Spray 8.5 oz

SAVE 25% Pre-pack: 0DCDMO10D

SAVE 33% Promotion: KTMLI2

MOISTURE DEEP CONDITIONING PURCHASE: 6 - Masque 8oz RECEIVE FREE: 1 - Masque Backbar 16.9 oz 6- Masque Sachets 0.33 oz

$75 OFF SMOOTHING TREATMENT LITERS

1 - Brazilian Renewal Item: 0DTRBR1L 1 - Crème de Cocoa Extreme Renewal Item: 0DTRERC32 1 - Extreme Renewal Item: 0DTRER32 1 - Pure Renewal Item: 0DTRPRP32

SAVE 20%

SAVE 28% Specialty Deal: 0DKTDM6+1S

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ETHOS BEAUTY PARTNERS | 800-257-7104 | Shop online at www.ethosbeauty.com

RESPECT THE ROOT™

MASSAGE, CLEANSE & EXFOLIATE REPLENISHING MOISTURE DUO LITER SPECIAL

Buy: 1 Replenishing Shampoo 32 oz 1 Replenishing Conditioner 32 oz SALON SAVINGS 21% INCLUDES FREE LITER PUMPS!

Specialty Deal: B2KTRMLT

MIRACLE RESCUE & REPAIR LITER SPECIAL Buy: 1 Miracle Shampoo 32oz 1 Miracle Conditioner 32oz

MASSAGE A stimulating, gentle scalp massage. Thick, soft, widely spaced bristles. Encourages blood flow, reduces scalp tension.

Item Code: BROGSDMA

CLEANSE Everyday scalp care with balanced exfoliation & massage. Uniquely curved teeth with medium flex, stimulates the scalp, removes buildup and residue.

Item Code: BROGSDCL

EXFOLIATE Deep cleansing and buildup removal.

Dense, thin bristles in staggered lengths for a firm feel. Clears follicle-clogging residue for better hair growth.

Item Code: BROGSDEX

SALON SAVINGS 21% Specialty Deal: B2KTMRLT INCLUDES FREE LITER PUMPS!

ANY TEXTURE TRIO

Smooth frizz, enhance curls, or create incredible volume BUY: 1 Velvet Smooth Blowdry Balm 6.8oz 1 All Curled Up Curl Defining Cream 6oz 1 Defy Gravity Volume & Thickening Foam 7oz RECEIVE FREE: 1 Bokka Botanika Cosmetics Bag SALON SAVINGS 20% Specialty Deal: B2KTCB

9 pc display 3 each of Massage, Cleanse and Exfoliate Scalp Divas Display size 11" x 7.75" Item Code: BROGSDDI

All Ethos promotions subject to availability. Substitutions may occur.

January-February 2026 | www.ethosbeauty.com

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NEW! SHAPER SHINESPRITZ 6.7oz Non-Aerosol Strong Hold & Shine Finishing Spray

Pravana Liters BUY 2, SAVE 14%

JANUARY 2026 PROMOTION: PVWLT Includes: Moisture Marvel, Repair Radiance, Perfect Blonde, Clarifying

-Sateen Sheen -48HR Humidity Resistance -Strong Hold -Hottools & UV Protection ITEM: 2SPSSS6

30% OFF

LITERS OPEN STOCK

NEW

NEW

JUICY

CRUSH

Say hello to JUICY and CRUSH, our two newest ChromaSilk VIVIDS shades.

AVAILABLE FEBRUARY 2026 Vivids Juicy 3oz Level 8 01CSVJ Vivids Crush 3oz Level 8 01CSVC

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Includes Shampoo and Conditioner in Drench, Penetraitt & Dark Oil Limited Quantities, While Supplies Last Pricing includes list price increase effective 1/1/26

25% OFF

RETAIL SIZES OPEN STOCK Shaper is not included.

Limited Quantities, While Supplies Last Pricing includes list price increase effective 1/1/26

ETHOS BEAUTY PARTNERS | 800-257-7104 | Shop online at www.ethosbeauty.com

NEW GROOMING TONIC TEXTURE FOAM VOLUME BOOSTER • STYLING PRIMER • LOW SHINE

Delivers flexible, natural hold with maximum volume. No stiffness, no shine, just effortless control. Lightweight and easy to use, this new Grooming Tonic Texture Foam styles, protects, and hydrates in one step, for a textured finish on most hair types.

NEW Grooming Tonic Texture Foam Kit BUY 6 Grooming Tonic Texture Foam 2.36fl. oz.

RECEIVE FREE Grooming Tonic Texture Foam 2.36fl. oz.

Stickered for Professional Use Only

Salon Savings: 14% Pre-pack Kit, Specialty Code: RZLKTTF

BUY: 12 Travel Size Pomade 1.3 oz, Mix & Match

Red, Blue, Fiber, Clay, Extreme,

RECEIVE FREE: 2 NEW Piglet Gravity Feed Displays (1 Case) Red, Blue, Fiber, Clay, Extreme,

Savings Up to 25% PROMOTION: RZPOM1

BUY: 6 Retail Size Pomade 3.38oz, Mix & Match

NEW!

Red, Green, Pink, Blue, Fiber, Clay, Extreme, Concrete, OR Severed Head

RECEIVE FREE: 2 Stickered Backbar Pomade 3.38oz Red, Green, Pink, Blue, Fiber, Clay, Extreme, Concrete, OR Severed Head

Savings Up to 25% PROMOTION: RZPOMBB

All Ethos promotions subject to availability. Substitutions may occur.

January-February 2026 | www.ethosbeauty.com

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100% Formaldehyde-Free Keratin Smoothing Treatments and After Care Products

25% OFF LITERS Choose from:

Perfect Moisture Shampoo Item: CZSHMOIS33Z Perfect Moisture Conditioner Item: CZCOMOIS33Z Ultimate Blonde Shampoo Item: CZSHBLND33Z Ultimate Blonde Conditioner Item: CZCOBLND33Z Clarifying Shampoo Item: CZSHCLFY33z

EXPRESS YOURSELF

20% OFF 4 OZ SMOOTHING TREATMENTS

Choose from:

20% SAVINGS

Express Keratin Smoothing Treatment 10 oz.

Express Blonde Keratin Smoothing Treatment 10 oz.

RECEIVE COMPLIMENTARY: Clarifying Shampoo 12 oz.

Promotion: CZXJF26

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CHOOSE FROM: Classic Keratin 4 oz Item: CZMPCLAS4Z Classic Blonde Keratin 4 oz Item: CZMPCLBLD4Z Express Keratin 4 oz Item: CZMPEXPRESS4Z Express Blonde Keratin 4 oz Item: CZMPEXBLD4Z

ETHOS BEAUTY PARTNERS | 800-257-7104 | Shop online at www.ethosbeauty.com

All Ethos promotions subject to availability. Substitutions may occur.

January-February 2026 | www.ethosbeauty.com

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While supplies last, no backorders or substitutions. www.mowan.it

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wall chart Made in Italy Dermatologicamente Testato Report no. 1802M09F olo g

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“may your time be filled with beauty and may your beauty be timeless”

a new experience the salon color service you have always dreamed of

processing time

guidelines

10 minutes for all shades 20 minutes for highlift/ultrablondes

Natural Series .0

Cool natural with a yellow green reflect.

Intense Natural Series .00

grey coverage

Warm natural with a yellow orange reflect.

Can you get 100% grey coverage with any color?

Intense Neutral Natural Series .00 N

For deeper coverage and a perfectly neutral undertone.

It is advisable to use it for covering more than 50% of grey hair.

A. Yes, 100% coverage with any color, Please follow the guidelines below for perfect grey coverage.

Under 30% grey.

Use any desired shade.

0.00 - blonding enhancer

Use 25-50% to increase alkalinity and lifting ability to any megix shade.

0.00 when mixed with the developer Fix and Morph it turns the formula into a gloss service for the lengths, providing brightness without modifying color.

From 30% to 50% grey.

Add 5% to 25% of True Neutral series .00N

From 50% to 100% grey.

Add 25% to 50% of True Neutral series .00N

Color enhancers

efficient

revenue

1 color, 5 services Permanent Color alkaline DEMI permanent acidic DEMI permanent color* High Lift Gloss, Tone & Lamination

Rebuild, color and tone with a single product in 70% less time than traditional color.

Deliver more services in less time and more efficiently with less hands on time needed.

Earn up to 10% more from a Color service.

creative 97 Shades with brilliant and impeccable reflections which, if necessary, are transformed into 92 acid toners*.

F.A.Q.

Use 10-50% of color enhancers into any megix formula to change tonal direction of the color.

To neutralize an undertone, add up to 10% of enanchers (green, ash, orange) without calculating into into the formula ratio.

Highlift/Ultra Blondes

Achieve up to 4 levels of lift with developer 40 volumes in just 20 minutes.

When mixed with developer Fix and Morph, ultra blondes can be used as an acidic demi gloss to tone.

Developer Fix

Transforms megix colors into an alkaline demi. Gentle formula allows color to deposit only increasing shine and vibrancy.

With Keraveg-18 300ml / 10.14 Fl.Oz 1000ml / 33.8 Fl.Oz.

loyalty With megix|10 you take extra care of your clients offering them timely, efficient, luxury, time efficient services.

Q. How does Megix|10 work in just 10 minutes?

A. Megix|10 uses spectrum technology with micro pigments that couple and combine more rapidly thanks to the slightly more oxygenated developers. This allows for a revolutionary 10 minute process.

Q. Is Megix|10 progressive?

A. No Megix|10 is not progressive. The color will stop processing after 15 minutes. It is not recommended to leave it on longer than 45 minutes, as that could cause more pigment deposit on the cuticle layers, like a demi permanent, and could appear slightly darker.

Q. Is Megix|10 aggressive or damaging to the hair?

Megix Dev 12vol - 12vol - 32vol - 40vol

Developers specifically calibrated and designed to be used with megix 10 colors. Conditioning with the perfect viscosity to create a smooth and easy to apply color.With Keraveg-18 300ml / 10.14 Fl.Oz 1000ml / 33.8 Fl.Oz

application Section in 4, begin application where hair is most grey and resistant for grey coverage. For ultra blondes, begin application at the nape. Set timer after application is complete.

When applying megix 10, ensure proper saturation and fine sections for optimal results.

A. Megix|10 is low in ammonia and contains keraveg-18 to help maintain hairs integrity, shine and color longevity.

Q. Do I have to use megix developers with Megix|10 hair color?

A. YES! Megix developers are slightly more oxygenated and will assist in the 10 minute color process. It is always recommend to use megix developers with Megix|10.

Q. When looking for a neutral results for grey coverage, what is recommended?

A. When looking for a neutral result for grey coverage, it is recommended to use the new .00N family.

The color must be placed and not brushed on.

Education Library

Megix color was created to make a real difference: it is a dermatologically tested color, therefore 100% safe on the scalp and hair; the reduced processing times make it even safer on the skin: time is freed up for creative expression. *with the addition of Morph

GOLD CUSTOM CLAW CLIP OPEN STOCK: GLD13CCLIP

PROMOTION: MXND25

28% Savings

Get a wall chart, 1UP 5oz, and Morph pH Modifier 3.38oz FREE

PURCHASE CHOICE OF ANY 12 SHADES

Specialty Deal: MXLCJF26

25% Savings

with a Blonding System Brochure

Savings: 25% Specialty Deal: GLDKTCLIP Elevate your hair game with our Session Hair Spray 13.5 oz and Ten In One 5.1 fl oz.

Purchase these essentials, and receive a gift of our custom Gold Claw Clip.

2026 STYLE

PURCHASE 3 LIFT C BLEACH, GET 1 FREE Specialty Deal: MXKTLIFT9

27% Savings

with a Blonding System Brochure

PURCHASE 3 LIFT 9 BLEACH, GET 1 FREE

Savings: 16% Specialty Deal: GLDKTLIP Purchase a Repair Shampoo 8.45 fl oz and Clay Wax 2.7 fl oz and receive our beloved Lip Balm 15 ml e 0.51 fl oz for free.

This offer is limited, so get yours now!

REPAIR & STYLE

SAVE ON LITER DUO KITS COOL

NOURISHING LITER DUO BUY FOR A SPECIAL PRICE : 1 BLONDME Bond Repair Nourishing Shampoo, 33.8 fl. oz.

SOFT COOL EXTRA COOL

FREE

1 BLONDME Bond Repair Nourishing Conditioner, 33.8 fl. oz.

2 Liter Pumps Pre-pack: 0WBLKTNDL

Base Breaker Kit BUY ANY :

PURPLE LITER DUO

2 BLONDME Premium Lightener 9+, 15.8 oz. or 28.2 oz.

(Open stock, mix & match)

BUY FOR A SPECIAL PRICE :

RECEIVE FREE KIT : KIT INCLUDES: 1 BLONDME Base Breaker Cool, 2.02 fl. oz.

1 BLONDME Base Breaker Extra Cool, 2.02 fl. oz.

1 BLONDME Base Breaker Soft Cool, 2.02 fl. oz.

1 BLONDME Premium Developer 6% (20 Vol.), 33.8 fl. oz.

1 BLONDME Base Breaker One-Pager

1 BLONDME Bond Repair Purple Shampoo, 33.8 fl. oz.

1 BLONDME Bond Repair Nourishing Conditioner, 33.8 fl. oz.

2 Liter Pumps Pre-pack: 0WBLKTPDL

PROMOTION: SKBMBBK Limit 1 Promo Per Order SAVE 39%

S AV E UP TO 38%

FREE

IGORA ZERO AMM COLOR ®

WITH PURCHASE OF 6 IGORA VIBRANCE SHADES ®

BUY ANY : 6 IGORA VIBRANCE Color Shades, 2 fl. oz.

(Open stock, mix & match)

RECEIVE FREE : 2 IGORA ZERO AMM Color Shades, 2 fl. oz.

(Open stock, mix & match)

20

PROMOTION: SKIVZM Limit 1 Promo Per Order

S AV E 31%

ETHOS BEAUTY PARTNERS | 800-257-7104 | Shop online at www.ethosbeauty.com

FREE

COLOR ESSENTIALS

WITH IGORA ROYAL COLOR PURCHASE ®

Buy any 6 IGORA ROYAL shades and get your choice of a full-sized COLOR ESSENTIALS product to try for free.

BUY ANY:

RECEIVE FREE:

6 IGORA ROYAL Color Creams, 2.1 oz.

(Open stock, mix & match)

1 COLOR ESSENTIALS Product (Any, open stock)

SALON SAVES UP TO 46% PROMOTION: SKIRCE (Limit 2 Promos Per Order)

FIBRE CLINIX & GOODBYE YELLOW ™

®

25% OFF LITER-SIZES

FIBRE CLINIX Purifying Shampoo, 33.8 fl. oz.............................................0WFISHPU1L FIBRE CLINIX Nourishing Shampoo, 33.8 fl. oz..........................................0WFISHNO1LT FIBRE CLINIX VIBRANCY Shampoo, 33.8 fl. oz...........................................0WFISHV1L FIBRE CLINIX VIBRANCY Conditioner, 33.8 fl. oz.......................................0WFICDV1L FIBRE CLINIX FORTIFY Shampoo, 33.8 fl. oz..............................................0WFISHFO1L FIBRE CLINIX FORTIFY Conditioner, 33.8 fl. oz...........................................0WFICDFO1L FIBRE CLINIX HYDRATE Shampoo, 33.8 fl. oz............................................0WFISHH1L FIBRE CLINIX HYDRATE Conditioner, 33.8 fl. oz.........................................0WFICDH1L GOODBYE YELLOW Neutralizing Bonding Wash Shampoo, 33.8 fl. oz.......0WGBYSH1L

All Ethos promotions subject to availability. Substitutions may occur.

January-February 2026 | www.ethosbeauty.com

21

OPEN STOCK:

200ml Tube 500ml Jar 1 liter Pouch Large Brush/Comb Treatment Spatula

NEW PRO+ SMOOTHFILLER Item: 6PSFTR6 Item: 6PSFTR16 Item: 6PSFTR81L Item: 6PSFSUBC Item: 6PSFSUSP

20% OFF OPEN STOCK

INVIGO LITERS SHAMPOOS AND CONDITIONERS Includes: Brilliance Fine Brilliance Coarse Nutri-Enrich ColorMotion Fusion

A Salon Service To Smooth, Fill & Restructure Hair A revolutionary demi-permanent treatment that transforms hair with cutting-edge technology. In just one in-salon session, it smooths, fills and restructures the hair. The results last for up to three months.

20% OFF OPEN STOCK

ULTIMATE SMOOTH & ULTIMATE REPAIR BACKBAR

SHAMPOOS/CONDITIONERS/MASKS

20% OFF LITER DUOS BRILLIANCE & FUSION

SHAMPOOS AND CONDITIONERS

BRILLIANCE

Item: 6VCDBRF1LD

FUSION

Item: 6XCDR1LD

22

ETHOS BEAUTY PARTNERS | 800-257-7104 | Shop online at www.ethosbeauty.com

COMING SOON NEW FORMULA

UNBEATABLE CLARITY OF LIFT & 97% LESS BREAKAGE NOW WITH BUILT-IN METAL PURIFIER BLONDORPLEX BOND STABILIZER 500ml

Improved formula new, faster step 2 in only 2 minutes.

Bond building for 97% less hair breakage.

BLONDORPLEX CREAM TONER 2oz /97 BlondorPlex 60ml Item: 6BCT97 /05 BlondorPlex 60ml Item: 6BCT05

BLONDORPLEX 9 POWDER LIGHTENER New Formula with metal purifier technology for a crystal-clear lightening powder.

Shipping in March-April 2026

JANUARY-FEBRUARY COLOR TOUCH ON SALE FOR

20% OFF

All Ethos promotions subject to availability. Substitutions may occur.

January-February 2026 | www.ethosbeauty.com

23

ULTIMATE STRENGTH ULTIMATE STRENGTH INTENSIVE CREAMS

20% OFF Classic Mint 5oz

Item Code: SCEBCBDUCCM

Lavender 5oz

Item Code: SCEBCBDUCLA

Grapefruit Mint 5oz Item Code: SCEBCBDUCGM

Sandalwood 5oz

Item Code: SCEBCBDUCSW

VALENTINE CANDLES

Hemp Seed 3-in-1, 4 oz Massage Candles XOXO

Fragrance Notes: Rose, Peony, Amber.

ITEM: EBMPXOXOCAN

LIP LOCKED

Fragrance Notes: Bergmot, Neroli, White Musk.

ITEM: EBMPLLCAN

PUCKER UP

Fragrance Notes: Jasmine Blossoms,White Violet, Sweet Amber.

ITEM: EBMPPUCAN

HEMP SEED MASSAGE CANDLE TRIO

Includes 1 of each 1.75oz Hemp Seed Massage Candle in XOXO, Lip Locked, Pucker Up ITEM: EBKTVAN26

OIL CADDY MKS eco

Styling Elixer 2oz OIL CADDY BUY 1, GET ONE 50% OFF Original Scent Earthy, Spicy, Sensual ITEM: MKSKTELIX A powerful blend of nutrientrich Argan Oil, from Morocco, and ultra fortifying Hemp Seed Oil significantly improves hair condition and texture. Leaves hair feeling silky smooth with a healthy, frizz-free, glossy shine.

Cuts drying time in half.

CBD AND HEMP ITEMS ARE NOT AVAILABLE ONLINE. PLEASE VISIT OUR STORES OR CALL YOUR SBS.

24

ETHOS BEAUTY PARTNERS | 800-257-7104 | Shop online at www.ethosbeauty.com

The New OPIcons BREAK DATE FEBRUARY 1, 2026

The New OPIcons

AURASCOPE FRAMAR BREAKDATE JANUARY 5, 2026

Detangle Brush Gator Clips 4 pk Pop Up Foil 5x11 Embossed Roll 320ft Root Repair 2pc Brush Set Mist Assist Continuous Spray Bottle All Purpose Cape

All Ethos promotions subject to availability. Substitutions may occur.

BRFMDAR CCFMGGAR CLFMP500AR CLFMREAR CLFMRRAR SBFMMAAR SUFMAPAR

January-February 2026 | www.ethosbeauty.com

25

Calligraphy Cut Pen

Includes: Pen Head and Handle (all black) (blades sold separately) Item Code: CPCUHA

Calligraphy Blade 10pk Item Code: CPCUBL

THE REVOLUTIONARY CALLIGRAPHY PEN IT’S YOUR TIME TO SHINE!

Julian Seidel, CEO of Calligraphy Cut demonstrates the Calligraphy Pen to our attendees on November 16, 2025 at The Gallery at Ethos West.

Thanks to everyone who joined us at our first ever calligraphy pen demonstration at Ethos Beauty Partners, with Julian Seidel, the CEO of calligraphy cut. He outlined how to effectively use the new pen, and highlighted ways to use it to generate an extra $12,000 a year in salon sales.

The attendees were excited to try the new calligraphy pens on their mannequins, and everyone was looking forward to introducing these new techniques into their salons.

If you were unable to join us, please Save the Date on one of the following class dates.

Ask your SBS for more information: Silver Certification The Artist Collective Salon, NJ Monday, January 26, 2026 Gold Certification Reading, PA Sunday, March 8, 2026 Play Date The Artist Collective Salon, NJ Monday, March 9, 2026 Play Date Pittsburgh, PA Sunday, March 15, 2026 Play Date Reading, PA Monday, March 16, 2026 calligraphy cut is a revolutionary and scientifically proven technique to cut hair using the calligraphy pen. The three degree inclined sharp blade cuts constantly at a 21 degree angle, gliding smoothly through the hair.

26

ETHOS BEAUTY PARTNERS | 800-257-7104 | Shop online at www.ethosbeauty.com

There’s beauty in knowledge-

Education from Ethos Beauty Partners

Register online at ethosbeauty.com/classes 800-257-7104 | education@ethosbeauty.com

Level Up Why Ongoing Education is the Game-Changer for Salon Success From: Josh Hafetz, Managing Partner Beauty is a living thing, it never stops evolving. New trends, techniques, and technologies emerge almost daily. For stylists and salon owners, staying current isn’t just a matter of pride—it’s a professional imperative. That’s where education steps in, not as an option, but as a cornerstone of longterm success.

At Ethos Beauty Partners, we believe education is empowerment. It’s the fuel that powers careers, builds confidence behind the chair, and strengthens the heartbeat of every salon.

For Stylists: Stay Sharp, Stay Inspired Whether you’re a new talent or a seasoned artist, there’s always more to learn. Attending hands-on classes, business workshops, or large-format shows offers more than just technical skills. It reignites your passion, challenges your creativity, and deepens your understanding of both artistry and client experience.

“An educated staff means higher client satisfaction, more retail opportunities, improved service quality, and ultimately, stronger business performance.”

From brand-specific color technique classes to cutting-edge trend forecasting and brand-agnostic styling education through our Ethos CORE TEAM, our lineup is designed to inspire and equip you at every stage of your journey.

For Salon Owners: Invest in Growth That Pays Off Encouraging your team to participate in continuing education isn’t just generous—it’s strategic. An educated staff means higher client satisfaction, more retail opportunities, improved service quality, and ultimately, stronger business performance. Plus, it sends a clear message that you’re committed to their professional growth, which boosts morale and retention.

A Career Investment with Endless Returns Education isn’t a one-time event—it’s an ongoing journey. Stylists who regularly invest in their skills often see increased client loyalty, greater confidence, and faster career progression. Salon owners who prioritize team education experience stronger culture, higher retention, and a clear edge in a competitive market.

In an industry built on transformation, the most successful professionals are those who never stop evolving. Let education be your edge.

All Ethos promotions subject to availability. Substitutions may occur.

January-February 2026 | www.ethosbeauty.com

27

There’s beauty in knowledge-

Education from Ethos Beauty Partners

Register online at ethosbeauty.com/classes 800-257-7104 | education@ethosbeauty.com

CORETEAM Advanced Learning Foundation Cutting 1 Monday, February 23, 2026 Runnemede, NJ 10am-4pm Fee: $265

Trending in Cutting Monday, April 20, 2026 Reading, PA 10am-4pm Fee: $265

Foundation Cutting 2 Monday, March 30, 2026 Runnemede, NJ 10am-4pm Fee: $265

Classic Cutting Monday, April 13, 2026 Eatontown, NJ 10am-4pm Fee: $295

Foundation Cutting 3 Monday, April 20, 2026 Runnemede, NJ 10am-4pm Fee: $265

Short Haircutting Monday, February 9, 2026 Eatontown, NJ 10am-4pm Fee: $295

Grad School Color Monday, January 26, 2026 Reading, PA 10am-4pm

Curly Cutting Monday, April 20, 2026 Pittsburgh, PA area 10am-4pm Fee: $265

Monday, March 16, 2026 Runnemede, NJ 10am-4pm Fee: $170 Grad School Blow Dry Monday, March 2, 2026 Reading, PA 10am-4pm Monday, April 27, 2026 Runnemede, NJ 10am-4pm Fee: $170 Grad School Cutting Monday, April 13, 2026 Reading, PA 10am-4pm Monday, May 18, 2026 Runnemede, NJ 10am-4pm Fee: $170 Grad School Barbering Monday, May 18, 2026 Reading, PA 10am-4pm Monday, June 15, 2026 Runnemede, NJ 10am-4pm Fee: $170 Bob Cutting Monday, March 9, 2026 Eatontown, NJ 10am-4pm Fee: $295 Monday, March 30, 2026 Reading, PA 10am-4pm Monday, April 13, 2026 Harrisburg, PA area 10am-4pm Fee: $265

28

Men’s Haircutting Tuesday, March 10, 2026 Runnemede, NJ 10am-4pm Monday, April 13, 2026 Morristown, NJ 10am-4pm Fee: $265 Classic Barbering Monday, March 23, 2026 Runnemede, NJ 10am-4pm Fee: $265 Classic Finishing Monday, March 16, 2026 Exton, PA area 10am-3pm Fee: $185 Bridal Monday, March 23, 2026 Runnemede, NJ 10am-3pm Fee: $185 Advanced Finishing Monday, March 30, 2026 Florham Park, NJ 10am-3pm Fee: $185

Content Creation Monday, March 16, 2026 Runnemede, NJ 10am-4pm Fee: $265

ETHOS Education The Institute Sunday, February 22, 2026 10am-5pm Monday, February 23, 2026 9:30am-5pm Tuesday, February 24, 2026 9:30am-5pm Reading, PA 19611 Fee: $1200 Beauty Pro 101 - A Business Class for Independent Stylists and Suites Monday, March 9, 2026 Reading, PA 10am-4pm Fee: $150 The Coil Code Monday, March 9, 2026 Runnemede, NJ 10am-4pm Fee: $375 Color in Dimension Monday, April 6, 2026 Runnemede, NJ 10am-4pm Monday, May 11, 2026 Reading, PA 10am-4pm Fee: $265

Advanced Bridal Monday, April 6, 2026 Runnemede, NJ 10am-3pm Fee: $185

ETHOS BEAUTY PARTNERS | 800-257-7104 | Shop online at www.ethosbeauty.com

28

There’s beauty in knowledge-

Register online at ethosbeauty.com/classes 800-257-7104 | education@ethosbeauty.com

Education from Ethos Beauty Partners

Josh Hafetz leads this collaborative effort from real world salon owners sharing their proven successful systems.

The Institute

In Our 3-day Program We Will Cover the Following Topics, and More:

FEBRUARY 22, 23,24 2026

• Leadership

3 DAYS

• Recruiting, Hiring, and Training

of Business Building Through Proven Real World Practices!

• Tracking and Communicating with Staff

What Do Our Institute Graduates Have to Say About the Program?

“This event has made a huge impact on my approach to managing my salon and I believe it will be the beginning force of great growth.

Sue Jeirles, Owner

”

Total Concept Salon, Selinsgrove, PA

“I feel like I hit the education lottery and know where to invest to make my salon a more profitable one.

I do a good job managing my business but now I’m better equipped with great information to go back and be able to do a great job!

”

Mary Ann Brooks, Owner Brooks & Company, Edwardsville, PA

• Staffing and Scheduling for Profit • Turning the Front Desk into a Profit Center • Inventory and Merchandising for Retail Success

• Career Path Training and Level Systems • Building an Employee Handbook • Foundational Marketing Programs • Tracking Productivity • Refining Client Experience • Financial Planning and Clarity

Program Dates Sunday, February 22, 2026 10:00am - 5:00pm Monday, February 23, 2026 9:30am - 5:00pm Tuesday, February 24, 2026 9:30am - 5:00pm Location The Gallery at Ethos West 345 Morgantown Road Reading, PA 19611

Class Includes Breakfast, lunch, Institute manual and working files.

How to Sign Up Call Education at 1-800-257-7104 or contact your Ethos Beauty Partners SBS

Investment First Attendee - $1,200

Additional Attendees from the Same Salon - $300

All Ethos promotions subject to availability. Substitutions may occur.

January-February 2026 | www.ethosbeauty.com

29

There’s beauty in knowledge-

Education from Ethos Beauty Partners

Register online at ethosbeauty.com/classes 800-257-7104 | education@ethosbeauty.com

BEAUTY PRO 101 With Kimberly Loomis

A business class for independent stylists and suites!

Building Your Brand: Define Your Voice and Connect with Your Ideal Client • Discover and refine your unique brand identity • Learn how to connect with your ideal clients authentically • Build the foundation for long-term business growth

Leveling Up the Client Experience: Create Loyalty and Drive Success • Transform each visit into a memorable client journey • Implement systems for retention, rebooking, and reviews • Elevate your service to drive trust, loyalty, and sales

Understanding Your Numbers and Pricing: Master Your Finances and Strategy • Break down expenses to clearly see your profit margins • Create a custom pricing structure with confidence • Gain tools to update prices and ensure sustainable profits

Monday, March 9, 2026 10:00 am to 4:00 pm Fee: $150 (for any independent stylist or suite owners) The Gallery at Ethos West 345 Morgantown Road, Reading, PA 19611

Kimberly Loomis is the owner of Urban Posh Salon and founder of Free Your Mind Education. Recognized as one of Modern Salon’s Top 100 Stylists, Beauty Launchpads Top 25 Influencer, a face of Sola Salons, worked globally with brands, led teams at NYFW, and mentored countless pros.

Her mission? To empower independent beauty professionals to thrive with clarity, confidence, and impact.

30

ETHOS BEAUTY PARTNERS | 800-257-7104 | Shop online at www.ethosbeauty.com

There’s beauty in knowledge-

Register online at ethosbeauty.com/classes 800-257-7104 | education@ethosbeauty.com

Education from Ethos Beauty Partners

MANUFACTURER Class Offerings Amplify 2 Day Certification Sunday, March 22, 2026 Monday, March 23, 2026 Reading, PA 9am-5pm Monday, May 11, 2026 Tuesday, May 12, 2026 Runnemede, NJ 9am-5pm Fee: $700

Epres Curly Radiance: Blonding Repair & Texture Mastery Monday, February 23, 2026 Voorhees, NJ 10am-1pm Fee: $99

BOB CUTTING Monday, March 9, 2026 Eatontown, NJ 10am-4pm Fee: $295 CLASSIC CUTTING Monday, April 13, 2026 Eatontown, NJ 10am-4pm Fee: $295 SHORT HAIRCUTTING Monday, February 9, 2026 Eatontown, NJ 10am-4pm Fee: $295

Educator: MARINA LANTOS @MarinaLantosHair

Kaaral Dimensional Brunettes Tuesday, February 10, 2026 Runnemede, NJ 10am-4pm Fee: $250 Trending in Color; Bronde Tuesday, March 24, 2026 Runnemede, NJ 10am-4pm Fee: $250 Baco Discovery Tour Monday, April 20, 2026 Voorhees, NJ 10am-1pm Fee: $45 Blonde Balayage & Beyond Monday, April 27, 2026 Morristown, NJ 10am-4pm Fee: $250

KEVIN.MURPHY START Monday, March 16, 2026 Voorhees, NJ 08043 10am-3pm Fee: $45

WELLA

DON’T MISS THESE CLASSES, TAUGHT BY MARINA LANTOS, OWNER OF THE WILD HONEY SALON!

Color Melting with Nicole Obert Sunday, March 1, 2026 Reading, PA 10am-5pm Fee: $250

All Ethos promotions subject to availability. Substitutions may occur.

All classes taught at: Wild Honey Salon 65 Main Street Eatontown, NJ 07724

January-February 2026 | www.ethosbeauty.com

31

ETHOS DIGITAL DEALS - JANUARY/FEBRUARY 2026

NEW!

NEW!

NEW!

NEW!

MODA SHAMPOO White Tea Gallon Item Code: CHSHWTG

MODA SHAMPOO Honey & Almond Gallon Item Code: CHSHHAG

MODA CONDITIONER White Tea Gallon Item Code: CHCDWTG

MODA CONDITIONER Honey & Almond Gallon Item Code: CHCDHAG

MODA Shampoo is fortified with natural ingredients and is formulated to be tough on dirt and impurities. Can be used daily, will not strip or dry out the hair, botanical oils leave the hair shiny, manageable, and nourished.

COLOR CAPTURE

COLOR CAPTURE

COLOR CAPTURE

COLOR CAPTURE

GALLON Item Code: CHCL10CDG 32oz Item Code: CHCL10CD32

GALLON Item Code: CHCL20CDG 32oz Item Code: CHCL20CD32

GALLON Item Code: CHCL30CDG 32oz Item Code: CHCL30CD32

GALLON Item Code: CHCL40CDG 32oz Item Code: CHCL40CD32

VOLUME 10

32

MODA Conditioner is a daily conditioner that will infuse the hair with moisture while leaving the hair manageable, tangle free, shiny, and ready to style.

VOLUME 20

VOLUME 30

ETHOS BEAUTY PARTNERS | 800-257-7104 | Shop online at www.ethosbeauty.com

VOLUME 40

ETHOS DIGITAL DEALS - JANUARY/FEBRUARY 2026

PRO NAIL

PRO NAIL

PRO NAIL

PRO NAIL

100% PURE ACETONE

NON ACETONE

ISOPROPYL ALCOHOL

ISOPROPYL ALCOHOL

GALLON Item Code: CHACEG 32oz Item Code: CHACE32

GALLON Item Code: CHNACG 32oz Item Code: CHNAC32

70% GALLON Item Code: CHAG70 70% 32oz Item Code: CHAL70

99% GALLON Item Code: CHAG99 99% 32oz Item Code: CHAL99

NEW!

NEW!

COLOR CAPTURE

COLOR CAPTURE

CHASTITY

CHASTICIDE GALLON Item Code: CHDISG

DISINFECTANT, BACTERICIDAL, FUNGICIDAL & VIRUCIDAL Chasticide is a EPA approved, concentrated disinfectant for salon instruments and general surface cleaner, meets or exceeds stringent State Board and EPA requirements in all 50 states.

Tuberculocidal, Disinfectant, Bactericidal, Fungicidal and Virucidal.

All Ethos promotions subject to availability. Substitutions may occur.

HAIR COLOR STAIN PROTECTOR

HAIR COLOR STAIN REMOVER

4oz BARRIER CREAM Item Code: CHCLBC4

12oz STAIN REMOVER Item Code: CHCLSR12

January-February 2026 | www.ethosbeauty.com

33

ETHOS DIGITAL DEALS - JANUARY/FEBRUARY 2026

20% OFF

BEARD LINEUP

Items Included: Beard Balm 1.3oz Beard Foam 2oz Bourbon Sidecar Mustache Wax Clean & Fresh Beard Serum 2oz Clean & Fresh Beard Wash 6.76oz Clean & Fresh Shave Butter 3.38oz Clean & Refresh Beard Foam 2.36oz REFRESH No Rinse Beard Wash 2.36oz “The Stache” Mustache Wax 1oz Wood & Spice Beard Balm 1.3oz Wood & Spice Beard Foam 2.36oz

34

ETHOS BEAUTY PARTNERS | 800-257-7104 | Shop online at www.ethosbeauty.com

ETHOS DIGITAL DEALS - JANUARY/FEBRUARY 2026

The 2-week Skin Turnaround

Travel Radiance Kit

Includes: 1 Dermaroller 1 Multi-Action Cream 20g

Includes: 1 Restorative Hydration Cream 20g

Addresses collagen/elastin production For visably lifted and firm skin

1 Professional Serum 5ml

Contains the highest concentration of PTT-6 Keeps skin supple and healthy Targets fine lines, wrinkles and hyperpigmentation Boosts skin rejuvenation and renewal

Deeply hydrates dry, dull skin Delivers visibly dewy and plumped skin

1 Multi-Action Cream 20g

Addresses collagen/elastin production For visably lifted and firm skin

1 Recovery Night Complex 30g

Renews and deeply nourishes skin With hyaluronic acid/sodium hyaluronate

1 Calecim PTT-6 Clear White Pouch

1 Calecim PTT-6 Clear White Pouch

Savings: 26% Pre-pack: CALKT2W

Savings: 32% Pre-pack: CALKTTR

Skin & Eye Contour Set Includes: 1 Dermaroller 1 Eye Contour Lifting Cream 15g

Restores thinning skin around eyes Strengthens skin with collagen for a youthful eye shape

1 Professional Serum 5ml

Contains the highest concentration of PTT-6 Keeps skin supple and healthy Targets fine lines, wrinkles and hyperpigmentation Boosts skin rejuvenation and renewal

1 Calecim PTT-6 Clear White Pouch Savings: 27% Pre-pack: CALKTSE

CALECIM SKINCARE KITS ARE LIMITED EDITION

All Ethos promotions subject to availability. Substitutions may occur.

January-February 2026 | www.ethosbeauty.com

35

ETHOS DIGITAL DEALS - JANUARY/FEBRUARY 2026

SAVE 17% ON HEALTHY HAIR BACK BAR LITERS SHAMPOO AND CONDITIONER

STRENGTHEN AND CONDITION NATURAL NAILS WITH BIODIFFUSION TECHNOLOGY. Noticeable results after just one use!

36

Healthy Hair Shampoo Liter Item: EPRSHHAIR32Z

Buy an 11oz Pro Treatment Get 1 ePhD nail treatment for FREE

Healthy Hair Conditioner Liter Item: EPRCOHAIR32Z

EPRKTPBNB

ETHOS BEAUTY PARTNERS | 800-257-7104 | Shop online at www.ethosbeauty.com

ETHOS DIGITAL DEALS - JANUARY/FEBRUARY 2026

OFF SAVE 25% K LITERS C O T S N OPE -4 System 1 itioner d n o C & Shampoo ampoo h S g n i y f & Puri

All Ethos promotions subject to availability. Substitutions may occur.

January-February 2026 | www.ethosbeauty.com

37

ETHOS DIGITAL DEALS - JANUARY/FEBRUARY 2026

EXPERIENCE THE ULTIMATE IN HAIRCARE HOLIDAY OFFER Don’t miss out on our special edition 16.9 fl oz bottles of Dream Shampoo and Come True Conditioner.

Packaged in our custom Winter Gift Bag, complete with pumps for ease of use.

Specialty Deal: GLDKTLE16

HOME or AWAY Purchase (2) Ten In One 150ml Get (2) Ten In One 75ml Free

Savings: 39% Specialty Deal: GLDKTTEN

While supplies last, no backorders or substitutions.

38

ETHOS BEAUTY PARTNERS | 800-257-7104 | Shop online at www.ethosbeauty.com

ETHOS DIGITAL DEALS - JANUARY/FEBRUARY 2026

$349.99 820 VALUE

$

OG Master

Stylist Kit 2026 A MUST-HAVE FOR ALL STYLISTS!

All Ethos promotions subject to availability. Substitutions may occur.

INCLUDES: 1 SuperHP Black Hair Dryer + 5 Styling Attachments 1 Titanium + ion™ Curling iron 1" 1 HeatPro® Speed XL™ Thermal Brush 2 1/8" 1 HeatPro® Speed XL™ Thermal Brush 3/4" 1 HeatPro® Large Paddle 1 FineCutPRO™ 6" Shear, Sleek Razor, Shear Case, Care Kit 1 CarbonLite™ Cutting Comb 8.5" 1 CarbonLite™ Metal Tail Teasing Comb 1 OG Signature Stylist Bag

Salon Savings 57% Item code: SUOGMSK

January-February 2026 | www.ethosbeauty.com

39

ETHOS DIGITAL DEALS - JANUARY/FEBRUARY 2026

pro deals BUY: ANY 6 UNITE BLONDA RETAIL SIZE (mix and match) Choose From: BLONDA DAILY SHAMPOO 10oz BLONDA OIL 4oz BLONDA TONING SHAMPOO 8oz BLONDA CONDITIONER 8oz BLONDA FIX TREATMENT 4oz GET FREE OF 1 EACH: BLONDA CONDITIONER 8oz BLONDA FIX TREATMENT 4oz Salon Saves: 25% - 36% Promotion: UNIBLON

40

ETHOS BEAUTY PARTNERS | 800-257-7104 | Shop online at www.ethosbeauty.com

ETHOS DIGITAL DEALS - JANUARY/FEBRUARY 2026

Bleach Proof Incredi Cape

Salon Saves: 13% Item Code: CGBD530BK

Cyber Crush Pop Up Foil Sheets 400ct 5" x 11" Item Code: CLCTFCC400

Easy Fit Bouffant Processing Cap 100ct XL 21" X 8.5"

20% OFF Salon Savings: 20% Item Code: CACT4100BB

All Ethos promotions subject to availability. Substitutions may occur.

January-February 2026 | www.ethosbeauty.com

41

Store Promotions ETHOS BEAUTY PARTNERS Customer Service 800-257-7104 www.ethosbeauty.com

Store Hours Monday-Friday Reading Store Saturday Sunday

8:30am - 5:00pm 8:30am - 4:30pm CLOSED CLOSED

New Year NEW YOU!

Ethos Beauty Partners East 100 East Ninth Avenue Runnemede, NJ 08078-0283 856-742-0300

Ethos Beauty Partners West 345 Morgantown Road Reading, Pennsylvania 19611 855-721-5250

NEW JERSEY

15% OFF SELECT SCALP, SKIN & BODY CARE

January 12-16

COLOR SALE BUY 9 GET 3 FREE January 19-20

Parsippany 973-227-0015 360 Route 46 West Parsippany, NJ 07054

Voorhees 856-627-3500 Echo Shoppes 300 White Horse Road Voorhees, NJ 08043

PENNSYLVANIA McMurray 724-942-9508 3523 Washington Road McMurray, PA 15317

Monroeville 412-373-7009 Mosside Plaza 2644 Mosside Boulevard Monroeville, PA 15146

COMING SOON TO YOUR LOCAL ETHOS STORE

Love

Reading 855-721-5250

is in the HAIR!

345 Morgantown Road Reading, PA 19611

800-257-7104 orders@ethosbeauty.com ethosbeauty.com /ethosbeautypartners @ethos_beauty @ethos_beauty ethosbeauty.com/blog

FEBRUARY ONLY BUY 2 RETAIL GET 1 FREE! February 2026

15% OFF SELECT STYLING PRODUCTS February 9-13

Promotions cannot be combined with other offers or discounts. Valid on select 2026 dates only and in-store at Ethos locations. Availability and inventory may vary by location. While supplies last.