2026 September-October INSIDER | Guest

VOLUME 5, ISSUE 5, SEPTEMBER/OCTOBER 2026

Holiday 2026 PRICING, N O L A S R FO OG INTO PLEASE L E S WEBSIT THE ETHO ACT YOUR OR CONT SINESS SALON BU T SPECIALIS

1-800-257-7104 SHOP ONLINE: ETHOSBEAUTY.COM

DIRECT L I NK

TO

EDITOR Elizabeth DuPree ETHOS BEAUTY PARTNERS EAST 100 E. Ninth Avenue Runnemede, New Jersey 08078 ETHOS BEAUTY PARTNERS WEST 345 Morgantown Road Reading, Pennsylvania 19611

800-257-7104 orders@ethosbeauty.com ethosbeauty.com /ethosbeautypartners @ethos_beauty @ethos_beauty ethosbeauty.com/blog Copyright ©2026 Ethos Beauty Partners. Prices advertised are limited to in-stock merchandise and not all items are available in all locations.

Ethos Beauty Partners reserves the right to limit quantities, and to correct any unintentional printing, illustration, photographic and typographical errors. All Ethos Beauty Partners promotions and deals are available only while supplies last, and can end at any time. Substitutions on promotional items may occur.

ETHOSBUSINESSCORNER:

Industry Insights from Managing Partner Josh Hafetz

“I already know that”

the most expensive words a salon owner or manager can say Client and staff expectations evolve. Technology changes. Nothing stays static. That’s why a commitment to continued learning is the key to your success. What worked five years ago doesn’t necessarily work today.

Just like great stylists never stop perfecting their craft, great owners and managers never stop perfecting their business. Even Michael Jordan and Tom Brady kept training with coaches!

The moment you believe you’ve learned everything is the moment you begin to shrink. What’s the ROI of one great idea? Whether it’s about retention, pricing, or sales—one great idea can make your whole year.

The compound effect of learning just 1% more each year can be the difference between where you are and the business of your dreams.

Our Beautiful Together gathering on September 28, 2026 is exactly that opportunity to invest in yourself. We’re here for you. The ideas and inspiration you’ll gain from our speakers will absolutely produce a better bottom line for your salon.

Cover image courtesy of evo.

connect with us!

Beautiful Together A BUSINESS GATHERING

Join Us On Monday, September 28, 2026 10:00 AM - 5:00 PM The Gallery at Ethos West 345 Morgantown Road • Reading, PA 19611 Tickets: $225 Ticket includes lunch and a cocktail party.

See page 22 for more information

ETHOS INSIDER September-October 2026

HAIR

bōkka BOTÁNIKA ................... 20 Calecim.........................................16 CEZANNE.....................................20 Davines........................................... 6 ETHICA..........................................14 evo............................................ 17 Gold Professional......................19 Kaaral............................................... 4 Keratherapy.................................... 8 MARIA NILA................................15 PRAVANA....................................14 Reuzel............................................11 Schwarzkopf...............................18 SEBASTIAN.................................12 UNITE.............................................15 WELLA..........................................12

HOLIDAY..................25

SKIN AND NAILS

NUFREE........................................13 ZOYA..............................................10

TOOLS OF THE TRADE

Colortrak.......................................10 FRAMAR.......................................13 OLIVIA GARDEN.......................... 9

IN THIS ISSUE

JOIN REUZEL IN SUPPORTING MENTAL HEALTH AND SUICIDE PREVENTION

BY PURCHASING ORANGE EXTREME HOLD POMADE

SEE PAGE 11 FOR MORE INFORMATION

Education.................................... 21 Ethos Business Corner............... 2 ETHOS Business Gathering. 22 Ethos Store Promotions......... 46

DIGITAL DEALS............ 38

Includes: evo, Calecim, Stylecraft, Reuzel, UNITE, Keratherapy, bōkka BOTÁNIKA, Olivia Garden, Cezanne, Schwarzkopf and CBD Daily.

BUY:

12 Baco Color Fast tubes (Mix & Match)

GET FREE:

Your choice 1 DEV + liter Developer FREE Choice of Developer

Salon Saves: 7% Promotion: KABCF12 Limit 3 Per Salon

BUY:

1 Prep Shampoo Liter Size 1 Laminating Cream Liter Size 1 Acidic Lotion 4.22 fl.oz 1 Thermal Action Spray 8.45 fl.oz 1 Turban

GET 3 FREE HOME TREATMENT KITS: Each kit includes: 1 Lamellar Shampoo 8.45 fl.oz 1 Lamellar Water Balm 8.45 fl.oz Specialty Deal: 0KKTLMC

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ETHOS BEAUTY PARTNERS | 800-257-7104 | Shop online at www.ethosbeauty.com

SAVE 12%!

BUY:

24 Baco Color Collection tubes (Mix & Match) Your choice 3 DEV + liter Developer

GET FREE:

1 Baco Barrier Cream 5.07 oz 1 Baco Stain Remover Wipes 100ct Promotion: KAB24SO Limit 3 Per Salon

EVERYTHING BEGINS WITH ESSENCE

EXTRA K ESSENCE

extra k essence display box contains: 1 micro-exfoliating EXPERIENCE cream shampoo 300ml Gently exfoliates the scalp, removes build-up.

1 delivery mask 500ml

A high-penetration mask specifically developed to transport the actives of the Extra K Drops deep into the hair fiber.

1 repairing drops 50ml

Enriched with plant-based amino acids. They help strengthen the hair fiber, providing structure and body.

1 elasticity drops 50ml

Enriched with plant-based extracts. They help make hair more elastic, soft, and full of vitality.

1 moisturizing drops 50ml

With plant-based lipids. They help nourish and smooth the hair fiber, leaving it soft and silky.

1 shiny drops 50ml

Enriched with camelina oil. To enhance the natural shine and radiance of the hair fiber.

1 hair mist - bloom fragrance 75ml

A luminous floral hair mist that wraps the hair in a soft, fresh and delicate fragrance.

BONUS WITH PURCHASE: FREE 2 SHAMPOO AND 2 MASK WITH PURCHASE OF EXTRA K ESSENCE DISPLAY BOX

SALON SAVES: 36% SPECIALTY DEAL: 0KKTEXSO

1 hair mist - woody fragrance 75ml

An elegant woody-floral hair mist that envelopes the hair in a warm, sweet and sophisticated scent.

All Ethos promotions subject to availability. Substitutions may occur.

September-October 2026 | www.ethosbeauty.com

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INTRODUCING

NEW ENERGIZING OVERNIGHT SERUM

Purchase: 6 CHOICE OF RETAIL-SIZE ENERGIZING SKUS 3 NEW! NATURALTECH OVERNIGHT SERUM

Receive Complimentary: 3 NEW! SCALP MASSAGER GUA SHA GIFT WITH PURPOSE 1 DOUBLE-SIDED RETAIL SIGNAGE 1 OVERNIGHT SERUM PRODUCT GLORIFIER 1 OVERNIGHT SERUM LEAFLET 1 OVERNIGHT SERUM PRESCRIPTION CARD Salon Savings: 18% PROMOTION: DAVENGZ Limit 3 Per Salon

NATURALTECH MINI SIZES ARE BACK! YOU ASKED, AND WE ANSWERED! Naturaltech mini sizes, available for open stock

Naturaltech Travel Minis Shampoo 100ml Conditioner 60ml Mask 60ml Includes: Nourishing, Replumping, Energizing, Renewing, Wellbeing, Calming, Rebalancing, and Detoxifying (not all are pictured).

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ETHOS BEAUTY PARTNERS | 800-257-7104 | Shop online at www.ethosbeauty.com

TONING WITH VIEW

Versatile, demi-permanent acidic color system.

CHAPTER III - NEW! ESSENTIAL HAIRCARE 2 LITER REFILL POUCHES Families:

LOVE CURL, LOVE SMOOTH MINU, MOMO, NOUNOU

VIEW LARGE PROMO Purchase:

48 View Nuances (your choice) 60ml

Receive Complimentary:

3 10 Vol Activator liters 2 Nourishing Keratin Sealer Stickered 100ml 1 Nourishing Hair Building Pak Stickered 250ml 1 Colour Bowl 1 Brush 1 Toning with View Services Booklet Salon Savings: 24% PROMOTION: DVUSO48

VIEW SMALL PROMO Purchase:

16 View Nuances (your choice) 60ml

Receive Complimentary: 1 10 Vol Activator liter 1 View Applicator Bottle 1 Toning with View Services Booklet Salon Savings: 15% PROMOTION: DVUSO16

Limit 3 Per Salon – Can’t be combined with any other offers

All Davines promotions are while supplies last.

All Ethos promotions subject to availability. Substitutions may occur.

September-October 2026 | www.ethosbeauty.com

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NEW LAUNCH! PERFECT HOLD HAIRSPRAY Wraps hair in a weightless, keratin infused veil that controls frizz, boosts shine, and keeps hair looking flawlessly in place. The ultra fine mist dries clean with a smooth, satin finish - never crunchy. With advanced humidity blocking polyers with keratin technology that delivers superior hold and long lasting control.

Perfect Hold Hairspray 6oz Salon Savings 25% Item code: 0DSPPH6

Buy One Liter Treatment Get 9 Items FREE Choose Formula: Brazilian Renewal Smoothing Treatment Crème de Cocoa Extreme Renewal Smoothing Treatment Extreme Renewal Smoothing Treatment Pure Renewal PLUS+ BrazilianX ONE Smoothing Treatment Get Free: 1 Clean Start 33.8z 1 Deep Conditioning Masque 16.9oz 1 Curved Vent Brush 1 Thermal Square Brush Small 1.25" 1 Thermal Square Brush Medium 1.75" 1 Thermal Square Brush Large (2"/ 53 mm) 1 Wide Tooth Comb 1 Fine Tooth Comb 1 Shark Clips (4-Pack) 1 Client Cape 1 Application Brush 1 Mixing Bowl Savings 25%-27% Promotion: KTR32TA

Selected Styling Products @ 25% OFF

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KERATHERAPY PROMOTIONS Available 9/1/2026

Argan Oil 1.7oz Salon Savings 25% Item code: 0DSAAO1 Volumizing & Styling Foam 6oz Salon Savings 25% Item code: 0DSANSF6

NEW LAUNCH! DRY SHAMPOO Experience freshness redefined. A keratin-infused, weightless, residue free formula designed to refresh, revive, and extend the style between washes. Engineered with advanced micro powder technology to instantly purify the scalp and refresh hair without residue. Absorbs oil, boosts volume and restores movement.

Dry Shampoo 5.5oz Salon Savings 25% Item code: 0DSHDS5

NEW! BLONDE HAIR COLOR & FIBER THICKENER Now available for blonde hair. Designed to temporarily thicken hair, this keratin-infused spray instantly eliminates the appearance of thinning hair for both men and women. Instant scalp coverage, conceals hair loss and thinning areas Blonde Hair Color & Fiber Thickener Salon Savings 25% Item code: 0DFTPMBL

ETHOS BEAUTY PARTNERS | 800-257-7104 | Shop online at www.ethosbeauty.com

SuperHP™ High Performance Professional Hair Dryer. 1875-watt dryer with super powerful airflow for extremely quick drying Intelligent heat control guarantees consistent temperature & prevents hair damage State-of-the-art efficient brushless motor uses less energy than traditional dryers Powerful ionic generator seals in moisture & eliminates frizz. Advanced memory function recalls last chosen settings.

Extremely lightweight & quiet Self-cleaning function.

High Quality Ultra Titanium Flat Iron 3D Floating Plates Safe for all hair types & best for taming thick & coarse hair 3D floating plates for perfect contact & tension on hair One pass styling, ultra smooth & snag-free.

Plates designed to easily reach roots Longer plates 41/4” for faster styling.

High Performance Dual-Ceramic Heaters Quickly heats up to 455°F Ideal for straightening treatments Instant temperature recovery Perfect even-heat distribution.

1” Professional Titanium Curling Iron High quality, strong & long-lasting Ultra Titanium. Ceramic ionic coated clip for smoother curling. High performance dual-ceramic heaters. Even heat distribution. Instant heat up & temperature recovery. Perfect even-heat distribution. 1 1 digital temperature settings.

Premium ion generator.

Ergonomic thumb rest.

Heat resistant mat pouch included.

Travel lock, keeps iron in closed position.

Rose Gold Titanium+ ion SUPER HP Professional Hair Dryer Item code: ELOGSHPRG

Rose Gold 1” Titanium+ ion Professional Flat Iron Item code: ELOGFIRG

Rose Gold 1 ¼” Titanium+ ion Professional Curling Iron Item code: ELOGCIRG

All Ethos promotions subject to availability. Substitutions may occur.

September-October 2026 | www.ethosbeauty.com

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SONNET SAMPLER | 12PC 0.5oz ITEM: NC40KTSO12 OPEN STOCK FROM LEFT TO RIGHT: GREER: Item Code: NC40Z1296 BERKLEY: Item Code: NC40Z1297 CHAPIN: Item Code: NC40Z1298 ADELAIDE: Item Code: NC40Z1299 MERRIT: Item Code: NC40Z1300 LOWELL: Item Code: NC40Z1301 THATCHER: Item Code: NC40Z1302 PHYRE: Item Code: NC40Z1303 GAEL: Item Code: NC40Z1304 SINCLAIRE: Item Code: NC40Z1305 ALDEN: Item Code: NC40Z1306 ZORA: Item Code: NC40Z1307

Fall just got frosted. Sip & Sprinkle is the foil that swirls cozy coffee shop vibes with full-on donut delight in every wrap. Think warm lattes, sugar dusted dreams, and that just-glazed glow your clients crave all season. From brewing caramel ribbons to sprinkling in playful pops of blonde, every highlight hits like a perfectly sweet treat. Cute, cozy, and dripping in latte-era magic...this is Sip & Sprinkle.

Sip & Sprinkle 5" x 11" Pop Up Foil Sheets 400ct Item Code: CLCTFSS400

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ETHOS BEAUTY PARTNERS | 800-257-7104 | Shop online at www.ethosbeauty.com

REUZEL PROMOTIONS Available 9/1/2026

NEW! ROSEMARY MINT HAIR & SCALP SERUM

SHOW YOUR SUPPORT PURCHASE THE ORANGE EXTREME HOLD POMADE Supports the International Association for Suicide Prevention

FOR THICKER, FULLER LOOKING HAIR

Balances Oil Control and Calms Scalp. 1.7 oz Hydrates with weightless moisture. Revitalizes hair resilience and densifies hair, for fuller-looking hair.

6 Piece Prepack Display Salon Savings 20% Specialty Deal: RZLKTHSS Open Stock* Item: RZLTRHS1

*Check with your SBS for open stock availability

PREP Vs VOLUME SAVE 20%

BUY 8, GET TENT CARDS AND SHELF TALKERS Deal includes: Daily Shampoo 11.83, 3-in-1 Shampoo 11.83 oz, Dry Shampoo 7.1 oz, Matte Texture Powder 0.53 oz, Fiber Pomade 3.38 oz, and Severed Head Clay Pomade 3.38 oz.

PROMOTION: RZLPVV

BUY 10 ORANGE EXTREME HOLD 3.38 0Z GET 2 FREE PLUS MIRROR CLINGS, DISPLAY BOX AND TENT CARD. Salon Savings 20% Specialty Deal: RZLKTEO

BUY 5 ORANGE EXTREME HOLD 3.38 0Z GET 1 FREE Salon Savings 20% Specialty Deal: RZLKTEO6

LOOK FOR MORE DEALS IN OUR DIGITAL MAGAZINE

*While Supplies Last All Ethos promotions subject to availability. Substitutions may occur.

September-October 2026 | www.ethosbeauty.com

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SEPTEMBER ONLY

Save 33%

SAVE 25%

ON ALL BLONDOR PRODUCTS Lighteners, Base Breakers, Liquid and Creme Hair Toners.

SAVE 25%

ON ULTIMATE COLOR BACKBAR

Sebastian Hairsprays Select from: Shaper Zero Gravity 10.6 oz, 2SPSZG10 Shaper + Hairspray 10.6 oz, 2SPSO+10 Shaper Hairspray 10.6 oz, 2SPSO10 Re-Shaper Hairspray 10.6 oz, 2SPRS10

OCTOBER ONLY

Sebastian Retail 20% Off on Shampoo, Conditioner and Masks Select from: Dark Oil Silky Shampoo 9.46 oz, 2DOSHL8 Dark Oil Smooth and Shine Conditioner 6.7 oz, 2DOCDL8 Dark Oil Lightweight Mask 5.1 oz, 2DOCDLM5 Drench Shampoo 9.4 oz, 2SHDR8 Drench Conditioner 8 oz, 2CDDR8 Penetraitt Shampoo 8 oz, 2SHPT8 Penetraitt Conditioner 6.7 oz, 2CDPT8 Volupt Shampoo 9.4 oz, 2SHV8 Volupt Conditioner 6.7 oz, 2CDV8

Ultimate Color Shampoo liter - 6UCSH1L Ulimate Color Conditioner liter - 6UCCD1L Ultimate Color Liquid Sealer 6oz - 6UCCDCS6

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ETHOS BEAUTY PARTNERS | 800-257-7104 | Shop online at www.ethosbeauty.com

Save 20%

peach please Pop Up Foil 5"x11" 500ct Item Code: CLFMP500PP Embossed Foil Roll 320 ft (not pictured) Item Code: CLFMREPP Detangle Brush From left to right: Belle, Item code: BRFMDBBE Dottie, Item code: BRFMDBDO Georgia, Item code: BRFMDBGE Detangle Brush 9pc Display (not pictured) Item Code: BRFMD9PPP Big Daddy Color Brush Set 3pk Item Code: CLFMBDPP Gator Clips 1-4pk Item Code: CCFMGGPP Color Bowls 2pc Item Code: CLFMBBPP

BUY 3 GET 1 FREE! SAVE 25%

16 OZ. DOUBLE JAR PACKS

All Ethos promotions subject to availability. Substitutions may occur.

8 OZ. DOUBLE JAR PACKS

Kit includes 1 pack of 200 ct epilating strips

Kit includes 1 pack of 200 ct epilating strips

PROMOTION: NUFRJLA

PROMOTION: NUFRJ8A

September-October 2026 | www.ethosbeauty.com

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SEPTEMBER PROMO

20% Off

BUY 8 CHROMASILK 3OZ GET 2 HYDRAGLOSS 3 OZ FREE PROMOTION: PVCS8HG

25% OFF LIGHTENERS Products include: Ultra Powder Lightener 16oz Open Stock: 01CLPLUL16 Pure Light Power Lightener 24oz Open Stock: 01CLPLPL24 (Packaging design may be different)

25% OFF PERFECT BLONDE Products include: Perfect Blonde Shampoo 10oz Open Stock: 01WSHPB10 Perfect Blonde Conditioner 10oz Open Stock: 01WCDPB10 Perfect Blonde Toning Mask 5oz Open Stock: 01WCDPBM5 Perfect Blonde Seal & Protect 10.1oz Open Stock: 01PBCDSP10

O C TO B E R P ROMO

10% Off

BUY 12 CHROMASILK 3OZ GET 1 FREE DEVELOPER (YOUR CHOICE) PROMOTION: PVCS12D

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20% OFF RETAIL Purchase 3 (mix & match): Daily Anti-Aging Stimulating Shampoo 10oz or Daily Anti-Aging Protective Conditioner 10oz Get: 1 Ultra Hydrating Body Wash 10.14oz* Savings 20%

Promotion: ETUBW *Plus 10 complimentary sachets from Ethos : )

ETHOS BEAUTY PARTNERS | 800-257-7104 | Shop online at www.ethosbeauty.com

TURN UP THE VOLUME— AND THE SAVINGS. Stock up on volume favorites with our buy 5, get 1 free style icons.

Limited time. Unlimited volume.

FREE

GROWING OUR COLOR COLLECTION 11 NEW SHADES

TEXTURIZA Spray 7oz Buy 5, Get 1 FREE Save 17% Specialty Deal: UNIKTTS5

FREE

Salon Buys 1 each of the New Sheer Colors: • Mocha (10.8, 4,8), Warm Natural (10.70, 4.70), Copper (10.4, 6.4, 5.4), Brown (9.5, 7,5, 6.5) Salon Buys 1 each of the New Boost Color: • Boost Green Salon Receives Free 1 each: • Finishing Shot 25 oz • Color Insert Page Update 3550-4A Salon Saves: 22% Specialty Deal: MNKTNS11

BOOSTA Volumizing Spray 8oz Buy 5, Get 1 FREE Save 17% Specialty Deal: UNIKTBV5

CHECK OUT OUR DIGITAL MAGAZINE FOR MORE UNITE DEALS

All Ethos promotions subject to availability. Substitutions may occur.

September-October 2026 | www.ethosbeauty.com

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REGAIN HAIR CONFIDENCE Science says yes.

SCALP NOURISHING SHAMPOO

STRUCTURE ENHANCING CONDITIONER

SCALP ACTIVATING MIST

SCALP DETOX CLEANSER

Scalp Nourishing Shampoo 300ml

Structure Enhancing Conditioner 300ml

Scalp Activating Mist 100ml

Scalp Detox Cleanser 100ml

Item Code: CALSHSN10

Item Code: CALCDSE10

Item Code: CALSASM3

Item Code: CALSHDC3

Formulated for daily use, this color-safe shampoo is powered by PTT-6® and pairs perfectly with the CALECIM® Structure Enhancing Conditioner and Scalp Activating Mist.

Powered by PTT-6®, this colour-safe and lightweight conditioner deeply hydrates, repairs and strengthens hair strands while restoring hair shaft barrier function.

Powered by PTT-6®, this leave-in treatment optimises the scalp microbiome environment, strengthens the scalp and hair strand barrier, and contains proteins that restore structural integrity, strength and elasticity.

Formulated to be used prior to application of CALECIM® Hair Serum, this coloursafe cleanser deeply cleans, exfoliates and detoxifies the scalp, preparing it for maximum PTT-6® absorption.

Let’s get started.

STYLIST STARTER + HAIRCARE BUILDER

HAIRCARE ESSENTIALS STARTER

HAIR SERUM + SCALP COLLECTION

5 Scalp Nourishing Shampoo 5 Structure Enhancing Conditioner 5 Scalp and Strand Mist 3 Hair Serum Home Kit 3 Hair Serum 5ml Vials 3 Pro Activators 1 Calecim Cape 1 Shelf Talker Trio 1 Mirror Decal 10 Consumer Brochures

5 Scalp Nourishing Shampoo 5 Structure Enhancing Conditioner 5 Scalp and Strand Mist 1 Shelf Talker Trio 10 Consumer Brochures

5 Hair Serum Home Kit 5 Hair Serum 5ml Vials 5 Pro Activators 10 Scalp Detox Cleanser 100ml 2 Calecim Cape 1 Shelf Talker Trio 2 Mirror Decal 15 Consumer Brochures

Salon Savings 14.7% *Starter Code: CALKTHB

Salon Savings 14.3% *Starter Code: CALKTES

Salon Savings 14.8% *Collection Code: CALKTSCP

*Calecim Intros are not available for purchase online.

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ETHOS BEAUTY PARTNERS | 800-257-7104 | Shop online at www.ethosbeauty.com

new

new

in october

in october

volume

curl

don’t let your small hair stop you from fulfilling your destiny of grandeur. spray this.

stop the limp and lifeless. use this new age mousse and watch the curls bounce back

the headonist dry texture spray

plot twist curl refresh mousse

abyssinian and chia seeds for shine, reduced frizz, bounce and curl definition

styling polymers​ provides flexible hold ​and shape memory sans stiffness glycerin keeps things soft for touchable texture zeolite dry, matte finish without the powdery residue headonist dry texture spray 300ml 14% introductory discount Open Stock Salon: EVOHAHEAD10

evo big twist offer TM

plot twist & the headonist buy

17% introductory discount on open stock plot twist curl refresh mousse 200ml Open Stock Salon: EVOSMPLOT6 plot twist curl refresh mousse 50ml Open Stock Salon: EVOSMPLOT1

5 x plot twist curl refresh mousse 200ml​ 5 x the headonist dry texture spray 300ml

get free

second act gift set

2 x plot twist curl refresh mousse 200ml​ 2 x the headonist dry texture spray 300ml​ 1 x plot twist shelf talker ​ 1 x the headonist shelf talker ​ 1 x the headonist leaflet ​ 1 x plot twist leaflet​

all your curls need to live another day

save: 29% pre-pack kit: EVOKTBTWIST

buy 1 x liquid rollers curl balm 200ml get free 1 x plot twist curl refresh mousse 200ml ​ save: 50%​ pre-pack: EVOKTSACT

the headonist dry texture spray

plot twist curl refresh mousse

CHECK OUT OUR DIGITAL MAGAZINE FOR MORE EVO DEALS All Ethos promotions subject to availability. Substitutions may occur.

September-October 2026 | www.ethosbeauty.com

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SCHWARZKOPF PROMOTIONS Available 9-1-26

OSIS TRAVEL KIT

IGORA SALE

™

®

OCTOBER ONLY! BUY 12 TUBES AT 25% OFF IGORA ROYAL PROMOTION: SKIR9

BUY ANY :

6 IGORA COLOR10 Color Shades, 2.1 oz.

(Open stock, mix & match)

RECEIVE FREE KIT: 1 OSiS+ Dust It, 0.35 oz.

1 OSiS+ Mini Grip, 3.3 fl. oz.

1 Limited-Edition Travel Bag

IGORA ZERO AMM PROMOTION: SKIZA9 IGORA COLOR10 PROMOTION: SKIC10A

SAVE 30%

Promotion: SKIC10O

IGORA VIBRANCE PROMOTION: SKIV9

Deal also includes an additional FREE product, compliments of Ethos : )

CHROMA ID COLOR MASKS ™

FIBRE CLINIX

™

FIBRE SEALER 3.4 OZ BUY 1, GET 1 FREE (mix & match) Promotion: SKCID

BUY 2, GET 1 FREE Specialty Deal: 0WKTFS

SAVE 50%

SAVE 33%

Limit 2 per order.

CHECK OUT OUR DIGITAL MAGAZINE FOR MORE SCHWARZKOPF DEALS 18

ETHOS BEAUTY PARTNERS | 800-257-7104 | Shop online at www.ethosbeauty.com

REFRESH YOUR HAIR WITH A TOUCH OF MAGIC

RESTORE YOUR HAIR WITH LUXURIOUS CARE

OUR GIFT TO YOU

OUR GIFT TO YOU

SAVE 5�%

SAVE 36%

Purchase Dry Shampoo 6.80 oz.

Receive a complimentary Fairy Dust Hair Powder 0.30 oz.

Because every great style deserves a little boost.

Purchase Repair Shampoo 8.45 fl oz and Repair Conditioner 8.45 fl oz.

Receive a complimentary Luxury Masque 6.80 fl oz.

The ultimate treatment for stronger, silkier, deeply nourished hair.

SPECIALTY DEAL: GLDKTMAGIC

SPECIALTY DEAL: GLDKTRLC

All Ethos promotions subject to availability. Substitutions may occur.

September-October 2026 | www.ethosbeauty.com

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SELECTED STYLING PRODUCTS AT 25% OFF Save on the NEW Daily Perfecting Mist 8oz Buy: 1 Perfect Moisture Shampoo 12oz 1 Perfect Moisture Conditioner 12oz Receive Free: 1 Perfect Smoothing & Styling Crème 3.4oz

Salon Savings 25% Item code: B2SADPM8

Savings 33% Specialty Code: CZKTPM

Abyssinian & Kendi Oil Serum 1.7oz Salon Savings 25% Item code: B2TRS1

Buy: 1 Ultimate Blonde Shampoo 12oz 1 Ultimate Blonde Conditioner 12oz Receive Free: 1 Silky Nourishing Oil 1.7oz Savings 29% Specialty Code: CZKTUB

Buy: 1 Revive Curl Shampoo 12oz 1 Revive Curl Conditioner 12oz Receive Free: 1 Revive Curl Crème 3.4oz Savings 29% Specialty Code: CZKTRC

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All Curled Up Curl Defining Cream 6.8oz Salon Savings 25% Item code: B2SACDC6

FREE Thikk.Volume Back Bar! Purchase: 6 Thikk.Volume Shampoo or Conditioner (retail, mix & match), get 1 liter shampoo or conditioner free.

Salon Savings 25% Promotion: B2TVBB

ETHOS BEAUTY PARTNERS | 800-257-7104 | Shop online at www.ethosbeauty.com

There’s beauty in knowledge-

Register online at ethosbeauty.com/classes 800-257-7104 | education@ethosbeauty.com

Education from Ethos Beauty Partners

CORETEAM Advanced Learning Grad School Blow Dry Monday, September 14, 2026 Reading, PA 10am-4pm Fee: $170

Classic Cutting Monday, October 26, 2026 Paoli, PA 10am-4pm Fee: $265

Grad School Cutting Monday, October 5, 2026 Reading, PA 10am-4pm Fee: $170

Short Haircutting Monday, October 26, 2026 Runnemede, NJ 10am-3pm Monday, October 26, 2026 Pittsburgh, PA 10am-3pm Fee: $265

Grad School Barbering Monday, November 2, 2026 Reading, PA 10am-4pm Fee: $170 Foundation Cutting 1 Monday, September 21, 2026 Runnemede, NJ 10am-4pm Fee: $265 Foundation Cutting 2 Monday, October 19, 2026 Reading, PA 10am-4pm Monday, October 19, 2026 Runnemede, NJ 10am-4pm Fee: $265 Foundation Cutting 3 Monday, November 23, 2026 Reading, PA 10am-4pm Monday, November 16, 2026 Runnemede, NJ 10am-4pm Fee: $265 Modern Classic Cutting Monday, September 21, 2026 Hellertown, PA 10am-4pm Fee: $265 Monday, November 9, 2026 Nutley, NJ 10am-4pm Fee: $265 Bob Cutting Monday, October 19, 2026 Bluebell, PA area 10am-4pm Fee: $265 Trend Cutting Monday, September 14, 2026 Saddle River, NJ 10am-4pm Monday November 9, 2026 Harrisburg, PA area 10am-4pm Fee: $265

Men’s Classic Cutting Monday, October 5, 2026 Runnemede, NJ 10am-4pm Fee: $265

SHAG CUTTING Shag Cutting featuring Marina Lantos Monday, September 28, 2026 Eatontown, NJ 10am-3pm Fee: $295 Short Haircutting featuring Marina Lantos Monday, October 19, 2026 Eatontown, NJ 10am-3pm Fee: $295 Bob Cutting featuring Marina Lantos Monday, November 2, 2026 Eatontown, NJ 10am-4pm Fee: $295 Classic Cutting featuring Marina Lantos Monday, November 16, 2026 Eatontown, NJ 10am-4pm Fee: $295 The Coil Code Monday, October 19, 2026 Downingtown, PA 10am-4pm Fee: $375 Shag Cutting Sunday, October 25, 2026 Pittsburgh, PA 10am-3pm Monday, October 26, 2026 Reading, PA 10am-3pm Fee: $265

All Ethos promotions subject to availability. Substitutions may occur.

Barbering 101 Monday, September 28, 2026 Voorhees, NJ 10am-4pm Fee: $265 Barbering Next Level Monday, October 19, 2026 Voorhees, NJ 10am-4pm Fee: $265 Men’s Cutting Trends Monday, November 2, 2026 Runnemede, NJ 10am-4pm Fee: $265 Classic Men’s Designs Monday, October 5, 2026 Runnemede, NJ 10am-4pm Fee: $265 Advanced Finishing Monday, September 21, 2026 Runnemede, NJ 10am-3pm Fee: $185 Modern Bridal Monday, October 19, 2026 Runnemede, NJ 10am-3pm Fee: $185 Blow Dry Mastery Monday, October 12, 2026 Runnemede, NJ 10am-3pm Fee: $185

September-October 2026 | www.ethosbeauty.com

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There’s beauty in knowledge-

Register online at ethosbeauty.com/classes 800-257-7104 | education@ethosbeauty.com

Education from Ethos Beauty Partners

CORETEAM Advanced Learning Color in Dimension Monday, September 28, 2026 Monroeville, PA 10am-4pm Monday, October 26, 2026 Voorhees, NJ 10am-4pm Fee: $265 Advanced Blonding Monday, October 5, 2026 Middletown, NJ 10am-4pm Fee: $265 Dimensional Brunettes Monday, October 5, 2026 Downingtown, PA 10am-4pm Fee: $265 Blonde, Balayage & Beyond Monday, November 9, 2026 Reading, PA 10am-4pm Fee: $265

Beautiful Together A BUSINESS GATHERING You’re invited to Beautiful Together - A Business Gathering, an event designed exclusively for salon owners and managers ready to strengthen their leadership, grow their teams, and elevate their businesses. Hear from dynamic keynote speakers as they share powerful insights, proven strategies, and real-world experience to help you thrive.

Connect with fellow industry professionals during an engaging cocktail reception and networking experience designed to inspire collaboration, connections, and growth - beautifully together.

Blonde, Balayage & Beyond Monday, November 9, 2026 Reading, PA 10am-4pm Fee: $265

FEATURED SPEAKERS

Autumnal Reds Monday, September 28 2026 Runnemede, NJ 10am-4pm Fee: $265

ETHOS Education Beautiful Together – A Business Event Monday, September 28, 2026 Reading, PA 10 am-5pm Fee: $225 Beauty Pro 101 with Kimberly Loomis Monday, October 5, 2026 Runnemede, NJ 10am-4pm Fee: $150 Content Creation Sunday, October 25, 2026 Reading, PA 10am-3pm Fee: $265

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Calvin Stovall

CEO & Chief Experience Officer ICONIC Presentations @iconicspeaker

Andi Alleman

Founder of Oui, We Creative Strategist @ouiwegirl

Lance Courtney

Renowned Professional Speaker Author and Entrepreneur @lancecourtney

Stephen Gomez

Business Coach, Author & Industry Educator @saloncoachsjg

Monday, September 28, 2026 10:00 AM - 5:00 PM The Gallery at Ethos West 345 Morgantown Road Reading, PA 19611 Ticket Price: $225 Ticket includes lunch and a cocktail party. *BT Perks discounts cannot be applied.

ETHOS BEAUTY PARTNERS | 800-257-7104 | Shop online at www.ethosbeauty.com

There’s beauty in knowledge-

Register online at ethosbeauty.com/classes 800-257-7104 | education@ethosbeauty.com

Education from Ethos Beauty Partners

MANUFACTURER

Class Offerings Amplify

Davines

Kaaral

2 Day Certification Sunday, September 20, 2026 Monday, September 21, 2026 Reading, PA 9am-5pm

Davines Lift & Learn Monday, November 2, 2026 Monroeville, PA 10am-2pm Fee: $165

Kaaral Serata Monday, November 2, 2026 Doylestown, PA 3pm-6pm Fee: $99

Sunday, October 25, 2026 Monday, October 26, 2026 Morristown, NJ 9am-5pm

The Present Time Mixology Monday, November 9, 2026 Runnemede, NJ 10am-4pm

Schwarzkopf

Sunday, November 8, 2026 Monday, November 9, 2026 Runnemede, NJ 9am-5pm Fee: $810

Foiled Cashmere

Monday, November 16,2026 Reading, PA 10am-4pm Fee: $180

Monday, September 21, 2026 McMurray, PA 10am-4pm Fee: $150

Amplify & Calecim Pump Up The Volume Monday, October 12, 2026 Cherry Hill, NJ 10am-4pm Fee is $99.00 (with a gift to you included)

evo evo perfect match Monday, August 24, 2026 Pittsburgh, PA 10am-2pm Monday October 19, 2026 Montclair, NJ 10am-2pm Fee: $99

An enchanting evening of Italian artistry, luminous color, and holiday glamour.

Join us for a sparkling celebration where the passion of Italy meets the spirit of the season. With educators Donna Riley, Kaaral’s Education Manager, and Kaaral Educator Candace Pulitano who will unveil sophisticated, time-saving color techniques perfect for clients seeking something stunning yet effortless for the holidays.

Raise a glass, soak in the sparkle, and celebrate the most beautiful time of the year—Kaaral style.

Buona Sera.

Buon Natale.

Benvenuti alla

Kaaral Serata.

Please join us for this special holiday event.

Monday, November 2, 2026 3:00pm to 6:00pm Terrain Gardens at Del Val 2100 Lower State Road, Doylestown, PA 18901 Fee is $99.00 (with a gift to you included)

All Ethos promotions subject to availability. Substitutions may occur.

September-October 2026 | www.ethosbeauty.com

23

There’s beauty in knowledge-

UP T P H M U

E

P

Education from Ethos Beauty Partners

Register online at ethosbeauty.com/classes 800-257-7104 | education@ethosbeauty.com

PUMP UP THE VOLUME

Join our full day program which will provide solutions so you can TURN UP THE VOLUME for fuller hair and fuller books!

Featuring: CALECIM® Groundbreaking hair and skin restoration.

AMPLIFY An instant volume answer to thinning hair. The finest in extensions and more.

DON’T MISS THIS EVENT! Monday, October 12, 2026 DoubleTree by Hilton Cherry Hill 2349 Marlton Pike Cherry Hill, NJ 08002 CALECIM® HAIR SERUM SYSTEM CERTIFICATION A Morning Event Calecim® Morning Only Segment: 10:00am-12:00pm Calecim® Morning Only Event Fee: $99.00 per person This cost can be applied towards your introductory purchase. One per salon.

Morning Registration: 9:30am Morning Program Start: 10:00am

AMPLIFY PASSPORT TO PROFIT An Afternoon Event

CALECIM® HAIR SERUM SYSTEM CERTIFICATION

The Hair Serum System is a 6-week hair restoration system that contains powerful PTT-6® that stimulates hair growth by activating the hair follicles, and reducing signs of inflammation that causes hair shedding.

Enhance your business by being on the cutting edge of science and technology in haircare!

Take the first step and join us for a live look & learn while earning your Calecim® Hair Serum System Certification.

AMPLIFY Afternoon Only Segment: 1:00pm-4:00pm AMPLIFY Afternoon Only Event Fee: $45.00 per person Redeemable with Purchase

Afternoon Registration: 12:30pm Afternoon Program Start: 1:00pm

CALECIM® AND AMPLIFY A FULL DAY OF LEARNING An All Day Event Calecim® Morning Segment 10:00am AMPLIFY Afternoon Segment 1:00pm Full Day Event Fee: $125.00 per person Redeemable in Deal Purchases

PASSPORT TO PROFIT YOUR TICKET TO SMARTER GROWTH & PREDICTABLE PROFITS This exclusive Amplify event blends complimentary live applications for length, volume and color with practical business education designed to increase revenue and drive consistent growth.

Full Day Registration: 9:30am Full Day Program Start: 10:00am Lunch will be provided for Full Day attendees with a cocktail reception post event.

Register online at: ethosbeauty.com/classes 800-257-7104 education@ethosbeauty.com

Grow your business by $1M, no new clients needed, and 30% growth, no hires required. Learn s social strategy that turns attention into bookings.

Extensions designed to shape, sell, and pre-book. Modern chemical-free color strategies that save time and generate more profit. Learn why BalayADD is replacing traditional Balayage and increase your ticket by $300 in 5 minutes.

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ETHOS BEAUTY PARTNERS | 800-257-7104 | Shop online at www.ethosbeauty.com

ETHOS HOLIDAY September-October 2026

HAIR

bōkka BOTÁNIKA ................... 35 Calicem.........................................32 Davines....................................... 26 evo............................................ 28 Gold Professional......................31 Kaaral............................................30 Keratherapy.................................34 MARIA NILA................................29 UNITE.............................................36 WELLA..........................................32

SKIN AND NAILS

CBD Daily.....................................35 OPI..................................................33

TOOLS OF THE TRADE

Colortrak.......................................31 FRAMAR.......................................33 OLIVIA GARDEN.......................37

Holiday Items are Limited Editions and therefore not eligible for returns.

All stock is subject to availability - first come first served.

Not all items will be available online. Contact your SBS with any questions or for special ordering opportunities.

Holiday 2026 All Ethos promotions subject to availability. Substitutions may occur.

September-October 2026 | www.ethosbeauty.com

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Holiday 2026 DAVINES HOLIDAY 2026: IN HARMONY, TOGETHER This season, we celebrate the power of many voices coming together. Like instruments in an orchestra, each voice brings its own character and strength. Together, we create something richer, more vibrant, and uniquely beautiful. For a limited time, enjoy an assortment of Davines best-selling products at 25% off retail value. A portion of the proceeds benefit Dynamo Camp, which offers recreational therapy programs to children with chronic illnesses, neuro-developmental disorders or disabilities. Through sound and movement, children develop listening skills, coordination and a strong sense of group belonging.

PIANO SET - FOR A LUXURIOUS AT-HOME ROUTINE Includes: OI Shampoo, 280ml OI Conditioner, 250ml OI All In One Milk, 135ml OI Soufflé, 50ml OI Oil, 50ml Pre-pack: DAVKTXMLOI

FRAGRANT HAIR Includes: OI Shampoo, 280ml OI Conditioner, 250ml OI Oil, 135ml Pre-pack: DAVKTXMOI

BRIGHTENING & CARE Includes: Heart of Glass Chelating Silkening Shampoo, 250ml Heart of Glass Conditioner, 250ml Beautiful Things Leave In Mask, 90ml Pre-pack: DAVKTXMHOG

CLASSIC GUITAR SET - FOR

TRUMPET SET - FOR

MARIMBA SET - FOR LONG-

SMOOTH & SATIN-LIKE STRANDS Includes: LOVE Smooth Shampoo, 250ml LOVE Smooth conditioner, 250ml OI All In One Milk, 135ml Pre-pack: DAVKTXMLS

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BASS SET - FOR BLONDE HARP SET - FOR SHINY &

NOURISHMENT & REJUVENATION Includes: NOUNOU Shampoo, 250ml NOUNOU Conditioner, 250ml OI Oil, 50ml Pre-pack: DAVKTXMNN

ETHOS BEAUTY PARTNERS | 800-257-7104 | Shop online at www.ethosbeauty.com

LASTING LUMINOUS COLOR & SHINE Includes: MINU Shampoo, 250ml MINU Conditioner, 250ml OI All In One Milk, 135ml Pre-pack: DAVKTXMMI

Holiday 2026

MARACAS SET - FOR SHINY & DEFINED NATURAL CURLS Includes: LOVE Curl Shampoo, 250ml LOVE Curl Conditioner, 250ml More Inside This Is A Curl Building Serum, 250ml Pre-pack: DAVKTXMLC

SAX SET - FOR HYDRATED &

OCARINA SET - FOR HAIR

CITAR SET - FOR REPAIR &

DRUMS SET - DISCOVER DAVINES

FLUTE SET - DISCOVER OI FOR

VITALITY Includes: Nourishing Shampoo, 250ml Nourishing Vegetarian Miracle Conditioner, 250ml Liquid Spell, 125ml Pre-pack: DAVKTXMNT

MOISTURIZED STRANDS Includes: MOMO Shampoo, 250ml MOMO Conditioner, 250ml MOMO Serum, 150ml Pre-pack: DAVKTXMMO

FOR HEALTHY BEAUTIFUL STRANDS Includes: LOVE Smooth Shampoo, 75ml LOVE Smooth Conditioner, 75ml OI All In One Milk, 50ml Beautiful Things Mask, 40ml Pre-pack: DAVKTXMDR

All Ethos promotions subject to availability. Substitutions may occur.

PRONE TO BREAKAGE Includes: MELU Shampoo, 250ml MELU Conditioner, 250ml MELU Spray, 150ml Pre-pack: DAVKTXMME

SOFTNESS & SHINE ON THE GO Includes mini travel sizes of: OI Shampoo, 90ml OI Conditioner, 75ml OI Soufflé, 50ml Pre-pack: DAVKTXMTOI

September-October 2026 | www.ethosbeauty.com

27

Holiday 2026

the vanity - hydrate

the vanity - repair

the vanity - volume

buy 1 x the therapist hydrating shampoo 300ml 1 x the therapist hydrating conditioner 300ml ​ get half price 1 x icon welder heat protection spray 200ml get free 1 x evo cosmetic bag

buy 1 x ritual salvation repairing shampoo 300ml 1 x ritual salvation repairing conditioner 300ml get half price 1 x happy campers wearable treatment 200ml get free 1 x evo cosmetic bag

buy 1 x gluttony volumizing shampoo 300ml 1 x bride of gluttony volumizing conditioner 300ml get half price 1 x root canal volumising spray 200ml get free 1 x evo cosmetic bag

save: 30% pre-pack: EVOKTXMVHY

save: 30% pre-pack: EVOKTXMVRP

save: 30% pre-pack: EVOKTXMVVL

easy does it

right on time

clean sweep

buy 1 x mane tamer smoothing shampoo 300ml 1 x mane tamer smoothing conditioner 300ml get free 1 x mane attention protein treatment 200ml

buy 1 x box o’ bollox texture paste 90g 1 x haze styling powder 50ml get free 1 x salty dog salt spray 200ml

buy 1 x common ground scalp shampoo 300ml 1 x ground control scalp treatment 150ml get free 1 x head start scalp exfoliator 150ml 1 x clean sweep head scrubberproduct

save: 39% pre-pack: EVOKTXMEASY

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save: 33% pre-pack: EVOKTXMTIME

hey there, mister wolf.

ETHOS BEAUTY PARTNERS | 800-257-7104 | Shop online at www.ethosbeauty.com

save: 32% pre-pack: EVOKTXMCSW

Holiday 2026

THE 2026 HOLIDAY BEAUTY BOXES

PURE VOLUME Includes: 1 Shampoo 11.8 0z 1 Conditioner 10.1 oz 1 Gloss Coat 1.7 oz

TRUE SOFT Includes: 1 Shampoo 11.8 0z 1 Conditioner 10.1 oz 1 Argan Oil 1 oz

STRUCTURE REPAIR Includes: 1 Shampoo 11.8 0z 1 Conditioner 10.1 oz 1 Argan Oil 1 oz

HEAD & HAIR HEAL Includes: 1 Shampoo 11.8 0z 1 Conditioner 10.1 oz 1 Gloss Coat 1.7 oz

Salon Saves: 16% Pre-pack Kit: MNKTPVH26

Salon Saves: 19% Pre-pack Kit: MNKTTSH26

Salon Saves: 19% Pre-pack Kit: MNKTSRH26

Salon Saves: 14% Pre-pack Kit: MNKTHHH26

SAVE 20% ON TRAVEL MINIS

PERFECT FOR STOCKING STUFFERS, AND GIFT ADD-ONS Please use this QRC to view all the Maria Nila Travel Minis on sale for this Holiday Season.

All Ethos promotions subject to availability. Substitutions may occur.

September-October 2026 | www.ethosbeauty.com

29

Holiday 2026

CURLY CARE GIFT BOX INCLUDES: 1 Shampoo 500ml 1 Conditioner 500ml 1 Definition Cream 150ml

PRE-PACK: 0KKTXMMCUR

COLOR CARE GIFT BOX INCLUDES: 1 Shampoo 500ml 1 Conditioner 500ml 1 Color Care Serum 100ml

PRE-PACK: 0KKTXMMCOL

LISS CARE GIFT BOX INCLUDES: 1 Shampoo 500ml 1 Conditioner 500ml 1 Split End Sealer 100ml

PRE-PACK: 0KKTXMMLIS

VOLUME CARE GIFT BOX INCLUDES: Shampoo 10oz Shampoo Travel 2oz Conditioner 8oz Conditioner Travel 2oz PRE-PACK: 0KKTXMVOL

HYDRA CARE GIFT BOX INCLUDES: Shampoo 10oz Shampoo Travel 2oz Conditioner 8oz Conditioner Travel 2oz PRE-PACK: 0KKTXMHYD

COLORE CARE GIFT BOX INCLUDES: Shampoo 10oz Shampoo Travel 2oz Conditioner 8oz Conditioner Travel 2oz PRE-PACK: 0KKTXMCOL

VOLUME CARE GIFT BOX INCLUDES: 1 Shampoo 500ml 1 Conditioner 500ml 1 Volumizing Foam 200ml

PRE-PACK: 0KKTXMMVOL

RENEW CARE GIFT BOX INCLUDES: 1 Shampoo 500ml 1 Conditioner 500ml 1 Renew Care Serum 100ml PRE-PACK: 0KKTXMMREN

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ETHOS BEAUTY PARTNERS | 800-257-7104 | Shop online at www.ethosbeauty.com

Holiday 2026

Bring a little holiday magic to the chair with Nutcracker Parade, a festive foil inspired by classic nutcrackers and Christmas cheer. Sweet, playful, and full of storybook charm, it pairs seasonal style with the reliable grip and control you need for flawless color work. From bright winter blondes to merry di-mensional blends, this foil keeps sections secure and results polished while spreading festive joy.

Cute, classic, and ready to lead the parade through the holidays.

Nutcracker Parade 5" x 11" Pop Up Foil Sheets 400ct Item Code: CLCTFNUT400

THE PERFECT HOLIDAY GIFT

FOR FLAWLESS HAIR WRAPPED WITH LOVE

For perfect blowouts, purchase Luxury Masque 6.80 fl oz and Blow Out Cream 5.10 fl oz.

As our holiday treat, receive Texturizing Spray Wax 6.80 oz.

Beautifully boxed. The most stylish gift under the tree.

OUR GIFT TO YOU

TEXTURIZING SPRAY WAX VALUE $19.50

SAVE 33% SPECIALTY DEAL: GLDKTXMFH ARRIVING IN OCTOBER 2026

All Ethos promotions subject to availability. Substitutions may occur.

September-October 2026 | www.ethosbeauty.com

31

Holiday 2026

SAVE: 13% Item Code: CALKTSCH

PTT-6 FOR SCALP AND HAIR

INCLUDES: 1x Hair Serum Kit (contains 6x Hair Serum 5ml Vials, Home Activator, Alcohol Swabs, Application Brochure), 1x Scalp Detox Cleanser 100ml, 1x Scalp Activating Mist 100ml, 1x Scalp Scrub Tool, 1x CALECIM® Pouch.

SAVE: 7% Item Code: CALKTSE

ULTIMATE REPAIR REGIMEN KIT Kit includes: 1 Ultimate Repair Shampoo 250ml 1 Ultimate Repair Conditioner 200ml 1 Ultimate Repair Miracle Hair Rescue 30ml Salon Savings: 41%, Pre-pack: 6KTURH26

SKIN & EYE CONTOUR SET PROFESSIONAL

Includes: 1 Eye Contour Lifting Cream 15g, 1 Professional Serum 5ml 1 Dermaroller, 1 Calecim Pouch (Randomised color: Brown, Pink, White).

SAVE: 13% Item Code: CALKT2W

THE 2-WEEK SKIN TURNAROUND

Includes: 1 Professional Serum 5ml, 1 Multi-Action Cream 20g, 1 Dermaroller, 1 Calecim Pouch (Randomised color: Brown, Pink, White).

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ULTIMATE COLOR REGIMEN KIT Kit includes: 1 Ultimate Color Shampoo 250ml 1 Ultimate Color Conditioner 200ml 1 Ultimate Color Leave In Mask 30ml Salon Savings: 38%, Pre-pack: 6KTUCH26

ETHOS BEAUTY PARTNERS | 800-257-7104 | Shop online at www.ethosbeauty.com

Holiday 2026

Advent Calendar Twelve Days of Framar This calendar is packed with brand new 5 X 12 limited-edition holiday patterns.

Item: CLFKTADV26

Duo Brush Set Detangle Brush + Mini 2pc Pre-pack: BRFMXDUO26

Break Date: October 13, 2026

Not pictured: 12 pc Nail Lacquer Display GelColor Add On Kits #1 and #2 Break Date: October 1, 2026

From left to right: TOP ROW: Feeling Mmmerry Melt in Your Mani All Treat, No Trick Choco-lotta Cheer Crack Me Up Merry Crunch-mass BOTTOM ROW: Peanut Butter Me Up Deck the Shells OPI Want Them All What a Treet-t White Choco-hot Red-iculously Sweet

All Ethos promotions subject to availability. Substitutions may occur.

September-October 2026 | www.ethosbeauty.com

33

Holiday 2026

TRIO HOLIDAY BUNDLES Purchase Any Single Full Collection Each gift box includes retail size shampoo, conditioner, and leave-in.

Salon Savings 35%

1 Moisture+Keratin Pre-pack Item: 0DKTHTMO 1 Repair+Keratin Pre-pack Item: 0DKTHTKFM 1 ColorProtect+Keratin Pre-pack Item: 0DKTHTCP 1 Volume+Keratin Pre-pack Item: 0DKTHTVO 1 Blonde+Keratin Pre-pack Item: 0DTBKTHTTB

TRAVEL SIZE HOLIDAY BUNDLES Each collection includes TRAVEL SIZE Shampoo, Conditioner & Daily Smoothing Cream.

Savings 23% 1 Moisture+Keratin Pre-pack Item: 0DKTHMOT3 1 Repair+Keratin Pre-pack Item: 0DKTHKFT3 1 ColorProtect+Keratin Pre-pack Item: 0DKTHCPT3

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ETHOS BEAUTY PARTNERS | 800-257-7104 | Shop online at www.ethosbeauty.com

Holiday 2026

HOLIDAY CANDLES

Hemp Seed 3-in-1, 6 oz Massage Candles Mistletoe Mischief

Fragrance Notes: Apple, Winter Berries and Sandalwood.

ITEM: EBMPMMCAN

Tinsel Tease

Fragrance Notes: Honey, Warm Embers, Amber.

ITEM: EBMPTTCAN

Yule Be Begging

Fragrance Notes: Clementine, Roasted Hazelnut, and Bourbon Vetiver.

ITEM: EBMPYBBCAN

HAPPY

Hair Days REPLENISHING MOISTURE DUO 1 Shampoo 10.1oz 1 Conditioner 10.1oz Gift Box SALON SAVINGS 19% Item Code: B2KTXMRM

Makes a Great Gift!

4PC GIFT SET

CBD Daily Gift Set

THIKK.VOLUME HOLIDAY DUO 1 Shampoo 10.1oz 1 Conditioner 10.1oz Gift Box SALON SAVINGS 20% Item Code: B2KTXMTV

Includes 1 each of the following: Ultimate Strength Intensive Cream 5oz Ultimate Strength Active Spray 2oz Triple Strength Serum 0.67oz Branded Earthly Body Make Up Bag Salon Saves: 53% Pre-pack: CBDKTDGS

MIRACLE RESCUE & REPAIR HOLIDAY DUO 1 Shampoo 10.1oz 1 Conditioner 10.1oz Gift Box SALON SAVINGS 19% Item Code: B2KTXMMR

CBD AND HEMP ITEMS ARE NOT AVAILABLE ONLINE. PLEASE VISIT OUR STORES OR CALL YOUR SBS. All Ethos promotions subject to availability. Substitutions may occur.

September-October 2026 | www.ethosbeauty.com

35

Holiday 2026

PRO DEALS

HOLIDAY SETS ARE HERE! Get ahead of the gifting season. Our limited-edition holiday sets are available to order now — bring them in early and give your clients the perfect pick for everyone on their list.

FOR EVERYDAY ESSENTIALS

7SECONDS The Icons Cleanse & protect trio 7SECONDS Detangler 8fl.oz 7SECONDS Shampoo 10fl.oz 7SECONDS Conditioner 8fl.oz PRE-PACK: UNIKTXPH

FOR ALL HAIR TYPES

7SECONDS To Shine Hydrate & protect + shine duo U Oil 4fl.oz 7SECONDS Detangler 2fl.oz PRE-PACK: UNIKTXMAB

FOR BLONDES

7SECONDS To Shine Nourish & protect + shine duo BLONDA Oil 4.23fl.oz 7SECONDS Detangler 2fl.oz PRE-PACK: UNIKTXMBB

36

ETHOS BEAUTY PARTNERS | 800-257-7104 | Shop online at www.ethosbeauty.com

Holiday 2026

MINI BRUSH KEYCHAIN Tiny. Cute. Totally irresistible.

KEY CHAIN MIXED BUCKET 48PC

MAKES A GREAT STOCKING STUFFER!

GLITTER HEAT PRO SPEED XL Glitter Heat Pro 1 1/4 “ Speed XL Extra-Long Barrel (TURQUOISE) Item code: BROGGHP32

KEY CHAIN MIXED BUCKET 48PC Contains: 48 Thermal and Fingerbrush brushes in a combination of mint, hot pink, pink and lavender. (mini brushes not sold as open stock)

Pre-pack: SUOGKCB

Glitter Heat Pro 1 3/4 “ Speed XL Extra-Long Barrel (GREEN) Item code: BROGGHP42 Glitter Heat Pro 2 1/8 “ Speed XL Extra-Long Barrel (PINK) Item code: BROGGHP52 Glitter Heat Pro 2 3/4 “ Speed XL Extra-Long Barrel (PURPLE) Item code: BROGGHP62 Glitter Heat Pro Speed XL 12pc Display Extra-Long Item code: BROGGHPD12

All Ethos promotions subject to availability. Substitutions may occur.

September-October 2026 | www.ethosbeauty.com

37

ETHOS DIGITAL DEALS - SEPTEMBER/OCTOBER 2026

evo hue-verse permanent all open stock

save: 17%

hue-verse permanent 100ml

17% off

38

ETHOS BEAUTY PARTNERS | 800-257-7104 | Shop online at www.ethosbeauty.com

ETHOS DIGITAL DEALS - SEPTEMBER/OCTOBER 2026

evo hue-verse demi all open stock

save: 17%

hue-verse demi 60ml

17% off

All Ethos promotions subject to availability. Substitutions may occur.

September-October 2026 | www.ethosbeauty.com

39

ETHOS DIGITAL DEALS - SEPTEMBER/OCTOBER 2026

BUY 2 CALECIM® SKIN CARE PRODUCTS Full size listed (mix & match) CHOOSE FROM:

Eye Contour Lifting Cream 15g Multi-Action Cream 20g Multi-Action Cream 50g Pigment Solution 30g Recovery Night Complex 30g Recovery Night Complex 60g Restorative Hydration Cream 20g Restorative Hydration Cream 50g

GET 3 SAMPLES SIZE FREE: Eye Contour Lifting Cream 3g Multi-Action Cream 8g Pigment Solution 5g Recovery Night Complex 5g Restorative Hydration Cream 8g Savings 16% Promotion: CALSCSO

SAVE 50% BLACK GOLD CERAMIC STAY-TEMP CURLING IRON

Instant, Even Heat, Black Gold Ceramic Barrel, Piano Wire Spring Grip Extra-Long Cool Tip Extra-Long Thumb Grip

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BUY 3 CALECIM® HAIR SERUM HOME KITS, GET 1 FUZZY BAG CHARM SALON BUYS:

3 Hair Serum Home Kits SALON RECEIVES FREE:

1 Fuzzy Bag Charm

Savings 12% Specialty Deal: CALKTBC

BUY ANY ONE GET ANY ONE FREE! Barrel Size: 0.625" Curling Iron Barrel Size: .5" Curling Iron Barrel Size: .75" Curling Iron Barrel Size: 1" Curling Iron Barrel Size: 1.25" Curling Iron Barrel Size: 1.5" Curling Iron

ETHOS BEAUTY PARTNERS | 800-257-7104 | Shop online at www.ethosbeauty.com

PROMOTION: SCBGCI

ETHOS DIGITAL DEALS - SEPTEMBER/OCTOBER 2026

STOCK UP ON REUZEL Buy 6: Reuzel Retail Shampoo (Mix and Match) Daily Shampoo 11.83 oz Scrub Shampoo 11.83 oz Tea Tree 3-n-1 Shampoo 11 oz Daily Conditioner 11.83 oz

Buy 3: (Select From) Hair Tonic 11.83 oz Grooming Tonic 11.83 oz Spray Grooming Tonic 11.83 oz Surf Tonic 11.83 oz Refresh No Rinse Beard Wash 3.4 oz

Get 1: Complementary Liter Free (Select From) Daily Shampoo 33.8 oz Scrub Shampoo 33.8 oz Tea Tree 3-n-1 Shampoo 33.8 oz Daily Conditioner 33.8 oz

Get 1: (Select From) Hair Tonic 11.83 oz Grooming Tonic 11.83 oz Spray Grooming Tonic 11.83 oz Surf Tonic 11.83 oz Refresh No Rinse Beard Wash 3.4 oz

Savings up to 27% Promotion: RZLITER

All Ethos promotions subject to availability. Substitutions may occur.

Savings up to 40% Promotion: RZADDON

September-October 2026 | www.ethosbeauty.com

41

ETHOS DIGITAL DEALS - SEPTEMBER/OCTOBER 2026

Stock Up On Your Favorite Trial Sizes!

SALON SAVES 30% OFF

UNISH7SCD02Z UNICO7SCD02Z UNICO7SEC02Z

7 Seconds Shampoo 2oz 7 Seconds Conditioner 2oz 7 Seconds Leave-In Detangler 2oz

UNISHBLON02Z UNICOBLON02Z UNISLBLOW02Z

Blonda Toning Shampoo 2oz Blonda Daily Conditioner 2oz Blow & Set Lotion Sculpting 2oz

UNISHBOIN2Z UNICOBOIN2Z UNICOBOLV02Z UNISLBOIN02Z

Boing Curl Shampoo 2oz Boing Curl Conditioner 2oz Boing Curl Leave-In Conditioner 2oz Boing Defining Curl Cream 2oz

UNISHBSTA02Z UNICOBSTA02Z UNISLMAXI02Z

Boosta Shampoo 2oz Boosta Conditioner 2oz Boosta Volumizing Spray 2oz

UNISHLAZR02Z UNICOLAZR02Z UNISLLAZR02Z

Lazer Straight Shampoo 2oz Lazer Straight Conditioner 2oz Lazer Straight Relaxing Fluid 2oz

UNISHREUN02Z UNICOREUN02Z

RE:Unite Shampoo 2oz RE:Unite Conditioner 2oz

BUY 3 Daily Smoothing Cream 6.8oz GET 6 Daily Smoothing Sachet 0.33oz Savings 16% Promotion: KTDSC26

Buy 3 Velvet Smooth Blowdry Balm 6.8oz, get FREE alligator clips and pink cosmetic bag.

Salon Savings 39% Promo code: B2VSSO

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ETHOS BEAUTY PARTNERS | 800-257-7104 | Shop online at www.ethosbeauty.com

ETHOS DIGITAL DEALS - SEPTEMBER/OCTOBER 2026

SuperHP™ High Performance Professional Hair Dryer

RESPECT THE ROOT™

MASSAGE, CLEANSE & EXFOLIATE

SAVE 20% IN SILVER BLUE OR BLACK

MASSAGE

A stimulating, gentle scalp massage. Thick, soft, widely spaced bristles. Encourages blood flow, reduces scalp tension.

Item Code: BROGSDMA SAVE 20%

CLEANSE

Everyday scalp care with balanced exfoliation & massage. Uniquely curved teeth with medium flex, stimulates the scalp, removes buildup and residue.

Item Code: BROGSDCL SAVE 20%

EXFOLIATE

20% OFF ULTRA LIGHTWEIGHT 1875-WATT ADVANCED MEMORY SETTINGS SELF CLEANING FUNCTION Includes Diffuser, Concentator Nozzle

BLACK: ELOGSHPBK BLUE: ELOGSHPSB

Deep cleansing and buildup removal. Dense, thin bristles in staggered lengths for a firm feel. Clears follicle-clogging residue for better hair growth.

Item Code: BROGSDEX SAVE 20%

20% OFF

9 pc display-save 20%

3 each of Massage, Cleanse and Exfoliate Scalp Divas Display size 11" x 7.75"

Item Code: BROGSDDI

All Ethos promotions subject to availability. Substitutions may occur.

September-October 2026 | www.ethosbeauty.com

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ETHOS DIGITAL DEALS - SEPTEMBER/OCTOBER 2026

Smoothing Sampler Box Salon Set 30% off

Savings: 30% Item Code: CZKTSAMPLER

Buy: 1 Classic Keratin Smoothing Treatment 1 liter Receive Free: 1 Express Keratin Smoothing Treatment 4oz

Savings: 15% Promotion: CZTRCL Buy: 1 Classic Blonde Keratin Smoothing Treatment 1 liter Receive Free: 1 Express Blonde Keratin Smoothing Treatment 4oz Savings 15% Promotion: CZTRBL

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ETHOS BEAUTY PARTNERS | 800-257-7104 | Shop online at www.ethosbeauty.com

ETHOS DIGITAL DEALS - SEPTEMBER/OCTOBER 2026

BL OND M E ® · SEP T EMBER ONLY

20% OFF

COLOR

ULTIMATE STRENGTH ACTIVE SPRAYS

ULTIMATE STRENGTH ACTIVE SPRAYS

20% OFF

37% OFF

(open stock)

ACTIVE SPRAY

Experience high-potency targeted relief with our Ultimate Strength Active Spray. With all the benefits of a convenient 360° sprayer and an immediate soothing sensation, this bottle is packed with 600mg of CBD for a difference you’ll feel instantly.

Classic Mint 2oz Item Code: CBDUSASCM Lavender 2oz Item Code: CBDUSASLA Grapefruit Mint 2oz Item Code: CBDUSASGM Sandalwood 2oz Item Code: CBDUSASWO

(4 testers, 4 glorifiers) Kit includes 3 each: Classic Mint 2oz Lavender 2oz Grapefruit Mint 2oz Sandalwood 2oz

Item Code: SCEBKTCBDUSAS

CBD ITEMS ARE NOT AVAILABLE ONLINE. PLEASE VISIT OUR STORES OR CALL YOUR SBS.

All Ethos promotions subject to availability. Substitutions may occur.

September-October 2026 | www.ethosbeauty.com

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Store Promotions ETHOS BEAUTY PARTNERS Customer Service 800-257-7104 www.ethosbeauty.com

SPECIAL UPCOMING STORE EVENTS

Store Hours Monday-Friday Reading Store Saturday Sunday

8:30am - 5:00pm 8:30am - 4:30pm CLOSED CLOSED

Ethos Beauty Partners East 100 East Ninth Avenue Runnemede, NJ 08078-0283 856-742-0300

Ethos Beauty Partners West 345 Morgantown Road Reading, Pennsylvania 19611 855-721-5250

NEW JERSEY

No Tricks. Just Great Color.

Join your local Maria Nila educator for a hands-on color activation.

Experiment on swatches, discover new techniques, enjoy exclusive promotions, raffle prizes, and a Halloween-inspired Swedish candy experience.

Dates coming soon.

Parsippany 973-227-0015 360 Route 46 West Parsippany, NJ 07054

Voorhees 856-627-3500 Echo Shoppes 300 White Horse Road Voorhees, NJ 08043

PENNSYLVANIA McMurray 724-942-9508 3523 Washington Road McMurray, PA 15317

Monroeville 412-373-7009 Mosside Plaza 2644 Mosside Boulevard Monroeville, PA 15146

SEPTEMBER 14 & 15

DEMO DAYS

IN ALL ETHOS STORE LOCATIONS See Keratherapy in action through live demonstrations, sharpen your product knowledge, enjoy exclusive event-only promotions, and enter for exciting giveaways.

Reading 855-721-5250 345 Morgantown Road Reading, PA 19611

800-257-7104 orders@ethosbeauty.com ethosbeauty.com /ethosbeautypartners @ethos_beauty @ethos_beauty ethosbeauty.com/blog

SPECIAL IN-STORE OFFERS

SEPTEMBER 14 & 15 BUY 9 KOLESTON PERFECT OR COLOR TOUCH TUBES AND RECEIVE 3 FREE.

TRAVEL-SIZE FAVORITES Buy 2 UNITE Minis and receive 1 FREE.

Promotions cannot be combined with other offers or discounts. Valid on select 2026 dates only and in-store at Ethos locations. Availability and inventory may vary by location. While supplies last.