2025 July-August INSIDER | Guest

VOLUME 4, ISSUE 4

JULY/AUGUST 2025

, N PRICING FOR SALO OG INTO PLEASE L WEBSITE S O H T E E TH ACT YOUR OR CONT SINESS SALON BU T SPECIALIS

1-800-257-7104 SHOP ONLINE: ETHOSBEAUTY.COM

EDITOR Elizabeth DuPree ETHOS BEAUTY PARTNERS EAST 100 E. Ninth Avenue Runnemede, New Jersey 08078 ETHOS BEAUTY PARTNERS WEST 345 Morgantown Road Reading, Pennsylvania 19611

800-257-7104 orders@ethosbeauty.com ethosbeauty.com /ethosbeautypartners @ethos_beauty @ethos_beauty ethosbeauty.com/blog Copyright ©2025 Ethos Beauty Partners. Prices advertised are limited to in-stock merchandise and not all items are available in all locations.

Ethos Beauty Partners reserves the right to limit quantities, and to correct any unintentional printing, illustration, photographic and typographical errors. All Ethos Beauty Partners promotions and deals are available only while supplies last, and can end at any time. Substitutions on promotional items may occur.

Image courtesy of evo

WORDSONPAPER:

thoughts from the editor’s desk

Hiring & Retaining Top Talent: What Today’s Stylists

Really Want

Finding great stylists is hard. Keeping them? Even harder. But we’ve got some good news: it’s not about fancy coffee bars or wild commission structures (though those never hurt). It’s about culture, connection, and opportunity.

Stylists today want more than just a chair—they want a place where they feel seen, supported, and able to grow. Flexibility is huge, especially post-2020. Offering part-time options, schedule autonomy, or even creative freedom in services can make all the difference.

Education is another biggie. Pros are hungry to learn, so whether it’s in-house training, ticketed classes, or bringing in a product brand educator (hint, hint—we can help with that!, Go check out the Education Section!), leveling up their skills keeps them motivated and loyal.

And let’s talk respect. That old-school, top-down model? It’s out.

The best salons operate like teams, not monarchies. Stylists want a voice in decision-making and a say in their career path. Regular check-ins, open communication, and celebrating their wins go a long way.

Also: invest in their wellness. Whether it’s providing supportive footwear, ergonomic tools, or a team outing to recharge, the little things show you care about them beyond the bookings.

connect with us!

From where we sit (as a distributor who chats with hundreds of salon owners), the best retention tool isn’t a fancy contract—it’s a culture that people don’t want to leave. Create that, and you won’t just build a team. You’ll build a family.

ETHOS INSIDER July-August 2025

HAIR

A New, Revolutionary Smoothing Technology

4 7 8 10 12 14 15 16 18 19 20 22 24 24 25 26 27 28 29 31

REUZEL KEVIN.MURPHY Kaaral Davines Eufora UNITE bōkka BOTÁNIKA Schwarzkopf PRAVANA megix|10

evo

WELLA epres Curl Cult Keratherapy SEBASTIAN UniqOne Gold Professional NIOXIN CEZANNE

SKIN AND NAILS

6 15 23 27 30

City Lips Depileve CND OPI NuFree

TOOLS OF THE TRADE

19 26 29 30

FRAMAR Cricket FHI Heat Colortrak

IN EVERY ISSUE

2

32 48

Words on Paper­— Hiring & Retaining Top Talent: What Today’s Stylists Really Want Education Ethos Store Promotions

SAVE THE DATE COMING SOON Discover the innovation with our fresh and clean smoothing system.

A new salon treatment that penetrates hair fibers for transformative, long-lasting results.

5

HAIR LOVE

DIGITAL DEALS

36

Eufora, Curl Cult, Nioxin, FRAMAR, Schwarzkopf, Ethos Store Promotions

ROSEMARY MINT

GRAVITY FEED

SHOP PURCHASES:

SHOP PURCHASES:

Purchase: 6 Hydrating Styling Cream 3.38oz Receive FREE 2 Hydrating Styling Cream 3.38oz Stickered for Professional Use Only

1 Hydrating Styling Cream Display Box + 2 Tent Cards

12 (Mix and Match) Retail Size Pomade 3.38oz Red, Green,Pink, Blue, Fiber, Clay, Extreme, Concrete, Severed Head OR Surf Cream.

OPEN STOCK: RZLSGHYSC3.38

RECEIVE FREE

2 Gravity Feed Displays

(Printed in 8 Languages)

With PK Cards Printed in 8 Languages

Save 25%

Promotion: RZPMGF

Pre-pack: RZLKTHYSCRM

NEW! ROSEMARY MINT HYDRATING STYLING CREAM

Lightweight, Leave-in conditioner. Controls frizz, hydrates hair, with a soft hold.

GROOMING TONIC ESSENTIALS 20% OFF DISPLAY INCLUDES: 3 each of Grooming Tonic, Spray Grooming Tonic, Grooming Tonic Texture Cream, display trays, line up display tray, 2 tent cards.

Specialty Deal: RZLKTGTES

POMADE STOCK UP

SUPER SIZE IT

33% OFF 3.38 OZ SIZE

MIX & MATCH LITERS! Choose from: Daily Shampoo, 3-in-1 Shampoo, Scrub Shampoo or Daily Conditioner

Red, Blue, Pink, Green Fiber, Clay, Extreme, Concrete

(Not for resale. Open stock) LABELED BACKBAR. DOESN’T INCLUDE SEVERED HEAD OR SURF CREAM

4

Promotion: RZLTR

ETHOS BEAUTY PARTNERS | 800-257-7104 | Shop online at www.ethosbeauty.com

All Ethos promotions subject to availability. Substitutions may occur.

July-August 2025 | www.ethosbeauty.com

5

Clear

ultra high-shine clear

Item: MUCBLPCLR

Nude York

warm-toned nude, gold glitter

Item: MUCBLPNY

Nude

warm-toned classic nude

Item: MUCBLPNU

Midnight Sparkle

classic clear, gold glitter

Item: MUCBLPMS

Orchid

cool purple, metallic shimmer

Item: MUCBLPOR

Pink Nude

cool-toned pink nude

Item: MUCBLPN

Silver Skyline

Tinsel Town

classic clear, silver glitter

cool-toned pink, silver glitter

Plum Springs

Tokyo Kiss

Item: MUCBLPPS

Item: MUCBLPTK

Item: MUCBLPSLVR

Item: MUCBLPTT

cool bronze, metallic sheen cool-toned nude with a gold hue

Watermelon

warm-toned bright pink

Item: MUCBLPWA

Coral Sunrise

high-shine orange

Item: MUCBLPCS

Sun Diego

warm pink, golden sheen

Item: MUCBLPSD

South Peach

warm-toned, sheer peach

Item: MUCBLPSPCH

Crimson

cool-toned deep rose

Item: MUCBLPCRI

Designed with everyone in mind, this collection of 15 shades is curated to create a universal finishing touch for any look.

City Lips Introductory Display

City Lips Night Oil

Purchase the following Plumping Lip Glosses with a Display at a special price!

Clear (4),Coral Sunrise (1), Crimson (1), Orchid (1), Sun Diego (1), Los Angelips (2), Midnight Sparkle (1), Nude (1), Nude York (2), Pink Nude (2) Plum Springs (2), Silver Skyline (1), South Peach (1), Tinsel Town (2), Tokyo Kiss (1), Watermelon (1) City Lips 24pc Display (1) City Lips Display Header Card (1)

A cushiony, formula that wraps lips in deep hydration for a younger look overnight.

Rejuvenating ingredients help smooth the look of wrinkles and add visible volume.

Item: MUCBNO

Intro: MUKTCLIP

*Individual results can and will vary.

6

ETHOS BEAUTY PARTNERS | 800-257-7104 | Shop online at www.ethosbeauty.com

KEVIN.MURPHY

LIMITED EDITION

LIMITED EDITION

LIMITED EDITION

LE HYDRATE 500ML

LE ANGEL 500ML

LE PLUMPING 500ML

SALON PURCHASES:

SALON PURCHASES:

SALON PURCHASES:

BANDED PRE-PACK: 09KTD66067

BANDED PRE-PACK: 09KTD66068

BANDED PRE-PACK: 09KTD66069

LIMITED EDITION

SMOOTH MOVES

PERFECTLY IMPERFECT

1 X HYDRATE-ME.WASH 500ML 1 X HYDRATE-ME.RINSE 500ML

LE REPAIR 500ML SALON PURCHASES:

1 X REPAIR-ME.WASH 500ML 1 X REPAIR-ME.RINSE 500ML

BANDED PRE-PACK: 09KTD66070

1 X ANGEL.WASH 500ML 1 X ANGEL.RINSE 500ML

1 X PLUMPING.WASH 500ML 1 X PLUMPING.RINSE 500ML

SALON PURCHASES:

1 X SMOOTH.AGAIN 200ML 1 X SHIMMER.SHINE 100ML 1 X SESSION.SPRAY FLEX 100ML

SALON PURCHASES: 1 X FREE.HOLD 100G 1 X TOUCHABLE 200ML

SALON SAVES: 25%

SALON SAVES: 25%

PRE-PACK*: 09KTD66055 *PRE-PACK SHIPS DISASSEMBLED AVAILABLE AUGUST-SEPTEMBER 2025

All Ethos promotions subject to availability. Substitutions may occur.

PRE-PACK: 09KTD66056 AVAILABLE AUGUST-SEPTEMBER 2025

July-August 2025 | www.ethosbeauty.com

7

AUGUST DEAL

BACO COLOR GLAZE

NEW BLONDE ELEVATION

Purchase: 18 Shades 3 Clear 500ml 3 Liquid Activator 1000ml Get Free: 1 Post Shampoo liter 1 Post Conditioner liter

Purchase: 2 Blonde Elevation Shampoo 300ml 2 Blonde Elevation Mask 300ml Get Free (NEW!): 1 Bodifying Foam 200ml Salon Saves: 24% Specialty Deal: 0KKTBEBF

Salon Saves: 22% Promotion: KABGLJA Limit 1 Per Order

NEW: BLONDE ELEVATION YELLOW OUT BODIFYING FOAM Open Stock: 0KBBEY0BF6

NEW! EXTRA K PRE-TREATMENT SPRAY

Purchase: 3 Extra K Pre-Treatment Spray 15ml Get Free: 1 Extra K Pre-Treatment Spray 15ml

NEW

AUGUST DEAL

Purchase: 3 Stick Wax 75ml Get Free: 1 Stick Wax 75ml

NEW

Salon Saves: 25% Specialty Deal: 0KKTKSP NEW: EXTRA K PRE-TREATMENT SPRAY 15ml Open Stock: 0KCDEXKSP5

Protect the hair before chemical coloring, bleaching, toning, perming and straightening services in just 4 minutes. The specific formulation plumps the hair cuticles and drives the BIO-PEPTIDE complex into the cortex, which: evens porosity, strengthens, and prevents breakage, ensuring uniform results in coloring, bleaching, toning, perming, or straightening.

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NEW! STYLE PERFETTO STICK WAX

Salon Saves: 25% Specialty Deal: 0KKTSPSW

AUGUST DEAL

NEW: STYLE PERFETTO STICK WAX 75ml Open Stock: 0KNSPSW2

This new Style Perfetto Stick Wax is for flyaway hair control. It’s easy and quick to use with your hairstyle. Get a sleek hairstyle with shea butter, Jojoba oil, moringa oil and vitamin E.

ETHOS BEAUTY PARTNERS | 800-257-7104 | Shop online at www.ethosbeauty.com

SAVE 13%

SAVE 18%

ALL IN BOX

Includes: 6 BACO COLOR FAST SHADES (CF5.0 | CF8.32 | CF7.30 | CF5.66 | CF5.18) 1 Dev Plus 20 Vol. 1000ml 1 Barrier Cream 1 Color Chart

Includes: 24 BACO COLOR FAST SHADES (ONE OF EACH COLOR) 1 Dev Plus 20 Vol. 1000ml 1 Dev Plus 30 Vol. 1000ml 1 Barrier Cream 1 box of Disposable Capes 25ct 1 Color Bowl 1 Color Brush 1 Color Chart

Salon Saves: 13% Specialty Deal: 0KKTBCFEX

Salon Saves: 18% Specialty Deal: 0KKTBCFBIG

EXPERIENCE BOX

BACO COLOR GLAZE

3 TUBES FOR EACH SHADES: 6.34

8.34

HIGHLIGHTS CREATIVE BOX

PRE-PACK INCLUDES:

10.34

BACO COLOR GLAZE

3 TUBES FOR EACH SHADES: 10.18

.12

.33

.44

.55

KIT INCLUDES FIVE BACO COLOR GLAZESHADES

24 COLOR GLAZE COLOR GEL 1 LIQUID ACTIVATOR 1 DEV PLUS 20 VOL. 1 CLEAR 1 BLONDE ELEVATION REGULAR POWDER 1 KIT BALAYAGE COMB 1 2025 SHADES ADDITIONAL PAGE

HIGHLIGHTS COMB KIT ALSO SOLD SEPARATELY

AUGUST DEAL

ITEM: 0KSUHCK

PRE-PACK: 0KKTBCGHIGH *AVAILABLE JUNE. LIMIT 1 PER SALON.

ALL KAARAL PROMOTIONS ARE WHILE SUPPLIES LAST All Ethos promotions subject to availability. Substitutions may occur.

July-August 2025 | www.ethosbeauty.com

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INDULGE IN MORE

For a limited time, save 15% on all Davines Liters AND 500ml Refill Pouches.

ESSENTIAL HAIRCARE MINU SHAMPOO

LOVE CURL CONDITIONER

MINU CONDITIONER

LOVE CURL MASK

MINU MASK

LOVE SMOOTHING SHAMPOO

NOUNOU SHAMPOO

LOVE SMOOTHING CONDITIONER

NOUNOU CONDITIONER NOUNOU MASK MOMO SHAMPOO Photo Courtesy of VIBE Salon

MOMO CONDITIONER DEDE SHAMPOO DEDE CONDITIONER LOVE CURL SHAMPOO

LOVE SMOOTHING QUICK MASK SOLU SHAMPOO MELU SHAMPOO MELU CONDITIONER VOLU SHAMPOO

OI OI SHAMPOO

OI HAIR BUTTER

OI CONDITIONER

NATURALTECH CALMING SHAMPOO

WELLBEING SHAMPOO

DETOXIFYING SCRUB

WELLBEING CONDITIONER

SHAMPOO

REPLUMPING SHAMPOO

NOURISHING SHAMPOO

REPLUMPING CONDITIONER

VEGETARIAN MIRACLE CONDITIONER

RENEWING SHAMPOO

VEGETARIAN MIRACLE MASK

RENEWING CONDITIONING TREATMENT

REBALANCING SHAMPOO

ENERGIZING SHAMPOO

HEART OF GLASS SILKENING SHAMPOO

INTENSE TREATMENT

RICH CONDITIONER

ALCHEMIC Beauty Lab, @beautywaxlab in Christiansburg, VA

SILVER SHAMPOO

SILVER CONDITIONER *Savings Whiles Supplies Last

10

ETHOS BEAUTY PARTNERS | 800-257-7104 | Shop online at www.ethosbeauty.com

FREE SHOPPER BAG & FREE DOPPLER BAG WITH EVERY SAGE UNIT PURCHASED PROMOTION CODE: SCSAGE

While Supplies Last

MASK WITH VIBRACHROM PROMO

Flexible and easy-to-use permanent color line offering optimal grey coverage

Item Code: ELSAHB

PURCHASE 16 CHOICE OF MASK WITH VIBRACHROM NUANCES 100 ml

RECEIVE COMPLIMENTARY 1 ACTIVATOR VOL 20 900 ml 1 MASK WITH VIBRACHROM BRUSH M 1 MASK WITH VIBRACHROM COLOR BOWL 1 DAVINES COLOR APRON 1 DAVINES COLOR TUBE KEY

Salon Savings: 20% Promotion: DMCJA25

Item Code: ELSADRY

Item Code: ELSATB ALL DAVINES DEALS WHILE SUPPLIES LAST All Ethos promotions subject to availability. Substitutions may occur.

July-August 2025 | www.ethosbeauty.com

11

ALOETHERAPY ™ phytoactive bodycare OPEN STOCK AVAILABLE IN JULY. Rooted in ancient rituals and reimagined through advanced skincare science, ALOETHERAPY ™ invites you to step into your own oasis. At the heart of every ALOETHERAPY ™ formula lies our obsession with the botanical magic of Certified Organic Aloe Vera Gel and advanced Aloe Stem Cell technology. When nature creates something this perfect… you don’t mess with its genius.

ALOET HERAPY ™ body polish

ALOE T H E R AP Y ™ body serum

A LO E T H E R A PY ™ body oil

A LO E T H E R A PY ™ body butter

dual action exfoliating scrub - AHAs & vitamins B5 - C - E

rejuvenating skin treatment - peptides - 5% niacinamide - bio retinoid

natural oil hydration vitamins B5 - C - E

Reveal radiant, youthful skin by promoting cell turnover and boosting collagen for a smooth, glowing complexion.

Transform skin with deep hydration and free radical protection for even tones, smoother texture, and radiant glow.

ultra rich moisturizer 2.5% niacinamide ceramides probiotics - peptides

Item: EHCSCALBP6.76

Item: EHCSCALBS4Z

A LO E T H ER APY ™ Japanese Exfoliating Bath Towel

Nutrient-rich, fastabsorbing body oil hydrates, nourishes, and protects with a soft, silky finish.

Hydrating, thick body butter, balances the skin’s microbiom.

Enhance exfoliation with the lightweight, 100% Organic Cotton towel. Use in-shower to remove dead skin cells effortlessly, unclog pores, and boost circulation.

Item: EHCSCALBO5Z

Item: EHCSCALBB8.4

Item: EHCSUJETOWEL

PURCHASE 3 EACH ALOETH ERAPY ™ body polish ALO ETHERAPY ™ body serum ALO ETHERAPY ™ body oil ALO ETHERAPY ™ body butter

6.7 fl oz 190ml 4 fl oz 120ml 5 fl oz 148ml 8.4 fl oz 250ml

PLUS 2 EACH ALO ETHERAPY ™ soothing hair and body cleanse ALO ETHERAPY ™ soothing conditioner ALO ETHERAPY ™ soothing moisture mist ALO ETHERAPY ™ soothing body moisturizer

9.5 fl oz 280ml 9.5 fl oz 280ml 6.8 fl oz 200ml 12 fl oz 355ml

RECEIVE FREE 12 ALO ETHERAPY ™ Japanese Exfoliating Bath Towels 12 ALO ETHERAPY ™ phytoactive bodycare consumer brochures 12 ALO ETHERAPY ™ phytoactive bodycare shopping bags 5 ALO ETHERAPY ™ phytoactive bodycare mini kits (1 each, sample size of all four new products) 1 each ALOET HERAPY ™ phytoactive bodycare full-size testers (all four new products) 1 ALO ETHERAPY ™ phytoactive bodycare Consumer Display Card 1 each ALOET HERAPY ™ Fact Sheets (all four new products)

12

US SALON SAVINGS 40% PRE-PACK: EHCKTALBCPPK

ETHOS BEAUTY PARTNERS | 800-257-7104 | Shop online at www.ethosbeauty.com

rapid REPAIR

SOFT CONTROL meets RADIANT SHINE BETTER TOGETHER! Two powerhouse products, one unbeatable duo!

SCULPTURE provides light, flexible control without buildup, while ILLUMINATE smooths, softens, detangles, and delivers next-level shine. But here’s where it gets even better – together, they lock in color and shine, seal the cuticle for protection and softness, combat frizz and flyaways, and shield hair from heat and UV damage.

More shine, more strength, more style – because great hair deserves the perfect blend!

PURCHASE six each at a special price SCULPTURE light styling glaze 9.5fl oz 280ml ILLUMINATE shine mist 4.2fl oz 125ml RECEIVE FREE SCULPTURE & ILLUMINATE Consumer Display Card

Salon Savings: 20% PRE-PACK: EHCKTSGIL Salon Pre-Pack Package product mix and savings are available in this package only.

No substitutions or exchanges.

BOOSTING SERVICE TICKETS Restore moisture, strength, and shine with this effortless in-salon reparative treatment – because winter was tough on hair, but you’ve got the fix.

Designed to rebuild strength and repair damage, this PRO TREATMENT is a must-have for boosting salon services and ensuring clients return.

Plus, it’s the perfect way to drive retail sales and complement Spring’s BEAUTIFYING ELIXIRS focus.

More results, more revenue – let’s make it happen!

PURCHASE PRO TREATMENT nutriBASE

33.8fl oz (1000mL)

RECEIVE FREE PRO TREATMENT rapidREPAIR 6fl oz (180mL) PRO TREATMENT SEALANT 6fl oz (180mL) PRO TREATMENT Back-Bar Step-by-Step guide

Salon Savings 47% SPECIALTY DEAL: EUCKTPRR

All Ethos promotions subject to availability. Substitutions may occur.

July-August 2025 | www.ethosbeauty.com

13

Get More Of What You & Your Clients Love Love locks by the liter with special deals on our mega size shampoos and conditioners.

Stock your retail shelves and backbar with 20% OFF for a limited time.

• 7SECONDS Shampoo UNISH7SHA33Z • 7SECONDS Conditioner UNICO7CON33Z • BLONDA Toning Shampoo UNISHBLON32Z • BLONDA Daily Shampoo UNISHBLDL33Z • BLONDA Daily Conditioner UNICOBLON33Z

SAVE

25%

• BOOSTA Shampoo UNISHBSTA33Z • BOOSTA Conditioner UNICOBSTA33Z • LAZER Straight Shampoo UNISHLAZR33Z • LAZER Straight Conditioner UNICOLAZR33Z • WEEKENDER Shampoo UNISHWEEK32Z

New! 7SECONDS Bestselling Minis Our signature top sellers infuse all hair types with a healthy dose of hydration, shine and protection.

14

ETHOS BEAUTY PARTNERS | 800-257-7104 | Shop online at www.ethosbeauty.com

7SECONDS Shampoo (2fl.oz/59ml) 7SECONDS Conditioner (2fl.oz/59ml) 7SECONDS Detangler (2fl.oz/59ml)

Pre-pack: UNIKT7SMINI

30% OFF Azulene Cream Rosin HRDED115 Pearl Rosin HRDED125

THIKK.VOLUME DEAL SAVE 30% ON 14 oz WAX

1 Thikk.Volume Shampoo – 10oz 1 Thikk.Volume Conditioner – 10oz 1 Blowdry Boost Volumizing Spray – 6oz A 25% SAVINGS! Specialty Deal: B2KTTVBD

Lavender Oil HRDED135 Pine Rosin HRDED100

KEEP THOSE CURLS UP!

1 All Curled Up Curl Defining Cream – 6oz

SAVE 25%

EASY CLEAN 7.44 oz

A 23% SAVINGS! Item: B2SACDC6

HRDEDC270

DO NOT USE ON SKIN. Citrus scented, solvent based cleaner for easy removal of wax residue from warmers, trolleys, hard floors and countertops. Leaves behind a pleasant orange fragrance.

HUMIDITY-RESISTANT HOLD Incredible FIRM-Hold Finisher

1 Born for the Stage Finishing Spray – 16.9oz A 15% SAVINGS! Item: B2SPBS16

All Ethos promotions subject to availability. Substitutions may occur.

July-August 2025 | www.ethosbeauty.com

15

AUGUST/SEPTEMBER SAVE 20% ON ALL OPEN STOCK

BOND REPAIR

Brightening Shampoo 33.8 fl. oz.

10.1 fl. oz.

Nourishing Shampoo 33.8 fl. oz.

10.1 fl. oz.

Nourishing Conditioner 33.8 fl. oz.

8.5 fl. oz.

BONDFINIT Y

Nourishing Mask 6.7 fl. oz.

16.9 fl. oz.

Sealing Balm 2.5 fl. oz.

Deep Repair Mask 6.7 fl. oz.

16.9 fl. oz.

BOND REPAIR PURPLE TONING

Purple Shampoo 33.8 fl. oz.

10.1 fl. oz.

16

Purple Conditioner 8.5 fl. oz.

Purple Mask 6.7 fl. oz.

16.9 fl. oz.

Purple Spray Conditioner 5.0 fl. oz.

ETHOS BEAUTY PARTNERS | 800-257-7104 | Shop online at www.ethosbeauty.com

Purple Toning Drops Ice 1.0 fl. oz.

Deep Repair Oil 1.6 fl. oz.

NE W FOR AUGUST-SEPTEMBER

BUY ANY :

2 BLONDME Lighteners, 12.3 oz.-28.2 oz.

PROMOTION: SKBMVK Limit 1 promotion per order. While supplies last.

RECEIVE CHOICE OF FREE : 1 IGORA VIBRANCE Warm Up Kit OR 1 IGORA VIBRANCE Cool Down Kit

SAVE UP TO 46%

COOL DOWN KIT

WARM UP KIT 9.5-4

NEW!

9.5-47

NEW!

10-51

10-42

NEW!

10-57

KIT INCLUDES: 5 IGORA VIBRANCE Toning Shades, 2.02 fl. oz.

1 x Shades 9.5-4, 9.5-47, 10-42, 10-51, 10-57 1 IGORA VIBRANCE Swatch Book Insert 1 IGORA VIBRANCE Toner One-Pager

9.5-1

NEW!

NEW!

9.5-24

10-12

9.5-9

NEW!

10-91

KIT INCLUDES: 5 IGORA VIBRANCE Toning Shades, 2.02 fl. oz.

1 x Shades 9.5-1, 9.5-24, 9.5-9, 10-12, 10-91 1 IGORA VIBRANCE Swatch Book Insert 1 IGORA VIBRANCE Toner One-Pager

BUY 9, GET 3 FREE

BUY 3, GET 1 FREE

IGORA COLOR10 COLOR SHADES

IGORA ZERO AMM COLOR SHADES

Open Stock, Mix & Match)

Open Stock, Mix & Match)

9 IGORA COLOR10 Color Shades, 2.1 oz.

3 IGORA ZERO AMM Color Shades, 2.1 oz.

BUY ANY :

BUY ANY :

RECEIVE FREE :

RECEIVE FREE :

PROMOTION: SKIC10A

PROMOTION: SKIZA3

3 IGORA COLOR10 Color Shades, 2.1 oz.

SAVE 25%

All Ethos promotions subject to availability. Substitutions may occur.

1 IGORA ZERO AMM Color Shades, 2.1 oz.

SAVE 25%

July-August 2025 | www.ethosbeauty.com

17

JULY ONLY

AUGUST ONLY

BUY 6 CHROMASILK GET A

FREE CLEAR

CLEANSE SHAMPOO 10oz

SAVE 22%

PROMOTION: PVCSCC LIMIT 1 PER ORDER

NEW SHADES

JULY-AUGUST

NEW LEVEL 10 HYDRAGLOSS SHADES.

PEARL. SMOKE. GLOSSED.

10S

ULTRA LIGHT SMOKE BLONDE 01HG10S

SAVE 25%

10P

ULTRA LIGHT PEARL BLONDE 01HG10P

BUY ANY 2 LITER BOTTLES

CHOOSE FROM: MOISTURE, REPAIR, PERFECT BLONDE SHAMPOO & CLEAR CLEANSE CLARIFYING

PROMOTION: PVWLT

18

BUY 8 HYDRAGLOSS

FREE ZERO LIFT LITER

DEVELOPER

SAVE 14%

PROMOTION: PVHG8

ETHOS BEAUTY PARTNERS | 800-257-7104 | Shop online at www.ethosbeauty.com

puttin’ on the

spritz

ORDER # DESCRIPTION SUFMBBSPZ Bleach Blenders Gloves 2 Pair CLFMPTSPZ Pintail Pack 3pc Color Brush Set CLFMP500SPZ 5X11 Pop Up Foil 500ct CLFMPRESPZ Embossed Roll 320ft CCFMGGSPZ Gator Grips 4pc Clips

TIME EFFICIENT TINT KIT Pre-pack: 2 Tint Brushes 1 Tint Bowl Save 19% ITEM: MXKTTINT KIT ONLY. NO OPEN STOCK AVAILABLE

Spritz Global Launch: Monday, June 23 2025

megix|10 + Lift C Promotion Purchase Choice of Any 12 Megix10 Shades 3.5 oz and Receive a free 17.64 oz LiftC Lightening Cream Save 25% PROMOTION: MXLIFTC

All Ethos promotions subject to availability. Substitutions may occur.

July-August 2025 | www.ethosbeauty.com

19

SUPER-SIZED HAIR GLORY, SERVED STRAIGHT-UP!

rack em’ + stack ‘em 33% off liters

bulk buy your shampoo and conditioner combo in our limited edition 500ml size.

choose from: the therapist hydrating shampoo​ the therapist hydrating conditioner ​ the great hydrator moisture mask​ ritual salvation repairing shampoo ​ ritual salvation repairing conditioner ​ mane attention protein treatment​ gluttony volumising shampoo​ bride of gluttony volumising conditioner mane tamer smoothing shampoo mane tamer smoothing conditioner​ heads will roll cleansing conditioner ​ baby got bounce curl treatment​ normal persons daily shampoo ​ normal persons daily conditioner ​ platinum blonde toning shampoo ​ platinum blonde colour boosting treatment

Repair Buddies 16 oz each Duo: EVOKTRP16

Hydrate Buddies 16 oz each Duo: EVOKTHY16

Volume Buddies 16 oz each Duo: EVOKTVL16

Style Buddies 16 oz each Duo: EVO19NR16

500ml buddies

save 40% 20

ETHOS BEAUTY PARTNERS | 800-257-7104 | Shop online at www.ethosbeauty.com

instant gratification buy​ 12 x evo take home treatment choose from: the great hydrator 150ml mane attention 150ml platinum blonde toning conditioner 220ml

aim for the stars developer 5+1

get free 1 x top drop concentrate (12x15ml) choose from: hydrate, repair, platinum, scalp Save: 27% - PROMOTION: EVOGRAT Limit 1 Per Order

don't stop at the sky…

buy​ 5 x hue-verse developer 1L

get free 1 x hue-verse developer 1L choose from: hue-verse liquid developer 6.5vol 1L ​ hue-verse cream developer 6.5vol 1L​ hue-verse cream developer 10vol 1L​ hue-verse cream developer 20vol 1L hue-verse cream developer 30vol 1L​ hue-verse cream developer 40vol 1L

save: 17% promotion: EVPHV51 limit one per order

these. treatments. work. instantly.

All Ethos promotions subject to availability. Substitutions may occur.

July-August 2025 | www.ethosbeauty.com

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30% OFF LITERS OPEN STOCK

ColorMotion+ Color Shampoo.................... 6CMSH1L ColorMotion+ Conditioner............................ 6CMCD1L Fusion Intense Repair Shampoo................ 6XSHR1L Fusion Intense Repair Conditioner............ 6XCDR1L Brilliance Shampoo Fine................................ 6VSHBRF1L Brilliance Shampoo Coarse.......................... 6VSHBRC1L Brilliance Conditioner Fine........................... 6VCDBRF1L Brilliance Conditioner Coarse...................... 6VCDBRC1L Nutri-Enrich Shampoo................................... 6VSHNE1L Nutri-Enrich Conditioner............................... 6VCDNE1L

30% OFF LITER DUOS BANDED DUOS

ColorMotion+ Color......................................... 6CMCD1LD Fusion................................................................... 6XCDR1LD Brilliance (FINE)............................................... 6VCDBRF1LD Nutri-Enrich........................................................ 6VCDNE1LD

22

ETHOS BEAUTY PARTNERS | 800-257-7104 | Shop online at www.ethosbeauty.com

NEW LIGHTNINGOIL

Vivid Shellac Open Stock From left to right:

Black Tuxedo.............. 8SL700 White Gloves.............. 8SL701 Red Carpet.................. 8SL702 Yellow Taxi.................. 8SL703 Shamrock Green...... 8SL704 Lazuli Blue................... 8SL705 Blush Pink................... 8SL706 Vivid Shellac 7 pc Kit Specialty Deal: 8KTSLVV

VIVID POSSIBILITIES HIGH INTENSITY COLOR – FULL COVERAGE – STREAK-FREE APPLICATION – NO NAIL DAMAGE* - CUSTOMIZABLE

LIGHTNING-FAST ABSORPTION TECHNOLOGY™ INSTANTLY MOISTURIZES CUTICLES ENERGIZING YUZU & GINGER SCENT SUITABLE FOR NORMAL TO OILY SKIN LightningOil 0.5ml ITEM: 8TRLO.5

All Ethos promotions subject to availability. Substitutions may occur.

July-August 2025 | www.ethosbeauty.com

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Bond Repair Savings BUY one 11 oz Professional Bond Repair 11oz GET one Bond Repair Starter Kit Savings 24% - Specialty Deal: EPRKTPBSK

SAVE 24%

TEXTURE TRIO Buy Liberate and Regenerate, Get a Prepare Free!

Big Bottle Sale SAVE over 16% on liter sizes of Healthy Hair Shampoo OR Conditioner Open Stock: Shampoo: EPRSHHAIR32Z Conditioner: EPRCOHAIR32Z

Purchase: LIBERATE 16.9 oz REGENERATE 33.8 oz Receive Free: PREPARE 33.8 oz

Salon Savings: 21% Specialty Deal: CCTKTJA25

RETAIL FAVS Buy any 6 Curl Cult Retail products, Get 1 Free!

Salon Savings: 15% Promotion: CCTJA25

24

ETHOS BEAUTY PARTNERS | 800-257-7104 | Shop online at www.ethosbeauty.com

SAVE 22%

FREE COLOR PROTECT AND CLEAN START Salon Chooses 1 16.9 oz Treatment Formula:

SAVE 34%

BUY 4 STYLING PRODUCTS GET 2 FREE Salon Purchases 1 each Style+Keratin:

- Brazilian Renewal 16.9 oz - Extreme Renewal Creme de Cocoa 16.9 oz - Extreme Renewal 16.9 oz - Pure Renewal PLUS+ 16.9 oz

- Style+Keratin Daily Smoothing Cream 6.8 oz - Style+Keratin Define, Shine & Style Cream 4.2 oz - Style+Keratin Rapid Rescue 4.2 oz - Style+Keratin Ultra Fast Blow Dry Mist 4.2 oz

Salon Receives Free:

Salon Receives Free - 1 each:

- Clean Start Pre-Treatment Shampoo 16.9 oz - ColorProtect+Keratin Shampoo 10.1 oz - ColorProtect+Keratin Conditioner 10.1 oz - ColorProtect+Keratin Color Seal Leave-In 4.2 oz

- Style+Keratin Volumizing & Styling Foam 6 oz - Style+Keratin Argan Oil 1.7 oz

Save 34% - Specialty Deal: 0DKTSFC

SAVE 22% - Special Deal: KTTR16P FEATURED STYLING BUY 2, STYLE+KERATIN RAPID RESCUE SPRAY 4.2 oz, SAVE 20.25% OFF Specialty Deal: 0DKTRR2

SAVE 33%

Repair+Keratin Free Leave-in with Purchase Purchase:

SAVE 25%

Color Protect Color Seal, Buy 3, Get 1 Free Purchase:

- Repair+Keratin Shampoo 10.1 oz - Repair+Keratin Conditioner 10.1 oz - Repair+Keratin 20-in-1 Leave-In 4.2 oz

3 - ColorProtect Color Seal Leave-In 4.2 oz

Specialty Deal: 0DKTKF3

Promotion: KTCSC3

All Ethos promotions subject to availability. Substitutions may occur.

Receive Free:

1 - ColorProtect Color Seal Leave-In 4.2 oz

July-August 2025 | www.ethosbeauty.com

25

35% OFF SHAPER

30% OFF LITERS

While supplies last.

Full-Size - Open Stock ReShaper 10.2 oz - 2SPRS10 Shaper + 10.6 oz - 2SPSO+10 Shaper 10.6 oz - 2SPSO10 Shaper Zero Gravity 10.2 oz - 2SPSZG10

Tourmaline and ionic properties add shine, closes the hair’s cuticles while locking in moisture, creating a smooth and silky finish. Seamless barrel, sectioning pick, and a nonslip grip handle.

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Shampoo & Conditioner Open Stock Drench - 2SHDR1L, 2CDDR1L Penetraitt - 2SHPT1L, 2CDPT1L Dark Oil - 2DOSHL1L, 2DOCDL1L

Technique Thermal Centrix Item: BRCK300 - 300 Centrix .75" Item: BRCK310 - 310 Centrix 1" Item: BRCK330 - 330 Centrix 1.25" Item: BRCK350 - 350 Centrix 1.5" Item: BRCK370 - 370 Centrix 1.75" Item: BRCK390 - 390 Centrix 2" Item: BRCK400 - 400 Centrix 2.5" Item: BRCK450 - 450 Centrix 3.25"

ETHOS BEAUTY PARTNERS | 800-257-7104 | Shop online at www.ethosbeauty.com

SAVE 15% 15% 15% 15% 15% 15% 15% 15%

Purchase any 5 UniqOne Hair Treatments Get 1 FREE! 5.1 oz each CHOOSE FROM: Celebration, Lotus Flower ,Coconut, and Green Tea

Salon Savings 17% PROMOTION: UNIQ51

BREAK DATE 8-1-2025 VIEW THE ENTIRE COLLECTION, INCLUDING OPEN STOCK GEL COLOR, NAIL LACQUER, DISPLAYS, AND GEL COLOR ADD-ONS #1 AND #2.

BAGGY JEAN BABY

GRUNGE QUEEN

TOTALLY RED-ICAL

BUBBLEGUM GOTH

CARGO ALL OUT

PENNY LOAFER LANE FLANNEL AEROBICS

All Ethos promotions subject to availability. Substitutions may occur.

SUZI’S PAGER

BABY TEE-L

CRIMP AND PROPER

BAND TEASE

SLIP DRESSED UP

July-August 2025 | www.ethosbeauty.com

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LUXURY SUMMER VIBES!

EXCLUSIVE LIMITED OFFER Purchase our Dream Shampoo 8.45 fl oz, and Come True Conditioner 8.45 fl oz, and receive your “Summer Hero” - Ten In One 2.55 fl oz absolutely FREE!* Pre-built Kit: GLDKTVIBE Available Mid-July

*Ten In One travel size 2.55 oz is not available for individual sale, only available with this promotion.

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ETHOS BEAUTY PARTNERS | 800-257-7104 | Shop online at www.ethosbeauty.com

BUY THE VERSASPHERE PRO AIR AND GET THE PLATFORM SIGNATURE PRO STYLER FREE! 30% OFF SYSTEM KITS (Includes Systems 1 - 4) Kits include: Shampoo 10 oz Conditioner 10 oz Scalp Treatment 3.4 oz.

20% OFF ULTIMATE POWER SERUM

FREE IRON WITH PURCHASE

Daily Intensive Treatment 2.3 oz

JULY ONLY!

20% OFF SCALP TREATMENTS (Includes Systems 1 - 4) Scalp Care + Hair Thickening Treatment 3.3 oz

VERSASPHERE PRO AIR

Twin Fan DC motor dries hair in less time.

Includes speed dry nozzle, curl-defining diffuser, and straightening comb.

GET FREE SIGNATURE PRO STYLER 1.25"

Triple layer baked ceramic plates and high speed heat recovery technology offers even heat distribution. Adjustable temperature from 140°F to 450°F for all hair types.

20% OFF LITERS

(Includes Systems 1 - 4) System 1 Shampoo System 1 Conditioner System 2 Shampoo System 2 Conditioner System 3 Shampoo System 3 Conditioner System 4 Shampoo System 4 Conditioner Scalp Recovery Purifying Shampoo

Salon Savings: 22% Promotional code: FHIVSFI

All Ethos promotions subject to availability. Substitutions may occur.

July-August 2025 | www.ethosbeauty.com

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SAVE 25% ON finipil AND STOCK UP! BUY 3 GET 1 FREE! finipil pro/elec 8 oz.

25% OFF GLOVES PINK VINYL SMALL/MEDIUM/LARGE SUCT100DGPS/SUCT100DGPM/SUCT100DGPL

PROMOTION: NUFP8

BLACK VINYL SMALL/MEDIUM/LARGE SUCT100DGS/SUCT100DGM/SUCT100DGL

BUY 3 GET 1 FREE!

BLACK NITRILE SMALL/MEDIUM/LARGE SUCT100NBS/SUCT100NBM/SUCT100NBL

finipil lait 50, 4 pack

PROMOTION: NUFP4

BUY 3 GET 1 FREE!

25% OFF POP-UP FOIL 500 ct 5" x 10.75"

finipil pro/elec 2.5 oz.

Item: CLCTFSI500

PROMOTION: NUFP2

30

ETHOS BEAUTY PARTNERS | 800-257-7104 | Shop online at www.ethosbeauty.com

100% Formaldehyde-Free Keratin Smoothing Treatments and After Care Products

CZSHBLND33Z

CZCOBLND33Z

CZSHCLFY33Z

CZSHMOIS33Z

CZCOMOIS33Z

SUMMER LITER SALE 25% SAVINGS

Ultimate Blonde Shampoo, Ultimate Blonde Conditioner, Clarifying Shampoo, Perfect Moisture Shampoo, Perfect Moisture Conditioner

REVIVE CURL TRIO

• For Wavy & Curly Hair – Removes buildup without damage.

• Clean & Safe – Paraben- & phthalate-free; color-safe.

• Enhances & Strengthens – Defines curls without weight • Gentle & Effective – Daily use, high performance.

PURCHASE:

1 Revive Curl Shampoo 10oz 1 Revive Curl Conditioner 10oz

RECEIVE COMPLIMENTARY: 1 Revive Curl Crème 3.4oz

SPECIALTY DEAL: CEZKTCURL25

All Ethos promotions subject to availability. Substitutions may occur.

July-August 2025 | www.ethosbeauty.com

31

There’s beauty in knowledge-

Education from Ethos Beauty Partners

Register online at ethosbeauty.com/classes 800-257-7104 | education@ethosbeauty.com

CORETEAM Advanced Learning Trending in Cutting Monday, August 18, 2025 Eatontown, NJ 07724 Fee: $250

Curly Cutting Part 1 Monday, September 8, 2025 Eatontown, NJ 07724 Fee: $250

Foundation Cutting 1 Monday, September 8, 2025 Reading, PA 19611

Curly Cutting Part 2 Monday, October 6, 2025 Eatontown, NJ 07724 Fee: $250

Monday, September 8, 2025 Runnemede, NJ 08078 Monday, September 15, 2025 Eatontown, NJ 07724 Fee: $250 Foundation Cutting 2 Monday, October 6, 2025 Reading, PA 19611 Monday, October 20, 2025 Runnemede, NJ 08078 Monday, October 20, 2025 Eatontown, NJ 07724 Fee: $250 Foundation Cutting 3 Monday, October 27, 2025 Reading, PA 19611 Monday, November 10, 2025 Eatontown, NJ 07724 Monday, November 17, 2025 Runnemede, NJ 08078 Fee: $250 Grad School Color Monday, August 18, 2025 Reading, PA 19611 Fee: $100 Grad School Blow Dry Monday, September 22, 2025 Reading, PA 19611 Fee: $100 Grad School Cutting Monday, October 13, 2025 Reading, PA 19611 Fee: $100 Grad School Barbering Monday, November 17, 2025 Reading, PA 19611 Fee: $100

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Bob Cutting Monday, October 6, 2025 Runnemede, NJ 08078 Monday, October 27, 2025 Eatontown, NJ 07724 Monday, October 27, 2025 Pittsburgh, PA area Fee: $250 Trending in Cutting Monday, October 20, 2025 Hershey, PA area Fee: $250 Classic Cuts Monday, November 3, 2025 Randolph, NJ area Fee: $250 Razor Cutting Monday, November 3, 2025 Eatontown, NJ 07724 Fee: $250 Modern Cutting Monday, November 17, 2025 Blue Bell, PA area Fee: $250 Men’s Haircutting/ Short Haircutting Sunday, September 14, 2025 Runnemede, NJ 08078 Sunday, November 9, 2025 Runnemede, NJ 08078 Fee: $250 Barbering Classics Monday, September 22, 2025 Runnemede, NJ 08078 Monday, October 6, 2025 State College, PA area Fee: $250

ETHOS BEAUTY PARTNERS | 800-257-7104 | Shop online at www.ethosbeauty.com

Advanced Barbering Monday, October 27, 2025 Runnemede, NJ 08078 Monday, November 3, 2025 Monroeville, PA 15146 Fee: $250 Trending in Color; Bronde Monday, September 15, 2025 Runnemede, NJ 08078 Fee: $225 Dimensional Brunette Monday, November 3, 2025 Runnemede, NJ 08078 Fee: $225 Advanced Blonding Monday, October 6, 2025 Morristown, NJ 07960 Fee: $250 Balayage with DJ Mcginley Monday, October 20, 2025 Middletown, NJ 07748 Fee: $250 Advanced Finishing Monday, October 20, 2025 Florham Park, NJ 07932 Fee: $165 Classic Finishing Monday, November 3, 2025 Plymouth Meeting, PA area Fee: $165 Trending in Finishing Monday, November 17, 2025 Lancaster, PA area Fee: $165

32

There’s beauty in knowledge-

Register online at ethosbeauty.com/classes 800-257-7104 | education@ethosbeauty.com

Education from Ethos Beauty Partners

GRAD SCHOOL: ELEVATE YOUR SALON SKILLS!

Attention beauty school graduates!

Are you ready to take your skills to the next level?

Join us for “Grad School,” a specialized seminar series designed exclusively for beauty school graduates.

Over four sequential monthly sessions, you’ll dive deep into high-demand salon techniques.

Whether you want to refine your craft or learn new techniques, “Grad School” is your gateway to a thriving career in the beauty industry. Don’t miss out—reserve your spot today!

Hair Color - Monday, August 18, 2025

Explore color theory, application techniques and do a deep dive on when to use what color for your best results and what the difference in the formula of the color means to your end result.

Blow Dry - Monday, September 22, 2025

Unlock the secrets to achieve flawless, long lasting blow outs that will wow your clients. Also includes client consultations, best practices for shampooing and use of product.

Hair Cutting - Monday, October 13, 2025

Refine your cutting techniques with a focus on consultation, proper shampooing, when and what kind of product to use, how to use your shears and developing the best techniques for you. You will gain an understanding of precision cutting and cutting with texture to enable you to create versatile looks for your clients.

Barbering - Monday, November 17, 2025

Gain confidence in this growing salon field. You’ll learn how to work with a clipper, what each element is for, best practices when using the clipper. Client consultation, special barbering enhancements that create a wonderful experience for your guest.

All Ethos promotions subject to availability. Substitutions may occur.

Each class may be taken individually or in any combination.

Fee for each class is $100.00 There is a 1-time fee of $70.00 for a mannequin to be used in every class.

Special Fee of $390.00 for all 4 classes!

Includes the mannequin

Ethos Beauty Partners The Gallery at Ethos West 345 Morgantown Road, Reading, PA 19611

10am-4pm each day

Lunch is provided each day

July-August 2025 | www.ethosbeauty.com

33

There’s beauty in knowledge-

Register online at ethosbeauty.com/classes 800-257-7104 | education@ethosbeauty.com

Education from Ethos Beauty Partners

ETHOS Education

MANUFACTURER Class Offerings

JOIN BOTH DAYS FOR ONLY

$700

LEARN TAPE ROW & SEW IN

Ashley Jakubik Bella Salon and Spa Chester Springs, PA Front Desk Management with Ashley Jakubic Monday, September 15, 2025 Runnemede, NJ 08078 Sunday, November 2, 2025 Reading, PA 19611 Fee: $85 Blend to Trend; Elevate Your Gray Blending Skills Sunday, October 12, 2025 Reading, PA 19611 Sunday, October 19, 2025 Runnemede, NJ 08078 Fee: $225 Evolve Your Leadership 2.0 Monday, October 20, 2025 Reading, PA 19611 Fee: $299 Content Creation for Social Media Monday, November 3, 2025 Runnemede, NJ 08078 Fee: $225 Show Me The Money Monday, October 20, 2025 Pittsburgh, PA 15219 Fee: $125

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TAPE ESSENTIALS

Reg. $800 - Now $400 Convert non-extension clients into loyal customers. Boost service tickets by $300 in 5 minutes. Training in planning, placement, cutting, and coverage. Chemicalfree color techniques. Featuring Tape and Tape Row products.

KIT INCLUDES: (partial list)

(1) 14" Tape Extensions (2) 14" Tape Row Extensions (1) Tape Extension Panel Remover (1) Double sided Replacement Tape (1)Tape Row Replacement Tape

SEWN METHOD

Reg. $800 - Now $400 Expert insights on Sewn Methods high-performance products. Amplify’s low-tension Anchor Row and Hybrid Methods. Step-by-step Sewn Method guidance for confidence and experience.

KIT INCLUDES: (partial list)

1 - 14" Nano Weft Extensions 1 - Hand Tied Tool Kit 1 - Nylon Thread 1 - Cotton Thread Mutli-Colored (4 pack) 1 - Pack 5mm Silicone Lined Beads

ETHOS BEAUTY PARTNERS | 800-257-7104 | Shop online at www.ethosbeauty.com

Tape Sunday, July 27, 2025 Sewn Monday, July 28, 2025 9:00 am - 5:00 pm Ethos Beauty Partners 345 Morgantown Road Reading, PA 19611 Tape Sunday, August 10, 2025 Sewn Monday, August 11, 2025 Ethos Beauty Partners 100 East Ninth Ave Runnemede, NJ 08078 All Class Times: 9:00 am - 5:00 pm Fee: $700

There’s beauty in knowledge-

Education from Ethos Beauty Partners

Register online at ethosbeauty.com/classes 800-257-7104 | education@ethosbeauty.com

MANUFACTURER Class Offerings

Schwarzkopf

Amplify

Lived in Blondes Monday, September 8, 2025 West Chester, PA 19382

2 Day Certification Sunday, July 27, 2025 Monday, July 28, 2025 Reading, PA 19611

Monday, September 15, 2025 Monroeville, PA 15146 Fee: $150

Sunday, August 10, 2025 Monday, August 11, 2025 Runnemede, NJ 08078 Sunday, November 9, 2025 Monday, November 10, 2025 Runnemede, NJ 08078 Fee: $700

Stylecraft/Gamma+

Tape Row Demo & Workshop Monday, August 11, 2025 Reading, PA 19611 Monday, October 6, 2025 McMurray, PA 15317

Cosmetology Crossover to Barbering Monday, September 15, 2025 Voorhees, NJ 08043 Monday, September 22, 2025 Monroeville, PA 15146 Fee: $199 6 Phases Advanced Barbering Monday, September 15, 2025 Voorhees, NJ 08043

Monday, October 27, 2025 Voorhees, NJ 08043 Fee: $249

Monday, September 22, 2025 Monroeville, PA 15146 Fee: $199

Tape Row Demo Monday, September 22, 2025 Parsippany, NJ 07054 Fee: $49

WELLA Color Melting with Nicole Obert Monday, October 19, 2025 Reading, PA 19611 Fee Demo Only: $75 Fee Workshop: $225

Kerapod Intro to Kerapod Monday, September 8, 2025 Voorhees, NJ 08078 Fee: $45

KEVIN.MURPHY

Blend to Trend: Elevate Your Gray Blending Skills

Nicole Obert

Unlock the secrets of flawless gray blending with this class!

Refine your technique to create seamless, multi-dimensional transitions for clients embracing their natural gray. Learn how to achieve tonal balance, customize solutions, and enhance existing gray hair for beautiful, modern results.

Perfect for stylists looking to master the art of sophisticated, low-maintenance gray blending and keep clients coming back for more.

Sunday, October 12, 2025 The Gallery at Ethos West 345 Morgantown Road Reading, PA 19611

Sunday, October 19, 2025 Ethos Beauty Partners 100 East Ninth Avenue Runnemede, NJ 08078

Time: 10am – 4pm Fee: $225.00 (AN Points: 450) Includes lunch and swatches.

Class conclusion time may vary based on class size; listed as a guide to planning only

BLONDING with Brandi Holdaway Tuesday, October 21, 2025 Runnemede, NJ 08078 Fee: $225

Kaaral Blonde Balayage & Beyond Monday, November 10, 2025 Reading, PA 19611 Fee: $225

All Ethos promotions subject to availability. Substitutions may occur.

Lizbeth Cabada

Davines Regional Master Trainer and International Color Genius

July-August 2025 | www.ethosbeauty.com

35

ETHOS DIGITAL DEALS - JULY/AUGUST 2025

TEXTUR E C O N T R O L R ETAIL : T HE TEXTU RE C LIEN T ’ S DA ILY MU ST-H AV ES.

The ProTreatment Frizz Control experience doesn’t end at the bowl – it continues at home.

Salon Opportunity

From tight coils to loose waves, this retail campaign doesn’t speak to just one hair type — it offers customizable care and control across a full spectrum of textured hair. This isn’t about taming texture — it’s about celebrating it with control, hydration, and definition.

PURCHASE 2 EACH PERFECT CURL enhancing shampoo PERFECT CURL enhancing conditioner PERFECT CURL replenishing treatment

9.5fl oz 280ml 9.5fl oz 280ml 5fl oz 148ml

SMOOTHING frizz control shampoo SMOOTHING frizz control conditioner

9.5fl oz 280ml 9.5fl oz 280ml

STRAIGHTENING BALM smoothing blow-dry cream

7.25fl oz 210ml

RECEIVE FREE 6 PURE POLISH shine emollient

4.2fl oz 125ml

3 ADJUSTABLE DETANGLE BRUSHES for stylist use – or as a bonus gift with purchase for a special guest 1 TEXTURE CONTROL consumer display card US SALON PRICE $203.00 US SALON VALUE $338.00 US SALON SAVINGS 40%

Pre-pack: EHCKTTEXT

Consumer Opportunity PURCHASE 2 full-size TEXTURE CONTROL products RECEIVE FREE PURE POLISH shine emollient US MSRP VALUE $29.00 AVA IL A B L E E A R LY J ULY

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E UFORA I NTE RNATI ONA L, CAR LS B A D CA

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E UFO R A . N ET

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8 00 - 6 - E UFOR A

ETHOS BEAUTY PARTNERS | 800-257-7104 | Shop online at www.ethosbeauty.com

4.2fl oz 125ml

ETHOS DIGITAL DEALS - JULY/AUGUST 2025

N EW T R AV EL-SIZ E COLLECTION.

Salon Opportunity

Try It. Love It. Take It Anywhere.

Your favorite shampoos, conditioners, treatments, and style aids — now in TSA-ready travel sizes perfect for sampling, vacationing, and daily convenience.

Whether it’s for curious first-timers, on-the-go clients, or quick checkout add-ons, these minis are made to move.

Why It Pays Off: • Easy trial = confident conversions • Mix & match regimens made simple • Add-on sales that boost every ticket • More visibility, more brand love Small but mighty. The Travel-Size Collection turns trial into trust — and transforms every retail moment into a win.

PURCHASE 4 EACH ALOETHERAPY ™ soothing hair and body cleanse ALOETHERAPY ™ soothing conditioner

1.7fl oz 50ml 1.7fl oz 50ml

URGENT REPAIR gentle detox shampoo URGENT REPAIR revitalizing treatment TRIPLE BOND REPAIR treatment

1.7fl oz 50ml 1.7fl oz 50ml 1fl oz 30ml

BEAUTIFYING ELIXIRS bodifying shampoo BEAUTIFYING ELIXIRS bodifying conditioner BEAUTIFYING ELIXIRS moisture intense shampoo BEAUTIFYING ELIXIRS moisture intense conditioner

1.7fl oz 50ml 1.7fl oz 50ml 1.7fl oz 50ml 1.7fl oz 50ml

ELEVATE firm workable finishing spray FULL EFFECT texturizing spray TAME medium hold finishing spray

2oz 57g 65ml 1.7oz 49g 60ml 1.75oz 50g 58ml

RECEIVE FREE 1 TRY IT OR TRAVEL display unit 5 TRY IT OR TRAVEL totes US SALON PRICE $287.00 US SALON VALUE $337.00 US SALON SAVINGS 15%

Consumer Opportunity PURCHASE 3 (or more) TRY IT OR TRAVEL mini size products RECEIVE FREE TRY IT OR TRAVEL tote US MSRP VALUE $20.00

Pre-pack: EHCKTTRTV

AVA IL A B L E L AT E J ULY

note Discounts and free goods are only available with these promo packages.

Offers valid while supplies last.

E UFORA I NTE RNATI ONA L, CAR LS B A D CA

All Ethos promotions subject to availability. Substitutions may occur.

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July-August 2025 | www.ethosbeauty.com

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ETHOS DIGITAL DEALS - JULY/AUGUST 2025

C O N T R O L IN EVERY C U RL. CONFIDEN C E IN EV ERY SIZ E.

This quarter, we’re flipping the script on texture — from frizz to finesse, from dry to defined — with ProTreatment: Frizz Control, a pro-only, in-salon service that fights frizz, boosts shine, and delivers weeks of touchable softness.

Paired with new travel-size minis, retail bundles, and a gift-with-purchase tote, this campaign gives you everything you need to treat, recommend, and retail across every curl pattern and client lifestyle.

Lead with Service. Layer with Retail. Clients are craving real results — and it all starts in your chair.

ProTreatment: Frizz Control offers a texture transformation they can’t get at home, while respecting the health and shape of every curl. Finish the experience with at-home care that keeps the results going after the salon visit.

Salon Opportunity PURCHASE 33.8fl oz 1000ml

ProTreatment nutriBASE RECEIVE FREE ProTreatment FRIZZ CONTROL BOOSTER ProTreatment SEALANT ProTreatment Frizz Control Ritual Card

6fl oz 180ml 6fl oz 180ml

US SALON PRICE $55.00 US SALON VALUE $104.00 US SALON SAVINGS 47% AVAIL A B LE EARLY J U LY

Specialty Deal: EUCKTPRR

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ETHOS BEAUTY PARTNERS | 800-257-7104 | Shop online at www.ethosbeauty.com E UFORA I NTE RNATI ONA L, CAR LS B A D CA

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ETHOS DIGITAL DEALS - JULY/AUGUST 2025

SHAPE SHIFT RETAIL PROMO 3 Refresh Hydrating Shampoo 3 Revive Hydrating Conditioner 4 Magic Spell Leave-In 4 Enhance Curl Cream 4 Dolly Potion Volumizing Foam 4 Mermaid Tears Texture Refresh 3 Curl Care Kits

Salon Savings: 34% Specialty Deal: CCTKTJF25

CURL CULT

CURL CULT SHEAR ADD-ON OFFER BUY 1 CURL CULT SHEAR AT $499 AND GET THE 2ND AT 25% OFF SALON SAVINGS: 25% Specialty Deal: CCTKTSHEAR

All Ethos promotions subject to availability. Substitutions may occur.

SHEARS • 6 inch, high quality Japanese steel

• Curved blades follow the curls natural shape, eliminating harsh lines and blunt edges

July-August 2025 | www.ethosbeauty.com

39

ETHOS DIGITAL DEALS - JULY/AUGUST 2025

40

30% OFF SYSTEM KITS (SYSTEMS 1-4) 0XKTST1 System 1 Trio Kit 10 oz Cleanser & Cond & 3.4 oz Scalp Treatment 0XKTST2 System 2 Trio Kit 10 oz Cleanser & Cond & 3.4 oz Scalp Treatment 0XKTST3 System 3 Trio Kit 10 oz Cleanser & Cond & 3.4 oz Scalp Treatment 0XKTST4 System 4 Trio Kit 10 oz Cleanser & Cond & 3.4 oz Scalp Treatment

Promo Reg $19.25 $27.50 $19.25 $27.50 $19.25 $27.50 $19.25 $27.50

20% off Ultimate Power Serum 0XSHHFD8 Hair Fall Defense Shampoo 8.1 oz Ultimate Power

$20.00

$25.00

20% OFF LITERS (OPEN STOCK) 0XCD1STH1L System 1 Scalp Therapy Revitalizing Conditioner 1 liter 0XCD2STH1L System 2 Scalp Therapy Revitalizing Conditioner 1 liter 0XCD3STH1L System 3 Scalp Therapy Revitalizing Conditioner 1 liter 0XCD4STH1L System 4 Scalp Therapy Revitalizing Conditioner 1 liter 0XSH1S1L System 1 Cleanser Shampoo 1 liter 0XSH2S1L System 2 Cleanser Shampoo 1 liter 0XSH3S1L System 3 Cleanser Shampoo 1 liter 0XSH4S1L System 4 Cleanser Shampoo 1 liter 0XSHRCV1L Scalp Recovery Purifying Shampoo 1 liter Anti-Dandruff

$20.80 $20.80 $20.80 $20.80 $20.80 $20.80 $20.80 $20.80 $24.00

$26.00 $26.00 $26.00 $26.00 $26.00 $26.00 $26.00 $26.00 $30.00

20% Off Scalp Treatments 3.4 oz (Systems 1-4) 0XCD1STR3 System 1 Scalp & Hair Treatment 3.4 oz 0XCD2STR3 System 2 Scalp & Hair Treatment 3.4 oz 0XCD3STR3 System 3 Scalp & Hair Treatment 3.4 oz 0XCD4STR3 System 4 Scalp & Hair Treatment 3.4 oz

$10.40 $10.40 $10.40 $10.40

$13.00 $13.00 $13.00 $13.00

ETHOS BEAUTY PARTNERS | 800-257-7104 | Shop online at www.ethosbeauty.com

ETHOS DIGITAL DEALS - JULY/AUGUST 2025

BLACK TO THE FUTURE Detangler Brush

PINKY SWEAR Detangler Brush

ITEM: BRFMCDBK

ITEM: BRFMCDPS

CHAMPAGNE MAMI Detangler Brush

PURPLE REIGN Detangler Brush

ITEM: BRFMCDC

ITEM: BRFMCDP

All Ethos promotions subject to availability. Substitutions may occur.

July-August 2025 | www.ethosbeauty.com

41

ETHOS DIGITAL DEALS - JULY/AUGUST 2025

SK P C O L O R E S SEN T I A L S · JULY – AU GU S T

25% OFF SCHWARZKOPF PROFESSIONAL

®

COLOR ESSENTIALS

42

ETHOS BEAUTY PARTNERS | 800-257-7104 | Shop online at www.ethosbeauty.com

ETHOS DIGITAL DEALS - JULY/AUGUST 2025

F IB R E C L INI X ™ / G O O D BY E Y E L L O W ® · JULY – AU GU S T

30% OFF FIBRE CLINIX & GOODBYE YELLOW ™

®

LITER-SIZES

FIBRE CLINIX Purifying Shampoo, 33.8 fl. oz.

FIBRE CLINIX Nourishing Shampoo, 33.8 fl. oz.

FIBRE CLINIX VIBRANCY Shampoo, 33.8 fl. oz.

FIBRE CLINIX VIBRANCY Conditioner, 33.8 fl. oz.

FIBRE CLINIX FORTIFY Shampoo, 33.8 fl. oz.

FIBRE CLINIX FORTIFY Conditioner, 33.8 fl. oz.

FIBRE CLINIX HYDRATE Shampoo, 33.8 fl. oz.

FIBRE CLINIX HYDRATE Conditioner, 33.8 fl. oz.

GOODBYE YELLOW Neutralizing Bonding Wash Shampoo, 33.8 fl. oz.

All Ethos promotions subject to availability. Substitutions may occur.

July-August 2025 | www.ethosbeauty.com

43

ETHOS DIGITAL DEALS - JULY/AUGUST 2025

B L O N D M E ® · AU GU S T – D E C EM B E R

NE W

BLONDME CARE LARGE INTRO ®

BUY FOR A SPECIAL PRICE : BLONDME BOND REPAIR: 2 Brightening Shampoo, 10.1 fl. oz.

1 Brightening Shampoo, 33.8 fl. oz.

2 Nourishing Shampoo, 10.1 fl. oz.

1 Nourishing Shampoo, 33.8 fl. oz.

2 Nourishing Conditioner, 8.5 fl. oz.

1 Nourishing Conditioner, 33.8 fl. oz.

2 Nourishing Mask, 6.7 fl. oz.

1 Nourishing Mask, 16.9 fl. oz.

3 Sealing Balm, 2.5 fl. oz.

BLONDME BONDFINITY: 2 Deep Repair Mask, 6.7 fl. oz.

1 Deep Repair Mask, 16.9 fl. oz.

2 Deep Repair Oil, 1.6 fl. oz.

BLONDME BOND REPAIR PURPLE TONING: 2 Purple Shampoo, 10.1 fl. oz.

1 Purple Shampoo, 33.8 fl. oz.

2 Purple Conditioner, 8.5 fl. oz.

2 Purple Mask, 6.7 fl. oz.

1 Purple Mask, 16.9 fl. oz.

2 Purple Spray Conditioner, 5.0 fl. oz.

1 Purple Toning Drops Ice, 1.0 fl. oz.

PUMPS FOR LITER SIZES: 4 Liter Pumps

*PRODUCT ARTWORK IS NOT FINAL

Intro: 0WBLKTLI25

44

ETHOS BEAUTY PARTNERS | 800-257-7104 | Shop online at www.ethosbeauty.com

ETHOS DIGITAL DEALS - JULY/AUGUST 2025

I G O R A ® · L AUN CHIN G JULY

NE W

IGORA VIBRANCE

®

TONING SHADES

Discover MORE toning options with 6 new pastel toners: 9.5-24

9.5-9

10-42

10-51

10-57

10-91

+ Neutralize unwanted warm tones or create beautiful pastel tones on previously lightened bases + Integrated Bonding Technology for minimized breakage* and healthy-looking results

+ IGORA VIBRANCE 9.5-24 Item: 0WIRVT9524 IGORA VIBRANCE 9.5-9 Item: 0WIRVT959 IGORA VIBRANCE 10-42 Item: 0WIRV1042 IGORA VIBRANCE 10-51 Item: 0WIRV1051 IGORA VIBRANCE 10-57 Item: 0WIRV1057 IGORA VIBRANCE 10-91 Item: 0WIRV1091

All Ethos promotions subject to availability. Substitutions may occur.

July-August 2025 | www.ethosbeauty.com

45

ETHOS DIGITAL DEALS - JULY/AUGUST 2025

Store Promotions

WELLA COLOR SALE JULY 14 & 15, 2025

Mix & Match Koleston Perfect ME+, Illumina, Shinefinity, XPRESS

BUY NINE SHADES, GET 3 SHADES FREE

AUGUST 2025

Buy $50.OO Wella Color, get a mini Ultimate Smooth Miracle Oil Serum 1 oz FREE Mix & Match Koleston Perfect ME+, Illumina, Shinefinity, XPRESS

Promotions cannot be combined with other offers or discounts. Valid on select 2025 dates only and in-store at Ethos locations. Availability and inventory may vary by location. While supplies last.

46

ETHOS BEAUTY PARTNERS | 800-257-7104 | Shop online at www.ethosbeauty.com

ETHOS DIGITAL DEALS - JULY/AUGUST 2025

Store Promotions

Buy Any 2 Retail UNITE Products Get 1 Travel BLOW&SET 2oz FREE Buy Any 4 Retail UNITE Products Get 2 Travel BLOW&SET 2oz FREE Buy Any 6 Retail UNITE Products Get 1 FREE UNITE Retail Starter Pack Includes: Qty 4 7SECONDS 1 oz, 1 Mirror Cling BLOW&SET

A styling lotion formulated to lift, hold, curl, slick, and shape any hair style or texture. It also activates and reactivates with heat.

7SECONDS

A hair detangler is a lightweight, leave-in spray designed to detangle, strengthen and protect all hair types from UV/thermal damage.

Promotions cannot be combined with other offers or discounts. Valid on select 2025 dates only and in-store at Ethos locations. Availability and inventory may vary by location. While supplies last.

All Ethos promotions subject to availability. Substitutions may occur.

July-August 2025 | www.ethosbeauty.com

47

Store Promotions ETHOS BEAUTY PARTNERS Customer Service 800-257-7104 www.ethosbeauty.com

Store Hours Monday-Friday Reading Store Saturday Sunday

8:30am - 5:00pm 8:30am - 4:30pm CLOSED CLOSED

Ethos Beauty Partners East

GOLD Professional is now available in Ethos Stores!

Ethos Beauty Partners West

Purchase any Gold Haircare product at your local Ethos store location and receive a FREE Gold Haircare satin scrunchie - plus a few extra surprises while supplies last!

100 East Ninth Avenue Runnemede, NJ 08078-0283 856-742-0300

345 Morgantown Road Reading, Pennsylvania 19611 855-721-5250

NEW JERSEY Parsippany 973-227-0015 360 Route 46 West Parsippany, NJ 07054

Voorhees 856-627-3500 Echo Shoppes 300 White Horse Road Voorhees, NJ 08043

PENNSYLVANIA McMurray 724-942-9508 3523 Washington Road McMurray, PA 15317

6-30 / 7-3 INDEPENDENCE DAY 15% OFF TRAVEL SIZES

JULY 15 National Give Something Away Day. FREE GIFT with store purchase.

AUGUST 4 National Hair Gloss Day. 15% OFF ALL GLOSS

AUGUST 8 National CBD Day. 20% OFF CBD open stock, 30% OFF CBD kits

AUGUST 15 National Relaxation Day. 15% OFF Body Care & QTICA SPA

AUGUST 21 National Brazilian Blowout Day. 10% OFF Treatments & Aftercare*

Monroeville 412-373-7009 Mosside Plaza 2644 Mosside Boulevard Monroeville, PA 15146

Reading 855-721-5250 345 Morgantown Road Reading, PA 19611

*Keratherapy, CEZANNE, Kerapod

800-257-7104 orders@ethosbeauty.com ethosbeauty.com /ethosbeautypartners @ethos_beauty @ethos_beauty ethosbeauty.com/blog

Stop in and discover what’s waiting—while it lasts!

SEASONAL CLOSEOUT

July 1 to August 31 Big savings are heating up at your local Ethos Store.

Shop throughout July and August to score unbeatable deals on last-chance items and discontinued favorites.

40% off select products, surprise $ Deal Days, free gifts with purchase, and more in-store exclusives. Stop by and visit us!

Promotions cannot be combined with other offers or discounts. Valid on select 2025 dates only and in-store at Ethos locations. Availability and inventory may vary by location. While supplies last.