ethos_holiday_insider

VOLUME 5, ISSUE 5

SEPTEMBER/OCTOBER 2026

Holiday 2026

1-800-257-7104 SHOP ONLINE: ETHOSBEAUTY.COM

Happy Holidays!

The holiday season is one of the busiest and most rewarding times of the year.

We hope this collection of holiday gift sets helps you delight your clients, grow your retail business, and make this season your most successful yet.

Thank you for choosing Ethos Beauty Partners. We truly appreciate your partnership and wish you, your team, and your clients a joyful, prosperous holiday season.

Happy Holidays, Josh Hafetz & Kara Kletkewicz Managing Partners Ethos Beauty Partners

ETHOS HOLIDAY September-October 2026

HAIR

bōkka BOTÁNIKA ................... 13 Calicem.........................................10 CBD................................................13 Davines........................................... 4 evo............................................... 6 Gold Professional......................... 9 Kaaral............................................... 8 Keratherapy.................................12 MARIA NILA................................... 7 UNITE.............................................14

SKIN AND NAILS

OPI..................................................11

TOOLS OF THE TRADE

Colortrak.......................................... 9 FRAMAR.......................................11 OLIVIA GARDEN.......................15

Holiday Items are Limited Editions and therefore not eligible for returns.

All stock is subject to availability - first come first served.

Not all items will be available online. Contact your SBS with any questions or for special ordering opportunities.

Holiday 2026

Holiday 2026 DAVINES HOLIDAY 2026: IN HARMONY, TOGETHER This season, we celebrate the power of many voices coming together. Like instruments in an orchestra, each voice brings its own character and strength. Together, we create something richer, more vibrant, and uniquely beautiful. For a limited time, enjoy an assortment of Davines best-selling products at 25% off retail value. A portion of the proceeds benefit Dynamo Camp, which offers recreational therapy programs to children with chronic illnesses, neuro-developmental disorders or disabilities. Through sound and movement, children develop listening skills, coordination and a strong sense of group belonging.

PIANO SET - FOR A LUXURIOUS AT-HOME ROUTINE Includes: OI Shampoo, 280ml OI Conditioner, 250ml OI All In One Milk, 135ml OI Soufflé, 50ml OI Oil, 50ml Salon Price: $72.00 Pre-pack: DAVKTXMLOI

FRAGRANT HAIR Includes: OI Shampoo, 280ml OI Conditioner, 250ml OI Oil, 135ml Salon Price: $56.50 Pre-pack: DAVKTXMOI

BRIGHTENING & CARE Includes: Heart of Glass Chelating Silkening Shampoo, 250ml Heart of Glass Conditioner, 250ml Beautiful Things Leave In Mask, 90ml Salon Price: $61.50 Pre-pack: DAVKTXMHOG

CLASSIC GUITAR SET - FOR

TRUMPET SET - FOR

MARIMBA SET - FOR LONG-

SMOOTH & SATIN-LIKE STRANDS Includes: LOVE Smooth Shampoo, 250ml LOVE Smooth conditioner, 250ml OI All In One Milk, 135ml Salon Price: $48.00 Pre-pack: DAVKTXMLS

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BASS SET - FOR BLONDE HARP SET - FOR SHINY &

NOURISHMENT & REJUVENATION Includes: NOUNOU Shampoo, 250ml NOUNOU Conditioner, 250ml OI Oil, 50ml Salon Price: $41.00 Pre-pack: DAVKTXMNN

ETHOS BEAUTY PARTNERS | 800-257-7104 | Shop online at www.ethosbeauty.com

LASTING LUMINOUS COLOR & SHINE Includes: MINU Shampoo, 250ml MINU Conditioner, 250ml OI All In One Milk, 135ml Salon Price: $48.00 Pre-pack: DAVKTXMMI

Holiday 2026

MARACAS SET - FOR SHINY & DEFINED NATURAL CURLS Includes: LOVE Curl Shampoo, 250ml LOVE Curl Conditioner, 250ml More Inside This Is A Curl Building Serum, 250ml Salon Price: $43.50 Pre-pack: DAVKTXMLC

SAX SET - FOR HYDRATED &

OCARINA SET - FOR HAIR

CITAR SET - FOR REPAIR &

DRUMS SET - DISCOVER DAVINES

FLUTE SET - DISCOVER OI FOR

VITALITY Includes: Nourishing Shampoo, 250ml Nourishing Vegetarian Miracle Conditioner, 250ml Liquid Spell, 125ml Salon Price: $53.00 Pre-pack: DAVKTXMNT

MOISTURIZED STRANDS Includes: MOMO Shampoo, 250ml MOMO Conditioner, 250ml MOMO Serum, 150ml Salon Price: $43.00 Pre-pack: DAVKTXMMO

FOR HEALTHY BEAUTIFUL STRANDS Includes: LOVE Smooth Shampoo, 75ml LOVE Smooth Conditioner, 75ml OI All In One Milk, 50ml Beautiful Things Mask, 40ml Salon Price: $35.50 Pre-pack: DAVKTXMDR

All Ethos promotions subject to availability. Substitutions may occur.

PRONE TO BREAKAGE Includes: MELU Shampoo, 250ml MELU Conditioner, 250ml MELU Spray, 150ml Salon Price: $47.00 Pre-pack: DAVKTXMME

SOFTNESS & SHINE ON THE GO Includes mini travel sizes of: OI Shampoo, 90ml OI Conditioner, 75ml OI Soufflé, 50ml Salon Price: $31.50 Pre-pack: DAVKTXMTOI

September-October 2026 | www.ethosbeauty.com

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Holiday 2026

the vanity - hydrate

the vanity - repair

the vanity - volume

buy 1 x the therapist hydrating shampoo 300ml 1 x the therapist hydrating conditioner 300ml ​ get half price 1 x icon welder heat protection spray 200ml get free 1 x evo cosmetic bag

buy 1 x ritual salvation repairing shampoo 300ml 1 x ritual salvation repairing conditioner 300ml get half price 1 x happy campers wearable treatment 200ml get free 1 x evo cosmetic bag

buy 1 x ritual salvation repairing shampoo 300ml 1 x ritual salvation repairing conditioner 300ml get half price 1 x root canal volumising spray 200ml get free 1 x evo cosmetic bag

Salon Price: $42.90

Salon Price: $43.05

Salon Price: $43.05

easy does it

right on time

clean sweep

buy 1 x mane tamer smoothing shampoo 300ml 1 x mane tamer smoothing conditioner 300ml get free 1 x mane attention protein treatment 200ml

buy 1 x box o’ bollox texture paste 90g 1 x haze styling powder 50ml get free 1 x salty dog salt spray 200ml

buy 1 x common ground scalp shampoo 300ml 1 x ground control scalp treatment 150ml get free 1 x head start scalp exfoliator 150ml 1 x clean sweep head scrubberproduct

value: $61.50,save: 30% pre-pack: EVOKTXMVHY

Salon Price: $36.80

retail value: $74.00 save: 39% pre-pack: EVOKTXMEASY

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value: $61.50. save: 30% pre-pack: EVOKTXMVRP

Salon Price: $34.40

retail value: $69.00 save: 33% pre-pack: EVOKTXMTIME

value: $61.50, save: 30% pre-pack: EVOKTXMVVL

hey there, mister wolf.

ETHOS BEAUTY PARTNERS | 800-257-7104 | Shop online at www.ethosbeauty.com

Salon Price: $37.40

retail value: $75.00 save: 32% pre-pack: EVOKTXMCSW

Holiday 2026

THE 2026 HOLIDAY BEAUTY BOXES

PURE VOLUME Includes: 1 Shampoo 11.8 oz 1 Conditioner 10.1 oz 1 Gloss Coat 1.7 oz

TRUE SOFT Includes: 1 Shampoo 11.8 oz 1 Conditioner 10.1 oz 1 Argan Oil 1 oz

STRUCTURE REPAIR Includes: 1 Shampoo 11.8 oz 1 Conditioner 10.1 oz 1 Argan Oil 1 oz

HEAD & HAIR HEAL Includes: 1 Shampoo 11.8 oz 1 Conditioner 10.1 oz 1 Gloss Coat 1.7 oz

Salon Price: $32.00 Salon Value: $38.00 Salon Saves: 16% Pre-pack Kit: MNKTPVH26

Salon Price: $32.00 Salon Value: $39.50 Salon Saves: 19% Pre-pack Kit: MNKTTSH26

Salon Price: $32.00 Salon Value: $39.50 Salon Saves: 19% Pre-pack Kit: MNKTSRH26

Salon Price: $36.00 Salon Value: $42.00 Salon Saves: 14% Pre-pack Kit: MNKTHHH26

SAVE 20% ON TRAVEL MINIS

PERFECT FOR STOCKING STUFFERS, AND GIFT ADD-ONS Please use this QRC to view all the Maria Nila Travel Minis on sale for this Holiday Season.

All Ethos promotions subject to availability. Substitutions may occur.

September-October 2026 | www.ethosbeauty.com

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Holiday 2026

CURLY CARE GIFT BOX INCLUDES: 1 Shampoo 500ml 1 Conditioner 500ml 1 Definition Cream 150ml SALON: $40.99 PRE-PACK: 0KKTXMMCUR

COLOR CARE GIFT BOX INCLUDES: 1 Shampoo 500ml 1 Conditioner 500ml 1 Color Care Serum 100ml SALON: $40.99 PRE-PACK: 0KKTXMMCOL

LISS CARE GIFT BOX INCLUDES: 1 Shampoo 500ml 1 Conditioner 500ml 1 Split End Sealer 100ml SALON: $40.99 PRE-PACK: 0KKTXMMLIS

VOLUME CARE GIFT BOX INCLUDES: Shampoo 10oz Shampoo Travel 2oz Conditioner 8oz Conditioner Travel 2oz SALON: $20.99 PRE-PACK: 0KKTXMVOL

HYDRA CARE GIFT BOX INCLUDES: Shampoo 10oz Shampoo Travel 2oz Conditioner 8oz Conditioner Travel 2oz SALON: $20.99 PRE-PACK: 0KKTXMHYD

COLORE CARE GIFT BOX INCLUDES: Shampoo 10oz Shampoo Travel 2oz Conditioner 8oz Conditioner Travel 2oz SALON: $20.99 PRE-PACK: 0KKTXMCOL

VOLUME CARE GIFT BOX INCLUDES: 1 Shampoo 500ml 1 Conditioner 500ml 1 Volumizing Foam 200ml SALON: $40.99 PRE-PACK: 0KKTXMMVOL

RENEW CARE GIFT BOX INCLUDES: 1 Shampoo 500ml 1 Conditioner 500ml 1 Renew Care Serum 100ml SALON: $40.99 PRE-PACK: 0KKTXMMREN

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ETHOS BEAUTY PARTNERS | 800-257-7104 | Shop online at www.ethosbeauty.com

Holiday 2026

Bring a little holiday magic to the chair with Nutcracker Parade, a festive foil inspired by classic nutcrackers and Christmas cheer. Sweet, playful, and full of storybook charm, it pairs seasonal style with the reliable grip and control you need for flawless color work. From bright winter blondes to merry di-mensional blends, this foil keeps sections secure and results polished while spreading festive joy.

Cute, classic, and ready to lead the parade through the holidays.

Nutcracker Parade 5" x 11" Pop Up Foil Sheets 400ct Item Code: CLCTFNUT400 Salon Price: $19.99

THE PERFECT HOLIDAY GIFT

FOR FLAWLESS HAIR WRAPPED WITH LOVE

For perfect blowouts, purchase Luxury Masque 6.80 fl oz and Blow Out Cream 5.10 fl oz.

As our holiday treat, receive Texturizing Spray Wax 6.80 oz.

Beautifully boxed. The most stylish gift under the tree.

OUR GIFT TO YOU

TEXTURIZING SPRAY WAX VALUE $19.50 SALON VALUE: $58.50 SALON PRICE: $39.00

SAVE 33% PRE-PACK: GLDKTXMFH ARRIVING IN OCTOBER 2026

All Ethos promotions subject to availability. Substitutions may occur.

September-October 2026 | www.ethosbeauty.com

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Holiday 2026

Salon Price: $198.00 Salon Value: $230.00 SAVE: 13% Item Code: CALKTSCH

PTT-6 FOR SCALP AND HAIR

INCLUDES: 1x Hair Serum Kit (contains 6x Hair Serum 5ml Vials, Home Activator, Alcohol Swabs, Application Brochure), 1x Scalp Detox Cleanser 100ml, 1x Scalp Activating Mist 100ml, 1x Scalp Scrub Tool, 1x CALECIM® Pouch.

Salon Price: $128.00 Salon Value: $138.00 SAVE: 7% Item Code: CALKTSE

ULTIMATE REPAIR REGIMEN KIT Kit includes: 1 Ultimate Repair Shampoo 250ml 1 Ultimate Repair Conditioner 200ml 1 Ultimate Repair Miracle Hair Rescue 30ml Salon Price: $29.50, Salon Value: $50.00 Salon Savings: 41%, Pre-pack: 6KTURH26

SKIN & EYE CONTOUR SET PROFESSIONAL

Includes: 1 Eye Contour Lifting Cream 15g, 1 Professional Serum 5ml 1 Dermaroller, 1 Calecim Pouch (Randomised color: Brown, Pink, White).

Salon Price: $95.00 Salon Value: $109.83 SAVE: 13% Item Code: CALKT2W

THE 2-WEEK SKIN TURNAROUND

Includes: 1 Professional Serum 5ml, 1 Multi-Action Cream 20g, 1 Dermaroller, 1 Calecim Pouch (Randomised color: Brown, Pink, White).

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ULTIMATE COLOR REGIMEN KIT Kit includes: 1 Ultimate Color Shampoo 250ml 1 Ultimate Color Conditioner 200ml 1 Ultimate Color Leave In Mask 30ml Salon Price: $29.50, Salon Value: $47.50 Salon Savings: 38%, Pre-pack: 6KTUCH26

ETHOS BEAUTY PARTNERS | 800-257-7104 | Shop online at www.ethosbeauty.com

Holiday 2026

Advent Calendar Twelve Days of Framar This calendar is packed with brand new 5 X 12 limited-edition holiday patterns.

Salon Price: $79.99 Item: CLFKTADV26

Duo Brush Set Break Date: October 13, 2026

Detangle Brush + Mini 2pc Salon Price: $14.99 Pre-pack: BRFMXDUO26

Not pictured: 12 pc Nail Lacquer Display GelColor Add On Kits #1 and #2 Break Date: October 1, 2026

From left to right: TOP ROW: Feeling Mmmerry Melt in Your Mani All Treat, No Trick Choco-lotta Cheer Crack Me Up Merry Crunch-mass BOTTOM ROW: Peanut Butter Me Up Deck the Shells OPI Want Them All What a Treet-t White Choco-hot Red-iculously Sweet

All Ethos promotions subject to availability. Substitutions may occur.

September-October 2026 | www.ethosbeauty.com

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Holiday 2026

TRIO HOLIDAY BUNDLES Purchase Any Single Full Collection Each gift box includes retail size shampoo, conditioner, and leave-in.

Salon Price Each: $29.95 Salon Value: $45.85 Salon Savings 35% 1 Moisture+Keratin Pre-pack Item: 0DKTHTMO 1 Repair+Keratin Pre-pack Item: 0DKTHTKFM 1 ColorProtect+Keratin Pre-pack Item: 0DKTHTCP 1 Volume+Keratin Pre-pack Item: 0DKTHTVO 1 Blonde+Keratin Pre-pack Item: 0DTBKTHTTB

TRAVEL SIZE HOLIDAY BUNDLES Each collection includes TRAVEL SIZE Shampoo, Conditioner & Daily Smoothing Cream.

Salon Price Each: $9.95 Salon Value: $12.85 Savings 23% 1 Moisture+Keratin Pre-pack Item: 0DKTHMOT3 1 Repair+Keratin Pre-pack Item: 0DKTHKFT3 1 ColorProtect+Keratin Pre-pack Item: 0DKTHCPT3

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ETHOS BEAUTY PARTNERS | 800-257-7104 | Shop online at www.ethosbeauty.com

Holiday 2026

HOLIDAY CANDLES

Hemp Seed 3-in-1, 6 oz Massage Candles $9.50 each Mistletoe Mischief

Fragrance Notes: Apple, Winter Berries and Sandalwood.

ITEM: EBMPMMCAN

HAPPY

Hair Days

Tinsel Tease

Fragrance Notes: Honey, Warm Embers, Amber.

ITEM: EBMPTTCAN

Yule Be Begging

Fragrance Notes: Clementine, Roasted Hazelnut, and Bourbon Vetiver.

ITEM: EBMPYBBCAN

REPLENISHING MOISTURE DUO 1 Shampoo 10.1oz 1 Conditioner 10.1oz Gift Box: SALON PRICE $22.60 SALON VALUE $28.00 SALON SAVINGS 19% Item Code: B2KTXMRM

Makes a Great Gift!

4PC GIFT SET

CBD Daily Gift Set

THIKK.VOLUME HOLIDAY DUO 1 Shampoo 10.1oz 1 Conditioner 10.1oz Gift Box: SALON PRICE $23.20 SALON VALUE $29.00 SALON SAVINGS 20% Item Code: B2KTXMTV

Includes 1 each of the following: Ultimate Strength Intensive Cream 5oz Ultimate Strength Active Spray 2oz Triple Strength Serum 0.67oz Branded Earthly Body Make Up Bag

Salon Price: $30.00 Salon Value: $63.50 Salon Saves: 53% Pre-pack: CBDKTDGS

MIRACLE RESCUE & REPAIR HOLIDAY DUO 1 Shampoo 10.1oz 1 Conditioner 10.1oz Gift Box: SALON PRICE $22.60 SALON VALUE $28.00 SALON SAVINGS 19% Item Code: B2KTXMMR

CBD AND HEMP ITEMS ARE NOT AVAILABLE ONLINE. PLEASE VISIT OUR STORES OR CALL YOUR SBS. All Ethos promotions subject to availability. Substitutions may occur.

September-October 2026 | www.ethosbeauty.com

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Holiday 2026

PRO DEALS

HOLIDAY SETS ARE HERE! Get ahead of the gifting season. Our limited-edition holiday sets are available to order now — bring them in early and give your clients the perfect pick for everyone on their list.

FOR EVERYDAY ESSENTIALS

7SECONDS The Icons Cleanse & protect trio 7SECONDS Detangler 8fl.oz 7SECONDS Shampoo 10fl.oz 7SECONDS Conditioner 8fl.oz Price: $45.13 • Value: $61.75 PRE-PACK: UNIKTXPH

FOR ALL HAIR TYPES

7SECONDS To Shine Hydrate & protect + shine duo U Oil 4fl.oz 7SECONDS Detangler 2fl.oz Price: $26.00 • Value: $35.25 PRE-PACK: UNIKTXMAB

FOR BLONDES

7SECONDS To Shine Nourish & protect + shine duo BLONDA Oil 4.23fl.oz 7SECONDS Detangler 2fl.oz Price: $26.00 • Value: $35.25 PRE-PACK: UNIKTXMBB

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ETHOS BEAUTY PARTNERS | 800-257-7104 | Shop online at www.ethosbeauty.com

Holiday 2026

MINI BRUSH KEYCHAIN Tiny. Cute. Totally irresistible.

KEY CHAIN MIXED BUCKET 48PC

MAKES A GREAT STOCKING STUFFER!

GLITTER HEAT PRO SPEED XL Glitter Heat Pro 1 1/4 “ Speed XL Extra-Long Barrel Salon Price: $18.50 (TURQUOISE) Item code: BROGGHP32

KEY CHAIN MIXED BUCKET 48PC Contains: 48 Thermal and Fingerbrush brushes in a combination of mint, hot pink, pink and lavender.

SALON PRICE: $285.60 Each brush salon value: $5.95

(mini brushes not sold as open stock)

Pre-pack: SUOGKCB

Glitter Heat Pro 1 3/4 “ Speed XL Extra-Long Barrel Salon Price: $20.75 (GREEN) Item code: BROGGHP42 Glitter Heat Pro 2 1/8 “ Speed XL Extra-Long Barrel Salon Price: $21.75 (PINK) Item code: BROGGHP52 Glitter Heat Pro 2 3/4 “ Speed XL Extra-Long Barrel Salon Price: $25.25 (PURPLE) Item code: BROGGHP62 Glitter Heat Pro Speed XL 12pc Display Extra-Long Salon Price: $258.75 Item code: BROGGHPD12

All Ethos promotions subject to availability. Substitutions may occur.

September-October 2026 | www.ethosbeauty.com

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ETHOS BEAUTY PARTNERS Customer Service 800-257-7104 www.ethosbeauty.com

Store Hours Monday-Friday Reading Store Saturday Sunday

8:30am - 5:00pm 8:30am - 4:30pm CLOSED CLOSED

Ethos Beauty Partners East 100 East Ninth Avenue Runnemede, NJ 08078-0283 856-742-0300

Ethos Beauty Partners West 345 Morgantown Road Reading, Pennsylvania 19611 855-721-5250

NEW JERSEY Parsippany 973-227-0015 360 Route 46 West Parsippany, NJ 07054

Voorhees 856-627-3500 Echo Shoppes 300 White Horse Road Voorhees, NJ 08043

PENNSYLVANIA McMurray 724-942-9508 3523 Washington Road McMurray, PA 15317

Monroeville 412-373-7009 Mosside Plaza 2644 Mosside Boulevard Monroeville, PA 15146

Reading 855-721-5250 345 Morgantown Road Reading, PA 19611

800-257-7104 orders@ethosbeauty.com ethosbeauty.com /ethosbeautypartners @ethos_beauty @ethos_beauty ethosbeauty.com/blog

Thank you!