25th Anniversary San Diego Latino Film Festival Sponsorship Packet

SAN DIEGO LATINO FILM FESTIVAL 2018 Join us in celebrating our 25th Anniversary!

Twenty-five years ago, the San Diego Latino Film Festival (SDLFF) was born out of a desire to take a stand against the status-quo of cinema, to challenge the reigning and ever-present stereotypes about the Latino experience in movies, and to give Latino filmmakers the power of telling and sharing their stories, first-hand, about what it means to be Latino. After all of these years, the SDLFF is proud to remain linked to these ideals, constantly advocating for inclusive, diverse, and progressive cinematic storytelling about the Latino identity. We invite you and all other visionary filmmakers to be a part of our silver anniversary— 25 and still going strong!

By supporting the San Diego Latino Film Festival, you are supporting the rise of independent Latino film making and their participation in the mainstream media arts. You will be part of an annual gathering of film lovers, producers, filmmakers, celebrities, journalists, a passionate community of artist and influencers. 11 days of films, live music, art, workshops, galas and engaging social events.

March 15 - 25, 2018 at AMC Fashion Valley

Highlights + Attendees and sponsors will have the opportunity to view 170+ feature and short films. + Over 100 guest filmmakers and actors + Participate in SDLFF’s Awards Competition + Annual Career Expo, Latino New Media & Entertainment Sidebar + Filmmaker Workshops/Talks + New Virtual Reality Lounge + 17 Film Showcases + SDLFF’s “Top Ten to Watch” + Celebrity Guest Curator + “Latinos in TV” Showcase

+ “Tributes” to acclaimed filmmakers/actors + 11th Annual Sonido Latino Concerts @ the Fest

Latino Music Showcase

+ 11th Annual Arte Latino Multi-location art Exhibit + Pre-Fest Launch Parties + Free Student Outreach Screenings + SDLFF’s Annual Country of Focus Sidebar. + 3rd Annual Sabor Latino Food, Beer & Wine

Festival + Opening night Party + Award Ceremony Gala

Who will you reach?

Demographics

+ Business and community leaders, students, professors, and professionals who demonstrate an interest in Latino issues, history, culture and education.

+ 20,000 Actively-engaged film lovers, representatives and journalists

+ Filmmakers, actors, programmers, distributors, industry representatives and journalists

+ Attendees from all of Southern California, Tijuana and Baja, Mexico and Arizona.

+ Average Annual Household Income of Trade Area – $83,246

+ Highly educated

+ Affluent

“U.S. Hispanic buying power reached $1.3 trillion in 2015. By 2020, U.S. Hispanic buying power is expected to reach $1.7 trillion” - Nielsen

+ Art, music and film enthusiasts

Location The San Diego Latino Film Festival celebrates the unique geographical and cultural position of San Diego, one of our country's finest cities and attractive destination for international travelers. The SDLFF will take place on March 15-25th, at the AMC Fashion Valley Cinemas.

Located in the heart of the Mission Valley area, Fashion Valley is San Diego’s home for upscale shopping. Offering the area’s finest collection of retail and dining options with everything from luxury to fast fashion, five department stores and more than 40 San Diego exclusive retailers, Fashion Valley is unmatched by any other shopping destination in the market.

Fashion Valley enjoys the enviable position as the crossroads of San Diego’s shopping elite, community influencers, business executives, decision makers and tourists alike.

Annual Shopper Visits: 21,233,000 Median Age 33.9 Trade Area Population 1,900,016

Fashion Valley is the most visited destination in San Diego County with more visitors than SeaWorld, The San Diego Zoo, Legoland, The Wild Animal Park, The Padres (MLB) and The Chargers (NFL) combined.

STARS

Hector Jimenez

Edward James Olmos

Paul Rodriguez

Wilmer Valderrama

Juan Pablo Medina

Héctor Quintana (Maná)

Danny Trejo

Demián Bichir

Kate del Castillo

Gael García Bernal, Alfonso Cuarón, Diego Luna

Other past guests include: + Gina Rodriguez + Eduardo Verastegui

+ Adrián Uribe + John Leguizamo

+ Omar Chaparro + Martha Higareda

+ Ana de la Reguera + Barbara Mori

MEDIA COVERAGE Television

Newspapers

Magazines

Radio

+ NUVOtv + Cine Latino + Cox Communications San Diego + Somos Tv + Univision San Diego + T.V. Azteca + Telemundo 33 + Mi San Diego + KGTV (ABC) + Fox 6 + KSWB-TV News + XEWT (Tijuana/San Diego) + KFMB- TV (CBS) + NBC 7/39 + KUSI - TV

+ Los Angeles Times (Calendar Section) + U-T San Diego (Night & Day) + San Diego City Beat + Hoy de San Diego + North County Times + La Prensa San Diego + San Diego Uptown News + El Sol de Tijuana + UCSD Guardian + Daily Aztec + Gente Bien Magazine + San Diego Reader + The Press-Enterprise + METRO News + El Latino Newspaper + Fontera (Tijuana /Mexicali) + El Mexicano (Tijuana/ Mexicali) + Vida Latina

+ Hispanic Magazine + LatinStyle Magazine + Vision Magazine + Hispanic Business Magazine + Latin Heat + KPBS On Air Magazine + Variety + San Diego Family Magazine + San Diego Magazine + SLAMM Magazine + San Diego Metropolitan + The Publication + Marquee Magazine + Entertainer + 944 Magazine + Nostika Magazine + AGENDA Magazine (NCLR) + Riviera Magazine

+ Z-90 (English Radio) + KLOVE 102.9 + Viva 102.9 + La Nueva 106.5 + X99 (Spanish Language) + KPBS Radio (1-hour talk show) + Radio Latina (Spanish Language) + Uniradio Group (Spanish Radio) + Magic 92.5

Social Media + U-T San Diego + Facebook + Twitter + Instagram + Remezcla.com + noticine.com + spanix.com + ellatinoonline.com + Cinelandia.com + SanDiegoRed.com + El Sol de San Diego + El Informador

Online Total Impressions + Reach 27.5 million

OVERVIEW OF SPONSORSHIP OPPORTUNITIES Our team can create a customized activation that can engage your brand with our attendees and incorporate your brand with key elements of the festival.

NAMING RIGHTS: Opportunity to spotlight your brand in one of our showcase categories, screen, award Presenting partner on special events Brand Integration - Create an experience and engage your audience, integrate your brand with one of our festival events, VIP lounges, concert series, food festival, Virtual reality lounge and fashion show.

PRINT EXPOSURE: Ad and/or logo in 20,000 festival souvenir programs Logo on 15,000 mailing postcards & 10,000 brochures

MEDIA EXPOSURE: Logo in partnering Spanish & English newspapers/magazines (distribution of 500,000) Rights to use festival marks Logo in out of home materials

DIGITAL & SOCIAL MEDIA EXPOSURE: Hyperlinked logo on festival’s website (30,000+ page views per month) Dedicated post on our social media pages (Fan base of over 29,000) Dedicated email newsletters (Email list of 20,000 subscribers)

CONTENT OPPORTUNITY: Create customized festival content Make your premiere at the festival Rights to sponsor content created from festival

ONSITE VISIBILITY: Opportunity to brand auditorium Red Carpet Step & Repeat Logo appears on screen prior to every lm (170+ screenings) :30s commercial &/or static Advertisement prior to movies Booth & experiential opportunities

Presenting Sponsor

Major Sponsor

This sponsorship level provides your company with the prestige and recognition of being one of only two ‘Presenters’ of the San Diego Latino Film Festival. Promotional opportunities include on-air radio and television exposure, placement in all marketing materials under the “Presenting Sponsor” logo, and first mention and priority presence at all venues (i.e. company commercial prior to screening of all films, conspicuous on-site visibility to increase attendee-sponsor interactions, etc).

This sponsorship level provides your company with the prestige and visibility throughout the entire event.

Major Onsite Activation

Past Presenting Sponsors include Simon Fashion Valley, Lexus, AT&T, Lincoln, U.T. San Diego, and State Farm Insurance.

Create an experience and engage with attendees. This level makes your company brand the owner of the festival VIP lounges. Promotional opportunities include logo on all marketing materials (i.e. festival brochure, website, Souvenir Program, etc) logo on theater Step and repeat, on-screen ads, sampling opportunity in all theaters

Cost: $70,000. Total promotional value: $119,500.

Cost: $50,000. Total Promotional Value: $108,500

Screen Sponsor This unique sponsorship level will provide your company with an incredible amount of visibility. In addition to enjoying promotional opportunities at the festival venue and on all marketing materials (i.e. festival brochure, website, Souvenir Program, etc), this level makes your company the “Owner” of one of the four screening auditoriums throughout the duration of the festival.

Showcase Sponsor

Every year SDLFF highlights certain countries and/ or genres in a several “Showcases".

Your company’s logo, brand, and name will be attached to every program and activity taking place at this specific site. As the “Owner”, your company can introduce films, present onscreen commercials, decorate the auditorium with promotional materials, and much more!

Each "Showcase" includes 3-4 films, receptions, &/or seminars/workshops throughout the 11-day festival. Sponsorship opportunities are available for the following showcases: “25th Anniversary Showcase”, "Cine Mexicano", “Cine Cubano", “Cine Mujer", "Cine Estudiantil', "Para Ia Familia", “Cine Español", "Latinos on TV", “Filmmaker Panel”, “Latino Webisodes”, “Mobile Media”,“Latinos in Social Media” & "New Media & Entertainment". Your company will be spotlighted anytime one of the “Showcase" films is screened and in all related marketing material (i.e. flyers, website, social media, Souvenir Program, etc.).

Past Screen Sponsors include National University, Harrah’s Casino, Verizon, and University of Phoenix.

Past Showcase Sponsors include McDonalds, U.T.-Enlace Newspaper, MTS San Diego, Nickelodeon, Barona Resort & Casino and Sharp.

Cost: $20,000. Total promotional value $32,000.

Cost: $15,000. Total promotional value $21,000.

Award Gala Sponsor SDLFF is proud to offer this exciting sponsorship level that allows your company to directly support the filmmakers participating in the festival. Your sponsorship fee will go towards the cash prizes, product donations, and commemorative statues/ plaques the winning filmmakers receive. Your company will be highlighted as the main Gala sponsor.

Past Award sponsors include: Wells Fargo, Disney, National University, VeneMovies, State Farm Insurance, and Lincoln.

Cost: $15,000. Total promotional value $28,000.

Sabor Latino Sponsor Join us in 2018, as we spotlight authentic Latino flavors paired with fine wines and craft beer from the San Diego Baja region, along with live music, celebrity guests, and arte latino pop-up galleries.

An important and exciting new tradition of the annual San Diego Latino Film festival, Sabor Latino is attended by over 1000 foodies, moviegoers, filmmakers and celebrities that gather to celebrate art, music, film, wine, beer and food.

This unique event is hosted at Simon's Fashion Valley Mall, San Diego's finest shopping experience that brings together community influencers, business executives, decision makers, international tourists, and San Diego's shopping elite.

The annual Sabor Latino event supports the Media Arts Center San Diego, a 501c non-profit that educates underserved youth in the Latino community, providing them with digital tools for self expression and helping to enhance their educational skills.

Saturday, March 17th, 2018 at Fashion Valley Mall

Now in its 3rd year, the annual Sabor Latino Beer, Food, & Wine Festival brings over 20 of the top chefs celebrating the best of Baja Med cuisine.

Over 20 chefs from Baja California & San Diego + 10 wineries + 10 breweries + VIP Lounge + Live entertainment

Sabor Latino Presenting Sponsor ADDITIONAL SABOR LATINO

This sponsorship level provides your company with the unique opportunity to sponsor and present our 3rd Annual Sabor Latino Beer, Wine & Food Festival.

The Sabor Latino "Presenting Sponsor" logo and name will be in all Sabor Latino marketing materials and in unique radio/tv promos exclusively for this special event.

Past "Sabor Latino Sponsors" include: Harrah’s Casino, , Border X Brewery, Monte Xanic, Paoloni’s Wines.

Cost: $15,000. Total promotional value: $25,000

Sonido Latino Presenting Sponsor

SPONSORSHIP OPPORTUNITIES: This sponsorship level provides your company with the unique to sponsor and present our 10th Annual Sonido + Exclusive Beverage opportunity Sponsor: Cost: Latino Concert $8,000 Series. This year’s Sonido Latino will include +

over 30 live acts and SDLFF’s first-ever “Battle of the Bands: Your company’s logo will be associated with all Stage Sponsor: Cost:competition. $8,000 Sonido Latino marketing materials and signage on all stages.

Sonido Latino Sponsors include: Sycuan Casino, Bose, Uni+ VIP Lounge Sponsor:Past Cost: $5,000 vision Radio, Stella Artois. $10,000. Total promotional value: $25,000. + Booth Sponsor: Cost:Cost: $3,000

Opening Night Party Sponsor This sponsorship level provides your company with the opportunity to sponsor 1 of the festival’s 3 prestigious parties. The “Party Sponsor” logo and name will be mentioned in any announcement and/or marketing materials related to these celebrations.

This sponsorship level allows your company to place signage at the party venue, giveaway branded swag to attendees, speaking opportunities, and much more!

Past Party Sponsors have included Disney, U.S.Grant Hotel, Stella Artois, Remy Martin, San Pasqual Tribe, & Macy’s.

Cost: $10,000. Total promotional value: $21,000.

Sonido Latino Sponsor

Film Sponsor

This sponsorship level provides your company with the unique opportunity to sponsor and present our 10th Annual Sonido Latino Concert Series. This year’s Sonido Latino will include 30 live acts from well known local performers. Your company’s logo will be associated with all Sonido Latino marketing materials and signage on all stages.

This sponsorship level provides your company with the unique opportunity to sponsor and present a particular film that connects directly to your company’s brand or marketing goals (i.e. family film, music film, sports film, etc.). The “Film Sponsor”logo and name will be mentioned whenever the specific sponsored film/program is announced.

Past Sonido Latino Sponsors include: Sycuan Casino, Bose, Univision Radio, Stella Artois.

Past Film Sponsors include: Viejas Casino, Mission Federal Credit Union, Bank of America, Macy’s, Northwest Mutual, New York Life, Union Bank of California and Sempra Energy.

Cost: $10,000. Total promotional value: $25,000.

Cost: $3,000. Total promotional value: $5,300.

CONTACT INFORMATION Ethan van Thillo Executive Director/Founder ethan@mediaartscenter.org 619-230-1938 x 101 Pilar Kuri Sponsorship Manager pilar@mediaartscenter.org 619-600-1631 www.sdlatinofilm.com