Social media branding for your business

What after a good website? ◦ Once you have acquired a good responsive website for your business it is just a beginning of an online venture. ◦ Creating an online presence takes time and lot more efforts than just creating products and services and an online platformthe website. ◦ Here is how you can create an online presence for your business.

1.Have a personality of your brand ◦ You might have heard- “People buy brands not products.” This is the truth when it comes to online marketing. ◦ Personality of a brand is recognized as a trait that can catch the eye of the layman and help him relate to it. ◦ Tell a story about it. Telling a story is a great way to engage the readers and that will help them develop a memory of your brand.

2.Leverage social media for online presence ◦ There are many social media websites like Facebook, Twitter, Instagram that can be considered for digital marketing. ◦ These sites have groups of people with different interests and also marketers who share content with commercial intent. ◦ You can share your business in these communities so that you get recognition in your space. ◦ Also these websites offer you paid advertising so that your business gets exposure to a wider audience.

3.Consider content marketing by having a blog on your website ◦ Content marketing involves creating amazing and useful content and giving it away for free. ◦ This way you can establish a dedicated audience and fan base. ◦ After creating a loyal audience you can go for marketing and pitching your premium products and services. ◦ This way is the most ethical and purest form of marketing where manipulation has no place to thrive.

4.Set and executive offline campaigns ◦ Activities like being a sponsor for events in your industry, doing some non-profit activities, tieups with other organisations can help you get more exposure in the marketplace. ◦ When you work offline for your brand you get in conversation with variety of people many of which might take interest in your venture. ◦ The motive of this step is only to build relationships with people that might help you with your online venture.

5.Communicate often with your potential customers ◦ After doing some marketing and creating online presence you will get some subscribers who will also be the regular readers of your blog or website. ◦ Stay in touch with them via email or social media.

This creates a bond between your brand and the website visitor. ◦ When you have an established relationship with the potential customer you can get them share your website on their social media channels. You can also start with your sales pitch with the potential customers.

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