Issu_TrendReport2

FALL 2 020

A NEW BEGINNING

Redefining

REPAIR (again)

The skin repair revolution began right here.

In 1982 Estée created Night Repair, the first repair serum in the industry, and transformed skin care into skin repair.

Today, we welcome a new beginning and our next generation of repair.

Meet Advanced Night Repair Synchronized Multi-Recovery —a product so groundbreaking, it only happens once in a generation.

Our scientists discovered the next big breakthrough to make our best even better.

The revolutionary repair?

Now, it’s faster and more comprehensive. The innovative daytime protection? Now, it lasts all day. And that’s just the beginning.

Explore why this serum is for every night, every day, every key sign of aging and everyone.

No matter your age, ethnicity, skin type, or concerns, come experience our #1 for yourself.

Everyone belongs to this generation of repair.

2

3

A LEGACY OF FIRSTS Our original revolutionary serum was just the beginning.

Advanced Night Repair has been ‘first of its kind’ time and time again.

1982 NIGHT REPAIR

THE DISCOVERY: Nighttime is the right time to repair skin. The original brown bottle changes nighttime skin care forever by changing “skin care” to “skin repair.”

THE TECHNOLOGY: Comprehensive repair actives and high levels of hyaluronic acid to help repair the look of signs of aging and hydrate skin.

4

1991

ADVANCED NIGHT REPAIR THE DISCOVERY: Daytime environmental damage has a negative impact on skin.

THE TECHNOLOGY: The little brown bottle becomes ADVANCED Night Repair—our first serum with breakthrough anti-oxidant protection to help protect skin from environmental assaults.

2010

ADVANCED NIGHT REPAIR SYNCHRONIZED RECOVERY THE DISCOVERY: Skin cells have clock genes that help it to repair at the right time, and they can become out of sync due to environmental assaults and aging.

THE TECHNOLOGY: The first “clock gene” technology, Chronolux™, helps optimize natural repair to help skin look “back in sync.”

NEW

2013

2020

THE DISCOVERY: The role of catabolysis—a powerful, natural nighttime purification process.

THE DISCOVERY: Nature versus nurture—did you know that our genes aren’t your skin’s destiny—in fact, only around 25% of your aging is pre-determined. The remaining 75% is influenced by environmental factors, such as lifestyle and diet.

ADVANCED NIGHT REPAIR SYNCHRONIZED RECOVERY COMPLEX II

THE TECHNOLOGY: The first to combine the power of synchronization and purification to help maximize skin’s natural nighttime repair, with our exclusive ChronoluxCB™ technology.

ADVANCED NIGHT REPAIR SYNCHRONIZED MULTI-RECOVERY COMPLEX

THE TECHNOLOGY: Breakthrough Chronolux™ Power Signal Technology helps repair the look of skin fast and for the first time, helps skin increase its natural renewal of fresh new cells and natural production of collagen.

5

AGING: NATURE VS. NURTURE If science was boring in high school, it’s become today’s glorified ‘it girl’ in the beauty world.

Skincare science is the new gold standard, extending far past ingredients and benefits and into the realm of laboratories and award-winning innovation.

Let us introduce you to the Science of Epigenetics, which has inspired our scientists.

Epigenetics literally means “above or beyond genetics.”

It’s idea that outside factors like the environment might actually affect how you look.

What does it have to do with beauty?

Scientists believe only 25% of aging is determined when you are born. Outside factors, like environment, stress, lifestyle, diet, and the way you take care of yourself, could influence up to 75% of how you (and your skin) age.

In short—your skin’s destiny isn’t destiny at all. Factors of your daily life, and how you take care of your skin, can play a huge role in your skin’s visible future.

6

“Identical twins start with the same DNA, but they can end up looking and aging differently because of things like their environment and their daily routine.”

Dr. Paolo Sassone-Corsi, Director of the Center for Epigenetics and Metabolism, University of California Irvine 7

CUSTOM-EYES Sleepless nights? Stressed-out days? Unfortunately, our eyes rarely keep those secrets—they’re the first place to show it when you’re tired.

Discover your perfect eye match here, no matter what your day brings.

FOR THE SCREEN QUEEN Do you stay up late with your eyes glued to a phone, a tablet, or a computer? Are you starting to see the first signs of aging like fine lines, dark circles, or dryness?

The Estée Insight: Your devices emit Blue Light, which at night can throw off your natural rhythm of nighttime repair leading to visible signs of aging.

8

FOR THE PASSIONATE PERSONALITY Do you cry at every movie, break out into big laughs, or wear your emotions on your sleeve? Are you seeing multiple signs of eye aging like puffiness, lines and wrinkles, and dehydration?

The Estée Insight: Every time you laugh, cry or even blink—you’re creating micromovements that can stress the delicate eye area and can cause visible eye aging.

ADVANCED NIGHT REPAIR EYE SUPERCHARGED COMPLEX

ADVANCED NIGHT REPAIR EYE CONCENTRATE MATRIX

Our supercharged formula helps give you that fresh, more rested look, helping repair signs of aging from late night Blue Light exposure and reducing the look of dark circles in just 3 weeks.

This ultra-nourishing rich concentrate with 2X Hyaluronic Acid fortifies and strengthens the delicate eye area against the stress of these micro-movements and signs of eye aging. With a bliss-inducing massaging applicator, it’s the perfect way to soothe, calm and de-puff.

9

THE POWER LIP e asiv u s r Pe

333

It's finally time to glam again, and we’re doing it the best way we know how: with lipstick.

No matter where you’re going, we’ve got the perfect power lip to help you feel confident and captivate the attention of everyone around you.

k

r o W @ g nnin

#Wi 10

Whether it’s video calls or in-person meetings, show you’re in control and exude confidence with a subtle pop of color. For a shade that’s perfect to take you from the office to after-work drinks, try 333 Persuasive.

Reb e l l iou s Ros e 420

Off Sti Duty ll , Bus y Whether you’ve reserved your weekend for unwind time or you’re filling it with all of the activities you’ve been looking forward to, keep it cool with an easy-to-wear neutral rosy tone— we love 420 Rebellious Rose.

ce

dfa

Bol 332

When you’re ready to step out on the town with a fearless energy to capture the attention of everyone around you, reach for your perfect bold statement lip look.

For a rich cranberry 332 Boldface

ate D t, ond h g i Bey N s & l r t i h G ig N

11

Renewed. Resolute. Stronger.

Our hearts are filled with our true purpose.

Of beauty, grace, love, compassion.

TOGETHER WE ARE BEAUTIFUL.