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RRT Trend Report

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FALL 2 020

A NEW BEGINNING


Redefining

REPAIR (again)

The skin repair revolution began right here. In 1982 Estée created Night Repair, the first repair serum in the industry, and transformed skin care into skin repair. Today, we welcome a new beginning and our next generation of repair. Meet Advanced Night Repair Synchronized Multi-Recovery —a product so groundbreaking, it only happens once in a generation.

Our scientists discovered the next big breakthrough to make our best even better. The revolutionary repair? Now, it’s faster and more comprehensive. The innovative daytime protection? Now, it lasts all day. And that’s just the beginning. Explore why this serum is for every night, every day, every key sign of aging and everyone. No matter your age, ethnicity, skin type, or concerns, come experience our #1 for yourself. Everyone belongs to this generation of repair.

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A LEGACY OF FIRSTS Our original revolutionary serum was just the beginning. Advanced Night Repair has been ‘first of its kind’ time and time again.

1982 NIGHT REPAIR

THE DISCOVERY: Nighttime is the right time to repair skin. The original brown bottle changes nighttime skin care forever by changing “skin care” to “skin repair.” THE TECHNOLOGY: Comprehensive repair actives and high levels of hyaluronic acid to help repair the look of signs of aging and hydrate skin. 4

1991

ADVANCED NIGHT REPAIR THE DISCOVERY: Daytime environmental damage has a negative impact on skin. THE TECHNOLOGY: The little brown bottle becomes ADVANCED Night Repair—our first serum with breakthrough anti-oxidant protection to help protect skin from environmental assaults.

2010

ADVANCED NIGHT REPAIR SYNCHRONIZED RECOVERY THE DISCOVERY: Skin cells have clock genes that help it to repair at the right time, and they can become out of sync due to environmental assaults and aging. THE TECHNOLOGY: The first “clock gene” technology, Chronolux™, helps optimize natural repair to help skin look “back in sync.”


NEW

2013

2020

THE DISCOVERY: The role of catabolysis—a powerful, natural nighttime purification process.

THE DISCOVERY: Nature versus nurture—did you know that our genes aren’t your skin’s destiny—in fact, only around 25% of your aging is pre-determined. The remaining 75% is influenced by environmental factors, such as lifestyle and diet.

ADVANCED NIGHT REPAIR SYNCHRONIZED RECOVERY COMPLEX II

THE TECHNOLOGY: The first to combine the power of synchronization and purification to help maximize skin’s natural nighttime repair, with our exclusive ChronoluxCB™ technology.

ADVANCED NIGHT REPAIR SYNCHRONIZED MULTI-RECOVERY COMPLEX

THE TECHNOLOGY: Breakthrough Chronolux™ Power Signal Technology helps repair the look of skin fast and for the first time, helps skin increase its natural renewal of fresh new cells and natural production of collagen. 5


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RRT Trend Report by EsteeLauderGlobalEDU - Issuu