SP24 Trend Report - China

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SPRING FORWARD 2024

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NOTE As Spring emerges, so does our optimism and positivity, so why not bring that novelty to your beauty routine? This season, our beauty mantra is simple: Do what makes you feel your best.

Discover days of harmony with your skin, perfect with skin-first makeup, or go bold with trendy bursts of color. Transport yourself to the dreamy destination on your bucket list or celebrate your individuality with a scent wardrobe for every mood.

No matter what is calling you this season, we’re here to make it fit for you.

Spring forward into your best year yet.

SPRING FORWARD 2024

THE ESTÉE EDITORS

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issue IN THIS

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TAKE BACK THE NIGHT

Re-introducing our nighttime skin expertise

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SPRING SPF REFRESH

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SPRING TO HAPPY SKIN

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Protect your skin with our SPF skincare & makeup

Say goodbye to grumpy skin with our NEW Nutritious Booster Drops

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From NYFW right to your store’s counter—create the trending skin finishes

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BUT FIRST… TRY COLOR BURST

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THE SECRET TO SKIN LONGEVITY

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KEEP THIS NAME ON YOUR LIPS

LIFT OFF

Lift, firm, and smooth with our NEW Perfectionist Pro Firm+ Lift Treatment

TRENDING NOW: SKIN-FORWARD MAKEUP

Explore 3 new ways to create bold pops of color

Introducing NEW Re-Nutriv Ultimate Diamond Transformative Brilliance Soft Creme

Discover the NEW Re-Nutriv Diamond Lip Serum lipstick

SPRING FORWARD 2024

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TAKE BACK THE

When it comes to night skin science, we did it first and we still do it best.

In fact, our pioneering study with leading research institute, Case Western Reserve University found that poor sleep contributes to 2X the signs of aging and 30% greater water loss. Thankfully, Advanced Night Repair Serum helps your skin perform optimally.

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deep renewal authority + EXCLUSIVE TRIPEPTIDE-32 TO OPTIMIZE RHYTHM OF REPAIR + 40+ YEARS OF SKIN NIGHTTIME RESEARCH + 38 PATENTS

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3 7 repair actions + VISIBLE LINE REDUCTION + FIRMNESS + EVEN TONE + STRENGTHENING

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+ HYDRATION + RADIANCE + ANTIOXIDANT PROTECTION

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Discover the ultimate nighttime regimen for plump, repaired skin.

1: CLEANSE ADVANCED NIGHT CLEANSING GELÉE / 2: TREAT MICRO ESSENCE TREATMENT LOTION WITH BIO FERMENT / 3: SOOTHE ADVANCED NIGHT REPAIR RESCUE SOLUTION / 4: REPAIR ADVANCED NIGHT REPAIR SERUM 5: BRIGHTEN ADVANCED NIGHT REPAIR EYE GEL-CREME / 6: HYDRATE REVITALIZING SUPREME+ NIGHT POWER BOUNCE CREME

SPRING FORWARD 2024

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SPF F

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Don’t just prep for spring, protect for spring! The benefits of consistent sunscreen can’t be emphasized enough. From helping prevent premature aging to visibly reducing hyperpigmentation— SPF is a skincare must-have. Whether you’re on the hunt for the perfect complexion coverage or our ultimate moisturizer, these 2-in-1 products make sun protection a no-brainer.

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makeup that protects FUTURIST SKINTINT SERUM WITH BOTANICAL OIL INFUSION SPF 20 Improve skin overtime with this skincaring SPF serum for ultra-natural, light coverage.

FUTURIST AQUA BRILLIANCE MAKEUP WITH INTENSE MOISTURE INFUSION SPF20/PA+++ Achieve the plump, dewy glow that you love with the added sun protection.

skincaring spf NEW! RE- NUTRIV R ADIANT UV FLUID SPF 50+/PA++++ Strengthen skin and promote even tone while UV protection helps prevent future damage.

NEW! PERFECTIONIST PRO DYNAMIC DEFENSE UV MILK TREAT VISIBLE SENSITIVITY AND STRENGTHEN SKIN’S NATURAL DEFENSE WITH SPF 50+/PA++++

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happy skin

SPRING FORWARD 2024

SPRING INTO

Grumpy skin can happen to anyone. It’s that feeling of your skin being totally unpredictable— showing up as dullness, enlarged pores, excess oil, irritation, and even redness. This season, show your skin some love with our Nutritious Collection. It features naturally derived, soothing ingredients to help you spring into happy skin with just a few simple steps.

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TARGET YOUR PORES:

2-IN-1 FOAM CLEANSER

Did you know? Humidity can cause oily skin, which can lead to clogged pores.

This gentle foam cleanser tackles pores and helps remove excess oil. It also doubles as a 1-minute purifying mask.

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CALM YOUR REDNESS:

RADIANT ESSENCE LOTION Calm your visible redness with this watery, cushioning essence to awaken, balance and soothe the skin.

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BOOST YOUR BARRIER:

NEW NUTRITIOUS BOOSTER DROPS Did you know? A damaged skin barrier can lead to grumpy skin. Infused with 2x Concentrated Coconut Water Ferment, this formula helps hydrate, nourish, and plump.

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NOURISH YOUR SKIN:

MELTING SOFT CREME/MASK

Restore radiance and energy with this pillowy creme that doubles as a leave-on overnight mask.

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POWER LIFTING

FAST VISIBLE LINE REDUCTION

UPPER FACE

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SPRING FORWARD 2024

CHEEKS NASIOLABIAL FOLDS

NASIOLABIAL FOLDS

JAWLINE MARIONETTE LINES

NECK

FAST OVERALL FIRMING INCLUDING CHEEKS & NECK

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They say what goes up must come down, but we’re breaking the rules with NEW Perfectionist Pro Rapid Firm + Lift Treatment. Our new treatment delivers lifting, firming and line-smoothing power to reach new heights of beauty while fortifying skin’s invisible protein network.

lift

learn

OUR SELF-LIFT RITUAL FEATURED IN OUR PERFECTIONIST GLOW MINI FACIAL

apply with

OFF

NEW PERFECTIONIST PRO RAPID FIRM + LIFT TREATMENT:

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CHIN

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FACE

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FOREHEAD

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FINISH

With back of hand, glide under chin from left to right, Repeat 3x.

With index & middle finger, glide from chin along nasolabial to the side of the nose.

Gently glide down to side of the nose, use 4-finger to glide towards the ear, continue towards the temple until the end of your palm reaches the temple. Repeat 3x.

Place fingers at eyebrow (both hands) and slowly glide up to hairline. Repeat 3x.

Glide along the hairline and end at collarbone.

TIP! For best results, use firm pressure for

outward and upward movements. Use no pressure moving toward the center of the face or downward.

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SKIN FORWARD MAKEUP

Use the NEW! Double Wear Smooth & Blur Primer as a powder alternative over foundation. Lightly tap it on top of makeup with a foundation brush for best results.

SPRING FORWARD 2024

Makeup trends come and go, but skin is always in.

Let your complexion take the lead with light-to-medium coverage that allows your natural skin to shine through.

Choose your favorite fresh-faced look straight off the runway.

PRO ARTIST TIP!

FASHION WEEK INSIGHT! Our Global Pro Artists applied less than 1 pump of Futurist Foundation and swept a light dusting of Bronze Goddess Highlighting Powder Gelée onto their models to achieve this look at the Sandy Liang New York Fashion Week show. They finished every model with a light application of Micro Essence Treatment Lotion.

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hyper sheen

gummy bear skin

FILTERED, GLAZED & DEWY A glowing, translucent look that creates a lightweight filtered effect.

BLURRED, SEMI-MATTE & SMOOTH A perfect combination of a matte and radiant finish—a velvety, smooth, soft-focus skin look that’s lit-from-within.

PRODUCTS TO GET THE LOOK: - Micro Essence Treatment Lotion - Advanced Night Repair Serum - Futurist Watery Glow Primer - Futurist SkinTint Serum With Botanical Oil Infusion - Futurist Soft Touch Brightening SkinCealer Concealer - Bronze Goddess Highlighting Powder Gelee

PRODUCTS TO GET THE LOOK: - Double Wear Smooth & Blur Primer - Double Wear Sheer Long-Wear Makeup - Double Wear Sheer Flattery Loose Powder

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SPRING FORWARD 2024

but first try...

Spring is the perfect time to try on a new look, and this season is all about bold pops of color in juicy finishes! Which color burst will you choose?

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bright & energized MEET MANDARIN CRUSH Boost your mood with sweet mandarin and apricot shades for eyes, lips and cheeks that spark joy.

TRY IT ON CHEEKS: Sweep Pure Color Blush in Wild Sunset or Cheeky Peach up cheekbones for a contoured flush. TRY IT ON LIPS: Blend Pure Color Lipstick in Captivated or Next Romance onto lips with a fluffy brush for a blurred effect.

confident & bold

GLOW WITH CANDIED APPLE SHINE Pull focus with a glossy, bright red statement lip. Pair it with a clean face, a red monochrome look, or contrast with metallic intensity. TRY THIS: Apply Pure Color Explicit Slick Shine Lipstick in Playtime or Adrenaline Rush. Use Double Wear Stay-in-Place Lip Liner in Red to sharpen lips. Finish with Pure Color Lip Oil Serum for a glossy finish.

nourishing & luxe

SMOLDER WITH SEPIA KISS Lips kissed in rich brown tones with sumptuous finishes—make it yours with a velvety matte, high-shine or satin look. TRY THIS: For high-shine lips, swipe our Pure Color Explicit Slick Shine Lipstick in Call 555 or Second Glance. Define lips with Double Wear Lip Liner in Spice or Chestnut.

fun & flirty

FEEL PRETTY IN PINK Go bold and feminine with cooler pinks on cheeks and lips to embrace the trendiest hue of the year in a playful and stylish way. TRY IT ON CHEEKS: Apply Pure Color Envy Sculpting Blush in Pink Kiss to the apples of the cheeks in an upward motion for a blush contour. TRY IT ON EYES: Apply the vibrant pink shade in Boho Rose Pure Color Eyeshadow Quad all over lids and into the crease. Soften by blending the matte shade into the crease. TRY IT ON LIPS: Apply Pure Color Explicit Shine Lipstick in Out of Time.

SPEAKING OF COLOR…HAVE YOU MET OUR NEWEST LIP INNOVATION? NEW! Pure Color Explicit is our latest lipstick obsession.

A high-shine lipstick with bold coverage and ultra-slim silhouette for a precise application. Available in a statement-making color range.

the secret to

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SPRING FORWARD 2024

SKIN LONGEVITY +

new!

RE-NUTRIV ULTIMATE DIAMOND TRANSFORMATIVE BRILLIANCE SOFT CREME Everything you know about skin aging is about to change. Imagine a world where your skin can act younger and look healthier for longer. After 15 years of research and 29 patents worldwide, the power to recapture time is at your fingertips. Experience the transformation of our exclusive SIRTIVITY-LP™ technology. As we age and are exposed to environmental stressors, skin’s youth protein network can weaken. Our technology “turns on” this network to activate peak performance in the form of our most indulgent collection.

The results? Visible age reversal for your most youthful-looking skin yet.

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A LAVISHLY REPLENISHING, SATIN SOFT TEXTURE

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REVEALS A BRIGHTER, MORE EVEN-TONED LOOK

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FIRMS SKIN FOR A MORE YOUTHFUL BOUNCE

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REVEALS VISIBLE AGE REVERSAL STARTING IN JUST 14 DAYS

SKIN IS VISIBLY MORE RADIANT

SPRING FORWARD 2024

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KEEP THIS NAME ON YOUR Reveal your brilliance with the hidden gems of luxury makeup. Introducing the next generation of Re-Nutriv Lipstick: Re-Nutriv Diamond Serum LipColor! Discover 12 brilliant shades—infused with 270 million lightreflecting micro-facets—inspired by the cut and color of the rarest diamonds.

With the 4 Cs of Diamond Lips in mind (care, color, craftsmanship, and clarity), we created lipsticks that make lips appear smoother and more hydrated right away, while also working to define and plump lips.

PEAR

HALF MOON

GET THE LOOK OF LUXURY: Create the simple, elegant look of the season—a barelythere eye contrasted with a high-definition, crisp lip​ and balmy, satin skin. + Apply desired Re-Nutriv skincare routine + Using 1-2 pumps of Re-Nutriv Ultra Radiance Makeup, apply coverage where needed with a foundation brush + Contour with Pure Color Blush in Peach Passion, sweeping cheekbones with a blush brush + Twist and curl Turbo Lash Mascara from root to tip + Apply Re-Nutriv Diamond Serum LipColor in 511 Empress

EMPRESS

FRENCH

EMERALD

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*In 1958, Estée Lauder created the first Re-Nutriv Lipstick with the iconic ad, “Keep this name on your lips.”

MEDITERRANEAN HONEYSUCKLE SIGNATURE AND LIMITED EDITION TIARE AN EXOTIC PARADISE AWAITS. DISCOVER A FLORAL CITRUS PERFUME BLOOMING WITH THE SCENT OF SUN-KISSED TIARE FLOWERS.

#AERINBEAUTY