FA24 Trend Report - EMEA

1

FALL 2024

SPEED ISSUE

THE SPEED OF BEAUTY F24

OF BEAUTY

2

EDITOR’S NOTE

The state of beauty is moving faster than ever, and let’s face it—all that we have is time. We don’t take it for granted that customers around the world are spending their precious self-care moments with our Estée Lauder products. Whether it’s taking a makeup look from day to night or relishing in a luxurious face mask, the investment to feel and look beautiful is always time well spent.

With products that deliver instant gratification and others that make significant changes with a bit of patience, our results speak for themselves. In this issue, we’ll discover scents that transcend decades, celebrate each year that shows up on our faces, and even explore our ability to recapture time.

This season, we’re moving at the speed of beauty as we embrace trends and make them our own. Your time is valuable, use it to discover what’s new in the Fall 2024 Trend Report.

THE ESTEE EDITORS

3

18

06

12 24

ISSUE IN THIS ISSUE

04 A QUICK FIX

14 24 HOUR POWER

Estée Lauder Global Pro Artists share their favorite hacks

Meet the standard of makeup science.

06 VISIBLY RECAPTURE TIME Longevity is the new luxury.

08 JUST LIKE THAT...

These products deliver instant results you can see and feel.

10 BOUNCE OUT OF BED NEW! Introducing Revitalizing Supreme+ Night Power Bounce Creme for bouncier skin in just one sleep.

12 OVERNIGHT SUCCESS NEW! Introducing the Advanced Night Repair Overnight Treatment.

16 SLOW DOWN Maximize each phase of night for rest & repair.

18 NOW TRENDING: BOLD PIGMENTS These makeup looks are SO Fall 2024.

20 CELEBRATE THE YEARS Beauty gets better with time.

22 SCENTS OF TIME Fragrances beloved for generations.

24 A LOOK BACK IN TIME Celebrating our heritage.

THE SPEED OF BEAUTY F24

for delivering flawless makeup looks in a pinch.

4

PRO TIP

Apply foundation in small amounts and build to your desired coverage.

5

Estée Lauder Global Pro Makeup Artists share their favorite hacks for delivering flawless makeup looks in a pinch.

Don’t sacrifice your makeup look just because time isn’t on your side. When you want to look great but don’t have the time to spare, try these simple makeup tips to elevate your look from our Global Pros.

RADIANT COMPLEXION GLOWING SKIN IS AS EASY AS 1-2-3-STEP PREP. “A light and dewy makeup finish starts with a hydrated base. Prep the skin with Micro Essence Treatment Lotion with Bio Ferment. Next, apply Advanced Night Repair Serum before following with an even distribution of Futurist Aqua Brilliance Watery Glow Primer across the entire face, paying special attention to areas prone to dryness.

Finish with your favorite foundation for a radiant complexion.”

– Bing Zhang, Global Pro Artist, China

ENCHANTING EYES GET WIDE-AWAKE EYES IN NO TIME WITH THESE SIMPLE TIPS. “Apply an extra coat of Turbo Lash High Powered Volume + Length Mascara to add volume. To create the illusion of more lashes, fill in sparse areas at the lash line with Double Wear Infinite Waterproof Eyeliner and blend the edges. For rounder eyes, blend up in the center of the eyes; for a foxy look, blend out towards the temple.”

– Vero Verdaguer, Global Pro Artist, USA

VINTAGE-INSPIRED ROUGE ADD COLOR TO YOUR CHEEKS ON THE GO WITH LIPSTICK. “Get a gorgeous color flush with this vintage lipstick/blush trick. First, choose a lipstick shade that complements your skintone. For a quick fix, lightly press the blush brush onto your lips to pick up a hint of the lip shade, and then apply it to your cheeks for a harmonious look. Enhance the finish with a dust of Pure Color Envy Blush.”

– Pawel Borkowski, Global Pro Artist, Central Europe

DEFINE & REPLENISH FOR AN EFFORTLESS EVERYDAY LIP LOOK. “Begin using Double Wear 24H Stay-In-Place Lip Liner in a shade close to your natural lip color to define the lips, providing subtle shaping. Next, apply the Pure Color Envy Replenish Lip Balm on lips for a naturally polished finish. This combination not only enhances definition but also delivers a burst of moisture.”

– Emma Tillman, Global Pro Artist, UK & Ireland

THE SPEED OF BEAUTY F24

YOUR LIPS, BUT BETTER

6

VISIBLY RECAPTURE TIME LONGEVITY IS THE NEW LUXURY.

What is luxury, if not an experience of the highest quality and craftsmanship? Our innovative Re-Nutriv collection is at the cutting edge of skin longevity science, carefully crafted to put the power of time in your hands. We’ve partnered with industry experts across the globe to ensure we deliver a product like none other.

DISCOVER OUR LONGEVITY AUTHORITY HERITAGE Estée Lauder disrupted the skincare industry when she spared no expense to create Re-Nutriv, the first luxury creme, in 1956.

CRAFTSMANSHIP Re-Nutriv is inspired by longevity science. With over 15 years of skin longevity research and 29 patents worldwide, our exclusive SIRTIVITY-LP™ Technology helps to reveal visible age reversal.

TRANSFORMATIVE BENEFITS Our SIRTVITY-LP™ Technology: +Helps “turn on” skin’s natural youth network +Supports a more youthful structure +Reduces the look of lines & strengthens skin’s barrier

LUXURY EXPERIENCE From our satisfying cabines to our beautiful packaging, we think of every detail to deliver an elevated experience.

7

“EVERYBODY WANTS A LITTLE LUXURY IN LIFE.”

THE SPEED OF BEAUTY F24

—

8

JUSTLIKE THAT

9

Immediate boost of moisture to plump fine dry lines

Visibly reduces lines and wrinkles, firms and evens tone

02

FUTURIST AQUA BRILLIANCE WATERY GLOW PRIMER

Instant dewy, plump skin

Strengthens skin’s barrier to lock in moisture

03

PERFECTIONIST PRO SERUM RAPID FIRM + LIFT TREATMENT WITH HEXAPEPTIDES 8+9

Skin is radiant, hydrated

Skin looks more lifted, contours feel firmer, and lines look smoother

04

ADVANCED NIGHT REPAIR EYE SUPERCHARGED GEL-CREME

Immediately reveals radiant-looking eye area

Dark circles look brighter

05

TURBO LASH HIGH POWERED VOLUME + LENGTH MASCARA

Instant-build, high-powered volume and length

Visibly stronger, longer, fuller, restored-looking lashes

NEW! ADVANCED NIGHT REPAIR OVERNIGHT TREATMENT

Plumps with quenching moisture in just 1 use

Helps optimize visible age recovery, skin’s barrier is strengthened

THE SPEED OF BEAUTY F24

01

ADVANCED NIGHT REPAIR SERUM SYNCHRONIZED MULTI-RECOVERY COMPLEX

06

These products deliver instant results you can see and feel.

There’s nothing we love more than quick, visible solutions to our common beauty problems. Thankfully, our products live up to their name with results after one use and even more benefits with consistent application over time.

Try these heavy hitters for results now and later.

10

TEXTURE

TECHNOLOGY

RESULTS

Our bi-layer melting texture transforms from rich to weightless, cocooning skin in 24-hour hydration.

CollaNight-8TM Technology features 8 collagen repair ingredients selected for their ability to protect and boost the production of collagen.

Skin is smoother, more radiant and hydrated, and skin barrier is improved in just one night.

IMMEDIATELY

WITHIN HOURS

AFTER 1 NIGHT

OVER TIME

·Visible Line Reduction ·Radiance ·Hydration

·Visibly reduced irritation ·Skin barrier repair ·Antioxidant protection

·Radiance ·Smoothness ·Visible dry line reduction

·Improved lift ·Improved firmness ·Reduced wrinkles ·Reduced neck lines ·Reduced sagging & oily pores

11

BOUNCE OUT OF BED

Not bouncing out of bed quite like you used to? Our Revitalizing Supreme+ Night Power Bounce Creme harnesses the power of night to support skin’s protection and production of collagen so you can wake up to bouncy, firmer, and more lifted skin.

WHY COLLAGEN COUNTS WHAT IS COLLAGEN? Collagen is a key element of skin’s natural support network that keeps your skin firm and bouncy.

WHAT LEADS TO COLLAGEN LOSS? Age, environmental aggressors, and irritation can all impact skin’s collagen.

WHY SUPPORT COLLAGEN AT NIGHT? Night is when skin: -Recovers from exposure to damaging environmental aggressors from the day -Produces the most natural collagen -Experiences peak irritation that impacts collagen preserve existing collagen.

This makes night the best time support your skin’s natural collagen.

THE SPEED OF BEAUTY F24

Introducing Revitalizing Supreme+ Night Power Bounce Creme for bouncier skin.

12

OVERNIGHT SUCCESS

Introducing the NEW Advanced Night Repair Overnight Treatment for triple recovery. If there’s one thing that we take seriously, it’s sleep. That’s why we’re using our 40 years of night skin science to transform your beauty sleep with our NEW Advanced Night Repair Overnight Treatment.

This second-skin texture blankets skin in moisture and creates a breathable, soothing seal to lock in moisture while you sleep. In just one night, skin appears smoother, more radiant, and less lined.

OVERNIGHT TRIPLE RECOVERY FOR MORNING TRANSFORMATION 01 MOISTURE RECOVERY

Did you know? Skin is more prone to moisture loss at night.

Our Overnight Treatment prevents water loss and recovers skin’s moisture levels.

02 BARRIER RECOVERY

Did you know? Skin’s barrier is more permeable at night. Recover & strengthen the skin’s barrier with breathable second-skin texture.

ENERGY RECOVERY Did you know? Age & environment deplete skin’s natural energy

03 levels. Infuse skin with the energy needed to recover efficiently overnight and reveal visible radiance/energy.

13

Exclusive

1-IN-60 MILLION TRIPEPTIDE-32 optimizes skin’s nighttime renewal

ONE NIGHT. TRIPLE RECOVERY. ATPOWER™ TECHNOLOGY helps boost skin’s visible energy, so it wakes up looking and feeling recharged

13% LIPID INFUSION forr powerful barrier recovery

High & low molecular weight

HYALURONIC ACID

THE SPEED OF BEAUTY F24

to plump and protect skin’s existing hyaluronic acid

14

24 HOUR POWER MEET THE STANDARD OF MAKEUP SCIENCE.

Our makeup blends with your unique skin and becomes more flawless with wear. With expertly engineered, skin-compatible formulas, our Double Wear Stay-In-Place Foundation uniquely complements the intensity of your skin tone and the nuance of your undertone for no-touchup makeup you can count on all day long.

In today’s busy, hectic lifestyle, you need a foundation that delivers 24 hours of non-settling, non-creasing, transfer-proof wear. Double Wear is makeup that moves with you, so all you see is beautiful, flawless skin.

EXPLORE THE CHEMISTRY BEHIND THE COLOR INVINCIWEAR™ TECHNOLOGY features a combination of three unique polymers that help smooth imperfections, give flexible wear without creasing and resists sweat, humidity and water.

MICROMINERAL INVISIBLE VEIL TECHNOLOGY combines two different powders to control oil and shine while blurring imperfections, blending with your natural oils for a seamless, skin-like matte finish.

COLOR TRUE MICRO PIGMENTS help stabilize the color so once applied and dried, your shade remains true and won’t deepen, turn orange, turn grey or become dull.

15

PRO TIP

DECODING UNDERTONE

If the undertone is still uncertain, swatch 3 different undertones of the same skintone and shade intensity on the cheek to determine the correct undertone.

COOL + Bare skin has a rosy or red tone + Veins may appear blue or purple + Silver jewelry is preferred

NEUTRAL + Bare skin is more even toned, not too pink or golden + Veins may appear blueish-green or colorless

WARM + Bare skin has a golden or olive undertone + Veins may appear green + Gold jewelry is preferred

THE SPEED OF BEAUTY F24

+ Silver & gold jewelry both complement the skin

16

MAXIMIZE EACH PHASE OF NIGHT FOR REST & RENEWAL. Don’t rush. Take a moment to slow down and give your skin the attention it needs to rest and repair. When you’re running at the speed of light all day, you can still have a nightly dose of luxury by pampering your skin for each phase of the night.

Whether you prefer a 3-step routine or indulge in our complete nighttime regimen, use these tips to wind down, have more restorative sleep, and wake up ready to own the day.

PHASE 1

Create the relaxing evening routine of your dreams to wash the day away. Start with a double cleanse using our Advanced Night Micro Cleansing Balm & Gelée for an experience that’s equally sensorial and effective.

Wind Down Tip! Start dimming your lights and limiting screen time an hour before bed to signal to your body that it’s almost bedtime.

PHASE 2

PHASE 3

Skin cells never sleep—they repair. While resting, let our NEW Advanced Night Repair Overnight Treatment do the hard work for you. Layer it over your moisturizer to seal in moisture for Triple Recovery Power and wake up to improved moisture, stronger barrier, and more restorative energy.

Whether you’re a coffee person or a tea drinker—SPF should be a part of everyone’s wake-up ritual. Start the day right with Perfectionist Pro Multi-Defense Aqua UV Gel SPF 50 with 8 Anti-Oxidants; it’s like an invisible shield that delivers a burst of hydration while protecting from the elements.

Sleep Tip! Turn down the temperature in your room to allow your body temperature to lower—studies show this can promote better sleep.

Wake Up Tip! Exposure to natural light in the morning increases alertness, lowers stress, and improves sleep quality.

THE SPEED OF BEAUTY F24

17

18 We have our pulse on the speed of beauty trends to help you keep up with the ever-evolving world of makeup. This season, it’s all about making the most of every moment by going bold with vibrant pigments. Play up your cheekbones with Raspberry Glow blush or give a look that can smolder with Smokey Haze eyes.

NOW TRENDING

RASPBERRY GLOW OR SMOKEY HAZE?

ALL ABOUT CHEEKS: +Apply Pure Color Envy Sculpting Blush in Spiked Berry or Pink Kiss, starting on the apple of the cheeks up to the highest point of the cheekbones. +Over blush, sweep Bronze Goddess Gelee Highlighter in Modern Mercury.

RASPBERRY GLOW

Stay current with these step-by-step guides to recreate the trending looks of the season.

19

BOLD PIGMENTS SAY IT WITH YOUR EYES: +Use Pure Color Envy Luxe Eyeshadow Quad in Grey Haze.

+Apply satin shade #2 on your lid, then add satin shade #3 in the crease to contour the eye. If desired, press on sparkle shade #1 by lightly tapping fingers on the lid. +Apply Smoke & Brighten Kajal Eyeliner Duo in Noir on top lash line and lower waterline, then wing out. +Apply eyeshadow matte shade #4 at the lash line to blend into eyeliner and create a smokey look. +Finish the eyes with Turbo Lash Volume + Length Mascara for stunning lashes.

THE SPEED OF BEAUTY F24

SMOKEY HAZE

THESE MAKEUP LOOKS ARE SO FALL 2024.

20

PLUMP

PLUMP & HYDRATE SKIN + Prep skin with Futurist Aqua BrillianceTM Watery Glow Primer over your moisturizer for a radiant, “lit-from-within” glow. + Apply Futurist SkinTint Serum Foundation with Botanical Oil Infusion with your fingers or a damp sponge for a flawless finish.

CELEBRATE THE YEARS BEAUTY GETS BETTER WITH TIME.

There’s no time like the present to embrace your ever-evolving beauty, and today’s 40+ consumers are ready to look and feel their best. Gone are the days of “cover-up” makeup. This generation is ushering in a new era of enhancing and embracing natural features— because beauty only gets better with time.

Celebrate the years with a sculpted, fresh-faced makeup look created by Estée Lauder’s Director of Global Pro Artistry, Jocelyn Biga, to look your best at any age.

DEFINE

DEFINE, BRIGHTEN & LIFT EYES DEFINE: + Give your lashes a fuller appearance with the Noir shade of the Smoke & Brighten Kajal Eyeliner Duo along the top lash line, blending with an eyeliner brush. + Sculpt the crease of eyes with a neutral matte eyeshadow like our Desert Dunes Pure Color Envy Eyeshadow Quad. + Define lashes with the Turbo Lash Volume + Length Mascara, wiggling at the root to define the lash line.

BRIGHTEN: + Brighten the lower lash line by applying the cream shade from the duo to the lower waterline.

LIFT: + Fill in sparse brows with the Brow Perfect 3D All-in-One Styler, and then apply the brow gel in an upward motion to lift the brows and instantly open your eyes. + Lightly apply Futurist Soft Touch Brightening Skincealer below the eyes in an upward motion towards the outer eye for a lifting effect.

COLOR ENHANCE LIPS:

+ Define thinner lips with Double Wear 24H Stay-in-Place Lip Liner in Mauve, following the natural shape of your lips or lining slightly above the lip line for a fuller look. + Plump and condition lips with Pure Color Explicit Slick Shine Lipstick in No Tomorrow for a timeless, polished look.

WARM CHEEKS: + Apply a complementing Pure Color Envy Sculpting Blush (think Sensuous Rose or Rebellious Rose) on the apples of the cheeks for a warm flush.

THE SPEED OF BEAUTY F24

21

22

YOUTH DEW Once referred to as one of the sexiest perfumes ever made, Youth Dew empowered women to buy themselves fragrance when it launched as a bath oil in 1953. The Amber Spicy aroma is still a bestseller today.

ESTÉE Shortly after the launch of Youth Dew, Estée went on a mission to capture a fragrance as beautiful as the light from two crystal chandeliers shimmering in a glass of champagne. After years of searching and hundreds of possibilities, Estée was born in 1968.

She claims the Warm Floral fragrance named itself as early adopters would boast, “It’s Estée’s perfume.”

WHITE LINEN Simplicity and ease in a bottle since 1978. This Lush Floral scent was Estée Lauder’s favorite fragrance—she called it her favorite child.

It was named after the type of woman she envisioned wearing it: fresh, crisp, clean. Aficionados today still love it for the breezy calm effect.

BEAUTIFUL A bouquet of a thousand flowers. Beautiful launched in 1985 as a rich Floral Chypre and quickly gained a reputation as America’s classic bridal fragrance for its romantic blend of rose, orange flower and sandalwood.

Discover the Legacy Collection, curated by legendary perfume editor, Frédéric Malle.

Each fragrance reimagines and enhances Mrs. Lauder’s timeless essence for today’s fragrance aficionado.

23

Bestselling fragrances from generation to generation.

They were beloved then, and they’re still beloved now.

Mrs. Estée Lauder revolutionized fragrance with her wardrobe of scents that linger on the skin and even longer in memory.

Rediscover the juices that Estée Lauder loyalists can’t get enough of and see why they’ve remained bestsellers for decades.

THE SPEED OF BEAUTY F24

SCENTS OF TIME

Estée Lauder receives its first significant purchase order: an $800 order at Saks Fifth Avenue—it sold out in two days!

1947

Estée Lauder launches with “Four Cremes and a Dream” at a time when men ruled the cosmetics industry.

Youth Dew revolutionizes fragrance when it’s introduced as a bath oil that doubles Gift With as a perfume.

Purchase is It became the introduced, popular scent and the Beauty to drive men Advisor is “ga-ga.” born—two innovations that would forever change the beauty industry.

1953

1946

1956

24

Re-Nutriv becomes the world’s first luxury creme with a promise to renew skin.

The formula was so extraordinary that Estée trusted it to a single scientist and kept it locked in a vault.

CELEBRATING OUR HERITAGE.

A LOOK BACK IN TIME

Our history is steeped in iconic firsts, so there’s no wonder that the name Estée Lauder rings bells all over the world. Our beloved brand stands on the shoulders of our groundbreaking founder, and our reputation for innovation in the beauty industry has remained strong for decades. Look back in time to discover our journey to today.

25

Estée’s granddaughter, Aerin Lauder launches AERIN, continuing Estée’s legacy with a global lifestyle brand of beauty products, fashion accessories, and home decor.

THE SPEED OF BEAUTY F24

The skincare industry was forever changed with the creation of Night Repair (now known as Advanced Night Repair), the first ever nighttime repair serum.

The Pink Ribbon is created

by Evelyn Lauder, Estée’s daughter-in-law, and the former editor-in-chief of SELF magazine, Alexandra Penney, on a mission to end breast cancer.

1992

Estée goes global with its first international order placed at Harrods of London. Today, Estée Lauder is sold in over 150 countries.

1982

1960

2012

AMBER MUSK SANTAL NEW EAU DE PARFUM

DISCOVER A WARM AND ENVELOPING FRAGRANCE WITH NOTES OF SANDALWOOD, AMBER AND ROSE.

#AERINBEAUTY