Ted baker

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TED BAKER

Slide 1: Title page / Location of stores • Manchester • Glasgow • Leeds • London • Liverpool • New York • Nottingham • Madrid Intro - Playing on its British heritage, Ted Baker makes the most of ‘brand Britain’, especially in its stores abroad.

Slide 2: New York • Inspired by a 1920s London townhouse.

• The store is decorated with antique bells on the walls of the men’s section, vintage on the woman’s section and umbrella handles on the clothing racks, all creating a distinctive English feel.

Slide 3: Till • Traditional English plates Slide 4: Light fixture • Traditional English tea set repurposed as a lamp.

• Iconic red telephone box representing the British society.

Slide 5: Pacific Place, Hong Kong • Street lanterns in store Slide 6: Pop-up store • Ted baker also opened Sweet Shoppe that showcases a wide range of colorful accessories and sweets.

Slide 7 - 8: Ted baker products • Sweet shoppe • In store

Esther Maganga

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